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(c) Billi London
17.06.2022

Billi London: Accelerated degradation in Landfill

Billi London is shaping the future of fashion with eco legwear. Founded by Sophie Billi-Hardwick and Marie Bouhier in November 2020, the pair’s goal was to create durable and comfortable hosiery that was no longer seen as disposable or for single-use.
 
Each piece is made with innovative enhanced degradable yarns Amni Soul Eco® nylon and ROICA ™ V550 elastane. Amni Soul Eco® is degrading in a time of 5 years*, 20x faster than the normal 40–100-year timeframe. The materials break down into biomass and biogas, create renewable energy and do not leave behind microplastics in landfill. The soft yet chic fabrics have revolutionised the legwear industry as well as pioneering a change across the fashion sector which rarely goes beyond just using recyclable materials.

This year, Billi London was selected as one of only five brands to present as an Organic Exhibitor at the Salon International de la Lingerie (SIL) from 18-20 June at Porte de Versailles in Paris.

*In landfill conditions. Reference system: ASTM D5511 - Std test 

Billi London is shaping the future of fashion with eco legwear. Founded by Sophie Billi-Hardwick and Marie Bouhier in November 2020, the pair’s goal was to create durable and comfortable hosiery that was no longer seen as disposable or for single-use.
 
Each piece is made with innovative enhanced degradable yarns Amni Soul Eco® nylon and ROICA ™ V550 elastane. Amni Soul Eco® is degrading in a time of 5 years*, 20x faster than the normal 40–100-year timeframe. The materials break down into biomass and biogas, create renewable energy and do not leave behind microplastics in landfill. The soft yet chic fabrics have revolutionised the legwear industry as well as pioneering a change across the fashion sector which rarely goes beyond just using recyclable materials.

This year, Billi London was selected as one of only five brands to present as an Organic Exhibitor at the Salon International de la Lingerie (SIL) from 18-20 June at Porte de Versailles in Paris.

*In landfill conditions. Reference system: ASTM D5511 - Std test 

Source:

Billi London / C.L.A.S.S.

HeiQ Fresh (Foto von HeiQ)
15.06.2022

Patagonia & Heiq: Launch der nächsten Generation der Geruchskontrolltechnologie für Textilien

HeiQ und Patagonia kündigen im Rahmen ihrer langjährigen Forschungskooperation die Markteinführung einer gemeinsam entwickelten Geruchskontrolltechnologie für Textilien an, HeiQ Fresh MNT - eine aus Minzöl gewonnene Textiltechnologie zur Kontrolle der Geruchsentwicklung von Textilien aus erneuerbaren Quellen.

Die ähnliche Umwelt- und Sozialphilosophie von Patagonia und HeiQ ist der Grund, dass die beiden Marken seit 2015 eine intensive Forschungspartnerschaft eingegangen sind. Patagonia liefert Ideen und gibt Grundsätze vor, HeiQ nutzt sein Fachwissen in der Formulierung von Spezialchemikalien und deren Anwendung auf Textilien, um Ausrüstungen zu schaffen, die den Markt in Bezug auf Nachhaltigkeit und Funktionalität übertreffen.

HeiQ und Patagonia kündigen im Rahmen ihrer langjährigen Forschungskooperation die Markteinführung einer gemeinsam entwickelten Geruchskontrolltechnologie für Textilien an, HeiQ Fresh MNT - eine aus Minzöl gewonnene Textiltechnologie zur Kontrolle der Geruchsentwicklung von Textilien aus erneuerbaren Quellen.

Die ähnliche Umwelt- und Sozialphilosophie von Patagonia und HeiQ ist der Grund, dass die beiden Marken seit 2015 eine intensive Forschungspartnerschaft eingegangen sind. Patagonia liefert Ideen und gibt Grundsätze vor, HeiQ nutzt sein Fachwissen in der Formulierung von Spezialchemikalien und deren Anwendung auf Textilien, um Ausrüstungen zu schaffen, die den Markt in Bezug auf Nachhaltigkeit und Funktionalität übertreffen.

HeiQ Fresh MNT ist das jüngste Mitglied der HeiQ Fresh-Familie nachhaltiger Geruchsmanagement-Technologien und ergänzt das mineralbasierte HeiQ Fresh HAX und das biobasierte HeiQ Fresh FFL des Unternehmens. HeiQ Fresh MNT verwendet eine erneuerbare und aus verantwortungsvollen Quellen stammende Textiltechnologie auf der Basis von Minzöl, um die Geruchsentwicklung auf Textilien zu kontrollieren. Dadurch erhalten die Textilien eine lang anhaltende Geruchskontrolle, die dafür sorgt, dass die Kleidungsstücke frisch riechen und die Träger sich den ganzen Tag lang sauber und wohl fühlen. Basierend auf der Testmethode ISO17299-3A, bei der Isovaleriansäure verwendet wird, haben die behandelten synthetischen Fasern eine mehr als doppelt so hohe Geruchsbekämpfungseffizienz wie die derzeitigen Industriestandards. Patagonia als Entwicklungspartner ist der erste, der diese Technologie nutzt und in naher Zukunft mit der Nachrüstung seiner Produkte beginnen wird.

More information:
HeiQ Patagonia Geruchsmanagement
Source:

HeiQ Materials AG

(c) ISKO
10.06.2022

ISKO™ purchased new weaving machines by Itema

With the purchase of the latest technology, iSAVER® by Itema, in weaving machines, ISKO pushes the envelope of technological performance and sustainability, making further progress in product and process efficiency.

