From the Sector

ITM International Textile Machinery Exhibition, which is planned to be held on June 22-26, 2021 postponed to June 14-18, 2022, considering the effects of the ongoing Covid-19 pandemic in the world. This postponement decision was taken as a result of intense discussions and evaluations with participants and sector representatives.

The ITM Organization Team made the following statements: “Our priority is to protect valuable exhibitors and visitors’ investments and all rights, not our commercial earnings. In this regard, we believe that all of our participants will find this compulsory postponement decision taken for the ITM Exhibition justified and will understand.”

ITM 2022, which will be held with partnership of Tüyap Tüm Fuarcılık INC. and Teknik Fuarcılık INC. in cooperation with TEMSAD, will organize at Istanbul Tuyap Fair and Congress Center on June 14-18, 2022.

• Next Jec World Will Take Place From March 8 To 10, 2022

The continued impact of the Covid-19 pandemic unfolding throughout 2021 has forced the JEC World team to reexamine the possibility of holding the next edition of JEC World this year. Thus, after thorough consultation of clients and partners, the JEC World team has decided to postpone the next edition of JEC World to March 8 to 10, 2022.

Amidst growing concern among our exhibitors and partners surrounding the critical situation of the Covid 19 restrictive measures and other limitations in place in many countries, the JEC World team has decided to work on a new timeline to hold the next edition of the event in the best conditions in 2022. Thus, JEC World exhibitors were asked to respond to a survey offering two new dates to determine which one would suit them the most. It appeared that 89% of respondents favored holding the next JEC World session from March 8 to 10, 2022.

“The coronavirus pandemic situation has taken the central stage, so in light of the current situation, it would not be possible for us to satisfy our customers’ requirements for such an international trade fair as JEC World in June. We truly regret having to make this difficult decision once again. However, we are all committed, starting today, to deliver the best JEC World experience to our clients in 2022.” says Eric Pierrejean, CEO of JEC Group. “While waiting for welcoming the international composites community back to Paris in March 2022, JEC Group team is preparing various online Rendez-Vous in June enabling the entire composites community to discover trends and innovations, and to connect″, he added.

The leading composites event will take place from March 8 to 10, 2022, at Paris Nord Villepinte (same venue) and online for a new augmented experience.

As the leading trade show of the composites industry, JEC World will bring together the whole composites materials value chain and professionals from application sectors, experts from the scientific and academic world, associations, and media from more than 112 countries, introducing in 2022 its audience its new digital platform, JEC World Augmented.

“JEC World 2022 and the augmented platform  will bring the international composites community and specialists together to resume business, network, hold business meetings. They will also have the chance to participate in conferences, workshops, and discover the latest composites innovations,” says Adeline Larroque, Show director and EMEA events.

From 25 – 27 August, 2021, Intertextile Shanghai Home Textiles – Autumn Edition will join forces with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC to showcase the latest products and services within the entire textile sector. Collectively, the fairs are set to offer valuable synergistic effects for the home décor, apparel, yarn and fibre industries.

Despite the disruption caused by the pandemic, the Autumn Edition of Intertextile Shanghai Home Textiles 2020 was able to go ahead as scheduled to support the industry’s recovery. The three-day show welcomed a total of 26,673 trade buyers from 43 countries & regions, as well as 643 exhibitors from 11 countries & regions. What’s more, the show’s virtual events drew 558,179 attendees from across the world.

“We are delighted that Intertextile 2020 was able to run as planned and received positive feedback from participants. It is a confirmation of our leading position in the Asian industry, and our unwavering commitment to providing the best trade platform for our exhibitors and visitors that reflects market demands,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “As we continue to navigate through these challenging times, we look forward to developing more creative and flexible solutions to adapt to the ever-changing business environment. The 2021 edition will continue with the hybrid format that combines both physical and virtual events, in order to facilitate contacts between suppliers and buyers worldwide, and open up new opportunities in the post-pandemic era.”
 
“Additionally, we decided to hold Intertextile Shanghai Home Textiles concurrently with Intertextile Shanghai Apparel Fabrics and Yarn Expo next year. Holding these three events at the same time and place will generate exciting synergistic effects, as well as provide a comprehensive sourcing platform for participants. And, of course, the show will present a series of high-quality fringe events for fairgoers to gain the latest market trends and insights,” Ms Wen added.

