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(c) Messe Frankfurt (HK) Ltd.
14.06.2022

Intertextile Shanghai Home Textiles unveils three trend themes for 2023

This year, Intertextile Shanghai Home Textiles again joins forces with NellyRodi™, the renowned French agency for international forecasting, to present the design theme for 2023 – ‘ALIVE’ – together with three trends: HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES.

Nature is a keyword in HUMAN CAPITAL
This direction reflects how people want to reconnect with the environment by choosing a local approach, short supply chains, raw and natural materials, and traditional techniques. For instance, 100% plant-based materials, as well as metalised fringed jacquards and gold yarns are used to illustrate this concept.

Inspired by everyday basics and daily essentials, the trend uses a soft, luminous white palette mingled with muted and amber shades of vegetal dyes. Designs also incorporate figurative hand-drawings, archaic bestiary, stylised wildflowers and geometric patterns.

This year, Intertextile Shanghai Home Textiles again joins forces with NellyRodi™, the renowned French agency for international forecasting, to present the design theme for 2023 – ‘ALIVE’ – together with three trends: HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES.

Nature is a keyword in HUMAN CAPITAL
This direction reflects how people want to reconnect with the environment by choosing a local approach, short supply chains, raw and natural materials, and traditional techniques. For instance, 100% plant-based materials, as well as metalised fringed jacquards and gold yarns are used to illustrate this concept.

Inspired by everyday basics and daily essentials, the trend uses a soft, luminous white palette mingled with muted and amber shades of vegetal dyes. Designs also incorporate figurative hand-drawings, archaic bestiary, stylised wildflowers and geometric patterns.

ROUSING COMMITMENT celebrates creative self-expression
The trend combines a lively play of mix-matching patterns and colours. This embraces the integration of neutral shades through touches of metallic silver and fluorescent colours to represent the urban life.

Foamback and other fabrics influenced by sports materials, as well as extravagant jacquards, silicon embossing and bouclé fabrics draw out feel-good factor of the theme. Prints using modern twists on traditional patterns, lettering plays, exuberant florals and bold geometrics, also deliver the desire to live freely by sharing joy and happiness with others.

The fantasy of UNREAL REALITIES
In order to push the limits of imagination, science and technology, consumers tap into digital realms to connect with other realities, augmented worlds and futurist utopias that draw out the potential of today’s technology. Metalised rainbow colours highlight the magic and wonder under this virtual reality theme, while surrealistic photoprint shapes, misty landscapes, blurry effects and fantastical nature adds a futuristic touch.

The theme adopts iridescent gleam of semi-transparent voiles, muslins, recycled synthetics and added pearly or glazed aspects. Soft, light meshes, honeycombed or blistered surfaces and cloudy seersuckers elevate the textures in the fabrics.

The trends are decided by a committee led by the NellyRodi™ Agency (France) and formed by top forecasters including Mr Vincent Grégoire (France), the agency’s Consumer Trends and Insights Director; Mr Shen Lei (China), Founder and Chief of Interior Architects Design; and Ms Tracy Jen (Taiwan, China), the Host of ‘Eremito’; as well as Ms Sakina M’sa, the beloved French fashion designer and entrepreneur.

In order to integrate exhibitor and industry resources more effectively, the organisers of Intertextile Shanghai Home Textiles have announced that the Spring and Autumn editions will be merged this year. The two fairs will now be held concurrently from 15 – 17 August 2022 at the National Exhibition and Convention Center.

Source:

Messe Frankfurt (HK) Ltd.

ISKO launches ISKO™ World (c) ISKO, SANKO TEKSTIL
05.07.2021

ISKO launches ISKO™ World

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

More information:
Isko ISKO™ World digital Denim
Source:

ISKO / Menabò Group