From the Sector

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

From athleisure to fashion, via underwear, from sarongs to bodysuits, through evening and bridal gowns, up to the world of denim and high fashion, Iluna's lace continues to expand its applications, confirming its versatility, performance and beauty. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors. Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.
There are four main proposals presented by Iluna Group during Première Vision ( 8-10 February 2022) :

• Flock in flounce or allover entirely made with recycled ingredients and equipped with endless printing possibilities, with 3D and multicolor effects that allow the inclusion in fashion, underwear and athleisure looks. All certified GRS (Global Recycled Standard).
• Continued investment in both the Green Label and Bioline, two collections totally dedicated to innovative and responsible aesthetics. Both include lace made with the responsible 6.6 polyamide yarn Amni Soul Eco® and the degradable stretch fiber ROICA™ V550, combined with natural vegetable dyes with OEKO TEX and GOTS certifications.
• The union of a chenille yarn blended with FSC-certified viscose and Renycle® yarn, a product obtained by recycling nylon 6, a high-value material with excellent strength, dyeing, softness and versatility, gives life to surprising new Textronic. The embossed designs with 3D effect create a cloud effect that, combined with Lurex, gives unexpected glows.
• GRS-certified tulles printed with GREENDROP technology, the new GOTS-certified digital pigment printing system, with lower energy consumption and low water waste, thanks to an internal closed-circuit process for water recycling.

Fashion 4 Development and C.L.A.S.S. Eco Hub are pleased to announce the launch of their digital platform called “The Reclothe’s Platform”. The digital platform, which is a joint venture between the two companies, is expected to add significant value to all the stakeholders in the fashion and lifestyle industry. The core objective of the Reclothe’s Platform is to be a one-stop source of information and guide for professionals and students in the fashion and lifestyle industry.

The ReClothe platform will feature current innovators highlighting the practices & solutions for textile and manufacturers, pushing the industry towards a greener and more sustainable standard. The platform will lead members into scalable and more responsible manufacturing processes, driving responsible innovation practices across all aspects of the supply chain, measured and proved.
 
The joint venture was created in 2021 by Fashion 4 Development and C.L.A.S.S. Eco Hub to support the United Nations Office of Partnerships for the Sustainable Development Goals. Both Fashion 4 Development and C.L.A.S.S. Eco Hub are recognized for their experiences working from broad perspectives to advance the sustainability transformation

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

100% sustainability lives in the smallest detail, starting with the label, the only element that can tell the story of responsibility. This is exactly why, to be a truly credible 'ambassador', the label or tag must itself be responsible. This is why Nastrificio di Cassano has created NDC Green, the premium, Made in Italy and fully traceable range that guarantees the highest quality standards while respecting the planet.

NDC Green comprises 4 categories, all with influential international certifications that attest to Nastrificio di Cassano's responsible imprinting. Many new sustainability values are woven into the collection. Particular attention is given to end-of-life, but also to the choice of natural and high-tech materials with a low environmental impact.

A wide choice that speaks of responsible innovation, beauty and functionality: characteristics that have led C.L.A.S.S. (www.classecohub.org) to integrate NDC Green into its Material Hub which "contains a selection of fibres, materials and fabrics that share a DNA linked to research that since 2007 has been raising the bar of standards in order to offer innovations in step with the demands of the contemporary consumer" says Giusy Bettoni CEO of C.L.A.S.S.
NDC Green includes:

• LABìO ECO-SOFT®: made using compostable and biodegradable ingredients (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
• LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it made with  compostable and biodegradable ingredients as certified by TUV Austria and the resin is compostable, too. These peculiarities make this product unique.
• ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
• RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Masks yes, but with comfort, safety and also style: Cifra, Iluna Group, Rosti and Sitip launch masks with a fashion touch with the premium stretch fiber ROICA™
 
Big companies are updating their productions with high-performance and high technical characteristics masks, result of their historical experience and thanks to an exceptional partner in common: the premium stretch fiber ROICA™ by Asahi Kasei. And the solidarity race continues to donate them to hospitals and to the Red Cross
 
Forced to keep most of the face covered and often for a long time during the day, solutions that are above all performing and comfortable become increasingly necessary.

