From the Sector

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

“Restart was a statement!”
“It's been quite a rodeo ride putting together two B2B trade shows, one D2C festival, three conferences, parties, dinners and receptions for so many different audiences and all while the pandemic continues in full swing – barring the rain and flight chaos. I would have wished that even more visitors would have come, but overall the restart was much better than expected. It was definitely an announcement." Anita Tillmann, Managing Partner Premium Group

New togetherness, new exchange, new ideas
With the premiere of the festival for style & culture, The Ground, young consumers and Berlin communities from GenZ and GenY were part of the Premium Group event cosmos for the first time. Almost 6000 fashion enthusiasts and trade visitors came together at The Ground. Exciting conversations, interactive fire moments and cool shows created a special vibe in and around the Palais am Funkturm. The focus was on young target groups wearing, feeling and thinking. How brands can reach young customers, communicate with them and build trust and much more.

New community through 'Larger than Life Ball'
On Saturday, the day with the most visitors at The Ground, the spectacular ballroom event, the Larger than Life Ball, curated by The House of Gorgeous Gucci in the summer garden of the Palais, caused enthusiasm. Numerous stars and friends of the international LGBTQ+ scene from New York, Rio de Janeiro and Berlin celebrated a colourful open-air party for over 5 hours with cool music and live MC, sensational outfits, plateau heels and wild vogueing and dance competitions on a water catwalk.

Must have PEACE charity initiative
The must-have PEACE merch collection initiated because of the Ukraine war in favour of Be An Angel e.v. was very well received. The sale of limited-edition clothing and accessories from Carry, Closed, Drykorn, Eastpak, Lala Berlin, Lee, Le Specs, MCM, Merz b. Swans and Wranglers as well as generous donations from Boss, among others, brought in a total of almost 15,000 euros. The remaining stocks are promoted and sold via influencer accounts.

January 2023: Happy Birthday, PREMIUM!
The next Premium Group event cosmos will take place from Tuesday, January 17th to Thursday, January 19th, 2023 with a B2B focus again at the Berlin exhibition centre. The focus is on a big anniversary: the PREMIUM will be 20 years old! After the successful kick-off, the CONSCIOUS CLUB Conference will also be further developed for the next round.

The Berlin Fashion Week and Premium Group events will take place at the same time again from 2023.

Facts

• Premium Group event cosmos
• 2 trade shows: PREMIUM and SEEK
• 1 festival: The Ground
• 3 conferences: FASHIONTECH, CONSCIOUS CLUB Conference, The Ground Talks
• More than 800 participating brands
• 45,000 sqm total area
• 50 talks & panels with 85 speakers
• Newcomer brands: 230 at PREMIUM, 134 at SEEK

On June 13, EREMA Group and Borealis invited representatives of the international plastics and recycling trade press to Upper Austria for a sneak preview of the technological developments and lighthouse projects that the companies will present at K 2022, the plastics industry's international meeting place. The venue for the pre-K event was EREMA Group headquarters in Ansfelden.

EREMA Group K 2022 preview
In Düsseldorf, the subsidiaries of the EREMA Group - which are EREMA, PURE LOOP, UMAC, 3S, KEYCYCLE and PLASMAC - will present their technological innovations, services and support together at a Group trade fair stand for the first time. Seven new recycling systems and components will be presented that enable large-scale plants with a production capacity of up to 6 t/h while setting a milestone in recyclate quality and process stability. This is made possible by technological innovations in the plasticizing unit that have been specially developed for high throughputs with low specific energy consumption, the new EREMA 406 laser filter with a 50 percent larger screening area, and new digital assistance systems that will be launched at K 2022 and made available on the BluPort® customer platform. These include, for example, the PredictOn app, which helps to anticipate and eliminate imminent malfunctions based on continuous measurement and evaluation of machine data.

New series of machines for new target groups
For customers looking for rapidly available recycling systems for simple applications, EREMA Group subsidiary UMAC has an innovation in store for K 2022. The company, which has so far specialised in refurbishing and trading in previously owned equipment, is expanding its business area and in Düsseldorf will launch READYMAC, a standardised, prefabricated recycling solution that can be produced from stock, based on proven EREMA TVE technology.

Finally, in the inhouse recycling segment, PURE LOOP and PLASMAC will round off the wide range of machines offered by the group of companies with their product portfolio.

