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RIRI and COEURDOR join forces
RIRI and COEURDOR join forces
14.02.2020

RIRI and COEURDOR join forces

Riri and Coeurdor announce that they are creating the largest metal accessories group dedicated to the high-end luxury brands. The combination of the two companies will result in a unique value proposition, offering the full range of metal trims. This will allow luxury brands to simplify their supply-chain and benefit from unique innovation capabilities, including new technology like 3D printing and stainless steel. They will also rely on a production network that spans from France, Italy, Switzerland to Portugal, offering maximum flexibility and security of supply adapted to the fashion market requirements.

Founded in 1951 and headquartered in Maîche (France), Coeurdor is a manufacturer of metal accessories for the luxury industry. The company is specialized in surface finishings and manufacture of metal products for Luxury leather goods, with production facilities in France and Portugal. The company is well-known for the quality of its products, its innovation capabilities and strong customer relationships.

Riri and Coeurdor announce that they are creating the largest metal accessories group dedicated to the high-end luxury brands. The combination of the two companies will result in a unique value proposition, offering the full range of metal trims. This will allow luxury brands to simplify their supply-chain and benefit from unique innovation capabilities, including new technology like 3D printing and stainless steel. They will also rely on a production network that spans from France, Italy, Switzerland to Portugal, offering maximum flexibility and security of supply adapted to the fashion market requirements.

Founded in 1951 and headquartered in Maîche (France), Coeurdor is a manufacturer of metal accessories for the luxury industry. The company is specialized in surface finishings and manufacture of metal products for Luxury leather goods, with production facilities in France and Portugal. The company is well-known for the quality of its products, its innovation capabilities and strong customer relationships.

Founded in 1936 and headquartered in Mendrisio (Switzerland), Riri is a well-known brand, producing zippers and buttons, through Riri and Cobrax brands, mostly for the high-end luxury market. Riri is the privileged choice of many brands in light of high quality of the creations released season after season, ever-ending effort in terms of innovation, personalization of details and high service levels. The company has a world commercial presence, with commercial offices in Paris, New York City, Los Angeles, Hong Kong and Shanghai and four manufacturing sites across Switzerland and Italy.

Robert Jeambrun, Chairman of Coeurdor said: “We are very excited to open this new chapter of our history together with Riri. We believe the two organizations share the same values, including a focus on innovation and dedication to high service levels for our customers. Crossing our path with Riri will enable us to continue our growth story and increase our financial means, becoming the supplier of choice of high-end luxury brands.”

Renato Usoni, CEO of Riri Group said: “We are welcoming the Coeurdor family. The alliance of the two groups will create a new leader in the market with a unique business model and industrial means capable of supplying all metal pieces needed by our clients, from zippers to buttons and metal trims, all at once. The combined offering will be highly synergetic and will allow our clients to better industrialize their supply chains and benefit from unique innovation capabilities.”

More information:
Riri Group coeurdor
Source:

menabo

PFAFF INDUSTRIAL auf der Messe SIMAC Tanning Tech (c) PFAFF Industrial
PFAFF INDUSTRIAL auf der Messe SIMAC Tanning Tech
13.02.2020

PFAFF INDUSTRIAL at SIMAC Tanning Tech

At this year’s trade fair „SIMAC Tanning Tech“, PFAFF Industrial, together with DÜRKOPP ADLER and the regional agency DAP ITALIA, will present the latest solutions for shoe and leather processing. The fair will take place in Milan from 19th to 21st of February 2020. The joint booth is located in Hall 14, No. C09.

PFAFF News and Highlights:

PFAFF 3806
New integrated workplace for closing rub-down seams, such as heel-, front- and side seams on street shoes, slippers and leg boots. The PFAFF 3806 is equipped with two-thread chainstitch high-speed seamer head PFAFF 5487 with drop feed and variable top feed, high lift and adjustable top feed pressure, which ensures consistently high quality. Reinforcing tapes, which may be applied from top impart greater durability to the seams and prevent fine leathers from being pulled out of shape. Automatic control sequences (via parameter or photocell) reduce the manual handling and increase the process reliability and output.

At this year’s trade fair „SIMAC Tanning Tech“, PFAFF Industrial, together with DÜRKOPP ADLER and the regional agency DAP ITALIA, will present the latest solutions for shoe and leather processing. The fair will take place in Milan from 19th to 21st of February 2020. The joint booth is located in Hall 14, No. C09.

PFAFF News and Highlights:

PFAFF 3806
New integrated workplace for closing rub-down seams, such as heel-, front- and side seams on street shoes, slippers and leg boots. The PFAFF 3806 is equipped with two-thread chainstitch high-speed seamer head PFAFF 5487 with drop feed and variable top feed, high lift and adjustable top feed pressure, which ensures consistently high quality. Reinforcing tapes, which may be applied from top impart greater durability to the seams and prevent fine leathers from being pulled out of shape. Automatic control sequences (via parameter or photocell) reduce the manual handling and increase the process reliability and output.

PFAFF 1591
On the fair PFAFF INDUSTRIAL will show its electronic single-needle shoe post-bed machine with touch-control panel, new thread trimmer for short thread ends (< 5 mm) and new programmable thread tension. The key benefit of “programmable thread tension” is that suitable thread tensions can be applied for different material thicknesses and/or for different seam sequences (as these can be programmed on electronic machines). The tensions can be accessed and/or set via a knee switch or stitch counting. Manual setting of the thread tension, as is common with current shoe machines, is no longer necessary with the programmed thread tension.

