From the Sector

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

Devan Chemicals recently added two more products to its range of bio-based textile finishes. One being a softener, the other one a quick-dry finish. Both are derived from vegetable oils and are in line with the company’s latest innovations on bio-based chemistry.

Due to the Covid-pandemic, serving as an accelerator for a worldwide green economy, the textile industry is increasingly seeking more sustainable and products fit-for-circular programs. According to McKinsey & Company, the textile industry will experience innovation surrounding sustainably sourced raw materials and bio-based chemical additives to accommodate increasing consumer demand.

Devan launched its first bio-based technology in 2019 and is fully committed to making bio-based versions of their existing textile finishes. ‘We have put ourselves on a mission to be able to extend our Bio-Based range further”, says Sven Ghyselinck, CEO of Devan. “We wanted to make an even bigger impact on circularity than before, therefore we looked into what fabric producers use a lot: softeners and moisture management systems. Only by focusing more on the large volume products, can we support the industry to have a bigger impact on sustainability. After the growing success of our natural antimicrobial BI-OME NTL, we are proud to now introduce our new natural Passerelle line”.

Passerelle Soft NTL is a durable softness technology based on vegetable ingredients. The technology is wash durable and can be used with natural fibres like hemp, cotton, but is also fit for synthetic fibres like rPES, PA. The bio content of the technology is above 85% (ASTM D6866-20).

Passerelle Quick-Dry NTL is a moisture management technology also based on vegetable ingredients. This bio-based finish enables high wicking and evaporation capability which helps to evaporate water/sweat easier and faster. The technology is also > 60% (28 days) biodegradable according to OECD 301B.

Marking the return of in person sourcing in New York City, the summer edition of Texworld + Apparel Sourcing New York City will be held at a location in the heart of Hudson Yards, The Starrett-Lehigh Building. Taking place July 20 - 22, 2021, this edition offers an alternative way to source. The Pop Up Sourcing Showroom combines with the improved virtual platform for an immersive sourcing experience. Unlike the typical tradeshow setting, no exhibitors will be physically present on site. Instead, thousands of fabric and apparel samples will be displayed representing suppliers from around the globe.

Introducing a brand new hybrid concept Summer 2021 at Texworld Sourcing New York City, the Sourcing Showroom is an innovative exhibition concept created to meet the needs of the current world situation. Buyers can visit the showroom to view samples in person and communicate with participating exhibitors virtually.

More information here.