Live recycling and lighthouse projects at the Circonomic Center
In the outdoor area of the K show, EREMA will bring plastics recycling to life with live demonstrations in conjunction with cooperation partners. Different waste streams are processed for this purpose. The wide variety of high-quality applications for recyclate will be showcased in the "products made of recyclate" exhibition, ranging from technical components to consumer goods and food packaging.

Borealis – accelerating the transition towards a more circular future
Borealis is committed to using their expertise and global reach to advance the circular economy of plastics. At the joint Pre-K 2022 kick-off on June 13, Borealis provided a preview of their integrated way of circular thinking and featured topics and activities at the K Fair 2022 in October. The preview covered new technologies and innovations including new packaging and infrastructure applications of the Bornewables™ portfolio of circular polyolefin products, manufactured with renewable feedstocks. New applications for Design for Recyclability, Re-Use, chemical recycling and advanced mechanical recycling were also on display.

The ReHubs initiative brings together key European and world players to solve the European textile waste problem by transforming “waste” into a resource, and to boost textile circular business model at large scale.

This collaboration is set to turn the societal textile waste issue into a business opportunity and to fulfil the EU ambitions of the Green Deal, of the mandatory texile waste collection by end 2024 and the transition into Circular Economy.

In 2020 EURATEX launched the ReHubs initiative to promote collaboration across the extended textile value chain and considering all perspectives on chemicals, fibers making, textiles making, garments production, retail and distribution, textiles waste collection, sorting and recycling.

In June 2022 ReHubs completes a Techno Economic master Study (TES) which researches critical information on the feedstock (textile waste) data, on technology, organizational and financial needs to recycle 2.5 million tons of textile waste by 2030 and to effectively launch the ReHubs.

EURATEX’s ReHubs initiative plans to pursue fiber-to-fiber recycling for 2.5 million tons of textile waste by 2030
According ReHubs Techno Economic Master Study (TES), the textile recycling industry could generate in Europe around 15,000 direct new jobs by 2030, and increase need for nearshoring and reshoring of textile manufacturing.

The textile recycling industry in Europe could reach economic, social and environmental benefits for €3.5 billion to €4.5 billion by 2030
“Transform Waste into Feedstock” announced as first project supported by the ReHubs, and aiming at building up a first 50,000 tons capacity facility by 2024.

Europe has a 7-7.5 million tons textile waste problem, of which only 30-35% is collected today.  

Based on the ambitious European Waste law, all EU Member States must separately collect the textile waste in 2 years and half. While some countries are designing schemes to face the waste collection challenge, currently no large-scale plan exist to process the waste.

The largest source of textile waste (85%) comes from private households and approximately 99% of the textile waste was made using virgin fibers.

Euratex  assesses that to reach a fiber-to-fiber recycling rate of around 18 to 26 percent by 2030, a capital expenditure investment in the range of 6 billion € to 7 billion € will be needed, particularly to scale up sufficient sorting and processing infrastructure. The economic, social, and environmental value which could be realized, potentially total an annual impact of €3.5-4.5 billion by 2030.

Once matured and scaled, the textile recycling industry could become a profitable industry with a total market size of 6-8 billion € and around 15,000 direct new jobs by 2030.

Next steps of the ReHubs initiative

• A European textile recycling roadmap proposing Objectives and Key Results to recycle fiber-to-fiber 2.5 million of textile waste by 2030
• A leading collaboration hub with large players and SMEs from across an extended European textile recycling value chain
• A first concrete portfolio of 4 launching projects:
  - Transform textile waste into feedstock
  - Increase the adoption of mechanically recycled fibers in the value chain
  - Expand capacity by solving technical challenges for thermo-mechanical textiles recycling
  - Create capsule collection with post-consumer recycled products

The 1^st project addresses current sorting technologies which have limits to identify materials with sufficient accuracy for the subsequent circular recycling processes. The “Transform Waste into Feedstock” project will focus on further developing and scaling such sorting technologies. The project group led by Texaid AG aims on building up a first 50,000 tons facility by the end 2024.

• Lenzing continues to focus on partnering for systemic change

• Clear commitment to improving the environmental footprint of textile and nonwoven industries

• Global initiative TfS promotes sustainable design of global supply chains

The Lenzing Group, a world-leading provider of wood-based specialty fibers for the global textile and nonwoven industries, has joined the chemical industry’s sustainable supply chain initiative, Together for Sustainability (TfS). Together with Lenzing, numerous internationally active chemical companies have joined the initiative. Their common goal is to make the global supply chains of the chemical industry sustainable.

