From the Sector

Exhibitor registration for the Autumn Edition of Intertextile Shanghai Home Textiles has been strong since applications opened in December last year. Renowned global players such as D Décor Home Fabrics (India), G.M. Syntex Pvt (India), Naturtex (Hungary) and SIC Global Textiles (Poland) are amongst those to have already confirmed their participation. Held from 24 – 26 August 2020, the fair is the largest trade platform in China for international buyers to meet potential supply partners in the second half of the year. The fair’s early bird discount will be extended until 30 March. Interested companies can register online to enjoy a 10% discount.

Discover abundant new products and design trends
As the leading business platform for the home and contract textile industry in the Asia Pacific region, participants of Intertextile can always discover the latest innovations and trends of the textile and interior design industry. This year, the fair continues to cover the entire spectrum of home and contract textile products including:

• Decorative Fabrics (Upholstery & Curtains)
• Bedding, Bath, Kitchen & Table
• Carpets & Rugs
• Sun-Protection
• Wallcoverings
• Textile Editors
• Whole Home Products
• Digital Print & Technics
• Fibres, Yarns & Chemicals
• Textile Designs

In addition, Intertextile is pleased to cooperate with the renowned international forecasting agency NellyRodi™ from France again in presenting the hottest international home furnishing trends. A trend committee led by NellyRodi and formed by top forecasters including Carlotta Montaldo, Juliette Lamarca, Shen Lei and Studio NOCC will be responsible for determining the major design trends which will be demonstrated in the three-day fair via a series of events and displays. More details about the trends will be announced soon.

Intertextile Shanghai Home Textiles – Autumn Edition will return from 24 – 26 August 2020 at the National Exhibition and Convention Center (Shanghai), organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). Stepping into its 26th edition, the trade fair will provide exhibitors the perfect opportunity to introduce new products and expand their distribution networks, as well as serving as a source of information and inspiration for professionals in every aspect of the industry.
 
Celebrating its 25th anniversary last August, the Autumn Edition of Intertextile attracted 1,147 exhibitors from 27 countries & regions, as well as 35,390 trade buyers from 117 countries & regions (2018: 104), reflecting the increasing internationalism of Messe Frankfurt’s textile fairs in China, and the growing opportunities for international suppliers to meet a wide range of buyers in Shanghai. The trade fair’s capacity to attract large and diverse crowds has reinforced its status as the leading business platform for the home textile industry in the Asia Pacific region.
 
In the next edition, a large collection of quality Chinese companies, as well as premier overseas brands will once again present the entire spectrum of home and contract textile products including:

• Textile editors
• Whole Home Products
• Windows & Upholstery
• Bedding, Bath, Kitchen & Table
• Carpets & Rugs
• Sun-Protection
• Wallcovering
• Digital Print & Technics
• Fibers, Yarns & Chemicals
• Textile Designs

Opportunities abound in China’s home textiles market
 
“The upcoming Autumn Edition of Intertextile is set to offer suppliers and buyers the best platform to capture new business opportunities, especially as we continue to focus on bringing together more key players from the textiles, interiors, architecture and hospitality sectors in China and internationally,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.
 
“Over the years, Intertextile has been evolving from a traditional trade fair to an immersive and interactive experience that inspires and engages attendees. Today, the fair is more than a business platform; it also delivers state-of-the-art home trends, valuable networking opportunities, as well as innovative and strategic solutions for brand development through a series of fringe programme events,” Ms Wen further explained.
 
As one of the selected exhibitors featured in the Talks & Tours series at the 2019 fair, Mr Thomas Luys, Sales Manager of LIBECO-LAGAE: “We had quite a diverse range of visitors, including an increase in e-commerce buyers, but also more traditional upholstery fabrics buyers. Our booth was also part of the Talks & Tours, so it was important to tell our story to a diverse range of visitors on this tour.”
 
 
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

DOMOTEX asia/CHINAFLOOR (March 24-26) – the leading trade show for carpets and floor coverings in the Asia Pacific region - expands the design and conference area and welcomes new and returning brands.

Shanghai - For the 22nd edition, each flooring sector will have a theme. The highlighted product category in wood is solid wood for ground heating systems. The category is taking over the entire hall showing new technologies, new designs and new products in floor heating. Solid wood for ground heating systems is growing in China – according to China National Forest Products Industry Association, around 80% of China's wood flooring brands have developed the product.

