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23 results
16.09.2019

Premium group partners with wholesale platform JOOR

PREMIUM GROUP announces a strategic partnership with JOOR – the world’s largest wholesale platform based in the US.

The organiser of the PREMIUM and SEEK trade shows as well as the #FASHIONTECH BERLIN conference had been looking for a strong digital platform and a partner to facilitate the step into the US market for its exhibitors for quite some time.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”

 

PREMIUM GROUP announces a strategic partnership with JOOR – the world’s largest wholesale platform based in the US.

The organiser of the PREMIUM and SEEK trade shows as well as the #FASHIONTECH BERLIN conference had been looking for a strong digital platform and a partner to facilitate the step into the US market for its exhibitors for quite some time.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”

 

More information:
PREMIUM GROUP JOOR
Source:

Premium Exhibitions GmbH

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(c) PREMIUM Group
16.01.2019

Recap of the 9th edition of #fashiontech Berlin

HOW TO TRANSFORM YOUR ORGANISATION
The #FASHIONTECH BERLIN conference is Europe’s leading C-level tech conference for the fashion industry. On the morning of 15 January 2019, Anita Tillmann, Managing Partner Premium Group, Michael Stracke, Chief Business Development Officer and Ole Tillmann, Founder & CEO Peak, welcomed the auditorium at Kraftwerk to the ninth edition of #FASHIONTECH BERLIN.
 
Stracke says, “We are extremely pleased with this year’s edition of #FASHIONTECH BERLIN. Our thanks must once again go to our high-calibre international speakers and partners without whom this continuous growth wouldn’t be possible. We are unique in Europe at this level, which is also apparent from the consistently positive feedback from participants during and after the conference. Among other things, we have increased the exhibition space by 300% and we have had even more interactive workshops and masterclasses going on for those attending, to ensure knowledge transfer. The slightly modified concept – #LISTEN!, #LEARN!, #EXPERIENCE! and #BUSINESS! – was very well received, as we want to do justice to the individual needs of all participants.”

HOW TO TRANSFORM YOUR ORGANISATION
The #FASHIONTECH BERLIN conference is Europe’s leading C-level tech conference for the fashion industry. On the morning of 15 January 2019, Anita Tillmann, Managing Partner Premium Group, Michael Stracke, Chief Business Development Officer and Ole Tillmann, Founder & CEO Peak, welcomed the auditorium at Kraftwerk to the ninth edition of #FASHIONTECH BERLIN.
 
Stracke says, “We are extremely pleased with this year’s edition of #FASHIONTECH BERLIN. Our thanks must once again go to our high-calibre international speakers and partners without whom this continuous growth wouldn’t be possible. We are unique in Europe at this level, which is also apparent from the consistently positive feedback from participants during and after the conference. Among other things, we have increased the exhibition space by 300% and we have had even more interactive workshops and masterclasses going on for those attending, to ensure knowledge transfer. The slightly modified concept – #LISTEN!, #LEARN!, #EXPERIENCE! and #BUSINESS! – was very well received, as we want to do justice to the individual needs of all participants.”
 
“It was especially gratifying this year to experience the positive atmosphere on site and to ascertain that the topic of digital transformation has finally grown in importance for the fashion industry too, which was also evident in the renewed increase in and international character of the visitor numbers. Digitalisation is fun of course, and you can achieve much more in a short space of time than was possible previously; and respond to customers’ needs much more strongly and in a more targeted way.”
 
The goal of the conference is for everybody who faces digital disruption to walk away with inspiration and hands-on advice to be able to get started or continue their own digital transformation and get ready for the future. Learn from leaders and innovators from other industries to be among the first in the fashion industry to implement innovation.

 

(c) PREMIUM Group (c) PREMIUM Group (c) PREMIUM Group
More information:
FASHIONTECH
Source:

PREMIUM Exhibitions GmbH

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Photo: (c) Premium Group Berlin
09.07.2018

The Art of connecting the fashion industry

"The atmosphere at all four shows and also the #FASHIONTECH BERLIN Conference was more successful than last summer. The exhibitors repeatedly praised the range of visitors – international buyers, well-founded fashion experts, people that love experiencing new trends and with a high level of awareness for our beautiful world. All of them took the chance to exchange and get inspired by the shows and events. Our strength is the concept of creating content, commerce and community – we connect the right people at the right time and at the right touchpoints. The entire network benefits from that. Furthermore the new digital b2b platform veee.com was featured on the PREMIUM and SEEK and received a very positive feedback."
– Anita Tillmann, Managing Partner PREMIUM GROUP

"The atmosphere at all four shows and also the #FASHIONTECH BERLIN Conference was more successful than last summer. The exhibitors repeatedly praised the range of visitors – international buyers, well-founded fashion experts, people that love experiencing new trends and with a high level of awareness for our beautiful world. All of them took the chance to exchange and get inspired by the shows and events. Our strength is the concept of creating content, commerce and community – we connect the right people at the right time and at the right touchpoints. The entire network benefits from that. Furthermore the new digital b2b platform veee.com was featured on the PREMIUM and SEEK and received a very positive feedback."
– Anita Tillmann, Managing Partner PREMIUM GROUP

On three days the PREMIUM GROUP once again showed and linked the most important international brands with buyers, influencers and other media representatives. Outcome: The real face-to-face exchange 2.0 is and remains important.
 
A total of 1,038 brands exhibited on the four formats. On top the #FASHIONTECH BERLIN offered the group's extensive and varied program as a conference. In addition to networking and trend scouting, the main focus was also on points of experience – an important aspect for the fashion industry, to which the PREMIUM GROUP increasingly relies. The halls of STATION Berlin, the Kühlhaus and the Arena Berlin were filled accordingly throughout the three days. The terrific summer weather contributed to the constantly positive atmosphere and invited all guests to enjoy all outdoor offers.

 

More information:
PREMIUM GROUP FASHIONTECH SEEK, Fashion Week
Source:

Premium Group Berlin

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