Discover a new season of inspiration at Intertextile
At the upcoming fair, exhibitors will fill four halls at the National Exhibition and Convention Center (Shanghai), occupying an area of 100,000 sqm. To offer a more efficient and convenient sourcing experience for buyers, the fair will once again feature an array of product zones and country & region pavilions including:

• Country & region pavilions: presented by Belgium, India, Pakistan, Taiwan and Turkey.
• Carpet zone: featuring renowned domestic and international providers of carpets and floor coverings.
• Editor zone: offering high-quality upholstery fabrics from prominent European manufacturers.
• Finished product zone: international suppliers will showcase their latest finished goods for a variety of applications.
• Textile design zone: leading design studios will exhibit their creative ideas and products for all areas of the interior markets.
• Textile technology zone: presenting cutting-edge textile technologies which can achieve flexibility, efficiency and sustainability.
• Contract business: leading suppliers will offer a vast portfolio of functional fabrics catering to different interior settings such as hotels, restaurants and public spaces.

Video Material Stories focus on the highlight products of the PERFORMANCE FORUM which were rewarded with a 100% Jury Like and include detailed explanations by the exhibitors. You can watch the videos here, check out the details, ask any question to the exhibitors and request samples!

• Lightweight, Downproof & Insulation Trends of the Season

The selected insulations are all produced ecologically responsibly, at the same time they are lightweight, breathable and insulate well. The lightweight and downproof fabrics of winter 22/23 are ultra-light, breathable and heat-insulating. It is astonishing that lightweights can now be processed from Econyl and other recycled fibres without losing any of their lightness. Almost all fibres – from nylon, Econyl, polyamide to polyester – are over 90 per cent recycled, and often dyed with vegetable variants or dyed in a dope dyed process.

• Softshells & Outer Midlayers of the Season

Warming, windproof and water-repellent jackets worn outdoors as an outer layer during sports or leisure activities typify the Softshell/Outer Midlayer category. Polyamide and polyester fibres remain dominant in winter 22/23. But anyone on the lookout for natural fibres will find various blends of organic cotton, Tencel or wool.

• Midlayers of the Season

Midlayers are primarily intended to provide warmth when layering garments. The focus is on newer constructions to generate heat, yet at the same time, manufacturers are attempting to reduce or completely avoid the use of micro-plastics in the development process.

First edition of JEC Summit Sports & Health – Connect, an online event platform devoted to medical and sports equipment manufacturers using composites, ended last week going above and beyond its set goals. JEC Summit Sports & Health – Connect brought together professionals from the whole composites value chain and allows decision-makers to evolve and inspire through a subsequent event program. This summit was the first in a long line of events devoted to composites in the Sports and Health industry that are to come within the next two years.

The three-day event was conceived as a forum to gather composites professionals, affiliates, and high-profile speakers to share their expertise in composites materials involved in creating state-of-the-art medical devices and sports equipment.

“Following the enforced postponement of many trade shows, we took the step of becoming the first organizer to stage an online event dedicated to composites in the sports and health industry. We put together a high-level conference agenda and speaker roster, and devised some great ideas for virtual networking, said Christian Strassburger, Event Director at JEC Group. “I could not be prouder of what we achieved with many delegates from Europe and Americas tuning in, including representatives from more than 36 countries. I would also like to take this opportunity to thank all our sponsors and partners. Their trust, support, and input were a crucial part of both the quality and success of the summit.”

The event attracted an audience of more than 1,100 professionals from the composites industry, from 36 countries, and helped organize 216 pre-arranged one to one meetings between buyers and sellers via our dedicated online meeting rooms, this without mentioning informal networking between participants. It reached these numbers, as participants logged on in considerable numbers to learn from the insights and ideas of the unparalleled line-up of high-level speakers who took part in the summit’s twenty-track conference.

The agenda for the JEC Summit Sports & Health – Connect featured tracks on current trends and Innovations in sports & health composite applications, with keynotes delivered by Dominic LeBlanc Senior Concept Engineer, at Callaway Golf, Christophe Lecomte, Director of Biomechanical Solutions R&D, at Össur, Fleur Jong, Professional Sprinter, and Co-founder of the Para Athletics Foundation and Damiano Salvatori, Materials Research Engineer, at the Straumann Group.