At the same time the market share is increasing by more than 30% annually. It is expected that by 2025, the market size of solid wood for ground heating systems will reach RMB 10 billion (approx. 1.4 billion USD). The international and local market leaders, such as Junckers, Foglie d’Oro, Edelholz, IBF, Teclic, Nature, Fudeli, Bloor, Jinyi, Licher, Nuogao and Moganshan have already confirmed their participation at the show. Also in this hall we see the latest developments in the market in the dedicated InnovAction campaign.

The resilient flooring section will be spread out to 69,500 sqm gross, featuring Stone Plastic Composite (SPC) flooring. Among the resilient halls, there will be an “Inspiration Hall”, housing InnovAction campaign and design forum, where famous interior designers will educate the audience on using resilient flooring in interior. The InnovAction will be upgraded by showcasing the new products within matching interior spaces. This new way of presenting the InnovAction products is ideal for both manufacturers to share the ideas and for visitors to keep up to date with the market trends.

Carpet section will promote carpet as a driving force for interior design, with a dedicated hall being the epicenter of home and design carpets and the host hall for the Luxury Brands Carpet Show – a showcase of the most sought-after international high-end carpet design brands. After the successful first edition in 2019, Chinese Original Carpet Design Show comes back to promote the works of young Chinese carpet designers. Country pavilions from Germany, Belgium, Iran and Turkey will also showcase their products among the carpet halls. Traditionally DOMOTEX asia/CHINAFLOOR has been focused on B2B, however due to the market changes, the end users are more and more welcome to the show. In order to give the oriental carpets and rugs the spotlight and follow the trends, Indian and Afghanistan pavilions will be creating a new area - “Treasure of Orient”.

In 2020, DOMOTEX asia/CHINAFLOOR will cover more than 185,000 sqm of gross space, taking up 16 halls at the Shanghai New International Expo Center. Five of the exhibition halls will be dedicated to carpets and rugs, four to wood, bamboo and other hard floors, 2 to FLOORTECH asia and 5 halls to resilient floor coverings. In 2019, the show gathered 1,579 exhibitors from 36 countries and attracted 66,875 trade visitors, of which 15,092 international, coming from 107 nations.

PIAVE MAITEX, recognized as a preferred partner for the global textile industry, brings on the successful path of responsible and smart innovation and presents its unique line “AGAIN”, during the MarediModa fair in Cannes.

During the Functional Fabric Fair, the trade-exclusive event where the latest trends in fabric development for the functional textile industry are showcased, PIAVE MAITEX presents AGAIN a smart and technically advanced line, that balances performances, functionality and sustainable features, formed of highly performing jerseys. Two premium Global Recycled Standard (GRS) certified sustainable ingredients have been involved in the production of AGAIN: the premium stretch fiber ROICA™ EF – part of ROICA Eco-Smart™ Family – constructed out with more than 50% pre-consumer recycled content and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.

In addition to the two key high-tech, responsible and GRS certified raw materials, the Italian manufacturer will present a new development characterized by sustainable water-saving printing, with the possibility to be color-customized. Moreover PIAVE MAITEX will showcase the unique and innovative combination of two AGAIN articles to obtain an entirely sustainable bonded fabric with the possibility of personalized colour combinations. The range of functional fabrics, dyeable and transfer printable, perfectly combines creativity, innovation, real performance and sustainability all at once offering unparalleled comfort, performance, and tenacity.

Online-Handel wächst um 69 Prozent

Insgesamt haben die Deutschen 2018 gut 3 Milliarden Euro für Gardinen und innenliegenden Sicht- und Sonnenschutz ausgegeben. Das waren im Rückblick auf 2010 17,5 Prozent mehr. Auch im Vergleich zum Vorjahr wuchs der Markt um 2 Prozent, stellt das Marktforschungsinstitut Marketmedia24, Köln, in seiner jetzt erschienenen Studie „Branchen-REPORT Gardinen, Sicht- und Sonnenschutz 2019“ fest. Trotzdem hatte das Gros der deutschen Hersteller nicht viel Grund zum Jubeln. Dabei wäre auch für sie mehr drin gewesen, berücksichtigt man das Mode- und Innovationspotenzial der Branche. Doch das schwach ausgeprägte Interesse der Konsumenten, die Preisdominanz sowie die unter Druck stehenden stationären Kernvertriebswege machen Sorgen. Gleichwohl zeichnen die Branchenaussichten von Marketmedia24 bis zum Jahr 2025 ein Wachstumsszenario. Nicht nur für den Fall, dass sich die Wirtschaft allgemein expansiv weiterentwickelt. Sondern selbst unter der Annahme, dass das gesamtwirtschaftliche Wachstum deutlich zurückgeht, wird das Marktvolumen von Gardinen, Sicht- und Sonnenschutz gegenüber 2018 immerhin noch zulegen.

