From the Sector

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

Four formats - one large exhibition hall
The conceptual novelty is that the PREMIUM, SEEK, THE GROUND and FASHIONTECH events will - for the first time and once - take place all together in a spacious hall, which roughly corresponds to the entire area of Station Berlin, on a total area of approx. 20,000 square meters. The resulting simplified admission management serves the safety of everyone. In this way, visitors can quickly and comfortably experience all the inspiration and concentrated brand power at once.

In addition to the security aspect, the merger of the two flagship events PREMIUM and SEEK in one large exhibition hall will bring new features, above all, in terms of content and atmosphere. Apart from an unprecedentedly strong brand portfolio, completely new synergies and energies will arise, which will make the meeting in January a unique momentum in the history of the industry.

Numerous brands have already signed-up and despite some decisions for smaller pop-up presentations, instead of large stands, the willingness to start again together and to want to send positive signals prevails! In addition to established players, many new brands also want to show their collections now.

THE GROUND - new generation, new platform
THE GROUND will give an outlook on what can be expected in summer with an exclusive press and influencer event. The Fashion Festival ‘for a young and purpose driven generation’ is an innovative platform for brands to get in direct contact with Gen Z with interactive installations, campaigns and storytelling.

At the preview event in January, 15 curated brands and key partners will present their value-based projects and products. In keynotes and panel talks, THE GROUND is dedicated to the topics most relevant to GEN Z: diversity, inclusion & sustainability.

FASHIONTECH - innovation, inspiration, content
FASHIONTECH is the content platform for fashion, technology and lifestyle. This is where decision-makers, industry insiders, communication experts and innovative minds meet to exchange experiences, discuss potential and developments, generate new leads and promote exchange between the various industries.

In addition to the core events, the Premium Group will also organize its popular evening events - due to the conditions, of course, to a slightly different extent than usual.

Materials science innovation pioneer Hologenix, LLC, whose CELLIANT® infrared technology is an ingredient in brands across many categories, has another important partner, bedding specialist Centa-Star. Based in Stuttgart, Germany and available throughout Europe, Centa-Star has introduced a new line of “Regeneration” duvets and pillows infused with CELLIANT mineralized fibers.  

Regeneration products, thanks to CELLIANT, are thermo-regulating with maximum breathability, promoting stronger performance, faster recovery and better sleep.

CELLIANT thermo-reactive minerals absorb the body heat and convert it into infrared energy, which is reflected back to the body.  The resulting temporary increase in blood flow and local circulation helps regulate body temperature and increases tissue oxygen. This leads to a more restful, restorative sleep as well as faster recovery and stronger performance.

Centa-Star Regeneration products are available online throughout Europe in selected department stores in Germany, Austria and Switzerland, including KaDeWe Berlin, Betten Rid in Munich, Karstadt or Kaufhof stores, in well-sorted furniture shops, in upscale specialist shops.

• On 22.03 STOLL will offer a webinar through the online platform of Fashion Council Germany on the topic of digitalisation and sustainability in STOLL flat knitting.

Webinar Description
Digitalisation and sustainability are becoming increasingly essential for the success and existence of fashion companies. The flat knitting industry with its immense flexibility and diversity offers many opportunities for digital solutions and sustainable practices. In this webinar, Karl Mayer Stoll will share how digital design tools enable more sustainable knitwear development.

Fashion Council Germany
The FCG is the patron to strengthen the German fashion and design landscape for a visionary, technological & sustainable future in a global market.
The Fashion Council Germany represents the interests of fashion "designed in Germany". Founded in January 2015 in Berlin. On the initiative of national industry experts, the Fashion Council Germany promotes German fashion design as a cultural and economic asset and supports young designers from Germany. In addition to the promotion of young designers, special attention is paid to education, sustainability and fashion technology as well as to the promotion of cross-disciplinary dialogue and networking. Against this background, the Council carries out essential lobbying work in politics, business and culture, strives for visibility and emphasises the global relevance of fashion design and Germany as a fashion location at home and abroad.

Since the beginning of last year, the FCG offers workshops on various business topics in the fashion industry. Until further notice, all FCG seminars will take place online due to the Corona crisis.

Protective masks for Europe
With FleeceforEurope and Lindenpartner, Düsseldorf-based Kloepfel Group purchasing consultancy and Berlin-based industrial consultancy Bechinger & Heymann Holding plan to manufacture and distribute up to 50 million protection class FFP1 through FFP3 respiratory masks a month exclusively for the European market from the beginning of fall. And the primary focus will be on quality.
With protective masks – including those used in operating rooms – this quality is provided above all by  virus-absorbing nonwovens. And these will be manufactured by ‘FleeceforEurope’ using an Oerlikon Nonwoven meltblown system.
But masks effectively protecting against infections can only be guaranteed with the right quality. A crucial factor in this is the inside of the mask. Because the nonwoven used in protection class FFP1 through FFP3 respiratory masks plays a decisive role.
Here, the meltblown technology from Oerlikon Nonwoven will be deployed. In a special, patented process, the fibers laid into a nonwoven fabric during manufacture are subsequently electrostatically-charged, before the material is further processed downstream.

