From the Sector

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

• Das MMI (Materialmodellierung, mechanische Berechnung und Spritzgusssimulation)-Team für fortgeschrittene Simulationstechnologien bietet erheblich verbesserten Service für PA6-GF-Werkstoffe
• Integrative Simulationsumgebung lässt sich effektiv mit der Digimat-Software anwenden und gewährleistet präzise und robuste Finite-Elemente-Analysen

DOMOs fortschrittliche Simulationsumgebung MMI für PA66-Bauteile gilt auf dem Markt bereits als Referenz für präzise Simulationen. Ab sofort unterstützt dieses Simulationstool OEMs und Bauteillieferanten bei der Entwicklung von leistungsfähigen, leichten und kosteneffizienten Bauteilen aus PA6. Mit dem DOMO Service Hub können Bauteilentwickler ihre Polyamidlösungen somit schneller in Serie bringen.

Bei glasfaserverstärkten Materialien muss die Ausrichtung der Glasfasern berücksichtigt werden, die während des Spritzgussverfahrens entsteht. Dabei ermöglicht die Digimat-Software eine genaue integrative Simulation. DOMO besitzt ein umfangreiches Fachwissen bei der integrativen Simulation der TECHNYL® A-Serie von PA66-GF-Materialien und ist daher in der Lage, präzise Bauteilsimulationen durchzuführen.

Die neuen MMI-PA6-GF Materialkarten können für eine Vielzahl von Glasfaserkonzentrationen und -temperaturen sowie für elastische und elastoplastische Materialmodelle mit Versagensindikatoren eingesetzt werden. Diese sind in der Digimat Software verfügbar und führen zu den gleichen präzisen Ergebnissen wie bei den TECHNYL® A PA66-Werkstoffen. Die neuen Materialkarten heben somit die PA6-Datenbank auf das gleiche Leistungsniveau wie PA66 an. Im nächsten Schritt werden in die Digimat-Datenbank auch crashspezifische und thermische Modelle eingepflegt.

„Dank der präzisen MMI-Simulation können TECHNYL® Bauteile entwickelt werden, die leichter, leistungsfähiger und kosteneffizienter sind“, erklärt Gilles Robert, Material Expert bei DOMO. „Unsere Kunden profitieren von kürzeren Entwicklungszeiten und haben eine bessere Kontrolle über die internen Kosten. Der kontinuierliche Aufbau der TECHNYL®-Materialdatenbank erweitert das Anwendungsfeld dieser Simulationsumgebung auf PA6 Bauteile.“

• The first year of TECHNYL® in China under the DOMO brand name; DOMO will be pushing forward its expansion plan of high-performance polyamides in China
• Continued innovation in engineered nylon materials for a sustainable future

DOMO Chemicals announced a long-term investment plan in China to continue expanding its production capacity of TECHNYL® high-performance polyamides. This plan aims to meet growing demand in the automotive, electrical & electronics, and industrial consumer goods industries, and help build a sustainable future. DOMO Chemicals acquired Solvay's Performance Polyamides business in 2020 and has sold the TECHNYL® products globally since February 1, 2022, including in China, one of the company's key strategic markets.

The global demand for polyamide materials is currently booming at a CAGR of up to 3 percent. The adoption of new energy vehicles (including pure electric, hybrid and fuel cell vehicles) is expected to reach 45 percent globally by 2030, and automakers are increasingly using sustainable materials to make components, which are key growth drivers of the polyamide market. In addition, the demand for miniaturized circuit breakers, contactors, plug switches, and other components in the electrical and electronics and industrial consumer goods industries further opens up the application potential for polyamide materials.

DOMO Chemicals will continue to expand the capacity of its production site in Jiaxing, Zhejiang Province, which has been planned to be gradually introduced in three stages:

• Since March 2022, an additional 6,000 tons of capacity has been made available, with the plant achieving the total capacity of 14,000 tons of PA6 from April onwards.
• A 35,000-ton new plant in Haiyan is planned to be completed in the third quarter of 2023, in which DOMO Chemicals has invested more than 14 million euros (97 million yuan).
• Going forward, DOMO Chemicals will further expand the plant, gradually increasing its capacity to 50,000 tons.

In addition to the expansion, the plant will also use renewable energy wherever possible, adopt advanced water and air treatment technologies to reduce water consumption and CO2 emissions, and fully comply with Health, Safety and Environmental Management System (HSE) regulations. DOMO Chemicals will improve HSE compliance continuously and work closely with the local government, while partnering with key local and global customers to accelerate innovation and development across a wide range of industries.