Aus Trendsicht gibt es für die Gardinen-, Sicht- und Sonnenschutzbranche durchaus Grund zu Optimismus. Zwar machen Hersteller und Handel den „Jahrhundertsommer“ 2018 für die Kauf- und Renovierungsmüdigkeit der Konsumenten verantwortlich. Doch gerade der mit den Temperaturen aufkommende Wunsch nach Beschattung und Klimaregulierung in den Räumen könnte sich als Marktmotor speziell für innenliegenden Sicht- und Sonnenschutz entpuppen. Akustik, Wärmedämmung, nachhaltige Konzepte und Smart Home-Angebote sind weitere Produktinnovationen, die Nachfrage wecken. Allerdings müssten diese Lösungen nicht nur zögerlich zu den Konsumenten durchdringen. Dennoch setzen sich Trends durch: Insbesondere für moderne große Fenster und schallharte Oberflächen bevorzugen Konsumenten durchaus schon energieeffiziente Produkte und akustischen Komfort.

The international home textiles industry has enjoyed a promising start at Heimtextil in Frankfurt am Main, which finished Friday, 11 January. The challenging economic situation and uncertainty in the retail sector were countered by a positive and confident mood at the world’s leading trade fair.

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’. [*For comparison, 2018: 2,975 exhibitors from 64 countries; 68,584 visitors from 135 countries, FKM-tested)]

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’.

One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade. Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses. ‘The small business specialist trade, but also department stores and multibrand stores, and thus the heart of our visitor target groups, are under pressure from the constantly increasing levels of e-commerce. With Heimtextil and our consumer goods fairs in general, we offer these retailers in particular clear perspectives and diverse inspiration in an ambiguous world’, continues Braun.

Heimtextil made it easier for its visitors to access valuable inspiration and business momentum thanks to an optimised trade fair concept and the associated new hall structure. ‘The new concept brought more visitors to the stand’, was the feedback from Andreas Klenk, Managing Director of Saum & Viebahn from Kulmbach in Franconia about hall 8.0 which offered textiles editeurs and manufacturers of curtain and sun protection systems a common platform for the first time. ‘It was the right decision to merge the different segments. We had high quality discussions with respect to both export and domestic business, and are satisfied with the trade fair’.

As part of the new concept, Heimtextil expanded its unique product range across the entire exhibition site and also included the new hall 12, which has been an additional architectural highlight on the Frankfurt exhibition grounds since September.

Top international companies from the Bed & Bath Fashion segment presented their wares here. For the company Curt Bauer from Aue in Saxony, the première of the new hall was a successful one. ‘We're very enthusiastic about the new hall 12. The product range there was very well received. We are very satisfied with the quality of visitors to our stand. In addition to a good frequency of German visitors, we are particularly pleased about growth from China and Russia’, says Managing Director Michael Bauer.

Natural materials, PET and ocean plastics 
Heimtextil set a standard in terms of sustainability: after the first global climate protection agreement for the textile industry was signed by 40 leading fashion companies, organisations and associations at the World Climate Conference in Katowice last December, the focus in Frankfurt was also on environmental progress in the textile industry. Numerous exhibitors presented progressive solutions, for example in the recycling of PET bottles and ocean plastic as well as in the use of certified natural materials. ‘Sustainability was the theme for us at this year’s Heimtextil. Major media players visited us and the 'Green Tour’ guided tour stopped by. We presented many things, including our first vegan duvet and fair silk products, all 100 per cent produced in Austria’, says Denise Hartmann, Marketing Manager at Hefel Textil. The topics of water consumption in the textile industry and microplastics also increasingly came to the fore. The exhibitor directory ‘Green Directory’ alone contained around 150 progressive companies listing sustainably produced textiles. The offer was supplemented by its own lecture series as well as theme-specific tours, which provided valuable impetus and
underpinned the pioneering green position of the trade fair.