PFAFF 8303i
The ot-air taping machine for welding continuous seams on water-resistant, waterproof and breathable materials will be exhibited as “shoe version” with very small/slim post from back. Effortlessly shoe uppers with small radii can be taped. The slim post and the differential feed (via two separate drive motors for the top and bottom feed roller) ensures absolute neat seams and a requested fullness und shaped parts.
 

Bremer Baumwollbörse, Bremer Rathaus (c) Bremen Cotton Exchange
Bremer Baumwollbörse, Bremer Rathaus
10.02.2020

International Cotton Conference Bremen 2020: keynotes

Focus on Sustainability and Climate Change

Passion for Cotton: The 35th International Cotton Conference Bremen starts on 25 March in the Hanseatic city’s historic Town Hall. But before subject-specific questions are discussed in depth in the individual sessions, the concise and inspiring keynotes by leading business experts from science and industry will draw attention to the current trends and challenges in the industry at the start of the conference. A large part of the presentations is shaped by the current discussion on environmental and sustainability issues and the resulting consequences for the global economy.

Climate Change and Sustainability

“Climate change - a storm in a teacup?” asks Kai Hughes, Executive Director of the International Cotton Advisory Committee, Washington D.C., USA, in a provocative speech. The aim of his presentation is to work out the challenges of climate change especially for agriculture and cotton production. This should form the basis for later discussion on concrete approaches and solutions within the cotton community.

Focus on Sustainability and Climate Change

Passion for Cotton: The 35th International Cotton Conference Bremen starts on 25 March in the Hanseatic city’s historic Town Hall. But before subject-specific questions are discussed in depth in the individual sessions, the concise and inspiring keynotes by leading business experts from science and industry will draw attention to the current trends and challenges in the industry at the start of the conference. A large part of the presentations is shaped by the current discussion on environmental and sustainability issues and the resulting consequences for the global economy.

Climate Change and Sustainability

“Climate change - a storm in a teacup?” asks Kai Hughes, Executive Director of the International Cotton Advisory Committee, Washington D.C., USA, in a provocative speech. The aim of his presentation is to work out the challenges of climate change especially for agriculture and cotton production. This should form the basis for later discussion on concrete approaches and solutions within the cotton community.

With his lecture “The HUGO BOSS sustainability programme ... and what our customer has to do with it” Andreas Streubig, Director of Global Sustainability at Hugo Boss AG, Metzingen, Germany, rolls up the textile value chain from a different angle, starting at the consumer level. As a representative of a premium brand for women's and men's clothing, Streubig discusses sustainability as a strategic element of the corporate strategy and provides information on how elements of the strategy are being implemented at Hugo Boss.

Rüdiger Senft, Head of Sustainability at Commerzbank, Frankfurt am Main, Germany, looks at the changing role of banks in financing the cotton market. In addition to a general introduction to the topic of sustainability and banking regulation, Senft's presentation deals with the financing of the cotton trade from a social and ecological point of view.
The opening session on 25 March is hosted by Bill Ballenden, founder and owner of Dragontree, Swindon, UK, an online auction platform for the cotton trade. As a former cotton manager for Louis Dreyfus in Europe and Asia, Bill Ballenden has many years of experience in the industry.

Cross-Cutting Issues: Digitalisation, Gender, Value Chains

The subsequent session in the conference programme with the headline “A Wider View” is devoted to currently defining trends and important cross-cutting issues in the industry. This goes far beyond classic cotton themes.

A lecture by Mark Messura, Senior Vice President, Global Supply Chain Marketing for Cotton Incorporated, Cary, North Carolina, deals with the role of cotton in an increasingly digitally controlled supply chain. Significant keywords here are faster delivery times, vertical integration, transparency and traceability.

The presentation by Roger Gilmartin, Managing Director of Tri-Blend Consulting, Charlotte, USA, entitled “The secret recipe for timely, cost-optimised and high-quality cotton clothing” promises exciting and enlightening insights. Tri-Blend Consulting conducts studies on the performance of different cotton varieties during the entire consumption process to the finished yarn and evaluates them from an economic point of view.

Amy Jackson, from the Better Cotton Initiative, London, UK, presents ICA Liverpool's “Women in Cotton” initiative. With this commitment, the initiative aims to increase the influence of women in the cotton industry and give them a stronger voice, for example by building networks in cooperation.

Navdeep Singh Sodhi, International Strategic Management Consultant at the Gherzi Textile Organisation, Switzerland, gives an insight into the current development of the value chain for cotton, textiles and clothing in Africa. Looking ahead to the coming decades, also in view of population growth, Africa is seen as having a high potential for building economic structures to improve income and prosperity.

Thomas Schneider, Professor at the University of Applied Sciences in Berlin and active in the field of production planning and control, textile materials and materials testing will host the session. A leading light in his field, Thomas Schneider has more than 30 years of experience in scientific and application-oriented research in the textile and fibre sector, including at the Fibre Institute Bremen e.V.

Source:

Bremer Baumwollbörse

The SFL-2000 is the result of a four-year development project (c) AWOL
10.02.2020

ACG Kinna and ACG Nyström teamed up with Juki Corporation


In the latest technology innovation from members of TMAS (the Swedish textile machinery association), ACG Kinna and ACG Nyström have teamed up with Juki Corporation – the world’s leading sewing machine manufacturer – in the development of a new automated line concept that can considerably speed up the production of finished filter bags.

Woven or nonwoven filter bags employed in a wide range of industrial processes may be under the radar as products, but they represent a pretty significant percentage of technical textiles production.

According to a recent report from BCC research, a leading US analyst covering this sector, industrial filtration represented a $555 million market in 2019 and some of the key areas where such filter bags are employed include:


In the latest technology innovation from members of TMAS (the Swedish textile machinery association), ACG Kinna and ACG Nyström have teamed up with Juki Corporation – the world’s leading sewing machine manufacturer – in the development of a new automated line concept that can considerably speed up the production of finished filter bags.

