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Bohner Store New York Foto Willy Bogner GmbH
04.12.2023

BOGNER: Neue Stores in den USA, Großbritannien und Frankreich

Die Willy Bogner GmbH (BOGNER) eröffnet weltweit neue Stores in Top-Lagen. Mit den jüngsten Store-Eröffnungen setzt BOGNER einen klaren Fokus auf namenhafte Standorte und bietet weltweit ein exklusives Einkaufserlebnis, das die moderne Ästhetik und die starke Heritage der Marke gleichermaßen widerspiegelt. Nach dem Auftakt auf dem Sunset Boulevard in Los Angeles und auf der Madison Avenue in New York folgte am vergangenen ersten Adventswochenende eine Pop-Up-Store-Eröffnung in Mayfair in London. Der Pop-up-Store wird im kommenden Jahr in eine dauerhafte Geschäftsfläche übergehen.

Die Willy Bogner GmbH (BOGNER) eröffnet weltweit neue Stores in Top-Lagen. Mit den jüngsten Store-Eröffnungen setzt BOGNER einen klaren Fokus auf namenhafte Standorte und bietet weltweit ein exklusives Einkaufserlebnis, das die moderne Ästhetik und die starke Heritage der Marke gleichermaßen widerspiegelt. Nach dem Auftakt auf dem Sunset Boulevard in Los Angeles und auf der Madison Avenue in New York folgte am vergangenen ersten Adventswochenende eine Pop-Up-Store-Eröffnung in Mayfair in London. Der Pop-up-Store wird im kommenden Jahr in eine dauerhafte Geschäftsfläche übergehen.

In den kommenden Wochen wird ein weiterer Pop-up-Store in Val d’Isère eröffnet. Die Neueröffnung in den französischen Alpen ergänzt weitere Pop-up- und Partnerkonzepte in Annecy, Megève und Courchevel, mit denen BOGNER ebenfalls in der Region präsent ist. Mit den Neueröffnungen treibt das Unternehmen seine Internationalisierungsstrategie voran und baut die Markenbekanntheit unter anderem in Nordamerika und Europa weiter aus, um zugleich seine Präsenz im Heimatmarkt zu stärken. Das Unternehmen plant, seine Präsenz in internationalen Kernmärkten sowie am Heimatmarkt noch weiter auszubauen, um seine Position als führende Marke im Bereich Athluxury Sports Fashion weiter zu festigen.

BOGNER ist im Bereich der Athluxury Sports Fashion weltweit aktiv und in über 50 Ländern vertreten. Die beiden Kernmarken BOGNER und FIRE+ICE stehen für alpin inspirierte Bekleidung und Ausrüstung, die sowohl auf der Ski-Piste als auch in der Stadt überzeugt. 

Source:

Willy BOGNER GmbH

BOGNER x 007 Capsule Collection Foto Willy BOGNER GmbH
BOGNER x 007 Capsule Collection
08.11.2023

BOGNER setzt Partnerschaft mit 007 fort

Grundstein für die Partnerschaft zwischen BOGNER und 007 legte vor über 50 Jahren Willy Bogner junior. 1969 produzierte er für den James Bond Film „Im Geheimdienst Ihrer Majestät“ die weltweit ersten Action-Skiszenen. Nicht nur Willy Bogners eigene olympische Erfahrung im Ski Alpin, auch seine Kamerafähigkeiten sorgten dafür, dass die spektakulären Skiabfahrten des Geheimagenten durch Bobbahnen und Gletscherspalten für ein breites Kinopublikum festgehalten wurden. Ob mit Highspeed die Piste auf Ski bezwingen oder als Geheimagent die wildesten Verfolgungsjagden meistern, 007 und BOGNER verbindet seit Jahrzehnten Action und ein luxuriöser Lebensstil.

Die neue BOGNER x 007 Capsule Collection umfasst exklusive Styles in sportlichen Silhouetten für Damen und Herren, die die Geschichte von BOGNER und 007 durch hochwertige Materialien und den unverkennbaren Stil des Geheimagenten miteinander verbindet. Präsentiert werden die Outfits in Weiß mit einem leuchtend roten Rennstreifen und einem exklusiven Sublimationsdruck. Veredelt werden die Styles mit technischen BOGNER-Details wie getapten Logo-Reißverschlüssen.