Sleep becomes new lifestyle theme
Heimtextil also focused on sleep as one of the upcoming lifestyle trends. While a balanced diet and sufficient exercise are now a natural part of a healthy lifestyle, restorative sleep is still neglected* although it is one of the most important building blocks for long-term physical and mental well-being. At Heimtextil, a number of new products and aspects came to the fore that help people become sensitised to and analyse their sleep behaviour and promote healthy sleep. Around the redesigned hall 11.0 and in the adjoining lecture area ‘Sleep! The Future Forum’, representatives from the national and international bed industry enjoyed attractive product presentations and superb speeches on the topics of sustainability, hospitality, sport and digital.

In addition to the renowned trend show, the trade fair also focused on contract business, particularly in the hotel and hospitality sector, as well as decorative and upholstery fabrics, digital printing solutions and wallpapers.

The next Heimtextil in Frankfurt am Main – its 50th edition – will take place from 7 to 10 January 2020.

*According to a forsa investigation commissioned by the Techniker Krankenkasse

• Performance Days - November 28 and 29, 2018 – Hall C1 Booth B18
• Two of TINTEX’s fabrics have made it into the PERFORMANCE FORUM Jury’s Pick Category that represents fabrics which are a valuable contribution to this season Performance Days Focus Topic “WATER – OUR RESPONSIBILITY”

See, touch and experience the latest collection from TINTEX as they reveal a wonderful range of innovative fabrics that redefine fashion, inspire creativity, spark emotion and optimize responsible solutions. TINTEX, being an ingenious leader in textile and research innovation for over twenty years, transforms a new generation of cotton and other natural based materials. Established in the Porto region as authorities in superior dyeing and finishing techniques making TINTEX Textiles the perfect choice for fashion.

All the recent awards bestowed, demonstrate TINTEX continue research and commitment. They have been awarded for the Best product of the Base Layer Category by ISPO jury, moreover they have just received the prestigious German Design Awards 2019 and last but not least, they are selected as finalists for the Future Textile Awards in the category Best Innovation for Sustainable Textiles.
TINTEX continues to lead the way, as they proudly take part in the Make Fashion Circular initiative, by the Ellen MacArthur Foundation and activate change industry wide. This initiative aims to collaborate and innovate towards a new textile economy based on the principles of a Circular Economy.

In addition, since this November, TINTEX is a bluesign® system partner, thus means that they are responsibly acting parties of the textile value chain committed to applying the bluesign® system, continuously improving their environmental performance and always been focused on a sustainable future.

A milestone for TINTEX and fashion, as they launch Naturally Clean - an exceptional smart finishing process that is uniquely responsible. Naturally Clean enhances the natural beauty of cotton, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean achieves this by using Novozymes technology, a company that is indeed the world leader in biological solutions. Second, using textile chemicals with the lowest possible environmental impact, without compromising performance, from Beyond Surface Technologies AG. Naturally Clean maintains the original characteristics for an extended period of time. All materials are Oeko-Tex and soon bluesign® certified, thus eliminating harmful substances.
TINTEX’ Autumn/Winter 2019/2020 collection includes vibrant tones, refreshing turquoise and electric green, light and warm copper with chocolate browns that connect the natural and spiritual in an extra-sensorial universe. Infused with a stunning palette of nostalgic and multicultural colors - warm yellow with darkened reds, dynamic purple with urban greys - that express globalization and human connection.
Key smart ingredients of the season are:

• A New Generation of Cotton: GOTS certified organic cotton, Supima® cotton, and ECOTEC® by Marchi & Fildi the smart cotton that saves up to 77.9% water consumption and introduces the concept of a circular economy.
• SeaCell™ and Smartcel™: produced using the Lyocell process in a closed loop with no chemicals released as waste. The patented process of SeaCell™ allows that the positive properties of the seaweed are permanently preserved within the fiber, even after multiple washing cycles. Smartcel™ includes the essential trace element zinc providing anti-inflammatory capabilities.
• REFIBRA™ by Lenzing technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new TENCEL™ Lyocell fiber to make fabrics and garments.
• Bemberg™ by Asahi Kasei: A new generation GRS Certified material, made from cotton linters, with a biodegradability certification by Innovhub. A matchless, high tech natural material, with a special handfeel and aesthetics.
• ROICA™ by Asahi Kasei
  - ROICA™ EF has a percentage of pre-consumer recycled content that is more than 50%, and thanks to this it has been GRS (Global Recycled Standard) certified.
  - ROICA™ V550 a premium stretch innovative yarn boasting the Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients as it was evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

Of special interest this season, the two TINTEX’s fabrics that made it into the PERFORMANCE FORUM Jury’s Pick Category for their contribution to this season Topic “WATER – OUR RESPONSIBILITY”.