And solutions that are also a manifestation of our personality, which remains hidden and entrusted to the mere expression of the eyes. Walking on the streets we sometimes even don’t even recognize each other, since we are so hidden; and the desire to minimize the situation often takes over, together with that desire to make us recognizable, to possess and express an identity anyway. For fans of escaping homologation (now more than ever mandatory and for this reason even more difficult) “rescue comes” - and this is the case to say it - from illuminated companies who have thought about creative solutions for those with masks has to do all day, at home, at work, during sports and in leisure time. To feel more comfortable, there are many proposals: more “street style” for sports addicted and young people - inside and outside -, more elegant and sophisticated for women.

Textiles companies have joined the fight against Covid-19 engaging a strong and decisive personal and productive battle, which has seen many of them transform and convert their production units for the production of masks and gowns intended for medical personnel and the community.

Some of the most established excellences of the textile sector as Cifra, Iluna Group, Rosti and Sitip have made use of the precious collaboration of ROICA™, the premium stretch fiber by Asahi Kasei. ROICA™ is the innovative and smart premium ingredient chosen by these companies to guarantee even more comfort, thanks to an exceptional top-level component that gives elasticity for perfect adherence to the skin. Each of the companies then declined its production according to its specificity. And this is their important contribution.

Cifra presents the eco-sustainable version of the mask, the ECO-MASK™, which combines the high performance of Cifra knitting technology with the sustainability of the materials used. The 100% regenerated yarns create a 100% sustainable mask with 83% ECONYL and 17% ROICA™ V550 elastomer, the stretch fiber certified Cradle to Cradle Gold Health Level which allows excellent and lasting printability, as well as advantages regarding the circular economy as it does not release harmful substances into the test environment according to the Hohenstein Environmental Compatibility certification.

Iluna Group, European leader in the production of lace, has recently donated 400 protective “smart”  made with ROICA™ EF, the world first GRS - Global Recycled Standard – certified elastomer and which uses 58% of pre-consumer recycled content, mixed with Q-NOVA® by Fulgar. Multi-use, washable, bacteriostatic, breathable and water-repellent prevention masks gave to San Gerardo Hospital in Monza to answer to the Call to action launched on March 19th by the green journalist Diana De Marsanich, with the responsible and innovative materials expert Giusy Bettoni of C.L.A.S.S. Eco Hub, the fashion designer Marina Spadafora of Fashion Revolution Italia and the entrepreneur Simona Roveda of LifeGate. Iluna Group also announces the launch of the website dedicated to the direct sale of the different kind of masks all made with three layers, antibacterial and anti-drip treatment and washable up to 10 times. Iluna Group has also created the “smart” masks made with ROICA™ EF, the world first GRS - Global Recycled Standard – certified elastomer and which uses 58% of pre-consumer recycled content, mixed with Q-NOVA® by Fulgar.

In addition to the “smart” masks, available for women, men and children, Iluna Group has created two special versions of Lace Masks, covered with refined lace. One embroidered on a cotton base and one with soft microfiber.

Rosti, historic knitwear factory based in Brembate specialized in the design and production of cycling clothing with the best technical fabrics and the most advanced technologies, has put its experience at the service of the production of protective masks washable up to 20 times, made with Sitip fabric and with the anti-drop treatment Ecoacquazero®. Fascinating and protective like a second skin, the masks are sold in a pack of 10 pieces with captivating, colorful, geometric and original graphics, designed for every personality.

Rosti masks contain the premium stretch fiber ROICA™ Resistance, a family of premium stretch yarn with particular performances of resistance and durability.

