HeiQ and GQ Apparel: Denim with cooling technology
HeiQ and Thailand-based tech apparel brand GQ Apparel collaborate to bring innovative cooling to denim in Thailand.
GQ Apparel’s denim segment was just launched this August and underscores the company’s commitment to innovation, textile performance and solving consumer pain points. By integrating HeiQ’s biobased technology HeiQ Cool, the new GQ Cool Tech™ Jeans introduce a new era of denim that exceeds the expectations of consumers who value quality, functionality, and environmental responsibility.
Thailand's traditionally hot weather makes it impractical to wear jeans as they become too warm. The localized application of HeiQ Cool in the leg zone solves this problem by providing wearers with an immediate cool sensation when putting the jeans on, and continuous cooling throughout the day.
The cooling technology, paired with a detailed, pain-point solving design, underwent an intense research and development process with more than 500 prototypes tested. 95% of consumers who took part in a wear trial preferred the GQ Cool Tech™ Jeans to their usual ones.
Praised by local media for their design, the jeans have become a viral sensation in Thailand, with videos showing the cooling technology.
HeiQ Materials AG