From the Sector

• Lectra – ESCP Europe ‘Fashion & Technology’ Chair round-table event hears panelists emphasize the need for fashion companies to embrace Industry 4.0.

Paris, February 27, 2018 – Lectra, the technological partner for companies using fabrics and leather, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair explored the impact of Industry 4.0 on fashion’s value chain during a recent insightful round table discussion at ESCP Europe’s London campus.
For the participants Robert Diamond, Founder and CEO, Fernbrook Partners; Dan Hartley, Global Head of Digital Commerce, AllSaints; Laëtitia Hugé, Vice-President, Product Marketing, Lectra; Pierre Mercier, Senior Partner and Managing Director, Boston Consulting Group; and Evelthon Vassilou, CEO, Alison Hayes, there was consensus. Industry 4.0 represents unparalleled opportunities to take the fashion industry forward.

From brand to manufacturer, panelists from across the value chain emphasized the necessity for the industry to embrace the alliance between man and machines to leverage massive benefits, from quicker decision-making to cost-reduction.
Exploring the advantages of Industry 4.0 technology, Evelthon Vassilou commented: “Interpreting the data of what is, and isn’t, selling should help to speed up decisions. You can react very quickly across the entire supply chain, and either stop producing something unsuccessful or ramp up production if successful. Data and data analytics is not sufficient, to succeed this also requires a high degree of trust and integration between retailers and suppliers.”

“It’s about using technology to deliver continuous improvement in everyday business,” said Robert Diamond. “People are not good at making a large volume of repeatable decisions with many different data inputs”. Identifying where machines, and where people, bring value is an important part of embracing Industry 4.0. “If the business decision, or the outcome of the resolution tomorrow, is pretty much the same as what happened yesterday, then there is a chance for machine learning to help improve the situation.”
For Pierre Mercier, technology propelled by Industry 4.0 is disrupting former sources of competitive advantage, “forcing companies to rethink how they want to compete in their respective industries, and how to use data to compete differently. The common denominator in the fashion ecosystem is that everyone is facing the opportunity for a step change and need to figure out where to double down and accelerate their transformation.”

“Agility and flexibility are increasingly important for fashion players. Cutting-edge technology is supporting the fashion industry as it steps into the 4.0 era, ensuring businesses have the right solutions in their own ecosystems, to effectively harness the right data to make the right decisions,” stated Laëtitia Hugé.

At UK fashion brand AllSaints, valuable data harnessed from the net promoter score is paramount for their business. “We take customer feedback very seriously and we use it as a framework for our internal roadmap - from a tech and development point of view, through to design and fit, the customer is at the heart of everything we do,” stated Dan Hartley. In addition, he underlined that using technology across communications “will be huge going forward for AllSaints. From supply chain to store teams, we aim to use a cloud-based system that works within our own eco-system, complementing our agile model.”
The round table was moderated by the co-director of Lectra-ESCP Europe ‘Fashion and Technology’ Chair Valérie Moatti.
 

• Confirming a Circular Economy focus
• 2 additional million investment in highly specialized process technology
• Launch of first ECOTEC® Smart Knitwear innovations
• New Market Partnerships

The ECOTEC® by Marchi & Fildi transformation into excellence yarns is back at Première Vision sharing amazing new steps in its journey towards smart innovation within a circular economy approach. 

First of all the company is proud to announce a 2 million euros investment in highly specialized process technology always aiming at improving ECOTEC® process and its yarn product range. This is another confirmation about the real ongoing commitment from Marchi & Fildi to position ECOTEC® as a key player in the world of responsible innovation.

On top of this, ECOTEC® is also widening its portfolio range thanks to the introduction of special yarns with counts and styles designed for Knitwear production: 

• ECOTEC® Moulinè and micromoulinè yarns: offering amazing colour effects and precious touch always fresh and cool. Considering that ECOTEC® yarns are not dyed, it is quite a smart look and achievement!
• ECOTEC® cable: soft twists for full body hand, authentic touch and amazing colour cards available. 

