From the Sector

Brodelec chose to broaden its scope of activity by investing in the Kornit Presto S.

Dominique Willems, CEO at Brodelec, comments: "We had already seen a strong trend for personalized items, whether in the furniture or fashion sector, but since the beginning of the pandemic we have seen a strong growth in requests for small-scale personalization. And that's exactly where Kornit offers us a solution with incredible durability and quality, perfectly suited to our needs."

He continues: "The Kornit Presto S has allowed us to bring our latest project to life: the creation of a website entirely dedicated to ordering custom masks. Thanks to an online editor and our 200 models, our customers can order their masks in quantities ranging from 1 to several thousand pieces if necessary. As the Kornit Presto is free of certain technical and chemical constraints and has adapted perfectly to Brodelec's workflow system; we are currently printing more than 10,000 masks per week and can respond to requests within extremely short deadlines while guaranteeing quality and sharpness of detail. The masks meet the recommendations of the AFNOR and are designed with a fabric that filters out particles in the air by over 90%! Therefore, the designed and printed fabric masks are designated as category 1 and meet the UNS1 standards. They are distributed after testing for 60 washes."

• The nonwoven and technical textiles industry has become the focus of the whole world during the pandemic process.
• Most countries carried out works for these sectors with their investments, production and innovations.

During the pandemic process, a new one is added every day to the works for the nonwoven and technical textiles sector, whose importance is increasing in line with the needs. Turkey has become a center of  technical textiles by showing that its accumulation in these field and power.

In the Turkish technical textiles sector, which has an export market of 107 billion dollars worldwide and continues to break its own export record every month, R&D and innovation investments continue without slowing down. Technical textile exports, which increased by 77 percent in last November compared to the same month of the previous year, increased by 55 percent in January - November period and reached 2.5 billion dollars. Thus, technical and smart textiles and production technologies both attracted more attention and gained more importance in line with the needs of the pandemic process.

HIGHTEX 2021 International Technical Textiles and Nonwoven Fair, which will be held at Tüyap Fair and Congress Center on 22-26 June 2021, will be the exhibition where the latest technologies and products for nonwoven, technical and smart textiles which have become more important during the pandemic period and have become the focus of the whole world. Especially the products and technologies produced for the pandemic will attract more attention at the exhibition. HIGHTEX 2021 Exhibition, which will gather its exhibitors and visitors under one roof, will also allow new collaborations. At the same time, the exhibition, where developing technologies and products are exhibited, will provide a great advantage in terms of the formation of new business ideas.
HIGHTEX 2021, the first and only exhibition in Turkey in its field are expected to sign a new record in terms of number of exhibitors and visitors. You can visit www.hightexfairs.com website for more information about HIGHTEX 2021, which is preparing to attract more attention and host people than ever before.

• Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

The range of sustainable products expands by adding to the GRS certified Green Label, the BIOLINE, made with raw materials such as the precious ROICA™ V550 premium stretch fiber which belongs to ROICA Eco-Smart ™ family produced by Asahi Kasei able to combine elasticity and comfort and other benefits in terms of circular economy related to the health of materials, as demonstrated by the Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute, and by the world's first biodegradable polyamide 6.6 yarn AMNI SOUL ECO®, fibers that degrade completely in the environment under anaerobic conditions.

The exceptional natural dyes proposed are made with vegetable dyes extracted from various plants, with a color chart that now has 14 shades, all with solidity within the OEKO TEX® Standard 100 and all GOTS certified. No chemical product is used for the dyes, including the softening finish, for which an equally natural product is used.

All the products of the Iluna Group collections can be made in a recycled or organic variant.

Iluna Group participates to Milano Unica and digitally at all sector fairs, a new way of communicating that together with the use of social media - accompanied by the launch last year of the official website and e-commerce with all the collections and the ilunamasks.com site dedicated to the sale of the exclusive Iluna masks - it can be transformed from a necessity to a great resource and an opportunity to enhance a 360° sustainable attitude. Iluna, even before the pandemic, has always considered the sustainable aspect a priority in its work and now, in the light of this new landscape, the many years of experience gained benefits the company by pushing it to place itself more and more as a precursor of sustainable innovation.

The constant commitment to responsible solutions makes Iluna Group the only lace manufacturer to use - since 2017 - transformed stretch in the entire range of its elastic laces. Iluna Group excellence is based 100% on responsible innovation, guaranteed by the most important certifications. The creation of smart lace, strictly Made in Italy, is also Global Recycled Standard (GRS) certified. Today Iluna is a reference point for international markets and boasts products with OEKO-TEX® Standard 100 certification.

• New product finder "Flexible Graphite" finds optimum solutions for the respective customer requirements
• Identification of the best SIGRAFLEX® graphite gasket material for a specific application

With the help of SGL Carbon’s new product finder "Flexible Graphite", users can quickly select exactly the sealing product that best suits their application requirements - from the range of SIGRAFLEX graphite gasket sheets available. The product finder is accessible free of charge on the company's website and guides the user to the optimum sealing material - online, easily and accurately.