TECHNYL® has been committed to helping customers improve their low-carbon competitiveness since its very first year in China. It allows OEMs and component makers in the automotive, electrical & electronics, and industrial consumer goods segments to create lightweight, durable, aesthetically pleasing, smart and environmentally-friendly products.

Packaging not only protects the product, it is also a powerful marketing and advertising tool that influences customers’ purchasing decisions. In the upcoming episode of Sappi’s Blue Couch series, viewers will find out what is meant by “packvertising” and how brand manufacturers can best showcase their products at the point of sale.

• “Packvertising and the power of brand at the point of sale”
• Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
• Tuesday, 26 April at 10:00 (CET)

The way people make purchase decisions in the face of overwhelming choice is very complex. Subconsciously, the brain is constantly at work making judgements about sensory signals such as touch, smell and sound. To attract customer attention, manufacturers should not only pay attention to functionality when selecting packaging material, but also never lose sight of the tactile experience.

So how do brand manufacturers go about selecting the right packaging material? How can packaging trigger emotions with consumers? And what role does environmental awareness play here? Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing, will discuss this in the upcoming episode of the Blue Couch Series. Among other things, Hartmann will report on an interesting experiment that illustrates the impact various surface structures have on consumer behaviour.
The “Packvertising and the power of brand at the point of sale” episode will be broadcast on 26 April.

At the forthcoming Texprocess, Techtextil and Heimtextil shows taking place in Frankfurt from June 21-24 – members of the Swedish Textile Machinery Association TMAS will be showcasing a range of solutions aligning with the growing trend for more localised and automated textile manufacturing.

Digitalisation and the push for more sustainable, shorter and less expensive supply chains are currently making manufacturing in high-cost countries within Europe more attractive and there have been many other contributing factors to this over the past two years.

The Covid-19 pandemic exposed the vulnerability of many countries to shortages of essential items like PPE while at the same time making the full exploitation of new digital options essential during national lock-downs and long periods of restricted travel. The escalating cost of global transportation, as well as the growth of online retailing and the associated benefits of on-demand digital manufacturing, are further reinforcing the many benefits of short-run and near-shore new operations.

Secure supply
At Texprocess, for example, Eton Systems will be unveiling its latest Ingenious software solution which further enhances the company’s Opta Unit Production System (UPS) introduced in 2021.

“Our automated technology has already had a great impact on the productivity of thousands of garment production lines,” says Eton’s Managing Director Jerker Krabbe. “Our systems help producers across the world to reduce repetitive manual tasks and increase efficiency, which evens out some of the differences between production in high and low-cost countries, making reshoring a feasible option. Creating a diversified production portfolio with a mix of production facilities, some closer to home, makes for a more secure product supply.”

Flexibility
Imogo meanwhile recently installed the first industrial scale dyeing system in Sweden for many years. The Dye-Max spray dyeing line has the potential to slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. It is capable of carrying out the application of a wide range of fabric pre-treatments and finishing processes, providing users with unbeatable flexibility in production.

“Here in Scandinavia, we are currently seeing an explosion of companies developing sustainable new cellulosic fibres – many from waste clothing – but a problem is that all of the environmental benefits they deliver can potentially be lost in the further processing, and especially in conventional dyeing,” observes the company’s Founding Partner Per Stenflo. “The Dye-Max system positively addresses this, but interest in it has not just been confined to Europe. We are currently seeing a lot of activity in Turkey – largely as a near-shore partner to European brands – but also in Bangladesh.”

Robotics at Heimtextil
ACG Kinna Automatic specialises in automation solutions for filled products such as quilts, pillows and mattresses and its live demonstrations of robotics in action have proved a magnet for visitors to Heimtextil. This year’s show will be no exception.

“The use of robotics is now standard across many industries dealing in solid goods, but the handling of soft materials such as textiles is a little more complex,” says Managing Director Christian Moore. “Nevertheless, it’s something we have successfully mastered, and our robotic systems are proving highly beneficial to their users. There is no ‘one-size-fits-all’ solution when it comes to automation and our approach is always to carefully examine where it will make the difference in each bespoke system. A focus is on identifying and eliminating bottlenecks which will increase product flows.”

