From the Sector

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

A decade long collaboration between Swiss textile innovator HeiQ and Spanish premium synthetic fiber manufacturer Nylstar, has resulted in the innovation of a revolutionary new premium antiviral and antimicrobial textile with zero pollution sustainable benefits, Meryl® Skinlife Force powered by HeiQ Viroblock Permanent, winner of ISPO Textrends Award for the Best Product.

The new technology is used exclusively on Meryl® Skinlife Force, an hi-tech fabric that combines the silver-ion active principle antimicrobial properties developed by HeiQ and Nylstar’s hydrogen-based technology which allows the creation of yarns with a very strong molecular cohesion structure. The Hydrogen molecular structure makes Meryl® Skinlife Force a high-performance fabric in terms of moisture management and breathability, offering a natural stretch without elastane as well as excellent durability thanks to its continuous and high tenacity filaments. The robust durability of HeiQ Viroblock Permanent is achieved thanks to the silver particles being added directly into the raw polymer of the yarn thereby keeping these properties active for the lifetime of garments. Fabric samples successfully demonstrated a very strong antimicrobial efficacy with over 99.99% reduction of both gram-positive and gram-negative bacteria after 100 washes. Antiviral test is underway.

Both HeiQ and Nylstar will be “exhibiting” at ISPO Munich Online from February 1st to 5th. Nylstar won the Textrends 2021 Award for the Best Product in the Base Layer Category.

• Demo plant sorts post-consumer plastic waste and will produce ready-for-market fully formulated polymer pellets
• Brand owners and converters will be able to access material for qualification and market validation in early 2021
• EverMinds™ in action: Pioneering collaboration brings together expertise vital to advancing the circular economy

Borealis and TOMRA have today announced the operational start of their advanced mechanical recycling demo plant in Lahnstein, Germany, the result of a partnership that marries chemistry with technology for unsurpassed results.

The state-of-the-art plant processes both rigid and flexible plastic waste from households. And unlike many current recycling plants, it will produce the advanced solutions necessary for use in high-demanding plastic applications in various industries, including automotive and consumer products. With high purity, low odour, high product consistency and light colour fractions, these Borcycle™ M grade recycled polymers will meet customer quality requirements across the value chain.

The purpose of this demo plant is to generate material for brand owners and converters to qualify, validate and prove fit for use in their highly demanding applications. Technical success will set the groundwork for a commercial-scale advanced recycling plant.

“This plant is just the beginning of what’s possible when key players in the value chain come together to make a truly significant impact in the market,” says Volker Rehrmann, Executive Vice President and Head of Circular Economy at TOMRA. “Having just launched the new Circular Economy Division, it is clear what a large role waste management and pivotal projects like this have on moving towards a sustainable future. We are proud to have initiated one of the most advanced mechanical recycling plants when it comes to post-consumer polymer waste. This will become an important enabler as we accelerate the transformation to a circular economy in the years to come, and we are excited to be a part of this pioneering project.”

Operation of the plant is a joint enterprise between Borealis, TOMRA and Zimmerman. Borealis is responsible for the plant’s commercial success and contributes its expertise and knowledge in innovation, recycling and compounding. Likewise, TOMRA contributes as a provider of technology-led solutions and brings its proven expertise, established process and market knowledge, which, in turn, enable the circular economy through advanced collection and sorting systems. Zimmerman is a waste management company with experience in sorting multiple types of waste, including plastics, and is responsible for successful plant operations and product quality.

“At P&G we are making packaging with the ‘next life’ in mind to help drive a more robust circular economy.  We must increase the supply of high quality recycled plastic to enable the industry to deliver on this vision,” says Gian De Belder, Procter & Gamble (P&G) Technical Director, R&D Packaging Sustainability. “The innovative new approach that Borealis is taking shows potential to step-change both the quantity and quality of PCR available for our brands, and help us to achieve our 2030 goal to reduce our use of virgin plastic in packaging by 50%, or 300 kilotonnes annually. Early tests of the material looks very promising!”

BÖNNIGHEIM - Textile testing and research partner Hohenstein has reason to celebrate: this year marks the company’s 75th anniversary. Now in its third generation of family ownership, the company will spend this landmark year expanding its foundation for the future. Owner Prof. Dr. Stefan Mecheels is proud: "Our motto, We live textiles, expresses exactly what has made us special for many decades - our collective enthusiasm for textiles and the opportunity to provide solutions that make a difference in the world.”

