From the Sector

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

REMOTION® Blue is a specially engineered polyester fibre made from ocean-bound plastic as a premium raw material with a social aspect. ADVANSA and APF are cooperating with Prevented Ocean Plastic™, a global recycling initiative that helps tens of thousands of people around the world to clean their coastlines, prevent ocean plastic pollution and earn additional income. Discarded plastic bottles are picked up by plastic collectors from coastal areas at risk of ocean plastic pollution and are taken to collection centres. The plastic bottles are then sorted out, cleaned and processed into raw material flakes which are used as a premium ingredient for REMOTION® Blue range of products.

ADVANSA and Asia Pacific Fibers are launching REMOTION® at the Performance Days in Munich from 3-5 October 2023.

With total sales of EUR 1,543 million, generated by over 30 production and sales units in Europe, Asia, and America, Radici Group closed its 2022 financial year with slight growth over 2021. EBITDA reached EUR 157 million in 2022, and net income for the year was EUR 80 million.

“We are moderately pleased with the 2022 figures,” Angelo Radici, president of RadiciGroup, commented. “Despite an unpredictable and challenging year, we were able to achieve positive results. Although the rise in energy costs began to be felt in January, we managed to maintain our position in the first three months of the year due to a significant increase in demand. From the second quarter onwards, the European market experienced a significant slowdown due to the outbreak of war in Ukraine, which exacerbated the already soaring costs of energy and raw materials. The situation was completely out of hand and made worse by the fact that some raw materials were not available. This created significant challenges for us, especially in the chemical sector. We even had to stop operations at our Novara plant in the latter part of the year. Products similar to ours in the nylon supply chain from China and the US were being sold at a price lower than our variable cost.”

The president continues: “At Group level, our internationalisation strategy helped us mitigate geopolitical risks in various countries. As a result, we were able to offset the challenges in the European chemicals and textile markets by leveraging our global presence in High Performance Polymers, where our numbers have held strong. As we began 2023, we regained our footing. However, the global economic and industrial scenario for the rest of the year remains highly uncertain, and forecasts are notably cautious.”

Even in these difficult times, the Group has continued to invest. In 2022, the High Performance Polymers Business Area completed the acquisition in India of the engineering plastics branch of Ester Industries Ltd, a listed company. Additionally, it began installing two new production lines in Mexico and Brazil, and confirmed plans to install a new extrusion line at the Villa d’Ogna production site in the province of Bergamo. These choices align with the Group’s goal of enhancing its worldwide presence and boosting competitiveness in high-potential growth markets. In a year where energy and raw material costs were certainly problematic, operating in geographically diverse markets and with varied applications proved to be an important tool in addressing the challenges. In this vein, a new production site spanning over 36,000 square metres has recently been inaugurated in China. The move is aimed at doubling the production capacity in line with the market’s growth expectations.

Extending the time horizon to 2018-2022, the Group has invested over EUR 277 million to enhance the competitiveness of its companies, implement Best Available Techniques, improve energy efficiency, reduce emissions, and conduct research and development activities aimed at introducing sustainable processes and solutions. These efforts include the research and development activities of Radici InNova, which are heavily focused on the circular economy.

Der Bundesverband Medizintechnologie (BVMed) hat die gesetzliche Einführung eines Beratungsrechts beim Gemeinsamen Bundesausschuss (G-BA) für Hersteller von sonstigen Produkten zur Wundbehandlung begrüßt. Mit dem Beschluss im Rahmen des Arzneimittel-Lieferengpassbekämpfungs- und Versorgungsverbesserungsgesetzes (ALBVVG) wurde zudem die Übergangsregelung um 12 Monate verlängert. „Damit hat der Gesetzgeber noch rechtzeitig reagiert, um Verbesserungen an der neuen Verbandmittel-Erstattungsregelung vorzunehmen und Nachteile für die Versorgung von Menschen mit chronischen Wunden zu vermeiden“, so BVMed-Geschäftsführer und Vorstandsmitglied Dr. Marc-Pierre Möll. Nun sei es wichtig, „dass der G-BA gemeinsam mit Ärzteschaft, Pflege und Herstellern geeignete und auf die Wundversorgung angepasste Evidenzkriterien entwickelt. Mit dem Beratungsrecht gibt es dafür nun die Grundlage.“