“Joining the TfS initiative is another clear commitment to improving the environmental footprint of the global textile and nonwoven industries and proves that sustainability is taken very seriously at Lenzing – so much so that sustainability is at the heart of our business strategy. So much so, it sits at the core of the Group’s business strategy. The industry needs innovation in order to transition from linear to circular ways of working, and Lenzing will continue to partner across the supply chain to bring this vision to life,” says Robert van de Kerkhof, Chief Commercial Officer Fiber at Lenzing.

Partnering for systemic change
Complex global sustainability challenges require a collaborative approach to developing systemic solutions, involving many stakeholder groups. In order to make the global textile and nonwovens industries more sustainable and bring about systemic change, Lenzing has therefore also been building on partnerships within its sustainability strategy “Naturally Positive” for many years.

“I am very proud to welcome Lenzing to the TfS family, bringing the TfS membership to 37 companies. Together and with our strategic partners we continue to expand our reach and increase our impact on the sustainability performance in chemical supply chains. Given the regulatory landscape, climate challenges and market conditions, the need for sustainable businesses only intensifies. TfS is the crucial enabler to make supply chains and businesses at large more sustainable and contribute to developing a better world”, says TfS President Bertrand Conquéret.

The global TfS initiative follows the principles of the UN Global Compact and Responsible Care.

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Baldwin, a leading global manufacturer and supplier of precision spray systems and technology for sustainable textile manufacturing, announce a new collaboration to optimize performance and resource saving in the finishing department.

The two companies aim to support textile manufacturers in their development projects, targeting to improve their product safety, performance and functionality, while at the same time maximizing the productivity and resource utilization of the finishing application process.

Archroma and Baldwin are collaborating in multiple projects that combine Archroma’s most sustainable product innovations with Baldwin’s Texcoat G4.

TexCoat G4 is a non-contact spray technology for textile finishing and remoistening, designed to allow a controlled and optimal coverage of the exact amount of finish chemistry for reaching specific characteristics of the fabric. The system can be used to reduce water consumption by as much as 50% compared to traditional padding application processes.

Archroma and Baldwin are currently testing Archroma’s finishing products and systems, such as the soon-to-be-launched PFC-free* Smartrepel® Hydro SR for water-based soil repellence, as well as metal and inorganic particle-free antimicrobial technologies like Sanitized T 20-19 and TH 15-14, which will be launched at the upcoming Techtextil 2022.

The first test results will be available for discussions with both partners at Techtextil at their respective booths.

adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures.

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. With this in mind, adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Fronted by a raft of next generation trailblazers, including global award-winning actress Hoyeon, US gymnast sensation Nia Dennis, American football superstar Tua Tagavailoa, and Chinese national sprinting champion Xie Zhenye, the campaign reveals how choosing comfort in mind and body has given them confidence, more internal headspace, and the ability to embrace any challenges within their journey of progress.

Key looks include:

• Women’s Rib Dress: A straight minimalist silhouette in block-colour black, which can be worn individually or layered for a more expressive look. Features a twister racerback detail, crew neck cut, and side split hem for an added edge
• Men’s Classic Tee paired with Woven Pants and Coach Jacket: Paying homage to sport heritage, the woven pants and coach jacket offer an oversized and relaxed fit, in a neutral but bold colour pairing. The ribbed crewneck tee complements the look with a stylish mixture of textures
• Women’s Oversized Hoodie with Rib Crop Top and Biker Shorts: A muted pastel toned top designed with a cropped hem and matching shorts in soft rib knit material, creating an effortless fresh but cosy look which can be easily layered with a slouchy oversized hoodie
• Men’s Fleece Hoodie layered over Oversized Tee and Fleece Shorts: Relaxed fit basic tee with a vibrant red block logo paired with a boxy hooded jumper which boasts an oversized aesthetic. Complemented by baggy fleece-lined shorts ensures comfort through every move and moment

AkzoNobel is to further strengthen its African footprint after reaching an agreement with Kansai Paint to acquire its paints and coatings activities in the region. Completion, which is subject to regulatory approvals, is expected during the course of 2023.
 
Present in 12 countries in Africa, Kansai Paint has regional consolidated revenue of around €280 million. The transaction includes the Plascon brand, which has more than 100 years of heritage in South Africa. Together with our own Dulux brand, they’re the longest-established paint brands in the region. The intended acquisition also includes automotive and protective coatings, and coatings for wood and coil.
 
“Acquiring Kansai Paint’s activities in the region will help us to further expand our paints and coatings business in Africa and provide a strong platform for future growth,” says AkzoNobel CEO, Thierry Vanlancker. “Kansai Paint shares our commitment to innovation and sustainability, and we look forward to combining our expertise, which will result in a wider range of innovative products and more sustainable solutions for our customers.”
 
Adds Kunishi Mori, Kansai Paint’s president: “We are convinced that AkzoNobel is the best owner as AkzoNobel considers the decorative paints business as a core business and will therefore be able to unlock the full potential of the business, thereby contributing to the development of the African economy.
 
”For Prejay Lalla and Arvind Shekhawat, Chief Executive Officers of KPAL and KPEA (the respective Africa entities being sold by Kansai Paint in this transaction), this agreement is an opportunity to further enhance growth. “We believe that AkzoNobel will be the owner who will elevate the business to the next level as AkzoNobel is willing to invest in ESG, is committed to innovation, workforce development and broader career opportunities as well as the long-term success of its paint businesses in Africa.”
 
The intended acquisition follows on from a series of recent acquisitions by AkzoNobel across paints and coatings over the last two years, including Titan Paints in Spain and Portugal, New Nautical Coatings in the US and, most recently, Grupo Orbis in Latin America.

Report Offers INDA Members Key Metrics to Assist in Strategic Planning and Investments

INDA, the Association of the Nonwovens Fabrics Industry, announces publication of the ninth edition of the annual North American Nonwovens Supply Report for its members.

Based on extensive research, producer surveys and interviews with industry leaders, the report provides an overall view of North American supply, including the key metrics of capacity, production and operating rates, in addition to regional trade, through the year 2021. The 75-page report contains 36 figures and 11 tables.

Findings from this year’s Supply Report include:

• North American capacity continues to increase with investments being made across all the processes and for a variety of end-uses. Production output exceeded that of new capacity, resulting in the industry’s nameplate capacity utilization increasing year-over-year, for the fourth consecutive year.
   
• In 2021, capacity of nonwovens in North America reached 5.540 million tonnes, an increase from the previous year of 1.8% (net growth of 98,300 tonnes) and an improvement over the previous year’s pandemic-impacted growth rate of 0.5%.
   
• The industry was able to quickly react to the demand for electrostatically charged fine-fiber meltblown used in the manufacture of respirators and pleated face masks. Twenty-two meltblown lines were added in 2020, resulting in 7.2% year-over-year growth rate for meltblown. In 2021, another 12 lines were added, resulting in 8.5% annual growth over 2020.
   
• North American imports, in tonnage, increased 1.6% in 2021 as exports decreased 6.0%. Imports were led by China accounting for 39% of the imports into North America followed by India (14%) and Germany (9%). Even with the significant shifts in North American trade dynamics, nonwovens tend to stay where they are produced, with the net trade balance (imports less exports, 422,100 tonnes) accounting for less than ten percent of the region’s capacity

The report—and the quarterly INDA Market Pulse and monthly Price Trends Summary—are provided to the nearly 400 INDA member companies and associates as part of their membership. The data gathered for this annual report serves as the foundation for the both the biannual Global Nonwoven Market Report published in September of 2021 and the biannual North American Nonwovens Industry Outlook, which will be updated and published this fall.

With global consumers becoming more conscious about personal hygiene and environmental protection, exhibitors at Cinte Techtexil China will spotlight materials and technologies for products that respond to these trends. The fair will probe into the associated growth opportunities as the country is one of the leading markets for nonwovens and technical textiles. The event will be held from 6 – 8 September at the Shanghai New International Expo Centre.

The technical textiles and nonwovens industries, the latter notably, are significantly expanding amid the pandemic. A recent forecast[1] predicts that the global polypropylene nonwoven fabric market will continue to rise at a CAGR of 6.7%, reaching USD 39.23 billion by 2028. The anticipated growth is bolstered by demands in end-use industries such as sanitation, medical, automotive and more. In 2020, Asia Pacific was named the largest regional market in the world and is expected to grow significantly over the forecasted period.

The prediction reaffirms the growth prospects of nonwovens. In this regard, industry players expressed much optimism about associated future opportunities during Cinte Techtextil China last year. “The field of nonwovens is poised for a positive growth as the awareness of personal hygiene and pandemic prevention sustains in the domestic market,” commented Mr James Gao, Head of Marketing and Textile Technologies, Uster Technologies (China) Co Ltd. He added: “We decided to join the fair and showcase our new launches as we remain confident in the future development of the industry, especially since China is dominating the global scene.”

Going green is the way forward
Turning to yarns and fibres, the sector is shifting to greener and smarter production that echoes the trend towards sustainability that is gaining considerable traction across the globe. Meanwhile in China, this movement was observed by many exhibitors at the 2021 edition, including Mr Roberto Galante, Plant Manager of FMMG Technical Textiles (Suzhou) Co Ltd, the Chinese subsidiary of the Fil Man Made Group. He mentioned: “The market is paying more attention to environmental protection, and we receive enquiries about special yarns for this every day. We focus on technical yarns for filtration as well as anti-bacterial properties, which are very important for the environment. The potential here in China is incredible and this is a big opportunity for everybody.”

Cinte Techtextil China’s product categories cover 12 application areas, which comprehensively span across a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw material providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

• with a ready-to-use swatch book dedicated to its DEEP DIVE sustainable dyeing system for dark, popular color basics

Archroma, a global leader in specialty chemicals towards sustainable solutions, launches its first ever ready-to-use swatch book, dedicated to creating sustainable black and dark color basics for faster time to market, to support its popular DEEP DIVE 2.0 system.

In 2018, Archroma launched its system solutions, a holistic approach aimed at addressing the growing expectations of the public in terms of keeping consumers, and the environment, safe.
Under the umbrella of "The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it's our nature", the Archroma systems are designed to create innovation and performance, whilst reducing the impacts on water, energy and other natural resources. The savings generated by these 70+ system solutions are demonstrated by Archroma's proprietary ONE WAY Impact Calculator, a ground-breaking tool launched in 2012 and continuously upgraded to simulate and optimize the footprint of textile application processes.

One of these systems, DEEP DIVE 2.0, has attracted a lot of interest not just from textile manufacturers but also from major brands and retailers worldwide. This popular system combines Drimaren® Ultimate HD, high-performance reactive dyes, with Blue Magic, an all-in-one pretreatment, Optifix® RUB New liq and Siligen® SIH-S New liq, a finishing treatment improved rub fastness and elegant hand feel, and an effective hydrolyzed dye remover, Cyclanon® XC-W New liq. The result is a shorter dyeing process combining right-first-time productivity, an improved fabric quality for longer lasting end-articles, as well as dramatically reduced water and energy utilization for brands committed to drive more sustainable production. Savings can reach up to 31% water and 34% energy.

The system is ideally suited for medium and dark cottons that have high performing fastness to light, multiple home laundering, saliva – in other words: apparel used for fashion, sports and baby’s wear.
At the same time, interested manufacturers and brands were facing the constant challenge of the fashion industry: time to market.

Often design is separated from execution in the factory and as such often designers initially select color that cannot be met in reality on different fibers or production routes in terms of color flare, metamerism, brightness, depth and now sustainable metrics – leading to lengthy delays and compromises in function, performance and/or color.
Archroma decided to create a dedicated tool aimed at addressing these issues. The company developed a new, unique book with color swatches made with the system that is ready to implement immediately into production thanks to engineered color standards and specifications.

This new tool offers a path to bridge the gap between “art and science” by providing at inspiration phase fully executable deep colors for cotton with controlled color metamerism and at the same time demonstrate water, energy and chemical savings, enhanced color fastness using safe chemistry for the end consumer. As a wardrobe staple, medium to dark shades are very popular with consumers. As a result, most brands and retailers often have and sell up to 60% of medium to dark shades in their seasonal palettes. It’s also the dark shades that use the most water and energy in production, so prioritizing these colors would have the largest ecological positive impact. The 48 colors swatched in the DEEP DIVE 2.0 book have been selected based on market popularity to allow brands and manufacturers to match that very stable market demand. Customers may use these colors as presented, or as inspiration whereby Archroma can create and match new custom colors using the DEEP DIVE 2.0 system.

Christophe Maestripieri, Global Head of the Archroma Brand Studio, the company’s department dedicated to support brands’ projects and innovations, explains: “We wanted to make sure our partners have all the tools they need to convert to more sustainable colors. We had the ideal dyeing system to do that, DEEP DIVE 2.0, with its high performance and reduced impacts on resources. Now, with the new DEEP DIVE 2.0 swatch book, we also offer to brands and manufacturers a way to select sustainable color options that meet the market demand for high quality medium to dark shades which can be implemented into production right away.”