From the Sector

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

Micro companies and independent designers, the daily bread of SFASHION NET, will become the final addressees of a series of specialized services and courses developed by C.L.A.S.S. and will benefit from special conditions for finding materials in small quantities available on the Smart Source and ad hoc consultancy. All this to support the growth of these brands that have always moved on the wave of sustainability and ethical production, but often encountering many problems.

Online activities will alternate with offline meetings, because relationship is what makes the difference, even in the world of fashion.

“The spirit and values of the new generation of designers are what makes us optimistic about tomorrow’s fashion system. For this reason, together with SFASHION NET “every year” we will choose 1 or 2 creatives that are more in line with our common values and we will promote them at 360°, on all our channels and with a targeted communication activity starting from the collections that will be presented in February”.

• Schleswig-Holstein Minister President visits Neumünster, Germany

Since the outbreak of the coronavirus pandemic, the worldwide demand for protective masks and apparel has resulted in a record number of new orders in the high double-digit millions of euros at the Oerlikon Nonwoven business unit of the Swiss Oerlikon Group. From the manufacturing site in Neumünster, Germany, the high-tech meltblown systems – with their patented ecuTE+ nonwovens electro-charging technology – are meanwhile be exported all over the world. For the very first time, a contract has now been signed with a business in Australia. Today, Schleswig-Holstein’s Minister President Daniel Günther was won over on site by the technology of a ‘global player’. Rainer Straub, Head of Oerlikon Nonwoven, was thrilled, stating: “The machines and systems for manufacturing manmade fiber and nonwovens solutions from Neumünster enjoy an outstanding reputation throughout the world. It is especially in this crisis that the technology from Schleswig-Holstein has proven itself to be absolutely world-class.”

In addition to a tour of the meltblown system and its assembly and production facilities, the visit by Minister President Daniel Günther had one purpose above all: the dialog between politicians and business. Rainer Straub, Head of Oerlikon Nonwoven, and Matthias Pilz, Head of Oerlikon Neumag, jointly expressed their thanks for the support that Oerlikon has repeatedly had the fortune to experience over the past months and years in Schleswig-Holstein and looked to the future full of hope. “As a result of our additional investment at the site here in Neumünster – be this in our new technology center that will be completed by the end of this year or in our new logistics center that is already operating – we, as one of the region’s largest employers, are continuing to move forward, supported by a State Government that is also focusing on both promoting industry and business and on advancing an efficient training and educational system, as innovation is only possible with outstanding engineers”, stated Matthias Pilz. And Rainer Straub directed his appeal specifically at the Minister President: “Treat education and training as a priority. Ultimately, they will secure the future of Schleswig-Holstein as a center of excellence and manufacturing!”

Five-million-euro digitalization program

Daniel Günther, the incumbent Minister President of Schleswig-Holstein since 2017, immediately responded, making reference to one of the Federal State’s current training initiatives: “The State Government is supporting higher education institutions and students in the present coronavirus crisis. With a five-million-euro digitalization program, we are investing on the long-term digitalization of our higher education institutions. With this, we are overall creating a future for young people, particularly also for those who could very well go on to invent the next generation of manmade fiber systems.” And the Minister President was just as impressed by the willingness and readiness with which Oerlikon has been providing high-level support since the beginning of the COVID-19 pandemic to master the present challenges as he was with the company’s meltblown technology itself. Rainer Straub explained: “When, at the beginning of the pandemic in February, demand for protective face masks increased rapidly, we at Oerlikon Nonwoven responded immediately. We ramped up all the available production capacities here in Neumünster in order to quickly manufacture nonwovens for producing face masks using our laboratory systems. As a result, we have been able to make a small, regional contribution to covering demand. In parallel, we have pulled out all the stops in order to systematically further expand our skills as machine and system builders so as to cater to the initially expected, and now also continuing, global demand for meltblown systems as quickly as possible.”

Leading meltblown technology

The Oerlikon Nonwoven meltblown technology – with which nonwovens for protective masks can also be manufactured, among other things – is recognized by the market as being the technically most efficient method for producing highly-separating filter media made from plastic fibers. The capacities for respiratory masks available in Europe to date are predominantly manufactured on Oerlikon Nonwoven systems. “Ever more manufacturers in the most diverse countries are hoping to become independent of imports. Therefore, what we are experiencing in Germany is also happening in both industrialized and emerging countries throughout the world”, commented Rainer Straub. In addition to China, Turkey, the United Kingdom, South Korea, Austria and numerous countries in both North and South America, Australia and not least Germany will for the first time also be among the countries to which Oerlikon Nonwoven will be delivering machines and equipment before the end of 2021.