Hintergrund ist, das für sogenannte „sonstige Produkte zur Wundbehandlung“ künftig ein Bewertungsverfahren durchgeführt werden muss, bevor sie durch die GKV erstattet werden. Der Gemeinsame Bundesausschuss (G-BA) hat bislang jedoch keine auf die Wundversorgung angepassten Evidenzkriterien für die erstattungsrelevanten Nutzennachweise definiert. Hierzu gewährt der Gesetzgeber nun – analog zu vergleichbaren Verfahren zur Bewertung des Nutzens von Arzneimitteln nach § 35a SGB V (AMNOG) oder zur Bewertung neuer Untersuchungs- und Behandlungsmethoden nach § 137h SGB V (NUB) – betroffenen Verbandmittel-Herstellern ein Beratungsrecht zur Methodik der für die Nutzenbewertung erforderlichen Studien.

Zur Frage der Evidenzkriterien hatte der BVMed kürzlich im Umfeld des Bremer Wundkongresses eine Umfrage durchgeführt, an der sich über 250 Wundfachkräfte beteiligten. Sie zeigte auf, dass es bei den Behandlungen von 92 Prozent der Teilnehmenden zunächst um die Reduktion klinischer Infektionszeichen geht. 79 Prozent nennen die Reduktion von Wundexsudat, 76 Prozent Reduktion von Schmerzen, 70 Prozent die Verbesserung der gesundheitsbezogenen Lebensqualität der Betroffenen. Die Reduktion der Wundfläche steht bei 58 Prozent im Fokus, die Reduktion der Keimlast in der Wunde bei 55 Prozent. Nur 22 Prozent der Befragten nennen auch den kompletten Wundverschluss als Evidenzkriterium. „Wundauflagen mit antibakterieller Wirkung sind für eine phasengerechte Wundversorgung unerlässlich und müssen auch künftig für die Versorgung chronischer Wunden zur Verfügung stehen“, so BVMed-Wundexpertin Juliane Pohl.

Betroffen von der neuen Regelung ist eine Vielzahl von Produkten wie etwa silber- oder PHMB-haltige Wundauflagen, die bislang erstattungsfähig waren. Nach Einschätzung des BVMed sind rund 400 Produkte betroffen.

On the side-lines of the three-day fair, Techtextil India’s 2023 edition scheduled from 12th –14th September, will be hosting SITRA’s Expo on Medical Textiles called MEDITEX^TM2023 - an exclusive pavilion that focuses on medical textiles with live demonstrations and high-growth application areas offering a global platform for business opportunities.

Medical textiles are fabrics that are used in the healthcare industry for a variety of purposes ranging from maintenance of hygiene, prevention/control of infection to saving the life of critically ill patients. In recent years, the demand for medical textiles has been growing in India due to rise in geriatric population, accidents and life style diseases. Besides, various initiatives of Governments, increased awareness about hygiene, medical tourism and advancements in textile technology are driving the growth of medical textile industry in India. According to a report published by Ministry of Textiles on the Indian Technical Textiles market, the market potential of medical textiles market at 5% is valued approximately at USD 1.125 billion in the year 2021-22.
 
SITRA is a Textile Research Association, sponsored by the industry and supported by the Ministry of Textiles (MoT), with the contribution to the textile industry for more than 65 years. Its Centre of Excellence for Medical Textiles, established by MoT in 2008, has been organising MEDITEX - an International Medical Textile Expo cum Conference in 2014 and 2018 respectively. This exclusive fair for medical textiles has been offering a global platform for business opportunities in the varied application of medical textiles which has witnessed a good participation from the industry. For 2023, the expo will be held as a part of Messe Frankfurt India’s Techtextil India 2023.