Successful Roots

Prof. Dr.-Ing. Otto Mecheels laid the foundation for an internationally-renowned company in 1946 when he founded the Hohenstein Institutes, a textile school in Hohenstein Castle. His son, Prof. Dr. rer. nat. Jürgen Mecheels modernized the Hohenstein Group’s business structures and expanded into new research and service areas such as textile finishing or professional laundries/dry cleaning. He helped to forever change textile safety with the STANDARD 100 by OEKO-TEX® certification system that protects consumers from harmful substances. Under Prof. Dr. Stefan Mecheels’ leadership since 1995, Hohenstein has been at the forefront of microfiber analysis, consistently perfected its created standards for comfort and compression testing and worked to reduce the industry’s ecological impact. Last but not least, the testing laboratory in Hong Kong, which has been in operation since 2011, and the Hohenstein textile testing laboratories in Bangladesh and India, which were opened in 2018, ensure even greater market proximity.

Solutions for the Global Textile Industry

Today, Hohenstein specializes in the testing, certification and research of all kinds of textile-related products. With a total of more than 1,000 employees at its headquarters in Bönnigheim and in more than 40 branches, contact offices and laboratories worldwide, the company faces the current challenges of the global industry.

"Textile sustainability remains a major focus for us and is woven through every decision we make," explains Stefan Mecheels. “Even services that are seemingly focused on innovation contribute somehow to longer lasting products, less waste and more safety. Our Digital Fitting Lab helps brands leap forward with digitized apparel development. Using modern 3D and 4D technologies and our traditional fit and pattern expertise, we help our clients design better fitting clothes with fewer prototypes and less waste.”

When SARS-CoV-2 struck, the company developed a quality label to easily identify non-medical, community masks that meet legal and functional requirements. The Hohenstein Quality Labels are independent proof with a high level of credibility among buyers and consumers.

Anniversary

Among the celebrations, Hohenstein plans to hold a mid-year press conference with regional and industry journalists. "We are celebrating this anniversary because we have succeeded in constantly adapting to the market and use our applied research to anticipate developments. For this I would first like to thank our employees, who, in keeping with the motto We live textiles, put their hearts and souls into their work. A very special thanks also goes to our customers, some of whom have been placing their trust in us for decades," says Stefan Mecheels, adding "I am convinced that we are positioned to continue our contribution in the future.

• Elleti Group partners with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception, for a more sustainable fashion.
• The enterprise based in Verona joins Wiser Wash’s international network and adopts the innovative patented process for the treatment of denim that has the market’s lowest environmental impact.

Tradition and innovation: this combination has always characterized Elleti Group, a historic company based in San Bonifacio and an important point of reference for the denim industry and beyond. Now it is also the exclusive partner of Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. Specializing in laundry, dyeing and garment making services, the company is led by the steady hand and ambitious vision of Luigi Lovato, who was recently recognized by Rivet50 as one of 2020's fifty most influential people in the denim ecosystem. The partnership with Wiser Wash is a fitting continuation of Elleti Group's tireless pursuit of excellence, development of cutting-edge solutions and commitment to environmental sustainability, which has always projected the proud Made in Italy tradition towards the future.

With the introduction of Wiser Wash's technology, Elleti Group has significantly reduced the amount of resources used in traditional garment treatment. This patented washing method eliminates the use of pumice stone and all harmful chemicals, while drastically reducing water consumption throughout the process. In addition, the efficiency of the process lowers chemical and mechanical stress on fabric fibers as compared to traditional treatment, guaranteeing greater garment robustness and longevity.

This important milestone is the latest and more relevant result of a commitment that has been integral to Elleti Group's approach since its foundation. This was already present in the Earthkeepers collection – a line of low environmental impact treatments which marked the culmination of research and experimentation journey, aimed at developing an authentic look whilst looking out for the safeguard of the environment, its resources and its people. Record of the company's evolution is kept in the "Stadium", an impressive archive of Elleti Group collections. There displayed are some 15,000 garments, direct evidence of the stylistic and technological developments that have made Elleti Group an international benchmark for creativity and high quality.