During the Covid-19 pandemic, ACG Kinna drew on all of its automation know-how and extensive network of contacts to build a new nonwovens fabric converting and single-use garment making-up plant in a matter of weeks, in order to supply the Swedish authorities with urgently-needed medical gowns.

Instant colour
Localised textile production is also booming in the USA, where Coloreel has recently secured multiple orders for its instant thread colouration technology via its US partner Hirsch.

“Coloreel technology enables the high-quality and instant colouring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification, while also making it possible to produce gradients in an embroidery for the first time,” explains VP of Sales Sven Öquist.

“Advanced rapid colour formulation software and high-speed drive technology allow a single needle to carry out what it previously required many multiples of them to do – and with much more consistent stitch quality. By instantly colouring a recycled white base thread during production, our system enables complete freedom to create unique embroideries without any limitations. Colour changes along the thread can either be made rapidly from one solid colour to another, or gradually, to make smooth transitions or any colouring effect desired. This provides big benefits when it comes to sustainability and design creativity.”

Milestone
Svegea will be promoting its latest EC 300 collarette cutting machine at Texprocess 2022. This machine is used by garment manufacturers around the world for the production of tubular apparel components such as waistbands, cuff and neck tapes and other seam reinforcements. With its E-Drive 2 system and fully automatic FA500 roll slitter, the EC 300 has an output of around 20,000 metres per hour.

“Advances in automation are only making the specialised, bespoke machines we engineer even more efficient and we are expecting a very busy year,” says Managing Director Håkan Steene. “The garment components our collarette cutters produce make it logical for them to be integrated into the operations of making-up operations, wherever they are.”

Sensors
The advanced yarn tension monitoring technologies of Eltex of Sweden meanwhile play an essential role in rectifying defects in  weaving, tufting and composite reinforcement operations.

“A correct tension of the warp and weft threads ensures proper machine operation,” explains Eltex Global Marketing and Sales Manager Anoop K. Sharma “The constant tension monitoring and automatic control of the tension of the thread help to overcome unnecessary problems.

“We continue to make advances in both the hardware and software of our tension monitoring systems, such as the EyE™ for the warping process. With the EyE™, the yarn tension values from all yarns are continuously updated and displayed on screen. In addition, tension values outside the warning level are indicated both on the sensor’s LEDs and on the screen for complete quality control. No fabric can be woven without the appropriate and correct tension.”

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

1. Continue to speed up ROICA™ responsible innovation  
2. Continue to speed up ROICA™ international partnerships with a strong focus on responsible innovation
3. Continue to push a new generation of communication where its story making will align with an authentic and consumer driven storytelling based on values.

Then, Mr. Shinohe Hiroaki Chief Marketing Officer Europe, introduced the new production strategy at global level  together with  its program of partnerships, plus the marketing and communication programs for the next year and beyond in synergy with Giusy Bettoni at C.L.A.S.S.

“We are extremely pleased to be here with our European partners, thanking them for the continuous valuable cooperations that made ROICA™ so special, and sharing with them which will be our next steps in order to be leading responsible innovation. This is a very precious moment, during which we are able to talk face to face and install long-lasting relationships, with the aim of supporting the apparel industry by making premium stretch becoming a key player for wellbeing values, which are extremely precious for the contemporary consumer. And this will be part of sport, lingerie, hosiery , fashion and swimwear wardrobes thanks to the ROICA™ special new generation of premium stretch innovations” affirms Shinohe Hiroaki.

• Participants Embrace Renewed Face-to-Face Business with Global Leaders in Nonwovens & Engineered Materials at IDEA® 2022 and FiltXPO™

Approximately 5,000 participants embraced the opportunity to again engage in face-to-face business meetings with global leaders in nonwovens and engineered materials at IDEA® 2022 in Miami Beach, Fla., co-located with the second FiltXPO™,  North American’s only exhibition and conference dedicated exclusively to filtration and separation.

Industry participants at IDEA® 2022,  the 21 st edition of the world’s preeminent event for nonwovens and engineered fabric professionals, expressed their business confidence through the floor exhibits and the return to face-to-face business interaction. Scott Beir, Executive Officer, CFM Global, called IDEA® 2022 “an exceptional show.”

Bob Usher, Technical Director, US Fibers, added that his company made valuable business connections. According to Rolk Kammermann, Head of Sales and Marketing, Innovative Swiss Made Nonwovens, “the size and scope of IDEA and FiltXPO have been excellent for us as both exhibitors and as visitors.”