Target topics based seminars, supported by Ministry of Textiles, Government of India would also be held concurrently along with the exhibition wherein the speakers would be discussing about current and evolving technologies in medical textiles. Stakeholders and visitors to the conference as well as the exhibition would get to witness and benefit from world class, state-of-the-art medical textiles products/machineries and technologies.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

How does a future-proof, circular and sustainable plastics economy look like? The answer is a balance ranging from plastics reduction to a sustainable use of recyclable plastics. After all, the increasing demand for plastics in high-value applications such as food packaging, car parts or synthetic textiles requires a holistic change. With four strategic approaches, researchers from the German institute Fraunhofer UMSICHT and the Dutch institute TNO now provide insights into how this future scenario could look like in their recently published white paper "From #plasticfree to future-proof plastics". Both organizations also start a hands-on platform for plastics in a circular economy: European Circular Plastics Platform – CPP aimed at removing existing barriers and sharing of promising solutions.

Versatile and inexpensive materials with low weight and very good barrier properties: That's what plastics are. In addition to their practical benefits, however, the materials are also associated with a significant share of mankind's greenhouse gas emissions. The production and use of plastics cause environmental pollution and microplastics, deplete fossil resources and lead to import dependencies. At the same time, alternatives - such as glass packaging - could cause even more environmental burden or have poorer product properties.

Researchers from TNO and Fraunhofer UMSICHT have elaborated a white paper that provides a basis for the transformation of plastics production and use. They consider the integration of the perspectives of all stakeholders and their values and the potential of current and future technologies. In addition, the functional properties of the target product, the comparison with alternative products without plastics, and their impact in a variety of environmental, social and economic categories over the entire life cycle are crucial. In this way, a systematic assessment and ultimately a systematic decision as to where we can use, reject or replace plastics can be realized.

Strategies for the Circular Economy
As a result, the researchers describe four strategic approaches for transforming today's largely linear plastics economy into a fully circular future: Narrowing the Loop, Operating the Loop, Slowing the Loop, and Closing the Loop. By Narrowing the Loop, the researchers recommend, as a first step, to reduce the amount of materials mobilized in a circular economy. Operating the Loop refers to using renewable energy, minimizing material losses, and sourcing raw materials sustainably. For Slowing the Loop, measures are needed to extend the useful lifetime of materials and products. Finally, for Closing the Loop, plastics must be collected, sorted and recycled to high standards.

Individual strategies fall under each of the four approaches. While the ones under Operating the Loop (O strategies) should be applied in parallel and as completely as possible. According to the researchers, the decision for the strategies in the other fields (R strategies) requires a complex process: “Usually, more than one R-strategy can be considered for a given product or service. These must be carefully compared in terms of their feasibility and impact in the context of the status quo and expected changes”, explains Jürgen Bertling from Fraunhofer UMSICHT. The project partners have therefore developed a guiding principle for prioritization based on the idea of the waste hierarchy.

A holistic change, as we envision it, can only succeed if science, industry, politics and citizens work together across sectors. “This implies several, partly quite drastic changes at 4 levels: legislation and policy, circular chain collaboration, design and development, and education and information. For instance, innovations in design and development include redesign of polymers to more oxygen rich ones based on biomass and CO2 utilisation. Current recycling technologies have to be improved for high quantity and quality recycling,” explains Jan Harm Urbanus from TNO.

Hands-on platform for cross-sector collaboration
“Therefore, in a next step, TNO and Fraunhofer UMSICHT are building a hands-on platform for plastics in a circular economy: European Circular Plastics Platform – CPP," explains Esther van den Beuken, Principal Consultant from TNO. It will give companies, associations and non-governmental organizations the opportunity to work together on existing barriers and promising solutions for a Circular Plastics Economy. The platform will also offer its members regular hands-on workshops on plastics topics, roundtable discussions on current issues, and participation in multi-client studies on pressing technical challenges. Regular meetings will be held in the cross-border region of Germany and the Netherlands as well as online. The goal is to bring change to the public and industry.

