From the Sector

• Renewably Sourced Materials to Help Replace Petrochemicals in Apparel for a Healthier Planet

lululemon athletica inc. (NASDAQ:LULU) announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products. This represents lululemon’s first-ever equity investment in a sustainable materials company and Genomatica’s largest partnership within the retail industry. Together, the two companies will create a lower-impact, plant-based nylon to replace conventional nylon, which is the largest volume of synthetic material currently used to make lululemon products.

Genomatica uses biotechnology and fermentation to convert plant-based ingredients into widely used chemical building blocks, like those used to make nylon. These building blocks are converted to pellets and yarns, and the companies will be working closely with lululemon’s fabric supply chain to incorporate this material into future products. Through this collaboration, the companies seek to create positive change within the $22B global nylon market by building more sustainable supply chains.  

• A new capsule collection colored only using plants and natural elements, signed together by Tonello and WRÅD

A capsule collection of exclusive garments was born, happy, totally natural, healthy and sustainable, free of chemicals hazardous for the environment or humans, hypoallergenic and gentle on the skin, the result of a responsible process, 100% GOTS certified organic cotton.

A collection made possible by the talents of WRÅD and Wake, the innovative organic dyeing system developed by Tonello: healthy for people and for the environment, because it uses only plants and vegetable waste, such as flowers, berries, peels and roots, which are left to dry and then infused, without using harmful chemical additives. It is easy to use, almost like preparing an herbal tea: it is, in fact, a radical paradigm shift.

The naturalness of the pigments used and the desire to create a support that would highlight the real color of emotions: these were the points that unite WRÅD and Tonello, realities that are also physically close, united by the authenticity of their evolutionary promises of change and transformation.

The colors on the garments are alive. Sensitive to light, over time they tend to fade to a lower tone, becoming increasingly sober and authentic, like those who choose to wear these manifesto-garments, which invite, quietly, and with grace and subtlety, a gentle revolution: in the name of respect for the environment and the equilibrium between people and nature.

Freudenberg Performance Materials (Freudenberg) offers a range of efficient interlinings, tapes and thermal insulation materials for workwear and protective clothing. The materials not only withstand diverse kinds of strain they are exposed to in everyday work and washing procedures but also offer great comfort.

Innovative materials and manufacturing technology
The nonwoven and woven interlinings and tapes stand out due to a number of features, such as increased stability, elasticity, abrasion resistance and wind-blocking properties. Thanks to the sophisticated adhesive technology used by the manufacturer of technical textiles, some products are especially resistant and durable.

Highly flexible and resilient interlinings as well as Freudenberg comfortemp® thermal insulation materials are used for protective clothing, and they do not only protect the wearer from danger but also ensure the wearer’s comfort in any kind of weather. Furthermore, hem and edge stabilisation tapes ensure optimal fit and reflective tapes provide additional safety.  

Active contribution to sustainability
Many products of the Freudenberg Workwear Range consist of a high percentage of recycled polyester coming from post-consumer PET bottles.

• ecorepel® Dry Cleaning Resistant – ecological water repellency that is PFC-free and dry cleaning resistant

In recent years, the textile industry has developed significantly in terms of environmentally-friendly water repellency. Many manufacturers have already successfully replaced textile finishes containing fluorocarbons with fluorocarbon-free (PFC-free) finishes.

Nevertheless, many textiles equipped with alternative finishes are reaching their limits in performance. Especially when it comes to materials that are subject to heavy wear or require a special type of care.

The PFC-free, water-repellent ecorepel® technology launched by schoeller® in 2012 has now been further developed to allow for successful application on textiles and apparel that are “dry clean only.”
ecorepel® DCR achieves impressive water-repellency results, even after several home launderings and professional dry cleaning cycles. The resistance to professional dry cleaning refers to the F-cleaning symbol, which stands for a recommended cleaning process for sensitive fabrics using hydrocarbon solvents. In addition, tests show that materials finished with ecorepel® DCR are highly resistant to abrasion and scuffing.

ecorepel® DCR technology is now available for licensing and can be used in a variety of applications, such as outdoor, sport and fashion apparel, as well as upholstery fabrics.

