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2 results
adidas: Study on effect of pressure in sports (c) adidas AG
19.02.2024

adidas: Study on effect of pressure in sports

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Covering in-depth detail on what pressure looks like within each sport, how it has been proven to impact specific in-game moments, the brain zones that neuro11’s state-of-the-art brain technology measures and the main insights from each athlete’s training session, each report sets out to support all athletes in accessing the optimal zone - the brain state in which they perform at their best.

Rounded off with science-backed tips that reveal the optimal area of a goal to strike a penalty, how to use time to regain focus before netting a free throw, as well as the impact of dwell time on putting in golf – the guides are shaped around enhancing mental focus during some of the most pressured moments across sport.

1 Findings captured during athlete training sessions, as part of adidas SS24 Brand Campaign, in collaboration with neuro11 (November ’23- January ’24). Study carried out with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, in addition to 5 grassroot athletes.

More information:
adidas wearable sensors wearables
Source:

adidas AG

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21.02.2023

Polartec®: New technology reduces fiber fragmentation in laundering tests

  • Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

  • Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

The brand used the AATCC (American Association of Textile Chemists and Colorists) TM212-2021 test method for fiber fragment release during home laundering. This test was conducted with large sample sizes to account for variability. The testing concluded that Shed Less Fleece reduced fiber fragment shedding by an average of 85% compared to the baseline fabric.

“In 2016 we began looking into how we might test for fiber loss because there wasn’t a lot of research on the issue.” said Aimee LaValley, Polartec Textile Development, Dye and Chemistry Manager. “This led to new products like Polartec Power Air™, new manufacturing processes, as well as our participation in the TextileMission workgroup to study the issue on an interdisciplinary basis.”

TextileMission was a three year collaborative initiative of academia and industry to reduce the impact of textile microplastics funded by the German Federal Ministry of Education and Research. Founding partners include The Association of the German Sporting Goods Industry, Hochschule Niederrhein - University of Applied Science; TU Dresden - Institute of Water Chemistry; Vaude Sport; WWF Germany; Adidas AG; Henkel AG; Miele & CIE; and Polartec, LLC.

Polartec® Shed Less Fleece will be initially launched in the United States and will be available to customers beginning March 1, 2023. The brand plans to apply the Shed Less process to many other industry-leading fabric platforms and manufacturing facilities around the world.

More information:
Polartec Shed Less Fleece textile fiber fragment shedding laundering
Source:

Polartec

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