From the Sector

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

The priority of sweater manufacturers has always been to select ingredients and fibers that are soft, hypoallergenic, and of the finest quality to meet consumer expectations that their sweaters are comfortable yet durable and easy to care for. According to the recent Eastman consumer study of sweater lovers, the sweaters consumers want to add to their wardrobes are soft, comfortable, stylish, and versatile. However, consumers are very disappointed when their sweaters look and feel differently after wearing and washing. Choosing fibers and materials that deliver comfort, quality and ease of care is essential to win with consumers. Today, these are compounded by the ever-present consumer demand for a sustainable paradigm. The promise of Naia™ from Eastman is exactly to make sustainable style accessible to brands and inclusive for everyone through a portfolio of fibers that doesn’t compromise on quality, comfort, or garment care.

The results of soft and cozy blends between the versatile Naia™ fibers and other materials can be appreciated in the collections of Naadam and The Gap, which this year presented its third collection of men's sweaters blended with Naia™ and cotton. By using Naia™ blended knits in their collections, brands are not just choosing a sustainable ingredient, but also a certified and circular supply chain: all Naia™ cellulosic fiber is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Eastman Naia™ partners with Textiles Genesis to provide track and trace solutions for brands. All Naia™ fibers are OEKO-TEX™ STANDARD 100 certified, ensuring no use of hazardous chemicals, and certified by TÜV AUSTRIA as biodegradable and compostable, also in the ocean, as supported by a recently published ocean degradation study conducted by Woods Hole Oceanographic Institution (WHOI).

Naia™ fibers are designed to create unlimited possibilities for uncompromising, sustainable style: among these, Naia™ Renew staple fiber permits to create eco-conscious blends that are supremely soft, quick-drying and consistently reduce pilling which are ideal for T-shirts, casual wear, sweaters, comfy pants and home textiles. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, Naia™ Renew creates the same top-quality fabrics as traditional Naia™ fibers, but with a reduced carbon footprint of around 35% — and it’s available at scale. The innovative cellulosic acetate materials can be blended with cotton, modal, merino wool, recycled polyester, or multiple content fancy yarns. Naia™ blended yarns deliver super softness for supreme wearing comfort in knitwear, and sweaters made with Naia™ Renew can have good dimensional stability and shape retention even after multiple washes. Versatile Naia™ denier sizes can be used in different yarn spinning processes, giving the yarn spinners freedom of creativity for trendy yarn designs perfect for year-round basic sweaters with good quality and a durable look. The unique cross section of Naia™ staple fibers enables designs that accommodate four seasons of wearing comfort.

Erema Group und die Lindner Holding gründen gemeinsam die Holding BLUEONE Solutions, um die Expertise aus beiden Unternehmen zu bündeln und durch gemeinsame Forschungsprojekte Branchenstandards im Kunststoffrecycling zu schaffen.

Vom Abfall bis hin zum recycelten Granulat durchlaufen potentielle neue Rohstoffe mehrere unterschiedliche Recyclingprozesse. Diese reichen vom Sortieren, dem Zerkleinern, Waschen und Trocknen bis hin zur Extrusion inkl. Filtrierung, Compoundierung sowie Geruchsoptimierung.

In der optimalen Feinabstimmung der einzelnen Recyclingschritte liegt die Herausforderung der Branche – insbesondere, wenn Energieeffizienz und hohe Rezyklatqualitäten erreicht werden sollen. Mit der Gründung von BLUEONE Solutions, einem Unternehmen an dem die Erema Group und die Lindner Holding jeweils 50 % halten und in die Anteile der Lindner Washtech eingebracht wurden, soll da angesetzt werden. Durch Abstimmungs- und Optimierungsprozesse sowie durch neue gemeinsame Forschungsprojekte, wird die Wertschöpfungstiefe deutlich erhöht und neue Branchenstandards gesetzt.

Die Erema Group ist seit 40 Jahren im Kunststoffrecycling tätig und gilt als der Marktführer im Bereich der Extrusion. Lindner, seit 75 Jahren Qualitätshersteller von Schreddern und Recyclinganlagen für die Abfallwirtschaft, ist mit der Marke Lindner Washtech seit 10 Jahren als Waschanlagen-Spezialist weltweit präsent. Gemeinsame Forschungsprojekte, wie beispielsweise die Versuchsanlagen in der LIT Factory an der Johannes-Kepler-Universität (JKU) Linz, haben die Firmen bereits vor Jahren in einen intensiven fachlichen Austausch treten lassen.