The panel of high-profile experts from Europe and America offered perspectives and inspiration for the next generation of medical and sports devices made of composites materials. The line-up included Bjorn Ivar Austrem, Technical Director, at Madshus, Laurine Calistri, Research Engineer, at Proteor, Anatole Gilliot, CEO of Suprem, Julien Duplay, Composites Methods Engineer, at Decathlon, Eric Jackson, President of Apex Watercraft, Stéphan Vérin, General Secretary, at EuraMaterials, Maximilian Segl, Principal Expert Composites, and Johannes Wölper, Development Engineer, both from Ottobock, and Matthew Dickinson, Senior Lecturer in Engineering, at University of Central Lancashire. Christos Karatzias, at Mitsui Chemicals Europe and Anthony Bert, at Helicoid Industries.

And one cannot omit the international startups that pitched all through the three-day event: ProsFit (Bulgaria), Alchemy (Greece), moi composites (Italy), Mercuris (Germany), Arevo/Superstrata (USA), Checkerspot/WNDR Alpine (USA), Ambrocio (Finland) Nairoby (Argentina). All gave inspiring and promising perspectives in the sector and what to look for in the near future.

The Spring Edition of Intertextile Shanghai Home Textiles will return to the National Exhibition and Convention Center (Shanghai) from 10 – 12 March 2021, together with four other textile events including Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value. The fairs will offer an all-round business platform and a host of exciting synergy effects for the sector.

High-quality finished products to be offered
In March 2021, the Spring Edition will showcase a selection of home textile products including bedding & towelling, rugs, table & kitchen linen, home textile technologies, textile design and many more. Additionally, the fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value, offering a comprehensive sourcing platform for the sector.

Lenzing views Intertextile as an ideal platform to present their sustainable home products
The Lenzing Group, a leading producer of man-made cellulose fibres, is amongst the major industry players who have already confirmed their participation in the upcoming fair. Ms Lesley Wu, Home Textile Business Development at Lenzing Fibers (Shanghai), talked about new market trends in the post-pandemic era and the reasons they decided to join the Spring Edition of Intertextile Shanghai Home Textiles:

“Even though the home textile industry has, to some extent, been negatively impacted by the COVID-19 outbreak, there are both opportunities and challenges for the sector. Without a doubt, environmental protection and sustainable development are the hottest topics in today’s society. Consumers are paying more attention to healthy lifestyles and looking to make a shift to green consumption as a result of the pandemic. More and more consumers are opting for functional and sustainable raw materials. Environmentally sustainable fibres are therefore gaining popularity.”

“Right now, we expect the home textile industry will continue its steady recovery. Home textile companies may look for opportunities in product and marketing innovations, such as developing functional and sustainable home textile products and exploring various O2O business model options,” Ms Wu added.

Lastly, Ms Wu shared why they chose to participate in Intertextile: “We decided to exhibit at Intertextile Shanghai Home Textiles because it is an influential trade fair for the industry. As the Lenzing Group has been expanding in the home textile market, we want to use this platform to showcase the applications for TENCEL™ branded fibres in home textiles, and to further promote sustainability through our TENCEL™ Home cellulosic fibres.”

To find out more about this fair, please visit: www.intertextilehome.com

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

JEC SUMMIT SPORTS & HEALTH – CONNECT, the new online event platform devoted to medical and sports equipment composites manufacturers, unveils some of the programs available online December 8 to 10.

Starting on December 8, professionals from all the composites value chain across the globe will be able to meet online, network, and build long-lasting relationships thanks to the JEC Summit Sport & Health. The event goal is to allow decision-makers to learn about the current challenges and opportunities of the sports and medical fields, this thanks to the three-day program integrating industry sessions, workshops, startups, and business meetings.

Each day, industry decision-makers using composites will come together to discuss the latest developments in composites in sports and medical fields through a set of keynotes and industry sessions. Each session will be followed by panel discussions over a variety of business-angled topics. Workshops from individual sponsors with clients will give an extensive overview of the current technological trends in the sports and medical fields and offer an outlook on developing production lines in these fields. A selection of the most exciting startups in these fields will pitch their innovations and glance at the industry's future. Finally, pre-arranged online business meetings will be set up to network with industry buyers and decision-makers from the entire composites' value-chain.