The product finder "Flexible Graphite" can be found on the website at www.sigraflex.com/productfinder

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Fresh Relevance, the real-time personalisation platform for email, mobile and web, today announced its partnership with Contactlab, the leading engagement marketing platform for commerce-focused companies and fashion & luxury brands. The partnership provides retail brands with true omni-channel marketing by allowing to fully integrate insights from online and in-store customer behaviour.
Retailers now not only benefit from the rich insights regarding the online behaviour of a customer whilst on the website (what pages they looked at, the products they placed in the cart and the items purchased) and whilst engaging with marketing emails, but also when and how often they visited a store and the purchases they made whilst there. This is made possible by the close integration of the Fresh Relevance real-time personalisation platform and Contactlab’s engagement marketing cloud platform.

Eddy Swindell, co-founder and CRO at Fresh Relevance, states: “The ability to accurately join the dots of the customer journey as they move between offline and online has been the missing piece in the retail puzzle. Retailers using Fresh Relevance fully integrated with Contactlab can harness this valuable insight in real-time, to improve how they engage with every customer across all touch points.”
How Fresh Relevance and Contactlab deliver true omni-channel marketing:

• Personalise the web experience using both online and offline transactional data.
• Engage with in-store shoppers by sending them well-timed personalised emails that include the products they were interested in as well as relevant product recommendations.
• Drive customers in-store or online with personalised incentives and promotions based on the shopper’s behaviour.

Swindell adds: “True omni-channel marketing in this way not only improves overall sales. It enables you to better understand the journey your customers take, and in doing so engage them with personalised 1-2-1 communications and improve their experience of shopping with your brand.”

Stefano Lena, Chief Strategy Officer and VP Business Development at Contactlab comments: “This partnership is the coming together of two powerful real-time platforms that enable every retailer to have a clear and up-to-date view of how people are interacting and transacting with their brand online and in-store. The breadth of data capabilities makes it one of the most compelling propositions available on the market today.”

Fresh Relevance is sponsoring Contactlab's Conference”, which takes place in Milan, Italy, on June 19, where the company will exhibit its real-time personalisation platform and Eddy Swindell will present "Personalisation in an omni-channel world".

About Fresh Relevance
Fresh Relevance is the real-time personalization platform for email, mobile and web. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web. Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization. Organizations using Fresh Relevance include: Rip Curl, Homebase, M&M Direct, Harvey Nichols, Thorntons, Cottages.com and White Stuff.

The GINETEX website has been revamped to become the international reference platform on textile care labelling for textile and apparel professionals:  www.ginetex.net

In a continuous effort to better inform, educate and convince companies and stakeholders about the importance of standardizing and streamlining textile care symbols worldwide, GINETEX has reviewed its websites' structure, design and content.

Dedicated to textile, decoration and fashion professionals, the website is now more user-friendly, intuitive, educational and closer to the expectations and needs of its international counterparts. It now stands as the reference website for active or potential GINETEX members and users such as textile-related organizations, industrial players, textile product manufacturers and distributors, as well as all stakeholders involved in the textile care market including industrial textile care companies (laundry, washing machine and iron manufacturers, dry cleaners, etc.), international associations, institutions and major European organizations.

Among others, the new website includes information on GINETEX and access to its license information for the use of its trademark (5 internationally registered symbols). It also lists all the national entities responsible for relaying this license and information support in over 22 countries, as well as GINETEX's technical and institutional partners, etc. Visitors can also subscribe to GINETEX's bi-annual newsletter for free and catch up on the latest news on textile care from all ends of the world.

GINETEX's website also introduces its Technical, Legal and Regulatory Competence Center that supports its member companies in the design of their textile care labels.

The mission of the new www.ginetex.net - more user friendly, more modern and more intuitive - is to provide its stakeholders with an international information platform on textile care, including the use of its 5 universal symbols and its clevercare.info philosophy.

"Our new website contributes to our strategy of standardizing and streamlining labelling worldwide. This platform allows us to join forces and educate companies on textile products and the importance of using symbols for end consumers. It now offers clearer messages for our future members, for a better understanding of textile care symbols", says GINETEX President, Adam Mansell.

Among the winners, the Gold Winner Award distinguishes further the EarthColors range - out of the 330 entries - as one of the most innovative products of the industry in what is one of the highlights of the OutDoor Show held in Friedrichshafen, Germany, until June 21, 2017.
EarthColors are Archroma's patent-pending new method of creating warm ternary shades from nature. These high performance dyes are synthesized from natural waste products of the agriculture and herbal industries, such as almond shells and rosemary leaves, replacing the oil-based raw materials typically used in dyestuff manufacture. Earthcolors are available in a range of six dyes, covering a palette of natural shades. They are fully traceable from the source to the shop – thanks to NCF chip attached on the clothing hangtag.
Visitors at Archroma's booth (A4-306) will also be able to discover why company’s such as Kathmandu and Flocus who have selected EarthColors. The technology will also be on display in a special exhibition and on the official website of the OutDoor show.
“We are extremely proud to receive one of the most prominent Awards in the outdoor industry”, commented Nuria Estape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business, after the ceremony. “The OutDoor Industry Award will surely help us convince more brands and retailers to explore and adopt more nature-friendly solutions from Archroma.”