From the Sector

• Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
• Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
• Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

C.L.A.S.S. Eco Hub has selected the winner of C.L.A.S.S. ICON Award 2022, the annual contest with the aim of sponsoring a visionary creative who is able to combine design, responsibility, innovation and communication. Receiving the third edition of the eye-turning award is FROY Club, an experimental and responsible fashion project born in 2018 by designer Arman Avetikyan.

Froy is rooted in Armenian culture and by mixes high quality materials and yarns. Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.

By receiving two thousand euros for sourcing purposes, smart consultancy support and communication aid from the C.L.A.S.S. team, plus assistance to the brand in commercial activities, a physical stand in the WHITE Show and a dedicated brand page on Renoon powered by C.L.A.S.S. partners; Froy will have the opportunity to upgrade its efforts in terms of responsibility and innovation, while sharing its conscious vision and values with a wider audience. Moreover, the Italian brand with Armenian roots will become part of the C.L.A.S.S. ICON community, joining past winners such as the high fashion Italian designer Gilberto Calzolari and the Portuguese streetwear brand Duarte

Archroma, a leader in specialty chemicals towards sustainable solutions, announced that the 5’760 color references of its Color Atlas library will be available in ASE file format for open access to the users of most design software for fashion, apparel, and textiles. With this, designers and stylists are given open access to the largest library of colors for cotton and polyester.

ASE or .ase (for Adobe Swatch Exchange) files are used to upload, share and access colors through the swatch palette of design software such as Photoshop, Illustrator and most CAD (Computer-aided design) systems.

The Color Atlas by Archroma® was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.

The Color Atlas continues to evolve in line with Archroma’s commitment to sustainability through innovation. The company describes its approach as “The Archroma Way to a sustainable world: safe, efficient, enhanced, it’s our nature”.

All color references available in the Color Atlas have been formulated with products that comply with leading international eco-standards, and can be selected based on the desired sustainability profile.

Each color from the Color Atlas by Archroma® is available for purchase from Archroma as a physical color standard that includes precise digital data and access to global dyeing technical support.

ROICA™, Asahi Kasei's premium stretch fiber manufacturer, strengthens its presence in the high fashion segment thanks to its established network of partners, who will present their latest innovations - activated by ROICA™ - at the upcoming edition of Milano Unica, taking place at Rho Fiera Milano from 12th to 14th July 2022.

Going more in depth in the offers of ROICA™ partners for this season of Milano Unica, they are:

• Cifra, which presents its innovative garments for men and women, combining fashion and function. Base layers, tops, leggings and jumpsuits are made with natural yarns, or recycled pre- and post-consumer yarns in combination with ROICA™ EF, the sustainable recycled stretch yarn able to complete proposals that offer design, performance and responsibility. The design of the garments, created in Cifra's design office, offers a perfect shape with body mapping technology that creates dedicated ventilation zones, for a feeling of comfort and freshness as well as an innovative aesthetic impact.
• Iluna Group, whose journey into the new dimension of responsibility continues with developments in GRS (Global Recycled Standard) certified recycled yarns aimed at unprecedented effects in looks, performance and hands. Brand new for this edition of Première Vision is the inclusion of GOTS-certified organic cotton in GRS-certified galloons and allover lace containing ROICA™ EF, so as to meet market demands for natural comfort in the underwear sphere.
• Maglificio Ripa, which presents the Splash collection for summer 2024, developed in two major themes, united by the same focus on sustainability that results in the use of recycled pre- and post-consumer polyamide and polyester yarns including ROICA™ EF for the sustainable recycled stretch fiber. The first theme encompasses printed, 3D jacquard fabrics, ennobled by innovative processes that move the bottoms for an organic and sometimes irreverent final look. The second theme embodies a cocoon spirit, enveloping like a caress, soft as a hug.
• Penn Textile Solutions/Penn Italia, whose highlights of the new collection are on one side fabrics developed with the use of Neride eco yarns by Nurel with ROICA™ V550, characterized by restraining lace effect, soft touch and breathable, in combination with tulle as a sustainable basic, and on the other side charmeuses with soft hand, raw cut in combination with a band fabric from the dreamshape family with reinforced gripping edge, made again in Neride eco yarns by Nurel with ROICA™ V550
• Piave Maitex, whose orientation is, as always, to present new products with the right  balance between technological innovation and aesthetic look, between fashion and comfort, proposals that include sustainable fabrics made in recycled polyester,  polyamide and the sustainable recycled stretch fiber ROICA™ EF, three-dimensional and optical, perforated, plush effects, made by prioritizing technical functionalities such as waterproofness, breathability, transfer and moisture management, opacity and anti-UV as well as anti-abrasion.
• Sitip, which is one of the premium partners, together with ROICA™, for the creation of the first Scott Racing Team’s responsible biking uniform. This year, the evolution of research and development has also led to the creation of new responsible shorts, made with NATIVE-THUNDERBIKE POWER fabric by Sitip in recycled polyamide and ROICA™ EF yarn by Asahi Kasei. A fabric designed for high-performance sports, particularly suitable for making cycling pants for its maximum coverage and UV protection - thanks to ECLIPSE Sun Protection technology - breathability, comfort and fit. Also the shirt has been produced with Sitip recycled fabrics - NATIVE-BICIMANIA and NATIVE-PIRATA - made with Asahi Kasei's ROICA™ EF sustainable, stretch and certified recycled yarns.

ROICA™ strengthens its presence in the apparel segment thanks to its established network of partners, who will present their latest innovations at the upcoming Première Vision.