"Nothing is more important to us than satisfying our clients' needs. We put all our expertise and experience at the service of their creative ideas," said Luigi Lovato, Founder and CEO of Elleti Group. "The partnership with Wiser Wash is definitely another reason to be proud, and it will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees."

In a roundtable discussion during the recent Innovate Textiles & Apparel (ITA) textile machinery exhibition, imogo Founding Partner Per Stenflo and representatives from a number of like-minded European companies discussed the opportunities for new spray application technologies for the dyeing and finishing sector.

These technologies can achieve tremendous savings for manufacturers compared to traditional water-intensive processes it was explained at the event, held online from October 15-30th.

Pioneer
imogo – one of the latest companies to join TMAS, the Swedish Textile Machinery Association – is one of the key pioneers in this area with its Dye-Max system. Dye-Max spray dyeing technology can slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. This is due to the extremely low liquor ratio of 0.3-0.8 litres per kilo of fabric and at the same time, considerably fewer auxiliary chemicals are required to start with.

Obstacles
Such technologies, however, face a number of obstacles to adoption and during the ITA discussion it was agreed that 2020 has not provided the ideal climate for adventurous investors. “The textile industry is quite conservative and is definitely in survival mode at the moment and it is not the time to be a visionary,” said Stenflo. “Day to day business is about staying alive – that’s the reality for many of our customers.” Nevertheless, all of the panellists agreed that sustainable production will remain top of the agenda for the textile industry in the longer term and spray technologies for dyeing and finishing processes will be a part of it.

“Any investment in something new is a risk of course, and we have to be able to explain and convince manufacturers that there’s a good return on investment, not only in respect of sustainability, but in terms of making good business sense,” said Stenflo. “Here we could use the help of the brands of course, in putting pressure on their suppliers to be more sustainable. Governments also have a role to play, in providing incentives for producers to move in the sustainable direction. Sustainability alone will never cut it, there has to be a business case, or it won’t happen.”

Marketing
The marketing of sustainable new fibers is comparatively easy for the brands compared to explaining the difficult textile processes and the chemistries involved in fabric and garment production, he added.

“These fibers, however, currently go through all the same dirty processes that we need to get away from, so it must happen,” he said. “In developing our technologies, it has been important for us to avoid disrupting existing supply chains, stick with using off-the-shelf chemistries and dyes, and involve the dye manufacturers who are an essential part in how operations are driven today. “In fact, collaboration across the entire textile supply chain – from the brands right back to the new technology developers – is essential in moving the sustainability agenda forward.

Business models
“We are also looking into new business models in terms of how to reduce or lower the thresholds for investment and minimise the risk for the manufacturers who are looking to be the innovators,” he concluded. Also taking part in the ITA roundtable discussion were Simon Kew (Alchemie Technology, UK), Christian Schumacher (StepChange Innovations, Germany) Tobias Schurr (Weko, Germany), Rainer Tüxen (RotaSpray, Germany) and Felmke Zijilstra (DyeCoo, Netherlands).

European innovations
“It’s fantastic that all of this innovation is taking place in Europe based on established know-how and forward thinking,” said TMAS Secretary General Therese Premler-Andersson.

“Spray application technologies are a perfect illustration of how new digital technologies can lead to more sustainable production, in this case by replacing water-intensive processes with the highly precise and controlled application of dyes and chemistries as vapour.
“There was a major project by the Swedish research organisation Mistra Future Fashion recently, involving many brand and academic institute partners. The project’s Fiber Bible 1 and 2 reports conclude that it’s very difficult to make assumptions that one fiber is better than another, because it’s so much about how fabrics and garments are being produced from them. The study also found that 55% of the chemicals used in a garment comes from the dyeing. This is where a number of TMAS companies can make a difference.
“An organic or recycled cotton t-shirt is not automatically more sustainable than a conventional cotton t-shirt, or even one made from synthetics – the alternative fibers are a good start but you have to consider the entire life cycle of a garment, and that includes the smart technologies in textiles production.
“TMAS members – backed by Swedish brands and advanced research institutes – are playing an active part in pushing forward new concepts that will work, and I have no doubt that digitalisation now goes hand in hand with sustainability for the textile industry’s future.”          

