From the Sector

“Authenticity wins: climbing business in a sustainable way” – the discussion targeted the importance of communication and transparency for today’s industry, promoting responsibility and innovation.

A selection of 26 fashion industry top players to discuss how digitalization is impacting companies’ value, one of the most important parameter to be considered when talking about business. This was the fifth edition of the CEO Roundtable, promoted by Fashion and eBusiness, which took place on November 7th at Palazzo Parigi, Milan.

The denim ingredient brand ISKO, always first in line when it comes to supporting the industry in the development of best practices, was among the event’s main partners. The company shared its long-standing and well-established commitment to Responsible Innovation™, taking part in a panel tackling new models to blend together authenticity and innovation and thus responsibly succeed in business.

Fashion Magazine CEO&Editor-in-chief Marc Sondermann hosted the discussion, which started at 9.20 a.m. and involved Elena Faleschini, ISKO Global Field Marketing Manager, along with Nicolas Bargi, Save the Duck Founder&CEO, Francesca Toninato, 7 For All Mankind CEO and Stefano Modellini, Diana E-commerce Corporation Founder&CEO.

Research and restoring of ancient tradition to shape a denim style which is always cutting-edge, focusing on a 100% Italian supply chain and on the outstanding quality of materials and processes.

“Ciao Milano”, the new edition of the Denim Première Vision show, for the first time in Milan (28-29 Maggio 2019), includes among its protagonist the project signed by Paolo Gnutti, aka PG DENIM. The company, under Gnutti’s creative guidance, has restyled its proposals, with two clear objectives in mind: on the one hand expanding its presence on the high-end denim market, focusing more and more on a bespoke approach and on product innovation, on the other side the ambitious goal of manufacturing one million metres of fabric in the year 2019.

This path of constant research is combined with a totally integrated and 100% Italian manufacturing structure, in order to give the market not just new products, but also new “tools”, says Paolo Gnutti, R&D Head at PG DENIM:
“We are targeting the market section where production always requires thinking out of the box, which feeds the imagination of those who are asked to transform it. Our approach is often made of provocations, suggestions, reflections, through continuous research which leads us to designing frequent and always innovative capsule collections”.

A creative input which almost always results from situations and pathways which bring back the creativity of
PG DENIM, to rediscover techniques and processes of the great Italian and international tailoring tradition.

A focus on customer service, aligned with the drive to constantly innovate, has long ensured that the member companies of TMAS – the Swedish texile machinery manufacturers’ association – stay well ahead of the curve.

“All of the Swedish textile machinery companies are doing really well in major markets such as Europe, China, India and the USA,” says TMAS Secretary General Therese Premler-Andersson. “They are now gathering forces to prepare for the most important show – ITMA 2019 in Barcelona in June. I expect to see new players and partnerships as we enter the industry 4.0 era for real. We are ready to display an even higher degree of the real time monitoring of processes, automation, flexible customisation, and the incorporation of robots into production lines.  Our customers expect a lot of in terms of knowledge and our ability to customise and offer turnkey solutions.”

The forward-looking attitude of the Swedish companies is perhaps best summed up by Reimar Westerlind, the owner, since 1961, of ACG Gruppen.
At the age of 90, Reimar still travels to his office every day to oversee the operations of the diverse companies operating under the ACG umbrella.
“Everything now is about automation and digitisation,” he says. “We have to be on that track or we will be lost – innovate or die.”

Robotics
One ACG Gruppen company moving rapidly forward with new innovations in this area is ACG Kinna, which at ITMA 2019 will be providing dramatic live demonstrations of its new robotic pillow filling system.
This has the ability to fill and finish some 3,840 pillows per eight-hour shift, which is a considerable improvement on what is currently possible with existing systems, resulting in significant savings in both labour and energy for busy home textile businesses.

At ITMA 2019, Eton will be demonstrating a complete material handling solution with advanced software providing real-time information covering every aspect of the process.
“Our systems are a natural fit with the major Industry 4.0 networked manufacturing plants that are now being constructed worldwide for sectors such as the garment and home textiles manufacturing and automotive industries,” says Eton’s Sales and Commercial Director Roger Ryrlén.

Sensors
Advanced senor developments are playing a large part in moving many areas of the textile industry forward too.
Eltex of Sweden, for example, is achieving considerable success with its yarn fault detection and tension monitoring systems across a range of sectors, including the tufting of carpets, the creeling of woven materials and even the production of woven reinforcements for the composites industry.

At successive ITMA shows, IRO AB has also consistently introduced new milestones in the field of yarn feeding technology for weaving machines, and ITMA 2019 will be no exception.
“Following significant investment in our R&D capabilities, we have been making great progress in further boosting the efficiency and performance of our expanding X3 range,” says IRO AB Managing Director and Chairman of TMAS Mikael Äremann. “I can’t remember a time since the 1980s when we had so many new innovations to unveil at an ITMA, and I’m greatly looking forward to the positive response to them we are anticipating in Barcelona this June.”