Optimierung der Recyclingprozesse
Mit der Gründung von BLUEONE Solutions liegt der Fokus auf der Weiterentwicklung des Kunststoffrecyclings. Lindner bringt die Erfahrung im Aufbereiten von Abfallströmen und die Expertise im Waschen und Erema das Know-how im Bereich Extrudieren und Filtrieren mit ein. Synergien sollen genutzt und die Optimierungen des Gesamtkreislaufes ermöglicht werden.
„Essenziell für eine funktionierende Recyclingwirtschaft wird sein, dass die gesamte Prozess- bzw. Wertschöpfungskette – von der Abfallsammlung und Aufbereitung über das Recycling bis hin zum Kunststoff-Endprodukt – im Fokus der agierenden Unternehmen steht. Durch diesen Firmenzusammenschluss schaffen Erema und Lindner ein besseres Gesamtverständnis, um dadurch speziell im Polyolefinebereich die erforderliche Weiterentwicklung gemeinsam zu prägen“, erklärt Manfred Hackl, CEO der EREMA Group. „Im Detail betrachtet, können der Recyclingextruder, die vorgeschaltete Waschanlage sowie Materialhandling optimal aufeinander abgestimmt werden, so dass Qualitätsstandards bestmöglich erfüllt und Energiekosten optimiert werden können – dank prozessübergreifender Steuerung & Monitoring, gestützt durch digitale Lösungen. In Zukunft werden wir perfekt abgestimmte All-in-one-Lösungen anbieten, die es unseren Kunden ermöglichen, ein Gesamtpaket zu kaufen, das exakt auf ihre Anwendungen abgestimmt ist.“

• Revenue of EUR 1.25 bn and EBITDA of EUR 136.5 mn in the first half of 2023
• EBITDA and net result for the period significantly improved compared with the first quarter of 2023
• Cost-cutting program and measures to strengthen sales activities being implemented as planned
• Liquidity position strengthened by successful capital increase and extension of credit terms
• Production of TENCEL™ brand modal fibers successfully launched in China

The business performance of the Lenzing Group, a leading global supplier of specialty fibers for the textile and nonwoven industries, largely reflected the subdued market trends in the first half of 2023. After the market environment deteriorated significantly in the second half of 2022, signs of recovery were evident during the first and second quarters of 2023 in terms of both raw material and energy costs as well as demand. Textile fibers recorded improving demand, and business with nonwoven fibers and with dissolving wood pulp proved to be very stable.

Outlook
The war in Ukraine and the more restrictive monetary policy pursued by many central banks in order to combat inflation are expected to continue to influence global economic activity. The IMF warns that risks remain elevated overall and forecasts growth of 3 percent for both 2023 and 2024. The currency environment is expected to remain volatile in the regions of relevance to Lenzing.

This market environment continues to weigh on the consumer climate and on sentiment in the industries relevant to Lenzing. Recently, however, the outlook brightened somewhat according to a global survey by the ITMF.*

In the trend-setting market for cotton, signs are emerging of a further buildup of stocks in the current 2022/23 crop season. Initial forecasts also see a further buildup of stocks in 2023/24, albeit to a lesser extent.

However, despite signs of recovery in both demand and raw material and energy costs, earnings visibility remains limited overall.

Lenzing is fully on track with the implementation of its reorganization and cost-cutting program. These and further measures are aimed at positioning Lenzing in the best possible way for the expected market recovery.

In structural terms, Lenzing continues to anticipate growth in demand for environmentally responsible fibers for the textile and clothing industry as well as the hygiene and medical sectors. As a consequence, Lenzing is very well positioned with its “Better Growth” strategy and plans to continue driving growth with specialty fibers as well as its sustainability goals, including the transformation from a linear to a circular economy model.

The successful implementation of the key projects in Thailand and Brazil as well as the investment projects in China and Indonesia will further strengthen Lenzing’s positioning in this respect.

Taking into consideration the aforementioned factors and assuming a further market recovery in the current financial year, the Lenzing Group continues to expect EBITDA in a range between EUR 320 mn and EUR 420 mn for 2023.

*Source: ITMF, 21st Global Textile Industry Survey, July 2023

Freudenberg Performance Materials (Freudenberg) is launching its latest innovation Evolon® Ultra Smooth to serve the specific packaging needs of technical industries.

Evolon® Ultra Smooth fabrics are low-linting, strong and hard-wearing. The new materials are designed for industrial parts and components which require low-friction, sliding behavior during the part packing and handling procedures. Furthermore, they are durably hydrophobic and available in different weights. The reusable textile containers made of Evolon® Ultra Smooth can be used in various industries to pack and transport even very heavy and sensitive parts without damage.

The Evolon® Ultra Smooth materials have a point-sealed patterned white surface which is very different from the standard Evolon® packaging textiles and which makes them easily identifiable.  

Evolon® Ultra Smooth materials protect the surfaces of industrial and automotive parts by avoiding micro-scratches or lint contamination. By using Evolon® Ultra Smooth reusable packaging to transport parts with highly-sensitive surfaces, customers reduce the number of damaged parts and the reject rate. The innovation is available worldwide. As Evolon® Ultra Smooth is 100% made in Europe, European customers benefit from even greater flexibility in the supply chain and quick go-to-market.