Lenzing Group, a global producer of wood-based specialty fibers, is celebrating the 40th anniversary of its biorefinery and co-product brand LENZING™ Acetic Acid Biobased. The brand was first introduced on May 4, 1983, and has since become one of the leading and most trusted biobased acetic acid providers.

Over the past 40 years, LENZING™ Acetic Acid Biobased, which has a reduced carbon footprint that is 85% lower than that of fossil-based acetic acid, has continued to gain trust and support from customers. Specialty chemical company Evonik, and food production company Speyer & Grund Group, have been incorporating LENZING™ Acetic Acid Biobased in the production of their products since 1983. LENZING™ Acetic Acid Biobased has also been in high demand from the hygiene industry during the COVID-19 pandemic as an all-purpose cleaning agent in conventional and green products.

Pioneering a carbon neutral future in the biorefinery segment with a new offering
To mark the important occasion, Lenzing will introduce its first carbon neutral LENZING™ Acetic Acid Biobased to meet the growing sustainability needs of industries which predominately rely on fossil-based materials. Similar to the standard LENZING™ Acetic Acid Biobased, the carbon neutral LENZING™ Acetic Acid Biobased is produced using sustainably sourced beech wood as a universal replacement for non-renewable raw materials such as crude oil. By calculating, reducing and offsetting emissions during production processes, this expansion will create a more sustainable supply chain with highly functional products across various industries. From now on, Lenzing customers across the food, pharmaceutical, cosmetics, chemical and textile industries will be able to choose between carbon neutral and reduced carbon footprint acetic acid products.

Advancing circularity and carbon neutrality through efficient use of valuable resources
Lenzing’s biorefinery concept ensures that 100% of wood components are used to produce pulp for Lenzing’s botanic fibers, biorefinery products, as well as bioenergy, which is used to power Lenzing’s facilities. This makes Lenzing’s biorefinery sites almost fully energy self-sufficient to remain as carbon neutral as possible. To ensure a low carbon footprint, rail transportation is the preferred means for transporting LENZING™ biorefinery products, with trucks being leveraged in regions where rail transportation is not available.

Together with ClimatePartner, a recognized global leader in the design, development, and delivery of corporate climate action programs, Lenzing strives to reduce carbon emissions to net-zero through a mix of higher production efficiencies, use of renewable energy sources, low-carbon materials, and the dedicated support of an external nature-based carbon removal project. For instance, to offset remaining carbon emissions that cannot be reduced, Lenzing works with ClimatePartner to support and finance the switch to biomass as an energy source at a ceramic factory in Kitambar in northeastern Brazil. Using natural waste materials, like coconut shells, as renewable biomass for its energy production, the factory is able to produce roof tiles in a more climate-friendly way while saving on carbon emissions. Besides contributing to the fuel switch, the project also helps to reduce the deforestation rate in Brazil and avoid methane emissions that could result from the uncontrolled rotting of biomass.

Der Bundesverband Medizintechnologie (BVMed) fordert in einem 5-Punkte-Plan Maßnahmen für die im Koalitionsvertrag vorgesehene Stärkung des Medizintechnik-Standorts Deutschlands. Zu den Forderungen des deutschen Medizintechnik-Verbandes gehören eine beauftragte Person der Bundesregierung für die industrielle Gesundheitswirtschaft, eine Stärkung der Resilienz und der Lieferketten, ein Belastungsmoratorium und Entbürokratisierungs-Offensive für die KMU-geprägte Branche, Fast-Track-Verfahren für Innovationen mit klaren Fristen sowie einfache Anerkennungsverfahren für benötigte Fachkräfte.