More technology, new applications… these facts are opening up the doors also to new ECOTEC® partners in the market. It is essential to offer brands and designers a wider and interesting choice in terms of ECOTEC® fabrics.

Based on this Marchi & Fildi is presenting:  

The ECOTEC® COLLECTION an exclusive seasonal range of ECOTEC® fabrics created by ECOTEC® partners including Ledatex (booth 5N29), Nalya (booth 5L52), 3C Company S.r.l., Sidònios Knitwear (booth 5P32-5R13), O’Jersey (booth 5N22) alongside longstanding accredited partners such as Lanificio COMATEX (booth 5H54, 5J53), Manifattura CBM, Euromaglia Srl (booth 5P17), Tessuti & Tessuti srl (booth 5M30), RDD and Tintex Textiles (booth 5N56, 5P55).

That is not all, this season ECOTEC® is proud to present an exclusive range of smart textile design solutions from the Marchi & Fildi research and development center in cooperation with the UK expert textile trend forecaster Sandy Mac Lennan.  It is called ECOTEC ® INNOVATION , and it is an  inspiring line  developed with the clear goal of highlighting ECOTEC® uniqueness with solutions that are real avant-garde in fashion trends. Pegasus (80% ECOTEC® cotton, 20% cotton), Chagall (50% ECOTEC® cotton, 40% cotton, 10% cashmere) and Phoenix (52% ECOTEC® cotton, 48% recycled polyester) are the fundamentals that gave birth to 10 exclusive innovative qualities. Nets, knits, patterned woven, degradè, plissè, new tonal summer plaids and bold stripings on fine grounds. An inspiring contemporary range, dedicated to ECOTEC® partners, which brings ECOTEC® at the forefront of textile design.  Something to explore at 360° degrees!

Recent ECOTEC® brand adoptions include Jan’n June, the German brand, founded in 2014, whose aim is to offer garments that are fashionable, affordable and environmentally responsible. Produced by a family owned company in Poland, Jan’n June operate s a strong transparency policy with printed QR-Codes on the hangtags to give its customer’s all the key information about fabrics, production values and certification for every garment.

Furthermore there is Mundotextil, a Portuguese home textiles manufacturer. Mundotêxtil, together with ECOTEC® has just launched, with great success at Heimtextil, a market-first, world unique and responsibly made cotton towel innovation that really saves on water use, energy and CO2 emissions.

The AZL will continue its collaboration on composites in buildings and infrastructure after completing an initial market and technology study which identified new potentials for composite technologies in buildings and infrastructure markets. The aim of the new AZL Workgroup which will meet for the first time on January 25th, 2018 is to jointly develop new applications and to support the business development for composites in these two growing markets. The meeting is open to interested companies from the composite industry as well as the building and infrastructure markets.

The aim of the initial workgroup meeting will be to turn insights from the study into a long-term workgroup collaboration and to define topics and initiatives for the joint cooperation in the field of process and manufacturing technologies, fire safety regulations, materials as well as standards and norms. Industrial keynote presentations will introduce these action fields and will provide an insight into building and infrastructure applications for composites. The meeting will furthermore provide a platform to network with companies along the entire composite value chain.

Dr. Amer Affan, CEO and founder of AFFAN Innovative Structures based in Dubai is in charge of various composite projects for buildings such as the Museum of the Future in Dubai: “We have been utilizing structural composites in construction since 2010. Composites is a truly high-tech material compared with the traditional building materials (steel, concrete, timber and aluminum) but it is still to be recognized as such in the conservative and price-sensitive building industry. AZL, particularly its location at the RWTH Aachen University and its partner companies, offers a good platform to progress the use of composites in construction.”

AZL together with more than 25 companies just completed the Joint Market and Technology Study on “New Potentials for Composite Technologies in Buildings and Infrastructure” establishing a broad knowledge on business opportunities for composite technologies in these two growing markets. In a structured approach, the study determined the key segments as well as the technologies/applications with the highest market and technological potential. Analyses of 20 market segments, investigation of 438 applications, technology analyses of 25 highlight components and 11 detailed business cases were elaborated throughout the study. Additional to requirement analyses for materials and production technologies, new concepts for efficient profitable production technologies and cost engineering analysis were developed. With the workgroup, the AZL will take this initiative a step further with the aim to build a long-term cooperation platform for composites in buildings and infrastructure markets.

