From the Sector

• Umsatzplus von 27 Prozent bis zum Jahr 2030 möglich

Gardinen, innenliegender Sicht- und Sonnenschutz bilden einen Markt, der in Deutschland jährlich um rund 2 Prozent zulegt. Diese seit mehr als 15 Jahren geltende „Regel“ wurde 2020 mit einem Umsatzplus in Höhe von 5,3 Prozent durchbrochen. Der Corona-Schub fürs Zuhause hat auch die Nachfrage nach Verschönerungen und/oder Verhüllungen der Fenster beflügelt. Und wie in den meisten Living-Branchen flachte die Kauflust mit dem Rückgang der Pandemie ab. Zwar deutet der leichte Umsatzanstieg in 2022 die Normalisierung des Konsums an, doch das Mengenwachstum zog nicht im gleichen Maße an, so die Marktforscher von Marketmedia24, Köln, im aktuellen „Branchen-REPORT Gardinen, innenliegender Sicht- und Sonnenschutz 2023“. Gleichwohl gibt es positive Signale. So planen 41,9 Prozent der Konsument*innen in der DACH-Region noch in diesem Jahr neue Anschaffungen für ihre Fenster – und knapp 20 Prozent in 2024. Dies weisen die repräsentativen und zielgruppengenauen Forschungsergebnisse von 1.000 Personen aus, die Marketmedia24 exklusiv für die neue Studie befragt hat. Parallel geht das Best-Case-Szenario der Kölner Marktforscher davon aus, dass die Handelsumsätze mit Gardinen bzw. innenliegendem Sicht- und Sonnenschutz bis zum Jahr 2030 um 27 Prozent steigen werden.

Obwohl viele Deutsche auf ihr Budget achten müssen, bleiben die Produkte der Branche im Fokus der Menschen. So stellen Anbieter fest, dass aufgrund der gestiegenen Energiekosten gezielt nach Produktlösungen gesucht wird, die mit ihren isolierenden Eigenschaften beim Energiesparen helfen. Richtig eingesetzt können Hausbewohner auf lange Sicht bares Geld sparen und gleichzeitig zum Klimaschutz beitragen, unterstreicht der Verband innenliegender Sicht- und Sonnenschutz (ViS), Wuppertal, und verweist gleichzeitig auf das Zukunftspotenzial von „smarten Lösungen“. Diese tragen zur Verringerung des Energieverbrauchs im Sinne von Nachhaltigkeit und zur Gebäudesicherheit bei, gleichzeitig liegen in der Digitalisierung echte Wettbewerbschancen für die Fachbetriebe der Branche. Insgesamt gibt das Thema Nachhaltigkeit den Takt für die Zukunft von Gardinen, innenliegendem Sicht- und Sonnenschutz vor.

Dass das Thema in Teilen der Bevölkerung bereits ankommt, unterstreichen die aktuellen Primärforschungen von Marketmedia24. Danach ist es für 22,4 Prozent der Deutschen wichtig, dass Gardinen, Rollos, Jalousien & Co. nachhaltig produziert werden oder zertifizierte Umweltsiegel tragen. Für die überwiegende Mehrheit aller Befragungsteilnehmer*innen in der DACH-Region zählen jedoch Qualität, leichte Anbringungsmöglichkeit sowie das Produktdesign zu den wichtigsten Kaufkriterien.

Unter den Vertriebswegen sind aus Sicht der Gardinen-, Sicht- und Sonnenschutz-Hersteller der stationäre Fachhandel und Fachmärkte unverzichtbar. Zwar hat dieses Handelsformat als langjähriger Marktführer seinen Spitzenplatz an den Wettbewerb im Möbelhandel abgeben müssen. Aber mit dem Jahr 2022 wächst der Marktanteil der Spezialisten wieder leicht (plus 0,4 Prozentpunkte). Und gemeinsam mit dem Online-Handel sowie den Bau- und Heimwerkermärkten werden hier aktuell rund Dreiviertel der Marktumsätze repräsentiert.

Für die längerfristige Zukunft (bis 2030) bewertet Marketmedia24 die Entwicklung der Fachhandelsstufe tendenziell zurückhaltend. Dennoch weist das Best-Case-Szenario in der Studie aus, dass dieser Vertriebsweg innerhalb der nächsten sieben Jahre zulegen wird. Das Wachstum der Onliner und Versender wird mit plus 50 Prozent am stärksten ausfallen. Nicht ganz so rosig, aber auf jeden Fall positiv, können unter den gleichen Rahmenbedingungen auch Discounter, Bau- und Heimwerkermärkte und mit vergleichsweise leichterem Umsatzplus der Möbelhandel in die Zukunft schauen.