Resource savings
ITMA 2019 will meanwhile see the launch of TexCoat G4 – the next generation of Baldwin Technology’s non-contact precision application system for fabric finishing. The TexCoat G4 enables a continuously high-quality and productive textile finishing process with zero chemistry waste and minimised water and energy consumption.
The non-contact spray technology brings a range of advantages including single or double-sided application,  the elimination of Foulard bath contamination, low wet pick-up levels leading to the elimination of drying steps, zero chemistry waste in changeovers of chemistry, colour or fabric, and the possibility of batch reporting, visibility of pad loading, chemical usage etc.

Other TMAS companies exhibiting in Barcelona include Texo AB, whose wide-width weaving looms make the belts for machines on which half of the world’s paper is made, ES-Automatex, which specialises in bespoke automation concepts and Svegea, a company leading the field in a number colarette machines and cutting and slitting equipment.

“At the last ITMA in 2015 in Milan, there was much talk about Industry 4.0 technologies but certainly from the perspective of TMAS, ITMA 2019 will be the place for concrete solutions as to how data and the new tools we have available can be exploited to the full,” says Therese Premler-Andersson. “There is already much more networking between the companies, with software very much the enabler and common interfaces bringing ideas closer together. We are greatly looking forward to further exchanges of ideas when meeting with customers old and new in Barcelona.”

Gianluca Croci's priority will be to support Lectra's French customers in their transformation towards Industry 4.0
Lectra announces the appointment of Gianluca Croci as Managing Director, Lectra France. Based in Paris, Gianluca Croci reports to Fabio Canali, President, Southern Europe & North Africa.

Gianluca Croci has more than 20 years of experience in the fashion industry. He began his career in 1998 in the department store chain La Rinascente before joining the Giorgio Armani group in 2002, where he managed, from 2006 to 2015, the Belgian and French subsidiaries. Gianluca Croci later held management positions for major fashion and luxury brands, such as Roberto Cavalli and Marcolin, and was recently the Sales & Marketing Director for Technogym France, a designer of sports equipment.

Gianluca Croci will fulfil Lectra's promise to fashion companies in France: to facilitate the digitalization of their know-how in order to empower them to make a successful transition to Industry 4.0. This ambition is being realized by the 2018 launch of the revolutionary solution, Fashion On Demand by Lectra, which enables fashion companies to customize a garment or make it to measure. This end-to-end personalization offer—the first of its kind—complements a portfolio that is known to solve the pressing challenges confronting the fashion industry. The latest, Kubix Link, developed by Kubix Lab, a start-up acquired by Lectra in January 2018, is an innovative platform for managing product information.

"France is known worldwide for being a leader in fashion and technological innovation. It is a country where brands, retailers and manufacturers have already begun their transformation towards Industry 4.0. I am proud to support our customers’ pursuit of greater connectivity and collaboration in their operations, as well as in assisting them to make the shift to personalization," says Gianluca Croci.
Gianluca Croci and his teams are committed to providing their French customers with the high level of expertise and service that characterizes Lectra's value proposition.
Gianluca Croci's efforts are also tied to the dynamic activities of Lectra Southern Europe & North Africa. There are many synergies in the region’s fashion industry, ranging from the sharing of expertise between French and Italian companies to the integration into their ecosystem of the Moroccan and Tunisian subcontractors.

"Our regional organization enables us to be closer to our customers’ challenges and to provide them with the support they need to achieve their ongoing targets. Gianluca Croci will lead the French teams and contribute to the region's growth," says Fabio Canali. "His extensive experience with major Italian and French companies brings new energy to the development of Lectra France.”
Gianluca Croci is a graduate of the European Institute of Business Administration (INSEAD), Fontainebleau (France), and the Catholic University of the Sacred Heart, Milan (Italy).

• DOMOTEX 2019
• 11. bis 14. Januar (Freitag bis Montag)
• Sonderfläche FRAMING TRENDS in Halle 9, Messegelände Hannover

Nachhaltige und innovative Möglichkeiten Holz zu nutzen, machen die Ausstellung auf der Sonderfläche FRAMING TRENDS zum besonderen Anziehungspunkt für Architekten, Innenarchitekten und Designer.