• Sateri pledges to Be World’s Leading Net-Positive Fibre Producer

Sateri, one of the world’s largest viscose producer, has launched its sustainability vision for 2030 to guide the company’s strategic growth in the coming decade. The Vision is anchored around four key pillars in response to environmental and social challenges faced by the cellulosic fibre industry: Climate and Ecosystem Protection, Closed Loop Production, Innovation and Circularity, and Inclusive Growth.

The Vision comes with a time-bound roadmap and measurable targets. It encompasses notable targets including net-zero carbon emissions by 2050, achieving 98% Sulphur recovery rate at all its mills by 2025, utilising textile waste and produce viscose products with 50% recycled content by 2025 and 100% by 2030, and supporting more than 300,000 local families and smallholder farmers to develop sustainable livelihoods.

Highlighting the significance of the Vision to the company, Sateri’s President Allen Zhang said, “As a raw material supplier, Sateri will do our part and respond to the urgent need to decouple growth from further resource impact. This is something that will underpin our growth, in addition to QPC (Quality, Productivity, Cost) and continuous improvement which are well-embedded in the company.”*

Sateri’s 2030 Vision was conceived after months of discussions with management members and external stakeholders including customers, brands and NGOs. The process was facilitated by BSR, a sustainability consultancy, led by its Asia Pacific Vice President, Jeremy Prepscius.

“The challenges facing the garment industry require all value chain participants to invest, innovate and integrate sustainability into their business models. This requires leadership and alignment and will need determination to succeed, which is what Sateri is striving to do,” said Prepscius.*

In the coming months, Sateri will form workgroups to develop action plans to deliver on the identified targets. Progress towards realising Sateri 2030 Vision will be reported in the company’s annual sustainability report and online sustainability dashboard.

Read more about Sateri 2030 Vision: www.sateri.com/sustainability/vision2030/

*Please see attached document for more information

• On October, 20th, 2020, the State Prize for Innovation was awarded to the Lenzing Group for their LENZING™ Web Technology.
• Lenzing thus received the highest award for particularly innovative achievements in Austria.

Lenzing – On Tuesday, October 20, 2020, the Lenzing Group was awarded the coveted “State Prize for Innovation”. Lenzing emerged as the winner with its project LENZING™ Web Technology and thus received the highest recognition for particularly innovative achievements in Austria. The novel process combines fiber and nonwovens production in only one step, setting new standards in terms of efficiency, circularity and ecological sustainability. Margarete Schramböck, Federal Minister for Digital and Economic Affairs, presented the award to Gert Kroner, Vice President Global Research & Development.

“This award is a great recognition of our work. Our goal is to grow continuously with sustainable innovations and to look beyond our fibers, to the needs of our customers and partners and to the needs of consumers worldwide. With the LENZING™ Web Technology we have created an exciting and promising solution for eco-friendly products in line with our corporate strategy sCore TEN and support consumers in their daily needs in a sustainable way”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group.

Biodegradable nonwovens for a clean environment

The pollution of the environment by plastics is one of the most urgent problems of our time. Every day, millions of hygiene products and wipes around the globe end up in garbage and sewage. Most of them consist of up to 80 percent polyester or other fossil, non-biodegradable materials and therefore pollute the environment. With the LENZING™ Web Technology, Lenzing has developed a patented technology to counter this problem: Sustainable and eco-friendly nonwovens are produced from the renewable raw material wood. These are not only plastic-free, they also score points for their particularly high environmental friendliness. “Thanks to a unique self-bonding mechanism, in which the filaments bond with each other during the spinning process, binders, which are found in many nonwovens, are no longer needed. As a result, the nonwovens produced with LENZING™ Web Technology are 100 percent biodegradable and do not pollute either humans or the environment”, says Gert Kroner, Vice President Global Research & Development of the Lenzing Group.

The Austrian State Prize for Innovation is awarded annually by the Federal Ministry for Digital and Economic Affairs to the most innovative Austrian company. In 2020, the competition took place for the 40th time.

• The CHT Group is constantly expanding its sustainable product range for a circular economy according to the Cradle to Cradle principles

Progress in itself does not necessarily have to be sustainable but in the CHT Group it certainly does. For this reason the company has defined progress more precisely. The developers and chemists from Tübingen show true inventive talent with sustainable innovations.