Grundstein für die Partnerschaft zwischen BOGNER und 007 legte vor über 50 Jahren Willy Bogner junior. 1969 produzierte er für den James Bond Film „Im Geheimdienst Ihrer Majestät“ die weltweit ersten Action-Skiszenen. Nicht nur Willy Bogners eigene olympische Erfahrung im Ski Alpin, auch seine Kamerafähigkeiten sorgten dafür, dass die spektakulären Skiabfahrten des Geheimagenten durch Bobbahnen und Gletscherspalten für ein breites Kinopublikum festgehalten wurden. Ob mit Highspeed die Piste auf Ski bezwingen oder als Geheimagent die wildesten Verfolgungsjagden meistern, 007 und BOGNER verbindet seit Jahrzehnten Action und ein luxuriöser Lebensstil.

Die neue BOGNER x 007 Capsule Collection umfasst exklusive Styles in sportlichen Silhouetten für Damen und Herren, die die Geschichte von BOGNER und 007 durch hochwertige Materialien und den unverkennbaren Stil des Geheimagenten miteinander verbindet. Präsentiert werden die Outfits in Weiß mit einem leuchtend roten Rennstreifen und einem exklusiven Sublimationsdruck. Veredelt werden die Styles mit technischen BOGNER-Details wie getapten Logo-Reißverschlüssen.

Die BOGNER x 007 Capsule Collection, bestehend aus jeweils einem kompletten Ski-Outfit für Damen und Herren sowie passender Ski-Hardware (Ski, Brillen, Stöcke und Helme) und Accessoires (Handschuhe, Mützen und Schuhe).

More information:
Bogner James Bond Skibekleidung
Source:

Willy BOGNER GmbH

(c) Willy BOGNER GmbH
07.08.2023

BOGNER Fall/Winter 2023 Collection

Inspired by an elegant alpine express that carries its passengers through vibrant cities and breathtaking mountain landscapes, BOGNER presents its Fall/Winter 2023 collection, where modern, technical materials meet elegant, iconic silhouettes for a winter season full of activity, luxury and positivity.

BOGNER interprets the winter look with tailored pieces for sporty as well as relaxed activities for the journey to the mountain, on the mountain and after the mountain with light, natural fabrics like flannel, cashmere and various luxurious yarns like lambswool and jacquard knits.

Overall the BOGNER Fall/Winter 2023 collection offers a wide range of elegant and active styles - for sporty skiing and relaxed après ski adventures.

Inspired by an elegant alpine express that carries its passengers through vibrant cities and breathtaking mountain landscapes, BOGNER presents its Fall/Winter 2023 collection, where modern, technical materials meet elegant, iconic silhouettes for a winter season full of activity, luxury and positivity.

BOGNER interprets the winter look with tailored pieces for sporty as well as relaxed activities for the journey to the mountain, on the mountain and after the mountain with light, natural fabrics like flannel, cashmere and various luxurious yarns like lambswool and jacquard knits.

Overall the BOGNER Fall/Winter 2023 collection offers a wide range of elegant and active styles - for sporty skiing and relaxed après ski adventures.

Source:

Willy BOGNER GmbH

Charity Tennis Tournament hosted by the Alexander Zverev Foundation and WorldChanger BOGNER
13.07.2023

BOGNER: Charity Tennis Tournament hosted by the Alexander Zverev Foundation and WorldChanger

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

BOGNER took part in this event and equipped the participants with suitable sports and tennis wear. The collected proceeds of more than 100,000 euros will benefit the Alexander Zverev Foundation, which supports children and young people affected by diabetes. The Alexander Zverev Foundation is helping to raise awareness and acceptance of diabetes within the public discourse, as Alexander Zverev himself is affected by the disease. To wrap up this unforgettable experience, the tennis tournament then evolved into an exclusive Red Carpet evening event. The invited guests met for the award ceremony and a closing speech by Alexander Zverev and Robert Laner on the topic of "Diabetes, the right mindset on the way to the world's best and positive change" at the mountain chalet Hüttlingmoos, directly below the Wilder Kaiser. The grand finale of the day in the mountains was then the outdoor party, again in Hüttlingmoos, with live music from the Fast Boys and star DJ Topic.

More information:
adidas Charity
Source:

BOGNER

(c) Justin Reiter
12.05.2023

Olympic Athlete Ester Ledecka starts Collaboration with FIRE+ICE by BOGNER

Performance sportswear brand FIRE+ICE by BOGNER announces an exclusive collaboration with the multi-sport athlete, Ester Ledecka. This 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.