• Bangladeshi supplier offers production capacity to produce face masks and PPE on a non-profit basis
• Reaching out to global agencies to build partnerships to help tackle COVID-19 crisis
• “Now is the time for our whole industry to stand together”

A leading Bangladeshi garment manufacturer is offering the manufacturing capacity of his world-class facility for the production of protective face masks and Personal Protective Equipment (PPE) on a non-profit basis to help tackle the COVID-19 global pandemic.

Denim Expert Limited Managing Director, Mostafiz Uddin, has reached out to the global community including brands & retailers, governments, embassies, donors, development agencies, global apparel associations and bodies in these unprecedented times.

Mr. Uddin is offering the capacity, skills and production expertise of his factory and wants to develop partnerships to meet much-needed short-term demand for masks and PPE in the battle against COVID-19.

Those willing to partner with him and wishing to utilize his production capacity would only be asked to provide fabrics and raw materials as well as meeting workers’ wages.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Die acoustex geht 2019 in die zweite Runde. Nach der Premiere 2018 dreht sich am 1. und 2. Oktober in der Messe Dortmund wieder alles um die Themen Noise-Control und Sound-Design. Dr. Patrick Kurtz ist Schalltechnischer Berater zur Geräuschemission von Maschinen und war Mitglied in verschiedenen Normenausschüssen, Regeln setzenden Gremien und Arbeitsgruppen zum Lärm auf nationaler, europäischer und internationaler Ebene. Er wird auf der acoustex 2019 wieder im Rahmenprogramm sprechen und die Messeleitung fachlich beraten. Ein Interview mit ihm.

Ein letzter Blick zurück: Welche Bilanz ziehen Sie persönlich mit etwas Abstand nach der acoustex 2018?
„Zwar war ich ab der ersten Minute von dem Ansatz der Messe überzeugt, neben der Präsentation von Produkten eine Plattform für den fachlichen Informationsaustausch zwischen Wissenschaft, Produkteanbietern und Anwendern zu schaffen, am Ende war ich dann aber doch über die vielen positiven Rückmeldungen von Ausstellern und Messebesuchern überrascht. Offensichtlich hat eine Messe wie die acoustex, die sich allein auf die Aspekte Schallschutz und Sound-Design konzentriert, bisher gefehlt. Für den Erfolg wichtig war sicherlich auch die Festlegung auf die drei Schwerpunkte Industrie, Architektur und Verkehr: drei Bereiche, in denen Themen wie die Geräuschemission von Maschinen, die schalltechnische Gestaltung von Räumen in Büros, Schulen, Wohngebäuden, Industriehallen, Werkstätten, Krankenhäusern etc. und der Bereich Verkehrsgeräusche angesprochen werden. Der Wunsch nach Ruhe und Rückzugsmöglichkeiten wird in unserer hektischen Zeit auf all diesen Feldern immer bedeutsamer.“

Welche wirtschaftliche Relevanz hat das Thema der Messe aktuell?
„Leider wurde in den letzten Jahrzehnten dem Thema Lärm bzw. einer der Gesundheit und der Arbeit angemessenen akustischen Umgebung nicht immer ausreichende Aufmerksamkeit geschenkt. Gesetzliche Regelungen zum Lärmschutz wurden von vielen Entscheidungsträgern eher als Kostenfaktoren betrachtet. Dies ändert sich inzwischen. Einige Studien zu den gesundheitlichen Auswirkungen von Verkehrslärm, zu den extraauralen Wirkungen von Lärm in der Umwelt und Arbeitsumgebung haben deutlich gemacht, dass unaufmerksame Unternehmer hier Geld verschenken. Weniger Krankheitstage durch lärmbedingten Stress, die Wertsteigerung von Immobilien, eine gesteigerte Motivation und Kreativität am Arbeitsplatz lassen sich nur dann erreichen, wenn eine angemessene akustische Gestaltung der Umgebung sichergestellt ist. Hinzu kommt, dass die allgegenwärtige Geräuschexposition durch Maschinen, Sprache und Verkehr immer mehr Menschen für die Schaffung ruhiger Arbeitsumgebungen, Wohnbereiche und Erholungsumgebungen sensibilisiert. Der Trend zum Cocooning mag eines von vielen Beispielen dafür zu sein. Hersteller, die in den genannten Bereichen Lösungen anbieten können und bei den Planern bekannt sind, werden daher zwangsläufig erfolgreich sein!“