According to the CHT Group's self-perception, sustainable innovation always includes a responsibility component for the future. With decades of experience along the textile value chain, the globally active CHT Group offers an incomparably wide range of services focusing on sustainable, resource-saving and forward-looking speciality chemicals and the efficient shaping of textile processes.

The circular economy takes over a decisive role: In the CHT Group we are convinced that recyclable textile products are the right means to protect resources and reduce the environmental impact. Therefore, our team works closely with textile manufacturers and brands to achieve the common goal of avoiding waste and harmful substances along the textile production process and thus producing more ecological textiles.

The Cradle to Cradle approach provides a trend-setting concept in the textile world that perfectly fits the company's sustainable strategy: Right from the start products shall be created which are suited for the biological (compostable) or technical (recyclable) circulation.

The CHT Group focuses on the development of dyes, pigments and auxiliaries for textile finishing which can be decomposed without leaving any residues and easily returned to the natural circulation.

For textiles which are to be developed and produced strictly according to the Cradle to Cradle principle, CHT offers a comprehensive, constantly growing, compostable range for textile finishing. With 57 textile auxiliaries and 32 dyes/pigments CHT has succeeded in achieving the highest rating, the Platinum Material Health Certificate of the Cradle to Cradle Products Innovation Institute.

These products help textile manufacturers to achieve the Platinum rating in Material Health, one of five categories of the Cradle to Cradle Certified™ product standard on finished textiles. This contributes to giving textiles a positive ecological footprint.

Textiles can be given the decisive distinguishing feature through the Cradle to Cradle Certified™ product standard. Cradle to Cradle Certified™ is the world's leading science-based standard for safe, recyclable and sustainable materials and products. CHT offers the possibility of designing tomorrow's sustainable textiles already today and is therefore part of the Circular Economy.

Cradle to Cradle Certified™ is a registered trademark of the Cradle to Cradle Products Innovation Institute.

On Thursday, September 24, the Lenzing Group, a leading manufacturer of wood-based cellulose specialty fibers, and Hof University opened a new Nonwoven Development Center (VEZ). As a strategic partner, Lenzing has access to a state-of-the-art development line at the campus in Münchberg with immediate effect. This offers new opportunities for sustainable fiber and nonwoven innovations for a wide range of applications including hygiene, body care and medical.

In line with the sCore TEN corporate strategy, the Lenzing Group is focusing on sustainable innovations, which are agreed in an optimum manner to the needs of the value chain. „We offer our customers and partners a decisive competitive advantage: agility. The pilot plant in the VEZ allows the resource-efficient development of fiber and nonwoven innovations on a small scale”, Jürgen Eizinger, Vice President Business Unit Nonwovens at Lenzing, explains.

The VEZ was completed according to schedule in September 2020, after Lenzing and the University of Hof signed a cooperation agreement for its use in 2019. The timing is perfect. Developments at political level, such as the directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment, increase demand for responsibly manufactured nonwovens. The so-called Single-Use Plastics Directive aims at building awareness and greater transparency with regard to wet wipes and feminine hygiene products.

With its VEOCEL™ branded wood-based cellulose fibers, Lenzing has been laying the foundation for many years for sustainable nonwoven applications and will test and develop innovative ideas using the new possibilities offered by the VEZ. „We are noticing increasing interest in sustainable concepts from biodegradable cellulose fibers“, Jürgen Eizinger sums up the market development of the last months and adds: „We are aware that the fibers used have an enormous influence on the final product. For this reason our commitment goes beyond fiber production.“

With the spunlace pilot plant at the VEZ, Lenzing will support customers and partners more intensively in the development of new nonwoven applications and at the same time promote cooperation in the field of marketing. In the previous year, the company already established new certification standards for the VEOCEL™ brand. Since then certified manufacturers can only use the VEOCEL™ logo with blends of biodegradable cellulose fibers. With this measure, the VEOCEL™ brand allows consumers to make a more conscious product selection.

With its #ItsInOurHands environmental initiative, the VEOCEL™ brand also actively contributes to creating awareness. More detailed information can be obtained on itsinourhands.com.