A smart rib developed to reduce the water usage as most as possible, from cultivation of raw materials until fabric finishing. A blend of TENCEL™ Modal, cellulosic & biodegradable material treated with no hazardous chemicals, pesticides nor fertilizers, and European hemp, a fast-growing plant that requires very little water and no herbicides, pesticides, synthetic fertilizers or GMO seeds. Both fibres are biodegradable.

The second selected article is a 100% Merino Wool jersey made unique thanks to Colorau® by TINTEX, a patented natural dyeing process technique that uses vegetable herbs and extracts. A great amount of water was saved by avoiding subsequent washing steps. Also, lower water pollution is achieved by avoiding synthetic dyestuffs.

• Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
• The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

During Textile Exchange’s Sustainability Conference, Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space to engage attendees in an open discussion regarding the importance of fashion business strategies. The experience in the space, that will reflect an New York event created for C.L.A.S.S. by Ginger Design, will start with the vision of a film by Cristina Picchi that represents harmony between the various phases of the textile process and the cycles of natural elements. Visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt to inspire creativity and explore the limitless possibilities using innovative smart materials.

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just off their return from Première Vision in Paris, Bettoni who is also the Sustainability Consultant for Smart Creation, recognizes the importance for her company to have a strong international presence to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. 

As C.L.A.S.S. enters their second decade of business, they have expanded their business activities to include e-commerce that provides an opportunity for fashion start-up to purchase up to a maximum of 50, an initiative launched to support fashion start-ups. And a new division, C.L.A.S.S. Education, an initiative Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America to encourage attendees to infuse a new way of design thinking and move from a linear to a circular business model.   

Intertextile Shanghai Home Textiles has always been at the forefront of the China and Asia markets for participants to find the latest products from around the world and learn about the current market trends. This year, a series of fringe programme events together with some new show features will inspire fairgoers throughout the four-day fair.

New features for contract business

Given the growing demand for textile solutions for architecture, interior design and the hotel industry, the coming August fair will highlight leading contract upholstery suppliers with distinctive labels. In addition, the show will feature a showcase area at hall 5.1 which displays quality contract upholstery from exhibitors. The area will be decorated by interior designers, demonstrating the functionalities of different contract textile products.

To introduce the opportunities that the textile industry can capture from contract business, both domestic and international architects, hoteliers, interior designers and industry experts have been invited to share their insights about design, market, materials and project management on the Contract Business Days, on 28 & 29 August.

Naima A Khan, founder and interior designer from The Green Design in UAE, for instance, will be speaking on The Art of Sustainable Interior Design. She has worked with many international home fashion retail store developers, as well as textile and interior companies, and is experienced in using therapeutic colour schemes, sustainable materials and sunlight in different design projects. Another guest, Esra Lemmens, who is also a designer and active speaker at design events, will talk about the expanding importance of design throughout Dubai as well as her suggestions for doing business in Dubai.

Other speakers also include Martin Oliu from the international design company, Harmony World Consultant and Design (HWCD). He has participated in a broad area of design such as architectural construction & interior design and is responsible for various luxury residential and hotel design projects. Professor Thomas Charles, who has been working on industrial product design and research for user experience & consumer behaviour study, business strategy and branding designs will give a talk on ‘The Power of Innovative Design’. Trevira CS will also participate in the Contract Business Day through their Chinese representative, Jenny Zhang, who will share how the permanently flame retardant Trevira CS textiles can fit into contract business.

Digital printing and technics remain a focal point

The Digital Printing Micro Factory concept was first introduced in the 2017 edition of Intertextile Shanghai Home Textiles, and received much attention and positive feedback. To cater to the growing demand for efficient, one-step textile solutions, Global Fortune Limited from Hong Kong will work jointly with Kornit Digital and Bullmer to set up a Micro Factory at this August’s fair. An advanced digital printing system – Allegro & Cut by Kornit Allegro – will be introduced. The system streamlines the entire production process by combining printing and drying together so multiple machinery is not needed. It is also eco-friendly as one single ink set suits various fabric types, and designs will be printed in shapes and sizes that are ready for cutting. Visitors can learn more about the complete production process from printing and cutting to sewing via the onsite demonstration.