Woven or nonwoven filter bags employed in a wide range of industrial processes may be under the radar as products, but they represent a pretty significant percentage of technical textiles production.

According to a recent report from BCC research, a leading US analyst covering this sector, industrial filtration represented a $555 million market in 2019 and some of the key areas where such filter bags are employed include:

  • Metal fabrication, with effective filtration required for manual and automated welding, thermal cutting, blasting and machining, especially for coolant filtration.
  • The process and energy industries, including foundries, smelters, incinerators, asphalt works and energy production plants.
  • Other key manufacturing fields – often where dust is generated – including the production of timber, textiles, composites, waste handling and minerals, in addition to chemicals, food production, pharmaceuticals, electronics and agriculture.

Line integration
The new SFL-2000 line is the result of a four-year development project between Juki Central Europe, headquartered in Poland, and the two ACG companies.

It is capable of handling a wide range of different filter media, and as an all-in-one solution, can produce high quality and accurate seams to pre-defined parameters, with optional modules allowing for customised constructions.

 

More information:
ACG Kinna ACG Nyström TMAS
Source:

AWOL

Logo Chemsec
Logo Chemsec
07.02.2020

H&M, Coop Denmark join NGO ChemSec

Fashion giant H&M Group and Danish retailer Coop are joining chemical expert NGO ChemSec’s call to action to end the use of harmful PFAS chemicals in products and supply chains.
This commitment comes on the same day as award-winning actor Mark Ruffalo and director Todd Haynes address the EU Parliament to speak about the true story that inspired the duo’s latest film Dark Waters, in which an environmental attorney takes on chemical giant DuPont and exposes decades of PFAS pollution.
ChemSec’s corporate PFAS initiative includes:

Fashion giant H&M Group and Danish retailer Coop are joining chemical expert NGO ChemSec’s call to action to end the use of harmful PFAS chemicals in products and supply chains.
This commitment comes on the same day as award-winning actor Mark Ruffalo and director Todd Haynes address the EU Parliament to speak about the true story that inspired the duo’s latest film Dark Waters, in which an environmental attorney takes on chemical giant DuPont and exposes decades of PFAS pollution.
ChemSec’s corporate PFAS initiative includes:

  • A call on policy makers to regulate PFAS efficiently, without the possibility for manufacturers to simply swap one PFAS chemical for an unregulated “cousin”.
  • A call on the chemical industry to put money into innovation and develop safer alternatives to PFAS for all kinds of products.
  • A recognition that PFAS are a major health and environmental problem.
  • A serious commitment to end all non-essential PFAS uses in products and supply chains.
  • A call on all other brands to join this commitment and work towards a phase-out of PFAS in all kinds of consumer products.

The single biggest problem with PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop it from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing.  

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favoured for their durability and well-functioning properties; they provide properties such as non-stick, water repellence and anti-grease to many types of products, including cosmetics, food packaging, frying pans, outdoor gear and firefighting foam.
The industrial use of PFAS has been so prevalent in the last decades that today 99% of every human, including foetuses, have measurable levels of PFAS in their bloodstreams.   
What is worrying is that human epidemiological studies have found associations between PFAS exposure and a number of health disorders, including various cancers, lowered birth weights and negative effects on the immune system.

 

More information:
H&M ChemSec Coop Denmark
Source:

Chemsec

Composite car seat back (c) NaCa Systems
Composite car seat back
05.02.2020

Hexcel and NaCa Systems develop hybrid carbon and wood fiber

Hexcel is collaborating with NaCa Systems, a Tier 1 supplier of natural fiber composite automotive interior parts, on the development of a lightweight carbon fiber prepreg and wood fiber composite sportscar seat back using a rapid press molding process. This innovation validates a short cycle time production process for CFRP and wood fiber composite parts and offers a host of benefits to automotive manufacturers.

Hexcel supplies NaCa Systems with an optimized version of its HexPly® M77CS epoxy prepreg material. HexPly® M77CS is a fast curing hotmelt, thermosetting epoxy matrix, specifically designed for prepreg applications for which short cure cycles and clear surfaces with perfect aesthetics are required.

The lightweight seat back demonstrates a 40% weight saving compared to a typical injection molded plastic component whilst also featuring a significantly improved CO2 footprint vs a full carbon part. The prepreg and wood fiber structure doesn’t produce sharp edged pieces when damaged. In addition, wood fiber composites also increase sound absorption, contributing to improved NVH damping within the vehicle interior.

Hexcel is collaborating with NaCa Systems, a Tier 1 supplier of natural fiber composite automotive interior parts, on the development of a lightweight carbon fiber prepreg and wood fiber composite sportscar seat back using a rapid press molding process. This innovation validates a short cycle time production process for CFRP and wood fiber composite parts and offers a host of benefits to automotive manufacturers.

Hexcel supplies NaCa Systems with an optimized version of its HexPly® M77CS epoxy prepreg material. HexPly® M77CS is a fast curing hotmelt, thermosetting epoxy matrix, specifically designed for prepreg applications for which short cure cycles and clear surfaces with perfect aesthetics are required.

The lightweight seat back demonstrates a 40% weight saving compared to a typical injection molded plastic component whilst also featuring a significantly improved CO2 footprint vs a full carbon part. The prepreg and wood fiber structure doesn’t produce sharp edged pieces when damaged. In addition, wood fiber composites also increase sound absorption, contributing to improved NVH damping within the vehicle interior.

The NaCa Systems seat back will be on display on the Hexcel stand at JEC World 2020.