Ester's athletic spirit runs in the family, with her grandfather being an ice hockey world champion and Olympian. The Czech-born athlete took up skiing at the age of two and added snowboarding to her repertoire just three years later. On top of her performance on snow, she embraces her passion for windsurfing during the summer months.

Her personality and drive for success perfectly align with FIRE+ICE's commitment to outstanding performance, innovation, and adventure. This stylish collaboration blends high-performance Olympic sport with trendy urban performance wear.

Performance sportswear brand FIRE+ICE by BOGNER announces an exclusive collaboration with the multi-sport athlete, Ester Ledecka. This 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.

Ester's athletic spirit runs in the family, with her grandfather being an ice hockey world champion and Olympian. The Czech-born athlete took up skiing at the age of two and added snowboarding to her repertoire just three years later. On top of her performance on snow, she embraces her passion for windsurfing during the summer months.

Her personality and drive for success perfectly align with FIRE+ICE's commitment to outstanding performance, innovation, and adventure. This stylish collaboration blends high-performance Olympic sport with trendy urban performance wear.

"FIRE+ICE by BOGNER is my go-to outfitter for every occasion. In winter, I'm well protected from wind, cold and wet, and in warmer seasons, I'm fashionably and functionally geared up for surfing. The brand ideally reflects my lifestyle, and I'm excited about the upcoming joint projects", says Ester.

Source:

Willy BOGNER GmbH

(c) Willy BOGNER GmbH
15.03.2023

BOGNER Wanderlust Capsule Collection 2023

The BOGNER Wanderlust styles transport the iconic BOGNER après-ski look into summer, combining details from hiking and active sports with fashionable urban silhouettes.

Vintage details from the BOGNER archives are reinterpreted through modern materials. Slightly cropped tops with dropped shoulders and voluminous sleeves meet piped pockets and striking hoods. BOGNER typical performance elements are combined with sustainability through natural materials like Bavarian Wool and recycled polyester. The highlights of the styles are prints by Viennese street artist Manuel Skirl capturing the spirit of wanderlust. The result is a creation of handmade and digitized prints that resemble a topographical map of a mountain.

The BOGNER Wanderlust styles transport the iconic BOGNER après-ski look into summer, combining details from hiking and active sports with fashionable urban silhouettes.

Vintage details from the BOGNER archives are reinterpreted through modern materials. Slightly cropped tops with dropped shoulders and voluminous sleeves meet piped pockets and striking hoods. BOGNER typical performance elements are combined with sustainability through natural materials like Bavarian Wool and recycled polyester. The highlights of the styles are prints by Viennese street artist Manuel Skirl capturing the spirit of wanderlust. The result is a creation of handmade and digitized prints that resemble a topographical map of a mountain.

Source:

Willy BOGNER GmbH

(c) Willy BOGNER GmbH
15.02.2023

FIRE+ICE x Gregory Siff: Launch of Spring/Summer 2023 collaboration

FIRE+ICE extends its collaboration from last Winter 2022 with US-based artist Gregory Siff, launching another collaboration for Spring/Summer 2023.

Inspired by the sun-drenched streets and iconic beaches of Los Angeles, artist Gregory Siff's unique artwork and storyboards celebrate the vibe of LA in summer.
The new prints, including surfboards, palm trees and waves are featured on a variety of styles for men and women, including shirts, hoodies, pants and accessories.

FIRE+ICE extends its collaboration from last Winter 2022 with US-based artist Gregory Siff, launching another collaboration for Spring/Summer 2023.

Inspired by the sun-drenched streets and iconic beaches of Los Angeles, artist Gregory Siff's unique artwork and storyboards celebrate the vibe of LA in summer.
The new prints, including surfboards, palm trees and waves are featured on a variety of styles for men and women, including shirts, hoodies, pants and accessories.

Source:

Willy BOGNER GmbH

(c) Willy BOGNER GmbH
24.01.2023

BOGNER celebrates Maria 23

On January 19th, BOGNER staged an exclusive fashion show and after-show party in the Hofbräuhaus in Munich, to present the Fall/Winter 2023 collections. The guests, including VIPs, customers, press and influencers, experienced the new styles for next winter up close and personal at the historically significant location for the brand.

The show in the Hofbräuhaus in Munich was a homage to Maria Bogner, style icon and wife of company founder Willy Bogner Sr., who presented her first collection in 1948, exactly 75 years ago, in a fashion show at the same location. It was she who combined fashion and function with a casual elegance and thus laying the foundation for BOGNER as an international luxury brand.