Mit dem Projekt WOOD LIFECYCLE erhält das Naturmaterial Holz eine zentrale Rolle auf der DOMOTEX 2019, die vom 11. – 14. Januar in Hannover stattfindet. Im Sinne des aktuellen Leitthemas CREATE’N’CONNECT zeigen namhafte italienische Unternehmen wie Tabu, Kerakoll, FE’s Alchemiclab oder Celenit ihre Produkte in einer gemeinsamen Ausstellung auf der Sonderfläche FRAMING TRENDS, wobei sie Vorzüge und Potenziale des natürlichen Werkstoffs veranschaulichen. Die Ausstellungsfläche wird vom Architekt Giulio Ceppi, Gründer vom Designbüro Total Tool Milano konzipiert und gestaltet. In sieben Schritten stellt die Sonderschau den Lebenszyklus von Holz dar – von Anpflanzung und Wachstumsphase bis zur Abholzung, von der Verarbeitung und Behandlung bis zum recycelten Produkt, das den Kreislauf schließt. Wert und Vielseitigkeit des natürlichen Materials rücken in den Fokus, um innovative und inspirierende Nutzungsmöglichkeiten für Architekten, Innenarchitekten und Designer aufzuzeigen. Giulio Ceppi, Design Director und Kurator des Projekts wünscht sich, dass Besucher die „ganzheitliche und zukunftsweisende Bedeutung des Werkstoffs Holz erfassen.“ Deshalb habe er sich dafür entschieden, dessen gesamte Wertschöpfungskette darzustellen.

Trendsetter präsentieren innovative und zukunftsorientierte Produkte

In vielfältigen Exponaten werden im WOOD LIFECYCLE spezifische Eigenschaften, Anwendungsmöglichkeiten und Qualitäten des Werkstoffs anschaulich gemacht. Die teilnehmenden Unternehmen zeigen trendorientierte Produkte wie Fußböden oder Wandelemente aus Holz, um die Produktions- und Lieferkette des nachwachsenden Rohstoffs exemplarisch darzustellen. An interaktiven Stationen können sich Besucher zudem über neueste Technologien und kreative Möglichkeiten des Holz-Einsatzes informieren. Der WOOD LIFECYCLE versteht sich als Forschungs- und Entwicklungsplattform, die unter anderem Anpassung und Hybridisierung von Produkten beleuchtet. Besondere Akzente liegen auf Branchentrends wie Umweltschutz und Nachhaltigkeit, Energieeffizienz und innovativem Materialeinsatz. Gesamte Wertschöpfungskette als ökologische Perspektive Den Werkstoff Holz schätzt Ceppi, der als Architekt, Designer und Professor für Designstrategie tätig ist, unter anderem wegen dessen „unglaublicher Bandbreite verschiedener Arten, Maserungen, Farben und Dimensionen.“ Architekten und Planer könnten zur Realisierung ihrer Projekte aus einem großen Spektrum wählen. „Nur wenige Materialien bieten für den Boden ähnliche Möglichkeiten.“ Die Digitalisierung helfe auf unterschiedlichste Weise, individuelle Entwürfe aus Holz umzusetzen. In der Planungsphase könne man mit Hilfe von Online-Plattformen das passende Produkt auswählen, Menge und Kosten in Echtzeit kontrollieren. Bei der Produktion ermöglichten beispielsweise digitale Druckverfahren die personalisierte Gestaltung. „Digitalisierung bringt Innovationen in die gesamte Wertschöpfungskette“, sagt der Kurator. Als grundlegende Herausforderung für Architektur und Innenarchitektur sieht er, „den gesamten Lebenszyklus des Produkts sowie des Bauprojekts, wenn wir die Zukunft unseres Planeten sichern wollen.“

Besondere Highlights wie der WOOD LIFECYCLE machen die FRAMING TRENDS der DOMOTEX 2019 zum kreativen Hot Spot für Architekten, Gestalter und Influencer. In der Ausstellung zeigen namhafte Unternehmen ihre Produkte zur innovativen Nutzung von Holz gemeinsam – ganz im Sinne des aktuellen Leitthemas CREATE’N’CONNECT, das den Trend der Vernetzung aus unterschiedlichsten Blickwinkeln beleuchtet.

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

ROICA™ experts showcase the world-first ROICA Eco-Smart™ Family that offers 2 responsible made yarns: a GRS (Global Recycled Standard) version 3 certified yarn and the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification.
ROICA Eco-Smart™ Family is a range of the world's first responsibly made premium stretch fibers, which create ROICA™ smart yarns that offer sustainable solutions with impressive certifications:

• Global Recycled Standard (GRS) certified by Textile Exchange - ROICA™ constructed with more than 50% pre-consumer recycled content.
• Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients - ROICA™ yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

At the corporate level, ROICA™ has achieved the following certifications: Oeko Tex 100, ISO 14001:2004, ISO 9001:2008. Moreover, ROICA™ mills in Germany achieved the certification of ISO 50001:2001.
 