Each day of the summit will be composed of five major moments as-is:

• A keynote speech led by one or two high profile experts
• An industry session: a discussion between two experts in medical or sporting devices fields
• A Startup pitches session during which each startup will introduce its product or innovation,
• Workshops,
• And Business meetings

Please see attached document for more information and dates.

• Online-Ausstellung vom 9. bis 16. November kostenfrei für Fashionbranche
• Jetzt zur 1. BTE Innovation Week anmelden!

Die Corona-Pandemie zwingt und motiviert den Fashionhandel, sich zur Stabilisierung der Umsätze und Senkung der Kosten noch intensiver mit digitalen Innovationen zu beschäftigen. Jedes Handelsunternehmen sollte hier auf einem möglichst aktuellen Informationsstand sein.
 
Doch wegen der aktuellen Kontaktbeschränkungen fehlt es leider an Gelegenheiten, innovative Produkte und neue Dienstleistungen einer größeren Anzahl von Einzelhändlern in physischer Form zu präsentieren. Der BTE verlagert daher in Kooperation mit den Verbänden des Schuh- und des Lederwareneinzelhandels BDSE und BLE das in der Modebranche etablierte BTE-Innovations-Forum ins Web: Vom 9. bis 16. November 2020 findet erstmalig die „BTE Innovation Week“ als rein virtuelle Ausstellung statt.
 
Der Besuch der BTE-Innovation Week ist überaus komfortabel. Ab 9. November, 10 Uhr, können die virtuellen Stände der Aussteller acht Tage lang rund um die Uhr (24/7) besucht werden. Darüber hinaus gibt es interaktive Sessions, in denen einige Aussteller zusätzlich live ihr Angebot vorstellen und erläutern. Hierfür ist jeweils eine gesonderte Anmeldung erforderlich, da die Teilnehmerzahl bei den Sessions auf 30 Personen begrenzt ist.
 
Ergänzt wird das Vortragsprogramm durch eine Keynote von Prof. Dr. Niklas Mahrdt vom Media Economics Institut (Köln) über Social Media im Fashionhandel sowie einen Vortrag der BBE Handelsberatung, wie man öffentliche Fördermittel für digitale Investitionen erhält. Beide Vorträge können durchgängig abgerufen werden.
 
Insgesamt präsentieren auf der BTE Innovation Week 17 Aussteller innovative Lösungen und Tools, die der Modebranche in der aktuellen Situation hochinteressante Möglichkeiten bieten, um Umsätze zu stabilisieren, Kundenbindung zu stärken oder Kosten zu senken. Die Neuheiten kommen u.a. aus folgenden Bereichen:
•    Kundenansprache über Apps und Social Media Kanäle
•    Effiziente Marktplatz- und Cloud-Nutzung
•    Content- und Daten-Management
•    Aufbau eines Webshops
•    Kundenbeziehungsmanagement/CRM
•    Preisoptimierung durch Einsatz künstlicher Intelligenz
•    Effiziente Personaleinsatzplanung
•    Digitale Showrooms und Ordermöglichkeiten
•    Zukunftsfähige Warenwirtschafts- und Kassensysteme
•    Elektronischer Datenaustausch und Online-Archivierung
•    Bequeme Vermittlung von Ratenkrediten
•    Ermittlung und Analyse von aktuellen Modetrends
 
Wichtig: Der Zugang zur BTE Innovation Week erfolgt für alle Textil-, Schuh-, Sport- und Lederwarenhändler, sämtliche Mitglieder des Einzelhandelsverbands sowie für Fashion-Hersteller über eine kostenfreie Anmeldung unter https://www.innovation-week.de/. Sonstige Teilnehmer bezahlen 149 EUR zzgl. MwSt.

The textile industry, one of the major industrial sectors worldwide, is going through a significant revolution, with changes taking place in various sections of textile processing. Biotechnology and biomimicry, for example, are continuously playing an important role in redefining the influence of the textile industry on society, and so is progress made in auxiliary chemistry, with advances investigated and then applied in almost every section of textile processing.  The outcome is amazingly promising.