Der BVMed-Vorstandsvorsitzende Dr. Meinrad Lugan bezeichnete die Medizintechnik-Branche als „Aushängeschild für die deutsche Wirtschaft“: „Wir sind Innovationstreiber. Wir sind Jobmotor. Wir haben Hidden Champions und sind Exportweltmeister. Wir haben 93 Prozent Mittelstand. Für Deutschland steht viel auf dem Spiel. Denn: Der Medizintechnik-Standort Deutschland ist stark gefährdet.“ Das liege neben den massiv gestiegenen Kosten für Energie, Rohstoffe und Logistik sowie Inflation und steigende Löhne vor allem an „hausgemachten Problemen“: Sehr kompliziertes regulatorisches System für Medizinprodukte, überbordende Bürokratisierung und Regulierungswut sowie schleppende Digitalisierung im Gesundheitssystem und mangelnde Datennutzung. „Wir senden damit keine Signale für einen innovationsfreundlichen Standort aus“, so Lugan. Er fordert: „Um Top-Talente im Land zu halten und Innovationen hier zu entwickeln, brauchen wir bessere Rahmenbedingungen!“.

Der 5-Punkte-Plan des BVMed sieht unter anderem vor:

1. Beauftragte Person der Bundesregierung für die industrielle Gesundheitswirtschaft
Für eine gut koordinierte MedTech-Branchenstrategie „aus einem Guss“, muss die ressortübergreifende Zusammenarbeit verbessert werden. Der BVMed fordert daher die Benennung einer beauftragten Person der Bundesregierung für die industrielle Gesundheitswirtschaft sowie die Stärkung der Abteilung Gesundheitswirtschaft im Bundeswirtschaftsministerium.

2. Resilienz und Lieferketten stärken
Der BVMed spricht sich für einen „systemischen und strategischen Ansatz“ aus, um die Resilienz des deutschen Gesundheitssystems und die Lieferketten zu stärken. Dazu gehören eine bessere Einbeziehung der MedTech-Branche in die Erarbeitung von Lösungen, die Unterstützung des Aufbaus von Produktionskapazitäten in Deutschland in Produktbereichen, in denen eine strategische Unabhängigkeit erreicht werden soll, sowie die Einrichtung einer digitalen Bestandsplattform versorgungskritischer Medizinprodukte, um Transparenz in Echtzeit zu erreichen.

3. Belastungsmoratorium und Entbürokratisierungs-Offensive
Der BVMed fordert eine Entbürokratisierungs-Offensive, die den deutschen Mittelstand im Blick hat, konsequent Überregulierungen abbaut sowie in Brüssel für standortfreundliche Regulierungen kämpft. Dazu gehört, dass die Verantwortung für Lieferketten auf die unmittelbaren Zulieferer beschränkt bleibt. Der BVMed fordert zudem einen einheitlichen ermäßigten Mehrwertsteuersatz auf Medizinprodukte sowie mehr Geschwindigkeit und bessere Förderung von klinischen Studien. Wichtig seien zudem adäquate Mechanismen, die die ambulante Hilfsmittelversorgung auch im derzeitig starren Vertragskonstrukt sicherstellt.

4. Fast-Track für Innovationen mit klaren Fristen
Der BVMed setzt sich für flexiblere und schnellere Bewertungsverfahren mit klaren Fristenregelungen beim Gemeinsamen Bundesausschuss (G-BA) und beim Bewertungsausschuss ein. Forschende Medizinprodukte-Unternehmen benötigen zudem einen besseren Datenzugang und ein Antragsrecht beim Forschungsdatenzentrum. Außerdem sollte sich Deutschland dafür einsetzen, dass die EU-Medizinprodukte-Verordnung (MDR) strategisch weiterentwickelt wird und „mehr Berechenbarkeit und Schnelligkeit“ beim Marktzugang von Medizinprodukten bietet. So spricht sich der BVMed unter anderem für Fast-Track-Verfahren für innovative Medizinprodukte aus, die den Stand der Technik erheblich verbessern oder einen bislang ungedeckten medizinischen Bedarf betreffen. Hier gebe es bereits etablierte Regelungen zu FDA-Programmen oder Arzneimittel-Verfahren.