The BOGNER fall/winter 2023 collection titled "The Alpine Express" is inspired by the past glamour of train travel to exotic lands and exudes the "Loose Elegance” Bogner is known for around the world. The collections convey a sense of luxury, whether on or off the mountain.

 

On January 19th, BOGNER staged an exclusive fashion show and after-show party in the Hofbräuhaus in Munich, to present the Fall/Winter 2023 collections. The guests, including VIPs, customers, press and influencers, experienced the new styles for next winter up close and personal at the historically significant location for the brand.

The show in the Hofbräuhaus in Munich was a homage to Maria Bogner, style icon and wife of company founder Willy Bogner Sr., who presented her first collection in 1948, exactly 75 years ago, in a fashion show at the same location. It was she who combined fashion and function with a casual elegance and thus laying the foundation for BOGNER as an international luxury brand.

The BOGNER fall/winter 2023 collection titled "The Alpine Express" is inspired by the past glamour of train travel to exotic lands and exudes the "Loose Elegance” Bogner is known for around the world. The collections convey a sense of luxury, whether on or off the mountain.

 

Source:

Willy BOGNER GmbH

(c) Willy BOGNER GmbH
21.12.2022

Bogner: FIRE+ICE X POW launches the GREGORY VARSITY SKI JACKET

FIRE+ICE and POW (Protect our Winters) celebrate an exclusive collaboration to protect the climate. POW advocates for sustainable winter sports with the goal to bring outdoor enthusiasts and climate protection together.

The unisex “GREGORY VARSITY SKI JACKET” features an exclusive print by renowned American artist Gregory Siff and is limited to 350 pieces. True to FIRE+ICE's DNA, the jacket is a mix of style and performance: a casual varsity jacket with special technical features that guarantee best performance. The jacket is sustainably made from ethically sourced wool and recycled nylon, which is also windproof and waterproof.

FIRE+ICE and POW (Protect our Winters) celebrate an exclusive collaboration to protect the climate. POW advocates for sustainable winter sports with the goal to bring outdoor enthusiasts and climate protection together.

The unisex “GREGORY VARSITY SKI JACKET” features an exclusive print by renowned American artist Gregory Siff and is limited to 350 pieces. True to FIRE+ICE's DNA, the jacket is a mix of style and performance: a casual varsity jacket with special technical features that guarantee best performance. The jacket is sustainably made from ethically sourced wool and recycled nylon, which is also windproof and waterproof.

Source:

Willy BOGNER GmbH

(c) Willy BOGNER GmbH
13.12.2022

BOGNER celebrates 90 years in Kitzbühel

The grand finale of the anniversary year: 90 years of athluxury sports fashion. 2022 was marked by spectacular celebrations around 90 years of BOGNER. This special year came to an end last weekend with an exclusive event in the top ski resort of Kitzbühel/Austria.

Together with the Kitzbühel tourism region, invited guests, consisting of influencers, loyal customers, and local heroes were able to experience Kitzbühel and the surrounding area up close on Thursday, December 8th and Friday, December 9th. Activities such as Skidoo and horse carriage rides, the Advent market, haute cuisine and a visit to probably the oldest ski hut in the world Sonnbühel brought the guests closer to the exclusive tourist region – all under the motto „Frozen Riviera“, BOGNER‘s unique anniversary capsule collection.

After the exciting day‘s activities, an exclusive event in the newly renovated BOGNER store in Kitzbühel marked the end on Friday afternoon. Matching the first snowfall of the season, the latest BOGNER styles were discovered in a cozy atmosphere with special drink creations.

The grand finale of the anniversary year: 90 years of athluxury sports fashion. 2022 was marked by spectacular celebrations around 90 years of BOGNER. This special year came to an end last weekend with an exclusive event in the top ski resort of Kitzbühel/Austria.

Together with the Kitzbühel tourism region, invited guests, consisting of influencers, loyal customers, and local heroes were able to experience Kitzbühel and the surrounding area up close on Thursday, December 8th and Friday, December 9th. Activities such as Skidoo and horse carriage rides, the Advent market, haute cuisine and a visit to probably the oldest ski hut in the world Sonnbühel brought the guests closer to the exclusive tourist region – all under the motto „Frozen Riviera“, BOGNER‘s unique anniversary capsule collection.