ROICA™ partners are the “artists” and “heartists” of premium stretch in fabrics: because they have at heart all the values for which ROICA™ stands for. These partners presenting at Première Vision are:

• Iluna Group, whose journey into the new dimension of responsibility continues with developments in GRS (Global Recycled Standard) certified recycled yarns aimed at unprecedented effects in looks, performance and hands. Brand new for this edition of Première Vision is the inclusion of GOTS-certified organic cotton in GRS-certified galloons and allover lace containing ROICA™ EF, so as to meet market demands for natural comfort in the underwear sphere.
• Innova Fabrics, which recently enhanced its smart offering by launching the RF (Residual Free) line, with the goal of reducing the impact of microplastics derived from the fashion industry. This is made possible by mixing two responsible ingredients, SENSIL® BioCare by Nilit and ROICA™ V550 by Asahi Kasei, which give birth to both sporty and casual fabrics.
• Inplet, which enriched its production of smart elastic and rigid knitted fabrics with three new products: a powernet fabric in 77% polyamide RECO and 23% ROICA™ EF with good recovery; a net fabric in 55% polyamide RECO and 45% ROICA™ EF characterized by a soft hand and good elasticity; and a 79% polyamide and 21% ROICA™ V550 good power, good recovery and a soft touch.
• Penn Textile Solutions/Penn Italia, whose highlights of the new collection are on one side fabrics developed with the use of Neride eco yarns by Nurel with ROICA™ V550, characterized by restraining lace effect, soft touch and breathable, in combination with tulle as a sustainable basic, and on the other side charmeuses with soft hand, raw cut in combination with a band fabric from the dreamshape family with reinforced gripping edge, made again in Neride eco yarns by Nurel with ROICA™ V550
• Tessitura Colombo Antonio, which in its new A/W 23-24 collection expands its proposal of regenerated lace from the ECO-LACE line: new designs inspired by fashion trends using ROICA™ EF. Also, in its BIODEGRADABLE line it uses ROICA™ V550 for the realization of new designs. The new MICROMODAL line uses ROICA™ V550; the effect of this lace range is softness, elegance and relief effect.

C.L.A.S.S. will join forces with Milano Unica, 12-14 July, to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: an online space offering eco-high-tech materials representing a range of categories able to create a new generation of fashion. It is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP, ILUNA GROUP and ZIGNONE.

C&S strengthens its position in the luxury segment with the acquisition of Texo S.R.L., a company based in Cagli (Pesaro and Urbino) with 10 years of experience in the production of fashion apparel for Texo and for third parties.

C&S enriches the offer of its Style Services Luxe division, the research and production solution for any kind of style needs, together with Style Services Denim and along with C&S Experience projects, initiatives in direct contact with retail such as the haikure brand and the license agreements for Europe for Jeckerson and Purple. C&S’s history begins over 40 years ago in Trestina, in the Perugia province, and is rooted in denim culture and in the limitless potential that comes with this fabric. The company has begun to establish itself as a partner for the creation of jackets, shirts, outerwear, and denim. Its know-how expresses the combination of the production souls that characterize its territory of origin, between Umbria and Marche: all the typical tradition of premium denim mixed with the culture of luxury apparel, intimately dedicated to beauty, quality, and attention to detail.

“We are proud to have achieved this new milestone” states Federico Corneli, C&S’s main shareholder. “We firmly believe that the added value that Texo S.R.L.’s specialization brings to the table will allow us to grow further and to be able to accelerate the strategic path that will lead us to establish ourselves as special partner for the most important luxury brands”.

Lectra, whose connected industrial equipment and software facilitate the digital transformation and Industry 4.0 transition of fashion, automotive and furniture companies, announces its selection for the new Euronext Tech Leaders stock market index. This brings Lectra into the community of European technology leaders identified by Euronext as innovative and high-growth companies.

The new Euronext Tech Leaders market index, launched on June 7, comprises 100 European technology companies listed on the Euronext markets, which meet various performance and growth criteria. With the launch of this initiative, Euronext aims to offer better visibility and new services to selected European technology leaders.

Lectra is one of the 41 French companies that are now members of Euronext Tech Leaders. The company, founded in 1973 on a close relationship with fashion industry players, has also for the last three decades worked globally with automotive equipment and furniture manufacturers. In its three strategic markets, Lectra sells connected equipment that optimizes the cutting processes of fabric, leather and other soft materials used by manufacturers, and markets software and services that streamline their production processes while enabling them to be more agile and make considerable material savings.

In fashion, through the use of market data – made accessible and exploitable by the Internet of Things, the cloud, artificial intelligence and big data – Lectra’s software solutions also enable a better understanding of consumers’ behavior. They therefore facilitate strategic decision-making for brands, manufacturers and distributors at the key steps in the value chain of design, production and distribution. In this industry, the impact of Lectra’s solutions on reducing material consumption is even greater because it takes effect as early as the garment design stage.

Technology and innovation are therefore at the heart of Lectra’s strategy, with the company aiming to become a key player in Industry 4.0 in its strategic markets by 2030.

Billi London is shaping the future of fashion with eco legwear. Founded by Sophie Billi-Hardwick and Marie Bouhier in November 2020, the pair’s goal was to create durable and comfortable hosiery that was no longer seen as disposable or for single-use.
 
Each piece is made with innovative enhanced degradable yarns Amni Soul Eco® nylon and ROICA ™ V550 elastane. Amni Soul Eco® is degrading in a time of 5 years*, 20x faster than the normal 40–100-year timeframe. The materials break down into biomass and biogas, create renewable energy and do not leave behind microplastics in landfill. The soft yet chic fabrics have revolutionised the legwear industry as well as pioneering a change across the fashion sector which rarely goes beyond just using recyclable materials.

This year, Billi London was selected as one of only five brands to present as an Organic Exhibitor at the Salon International de la Lingerie (SIL) from 18-20 June at Porte de Versailles in Paris.

*In landfill conditions. Reference system: ASTM D5511 - Std test 

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.