Wer aktuell und in Zukunft den Verbraucher*innen auf der Spur bleiben will, dem empfiehlt Marketmedia24 die beliebtesten Kommunikations- bzw. Informationsquellen zu studieren. So halten fast 70 Prozent der DACH-Bewohner*innen Suchmaschinen wie Google und Bing für „sehr wichtig“ bzw. „wichtig“, während Social-Media-Kanäle aktuell von 40,8 Prozent Zustimmung erfahren. Überraschenderweise sind für 56,5 Prozent der Youngster (bis 24 Jahre) Werbeprospekte wichtige Info-Tools, und noch einmal fast 50 Prozent dieser Zielgruppe sind an interaktivem Live Shopping zum Beispiel bei TikTok oder Instagram interessiert. Als noch wichtiger werden jedoch die Erfahrungen bzw. Empfehlungen von Freunden, Familie, Kolleg*innen und Kommiliton*innen bewertet.

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

According to TexPro, the global home textiles market is expected to grow at an annual rate of 3.5% between 2020 and 2025, with the market size to reach over USD 151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28%.

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

735 exhibitors and over 20,000 buyers joined the previous edition, and participants can expect a comprehensive platform in autumn. The fair will comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

HeiQ will present a host of innovative technologies to battle those enemies of sleep represented by heat, odor, and inanimate allergens, thereby addressing one of the most underrated elements that hinder a healthy life: a good night’s sleep.

HeiQ has developed technologies that promote better sleep quality for all:

• HeiQ Cool - one of the first textile technologies to deliver both instant contact cooling and continuous evaporative cooling for optimal well-being during sleep.
• HeiQ Mint - a plant-based deodorizer that controls odor development on textiles, providing fabrics with a long-lasting odor control capability that keeps textiles smelling fresh for longer.
• HeiQ Allergen* Tech - a 100% biobased, proprietary technology that reduces exposure to allergens such as house dust mite matter, and pet allergens with the help of active probiotics. The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.

These effective ingredients are already being applied to final products by HeiQ’s partners. Among them are Trendsetter/John Lewis pillows, duvets, and mattress protectors (with HeiQ Cool & HeiQ Allergen Tech), Trident Jiva Hypoallergenic bed linen (with HeiQ Allergen Tech), Belfama shower towels (with HeiQ Mint), and Lameirinho bed linen/bed sheets (with HeiQ Allergen Tech).

The above mentioned and HeiQ will showcase their new products at Heimtextil 2023 in Frankfurt, Germany, 10- 13 January 2023.

BTMA member Sellers Textile Engineers is marking its 110th anniversary this year with the introduction of a new concept in carpet shearing, as the essential final step in ensuring tuft uniformity and ‘just new’ freshness in finished carpet rolls.

The company has for many years offered two options in the construction of its shearing cylinders – the first, namely the ‘strap-on’, incorporates spiral blades bolted to the cylinder body and the second, known as the ‘caulked-in’, includes spirals which are fixed very securely in a machined groove within the machine.

The new Sellers’ Hybrid Shearing Cylinder combines the benefits of both, resulting in an improved cut and finer finish, in addition to longer repeatable finishing and increased rigidity.

“The Hybrid Shearing Cylinder has all the advantages of the ‘strap-on’ spiral blade to provide a sharper and cleaner cut, along with enhanced rigidity which significantly lengthens the intervals between the necessary regrinding of the blade,” explains Sellers Director Neil Miller. “We currently have six Hybrid Shearing Cylinders operating in the field and the earliest, which has been installed in both No1 Head position, where the majority of the shearing operation and heaviest cut is performed, and also in No3 Head, where the sharper cutting angle has resulted in a much improved surface quality.”

Sellers shearing machines have led the field in carpet finishing for many decades, enabling the leading manufacturers to stay competitive by enabling the highest quality of finish to be achieved economically and efficiently.

The latest advanced features of these machines include a load cell tension control drive system, an automated touchscreen for easy operator control and fault diagnosis, an enhanced cleaning system including cylinder and blade separation and fully controllable pivoting beds. Further options include thickness monitoring, seam detection and metal detection systems.