After the exciting day‘s activities, an exclusive event in the newly renovated BOGNER store in Kitzbühel marked the end on Friday afternoon. Matching the first snowfall of the season, the latest BOGNER styles were discovered in a cozy atmosphere with special drink creations.

More information:
Bogner
Source:

Willy BOGNER GmbH

(c) Willy Bogner GmbH & Co. KGaA
02.12.2022

Bogner: FIRE+ICE and LoveShackFancy present Le Grand Chalet Collection

After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.

Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new capsule pairs bold bright prints and French-inspired ditsy florals with impeccably crafted outerwear. With a fresh perspective on styling plus palettes of vibrant tones and pastel hues, this collection includes every layer of winter wear, including jackets, coats, leggings, ski bibs, accessories, shoes, and more, all with exclusive new FIRE+ICE x LoveShackFancy prints.

Whether on the slopes or on the streets, this elevated winter collection merges FIRE+ICE’s technical performance gear with LoveShackFancy’s iconic feminine floral style resulting in an innovative yet elegant collaboration.

After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.

Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new capsule pairs bold bright prints and French-inspired ditsy florals with impeccably crafted outerwear. With a fresh perspective on styling plus palettes of vibrant tones and pastel hues, this collection includes every layer of winter wear, including jackets, coats, leggings, ski bibs, accessories, shoes, and more, all with exclusive new FIRE+ICE x LoveShackFancy prints.

Whether on the slopes or on the streets, this elevated winter collection merges FIRE+ICE’s technical performance gear with LoveShackFancy’s iconic feminine floral style resulting in an innovative yet elegant collaboration.

Source:

Willy Bogner GmbH & Co. KGaA

Photo munichfabricstart
21.11.2022

300 Pre-Collections at VIEW Premium Selection

First insights, first new materials and trend highlights: On 29 and 30 November 2022, the European premium fabric sector will meet for an important exchange with international producers at VIEW in Munich to find out about the first colour and material trends for spring/summer 2024 at the earliest possible time. A selected range of around 300 pre-collections will be on show at the MVG Museum. This means that VIEW will once again be strong and business-relevant this season.

First insights, first new materials and trend highlights: On 29 and 30 November 2022, the European premium fabric sector will meet for an important exchange with international producers at VIEW in Munich to find out about the first colour and material trends for spring/summer 2024 at the earliest possible time. A selected range of around 300 pre-collections will be on show at the MVG Museum. This means that VIEW will once again be strong and business-relevant this season.

The past VIEW Premium Selection in June 2022 was a great success. Completely booked out and more international than ever, the Preview Textile Show of Munich Fabric Start Exhibitions GmbH was an important contact point for the buying and design teams of companies such as Akris, Baldessarini, Bogner, Calvin Klein, Cinque, Comma, Drykorn, Escada, Hugo Boss, Lala Berlin, Lagerfeld, Laurél, MAC, Marc Cain, Marc O'Polo, Riani, Schumacher or Strellson. The trend towards an increasingly international range continues in November. Numerous buyers, designers and product managers from European ready-to-wear manufacturers are expected in Munich the week after next, looking for new material innovations and trends at VIEW and the parallel ISPO.

International exhibitor portfolio with many new names
Material influences from Europe to Asia bring a highly exciting mix for the trend research of the new collections. Exhibitors from Bulgaria, China, Denmark, Germany, France, Great Britain, Greece, Hong Kong, Italy, Japan, Korea, Spain and Turkey are among the participants.

The newcomers and returnees include, in addition to others:
AGNSTR / ALA CAMPOLMI / BAIRD MC NUTT / BELL & THUNDER / CB STILE / COLORA / EKOTEN / FABRIC LAB / GUARISCO / JECA LIMITED / KING BUTTON / LANIFICIO CAVERNI / LIMONATA EAST / M.T.T. MANIFATTURA / MANTERO / MILIOR / MTP PIEROZZI / PADROCASAS / PIZVAL / RIBBONTEX / SITIP / TEKSTINA SINCE 1828 / TEXMODA / VIVOLO und WAY.

More information:
VIEW Premium Selection F/S 2024
Source:

munichfabricstart

18.11.2022

BOGNER aligns management and corporate structure

  • Successful repositioning: BOGNER achieves its best financial year since 2015 following the completion of the two-year performance program.
  • Continuity in management: Gerrit Schneider takes over as sole CEO. Heinz Hackl, present Co-CEO, leaves the company by mutual agreement. With former CEO Andreas Baumgaertner and Andreas Gall two experienced advisors move closer to the management.
  • Streamlined governance and corporate structure: Arndt Geiwitz hands the company back into the hands of the family after the successful completion of the performance program and takes over the chairmanship of the newly created advisory board. BOGNER operates with GmbH as legal form in the future.