More information:
Hexel NaCa
Source:

100percentmarketing 

28.01.2020

ISKO wows ISPO with market leading sportswear innovation.

The must-have fabrics platform for activewear and sportswear apparel, developed by ISKO, will be featuring in the Munich arena showcasing its Responsible Innovation™ approach resulting once more in groundbreaking performance properties.

ISKO returns once again to ISPO, Hall C1 – Booth 401, to present its pioneering innovation in the world of sportswear and activewear. The leading denim ingredient brand will be presenting the latest edition of ARQUAS™, the much-loved fabrics platform set to bring about an even more responsible era.

Featuring 35 fabrics, most of which are made with certified recycled materials, ARQUAS™ 6.0 combines high-performance properties with the mill’s Responsible Innovation™ approach – a holistic vision based on creativity, competence and citizenship that constantly defines new standards.

The must-have fabrics platform for activewear and sportswear apparel, developed by ISKO, will be featuring in the Munich arena showcasing its Responsible Innovation™ approach resulting once more in groundbreaking performance properties.

ISKO returns once again to ISPO, Hall C1 – Booth 401, to present its pioneering innovation in the world of sportswear and activewear. The leading denim ingredient brand will be presenting the latest edition of ARQUAS™, the much-loved fabrics platform set to bring about an even more responsible era.

Featuring 35 fabrics, most of which are made with certified recycled materials, ARQUAS™ 6.0 combines high-performance properties with the mill’s Responsible Innovation™ approach – a holistic vision based on creativity, competence and citizenship that constantly defines new standards.

Although many of the textile concepts included in the collection may have the look and hand feel of knitted fabrics, they are all woven, thus ensuring superior durability and greater recovery. Among the many qualities that come with ARQUAS™ 6.0, moisture management, UV and wind protection, heat retention, water and stain repellency stand out. Nylon, which is used for the first time in this edition, allows for super light woven and cozy outdoor fabrics, reversible and packable styles, as well as patented fabrics, such as 4 waystretch ISKO Blue Skin™ for a 360° elasticity. Finally, the collection offers super compact fabrics that are made suitable also for fully bonded garments with body shaping and high recovery properties.

To provide trailblazing inspiration to its customers, ISKO’s world-class design team have created both a men’s and women’s garment collection based on three lifestyles – active, outdoor and club sports.

ACTIVE: Ideal for a wide range of sports from yoga to fitness to running. Whether participating in highor low-impact activities, these fabrics perfectly fulfill the technical requirements of athleisure and performance-wear apparel.

OUTDOOR:
Fabrics that stand for superior comfort, durability, water repellency and breathability, protecting the wearer from the elements of nature in any kind of setting.

CLUB SPORTS:
From the perfect golf swing to a wild horse ride, essential features such as maximum flexibility, fit and performance make these the ultimate textile concepts for the sportswear market.

More information:
Isko ISPO Munich
Source:

menabo

(c) AZL Aachen GmbH
28.01.2020

AZL and IKV launch common project

In the AZL Workgroup "High-Performance SMC", a project was developed in cooperation with M-Base, the IKV and the AZL partner network for the efficient and standardized provision of engineering data for SMC. Within the scope of the project, companies can participate in the definition of the required characteristic material data, the guidelines for the production of test specimens and the test specifications.
Sheet Moulding Compounds (SMC) are used in various application areas such as vehicles, electronics, construction and infrastructure.

In the AZL Workgroup "High-Performance SMC", a project was developed in cooperation with M-Base, the IKV and the AZL partner network for the efficient and standardized provision of engineering data for SMC. Within the scope of the project, companies can participate in the definition of the required characteristic material data, the guidelines for the production of test specimens and the test specifications.
Sheet Moulding Compounds (SMC) are used in various application areas such as vehicles, electronics, construction and infrastructure.

Driven by the requirements to reduce the production costs of lightweight components, a new generation of SMC components with high mechanical properties is of highest relevance. SMC offers enormous potential to realize structural components with good lightweight characteristics at significantly reduced costs compared to conventional continuous fiber-reinforced components.
In order to further establish SMC in broad industrial applications companies participating within the AZL Workgroup recognized the value of a data bank for data harmonization of SMC to provide the possibility of easily finding the right material with its characteristics for the needed specific requirements.

“The segment of SMC is with 250,000 tons production per year the largest composites market in Europe. I am very pleased that we start now with the project of data harmonization along the complete value chain. The goal is to have a similar data base as already established by Campus® for thermoplastics and thermoplastic composites. Only with a reliable set data we can convince the engineering experts to use SMC in a larger variety of applications,” says Dr. Michael Effing, Chairman of the Board of AVK and Composites Germany.

As of right now a databank for engineered thermoplastic materials (by Campus®) already exists and is offering an immense value.
Under the lead of M-Base, Dr. CEO Erwin Baur who has successfully established the CAMPUS database, the AZL, IKV and companies along the value chain of long fibre reinforced SMC initiated to build a CAMPUS-compatible data structure and material characterization methodology during the High-Performance SMC Workgroup Meetings.

Asia Pacific Rayon  logo Asia Pacific Rayon
Asia Pacific Rayon Logo
24.01.2020

Asia Pacific Rayon Joins World Economic Forum’s Public Blockchain Platform

To Accelerate Public-Private Cooperation in Supply Chain Transparency

Asia Pacific Rayon (APR) has joined the first neutral and public traceability platform capable of visualising blockchain-based supply chain data from multiple companies and sources. It aims to help businesses across industries respond to consumer demands for ethical and environmentally friendly products.
The neutral and safe space for collaboration is provided by the World Economic Forum and created in collaboration with Everledger, Lenzing Group, TextileGenesis™, and the International Trade Centre. APR will contribute to Phase 2 of the initiative which seeks to incorporate more data sources.