In addition to forums discussing how digital printing helps flexible production, there will also be an array of forums where some top domestic industry players will share their experience in resolving  technical problems in productions and satisfying requirements in different product tests.

Forward-looking events to ignite inspiration

The trend committee formed by international trendsetter the NellyRodiTM Agency has developed three themes, namely Caring Future, Crazy Future and Emo Future for the 2019 International Lifestyle Trends. Apart from the trend area where product displays are located, visitors can get a better understanding about the future living styles from the panel discussion and trend area tour. The agency’s creative director, Vincent Grégoire, will guide tours to explain the trend concept. He will also join other industry experts in the panel discussion on consumer lifestyle trends.

Another inspiring event during the show is the Future Talk in which representatives from different industries including fashion brand Shiatzy Chen, home appliance giant Haier, gourmets and lifestyle experts will share their perspectives on the future trends.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more about this fair, please visit: www.intertextilehome.com.

• Marketmedia24 veröffentlicht aktuelle Branchenzahlen für Gardinen, Sicht- und Sonnenschutz
• 2018 wird die 3 Milliarden-Marke übersprungen

Köln - Für Gardinen, Sicht- und Sonnenschutz war 2017 ein gutes Jahr. Mit plus 2,8 Prozent weisen die jetzt veröffentlichten Branchenanalysen von Marketmedia24 für den deutschen Markt im vierten Jahr in Folge ein gestiegenes Marktvolumen aus. Dieser Aufwärtstrend wird anhalten. „Die Branche wird schon 2018 die 3 Milliarden Euro-Marke überspringen“, so Marktforschungsleiter Karl Oerder, Marketmedia24. Die deutsche Heimtextilien-Industrie partizipiert allerdings nicht im vollen Umfang von dem heimischen Wachstum. Zumal Dekostoffe und Gardinen im Wettbewerb zu den Produkten des innenliegenden Sicht- und Sonnenschutzes liegen und nur wenige Verbraucher diese Gestaltungsmöglichkeiten kombinieren.

Generell herrscht für Gardinen, Sicht- und Sonnenschutzprodukte ein gutes Klima. So rechnet die Fensterbranche bei Neubau und Renovierung für 2018 wieder mit stabilen Zuwächsen: 14,6 Millionen Fenster könnten verbaut werden. Damit verbunden ist Potenzial für Gardinen, passenden Sicht- und Sonnenschutz. Im abgelaufenen Jahr waren dabei vor allem Raffrollos, gefolgt von Vertikaljalousien und konfektionierten Gardinen gefragt. Eine Hitliste, die sich auch in der Langzeitanalyse von 2013 bis 2017 bestätigt. Während der Abwärtstrend der gewirkten Gardinenstoffe 2017 erstmals auch die gewebten Qualitäten erfasste. Außerdem weisen Rollos trotz Trendaufwind auch erstmals ein Minuszeichen aus.

Dennoch äußerte sich der Verband innenliegender Sicht- und Sonnenschutz e.V. (ViS) auf der Heimtextil-Messe im Januar 2018 zufrieden mit der Entwicklung der Rollo-Umsätze.

Denn für das erste Halbjahr 2017 wurde noch ein Plus von 2,4 Prozent kommuniziert. Von Unternehmenskonjunkturen abgesehen konnte die deutsche Gardinenindustrie nach Angaben des Verbandes der Deutschen Heimtextilien-Industrie e.V. (HEIMTEX) 2017 die Nachfrageschwäche im Inland dank positiver Nachfrage aus dem Ausland zumindest teilweise ausgleichen.

Während die Konsumenten 2017 pro Kopf 2,6 Prozent mehr für Gardinen, Sicht- und Sonnenschutzprodukte ausgaben, wächst in den Vertriebswegen der Wettbewerbsdruck. Trotzdem ist die Angst vor dem Online-Tsunami nicht unbegründet. Denn zwischen 2013 und 2017 ist der Umsatz des Distanzhandels (Online- und Versand-Handel) um fast 42 Prozent gestiegen. Dagegen traten Fachhandel und Fachmärkte 2017 fast auf der Stelle. Neben Onlineshops machen vor allem expandierende Möbeldiskonter dem BTE Handelsverband Textil berechtigte Sorgen. Schließlich beendete der Möbeleinzelhandel als zweitgrößter Marktteilnehmer sein Gardinen-, Sicht- und Sonnenschutz-Jahr 2017 mit über 3 Prozent Umsatzplus.