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ joined this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? was held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
 Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. The unbeatable collection of well-constructed fabrics that revolutionize the premium stretch market at the following EUROBIKE Exhibitors:

• M.I.T.I. SpA (IT)
• Maglificio Ripa (IT)
• Piave Maitex (IT)
• SITIP SpA (IT)
• SOFILETA (FR)
• Sportwear Argentona S.A. (ES)

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Fresh Relevance, the real-time personalisation platform for email, mobile and web, today announced its partnership with Contactlab, the leading engagement marketing platform for commerce-focused companies and fashion & luxury brands. The partnership provides retail brands with true omni-channel marketing by allowing to fully integrate insights from online and in-store customer behaviour.
Retailers now not only benefit from the rich insights regarding the online behaviour of a customer whilst on the website (what pages they looked at, the products they placed in the cart and the items purchased) and whilst engaging with marketing emails, but also when and how often they visited a store and the purchases they made whilst there. This is made possible by the close integration of the Fresh Relevance real-time personalisation platform and Contactlab’s engagement marketing cloud platform.

Eddy Swindell, co-founder and CRO at Fresh Relevance, states: “The ability to accurately join the dots of the customer journey as they move between offline and online has been the missing piece in the retail puzzle. Retailers using Fresh Relevance fully integrated with Contactlab can harness this valuable insight in real-time, to improve how they engage with every customer across all touch points.”
How Fresh Relevance and Contactlab deliver true omni-channel marketing:

• Personalise the web experience using both online and offline transactional data.
• Engage with in-store shoppers by sending them well-timed personalised emails that include the products they were interested in as well as relevant product recommendations.
• Drive customers in-store or online with personalised incentives and promotions based on the shopper’s behaviour.

Swindell adds: “True omni-channel marketing in this way not only improves overall sales. It enables you to better understand the journey your customers take, and in doing so engage them with personalised 1-2-1 communications and improve their experience of shopping with your brand.”

Stefano Lena, Chief Strategy Officer and VP Business Development at Contactlab comments: “This partnership is the coming together of two powerful real-time platforms that enable every retailer to have a clear and up-to-date view of how people are interacting and transacting with their brand online and in-store. The breadth of data capabilities makes it one of the most compelling propositions available on the market today.”

Fresh Relevance is sponsoring Contactlab's Conference”, which takes place in Milan, Italy, on June 19, where the company will exhibit its real-time personalisation platform and Eddy Swindell will present "Personalisation in an omni-channel world".

About Fresh Relevance
Fresh Relevance is the real-time personalization platform for email, mobile and web. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web. Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization. Organizations using Fresh Relevance include: Rip Curl, Homebase, M&M Direct, Harvey Nichols, Thorntons, Cottages.com and White Stuff.

For the first time at FILO Milano, Filatura C4 is proud to present, in addition to the already established Re.Verso™ collection for contract, the Blue Drop winning fabric by Audejas, made with Re.Verso™ re-engineered wool. A result born from the shared commitment and vision to integrate a new generation of eco values into their circular economy creations.

Since 1962, Filatura C4 has been known for smart innovation in furnishing contract markets and is now specializing in the recovery of both technical and natural fibers. The company offers a wide range of styles and typologies of yarns for the Technical, Natural and Classic categories. From the choice of raw materials up until the final packaging, Filatura C4 develops and proposes, together with its partners, tailored solutions apt to satisfy a diversified demand. Thanks to its background and its grounding, Filatura C4 is a unique partner for Re.Verso™ in the contract sector.

The collection was planned to satisfy the market’s increasingly more specific needs, which require increased specialization and responsibility in the recovery of textile fabrics. Thanks to the Re.Verso™ system, the company offers quality products with low environmental impact through the use of pre-consumer wool packaging cuts which are collected, selected and processed in an accredited, fully transparent and traceable way. The Re.Verso™ collection is mainly employed in contract and home furnishing.

The Re.Verso™ product is available in a range of counts going from 5,000 to 9,500 Nm and it can be supplied both in singles and in twisted plies.  Re.VersoTM yarns by Filatura C4 are certified by ICEA (Environmental and Ethical Certification Institute) according to GRS (Global Recycled Standard) issued by the international body Textile Exchange and can boast unique savings (in comparison to virgin wool) in terms of energy (-27%), water consumption (-53%), and CO2 emissions (-49%), as certified by the LCA (Life Cycle Assessment) study led by Prima Q.

At Filo, Filatura C4 presents the prizewinning product signed by Audejas, leading Lithuanian producer of upholstery and home textile fabrics since 1946, made for the 75% of wool (55% Re.Verso™ wool) in mix with 20% polyamide and 5% other fibres. This product received the Blue Drop Award on the second day of MoOD 2017. MoOD Brussels is an exhibition dedicated to producers of upholstery, window and wall coverings for the residential and contract market. The Blue Drop exhibition is an inspiring overview of the “best of the best” of what you can find at MoOD selected from creations submitted by exhibitors. Unique in its own way because it is the world’s only quality label of its kind for interior textiles. The “Floris” fabric by Audejas, won the first prize of the Circular Material category, being recognized as a  product that made great effort reducing waste by focusing on eco-centric materials.