5. Fachkräfte gewinnen
Um dringend benötigte internationale Fachkräfte für die Medizintechnik-Branche zu gewinnen, fordert der BVMed einfache Anerkennungsverfahren, Integrationsangebote und Internationalisierung der Verwaltungsverfahren. Außerdem sollten die Arbeitsbedingungen insbesondere in der Pflege verbessert werden, beispielsweise durch den geförderten Einsatz von digitalen Lösungen und pflegeunterstützenden Technologien.

The textile machinery orders index for the first quarter of 2023, as processed by the Economics Office of ACIMIT, the Association of Italian Textile Machinery Manufacturers, declined markedly compared to January-March 2022 (-35%). In absolute terms, the index stood at 84.8 points (basis: 2015=100).

This result is mainly due to a reduction in the orders intake recorded by manufacturers on foreign markets. Indeed, foreign orders dropped by 40%, whereas the domestic market showed a 14% increase. The absolute value of the index settled at 78.3 points abroad, while it measured in at 148.1 points in Italy. During this year’s first quarter, booked orders stood at 4.2 months of guaranteed production.

ACIMIT president Alessandro Zucchi stated that, “The order index for the first quarter confirm a trend of the past few quarters, where uncertainty still predominates in global markets, both in terms of a macroeconomic framework that is characterized by a penalizing inflationary trend and ongoing geopolitical tensions. This is a scenario that this does not facilitate investment plans for businesses.”

However, this uncertainty does not appear to affect the sector’s operators, who are nonetheless permeated by a sense of optimism, as is also testified by the positive data drawn from a comparison with orders from the previous quarter (October-December 2022), for which total orders had been slightly on the rise at +3%. Indeed, the president of ACIMIT confirms that, “Manufacturers in our sector don’t lack for work, having filled up on orders last year and are now busy fulfilling them. The forecasts for 2023 remain positive”. Zucchi concluded, “I expect this confirmation of a healthy manufacturing sector to come from ITMA Milan, the world’s premier trade show dedicated to textile and clothing technologies, slated to open on June 8th at the Rho Fiera exhibition spaces. The exhibit will feature over 400 Italian manufacturers, taking up approximately 30% of the entire exhibition space. This figure is in itself a result that confirms the leadership role of Italy’s textile machinery manufacturers”.

• Umsatzplus von 27 Prozent bis zum Jahr 2030 möglich

Gardinen, innenliegender Sicht- und Sonnenschutz bilden einen Markt, der in Deutschland jährlich um rund 2 Prozent zulegt. Diese seit mehr als 15 Jahren geltende „Regel“ wurde 2020 mit einem Umsatzplus in Höhe von 5,3 Prozent durchbrochen. Der Corona-Schub fürs Zuhause hat auch die Nachfrage nach Verschönerungen und/oder Verhüllungen der Fenster beflügelt. Und wie in den meisten Living-Branchen flachte die Kauflust mit dem Rückgang der Pandemie ab. Zwar deutet der leichte Umsatzanstieg in 2022 die Normalisierung des Konsums an, doch das Mengenwachstum zog nicht im gleichen Maße an, so die Marktforscher von Marketmedia24, Köln, im aktuellen „Branchen-REPORT Gardinen, innenliegender Sicht- und Sonnenschutz 2023“. Gleichwohl gibt es positive Signale. So planen 41,9 Prozent der Konsument*innen in der DACH-Region noch in diesem Jahr neue Anschaffungen für ihre Fenster – und knapp 20 Prozent in 2024. Dies weisen die repräsentativen und zielgruppengenauen Forschungsergebnisse von 1.000 Personen aus, die Marketmedia24 exklusiv für die neue Studie befragt hat. Parallel geht das Best-Case-Szenario der Kölner Marktforscher davon aus, dass die Handelsumsätze mit Gardinen bzw. innenliegendem Sicht- und Sonnenschutz bis zum Jahr 2030 um 27 Prozent steigen werden.