Organized by INDA, IDEA® also featured five essential nonwovens training classes; market presentations from China, Asia, Europe, North America and South America; industry recognitions with the IDEA® Achievement Awards and the IDEA® Lifetime Achievement Awards; and a welcome reception celebration.

Also, organized by INDA, FiltXPO™ featured five panels of global leaders in filtration and separation for the first-ever “Summit for Global Change,” discussing societal challenges such as indoor air quality, environmental sustainability, pandemic readiness, clean water, and filtration standards.  The event also featured a 1.5-day filter media training course, and sessions highlighting filter media market trends and filtration industry statistics.  

Exhibitors and attendees noted the welcome return to meeting face-to-face among industry senior leaders participating in the three-day event.

A highlight of IDEA® was the announcement of the IDEA® Achievement Awards by INDA, in partnership with Nonwovens Industry magazine. Moderated by Rousse and Karen McIntyre, Editor, Nonwovens Industry the awards recognize the leading introductions in equipment, raw materials, short-life, long-life and nonwovens products, and sustainability, since the previous IDEA® Exposition in 2019.

In addition, INDA presented the IDEA® 2022 Lifetime Achievement Award to Val Hollingsworth, board chair and CEO of Hollingsworth & Vose, and Nonwovens Industry presented the IDEA® Entrepreneur Achievement Award to Doug Brown, president of Biax-Fiberfilm/5K Fibres at the event.

IDEA® 2022 Achievement Awards winners:

• IDEA®  Equipment Achievement Award – Elastic Thread Anchoring (ETA) Sonotrode – Herrmann Ultrasonics, Inc.
• IDEA®  Raw Material Achievement Award – ODOGard – Rem Brands, Inc.
• IDEA® Short-Life Product Achievement Award – LifeSavers Wipes – LifeSavers LLC
• IDEA® Long-Life Product Achievement Award – Nanofiber Cabin Air Filter – MANN + HUMMEL GmbH
• IDEA®  Sustainability Advancement Award – Fiber-based Screw Caps – Glatfelter Corp. and Blue Ocean Closures
• IDEA®  Nonwoven Product Achievement Award – HYDRASPUN® Aquaflo – Sustainable Nonwoven Substrates – Suominen Corporation
• IDEA®, the Preeminent Event for the Nonwovens & Engineered Fabrics Industry, will next be held on its new 24-month schedule on April 23-25, 2024 in Miami Beach, Florida.

Names of the IDEA® Achievement Award honorees pictured:

Row 1, Left to right:
IDEA® Long-Life Product Achievement Award winner, Jon Nichols, MANN + HUMMEL, GmbH and Dave Rousse – Nanofiber Cabin Air Filter – MANN + HUMMEL, GmbH
IDEA®  Nonwoven Product Achievement Award winners, Pramod Shanbhag, Suominen Corporation, Karen McIntyre, Nonwovens Industry Magazine, and Avinav Nandgaonkar, HYDRASPUN® Aquaflo – Sustainable Nonwoven Substrates – Suominen Corporation
Row 2, left to right:
IDEA® Short-Life Product Achievement Award winner, Georgia Crawford, LifeSavers Wipes – LifeSavers LLC, and Karen McIntyre, Nonwovens Industry Magazine
IDEA® 2022 Lifetime Achievement Award winner, Val Hollingsworth, Hollingsworth & Vose, and Dave Rousse, President, INDA
IDEA®  Equipment Achievement Award winners, Uwe Peregi, Dave Rousse, and Thomas Herrmann – Elastic Thread Anchoring (ETA) Sonotrode – Herrmann Ultrasonics Inc.
Row 3, left to right:
IDEA®  Raw Material Achievement Award winner, David Schneider, ODOGard – Rem Brands, Inc. and Dave Rousse, INDA
IDEA®  Sustainability Advancement Award winner, Chris Astley, and Karen McIntyre Fiber-based Screw Caps – Glatfelter Corp. and Blue Ocean Closures
IDEA® Entrepreneur Achievement Award winner, Doug Brown, Biax-Fiberfilm / 5K Fibres

Monforts will highlight its advanced finishing and coating technologies for the production of technical textiles at Techtextil North America, which takes place at the Georgia World Congress Center in Atlanta from May 17-19.

The company and its US representative PSP Marketing, of Charlotte, North Carolina, will be part of the centrepiece VDMA German Pavilion at the show.