Die K-Mail Order GmbH & Co. KG (KLiNGEL Gruppe) verstärkt ihre Geschäftsführung. Seit dem 1. Februar verantwortet Cord Henrik Schmidt als Chief Financial Officer (CFO) die kaufmännischen Bereiche des Pforzheimer Unternehmens. Schmidt ergänzt damit die Führungsriege um den stellvertretenden Chief Executive Officer (CEO) Armin Bischoff.
 
Mit seiner neuen Position tritt Cord Henrik Schmidt die Aufgabe an, die kaufmännischen Prozesse und Strukturen der KLiNGEL Gruppe weiter zu entwickeln und damit die nächsten Schritte der Transformation des Konzerns zum Multichannel Distanzhändler weiter voranzutreiben. Der 51-Jährige war zuletzt beim Modehändler Walbusch als Kaufmännischer Geschäftsführer tätig und verfügt über umfangreiche Erfahrungen im Multichannel-Handel. Unter anderem konnte er Erfahrungen als Leiter Controlling der Douglas Holding und als CFO der buch.de internetstores AG sammeln.

TRSA recently held its Annual Membership Meeting for the nomination, election and swearing-in of new Officers and Directors.
Jim Buik, president of the Roscoe Co. in Chicago is TRSA’s new chairman. Buik served as vice chairman of TRSA in 2017-2018. The Roscoe Company is Chicago’s leading independent uniform service company.

Jim has been active in linen, uniform and facility services associations. He’s a graduate of TRSA’s Executive Management Institute (EMI). He served on various committees, task forces and boards and was chairman of UTSA, which blended with TRSA, from 2003 to 2005. He has been a pioneer of industry technologies and best practices. Through association programs he has shared Roscoe’s experience in developing these innovations, including marketing automation, wastewater treatment and employee skill certification.

Additional officers and directors sworn in at the meeting:
•    Noel Richardson, Officer-Vice Chair, Shasta Linen Supply, Sacramento, CA
•    Jim Kearns, Officer-Treasurer, Alsco Inc., Salt Lake City
•    Bob Dudley, Director, APPEARA, Norfolk, NE
•    Scott Finkelstein, Director, Ace Uniform Services Inc., Baltimore
•    Dan Sanchez, Director, Medline Industries Inc., Mundelein, IL

In addition, Directors Randy Bartsch, Ecotex Healthcare Linen Service and P.J. Dempsey, Dempsey Uniform & Linen Supply were re-elected for second terms and will be officers serving on the TRSA Executive Committee.

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands along with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally's commitment to unified commerce on a global level".
Frédéric De Narp, Bally Group CEO

Bally has moved to a three-pronged regional strategy and as such is also pleased to announce the promotion of Silvia Onofri to a new role as CEO for the EMEA region, in addition to her current role as Vice President of Global Wholesale. During her time in Bally, Silvia has obtained outstanding results entering top tier multi-brand doors around the world and increasing Bally's footprint in Travel Retail to make the brand a global leader in the field.

Silvia has extensive experience in the global fashion and luxury industry, having first joined the Bally team 10 years ago, following key marketing roles in Bulgari.

“Silvia has the unique benefit of intimately understanding the Bally brand and it’s DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers. With this invaluable expertise in hand, I am confident that she will infuse the EMEA Retail division with enthusiasm, professionalism and unique market insights to take Bally to the next level in these crucial markets” -
Frédéric De Narp.

The arrival of Eva Quirrenbach and the promotion of Silvia Onofri are part of Bally Group CEO Frédéric de Narp’s ongoing strategic vision to infuse Bally’s prestigious brand identity with heightened dynamism, appeal and allure.
Both roles report directly to Bally’s Group CEO, Frederic de Narp.