European market for protective masks with a promising future
Those responsible at Oerlikon Nonwoven and FleeceforEurope, which will primarily focus on producing high-end nonwovens, and Lindenpartner, which will manufacture and distribute the protective masks, are certain of one thing: the market for protective masks has a very promising long-term future in Europe.
What has been commonplace in Asia for many years now will also become normal in Europe. People will be increasingly wearing face masks when venturing out, in order to better protect themselves against health risks such as the current pandemic and also against increasing environmental pollution in the form of  fine particles and exhaust fumes in the future. A

Medical face masks from a vending machine
Mask producer Lindenpartner has already secured supplies of nonwovens and will be producing face masks for the European healthcare sector over the coming weeks. To fight the coronavirus pandemic, Lindenpartner is planning to install 100 self-service face mask vending machines in Germany over the next four weeks, positioning them in publicly-accessible places such as shopping centers and airports, for example.

• The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

“We greatly regret the decision of course, especially after the success of our January events. The ban on large-scale events has been around for some time and has been publicly discussed. It hurts us to do it, but we are also conscious of our responsibility. If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step.
 
We are in close contact with all our brands and partners and have spent the last four weeks discussing possible approaches, concepts and new focal topics for the summer. The bottom line is that digitalisation is clearly the focus. It’s all about using the time over the next few months sensibly. The timing for brands and retailers is now right – all market participants are aware of the necessity of this.

We have been working closely with JOOR, the leading B2B marketplace globally, for around a year, after successfully integrating our own digital platform, Veee.com. JOOR has digitalised the entire procurement process and ensures a seamless, functioning wholesale process on an international scale – both for brands and retailers.
 
We shall shortly be offering webinars on this and can offer our customers an optimal, digital ordering solution so as to use this time of the pandemic efficiently. We are very happy with this option and our year-long investment in the topic of digitalisation. This has come good for us now.
 
Our trade show formats have been about more than just ordering for a long time now. They are about encounters, emotion, inspiration, communication and, finally, the fashion community getting together. Although lots can take place digitally nowadays, it doesn't replace physically meeting up in person. We have seen this more than ever in the present situation.
 
We are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin and with all others too to ensure we hit the ground running again. We’re taking on the challenge and will come back to the industry when we have news.”

Focus on Sustainability and Climate Change

Passion for Cotton: The 35th International Cotton Conference Bremen starts on 25 March in the Hanseatic city’s historic Town Hall. But before subject-specific questions are discussed in depth in the individual sessions, the concise and inspiring keynotes by leading business experts from science and industry will draw attention to the current trends and challenges in the industry at the start of the conference. A large part of the presentations is shaped by the current discussion on environmental and sustainability issues and the resulting consequences for the global economy.

Climate Change and Sustainability

“Climate change - a storm in a teacup?” asks Kai Hughes, Executive Director of the International Cotton Advisory Committee, Washington D.C., USA, in a provocative speech. The aim of his presentation is to work out the challenges of climate change especially for agriculture and cotton production. This should form the basis for later discussion on concrete approaches and solutions within the cotton community.

With his lecture “The HUGO BOSS sustainability programme ... and what our customer has to do with it” Andreas Streubig, Director of Global Sustainability at Hugo Boss AG, Metzingen, Germany, rolls up the textile value chain from a different angle, starting at the consumer level. As a representative of a premium brand for women's and men's clothing, Streubig discusses sustainability as a strategic element of the corporate strategy and provides information on how elements of the strategy are being implemented at Hugo Boss.

Rüdiger Senft, Head of Sustainability at Commerzbank, Frankfurt am Main, Germany, looks at the changing role of banks in financing the cotton market. In addition to a general introduction to the topic of sustainability and banking regulation, Senft's presentation deals with the financing of the cotton trade from a social and ecological point of view.
The opening session on 25 March is hosted by Bill Ballenden, founder and owner of Dragontree, Swindon, UK, an online auction platform for the cotton trade. As a former cotton manager for Louis Dreyfus in Europe and Asia, Bill Ballenden has many years of experience in the industry.

Cross-Cutting Issues: Digitalisation, Gender, Value Chains

The subsequent session in the conference programme with the headline “A Wider View” is devoted to currently defining trends and important cross-cutting issues in the industry. This goes far beyond classic cotton themes.

A lecture by Mark Messura, Senior Vice President, Global Supply Chain Marketing for Cotton Incorporated, Cary, North Carolina, deals with the role of cotton in an increasingly digitally controlled supply chain. Significant keywords here are faster delivery times, vertical integration, transparency and traceability.

The presentation by Roger Gilmartin, Managing Director of Tri-Blend Consulting, Charlotte, USA, entitled “The secret recipe for timely, cost-optimised and high-quality cotton clothing” promises exciting and enlightening insights. Tri-Blend Consulting conducts studies on the performance of different cotton varieties during the entire consumption process to the finished yarn and evaluates them from an economic point of view.

Amy Jackson, from the Better Cotton Initiative, London, UK, presents ICA Liverpool's “Women in Cotton” initiative. With this commitment, the initiative aims to increase the influence of women in the cotton industry and give them a stronger voice, for example by building networks in cooperation.