PrimaLoft, Inc., a leader in advanced material technology, is expanding its  Active Insulation Range by adding four new Active Evolve styles, reaffirming its commitment to providing cutting-edge solutions that meet the evolving needs of consumers.

Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities, regardless of intensity or season. From pushing yourself during a cross country ski tour, to working up a sweat hiking to the next peak, PrimaLoft Active Evolve keeps you in your comfort zone – even when you’re pushing yourself out of it.

Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to forego liner fabrics, which means heat and moisture are more efficiently managed, breathability is supported, and user comfort is maintained. In addition to achieving optimal performance during aerobic activity, this yields a wider utility and year-round use, all while allowing brands to use less overall material when designing a garment, reducing footprint and waste.

PrimaLoft Active Evolve offers several advantages to designers. It enables them to utilize the full spectrum of color, incorporate unique patterns, and provides greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process. Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.

With more than a dozen brand adoptions thus far, PrimaLoft Active Evolve’s adaptability for the user, range of use across activities, and seasonal timing, is quickly making this one of the most versatile products in the PrimaLoft portfolio. For Fall/Winter 2023-2024, key partner brands beside Sitka and Löffler will include CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, Ziener and more.

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

Riri, which became part of Oerlikon Group on March 1, presents its FW 24-25 collection, which embraces plastic and metal trends.

Metal Trends: GALACTIC SHINE, TEXTURIZED BLACK and AMBER GLAZE
As a result of joining the Oerlikon Group, specializing in surface engineering, polymer processing, and additive manufacturing, Riri is accelerating its transition to new processes related to surface treatments, particularly the PVD (Physical Vapour Deposition) technology, a physical process that significantly reduces impacts on the environment. PVD processes can be appreciated particularly on sliders and buttons where gold and shiny black finishes stand out. Silver textures, science fiction-inspired surfaces and shapes, and glossy, brushed finishes in shades of gray and very light gold: GALACTIC SHINE brings to earth a sidereal experience, witness from a journey where the atmosphere becomes rarefied and elegance takes shape among metalized leather tapes, gold PVD pullers, organic cotton, and gleaming inox. Black also shines in the TEXTURIZED BLACK selection, in tone-on-tone contrasts that create plays of light and shadow, thanks to metallic effects, glossy black PVD treatments, tapes and galvanic in shades of black. The atmosphere becomes warmer by varying on amber tones, the absolute protagonists of the AMBER GLAZE mood, which offers a different interpretation of elegance through bright amber tones, rose gold, diamond prints and geometric patterns.

Plastic Trends: GHOSTLY ICE and SPRAY VANISHED
GHOSTLY ICE features accessories that refer to the skiing theme, offering an algid beauty made up of transparent surfaces and icy effects, a theme in which the sustainability of mono-materials coexists with the elegance of the end result. The color inspirations are totally different, but sustainability and elegance remain unchanged in the SPRAY VANISHED zipper selection, in which vibrant multicolored effects communicate joy and vitality through iridescent PVD effects and the use of recycled materials, such as the polyamide of the patented B.Lock button.

Flat knitting solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan has launched its “SHIMA HelpCenter” customer support site. SHIMA HelpCenter integrates Help, FAQ, Operation Manual, and Glossary functions for SHIMA SEIKI products, and supports cross-content keyword search to improve user convenience. In addition, video content provides easy-to-understand explanations of various product functions, as smart solutions to questions and problems that may arise during product use. With support for smartphones and tablets, our product users can use the service anytime, anywhere. Operation manuals that were previously provided in printed form are being converted to the online version in order to provide services more efficiently in an environmentally friendly, sustainable, and convenient manner.

SHIMA online is a web service platform which features “APEXFiz®” design software subscription service, “yarnbank®” digital yarn sourcing service, “SHIMA Datamall™” digital content service, “SHIMANAVI®” e-learning system and “SHIMA KnitManager™” knit production management software, all of which are designed to improve operational efficiency and create attractive and sustainable products. With a SHIMA online account, both SHIMA HelpCenter and SHIMA Datamall can be accessed using the same ID.

adidas announced preliminary results for the second quarter of 2023. In Q2, currency-neutral revenues were flat versus the prior year level. In euro terms, the company’s revenues declined 5% to € 5.343 billion (2022: € 5.596 billion). The company’s gross margin was up 0.6 percentage points to 50.9% during the quarter (2022: 50.3%). Operating profit reached € 176 million in Q2 (2022: € 392 million), reflecting an operating margin of 3.3% (2022: 7.0%). The company’s top- and bottom-line development in the quarter was positively impacted by the first sale of some of its Yeezy inventory as announced at the end of May. In addition, the underlying adidas business also developed slightly better than expected.

Consequently, the company has updated its full year guidance. adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate). At the same time, the company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level.

Including the positive impact from the first Yeezy drop, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

If successful, potential future Yeezy drops would further improve the company’s results.