And finishings of the E.C.O. KOSMOS cross-collection, continuing its ethical and sustainable path and having also exclusives collaborations with international brands
Italian Converter, a leading manufacturer of innovative fabrics for fashion, footwear and accessories, expands E.C.O. Kosmos, the fully traceable, transparent and 100% Made in Italy cross-collection. The acronym E.C.O. - Ecologic, Conversion, Optimization perfectly reflects the founding values of the Italian Converter philosophy and represents a further step in the company's responsible path. E.C.O. Kosmos has also been selected to be part of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and also welcomed with enthusiasm the proposal to support C.L.A.S.S. Smart Materials Bank, the educational platform and e-shop of C.L.A.S.S. designed for young designers who want to discover and experiment with innovative and sustainable textile solutions from the best manufacturers in ways suitable for their reality.

Here are some highlights of the collection:

• E.C.O. Alba – E.C.O. Aurora, fabrics made of 50% casual cotton combined with AMNI SOUL ECO ® technology.
• E.C.O. Sonica is a semi-shiny satin with an elegant and refined appearance. the textile sector at an international level.
• E.C.O. Aly is a vintage effect raffia, a very trendy theme right now.

• A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model.
• TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear.
• Performance Days, Munich, November 13th -14th, 2019 –booth C08 / hall C1

The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Superego and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

The new fabrics are made from a mix of new generation fibers that enhance free movement such as REFIBRA™ by Lenzing, Q-NOVA® by Fulgar and the unique GRS certified premium stretch ROICA™ EF.  The smartcel™ powered ID sub-collection is defined by striped structures that simulate flaws on initially smooth and perfected surfaces and provides soothing, anti-inflammatory effects thanks to the inclusion of zinc oxide, provides soothing, anti-inflammatory effects. The “EGO” selection comes in rich purples, calm lilacs and feminine yellows and features natural fibers such as organic wool. The “Superego” is available in unique styles and colours, achieved thanks to Colorzen® and the Naturally Clean® finishing. Together these enhance the natural beauty of cotton and cellulosics eliminating harsh treatments and optimizing clean surfaces with vivid colors, and an exquisitely smooth hand feel. Transformed materials take such as ECOTEC® by Marchi&Fildi take the lead saving up to 77.9% in water compared with regular cottons.

COLORAU®
TINTEX’ cutting edge color technology which received the Sustainable Solution award in the May 2019 edition of Techtextil debuts in Munich. COLORAU®  was created with a Portuguese consortium constituted by premium realities and gives life to responsibly colored fabrics with antimicrobial properties, using natural dyes extracted from different types of natural plants resources that do not use salt in the production.

COLORAU® uses only compounds of natural origin such as thyme, boldo, peppermint, chestnut and gambier in the production of functional and sustainable textiles in a variety of fibers such as cotton, lyocell and wool. An eco-efficient and low temperature surface treatment improves the affinity between the textile substrate and these natural compounds. The technology features a selection of “performing” extracts for appropriate color fastness to light and washing as well as color durability and antimicrobial functionality.

CO.LAB

TINTEX is proud to announce CO.LAB, a smart and collaborative business model and a totally new supply chain developed in coordination and with the support of C.L.A.S.S.. The first sustainable and PETA-Approved collections are 100% traceable without compromising on quality and style. As co-leader and founding actor, TINTEX has invited Becri, Confetil and Pedrosa & Rodrigues, 3 leading companies, each producing specialized garment styles. The new collections are:

1. The ECOPERFORMER by TINTEX with Confetil collection meets the values of millennials and generation Z consumers. Sustainable, multitasking, gender neutral and designed to fit contemporary urban lifestyle. The collection comprises modern soft sports garment with fully transparent innovation values. The range flexes its muscles with the best sustainable and high-performative materials for comfort, ease and style. All selected fabrics are PeTA APPROVED VEGAN. Designed to win.
2. ‘LEGACY H20’ by TINTEX with Becri is 100% traceable and focuses on responsible water-management.
3. ‘SENSING SMARTS’ by TINTEX with Pedrosa & Rodrigues, a next-to-skin soft and sensual range of materials enhancing wellbeing and comfort while harnessing an innovative and responsible way of using chemical products for a greener and safest future.