Navdeep Singh Sodhi, International Strategic Management Consultant at the Gherzi Textile Organisation, Switzerland, gives an insight into the current development of the value chain for cotton, textiles and clothing in Africa. Looking ahead to the coming decades, also in view of population growth, Africa is seen as having a high potential for building economic structures to improve income and prosperity.

Thomas Schneider, Professor at the University of Applied Sciences in Berlin and active in the field of production planning and control, textile materials and materials testing will host the session. A leading light in his field, Thomas Schneider has more than 30 years of experience in scientific and application-oriented research in the textile and fibre sector, including at the Fibre Institute Bremen e.V.

Messe Frankfurt Texpertise Network announces commitment to the Sustainable Development Goals in global collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships to integrate the Sustainable Development Goals into over 50 leading international textile trade fairs attracting more than 22,000 companies and over half a million trade visitors annually.

In January 2019 the Sustainable Development Goals were introduced to a Messe Frankfurt event for the first time during the world's leading platform for sustainable fashion, Neonyt, in Berlin as part of Berlin Fashion Week, where the Conscious Fashion Campaign was presented.

The initiative, in collaboration with the United Nations Office for Partnerships, engages global industry events to commit to the achievement of the Sustainable Development Goals and champions fashion as an influential sector to address the world’s most pressing issues. The campaign is dedicated to driving change through advocacy, education and engagement

Special features: over 30 top clients at a joint stand and a special exhibition highlighting trendsetting textile concepts for the contract market

Trevira, which manufactures high-quality, flame retardant polyester fibres, will be repeating its successful joint booth concept at the upcoming Heimtextil fair, due to take place from 7-10 January 2020 in Frankfurt. Together with 32 of its major customers, Trevira will be located on a stand of over 2000 msq in Hall 4.2.

The participants of the Trevira CS joint stand will cover the entire textile value chain: from the fibre production and yarn manufacture, to the colouring, weaving and warp and weft knitting stages, to the textile editor. Trevira’s customers will present their latest Trevira CS products for home and contract textiles at individual stands, demonstrating their contribution to the value chain. This year, Trevira welcomes a new partner to its Heimtextil stand, design and engineering specialist ima-tuve.

“We’re excited that our joint fair booth has proved to be so popular and that we are increasing the number of Trevira CS customers joining us for Heimtextil year on year. This means that we can once again look forward to displaying the extensive range of possibilities and applications available in Trevira CS,” said Trevira CEO Klaus Holz.

Trevira’s joint booth, which will be situated in Hall 4.2, immediately next to the Messe Frankfurt exhibition “Interior. Architecture. Hospitality”, will also feature a special showcase, “Textile Future by Trevira CS” especially for the contract market. To curate this special display, Trevira is proud to have secured a collaborative partnership with renowned Berlin design company studio aisslinger. The studio is known for its outstanding work in experimental and product design, innovative materials and architectural concepts.  As a designer, studio founder Werner Aisslinger is particularly interested in how the newest technologies and unusual materials can be integrated into product design. Besides a focus on furniture, his most recent projects include interior design concepts for hotels and workspaces.

SEEK is edgy, clear and unpolished. It’s all about cool statement designs, the new classics, denim and sportswear. SEEK is the trade show for the fashion community that knows the facts, prompts sales and meets the needs of the new generation of decision-makers. Compared to other trade shows, SEEK is particularly unconventional and the antidote to boring.

At the start of the season in January SEEK will be showcasing one thing more than anything – relevance. SEEK epitomises values like honesty, loyalty, consciousness of quality, local proximity; and the brands that exhibit at SEEK are on exactly the same page. The BRIGHT brands relevant to retail are now fully integrated.

FOCUS TOPICS

• Responsible Future
  Sustainability is part of SEEK’s DNA and has always informed how the team and community operate. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated, Sandqvist and Kings of Indigo.
  The SEEK team places great value on personal contact with customers and puts a great deal of love into the details and in honest collaboration with all stakeholders.

• Retail Experiences
  There is no other comparable brand portfolio at any other trade show. SEEK’s unique brand mix is becoming even more dynamic, reflecting retail concepts that have had international success. In the world’s most in-demand stores, such as End Clothing (London), Voo Store (Berlin) and Caliroots (Stockholm), EUR 500 designs are placed next to EUR 50 t-shirts and bought by the same customers. That’s the status quo – end consumers decide on and bring the range to life

• #FASHIONTECH at SEEK
  Digitalisation remains one of the most important topics in the industry. For this and other reasons, formats of #FASHIONTECH will take place at SEEK. For the first time, topics relevant to SEEK will be initiated in the style of talks and masterclasses at #FASHIONTECH. SEEK is taking a fundamental look at topics such as Brand Building, Social Media and Gaming.

   

PREMIUM GROUP announces a strategic partnership with JOOR – the world’s largest wholesale platform based in the US.

The organiser of the PREMIUM and SEEK trade shows as well as the #FASHIONTECH BERLIN conference had been looking for a strong digital platform and a partner to facilitate the step into the US market for its exhibitors for quite some time.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”