“The Hybrid Shearing Cylinder will become standard on our latest machines and also be made available for retrofitting, to provide significant benefits to our existing users,” says Miller. “All of our equipment is designed, manufactured, assembled and tested at our plant in the UK, and as one of the few remaining European engineering companies to make all of our components in-house – with now over a century of accumulated know-how – flexibility in design allows our finishing solutions to be targeted to specific customers and their product requirements. Aligned to this is a lead in process control systems which ensure the accurate control, reliability and repeatability of the processing parameters on all of our machines.”

Sellers remains committed to providing complete finishing solutions for all carpet, tile and artificial grass products. Its range includes machines for tufted secondary backing, both conventional, powder and extrusion lamination, Wilton and Axminster products, artificial grass and foam lines, coating lines for bitumen, PVC, PU and other polymers, as well as shearing for all carpet products.

Ongoing developments on the company’s coating and drying lines have resulted in improved guiding and product tension control as well as dryer efficiency, reducing heat loss and optimising energy use. These include a re-design of the fan pressure boxes and impingement nozzles to increase airflow efficiency, modulating gas burners and introducing easy clean, accessible filters.

In addition, the proven dual zone system has been enhanced, giving a temperature differential of up to 80°C between top and bottom zones. Dryers can be heated by either gas or steam and operation and access have been simplified with controls via touchscreen and PLC.

An extensive range of ancillary equipment is available to provide maximum flexibility to cover product requirements, for both new processing lines and as upgrades to existing equipment.

“Carpet manufacturing is now based on well-established, tried and trusted processes and it’s rare for new innovations to be introduced into this sector,” says Jason Kent, CEO of the British Textile Machinery Association. “The new Sellers Hybrid Shearing Cylinder can provide a competitive edge for manufacturers which is currently being proven in the field. It’s one of a number of new innovations the company is planning to showcase at next year’s ITMA exhibition in Milan.”

HeiQ announces the launch of a 100% biobased, proprietary textile technology, HeiQ Allergen Tech, which aims to improve the lives of all the ones who suffer from allergies. This technology reduces inanimate allergens, like house dust mite matter, and pet allergens, and can be added in the finishing stage of the manufacturing process of textiles for bedding and furniture purposes.

Building upon its tested proprietary Synbio ingredient, HeiQ Allergen Tech is a new textile finish for home textiles, and textiles used for furniture and public transportation.

100% biobased HeiQ Allergen Tech creates an invisible protective layer that lasts at least 20 washing cycles and beyond according to performed tests. Its main advantage is cutting down the proliferation of allergens such as house dust mite matter and pet allergens (pet hair, dander, saliva), and creating conditions for reducing the health threats they pose to millions of people.

Several tests have proven the high effectiveness of HeiQ Allergen Tech in reducing the levels of house dust mite matter (96.6%), allergens from dog hair (76.5%) and cat hair (83.6%), keeping a durable effect even after frequent washing. Following these results, Allergy UK has assessed and certified HeiQ’s new allergen control textile technology.

Hologenix’s CELLIANT® infrared technology, an ingredient in textiles across many categories including bedding, is now offered in a new line of sustainable dog beds. The first performance fabric product from AVANTI, RESPOND is a wellness collection that promotes good health not only for pets but also for the planet. It is made from 100% recycled PET and uses patented CELLIANT technology for unmatched performance.

CELLIANT transforms the body’s heat into full-spectrum infrared energy. This energy is reflected back to the body, making it possible for the tissue and muscle to absorb it, promoting local circulation and tissue oxygenation. This technology helps keep the body dry and at the appropriate temperature. CELLIANT has been demonstrated to enhance energy, endurance, strength, stamina and comfort as well as promote faster recovery and more restful sleep. The RESPOND beds’ orthopedic memory foam filler adds an extra layer of comfort and wellness.

Introduced at Interzoo in Germany in May, RESPOND dog bedding was the result of determination by AVANTI leaders Raghav and Devika Modi to become champions of pet wellness and performance products while also aligning with the New Delhi, India-based company’s focus on sustainability.  

Ideal for ailing and senior pets, RESPOND beds are made from GRS-certified 100% recycled polyester CELLIANT yarns and orthopedic memory foam and have natural latex-coated bases for extra skid-resistance. AVANTI pet bed covers are removable and washable.

RESPOND dog beds are offered in nine SKUs, three different shapes and three colorways of each shape: grey, blue/grey and green/grey in shades that are associated with wellness.