This decision is an additional, important asset in ISKO’s journey towards a genuine Responsible Innovation™. It is part of other crucial investments made by the company, aimed at further reducing its environmental impact, among which stand out R-TWO™50+ – a new denim generation made with a minimum of 50% pre- and post-consumer recycled blend – and the Green Machine – a pioneering technology providing a 100% post-consumer recycling solution that fully separates and recycles cotton and polyester blends at scale.

After an intensive process, a selection was made where ISKO focuses on the development of technical solutions that enable greater resource savings and more sustainable production methods, always with the protection of workers at heart.

With the purchase of the latest technology, iSAVER® by Itema, in weaving machines, ISKO pushes the envelope of technological performance and sustainability, making further progress in product and process efficiency.

This decision is an additional, important asset in ISKO’s journey towards a genuine Responsible Innovation™. It is part of other crucial investments made by the company, aimed at further reducing its environmental impact, among which stand out R-TWO™50+ – a new denim generation made with a minimum of 50% pre- and post-consumer recycled blend – and the Green Machine – a pioneering technology providing a 100% post-consumer recycling solution that fully separates and recycles cotton and polyester blends at scale.

After an intensive process, a selection was made where ISKO focuses on the development of technical solutions that enable greater resource savings and more sustainable production methods, always with the protection of workers at heart.

As a result, ISKO’s Headquarters extend the company's long-term relationship with Itema,
strengthening the company’s position as the mill with one of the world’s largest denim capacities. The new rapier machines are enhanced by the iSAVER® technology, a breakthrough mechatronic innovation that eliminates the waste selvedge on the left side of the fabric, allowing for saving in energy and raw materials, cutting in half the cotton waste that typically results from the weft yarn. All types of ISKO’s innovative fabrics, with a multitude of different constructions and fiber mixtures, can now be produced using these advanced weaving technologies, with a special focus given to the R-TWO™ technology in terms of its sustainable credentials.

More information:
Isko Itema weaving machine
Source:

ISKO / Menabò Group srl

07.06.2022

EPTA World Pultrusion Conference 2022 explores composites sustainability

The European Pultrusion Technology Association (EPTA) has published a report from its latest conference, which focuses on advances in sustainability and recycling.

More than 130 professionals from the global pultrusion community gathered at the 16th World Pultrusion Conference in Paris on 5-6 May 2022. Organised by EPTA in collaboration with the American Composites Manufacturers Association (ACMA), the event featured 25 international speakers sharing insight on market trends, developments in materials, processing and simulation technologies, and innovative pultruded applications in key markets such as building and infrastructure, transportation and wind energy.

The European Pultrusion Technology Association (EPTA) has published a report from its latest conference, which focuses on advances in sustainability and recycling.

More than 130 professionals from the global pultrusion community gathered at the 16th World Pultrusion Conference in Paris on 5-6 May 2022. Organised by EPTA in collaboration with the American Composites Manufacturers Association (ACMA), the event featured 25 international speakers sharing insight on market trends, developments in materials, processing and simulation technologies, and innovative pultruded applications in key markets such as building and infrastructure, transportation and wind energy.

‘Bio-pultrusion’:  
Composites based on natural fibres offer a number of benefits, including low density and high specific strength, vibration damping, and heat insulation. The German Institutes for Textile and Fiber Research Denkendorf (DITF) are developing pultrusion processes using bio-based resins and natural fibres. Projects include the BioMat Pavilion at the University of Stuttgart, a lightweight structure which combines ‘bamboo-like’ natural fibre-based pultruded profiles with a tensile membrane.

Applications for recycled carbon fibre (rCF):
The use of rCF in composite components has the potential to reduce their cost and carbon footprint. However, it is currently used to a limited extent since manufacturers are uncertain about the technical performance of available rCF products, how to process them, and the actual benefits achievable. Fraunhofer IGCV is partnering with the Institute for Textile Technology (ITA) in the MAI ÖkoCaP project to investigate the technical, ecological and economic benefits of using rCF in different industrial applications. The results will be made available in a web-based app.

Circularity and recycling:
The European Composites Industry Association (EuCIA) is drafting a circularity roadmap for the composites industry. It has collaborated with the European Cement Association (CEMBUREAU) on a position paper for the EU Commission’s Joint Research Centre (JRC) which outlines the benefits of co-processing end-of-life composites in cement manufacturing, a recycling solution that is compliant with the EU’s Waste Framework Directive and in commercial operation in Germany. Initial studies have indicated that co-processing with composites has the potential to reduce the global warming impact of cement manufacture by up to 16%. Technologies to allow recovery of fibre and/or resin from composites are in development but a better understanding of the life cycle assessment (LCA) impact of these processes is essential. EuCIA’s ‘circularity waterfall,’ a proposed priority system for composites circularity, highlights the continued need for co-processing.

Sustainability along the value chain:
Sustainability is essential for the long-term viability of businesses. Resin manufacturer AOC’s actions to improve sustainability include programmes to reduce energy, waste and greenhouse gas emissions from operations, the development of ‘greener’ and low VOC emission resins, ensuring compliance with chemicals legislation such as REACH, and involvement in EuCIA’s waste management initiatives. Its sustainable resins portfolio includes styrene-free and low-styrene formulations and products manufactured using bio-based raw materials and recycled PET.