The 48^th INNATEX is opening its doors at the Messecenter Rhein-Main in Hofheim-Wallau from 31 July to 2 August 2021. More than 200 labels are poised to appear at the international trade fair for sustainable textiles. Following a long string of industry gatherings being cancelled due to COVID-19, the summer trade fair is a first opportunity for the sector to get together. All visitors are required to register digitally  in advance of the fair.

The pandemic has presented an opportunity to launch new projects. They include a special zone created in collaboration with GIZ GmbH, the German society for international development, which will shine a light on African designers. 13 labels from Ethiopia, Kenya, Rwanda, South Africa, Tanzania, and Uganda will present their ideas for sustainable textiles and fashion products.

The starting point for the special area is a virtual trade fair, commissioned by the Federal Ministry for Economic Cooperation and Development. GIZ GmbH has realised the joint project in cooperation with several partners; its physical extension can be visited at INNATEX.

Exhibitors include well-known pioneers and young newcomers
The IVN (International Association of Natural Textile Industry), which sponsors INNATEX, is staging its own pop-up showroom. In doing so, the association is creating its own curated space, showcasing the diversity and special features of its members. The future objective is to expand this space with the organiser to create a growing Concept Area that introduces visitors to different ways of presenting green fashion.

Besides the IVN, the Global Organic Textile Standard, the Green Button and Fairtrade are among the other standardisation bodies represented at the fair. In addition, a special exhibition entitled “Fashion in the Hood” (Fashion im Kiez) and delivered by the young interest group “Frankfurt Fashion Movement”, helps visitors join the dots in the fashion industry. Among the labels exhibiting at the fair for the first time are Active Wear by Klitmøller Collective from Denmark, Organic Fashion by Bibico from the UK and Italian sneaker brand ACBC.

Avery Dennison, a global leader in innovation, materials science, branding and manufacturing, and Shenzhou International Holdings Ltd., one of the world’s largest vertically-integrated knitwear manufacturers, hosted a grand opening event for the launch of ADX Lab Ningbo, an experience hub co-created by the two innovators, located in Ningbo, China.

Themed “Newness is the Name of Your Game,” the opening event brought together leading global apparel and footwear brands. Offering a bespoke lab experience, an insightful seminar, and a plant tour, Avery Dennison shared the cutting-edge fashion trends for seasons ahead and launched new design concepts and solutions. Industry stakeholders saw how ADX Lab Ningbo empowers global apparel and footwear brands with Avery Dennison’s end-to-end solutions, bringing their innovative ideas to life, telling their brands’ story, and helping them create cutting-edge, diverse products.

ADX, which stands for “Avery Dennison Experience,” offers a future-focused platform for apparel industry stakeholders to see innovative technology, materials and solutions, and explore how these breakthrough technologies can be put into development. At ADX Labs, Avery Dennison engages apparel and footwear brands around the globe, co-creating the next breakthrough solutions. ADX Labs will launch new collections and solutions biannually across digital production techniques, external embellishments, packaging, automation and more. The newly-launched ADX Lab Ningbo is Avery Dennison’s fourth ADX Lab across the globe, joining the innovation and experience hubs in Norway, Italy, and Panyu, China. Avery Dennison will expand its hub in the USA in January next year.

During the ADX Lab Ningbo launch event, Avery Dennison’s revealed its newest portfolio for external embellishments. The collection was inspired by seasonal trends and featured sustainable production techniques, materials and designs. From larger graphics to small details, different materials and technology were juxtaposed and brought to life in novel ways. The results are over 90 bespoke graphic technique combinations – covering heat transfer labels, woven, embroideries and more, spanning performance, lifestyle and team sports.