With the financial results in 2021/22, BOGNER has achieved the most successful financial year since 2015. A key contribution to this was provided by the performance program developed with the management consultancy EY Parthenon in July 2020. Since then, it was implemented as planned and successfully promoted profitability and sustainable global growth.

  • Successful repositioning: BOGNER achieves its best financial year since 2015 following the completion of the two-year performance program.
  • Continuity in management: Gerrit Schneider takes over as sole CEO. Heinz Hackl, present Co-CEO, leaves the company by mutual agreement. With former CEO Andreas Baumgaertner and Andreas Gall two experienced advisors move closer to the management.
  • Streamlined governance and corporate structure: Arndt Geiwitz hands the company back into the hands of the family after the successful completion of the performance program and takes over the chairmanship of the newly created advisory board. BOGNER operates with GmbH as legal form in the future.

With the financial results in 2021/22, BOGNER has achieved the most successful financial year since 2015. A key contribution to this was provided by the performance program developed with the management consultancy EY Parthenon in July 2020. Since then, it was implemented as planned and successfully promoted profitability and sustainable global growth. In order to create the ideal framework conditions for further success, BOGNER is now simplifying its management, governance and corporate structures.

Gerrit Schneider takes over as sole CEO
Gerrit Schneider, Co-CEO of BOGNER since April 2020 and responsible for Finance, Legal, IT, Operations and HR, will take over the sole CEO role of BOGNER with immediate effect. Heinz Hackl, present Co-CEO of BOGNER and currently responsible for Sales, Design, Marketing and Licensing, will leave BOGNER by mutual agreement.

The former BOGNER CEO Andreas Baumgaertner (2017-2020) will move closer to the management for all product- and design-specific topics and will intensify his advisory role. He has already advised the company in the background in recent years and will now accompany and help to shape the future direction of the brand even more closely. As for the external media presence, BOGNER secures further know-how and experience with Andreas Gall, the former founding CEO and Chief Innovation Officer (CINO) of Red Bull Media House.

Streamlined structures with end of trusteeship and new active advisory board
In addition to the management, BOGNER is also refining its governance structures: With the successful completion of the performance programm, trustee Arndt Geiwitz has achieved the goal he has set together with management and family to bring BOGNER in a strong position. Now he returns the company back to the family. Arndt Geiwitz will remain closely associated with BOGNER and will accompany the company in its further development as Chairman of the newly created advisory board.

Furthermore, BOGNER changes the legal form of the company to a GmbH (limited liability company) and merges individual group companies as part of this step. This simplifies the corporate structures and reduces complexity. As part of this adjustment, BOGNER is setting up an advisory board with supervisory function. The advisory board, staffed with experienced personalities, will advise the management comprehensively on the strategic direction, function as a sparring partner and serve as a supervisory body. In addition to Arndt Geiwitz as Chairman, Christian Laus, a long-standing advisor of the Bogner family and Managing Director of BOGNER Film GmbH, will become a member of the advisory board. Furthermore, Dr. Daniel Heine, Managing Director of Patrimonium Asset Management AG, will join the advisory board. A private debt fund of Patrimonium Asset Management AG as strategic financing partner and BOGNER have signed financial agreements to replace the loan agreement concluded with various banks as part of the performance program.

Source:

Willy BOGNER GmbH

Photo: Bogner
26.10.2022

BOGNER and the German Ski Association (DSV) Celebrate an Anniversary

BOGNER has been dressing the German national ski team since 1952. The enthusiasm for alpine skiing and the technical innovations in winter sports fashion unite BOGNER, the global pioneer for athluxury sports fashion, and the top athletes of the DSV. The long-standing partnership contributes to outstanding international success and many iconic sports moments that can be celebrated together.

In 2022, both partners celebrate milestone anniversaries: 90 years of BOGNER and 70 years of DSV.
The anniversaries will be marked with new innovations in the BOGNER-DSV collection: tthe innovative Schoeller® - Energear™ material consists of a titanium-mineral matrix that can return far-infrared rays to the body when used in textiles. The recovered energy is said to have a positive effect on the body and can accelerate muscle regeneration.