“APR has started harnessing the potential of enterprise blockchain technology to enable customers to trace finished products back to the plantation forest origins on a smartphone app. To be able now to connect our data to other similar industry initiatives is a natural next step for APR, as is extending the benefits of our upstream traceability to the rest of the textile value chain.

Enhancing Follow Our Fibre with New Mill Sustainability Dashboard

To Accelerate Public-Private Cooperation in Supply Chain Transparency

Asia Pacific Rayon (APR) has joined the first neutral and public traceability platform capable of visualising blockchain-based supply chain data from multiple companies and sources. It aims to help businesses across industries respond to consumer demands for ethical and environmentally friendly products.
The neutral and safe space for collaboration is provided by the World Economic Forum and created in collaboration with Everledger, Lenzing Group, TextileGenesis™, and the International Trade Centre. APR will contribute to Phase 2 of the initiative which seeks to incorporate more data sources.

“APR has started harnessing the potential of enterprise blockchain technology to enable customers to trace finished products back to the plantation forest origins on a smartphone app. To be able now to connect our data to other similar industry initiatives is a natural next step for APR, as is extending the benefits of our upstream traceability to the rest of the textile value chain.

Enhancing Follow Our Fibre with New Mill Sustainability Dashboard

Launched in mid-2019, APR’s blockchain-based Follow Our Fibre allows customers and stakeholders to scan its viscose product with a user-friendly app to access data that traces the product’s journey from plant nursery to viscose manufacturing and on to seaports. In October 2019, APR announced a collaboration with TrusTrace to integrate Follow Our Fibre with the latter’s T-Trace module. This helps connect APR’s upstream data to downstream textile value chain actors such as yarn and fabric customers and fashion brands.

More recently, a sustainability dashboard tracking key mill environmental performance indicators has been added to Follow Our Fibre. The dashboard presents APR’s performance in its first year of operations where a baseline has been established for quarterly tracking, reporting and continuous improvement.
The performance indicators follow key industry standards being set by ZDHC for Man-Made Cellulosic Fibres (MMCF), as well as the European Union Best Available Technologies (EU BAT).

 

 

Source:

(c) Omnicom Public Relations Group

Monforts: Half a century of excellence (c) A. Monforts Textilmaschinen GmbH & Co. KG
Monforts: Half a century of excellence
20.01.2020

Monforts: Half a century of excellence

The origins of both Industry 4.0 and an awareness of the need for more sustainable manufacturing methods can arguably be traced back to the year 1971.

It was in 1971 that the first microprocessor was introduced by Intel, and also that the first and perhaps now most well-known environmental campaigner, Greenpeace, was founded.

As such, a direct line can be charted from that year to today’s automated textile manufacturing machinery concepts, as well as the drive to develop more increasingly resource-efficient processes.

All of the recent innovations which have been introduced to the market by A. Monforts Textilmaschinen GmbH & Co. KG, for example, are being powered by the possibilities of Industry 4.0 and developed in response to the market demand for more sustainable production.

The origins of both Industry 4.0 and an awareness of the need for more sustainable manufacturing methods can arguably be traced back to the year 1971.

It was in 1971 that the first microprocessor was introduced by Intel, and also that the first and perhaps now most well-known environmental campaigner, Greenpeace, was founded.

As such, a direct line can be charted from that year to today’s automated textile manufacturing machinery concepts, as well as the drive to develop more increasingly resource-efficient processes.

All of the recent innovations which have been introduced to the market by A. Monforts Textilmaschinen GmbH & Co. KG, for example, are being powered by the possibilities of Industry 4.0 and developed in response to the market demand for more sustainable production.

They include the new ‘digital twinning’ capability introduced in 2019 for all Monforts machines, with advanced sensor technologies which make it possible to access comprehensive technical machine data from any location using the company’s Smart Support and Smart Check apps. In addition, the digital twin system provides information on individual wear parts, such as, for example, converters or gears.

These latest developments have been very favourably received by Monforts customers, especially in Europe.

50th anniversary
The very first Heimtextil – the leading trade fair for the home textiles market – was also held in Frankfurt in January 1971 and Monforts customers Bierbaum Group and Konrad Hornschuch AG are amongst the German companies who were there from the very start and have attended every annual show since.

Bierbaum Group, based in Borken, is the company behind the well-known Irisette bedding brand and is celebrating its own 125th anniversary in 2020. It has also introduced products bearing the German government’s new Grüner Knopf textile seal of approval for sustainable production.

As a specialist in synthetic leathers for home surfaces, as well as vehicle interiors, Konrad Hornschuch AG, of Weissbach, has been a member of the €44 billion automotive giant Continental AG since 2016.

Representatives from both companies received memorial trophies at a special presentation held on January 7th during the 50th anniversary Heimtextil show.

The home textiles market remains very strong in Germany, with sales amounting to some €9.6 billion in 2019, according to analyst IFH Cologne.

Global growth
The first Heimtextil in 1971 was a significant success, attracting 679 exhibitors from 26 countries.

This year’s show, however, attracted a total of 2,952 exhibitors from 66 countries, reflecting not only the growth of the home textiles industry, but also the globalisation which has taken place over the last half century.

Monforts now has customers for its advanced finishing technologies around the world, with home textile customers from India and Pakistan being particularly well represented at Heimtextil 2020.

Among stand outs from Indian companies at this year’s show was the 2020 collection of Welspun India’s famous Christy England brand, inspired by botanical studies of the gardens of British stately homes. Welspun towels meanwhile benefit from the company’s HygroCotton hollow core yarn technology, produced by a proprietary spinning method which ensures they become softer, fluffier and more absorbent after every wash.