Modern, real science is inextricably intertwined with environmental consciousness and they are definitely not mutually exclusive.

At RUDOLF GROUP modern, real science means pushing R&D so to constantly explore new technology and innovations that help transform the textile and fashion industries. We work to reduce the overall dependency on traditional and virgin resources.  Getting textile manufacturers as well as brand and retailers on board is key to achieve real change. By 2030 we aim for a significant fraction of our products to be either sourced through paths alternative to the traditional petrochemicals, or by upcycling waste and/or byproducts from other industries.

“This is the kind of genuine, tangible, environmental consciousness that truly defines us and that entails that RUDOLF GROUP has a responsibility for the needs of society as a whole.” Said Alberto De Conti, Head of Rudolf Fashion Division “We have a maniacal attention to the environmental impact of our operations and products. We have truly embedded in ourselves the notion that “sustainability” is a key issue and critical to the long-term survival of our company and of society at large. “

The combination of modern, real science and environmental consciousness leads to what RUDOLF GROUP call aspirational chemistry something unique and something that positions us as shining example and guiding light throughout the industry. That is, in fact, BETTER CHEMISTRY.

Two are the innovations rooted in aspirational chemistry that RUDOLF HUB1922 presents. The first one is our WASHLESS technology and the second one is a brand new launch: LASER SMOOTHER, which supports laser technology and helps creating much better denim looks.

WASHLESS

HUB1922 WASHLESS, which can be applied to both denim and non-denim, is the simultaneous application of
-    proprietary fluorine-free DWR (Durable Water Resistance) based on biomimicry to repel dirt
-    anti-microbial, anti-bacteria and anti-viral, non-migrating chemistry to stop body odour.
The combination of the 2 translates into garments that don’t require to be washed as much.

Life cycle assessment studies on clothes, detergents and washing machines show that home laundering is always the most energy‐demanding period during these products' life cycle, even higher than production or transportation phases.

“WASHLESS aims at changing consumer habits in clothing maintenance to a more environmentally friendly direction and represents a change that is the most feasible and efficient. Making washing machines obsolete is impossible, but even though the technologies in clothes cleaning have improved greatly, the washing frequency has not been reduced. We own more and more clothing and wash it more frequently. This increased amount of washing counteracts the technological improvements in home laundry. “ said De Conti.

It is only by understanding the climate change impact associated with home laundering that product innovations and consumer education can be explored. Studies consistently show that a carbon dioxide reduction of 105 MT and electricity savings of 142 thousand GWh can be obtained by reducing home laundering, on average, by 1/3. This is roughly equivalent to removing 12% of the 140 M passenger cars in the US, or taking 23 coal power plants off the grid. In addition, more than 60% of water consumed while laundering (2,000 billion liters) can be reduced through these strategies.

LASER SMOOTHER

Laser denim is the current dominant technology available to the denim industry to create locally abraded areas, vintage effects, whiskers, patterns, patches, and even intentional holes and tears in a garment. Laser technology uses less water, harmful chemicals (such as potassium permanganate) and energy to create a wide variety of denim looks.

However, laser is not always able to produce the desired look, on the desired fabric, in the desired time. Therefore, chemical companies have been developing laser boosters that can be pre-applied to the garments in order to intensify the effect of the laser to mimic heavier bleaching applications. Unfortunately, laser boosters can create blurred images where the definition is lower and the overall image less natural.

The brand new RUDOLF HUB1922 LASER SMOOTHER is an all-in-one formulation, very easy to pre-apply to garments before laser burning and that return a very natural image which is very similar to the highly desirable hand scraping. Laser smoother can be applied by traditional exhaust or through nebulization and it dries at normal temperature in normal tumble driers.  Advantages of LASER PRIMER are:

•    Remarkable enhancement of the fabric’s characteristics (heightening of material)
•    Overall effect much more natural and similar to manual scraping (craftsmanship dimension)
•    Reduced required laser power to achieve the wanted effect (conspicuous energy saving)
•    A faster laser burning process (significant time saving, depending on the final effect)
•    Any other chemical spray is not required (environmental friendliness)
•    Reduced cost compared to other solution (financial viability)