Source:

European Pultrusion Technology Association EPTA

03.06.2022

B.I.G. is ready for a sustainable future

With an annual report entitled 'Here.We.Go' and a sustainability report 'Shaping sustainable living, together', B.I.G. is also publishing a strong ambition for a sustainable future.

Offering sustainable flooring and material solutions will be the number one priority for the coming years.

The Group's first sustainability report is built around a self-designed sustainability model - "Route 2030" - which is based on achievable commitments, covers the main priorities and reflects B.I.G.'s vision in a sincere way.

Their vision for the B.I.G. change is to actively build a better future by their our carbon footprint to zero and doing business in a transparent, integer way. In this sense, it is the translation of the Group's purpose defined in 2021: shaping sustainable living, together.

With an annual report entitled 'Here.We.Go' and a sustainability report 'Shaping sustainable living, together', B.I.G. is also publishing a strong ambition for a sustainable future.

Offering sustainable flooring and material solutions will be the number one priority for the coming years.

The Group's first sustainability report is built around a self-designed sustainability model - "Route 2030" - which is based on achievable commitments, covers the main priorities and reflects B.I.G.'s vision in a sincere way.

Their vision for the B.I.G. change is to actively build a better future by their our carbon footprint to zero and doing business in a transparent, integer way. In this sense, it is the translation of the Group's purpose defined in 2021: shaping sustainable living, together.

Pol Deturck adds “By 2030, together with a broad group of suppliers, stakeholders and partners, we want to be the leader in sustainable flooring and material solutions. Specifically, our future value proposition is based on products and services that are environmentally & climate friendly, circular and offered by talented, innovative people with an emphasis on integrity and respect for values. This results more in a recurring value proposition for the future.”

Clear growth ambitions
As a 100% family-owned international Group with a clear long-term vision, B.I.G. stayed true to their plans and kept on investing in all areas of their business.
“The ambition for 2021 was to invest over 100 mio euro. But we were held back by external, unforeseen factors: from delays on quotes and execution to the lack of availability and resources due to the pandemic. If all goes as planned, we’ll make up for it in 2022 with an investment budget well over 100 million euro. The main areas of interest will be sustainability, innovation and Industry 4.0.” says Pieter-Jan Sonck, CFO of B.I.G.

Adding to the gradual top-line growth of recent years, the Group can look back on an unprecedented financial boom. The driving forces: favorable market conditions, a revitalized growth strategy and a team of nearly 5.000 first-class employees.

B.I.G. reported a turnover of EUR 2,5 billion, an increase of 45 % compared to 2020. The Group ebitda amounted to EUR 451 million, an increase of 120 % compared to 2020 and a net result of EUR 274 million, a growth of 215% compared to 2020.

Fruitful year for all Business Units
It was a fruitful year for all 3 business units, but the Group's business unit Polymers stood out. Exceptionally strong demand in Europe and North America, combined with raw material shortages and unplanned shutdowns of competitors, pushed prices and margins up to highs. The Polymers facilities ran at full capacity to meet the customers’ needs and hit all-time profit records during several months.

The Group's business unit Flooring Solutions also fared well. Most divisions and regions outperformed amid surging energy prices, disrupted supply chains, cost volatility in transport and raw materials, and other challenges. Their sustained focus on innovation, design and product differentiation led to an improved operating result at the end of 2021.

The achievements by Engineered Solutions echo those of the other two business units, from volume increases to budget increases. B.I.G. took big leaps forward in all its key markets, including the automotive sector, geotextiles and filtration.

Source:

Beaulieu International Group / EMG

02.06.2022

Suominen launches a nonwoven made with recycled paper

Suominen further strengthens its position as the frontrunner in sustainable nonwovens by launching HYDRASPUN® Circula, the market’s first ever nonwoven made with recycled paper.

HYDRASPUN® Circula is biodegradable, plastic-free and can be used in multiple applications. The product was created in cooperation with Codi Group, one of Europe’s leading wet wipe producers. Drawing from both parties’ industry expertise, the new product offers a variety of applications to meet consumers’ daily needs.

“It is important for Suominen to continuously develop new sustainable products to be able to offer even more choices to our customers. HYDRASPUN® Circula is a perfect example of how we can develop our nonwovens with innovations and more sustainable raw materials. HYDRASPUN® Circula is also a proof of great product development towards circular economy without compromising excellent quality and functionalities,” says Johanna Kivistö, Manager, Category Management, Europe.

Suominen further strengthens its position as the frontrunner in sustainable nonwovens by launching HYDRASPUN® Circula, the market’s first ever nonwoven made with recycled paper.

HYDRASPUN® Circula is biodegradable, plastic-free and can be used in multiple applications. The product was created in cooperation with Codi Group, one of Europe’s leading wet wipe producers. Drawing from both parties’ industry expertise, the new product offers a variety of applications to meet consumers’ daily needs.

“It is important for Suominen to continuously develop new sustainable products to be able to offer even more choices to our customers. HYDRASPUN® Circula is a perfect example of how we can develop our nonwovens with innovations and more sustainable raw materials. HYDRASPUN® Circula is also a proof of great product development towards circular economy without compromising excellent quality and functionalities,” says Johanna Kivistö, Manager, Category Management, Europe.

More information:
Suominen nonwovens recycled paper
Source:

Suominen

Huntsman
30.05.2022

Huntsman Textile Effects at Outdoor Retailer Summer 2022

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

EROPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and further saves water and energy.