BOGNER has been dressing the German national ski team since 1952. The enthusiasm for alpine skiing and the technical innovations in winter sports fashion unite BOGNER, the global pioneer for athluxury sports fashion, and the top athletes of the DSV. The long-standing partnership contributes to outstanding international success and many iconic sports moments that can be celebrated together.

In 2022, both partners celebrate milestone anniversaries: 90 years of BOGNER and 70 years of DSV.
The anniversaries will be marked with new innovations in the BOGNER-DSV collection: tthe innovative Schoeller® - Energear™ material consists of a titanium-mineral matrix that can return far-infrared rays to the body when used in textiles. The recovered energy is said to have a positive effect on the body and can accelerate muscle regeneration.

The styles of the BOGNER-DSV anniversary collection are in a color palette of Lemon, Rock, Off-White and Black, and consist of a double down jacket with rain jacket, thermal jacket, softshell jacket, light down vest, overalls, athlete pants, additionally reinforced technician pants as well as racing shorts, the iconic racing suit, and a rain cape. In addition, the collection is complemented by headwear and a team sweater
This year, BOGNER is dressing a total of 200 athletes, coaches and support staff from the alpine skiing sector. As in every collection, the racing suits of the DSV athletes will be tailor-made to guarantee the perfect fit and performance in the respective disciplines such as downhill, super G, giant slalom and slalom.

90 years of BOGNER and 70 years of DSV represent many iconic moments, common goals, teamwork and Olympic Games. The success story continues with the next joint highlight: the SKI World Championships in Meribel/Courchevel.

For winter sports fans and passionate skiers, a selection of outfits based on the DSV collection is available in BOGNER stores, on bogner.com and from selected wholesale partners.

More information:
Bogner skiing
Source:

Bogner

(c) Willy Bogner GmbH & Co. KGaA
04.10.2022

BOGNER and James Bond celebrate anniversaries and partnership

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

Source:

Willy Bogner GmbH & Co. KGaA

(c) Bogner
17.08.2022

BEST OF BOGNER Collection Fall/Winter 2022

  • OFF TO NEW HORIZONS

BOGNER was founded on innovations and adventures. When looking back, it is to 90 years of pioneering heritage. The company celebrates the past while welcoming the future with a selection of iconic BOGNER silhouettes revived and reinterpreted.

BEST OF BOGNER Fall/Winter 2022 combines innovative craftsmanship with luxury and progress. A collection of refined looks that create a sense of loose elegance and lightness.

Luxurious materials such as Bavarian wool, high-performance stretch nylon and performance travel wool are combined with embroidery, color blocking, cable knit patterns and fringes. The result: a fashion revival with iconic, timeless silhouettes and modern, luxurious highlights.

  • OFF TO NEW HORIZONS

BOGNER was founded on innovations and adventures. When looking back, it is to 90 years of pioneering heritage. The company celebrates the past while welcoming the future with a selection of iconic BOGNER silhouettes revived and reinterpreted.

BEST OF BOGNER Fall/Winter 2022 combines innovative craftsmanship with luxury and progress. A collection of refined looks that create a sense of loose elegance and lightness.

Luxurious materials such as Bavarian wool, high-performance stretch nylon and performance travel wool are combined with embroidery, color blocking, cable knit patterns and fringes. The result: a fashion revival with iconic, timeless silhouettes and modern, luxurious highlights.

Source:

Bogner

Photo: Bogner
11.08.2022

BOGNER Golf Collection Fall/Winter 2022

The BOGNER Golf collection combines an active lifestyle with luxurious comfort and a hint of glamour. Highly functional essentials are the best equipment for long days on the golf course: a waterproof finish and taped seams offer protection from the rain; high-performance Thermore® insulation gives mid-layers moisture-regulating, quick-drying and warming qualities; Powerstretch guarantees freedom of movement, and the lightweight quality of tech jersey ensures the best in comfort.

Each BOGNER golf collection is used to layer styles individually to create the perfect golf outfit according to the needs and regardless of the season. The selection of pants, polos, skirts, jackets and accessories combine sporty appeal and timeless style. Modern contrast stripes, monochrome elegance, neutral colors and sporty silhouettes – true to the motto Athluxury Sports Fashion.

