From the Sector

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its 15th annual World of Wipes® International Conference, July 12-15, with a presentation of the World of Wipes Innovation Award® to Kimberly-Clark Corporation and the highest attendance record in six years.

This year’s WOW conference welcomed 475 enthusiastic professionals from 14 countries to its in-person World of Wipes® (WOW) International Conference to advance their wipes business. Held in Atlanta, GA, the conference was notable as the first in-person conference in the nonwovens and engineered fabrics industry in 500 days due to the pandemic.

Industry professionals from 33 global companies delivered presentations and answered questions in sessions that included Wipes and the Growing Plastics Debate, Regulatory Requirements for Disinfecting and Sanitizing Wipes, Trends in the Wipes Markets and Among Consumers, Wet Wipe Preservative Innovations, Covid-19 Impacts on Wipes Consumption and Cleaning Habits, Sustainable Wipes Packaging and Dispensing, Nonwoven Substrates for More Sustainable Wipes, and Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities.

Highlights included the announcement of Kimberly-Clark Scott® 24-Hour Sanitizing Wipes as the winner of this year’s World of Wipes Innovation Award®. The annual award recognizes the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwovens wipes value chain.

Other highlights included the presentation of the 2021 INDA Lifetime Technical Achievement Award to John Poccia. The annual award is nominated by INDA’s Technical Advisory Board and presented to an individual whose technical achievements over a long-standing career have significantly contributed to the technical advancement, success, and growth of the nonwovens industry.

Other presentation highlights included:

• Recent Developments Under the EU Green Deal and Plastics Strategy – Pandemic Update – Gyongyi David, Attorney at Law, V V G B Advocaten-Avocats, Director- EHS Regulatory, Steptoe & Johnson LLP
• FDA & EPA Framework of Regulations: Dry Wipes Claims – Tony Herber, Principal Regulatory Consultant/Assistant Federal Team Manager, Scientific & Regulatory Consultants, Inc. (SRC. Inc.)
• Consumer Wipes Usage During Covid-19 and Future Use – Chris Dresselhuys, Business Director-North American Retail Wipes, Rockline Industries
• Sustainable Solutions for Wipes – Vishal Bansai, Vice President, Innovation, and Silke Brand-Kirsch, VP, Marketing and Business Development, Glatfelter Gernsbach GmbH
• Sustainability Impacts Across the Value Chain of Wipes Packaging – Vicky Chang, Marketing Manager, Consumer & Industrial Products, Amcor Flexibles
• Unveiling Wet Wipes Preservation: New Findings on Microbial Risks and Preservative Solution – Paul Salama, Ph.D., CTO& Head of Innovation, Sharon Laboratories

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018