Energy prices
With energy prices continuing to go through the roof, an emphasis at Techtextil North America will be on the energy and heat recovery that can be achieved with Montex stenters, through features such as the MonforClean system, in which waste heat from the drying process is used to pre-heat the drying air. This results in a radical reduction in the conventional heat supply required. A range of further resource-saving and energy recovery options can be specified per individual line installation.

Advanced machine operation
With the highly intuitive Qualitex 800 visualization software, all article-specific settings can be stored and the formulations for thousands of treatment processes called up again at any time. Individual operators can also personalise their dashboards with the most important machine functions and process parameters.

The Qualitex 800 system is available for the automatic and continuous operation of the company’s Montex stenters, as well as its Thermex continuous dyeing ranges, Monfortex shrinking systems and Montex®Coat coating units.

Versatility is the key
Monforts Montex®Coat coating units serve an equally diverse number of markets, including tents, tarpaulins and awnings, black-out roller blinds and sail cloth, automotive interior fabrics and medical disposables. Full PVC coatings, pigment dyeing or minimal application surface and low penetration treatments and solvent coatings (in explosion-proof conditions) with knife coating, roller coating or screen printing can all be accommodated with this system.

Suominen launches a carbon neutral nonwoven, BIOLACE® Zero. BIOLACE® Zero is suitable for many kinds of wiping applications like baby, personal care, and household wipes. It has wet and dry strength and it’s very soft. It is made of 100% cellulosic lyocell fibers and the product is 100% biodegradable, compostable and plastic free.

BIOLACE® Zero utilizes VEOCEL™ Lyocell fibers from Suominen´s long-term partner Lenzing. BIOLACE® Zero is made of 100% carbon neutral VEOCEL™ Lyocell fibers.

“We are very excited to introduce BIOLACE® Zero, which is not just Suominen´s first carbon neutral product, but also one of the first carbon neutral nonwovens on the market. BIOLACE® Zero will be available as part of Suominen's sustainable product portfolio”, says Marika Mäkilä, Senior Manager, Category Management, Europe.

Suominen’s BIOLACE® Zero and Lenzing’s VEOCEL™ Lyocell fibers are certified as carbon neutral products by globally recognized company, ClimatePartner. Carbon neutrality means that the greenhouse gas emissions of nonwoven have been calculated – from the raw material production to the client’s production facility – reduced and are offset through certified carbon offset projects.

“With this new carbon neutral product BIOLACE® Zero we are able to support our customers in their greenhouse gas emissions reduction targets. Innovating new products in collaboration with partners such as Lenzing by using carbon neutral VEOCEL™ Lyocell fibers is well aligned with our strategy and vision to be the frontrunner in sustainable nonwovens”, says Noora Rantanen, Manager, Sustainability & Marketing.

According to the United Nations Conference of Trade and Development, the fashion and textile industry represents one of the major polluters of water in the world, with an estimated 93 billion cubic metres of water used per year.

On the occasion of Water Day, C.L.A.S.S. CEO and Founder Giusy Bettoni talked to Sensil® BioCare, Kornit, Ecoalf and Unesco on how their strategies and processes can preserve our most precious, yet limited resource.

Key Takeaways from the Speakers:
"The ocean is absolutely crucial for the survival of this planet, since it almost covers 71 percent of its surface. Writer Arthur Clarke once said: how inappropriate is to call this planet earth, when it is clearly planet ocean."
- Francesca Santoro, Programme Specialist at IOC UNESCO Regional Bureau for Science and Culture in Europe

"Sensil® BioCare is our solution to reduce the persistence of textile waste in the ocean. We embedded technology in it so that if any microfiber is released in the washing, they will break down faster than conventional nylon. Based on an external study, we have seen an almost 60 percent microplastic reduction in two years"
- Michelle Lea, Vice President Global Marketing at Nilit

"When it comes to our printing processes, almost no water is in use and the waste is minimal. We have never seen this before in this industry. Based on LCA tests, when compared to screen printing our "Atlas Max" printer saves up to 93 percent of water, while the "Presto" printer saves up to 95 percent of water".
- Michal Arbel, Sustainability Communication Lead at Kornit Digital

"One of the most important projects of the company is Upcycling the Oceans, with the aim of tackling the marine litter in collaboration with the fishing sector. Last year, we collected 300 tons of litter from the seabed, and we promoted circular economy by transforming the waste in products."
- Irene Diez, Director at Ecoalf Foundation