The BOGNER Golf collection combines an active lifestyle with luxurious comfort and a hint of glamour. Highly functional essentials are the best equipment for long days on the golf course: a waterproof finish and taped seams offer protection from the rain; high-performance Thermore® insulation gives mid-layers moisture-regulating, quick-drying and warming qualities; Powerstretch guarantees freedom of movement, and the lightweight quality of tech jersey ensures the best in comfort.

Each BOGNER golf collection is used to layer styles individually to create the perfect golf outfit according to the needs and regardless of the season. The selection of pants, polos, skirts, jackets and accessories combine sporty appeal and timeless style. Modern contrast stripes, monochrome elegance, neutral colors and sporty silhouettes – true to the motto Athluxury Sports Fashion.

Source:

Willy Bogner GmbH & Co. KGaA

(c) Willy Bogner GmbH & Co. KGaA
28.06.2022

BOGNER: GREGORY SIFF Capsule Collection Fall/Winter 2022

FIRE+ICE introduces as a special highlight in the Fall/Winter season 2022 an exlusive collaboration with acclaimed American artist Gregory Siff. Gregory Siff is best known for his highly emotive style, which merges abstraction, pop and action painting. By using inks, acrylic and spray paint, he creates iconic elements, capturing time and nostalgia.

Gregory Siff applies his hand-signature in a special print story and creates iconic elements out of FIRE+ICE’s unique DNA and story, which begins with Willy Bogner’s 1986 film. He creates artworks in black and white or combined with bright colors, which are applied to the FIRE+ICE styles using various print and jacquard techniques.

FIRE+ICE introduces as a special highlight in the Fall/Winter season 2022 an exlusive collaboration with acclaimed American artist Gregory Siff. Gregory Siff is best known for his highly emotive style, which merges abstraction, pop and action painting. By using inks, acrylic and spray paint, he creates iconic elements, capturing time and nostalgia.

Gregory Siff applies his hand-signature in a special print story and creates iconic elements out of FIRE+ICE’s unique DNA and story, which begins with Willy Bogner’s 1986 film. He creates artworks in black and white or combined with bright colors, which are applied to the FIRE+ICE styles using various print and jacquard techniques.

Source:

Willy Bogner GmbH & Co. KGaA

FIRE + ICE Photo: Bogner
27.06.2022

Bogner: FIRE+ICE Campaign Fall/Winter 2022

FIRE+ICE continues to develop both sides of the collection: FUNCTIONAL SPORTSWEAR and PERFORMANCE WEAR. The collection convinces with sophisticated looks that allow you to move seamlessly between mountain top and metropolis.

Bold colors, modern prints, technical materials and fashionable silhouettes create suitable outfits for a stroll in fashion cities or sporty trips to mountain resorts. The signature mix of freeride attitude and modern urban style creates casual „urban outdoor pieces“ with a technical twist for best performance, no matter where it takes you.

FIRE+ICE continues to develop both sides of the collection: FUNCTIONAL SPORTSWEAR and PERFORMANCE WEAR. The collection convinces with sophisticated looks that allow you to move seamlessly between mountain top and metropolis.

Bold colors, modern prints, technical materials and fashionable silhouettes create suitable outfits for a stroll in fashion cities or sporty trips to mountain resorts. The signature mix of freeride attitude and modern urban style creates casual „urban outdoor pieces“ with a technical twist for best performance, no matter where it takes you.

(c) Willy Bogner GmbH & Co. KGaA
24.06.2022

BOGNER presents its Campaign Fall/Winter 2022

BOGNER celebrate its anniversary with the title “Off to New Horizons” and reinterpret its iconic silhouettes of the past years for today. The focus is on new perspectives and ways to merge craftsmanship with the latest innovations, always in search of synergies between luxury and progress.

The timely and the timeless come into balance at BOGNER Fall/Winter 2022, where a selection of sophisticated looks conveys a sense of loose elegance and ease. The quest for new horizons is reflected in a wide range of luxurious materials, which ensure cool comfort and performance glamour.

BOGNER celebrate its anniversary with the title “Off to New Horizons” and reinterpret its iconic silhouettes of the past years for today. The focus is on new perspectives and ways to merge craftsmanship with the latest innovations, always in search of synergies between luxury and progress.

The timely and the timeless come into balance at BOGNER Fall/Winter 2022, where a selection of sophisticated looks conveys a sense of loose elegance and ease. The quest for new horizons is reflected in a wide range of luxurious materials, which ensure cool comfort and performance glamour.

More information:
Willy Bogner GmbH Bogner Winter
Source:

Willy Bogner GmbH & Co. KGaA