An equally ground-breaking new technology is being introduced by Trident Group, which is one of India’s largest vertically-integrated home textiles manufacturers and two years ago installed five complete Monforts finishing ranges for its new linen department.

Trident’s patented Air Rich yarns feature pores throughout their cross sections for high breathability and absorbency, as well as rapid drying.

Monforts home textile customers from Pakistan stressed the resource efficiency of their processes and products as a result of investments in advanced technology, and during the show the ‘Sustainable Pakistan’ initiative was announced.

Supported by GIZ, the German Society for International Cooperation, the initiative aims to reshape global perceptions of Pakistan’s manufacturers and their innovations. So far, twenty producers have been carefully chosen to be presented on this global platform and will help rebrand Pakistan’s textile industry at the Heimtextil exhibitions going forward.

Heimtextil’s organiser Messe Frankfurt also announced its own new alliance with the United Nations Office for Partnerships, in order to support the UN’s Sustainable Development Goals.

Constancy
Many things have changed since 1971 and home interiors are certainly no longer predominantly orange and brown – and perhaps unlikely to ever become so again.

It’s clear, however, that there has been a constancy in the push to consistently improve textile technologies, processes and products that may have originated in Europe, but have subsequently spread around the world.

And the significance of both microprocessors and sustainability in 2020 could only have been guessed at back in 1971.

 

Wood-Based Alternative: Feminine Hygiene Fibres from Kelheim
Wood-Based Alternative: Feminine Hygiene Fibres from Kelheim
20.01.2020

Wood-Based Alternative: Feminine Hygiene Fibres from Kelheim

Kelheim’s premium tampon fibre Galaxy® has proven effective in sanitary pads: It can substitute up to 70% of the synthetics in ADL (Acquisition-Distribution-Layers) in feminine hygiene pads. The amount of feminine hygiene waste is enormous – and often the time it takes for these products to degrade is hundreds of years longer than the lifespan of the woman who used it, because the synthetic components are not bio-degradable. Changing consumer behavior drives the need for environmentally friendly yet safe alternatives.

The viscose hygiene fibres from Kelheim offer significant ecologic advantages: they are made from cellulose, which means they are based on renewable wood and they are fully biodegradable. These fibres are manufactured exclusively in Germany, in one of the most environmentally friendly plants worldwide.

Kelheim’s premium tampon fibre Galaxy® has proven effective in sanitary pads: It can substitute up to 70% of the synthetics in ADL (Acquisition-Distribution-Layers) in feminine hygiene pads. The amount of feminine hygiene waste is enormous – and often the time it takes for these products to degrade is hundreds of years longer than the lifespan of the woman who used it, because the synthetic components are not bio-degradable. Changing consumer behavior drives the need for environmentally friendly yet safe alternatives.

The viscose hygiene fibres from Kelheim offer significant ecologic advantages: they are made from cellulose, which means they are based on renewable wood and they are fully biodegradable. These fibres are manufactured exclusively in Germany, in one of the most environmentally friendly plants worldwide.

Galaxy® in sanitary pads offers not only a benefit for the environment. Due to its excellent wicking and absorption capacity it conducts liquids quickly and efficiently away from the body and leaves a pleasant feeling on the skin – in other words, it does exactly what the ADL layer is made for. In addition, Galaxy® helps to distribute the liquid evenly in the absorbent core enhancing so the overall performance of the pad.

“Plastic must disappear from these single-use products. The substitution of single synthetic components in sanitary pads is the first step”, says Dominik Mayer from the Bavarian fibre expert’s R&D team. “Down the road we want to offer a completely bio-based solution for sanitary pads and for various other hygiene applications.

More information:
Kelheim Fibres
Source:

Kelheim FIbers

Doug Edwards (c) EFI
Doug Edwards
09.01.2020

Doug Edwards Joins EFI as Chief Technology Officer

Electronics For Imaging, Inc. has named veteran print technology executive Dr. Douglas Edwards as its Chief Technology Officer (CTO). Edwards replaces longtime technology leader Ghilad Dziesietnik, who recently retired after nearly 25 years with EFI - the last 14 as CTO. Edwards, who assumes his new duties today, has had an extensive career as a senior print executive and R&D technologist. Immediately prior to this appointment, Edwards was CEO of Cambridge, England-based Xaar plc, a leading developer of inkjet print head technologies for industrial printing, and Chairman of Xaar 3D Ltd - the company's 3D printing joint venture with Stratasys Ltd.

Electronics For Imaging, Inc. has named veteran print technology executive Dr. Douglas Edwards as its Chief Technology Officer (CTO). Edwards replaces longtime technology leader Ghilad Dziesietnik, who recently retired after nearly 25 years with EFI - the last 14 as CTO. Edwards, who assumes his new duties today, has had an extensive career as a senior print executive and R&D technologist. Immediately prior to this appointment, Edwards was CEO of Cambridge, England-based Xaar plc, a leading developer of inkjet print head technologies for industrial printing, and Chairman of Xaar 3D Ltd - the company's 3D printing joint venture with Stratasys Ltd.

More information:
Electronics For Imaging
Sappi Europe
Sappi Europe
20.12.2019

Sappi joins Cepi in the 4evergreen alliance to boost the contribution of fibre-based packaging

Cepi, the European association representing the paper industry, has announced a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

Cepi, the European association representing the paper industry, has announced a new alliance called 4evergreen. The aim of the alliance is to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, have helped companies to accelerate the development of alternative packaging materials including fibre-based packaging with a view to helping consumers make more climate-friendly choices.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“The 4evergreen alliance is important because it was born from an initiative of consumer product industry leaders who recognize the huge potential of fibre-based packaging in a circular economy” said Susanne Oste, VP Innovation and Sustainability at Sappi. “Their customers want sustainable packaging and fibre-based products provide the most climate-friendly solution available. Sappi is proud to play a part in this industry alliance. We have been investing heavily for more than 10 years in cutting edge research into real solutions for the problems that confront our customers. A recent success is the launch of the only fully recyclable confectionary wrapper on the market today.”