“Avery Dennison joined forces with Shenzhou International to introduce a broader vision for innovation to our global customers to help apparel and footwear brands stay ahead of industry trends and, ultimately, achieve their business goals,” said Michael Barton, vice president and general manager, global commercial, apparel solutions, Avery Dennison. “We believe that inspiration and innovation should never be limited by geographic location. Therefore, virtual experiences will be available at the ADX Lab Ningbo starting July 30. Our customers can be inspired by this immersive experience from the comfort of their own homes.”

“The partnership between Avery Dennison and Shenzhou International can be traced back to 2005. Over the past 16 years, the innovation driven by this important partnership has allowed both corporations to expand the scope of services in our businesses. By incorporating innovation throughout the process to product offerings, our customers are empowered to scale their businesses in more creative, diverse and personalized ways,” said Ally Feng, vice president and general manager, Greater China, Avery Dennison RBIS. “The launch of the ADX Lab Ningbo is another momentous step forward in our joint pursuit to drive innovation for the industry. Moving forward, we will continue to work together closely to serve the needs of apparel and footwear brands around the world, accelerating innovation and shaping the future of the industry at large.”

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.

Iluna Group comes back to Milano Unica with a great and important goal: to relaunch the qualities and dimensions of sustainability by going beyond the ingredient.

Iluna’s new path, which was born in a moment when the market seems to speak about “fragility”, begins with the investment in the renewal of machines, which allow it to fly ever higher in terms of high-tech developments, quality, definition, effects of yarns and patterns. The journey into the new dimension of responsible quality continues with ad hoc developments in the field of GRS (Global Recycled Standard) certified recycled yarns, aimed at unprecedented effects both in look, in performance and in the hands of fabrics. Including cord yarn, shiny threads and an expansion of the range of GRS yarns, previously available only opaque. The cord yarn is a precious yarn with a ROICA™ EF premium stretch yarn core, GRS certified and developed with 50% of pre-consumer waste materials content - double, covered with an equally recycled shiny thread; the bright and translucent is instead to add brilliant effects so far not possible with a GRS yarn.

The printing processes are also born from this constant search for innovation towards new materials and new techniques, becoming more and more sustainable: Global Recycle Standard (GRS)-certified sublimation printing and register printing carrying Global Organic Textile Standard (GOTS) certification. This one overlap exactly on the design and color the details, reaching where the dye cannot reach.

Diversification has become essential in today’s competitive market and the fragility of the moments experienced in 2020 was the stimulus to return to being here again, to return to action. Flexibility is the watchword today, along with research. And Iluna has managed to go further: starting from the ingredients at the base of the materials, last year launched a collection with natural dyes made with GOTS certified plant-based dyes, up to proposing magnificent prints with extraordinary effects for this edition of the Milanese fair.

The three dimensions of sustainability, design and innovation are thus finally linked thanks to valuable partnerships with expert and excellent reference companies that have allowed these new developments and these unique results thanks to advanced technologies designed specifically for Iluna, which is today the only company to offer ingredients, natural colors and prints, all three strictly certified.

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

With the organIQ BLEACH system the CHT Group was the first textile chemical supplier, who offered an ecological alternative to potassium permanganate as a bleaching treatment for Denim. Today, CHT's organIQ products reach beyond the limits of the standards and are state of the art in ecological jeans production worldwide.

In recent years, CHT has continued to research and further develop the organIQ system to find enhancements to the organIQ range that further optimise the system from an ecological point of view and at the same time provide even more variable and broader application possibilities.

organIQ EMS Jeans (Ecological Modular System for Jeans treatment) is based on several modules and every module corresponds to a treatment step. These steps can be mixed and matched in various ways and flexible orders to achieve a great deal of looks and effects.

The new EMS Jeans family supports most modern denim finishing processes. By using selected organIQ products together with water saving nebulization technologies, extremely low water consumptions can be achieved.

Due to this technology, all relevant treatments can be realized at room temperature which is a great energy saving opportunity. Moreover, the pollution of wastewater with toxic substances can be drastically reduced in comparison to common, previously applied denim treatments.