Eco-friendly stain and rain resistance
Huntsman will also present eco-friendly finishes that repel water and stains to help garments look new for longer. Continuing its long-standing relationship with Chemours, Huntsman is highlighting Teflon™ EcoElite with Zelan™ R3 technology. The industry’s first renewably sourced water-repellent finish, it contains 63% plant-based materials and exceeds performance levels possible with traditional fluorinated technologies, preserving breathability while offering excellent water repellency and durability.

Another breakthrough for brands and mills is PHOBOTEX® RSY for outerwear. A next-generation non-fluorinated water-repellent finish, its performance is comparable to formulations based on per-fluorinated chemicals (PFCs), delivering sustainable protection that keeps the wearer dry, even in the most demanding environments. It is a perfect combination of excellent water repellency and extremely high wash durability.

Innovative odor control solutions
Huntsman will also showcase antimicrobial and odor-control solutions as part of its partnership with Sciessent. Sciessent’s latest anti-odor technology, NOBO™, has been specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric, making it ideal for everything from base layer and activewear tops to socks and underwear to hiking pants, chinos and hard shell jackets. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, adsorbs and degrades odors for long-lasing odor protection.

Source:

Huntsman

(c) adidas AG
Felix Auger-Aliassime
30.05.2022

adidas commitment to end plastic waste with SS22 Tennis Collection

adidas launches its SS22 Tennis Collection, a high-performance tennis apparel line featuring graphics inspired by Paris’ botanical gardens and green spaces, garments in the collection were made either in part with Parley Ocean Plastic or in part with recycled content.

Launching ahead of the most prominent clay court tournament of the summer, the SS22 Tennis Collection is being premiered on court by adidas next-gen athletes, Elena Rybakina and Felix Auger-Aliassime, alongside Maria Sakkari, Dominic Thiem and Stefanos Tsitsipas who all share a passion for championing sustainability and working together towards a better future for our planet.

From Insight to Action
The SS22 Tennis Collection is another step adidas is taking on its journey to help end plastic waste, and its athletes are sharing this commitment. For adidas athletes, what they wear on the court is not only performance attire but an expression of their personal style and beliefs.

adidas launches its SS22 Tennis Collection, a high-performance tennis apparel line featuring graphics inspired by Paris’ botanical gardens and green spaces, garments in the collection were made either in part with Parley Ocean Plastic or in part with recycled content.

Launching ahead of the most prominent clay court tournament of the summer, the SS22 Tennis Collection is being premiered on court by adidas next-gen athletes, Elena Rybakina and Felix Auger-Aliassime, alongside Maria Sakkari, Dominic Thiem and Stefanos Tsitsipas who all share a passion for championing sustainability and working together towards a better future for our planet.

From Insight to Action
The SS22 Tennis Collection is another step adidas is taking on its journey to help end plastic waste, and its athletes are sharing this commitment. For adidas athletes, what they wear on the court is not only performance attire but an expression of their personal style and beliefs.

Felix Auger-Aliassime, elite tennis player, commented: "I'm part of a generation of players who care about having an impact on and off the court. When I think about the future, it's not just about my future as a tennis player, but also about the future of the planet. . That's why I wear the new adidas SS22 collection made in part with Parley Ocean Plastic or in part with recycled materials – to send a message that we can all do our part by helping to end plastic waste.“

Fashion-foward Performance
The SS22 Tennis Collection is designed to be bold yet fully functional on court. Each garment features HEAT.RDY technology which is designed to keep players feeling cool, dry and confident as they take on their next challenge.

The Collection features two dresses, tank tops, long sleeve tees and a match skirt for female players. For male players, the collection consists of two tees, a sleeveless tee, a polo tee, a TECHFIT long sleeve top and two different types of shorts.

It is available in a number of different bold graphic prints, all inspired by the Serres d'Auteuil botanical garden. The prominent colors of the collection are black and white.

Source:

adidas AG

(c) Eurotay
18.05.2022

Garment manufacturer Eurotay at Denim Première Vision with its future-forward vision

Eurotay showcased at Denim Première Visionits vision and products through the AW 23/24 collection inspired by two themes: Nostalgia and #Still Possible.

Nostalgia stands for heritage and advancement, taking inspiration from classic favorites while enhancing new and existing styles. Setting the tone of the line are vintage-looking washes, echoing the 80s and 90s light acid washes as well as used look with bumped edges or fringed hems. Stretch, comfort stretch with very little elastane and even rigid denim feature in this collection providing catering to any need or preference.

The #Still Possible collection is based on the premise that the textile industry is one of the most polluting ones on the planet, thus it aims to shine a light on how a denim garment can still be made whilst reducing the number of resources employed and by being more conscious about the materials chosen. By using EIM and LCA, garment durability, traceability, recyclability as well as material health are guaranteed, for a collection that looks to a brighter and greener future.

Eurotay showcased at Denim Première Visionits vision and products through the AW 23/24 collection inspired by two themes: Nostalgia and #Still Possible.

Nostalgia stands for heritage and advancement, taking inspiration from classic favorites while enhancing new and existing styles. Setting the tone of the line are vintage-looking washes, echoing the 80s and 90s light acid washes as well as used look with bumped edges or fringed hems. Stretch, comfort stretch with very little elastane and even rigid denim feature in this collection providing catering to any need or preference.

The #Still Possible collection is based on the premise that the textile industry is one of the most polluting ones on the planet, thus it aims to shine a light on how a denim garment can still be made whilst reducing the number of resources employed and by being more conscious about the materials chosen. By using EIM and LCA, garment durability, traceability, recyclability as well as material health are guaranteed, for a collection that looks to a brighter and greener future.

Eurotay has been committed from day one to using less water, less energy, less chemicals to reduce its environmental footprint and its carbon emission and meet the goals of EU Green Deal targets. The company is geared towards building a more and more responsible industry by working hard to reach a set of sustainable goals by 2025. Additionally, the company is working on developing Life Cycle Assessment (LCA) and EPD (Environmental Product Declaration) measuring the global warming, water consumption, land occupation, eutrophication and abiotic depletion performances.

Source:

Eurotay / Menabò Group srl

(c) Messe Frankfurt (HK) Ltd.
17.05.2022

Cinte Techtextil China to address personal hygiene and sustainability demands

With global consumers becoming more conscious about personal hygiene and environmental protection, exhibitors at Cinte Techtexil China will spotlight materials and technologies for products that respond to these trends. The fair will probe into the associated growth opportunities as the country is one of the leading markets for nonwovens and technical textiles. The event will be held from 6 – 8 September at the Shanghai New International Expo Centre.

The technical textiles and nonwovens industries, the latter notably, are significantly expanding amid the pandemic. A recent forecast[1] predicts that the global polypropylene nonwoven fabric market will continue to rise at a CAGR of 6.7%, reaching USD 39.23 billion by 2028. The anticipated growth is bolstered by demands in end-use industries such as sanitation, medical, automotive and more. In 2020, Asia Pacific was named the largest regional market in the world and is expected to grow significantly over the forecasted period.

With global consumers becoming more conscious about personal hygiene and environmental protection, exhibitors at Cinte Techtexil China will spotlight materials and technologies for products that respond to these trends. The fair will probe into the associated growth opportunities as the country is one of the leading markets for nonwovens and technical textiles. The event will be held from 6 – 8 September at the Shanghai New International Expo Centre.

The technical textiles and nonwovens industries, the latter notably, are significantly expanding amid the pandemic. A recent forecast[1] predicts that the global polypropylene nonwoven fabric market will continue to rise at a CAGR of 6.7%, reaching USD 39.23 billion by 2028. The anticipated growth is bolstered by demands in end-use industries such as sanitation, medical, automotive and more. In 2020, Asia Pacific was named the largest regional market in the world and is expected to grow significantly over the forecasted period.

The prediction reaffirms the growth prospects of nonwovens. In this regard, industry players expressed much optimism about associated future opportunities during Cinte Techtextil China last year. “The field of nonwovens is poised for a positive growth as the awareness of personal hygiene and pandemic prevention sustains in the domestic market,” commented Mr James Gao, Head of Marketing and Textile Technologies, Uster Technologies (China) Co Ltd. He added: “We decided to join the fair and showcase our new launches as we remain confident in the future development of the industry, especially since China is dominating the global scene.”

Going green is the way forward
Turning to yarns and fibres, the sector is shifting to greener and smarter production that echoes the trend towards sustainability that is gaining considerable traction across the globe. Meanwhile in China, this movement was observed by many exhibitors at the 2021 edition, including Mr Roberto Galante, Plant Manager of FMMG Technical Textiles (Suzhou) Co Ltd, the Chinese subsidiary of the Fil Man Made Group. He mentioned: “The market is paying more attention to environmental protection, and we receive enquiries about special yarns for this every day. We focus on technical yarns for filtration as well as anti-bacterial properties, which are very important for the environment. The potential here in China is incredible and this is a big opportunity for everybody.”

Cinte Techtextil China’s product categories cover 12 application areas, which comprehensively span across a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw material providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

12.05.2022

C.L.A.S.S. Eco Hub launches sustainable Training

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

  1. Introduction to a new generation of fashion
    C.L.A.S.S. team will introduce and explain the new generation of value-driven fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. Since 2007, at the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of an integration of design (D), innovation (I), sustainability (S) and communication (C). In brief: F = D x I x S x C.
     
  2. Introduction to Smart Ingredients
    What is a responsible material? How to source responsibly? Which are the latest smart ingredients that can enrich with new generation fashion collections?
    During the session participant will be guided through materials available in the market, and will have the chance to have an “informed background“ of each one of the materials' journey. Conscious Choices can be made ONLY IF we have all the true full information in our hands. This training informd participant to make the best informed choice for their objectives. A simple but facts driven introduction to the key available innovative and sustainable materials: naturals, transformed and innovative where traceability, transparency, innovation, performance, responsible measurements are leading both the storymaking and the storytelling of each one of them.
     
  3. Introduction to Sustainability Report
    The preparation of the company's sustainability report is a fundamental moment to define objectives, identify improvement actions, and measure its environmental and social impact. It is a job that involves the entire company team, which can transform the report into an opportunity for growth.
    The package offered by C.L.A.S.S., in collaboration with Silvia Gambi, sustainable fashion journalist and podcaster of Solo Moda Sostenibile, combines training with personalized consulting with a coaching action to guide the company team in the preparation of its sustainability report, offering the necessary support to create a document that tells about the company, its values, its commitment and also its objectives.
Source:

C.L.A.S.S.

Freudenberg Experts meet Sustainability (c) Freudenberg Performance Materials
Sustainable seat covers padding material by FILC
11.05.2022

Freudenberg Experts meet Sustainability

Following their merger, Freudenberg Performance Materials, Low & Bonar, Mehler Texnologies® and Filc will be presenting their innovative solutions at a joint stand for the first time at this year’s techtextil exhibition in Frankfurt. The focus is on sustainability. Among the highlights are Evolon® RE, a microfilament textile for a wide variety of applications and markets, FILFLEX, a sustainable padding material for car seat covers, and the truck tarpaulin POLYMAR® 8556 ECO CF. Customers will find the world's leading manufacturer of technical textiles at Stand C51 in Hall 12.1.

Following their merger, Freudenberg Performance Materials, Low & Bonar, Mehler Texnologies® and Filc will be presenting their innovative solutions at a joint stand for the first time at this year’s techtextil exhibition in Frankfurt. The focus is on sustainability. Among the highlights are Evolon® RE, a microfilament textile for a wide variety of applications and markets, FILFLEX, a sustainable padding material for car seat covers, and the truck tarpaulin POLYMAR® 8556 ECO CF. Customers will find the world's leading manufacturer of technical textiles at Stand C51 in Hall 12.1.

Evolon® textiles made from recycled PET
With Evolon® RE, Freudenberg Performance Materials is presenting an even more sustainable version of its high-performance microfilament textiles. Evolon® RE is manufactured from an average of 70% recycled polyester, which the company makes by cycling post-consumer PET bottles in-house. Evolon® RE products are available for various applications such as technical packaging, in weights currently ranging from 80g/sqm to 300g/sqm. For high-tech wiping, lightweight Evolon® RE is now available starting from 30g/sqm. The material meets the needs of cleaning specialists for more sustainable wiping solutions. Evolon® RE offers the same high quality and material performance as all other Evolon® textiles.

Tarpaulins made from recycled raw materials presented by Mehler Texnologies®
When it comes to tarpaulins on trucks, both protection of the transport cargo and advertising for the transport company place high demands on the material. Mehler Texnologies® tarpaulin material ranks among the premium products for truck tarpaulins. The company is a pioneer in sustainable development and is showcasing POLYMAR® 8556 ECO CF. This unique material has a 25% share of recycled raw materials in the coating mass. In addition, the material is made with 100% R-PES yarns. The input materials undergo a complex separation and filtering process.

Sustainable padding material for automotive and furniture seat covers presented by FILC
FILFLEX is a soft and flexible padding layer made from nonwovens for automotive and furniture seat covers. It prevents leather from creasing and improves the dimensional stability of the seat covers. In terms of sustainability, its benefit is its 100% PET composition, making FILFLEX easy to recycle. FILFLEX offers customers easier handling during sewing and the seat covering process. End users benefit from the high seating comfort.

10.05.2022

Stahl releases annual ESG report with focus on sustainability and transparency

Stahl, an active proponent of responsible chemistry, has published its 2021 Environment, Social, and Governance (ESG) Report. The report outlines the company’s sustainable development ambitions and its achievements over the year. It also features Stahl’s ambitious climate mitigation targets for 2030, such as the transition to more renewable feedstocks.

Stahl, an active proponent of responsible chemistry, has published its 2021 Environment, Social, and Governance (ESG) Report. The report outlines the company’s sustainable development ambitions and its achievements over the year. It also features Stahl’s ambitious climate mitigation targets for 2030, such as the transition to more renewable feedstocks.

The 2021 Stahl ESG Report is a cornerstone of Stahl’s commitment to reporting transparently on its progress toward a more sustainable chemicals value chain. This acknowledges the important role that industry must play in tackling climate change while enabling a higher quality of life for more people. A key focal point of the new report is a progress update on Stahl’s ESG Roadmap. Introduced last year, this ten-year plan outlines the company’s ESG commitments and targets for 2023 and 2030.
 
Climate action
Stahl is focused on mitigating climate change by reducing greenhouse gas (GHG) emissions from all activities over which it has influence. This includes investing in renewable energy and process efficiencies to lower the GHG emissions caused directly by Stahl’s own operations and the energy used to power them. On this point, progress was made toward the 2023 and 2030 targets in 2021, including a reduction in Scope 1 and 2 CO2 emissions of 15%. Also covered are Stahl’s indirect value-chain impacts, for example, from the raw materials it buys. Looking beyond Stahl’s direct environmental impacts and fostering greater supply-chain transparency will be vital for tackling emissions on a wider scale.

Creating responsible chemistry, together
In 2021, advances were made regarding the company’s diversity and safety targets, which are areas of continuous improvement. Stahl is committed to ensuring a safe working environment, as well as nurturing a diverse and inclusive workplace to continuously improve employee skills.

EcoVadis Gold rating
Fostering ethical behavior through exemplary leadership and governance is key to Stahl’s ambitions. Achieving the EcoVadis Gold rating was an important milestone in this respect. This well-established award reflects the company’s ongoing commitment to supply chain transparency and working with partners to improve the sustainability of its products and operations.

Source:

Stahl Holdings B.V.

(c) Officina39
10.05.2022

Officina39 returns to Bangladesh Denim Expo with latest sustainable developments

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Aqualess Fade completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 received, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

Bangladesh Denim Expo is also ideal for presenting the results of The Circle Book 2, the second chapter of a collective project gathering ten high-profile players of the textile supply chain. Officina39’s Recycrom™ technology and the expertise of Meidea, Lenzing, Tejidos Rojo, Calik Denim, Ribbontex, Spring85, Dr. Bock Industries, Crafil and RGT have merged together on the development of CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials: a practical demonstration of how the fashion industry can improve considering social and environmental impacts and goals.

Source:

Officina39 / Menabò Group srl

(c) ChemSec, report Not Quite 100%
28.04.2022

ChemSec' Study: Consumer brands demand clarity on recycled plastics

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

  • Honest communication towards customers
  • Comprehensive information from suppliers
  • Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

  • Honest communication towards customers
  • Comprehensive information from suppliers
  • Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

Is non-mechanical recycling the answer?
Only about ten percent of all discarded plastics is recycled today, which is of course not nearly enough to achieve a circular plastics economy. Despite ambitions and initiatives to reduce plastics use – replacing the materials with other, more sustainable ones – the “plastic tap” is not expected to be turned off anytime soon. Quite the opposite, which makes raising the recycling rates more important than ever.

Although commercially viable, traditional (mechanical) recycling is afflicted with severe flaws, such as legacy chemicals, quality and functionality issues, as well as the lack of clean and sorted waste streams. The brands cited quality and functionality issues as the main obstacles for using more recycled material in their products.

This opens up for non-mechanical recycling, sometimes referred to as chemical recycling, where the plastic is either dissolved or broken down into smaller building blocks. Harmful additives and other hazardous chemicals can be removed in the process, and a material comparable to virgin plastic can be achieved – at least in theory.

So far, however, non-mechanical recycling technologies are costly, energy-intensive, and often require the addition of a great deal of virgin plastic to work – the very material that needs to be phased out.

The chain of custody models needs to be detangled
Apart from these production issues, there is a wide range of chain of custody models surrounding non-mechanical recycling, including mass balance and book & claim, which enable trade of credits or certificates for recycled material.

This cuts the physical connection between input and output, making it possible for a supplier to sell a material as “100% recycled”, when the actual recycled content could be zero.

This is a major issue for the brands ChemSec has spoken to, who value honest and correct communication towards customers. It turns out, perhaps somewhat surprisingly, that being able to slap a “made from 100% recycled plastic” label on a product is not all that important to brands.

To the brands, a physical connection between input (the discarded plastic waste headed for recycling) and output (the product at least partially made from recycled plastics) is far more important.

A physical connection, along with correct and adequate information from suppliers, as well as clearer standards and guidelines than what is available today, is what brands require to increase the use of recycled material and move us closer to a circular economy for plastics.

More information:
ChemSec plastics Recycling
Source:

ChemSec

27.04.2022

Calzedonia chooses Green Label smart nets by Iluna Group

CALZEDONIA chooses products belonging to the GREEN LABEL line by ILUNA GROUP for its new Eco Collection of tights. They are GRS (Global Recycled Standard) and OEKO-TEX® Standard 100 certified and made with recycled yarns.

The ingredients used in the collection are:

CALZEDONIA chooses products belonging to the GREEN LABEL line by ILUNA GROUP for its new Eco Collection of tights. They are GRS (Global Recycled Standard) and OEKO-TEX® Standard 100 certified and made with recycled yarns.

The ingredients used in the collection are:

  • Q-NOVA® by Fulgar, an eco-sustainable nylon 6.6 fiber obtained from regenerated raw materials through a mechanical process that does not involve the use of chemical materials. It has been certified with the Global Recycled Standard (GRS) and for some time now has been part of the HIGG INDEX, the index developed by SAC (Sustainable Apparel Coalition) evaluating the environmental impact of the entire life cycle of a garment;
  • ROICA™ EF by Asahi Kasei, one of the first recycled stretch yarns certified with Global Recycled Standard (GRS).

This collaboration confirms Iluna's commitment to creating products with a environmental responsibility thanks to a technological and corporate system that covers the entire perimeter of production, from materials to processing, dyeing and finishing. An industrial reality that increasingly integrates the value of responsibility, as demonstrated by the fact that the percentage of sustainable production has risen from 3% in 2018 to 52% in 2021.

Source:

Iluna Group / C.L.A.S.S.

(c) SITIP
25.04.2022

Sitip at Performance Days

  • Focus on the embossing technique applied to the recycled fabrics collection of the NATIVE Sustainable Textiles line

Performance Days, the leading trade fair on the latest trends in the development of fabrics for the functional textile industry, has as main focus the PERFORMANCE FORUM, where the most recent innovations and developments are presented with a prize awarded to the winner of the category chosen for the current year, which for 2022 will be “The Journey to Carbon Neutrality - CO2 Reducing Technologies and Measuring Tools”.

Protagonists are therefore all those materials that contain carbon in reduced form and the strategies/technologies that companies implement to ensure the reduction of CO2 emissions during production and how these reductions are actually measured (through energy saving, careful use of resources, use of more sustainable materials, local production and other technological and production measures).

  • Focus on the embossing technique applied to the recycled fabrics collection of the NATIVE Sustainable Textiles line

Performance Days, the leading trade fair on the latest trends in the development of fabrics for the functional textile industry, has as main focus the PERFORMANCE FORUM, where the most recent innovations and developments are presented with a prize awarded to the winner of the category chosen for the current year, which for 2022 will be “The Journey to Carbon Neutrality - CO2 Reducing Technologies and Measuring Tools”.

Protagonists are therefore all those materials that contain carbon in reduced form and the strategies/technologies that companies implement to ensure the reduction of CO2 emissions during production and how these reductions are actually measured (through energy saving, careful use of resources, use of more sustainable materials, local production and other technological and production measures).

In this sense, Sitip’s strategy for reducing CO2 emissions and maximizing the use of resources is based on consolidating and optimizing the layout and logistics of the production plants, installing a cogeneration plant and a new generation smoke smoke abatement system and the transition to an energy-saving lighting system.

Regarding products, at Performance Days Sitip brings its latest innovations with an absolute focus on the embossing technique, a particular system of mechanical processes that can also be used on the recycled items from the NATIVE Sustainable Textiles line, a technology that is applied to fabrics produced with recycled yarns and chemicals with low environmental impact, implementing the GRS standard (Global Recycle Standard), result of the journey towards sustainability implemented by the company.

The collection of embossed designs combines performance, style and sustainability: thanks to special mechanical processes that combine heat and pressure, the fabric is embossed with geometric and design motifs for a more structured and palpable texture.

Source:

SITIP

(c) Sicomin
22.04.2022

Sicomin: Upcycled Carbon Fibre from Airbus with GreenPoxy to create Surfboards

Sicomin has confirmed that eco-surfboard specialist NOTOX will use GreenPoxy 56 in its latest line of R-CARBON boards. The new NOTOX R-CARBON boards are the first to use 100% upcycled carbon fibre fabrics recovered from a production waste stream at Airbus.

NOTOX, founded in 2006 and based in Basque, France, has partnered with Sicomin to use GreenPoxy bio-resins in several earlier flax, cork, and bamboo reinforced boards. In a quest to now produce the most sustainable carbon fibre reinforced boards possible, NOTOX has signed a formal agreement with Airbus Nantes to purchase defective carbon fabrics that were destined for landfill.

Sicomin has confirmed that eco-surfboard specialist NOTOX will use GreenPoxy 56 in its latest line of R-CARBON boards. The new NOTOX R-CARBON boards are the first to use 100% upcycled carbon fibre fabrics recovered from a production waste stream at Airbus.

NOTOX, founded in 2006 and based in Basque, France, has partnered with Sicomin to use GreenPoxy bio-resins in several earlier flax, cork, and bamboo reinforced boards. In a quest to now produce the most sustainable carbon fibre reinforced boards possible, NOTOX has signed a formal agreement with Airbus Nantes to purchase defective carbon fabrics that were destined for landfill.

The new NOTOX technology gives a second life to Airbus carbon fabrics that are declared unusable for aerospace applications due to short roll lengths, an inability to be pre-formed, or other defects. The upcycled materials are combined with Sicomin GreenPoxy 56 and Surf Clear hardener, producing an extremely clear, high gloss laminate with high mechanical properties. NOTOX use a precisely controlled wet lamination process with vacuum bag consolidation to wet out the upcycled woven carbon fabrics and minimise resin consumption in the manufacturing process.

In addition to selecting a high bio-content resin – GreenPoxy 56 derives 56% of its carbon content from plant sources – NOTOX has also sourced the most sustainable carbon fibre fabrics. Full life cycle analysis by NOTOX has shown that using waste carbon fabrics from Airbus is significantly more energy efficient than using other recycled short fibre carbon, confirming the importance of upcycling this key raw material.

More information:
Sicomin carbon fibers Upcycling NOTOX
Source:

Sicomin / 100% Marketing

(c) Huntsman Textile Effects
22.04.2022

Huntsman Textile Effects at Performance Days 2022

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, is featuring high-performance end-to-end systems for protection effects and sustainable solutions for any wear at Performance Days on April 27-28, 2022, in Munich, Germany.

With more consumers seeking comfort and protection when buying sportwear, they expect their sports apparel to dry quickly, resist stains and odors, and offer breathability. Achieving these functionalities with on-trend aesthetics whilst realizing sustainability, are possible.

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, is featuring high-performance end-to-end systems for protection effects and sustainable solutions for any wear at Performance Days on April 27-28, 2022, in Munich, Germany.

With more consumers seeking comfort and protection when buying sportwear, they expect their sports apparel to dry quickly, resist stains and odors, and offer breathability. Achieving these functionalities with on-trend aesthetics whilst realizing sustainability, are possible.

Resource saving solutions
Huntsman will introduce the AVITERA® SE Fast process at Performance Days. The revolutionary technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helps mills reduce the water and energy required for production by up to 50% and increases output by up to 25% or more while delivering outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering, or while in storage or transit.

EROPON® E3-SAVE is another next-generation water saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-souring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and saves water and energy.

Eco-friendly stain and rain resistance
In partnership with Chemours, Huntsman will present the new eco-friendly finishes that repel water and stains, and help garments looking new for longer. Teflon™ EcoElite with Zelan™ R3 technology contains 63% plant-based materials and is the industry’s first renewably sourced water-repellent finish. It exceeds performance levels possible with traditional fluorinated technologies, with excellent water repellency and durability while reserving breathability.

Innovative odor control solutions
Huntsman will also showcase revolutionary antimicrobial and odor-control solutions as part of their partnership with Sciessent. Sciessent’s latest anti-odor technology – NOBO™ specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric – from base layer and activewear tops to socks and underwear to jeans and chinos. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, absorbs and degrades odors for long-lasing odor protection.

 

Source:

Huntsman Textile Effects

(c) adidas AG
15.04.2022

adidas and Juventus collaborate with Brazilian street artist for a more inclusive world

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.

“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.

The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY.

More information:
adidas Sportswear Recycling
Source:

adidas AG