More information:
Sappi Europe
Source:

Sappi Europe

11.12.2019

United Carton Industries Company Invests in Digital with EFI Nozomi Corrugated Printer

United Carton Industries Company (UCIC), a leader in Saudi Arabia's packaging industry, is achieving a breakthrough advancement in digital print for corrugated packaging with the installation of an EFITM Nozomi C18000 six-colour, single-pass LED inkjet printer from Electronics For Imaging, Inc. The new printer will bring exciting opportunities for UCIC to enter new market segments, expand its customer base, and create a competitive advantage in the region.
 
"UCIC's priority is to meet customer expectations, which are constantly increasing due to ever changing market conditions," said UCIC President Mohnish Rikhy. "New technologies such as digital printing with EFI's Nozomi C18000 printer help us meet these demands and stay ahead of the competition."

United Carton Industries Company (UCIC), a leader in Saudi Arabia's packaging industry, is achieving a breakthrough advancement in digital print for corrugated packaging with the installation of an EFITM Nozomi C18000 six-colour, single-pass LED inkjet printer from Electronics For Imaging, Inc. The new printer will bring exciting opportunities for UCIC to enter new market segments, expand its customer base, and create a competitive advantage in the region.
 
"UCIC's priority is to meet customer expectations, which are constantly increasing due to ever changing market conditions," said UCIC President Mohnish Rikhy. "New technologies such as digital printing with EFI's Nozomi C18000 printer help us meet these demands and stay ahead of the competition."

(c) Saurer Technologies GmbH & Co. KG
10.12.2019

Automation – a key theme for Saurer Twisting Solutions at Domotex 2020

Domotex, the world's largest trade fair for floor coverings, will take place in Hanover from 10 to 13 January 2020. Saurer Twisting Solutions is looking forward to welcoming customers and visitors at their Booth B35 in Hall 11.

Automation solutions made to measure for processing BCF yarns
At Domotex, Saurer Twisting Solutions will present customer-optimised solutions for process automation and product cost reduction. Automation of the material transport systems offers significant customer benefits. This is because these systems are individually adapted to the needs of clients and enable an optimum material flow throughout the entire twisting mill.

Easier and faster with new machine generation
Amongst other things, the new carpet yarn machine, the CarpetCabler CarpetTwister 1.10 and the automated guided vehicle PackDrive will be presented.

Domotex, the world's largest trade fair for floor coverings, will take place in Hanover from 10 to 13 January 2020. Saurer Twisting Solutions is looking forward to welcoming customers and visitors at their Booth B35 in Hall 11.

Automation solutions made to measure for processing BCF yarns
At Domotex, Saurer Twisting Solutions will present customer-optimised solutions for process automation and product cost reduction. Automation of the material transport systems offers significant customer benefits. This is because these systems are individually adapted to the needs of clients and enable an optimum material flow throughout the entire twisting mill.

Easier and faster with new machine generation
Amongst other things, the new carpet yarn machine, the CarpetCabler CarpetTwister 1.10 and the automated guided vehicle PackDrive will be presented.

More information:
Saurer Domotex 2020 Automation
Source:

Saurer Technologies GmbH & Co. KG

09.12.2019

Updated short- and mid-term outlook

Following an in-depth analysis of the current business situation conducted by the new Group Management, Autoneum expects a net loss in the high double-digit million range for the full year 2019 due to the situation in North America and related one-time charges from impairments. Therefore, achieving the communicated mid-term targets will take more time.

A comprehensive assessment by the new Group Management focusing on Business Group North America and taking into account the course of business from January to November 2019 led to a revaluation of the situation. It has become apparent that the problems in North America are not limited to two US plants and deficient ramp-ups there. Accordingly, a comprehensive turnaround program focusing on operational excellence and the improvement of cost structures is being developed and implemented in Business Group North America.

Following an in-depth analysis of the current business situation conducted by the new Group Management, Autoneum expects a net loss in the high double-digit million range for the full year 2019 due to the situation in North America and related one-time charges from impairments. Therefore, achieving the communicated mid-term targets will take more time.

A comprehensive assessment by the new Group Management focusing on Business Group North America and taking into account the course of business from January to November 2019 led to a revaluation of the situation. It has become apparent that the problems in North America are not limited to two US plants and deficient ramp-ups there. Accordingly, a comprehensive turnaround program focusing on operational excellence and the improvement of cost structures is being developed and implemented in Business Group North America.

As a result of the slowdown in the automotive industry and the continuing low market level forecasted in the medium term, the cost structure at the Group’s headquarters in Winterthur, Switzerland, has been adjusted, among other things, by selective staff reduction. To further reinforce new mobility activities, they will be concentrated at the Research and Technology Center in Winterthur. This will include the relocation of the Competence Center New Mobility from Sunnyvale (CA), USA, to Winterthur.

Due to the continuing losses of Business Group North America, Autoneum expects a net loss for the financial year 2019 in the high double-digit million range. In addition to current operating losses, this also includes one-time charges from impairments which are not cash-effective. To achieve the Group’s mid-term targets announced in March (“2019 Year of tidying, 2020 Year of transition, 2021 Return to sound profitability level), an additional year will therefore be needed.