This year, Intertextile Shanghai Home Textiles again joins forces with NellyRodi™, the renowned French agency for international forecasting, to present the design theme for 2023 – ‘ALIVE’ – together with three trends: HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES.

Nature is a keyword in HUMAN CAPITAL
This direction reflects how people want to reconnect with the environment by choosing a local approach, short supply chains, raw and natural materials, and traditional techniques. For instance, 100% plant-based materials, as well as metalised fringed jacquards and gold yarns are used to illustrate this concept.

Inspired by everyday basics and daily essentials, the trend uses a soft, luminous white palette mingled with muted and amber shades of vegetal dyes. Designs also incorporate figurative hand-drawings, archaic bestiary, stylised wildflowers and geometric patterns.

ROUSING COMMITMENT celebrates creative self-expression
The trend combines a lively play of mix-matching patterns and colours. This embraces the integration of neutral shades through touches of metallic silver and fluorescent colours to represent the urban life.

Foamback and other fabrics influenced by sports materials, as well as extravagant jacquards, silicon embossing and bouclé fabrics draw out feel-good factor of the theme. Prints using modern twists on traditional patterns, lettering plays, exuberant florals and bold geometrics, also deliver the desire to live freely by sharing joy and happiness with others.

The fantasy of UNREAL REALITIES
In order to push the limits of imagination, science and technology, consumers tap into digital realms to connect with other realities, augmented worlds and futurist utopias that draw out the potential of today’s technology. Metalised rainbow colours highlight the magic and wonder under this virtual reality theme, while surrealistic photoprint shapes, misty landscapes, blurry effects and fantastical nature adds a futuristic touch.

The theme adopts iridescent gleam of semi-transparent voiles, muslins, recycled synthetics and added pearly or glazed aspects. Soft, light meshes, honeycombed or blistered surfaces and cloudy seersuckers elevate the textures in the fabrics.

The trends are decided by a committee led by the NellyRodi™ Agency (France) and formed by top forecasters including Mr Vincent Grégoire (France), the agency’s Consumer Trends and Insights Director; Mr Shen Lei (China), Founder and Chief of Interior Architects Design; and Ms Tracy Jen (Taiwan, China), the Host of ‘Eremito’; as well as Ms Sakina M’sa, the beloved French fashion designer and entrepreneur.

In order to integrate exhibitor and industry resources more effectively, the organisers of Intertextile Shanghai Home Textiles have announced that the Spring and Autumn editions will be merged this year. The two fairs will now be held concurrently from 15 – 17 August 2022 at the National Exhibition and Convention Center.

Huntsman Textile Effects has introduced NOVACRON® Atlantic EC-NC, one of the the industry’s first blue elements that delivers chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness for textiles, ensuring garments to look as good as new for longer.

The NOVACRON® Atlantic EC-NC blue element completes Huntsman Textile Effects’ Non-Contrasting Concept and addresses the challenges faced by mills to deliver:

• Improved light-, perspiration- and chlorine-fastness
  Ideal for the production of light-medium shades of towels and bedding and T-shirts, shirts and trousers, the dye meets the most stringent home laundering program requirements of US and Japanese brands, and also performs well in other markets where chlorine is added to water supplies.
• High NOx resistance
  NOx present in the air makes textile products more susceptible to fading during transportation, storage and retail display. The high NOx resistance of NOVACRON® Atlantic EC-NC enables mills and brands to achieve positive differentiation with textiles that are less likely to fade.
• Operational excellence
  With unique application properties for both exhaust and pad processes, and outstanding compatibility with all other trichromatic dyes, NOVACRON® Atlantic EC-NC is a breakthrough in right first-time production.

The innovative IP-protected NOVACRON® Atlantic EC-NC dye is also a great addition to the successful NOVACRON® NC concept for earth tone colors. The earth tones – from sand to brown, olive, beige, khaki and grey – are popular in casual wear and sports apparel, as well as for home and hospitality textile products such as furnishing, towels and bedding.