Obwohl viele Deutsche auf ihr Budget achten müssen, bleiben die Produkte der Branche im Fokus der Menschen. So stellen Anbieter fest, dass aufgrund der gestiegenen Energiekosten gezielt nach Produktlösungen gesucht wird, die mit ihren isolierenden Eigenschaften beim Energiesparen helfen. Richtig eingesetzt können Hausbewohner auf lange Sicht bares Geld sparen und gleichzeitig zum Klimaschutz beitragen, unterstreicht der Verband innenliegender Sicht- und Sonnenschutz (ViS), Wuppertal, und verweist gleichzeitig auf das Zukunftspotenzial von „smarten Lösungen“. Diese tragen zur Verringerung des Energieverbrauchs im Sinne von Nachhaltigkeit und zur Gebäudesicherheit bei, gleichzeitig liegen in der Digitalisierung echte Wettbewerbschancen für die Fachbetriebe der Branche. Insgesamt gibt das Thema Nachhaltigkeit den Takt für die Zukunft von Gardinen, innenliegendem Sicht- und Sonnenschutz vor.

Dass das Thema in Teilen der Bevölkerung bereits ankommt, unterstreichen die aktuellen Primärforschungen von Marketmedia24. Danach ist es für 22,4 Prozent der Deutschen wichtig, dass Gardinen, Rollos, Jalousien & Co. nachhaltig produziert werden oder zertifizierte Umweltsiegel tragen. Für die überwiegende Mehrheit aller Befragungsteilnehmer*innen in der DACH-Region zählen jedoch Qualität, leichte Anbringungsmöglichkeit sowie das Produktdesign zu den wichtigsten Kaufkriterien.

Unter den Vertriebswegen sind aus Sicht der Gardinen-, Sicht- und Sonnenschutz-Hersteller der stationäre Fachhandel und Fachmärkte unverzichtbar. Zwar hat dieses Handelsformat als langjähriger Marktführer seinen Spitzenplatz an den Wettbewerb im Möbelhandel abgeben müssen. Aber mit dem Jahr 2022 wächst der Marktanteil der Spezialisten wieder leicht (plus 0,4 Prozentpunkte). Und gemeinsam mit dem Online-Handel sowie den Bau- und Heimwerkermärkten werden hier aktuell rund Dreiviertel der Marktumsätze repräsentiert.

Für die längerfristige Zukunft (bis 2030) bewertet Marketmedia24 die Entwicklung der Fachhandelsstufe tendenziell zurückhaltend. Dennoch weist das Best-Case-Szenario in der Studie aus, dass dieser Vertriebsweg innerhalb der nächsten sieben Jahre zulegen wird. Das Wachstum der Onliner und Versender wird mit plus 50 Prozent am stärksten ausfallen. Nicht ganz so rosig, aber auf jeden Fall positiv, können unter den gleichen Rahmenbedingungen auch Discounter, Bau- und Heimwerkermärkte und mit vergleichsweise leichterem Umsatzplus der Möbelhandel in die Zukunft schauen.

Wer aktuell und in Zukunft den Verbraucher*innen auf der Spur bleiben will, dem empfiehlt Marketmedia24 die beliebtesten Kommunikations- bzw. Informationsquellen zu studieren. So halten fast 70 Prozent der DACH-Bewohner*innen Suchmaschinen wie Google und Bing für „sehr wichtig“ bzw. „wichtig“, während Social-Media-Kanäle aktuell von 40,8 Prozent Zustimmung erfahren. Überraschenderweise sind für 56,5 Prozent der Youngster (bis 24 Jahre) Werbeprospekte wichtige Info-Tools, und noch einmal fast 50 Prozent dieser Zielgruppe sind an interaktivem Live Shopping zum Beispiel bei TikTok oder Instagram interessiert. Als noch wichtiger werden jedoch die Erfahrungen bzw. Empfehlungen von Freunden, Familie, Kolleg*innen und Kommiliton*innen bewertet.