More information:
Autoneum Management AG
Source:

Autoneum Management AG

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim (c) ELLETI GROUP
RE-trace workshop featuring MODE garments
03.12.2019

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

  • Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
  • Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

  • Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
  • Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

  • The brand identity of jeans through the main evolutions at Lee;
  • The influence of WWII on the design, the creation and the wearing of clothing;
  • The history of overall.
Kiian Digital
Kiian Digital
01.12.2019

JK Group with Kiian Digital at Heimtextil

  • Kiian Digital will present the latest update of “Bellagio” reactive inks
  • The series promises unexpected performance and efficiency

JK Group will attend Heimtextil (7 – 10 January 2020 Frankfurt am Main) – the global event for interior textiles trends – through Kiian Digital brand, revealing the last update of Digistar Bellagio reactive ink series alongside the complete product portfolio designed for Textile Printing.

Bellagio series will benefit from a custom-made waveform for MS's printing machines. “Our R&D Teams have done a long fine-tuning on the formula, working side by side with MS Team to setup a bespoke waveform, reaching top printing performance” explains Marco Girola, JK & MS Marketing and Communication Manager “this is the outcome of the synergic job among the teams, making the difference” ends Girola.

The custom-made waveform is a keynote of Bellagio series which offers an unmatched result in terms of reliability, lower wear of printheads and quality of prints outcome.  At the booth visitors will attend live-demos of Bellagio printing by a MS JP4 EVO 3200 printing machine.

  • Kiian Digital will present the latest update of “Bellagio” reactive inks
  • The series promises unexpected performance and efficiency

JK Group will attend Heimtextil (7 – 10 January 2020 Frankfurt am Main) – the global event for interior textiles trends – through Kiian Digital brand, revealing the last update of Digistar Bellagio reactive ink series alongside the complete product portfolio designed for Textile Printing.

Bellagio series will benefit from a custom-made waveform for MS's printing machines. “Our R&D Teams have done a long fine-tuning on the formula, working side by side with MS Team to setup a bespoke waveform, reaching top printing performance” explains Marco Girola, JK & MS Marketing and Communication Manager “this is the outcome of the synergic job among the teams, making the difference” ends Girola.

The custom-made waveform is a keynote of Bellagio series which offers an unmatched result in terms of reliability, lower wear of printheads and quality of prints outcome.  At the booth visitors will attend live-demos of Bellagio printing by a MS JP4 EVO 3200 printing machine.

Next to Digistar Bellagio series there will be Digistar Bravo.

Disperse ink for polyester direct printing which has recorded great success since its debut. Even Bravo series shows a customized waveform developed for MS's printing machines. Bravo is Kiian Digital’s flagship for printing home textile fabrics thanks to the absolute level of its general fastness: washing, light and rubbing; as well as the wide color range. JK Group’s experts will explain to visitors the uniqueness and benefits of the customized waveform on quality and production efficiency. Lastly, a space dedicated to Digistar K-Choice, textile direct pigment series, cannot miss.

For the Textile Industry, making every production’s step more sustainable has become a must and it has always been a priority commitment for JK Group. Our experts will not fail to deepen topics about textile standards and compliance with the worldwide most restrictive regulations, helping to make the choice of a textile sustainable production chain concrete and aware.

More information:
JK Group Kiian Digital
Source:

Image & Communication JK Group S.p.A.

 

01.12.2019

MS PRINTING AT HEIMTEXTIL

  • Focus on Productivity and Efficiency

MS Printing Solutions at the next Heimtextil will focus on presenting textile printing solutions to boost cost-effective and high-quality productions, answering to Industry leaders in home and contract textile who need: productivity, quality and beneficial production process.

Attendees will see a JP4 EVO 3200 printer at work, with Bellagio reactive ink made by JK Group. This is one of MS' solutions which streamlines printing processes, reduces production times and maintenance costs, improving efficiency by:

  • Focus on Productivity and Efficiency

MS Printing Solutions at the next Heimtextil will focus on presenting textile printing solutions to boost cost-effective and high-quality productions, answering to Industry leaders in home and contract textile who need: productivity, quality and beneficial production process.

Attendees will see a JP4 EVO 3200 printer at work, with Bellagio reactive ink made by JK Group. This is one of MS' solutions which streamlines printing processes, reduces production times and maintenance costs, improving efficiency by:

  • making the best use of production buildings, minimizing the space occupied by printers: JP4 EVO is compact and functional.
  • taking full advantage of manufacturing-process, reducing downtime therefore improving productivity-performances: JP4 EVO can be fed by external roll unwinder ensuring timing optimization.
  • using inks with a custom-made waveform, lowering the most common defects due to the interaction between ink and printheads, improving your productivity and competitiveness

The show will be the occasion for the Technical and Sales Teams to illustrate all details which characterize Minilario.  The printing machine, launched at the last ITMA, is the ideal choice for those searching for: flexibility, quality, speed, energy efficiency and sustainability, all in one.

The 64 print heads installed on the innovative printing carriage allow Minilario to reach the shocking but real printing speed of 18m/min, fitting the Home and contract textile demand of productivity and quality, applying a cost-effective production process.

The show will offer the opportunity to remark MS's sustainability commitment, started with #transparentaswater project based on the 100/90/10 paradigm aimed to engage the whole Textile Printing Industry in a big change. The commitment continued with MS’s adhesion to the “Sustainable Technologies” project launched by ACIMIT which selects textile machinery and systems manufacturers whose production specifications ensure a low environmental impact, combining sustainability and innovation. MS' printing machines may boast “Green Label” as “Suppliers of Sustainable Technologies” (come and visit us to go deeply inside our sustainability commitment).

Source:

Image & Communication JK Group S.p.A.

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH