From the Sector

adidas announces preliminary results for the third quarter and adjusted its full year 2022 guidance. The company’s new outlook takes into account a further deterioration of traffic trends in Greater China as well as a significant inventory build-up as a result of lower consumer demand in major Western markets since the beginning of September, which is expected to lead to higher promotional activity during the remainder of the year. The new outlook also reflects several one-off costs impacting the company’s bottom-line results in both the third and fourth quarter of the year.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the third quarter. Currency-neutral sales in Greater China declined at a strong double-digit rate reflecting the continued widespread covid-19-related restrictions as well as significant inventory takebacks. Excluding Greater China, currency-neutral revenues in the company’s other markets combined continued to grow at a double-digit rate during the quarter. In euro terms, the company’s sales increased 11% to € 6.408 billion in Q3. The gross margin declined 1.0 percentage points to a level of 49.1% and operating margin reached 8.8% during the third quarter (2021: 11.7%). Net income from continuing operations was € 179 million in Q3 (2021: € 479 million). The bottom-line development during the quarter reflects several one-off costs totaling almost € 300 million on the net income level. The majority of these expenses reflect the company’s decision to initiate the wind-down of its business operations in Russia. In addition, non-recurring costs related to accelerated cash pooling in high inflationary countries, a recently settled legal dispute as well as higher provisions for customs-related risks also had an adverse effect on the company’s gross profit, operating overheads as well as financial and tax expenses in the quarter.

As a result of the deteriorating traffic trend in Greater China, higher clearance activity to reduce elevated inventory levels (up 63% on a currency-neutral basis at the end of Q3) as well as total one-off costs of around € 500 million on the net income level in 2022, the company reduced its full year guidance. adidas now expects currency-neutral revenues for the total company to grow at a mid-single-digit rate in 2022 (previously: mid- to high-single-digit rate), reflecting double-digit revenue growth during the fourth quarter. This growth will be driven by adidas’ strong product pipeline, support from the FIFA World Cup 2022 as well as easier prior year comparables. The company’s gross margin is now expected to be around 47.5% in 2022 (previously: around 49.0%). Consequently, the company’s operating margin is now forecasted to be around 4.0% in 2022 (previously: around 7.0%). Net income from continuing operations is expected to reach a level of around € 500 million (previously: around € 1.3 billion).

In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same order of magnitude. In addition, in light of the challenging market environment adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives aimed at mitigating the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year.

• Stéphane Ferreira joined Carbios as Director of Operations and Executive Committee Member, on October 10, 2022.
• Frédéric Alarcon appointed Licensing Manager
• Arnaud Tillon appointed Group Marketing Director
• New areas of expertise complete the seniority of Carbios’ leadership team, following June appointments of Mathieu Berthoud as Sourcing and Public Affairs Director, Lionel Arras as Industrial Director, and Pascal Bricout as Strategy and Finance Director.
• Departure of Martin Stephan, Deputy CEO

Carbios strengthens its organization with the appointment of Stéphane Ferreira as Director of Operations. He will be in charge of the business’ global development and will steer the relationship with Carbios’ industrial and commercial partners.

Stéphane Ferreira's team will be reinforced by two new members, including:

• Frédéric Alarcon, Licensing Manager, who joined Carbios on September 5. His role is to build and deploy the process licensing model that is at the heart of Carbios’ business model;
• Arnaud Tillon, Group Marketing Director, who joined the firm on September 12. He will support the company’s development by defining and deploying the marketing strategy. He is also in charge of reinforcing the customer culture within the organization.

Martin Stephan will leave his position as Deputy CEO on October 15, 2022, after nearly six years at Carbios.

Emmanuel Ladent, Carbios’ Chief Executive Officer: "The appointment of Stéphane Ferreira as Director of Operations is excellent news for Carbios. His extensive experience in global markets will help Carbios reach a new level, by deploying the company’s proprietary technologies on a large scale. I am also very pleased with the recent arrivals of Frédéric Alarcon and Arnaud Tillon, whose respective expertise in licenses and mass-market offers will be invaluable. Lastly, on behalf of all Carbios’ teams, I want to salute and thank Martin Stephan for his continued commitment to the company’s development. His experience, expertise and skills have been key to developing partnerships which have enabled Carbios to be so close to industrial deployment and recognized as the future worldwide leader of plastics and fibers in the circular economy."

World Natural Fibre Production in 2022 is estimated at 32.6 million tonnes, down 1.1 million tonnes from the estimate one month ago. Production reached 33.3 million tonnes in 2021 and 31.6 million in 2020.

A drought in Texas where over half of cotton produced in the United States is grown, and flooding in Pakistan, the fifth largest cotton producer, account for the decline (www.ICAC.org).

• Nearby cotton futures on the Intercontinental Exchange rose 14% from the end of July and finished August at $2.60 per kilogram.
• The Eastern Market Indicator of wool prices in Australia, fell 1% from mid-July to mid-August to US$9.27 per kilogram.
• Prices of jute fibre in India quoted by the Jute Balers Association (JBA) at the end of August converted to US$ fell 4% from a month earlier to 79 cents per kilogram.
• Prices of silk in China equalled US$ 28.7 per kilogram at the end of August, compared with US$29.5 per kilogram in July 2022, a change of 3%.
• Coconut coir fibre in India held at US cents 21 per kilogram in August.

World production of jute and allied fibres is estimated unchanged at 3.2 million tonnes in 2022 compared with 2021. High market prices in 2021 motivated farmers to expand planted area in both Bangladesh and India, but dry weather during June and July will limit yields per hectare. Normal monsoon rains resumed in South Asia during August, too late for the 2022 jute crop (https://www.wgc.de/en/).

Production of coir fibre rose by an average of 18,000 tonnes per year during the past decade, and production was at a record high of 1.12 million tonnes in 2021. Production is expected to remain high in 2022.

Flax has also been trending upward, rising by an average of 27,000 tonnes per year, and production in 2022 is estimated to remain above one million tonnes.

World wool production is forecast up by 5% in 2022 to 1.09 million tonnes (clean), the highest since 2018. Wetter weather in the Southern Hemisphere, following eight years of drought, is allowing farmers to rebuild herds (https://www.wool.com/market-intelligence/).

Natural fibres are heavily-traded commodities, and supply chain disruptions are causing significant economic losses as freight costs remain high and deliveries are delayed.

About 40% of world cotton production moves as fibre in international trade each season. Over half of world jute production moves as fibre or product, and around 55% of world wool production is exported as raw wool. Abaca, flax, and sisal are also heavily traded.

Most natural fibre exports traverse back-haul ocean freight routes from the Western Hemisphere to East Asia and the Middle East, from South Asia to East Asia and Europe, from Africa to East Asia and the Middle East, and from Australia and South Africa to China. Such routes are relatively underserved in the best of times, and reduced sailings since the start of Covid are restricting trade volumes.

As of the end of August, Freightos (https://fbx.freightos.com/) quoted the cost of moving a 40’ container from the United States West Coast to East Asia at $793, compared with $1,020 in March 2022. Nevertheless, average freight costs on back -haul routes used by natural fibres remain approximately triple their pre-covid levels. In addition to ocean freight costs, inland transportation is also affected by high fuel prices and a lack of containers. As one example, charges for inland handling of export containers in Bangladesh, the largest exporter of raw jute, increased by 48 per cent during August.

• Aims to tackle the immense textile waste generated in urban environments, on the back of import bans of waste materials
• Addresses the shortcomings of current textile recycling technologies, which are unsuitable for urban settings due to the use of heavy chemicals
• Technologies developed by the newly-formed RGE-NTU Sustainable Textile Research Centre will be test-bedded in RGE’s pilot urban-fit textile recycling plant, projected for completion as early as 2024

Royal Golden Eagle (“RGE”), a global group of resource-based manufacturing companies, which includes a world-leading viscose fibre producers Sateri and Asia Pacific Rayon (APR), is developing urban-fit, closed-loop textile-to-textile recycling solutions, through the newly-formed RGE-NTU Sustainable Textile Research Centre (RGE-NTU SusTex). This is a five-year research collaboration between RGE and Nanyang Technological University, Singapore (“NTU”), to accelerate innovation in textile recycling that can be deployed in urban settings. The research centre will develop new technologies to recycle textile waste into fibre and create new, next-generation eco-friendly and sustainable textiles.

This move comes on the back of the tightening of waste import bans in countries such as China, India and Indonesia, which are among the world’s largest waste processors. The stricter import bans have left cities in need of viable local textile recycling solutions to tackle the immense textile waste generated.

RGE Executive Director, Mr Perry Lim, said, “Current textile recycling technologies, which rely primarily on a bleaching and separation process using heavy chemicals, cannot be implemented due to environmental laws. At the same time, there is an urgent need to keep textiles out of the brimming landfills.” He added, “As the world’s largest viscose producer, we aim to catalyse closed-loop, textile-to-textile recycling by developing optimal urban-fit solutions that can bring the world closer to a circular textile economy.”

Globally, an estimated 90 million tonnes of textile waste is generated and disposed of every year, with less than 1% being upcycled into new clothing or other textile materials. By 2030, the amount of global textile waste, which currently accounts for almost 10% of municipal solid waste, is expected to reach more than 134 million tonnes. The textile industry is also responsible for 10% of global greenhouse gas emissions – more than international flights and maritime shipping combined.

At present, most of the available textile recycling technologies are open-loop, where textile waste is typically downcycled to lower-quality products (insulating materials, cleaning cloths, etc.) or be used in waste-to-heat recycling.

“Closed-loop textile-to-textile recycling processes, particularly chemical recycling, are still under development. Scaling up the technologies to industrial scale remains a challenge. A key bottleneck is that refabricating textile waste into fibre needs purity standards for feedstock. However, most of the clothes that we wear are made of a mixture of different synthetic and natural fibres, which makes separating the complex blends of materials challenging for effective recycling.

“Our aim is to address this industry pain point by developing viable solutions that use less energy, fewer chemicals and produces harmless and less effluents, and then potentially scale up across our global operations,” Mr Lim said.

To tackle the key challenges in closed-loop textile recycling, RGE-NTU SusTex is looking into four key research areas, namely cleaner and more energy efficient methods of recycling into new raw materials, automated sorting of textile waste, eco-friendly dye removal, and development of a new class of sustainable textiles that is durable for wear and, at the same time, lends itself to easier recycling.

Technologies developed by RGE-NTU SusTex will be test bedded at RGE’s pilot urban-fit textile recycling plant in Singapore, which is projected for completion as early as 2024. If successful, RGE has plans to replicate the plant in other urban cities within its footprint.

• European Textile Industry calls for immediate action to tackle the energy crisis;

The European textile & fashion in Europe, represented by EURATEX, calls for a single European strategy to tackle this energy crisis. To safeguard the future of the industry, a revision of the electricity price mechanism is necessary and an EU wide cap on gas prices at 80€/MWh. Special company support needs to be granted to avoid bankruptcy and relocation of textile production outside Europe.

Gas and electricity prices have reached unprecedented levels in Europe. Due to severe global competition in the market that characterizes the European textile & clothing industry, these cost increases are impossible to pass on to customers. This has already led to capacity reductions and production stops. Closures and the shift of production outside Europe are being forecasted should the current situation persist, leading to further de-industrialization of our continent and increased dependency on external suppliers.

Specific segments of the textile industry are particularly vulnerable. The man-made fibres (MMF), synthetic and cellulose-based fibres, industry for instance is an energy intensive sector and a major consumer of natural gas in the manufacturing of its fibres. The disappearance of European fibre products would have immediate consequences for the textile industry and for society at large. The activities of textile dyeing and finishing are also relatively intensive in energy. These activities are essential in the textile value chain in order to give the textile products and garments added value through colour and special functionalities (e.g. for medical applications).

The European textile industry calls for an EU-wide cap on gas prices at €80/Mwh, and a revision of the price mechanism for the electricity market, to reduce the huge price gaps with our foreign competitors.

Governments should ensure that critical industries, such textiles and all its segments, are able to ensure gas and electricity contracts towards the end of the year at an affordable price. Stable and predictable energy supply is of the utmost importance. Gas restrictions and rationing must only be used as a last resort. No mandatory consumption cuts should be foreseen.

In addition to these measures under discussion, currently a proliferation of contradictory, uncoordinated national initiatives to tackle the energy crisis is observed. This has led to a de facto fragmentation of the Single Market, resulting in a chaotic policy and regulatory environment that adds a further strain on our supply chain, which is fully integrated at European level. Measures that guarantee a level playing field in the EU are utmost important.

EURATEX President Alberto Paccanelli explained: “Given the current situation, a scenario where entire segments of the textiles industry will disappear can no longer be excluded. This would lead to the loss of thousands of companies and tens of thousands of European jobs and would further aggravate the dependency of Europe to foreign sources of essential goods. This applies specifically to SMEs who need temporary support measures (e.g. state aids, tax relieves, energy price cap) to survive the current crisis and to prepare for the green transition in the longer run.”

For 2023, imm cologne is adapting its concept. The trade fair has been given a new schedule, which will see the international Interior Business Event host a new, one-off spring edition in 2023. The dates have been chosen in close consultation with its market partners.

“Today the imm cologne advisory board gave the concept proposed by Koelnmesse for the imm spring edition in June 2023 the green light unanimously. Our thanks go to the advisory board and in particular to the German industry, the retail sector and the purchasing associations for their support. This concept will ensure that imm cologne can take place again after a two-year break. The industry has given its backing to a strong interior design trade fair in Germany, the biggest market in Europe,” says Gerald Böse, Chief Executive Officer of Koelnmesse. “I firmly believe in face-to-face exchanges. In my view, they are immensely important for the industry’s development, especially in challenging times. The sector needs an in-person platform in Germany, an event with international appeal and a strong communication reach like imm cologne,” he adds.

imm cologne’s new story will take shape in two steps
The imm cologne team presented its vision for a new concept at the start of June 2022. The new story for imm cologne will unfold in two steps. The first step will be the imm spring edition from 4 to 7 June 2023. “The spring edition is synonymous with a new beginning. imm cologne wants to use it to motivate and to show how it is experimenting with new ideas and leaving well-trodden paths behind,” explains Oliver Frese, Chief Operating Officer of Koelnmesse. “What’s more, the event in June gives our partners planning certainty.”

Four-day with a trade audience focus
The cornerstones of the new concept are clear: The imm spring edition will take place over four days, running from Sunday to Wednesday, and will be geared towards trade visitors. End consumers will be able to visit the trade fair by invitation, giving the spring event a clear business focus. “It’s also our goal to create new participation formats in the market,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. The kitchen segment will also be included in the imm 2023 spring edition. At the same time, the plan is to incorporate the city more closely into the spring edition as an event location.

Vision 2024+: imm cologne as the forum for future issues facing the industry
The second step will then follow in the summer of 2023. In close consultation with the industry and the associations involved in the event, the future dates for imm cologne and LivingKitchen will be set. The future vision for imm cologne conceives the interior event as more than just a key business platform. As a catalyst for the sector’s development, it addresses both industry and external issues of relevance to the imm cologne community.

• Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
• Markets representing more than 85% of the business grow 14% overall
• Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
• Operating profit reaches € 392 million
• Net income from continuing operations amounts to € 360 million
• FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected. And we have to take into account a potential slowdown in consumer spending in all other markets for the remainder of the year.”

Currency-neutral revenues increase 4% despite macroeconomic constraints
In the second quarter, currency-neutral revenues increased 4% as adidas continued to see strong momentum in Western markets. This growth was achieved despite continued challenges on both supply and demand. Supply chain constraints as a result of last year’s lockdowns in Vietnam reduced top-line growth by around € 200 million in Q2 2022. In addition, the company’s decision to suspend its operations in Russia reduced revenues by more than € 100 million during the quarter. Continued covid-19-related lockdowns in Greater China also weighed on the top-line development in Q2. From a channel perspective, the top-line increase was to a similar extent driven by the company’s own direct-to-consumer (DTC) activities as well as increases in wholesale. Within DTC, e-commerce, which now represents more than 20% of the company’s total business, showed double-digit growth reflecting strong product sell-through. From a category perspective, revenue development was strongest in the company’s strategic growth categories Football, Running and Outdoor, which all grew at strong double-digit rates. In euro terms, revenues grew 10% to € 5.596 billion in the second quarter (2021: € 5.077 billion).

Strong demand in Western markets
Revenue growth in the second quarter was driven by Western markets despite last year’s lockdowns in Vietnam still reducing sales, particularly in EMEA and North America, by
€ 200 million in total. In addition, the top-line development in EMEA was also impacted by the loss of revenue in Russia/CIS of more than € 100 million. Nevertheless, currency-neutral sales grew 7% in the region. Revenues in North America increased 21% during the quarter driven by growth of more than 20% in both DTC and wholesale. Revenues in Latin America increased 37%, while Asia-Pacific returned to growth. Currency-neutral revenues increased 3% in this market despite still being impacted by limited tourism activity in the region. In contrast, the company continued to face a challenging market environment in Greater China, mainly related to the continued broad-based covid-19-related restrictions. As a result, currency-neutral revenues in the market declined 35% during the three-months period, in line with previous expectations. Excluding Greater China, currency-neutral revenues in the company’s other markets combined grew 14% in Q2.

Operating profit of € 392 million reflects operating margin of 7.0%
The company’s gross margin declined 1.5 percentage points to 50.3% (2021: 51.8%). Significantly higher supply chain costs and a less favorable market mix due to the significant sales decline in Greater China weighed on the gross margin development. This could only be partly offset by a higher share of full price sales, first price increases and the benefits from currency fluctuations. Other operating expenses were up 19% to € 2.501 billion (2021: € 2.107 billion). As a percentage of sales, other operating expenses increased 3.2 percentage points to 44.7% (2021: 41.5%). Marketing and point-of-sale expenses grew 8% to € 663 million (2021: € 616 million). The company continued to prioritize investments into the launch of new products such as adidas’ new Sportswear collection, the next iteration of its successful Supernova running franchise and first drops related to the Gucci collaboration as well as campaigns around major events like ‘Run for the Oceans.’ As a percentage of sales, marketing and point-of-sale expenses were down 0.3 percentage points to 11.8% (2021: 12.1%). Operating overhead expenses increased by 23% to a level of € 1.838 billion (2021:
€ 1.492 billion). This increase was driven by adidas’ continuous investments into DTC, its digital capabilities and the company’s logistics infrastructure as well as by unfavorable currency fluctuations. As a percentage of sales, operating overhead expenses increased 3.5 percentage points to 32.8% (2021: 29.4%). The company’s operating profit reached a level of € 392 million (2021: € 543 million), resulting in an operating margin of 7.0% (2021: 10.7%).

Net income from continuing operations reaches € 360 million
The company’s net income from continuing operations slightly declined to € 360 million (2021: € 387 million). This result was supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision. Consequently, basic EPS from continuing operations reached € 1.88 (2021: € 1.93) during the quarter.

Currency-neutral revenues on prior year level in the first half of 2022
In the first half of 2022, currency-neutral revenues were flat versus the prior year period. In euro terms, revenues grew 5% to € 10.897 billion in the first six months of 2022 (2021:
€ 10.345 billion). The company’s gross margin declined 1.7 percentage points to 50.1% (2021: 51.8%) during the first half of the year. While price increases as well as positive exchange rate effects benefited the gross margin, these developments were more than offset by the less favorable market mix and significantly higher supply chain costs. Other operating expenses increased to € 4.759 billion (2021: € 4.154 billion) in the first half of the year and were up 3.5 percentage points to 43.7% (2021: 40.2%) as a percentage of sales. adidas generated an operating profit of € 828 million (2021: € 1.248 billion) during the first six months of the year, resulting in an operating margin of 7.6% (2021: 12.1%). Net income from continuing operations reached € 671 million, reflecting a decline of € 219 million compared to the prior year level (2021: € 890 million). Accordingly, basic earnings per share from continuing operations declined to € 3.47 (2021: € 4.52).

Average operating working capital as a percentage of sales slightly decreases
Inventories increased 35% to € 5.483 billion (2021: € 4.054 billion) at June 30, 2022 in anticipation of strong revenue growth during the second half of the year. Longer lead times as well as the challenging market environment in Greater China also contributed to the increase. On a currency-neutral basis, inventories were up 28%. Operating working capital increased 23% to € 5.191 billion (2021: € 4.213 billion). On a currency-neutral basis, operating working capital was up 14%. Average operating working capital as a percentage of sales decreased 0.4 percentage points to 21.0% (2021: 21.4%), reflecting an overproportional increase in accounts payable due to higher sourcing volumes and product costs.

Adjusted net borrowings at € 5.301 billion
Adjusted net borrowings amounted to € 5.301 billion at June 30, 2022, representing a year-over-year increase of € 2.155 billion (June 30, 2021: € 3.146 billion). This development was mainly due to the significant decrease in cash and cash equivalents.

FY 2022 outlook reflects double-digit growth during the second half of the year
On July 26, adidas adjusted its guidance for FY 2022 due to the slower-than-expected recovery in Greater China since the start of the third quarter resulting from continued widespread covid-19-related restrictions. adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% to 13% range), reflecting a double-digit decline in Greater China (previously: significant decline). While so far the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any market other than Greater China, the adjusted guidance also accounts for a potential slowdown of consumer spending in those markets during the second half of the year as a result of the more challenging macroeconomic conditions. Therefore, growth in EMEA is now expected to be in the low teens (previously: mid-teens growth), while revenues in Asia-Pacific are projected to grow at a high-single-digit rate (previously: mid-teens growth). Despite the more conservative view on the development of consumer spending in the second half of the year, adidas has increased its forecasts for North America and Latin America reflecting the strong momentum the brand is enjoying in these markets. In North America, currency-neutral revenues are now expected to increase in the high teens. Sales in Latin America are projected to grow between 30% and 40% (both previously: mid- to high-teens growth).   

Due to the less favorable market mix and the impacts from initiatives to clear excess inventories in Greater China until the end of the year, gross margin is now expected to reach a level of around 49.0% (previously: around 50.7%) in 2022. Consequently, the company’s operating margin is now forecast to be around 7.0% (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion to € 1.9 billion range).

To celebrate the 50th year of Title IX, adidas announced a series of brand initiatives and commitments aimed at creating a more equitable and inclusive future of sport . Commencing with the signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses.

In addition, adidas is partnering with Candace Parker to create a mentorship program that provides newly signed student-athletes with guidance as they navigate the NIL era.

“As a leading global sports brand, we're focused on creating long-term equity in sport . That means both investing in the next generation of athletes today and also supporting them in the future,” said Rupert Campbell, president of adidas North America. “We welcome this group of powerful student-athletes to the adidas family and look forward to working alongside them to define what is possible for the future of sport.”

The initial group of student-athletes was revealed at the brand’s Title IX celebration in New York City announced by Billie Jean King and Ally Love , attended by Layshia Clarendon, Kristine Lilly, Ifeoma (Ify) Onumonu, Imani Dorsey, Kelsey Robinson, media, family, and friends.

The following student-athletes have been announced as adidas partners:
Maddy Anderson – Mississippi St., soccer
Emily Mason – Rutgers, soccer
Brianna Copeland – Indiana, softball     
Erin Moss – Georgia Tech, volleyball
Lauren Dooley – Kansas, volleyball
Moriah Oliveira – Miami, track & field
Kinsey Fiedler – Washington, softball
Gianna Pielet – Texas A&M, tennis
Jayci “Jay” Goldsmith – Texas A&M, tennis
Izzy Redmond – ASU, gymnastics
Nicklin Hames – Nebraska, volleyball
Jaiden Thomas – NC State, soccer
Jameese Joseph – NC State, soccer
Hailey Van Lith – Louisville, basketbal
India Wells – Grambling State, softball

An Investment in All Athletes
adidas believes long-term equity in sport starts with investment. This initial all-female group of student-athletes builds on the brand’s March announcement of a sweeping, equitable and inclusive NIL Ambassador Network reaching more than 50,000 eligible student-athletes across 23 sports, all genders and 109 D1 universities beginning this fall at Power 5 programs and HBCUs.

Looking towards the next 50 years of Title IX, the Education Amendment prohibiting discrimination against students based on sex, adidas will continue investing in athletes and programs that increase representation and visibility, with this being a commitment to create a more progressive future of equity in sport .

adidas is adjusting its outlook for the financial year 2022. While second quarter results were somewhat ahead of expectations reflecting continued strong momentum in Western markets and a return to growth in Asia-Pacific, the company has been experiencing a slower-than-expected recovery in its business in Greater China since the start of the third quarter. Previously, the company had assumed that in absence of any major lockdowns as of Q3, currency-neutral revenues in the region would be flat during the second half of the year versus the prior year level. However, given the continued widespread covid-19-related restrictions, adidas now expects revenues in Greater China to decline at a double-digit rate during the remainder of the year.

As a result, adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% – 13% range). Because of the less favorable market mix due to lower-than-expected revenues in Greater China as well as the impact from initiatives to clear excess inventories in this market until the end of the year, the company’s gross margin is now expected to be around 49.0% in 2022 (previously: around 50.7%). Consequently, the company’s operating margin is now forecasted to be around 7.0% in 2022 (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion – € 1.9 billion range).

So far, the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any other market. Nevertheless, the adjusted guidance also accounts for a potential slowdown of consumer spending in these markets during the second half of the year as a result of the more challenging macroeconomic conditions.

Despite these headwinds, adidas continues to expect double-digit revenue growth during the second half of the year for the total company. In addition to easier prior year comparables, the acceleration will be driven by adidas’ strong product pipeline, the restocking opportunity with its wholesale customers given unconstrained supply as well as the support from major sporting events.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the second quarter. This increase was driven by strong double-digit growth in North America and Latin America, high-single-digit growth in EMEA (also double-digit growth excluding negative Russia/CIS impact) as well as a return to growth in Asia-Pacific. In euro terms, sales increased 10% to € 5.596 billion. The company’s gross margin declined 1.5 percentage points to a level of 50.3% and operating margin reached 7.0% during the second quarter (2021: 10.7%). Net income from continuing operations was € 360 million in Q2 (2021: € 387 million) supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision.

The partnership will aim at eliminating hazardous Potassium Permanganate Spray and most manual processes in denim finishing, while reducing Greenhouse Gas emissions, water and chemical use in the process

Hong Kong based Epic Group, a leading garment manufacturer for global brands today announced its strategic partnership with CleanKore, a denim innovation and patent licensing company. This partnership aims at scaling the CleanKore patented yarn dyeing technology that provides numerous sustainability benefits for both the denim mill and garment manufacturer.

CleanKore patented technology changes the chemistry and the process used to dyeing yarns at the denim mills by keeping intact the white core of the yarn and only dyeing the surface. This technology significantly reduces water, chemicals and process time in the denim garment finishing stage.

Denim garment finishing often involves onerous manual processes such as handsanding and hand whiskering, spraying of harmful Potassium Permanganate (PP) (done by heavily protective equipment donned personnel), and multiple washing cycles. CleanKore technology coupled with lasers enable elimination of the PP spray process, significantly improving health and wellbeing of apparel workers, as well as emissions of harmful chemicals. Manual processes are eliminated in most styles and significantly reduced in others.

CleanKore technology also enables the reduction of wash cycles – reducing water, chemical use and process time, adding to the sustainability credentials of the end products. The products currently tested by Epic Group and CleanKore demonstrate up to 44% of water savings in garment finishing and up to 60% of energy savings in the fabric dyeing stage, along with the elimination of PP spray.

Through their partnership, Epic Group and CleanKore are planning to rapidly scale up the adoption of this technology in partnership with Epic Group’s customer base. In the first year, the partnership plans to reach over 4 million pairs of denim and working towards a scale of 15 - 20 million pairs of denim per annum in the next 3 years, converting a large portion of Epic Group’s denim production to CleanKore technology.