• March 16-18, 2022, Istanbul Expo Center
• Successful start of Texhibition, Istanbul Fabric and Textile Accessories Fair with over 10,000 visitors from 63 countries
• More than 160 exhibitors presented fabrics, yarns and accessories on approx. 5,000 square meters in the Istanbul Expo Center
• Intensive order activity in a professional trade fair atmosphere of over 1billion US$
• The organizer's objective: to double the area and number of exhibitors for the second event in September

With over 10,000 visitors, the premiere event of Texhibition Istanbul Fabric and Textile Accessories Fair, organized by the Istanbul Textile and Raw Materials Exporters' Association (ITHIB) and the Istanbul Chamber of Commerce (ITO) from March 16th to 18th, 2022 has successfully started.

İTHİB President Ahmet Öksüz: "Our exhibition platforms Texhibition Istanbul Fabric and Textile Accessories Fair and IFCO, Istanbul Fashion Connection, which was launched by our sister association IHKIB in February, play an important role in making Istanbul the fashion center of the Turkish textile and clothing industry. For the follow-up event to Texhibition in September this year, we expect the number of exhibitors and space to double."

The consistently positive feedback from the exhibitors underscores this expectation, as does the great interest shown by international visitors, including those from Denmark, Germany, France, Italy, the Netherlands and the UK.

The Turkish textile industry started with an export target of US$ 15 billion in 2022. The exhibition organizers assume that their platforms will contribute US$ 1 billion. Turkey is one of the most important procurement markets for the European textile industry and is becoming even more important in the course of the global supply chain problem and is now one of the top 3 most interesting procurement locations with its low prices, good quality products, reliable suppliers and short delivery times.

Exhibitors
On offer were high-quality and innovative fabrics from the weaving sector, including Kipaş Textiles, BTD Textile, Özdoku, Bossa and Yünsa; knitters like Gülle, Saka, Örkumod or İskur showed their current collections; yarn market leaders such as Korteks, Tepa and Gama were present, as were Şimşek Ege, EMR Zippers, Çağ-Tek and Öz-El Lastik for the accessories sector. A total of 166 exhibiting companies presented themselves in clearly structured segments in a professional trade fair atmosphere.

Frame program
In the Texhibition Forum, experts discussed the topics Sustainability, New Trends, Supply Chain and GMO-Free Cotton giving an outlook on the upcoming trends and developments in the Turkish textile industry. All events were heavily frequented by visitors.

Next Texhibition September 21-23, 2022

Die ARBO Möbeldesign GmbH mit vier Standorten in NRW ist seit mehr als 25 Jahren Franchise-Nehmerin der dänischen Möbelmarke BoConcept. Ende März dieses Jahres ist Schluss – die ARBO Möbeldesign GmbH trennt sich von der BoConcept Kollektion in den Städten Köln, Essen und zweimal in Düsseldorf. Der Räumungsverkauf startet zeitgleich in allen Geschäften am 8. Februar 2022.

Arne Kristiansen, Geschäftsführer der Franchisenehmerin ARBO Möbeldesign GmbH, arbeitete 25 Jahren erfolgreich mit dem Franchisegeber BoConcept zusammen. Nun trennt er sich von der BoConcept Kollektion; denn die zu verlängernden Franchise-Verträge beinhalten neue Rahmenbedingungen, die der Unternehmer Kristiansen nicht akzeptieren will.

Erster Riss in der Geschäftspartnerschaft vor fünf Jahren
„Die ARBO Möbeldesign GmbH und die Marke BoConcept hatten viele gute und partnerschaftliche Jahre miteinander. Ein erster Riss entstand vor fünf Jahren, als die dänische Inhaberfamilie das Unternehmen BoConcept an einen englischen Equity Fonds verkaufte“, so Kristiansen. „Mittlerweile segeln wir Franchisenehmer in einem Fahrwasser, das für mich als Unternehmer keine Grundlage mehr für unternehmerische Partnerschaft und Fairness bietet – und wenn man als Unternehmer an diesem Punkt ist, muss man Schluss machen.“

Standort bleibt – für andere skandinavische Möbelkollektionen
Die vier Möbelgeschäfte von Arne Kristiansen stehen seit 25 Jahren für einen skandinavischen Lifestyle. Auch nach dem Räumungsverkauf der BoConcept Kollektion wird Kristiansen an seinen Standorten skandinavisches Interieur Design bieten. „Es ist selbstverständlich, dass es bei uns weiterhin nordisches Design geben wird. Als Dänen kennen wir zahlreiche skandinavische Designmöbelhersteller, die am deutschen Markt noch nicht vertreten sind. Und meine MitarbeiterInnen haben den richtigen Spirit für Formen, Materialien und das Hygge-Flair, das haben sie im Blut“.