Justin Jin, CEO of the Korean company AXIA Materials participated in the study and is part of the AZL Partner Network: “As producer of large thermoplastic composite sheets and composite SIP (Structural Insulated Panel), we are eager to drive composites in B&I applications with the best efficient way. The AZL study on Buildings and Infrastructure provided us a great networking with key players in this business field and opportunities to strengthen our products with the key elements from partners. The study also gave us a proper market understanding including market size/volume in numbers to prove the value of this technology to building industry. We are looking forward to following up on these first insights and to realize applications with the AZL and its partners.”

Besides the networking options, the meeting will offer the opportunity to get an insight into the activities of the AZL Network consisting of nine research institutes at the RWTH Aachen Campus and more than 80 companies from 21 countries. During an optional guided tour, participants will visit selected institutes at the RWTH Aachen Campus. The meeting is open to all interested companies and free of charge.

More Information on Meeting and the Study
Information on AZL activities in the field of buildings and infrastructure:
www.azl-lightweight-production.com/composites-buildings-infrastructure
Details and registration to first Workgroup Meeting on January 25th, 2018:
http://www.azl-lightweight-production.com/termine/1st-workgroup-meeting-buildings-infrastructure

Intertextile Shanghai concluded its 2017 Autumn Edition on 13 October as the strong business results and praise from the worldwide participants once again affirmed its reputation as the world’s most effective apparel fabrics and accessories trade event in terms of boosting sales and product sourcing. Knowing the fair covered an all-encompassing range of products that cater to all sourcing needs, 77,883 buyers travelled from 102 countries and regions (2016: 73,927, 90 countries and regions) to Shanghai to source. This year, Hong Kong, India, Indonesia, Italy, Japan, Korea, Russia, Taiwan, the UK and the US were the top 10 visitor countries and regions after Mainland China.

Meanwhile, a total of 4,538 exhibitors from 32 countries and regions (2016: 4,553, 29 countries and regions) also enjoyed the surge of business potential brought by this large number of high-quality trade buyers. The strong line-up of exhibitors, including 10 country and region pavilions – France, Germany, Hong Kong, India, Japan, Korea, Milano Unica (Italy), Pakistan, Taiwan and Thailand – as well as 10 Group Pavilions organised by foremost industry leaders like DuPont, Hyosung, INVISTA and Lenzing, presented a full-spectrum of innovative and fashion offerings in 11 halls across 276,000 sqm (gross) exhibition area, an increase of nearly 6% compared to 2016.

While the nature of textile trade fairs has evolved over recent years, exhibitors’ successful results at this year’s Intertextile Shanghai shows that it is still the industry’s most effective order-writing and business development trade show because it remains the event where the global industry gathers to make purchasing decisions. As a result, many exhibitors see the fair as their business growth engine, and reported positive outlooks for sales after the fair.

Exhibitor opinions
 Ms Erika Jimenez, Development and Purchasing Department, Luca Cuccolini, Spain (SalonEurope)
“A few years ago we decided to explore the Chinese market. Knowing that Intertextile Shanghai is the most comprehensive fair of its kind in Asia, there was no doubt that this would be the fair to expose our brand. Throughout the years we have been satisfied with the visitor flow and business opportunities, especially this year. There has been a good flow of a diverse range of buyers visiting our booth, and we’ve already met with abundant potential buyers on the first day. Our objective is still to get our brand known to local buyers, and by looking at the progress in the first two days, we are even expecting to get orders later on.”

Mr Jean Denerolle, General Manager, Dormeuil, France (Premium Wool Zone)
“There has been lots of visitors coming to our booth on the first two days. Joining Intertextile Shanghai is an effective ways for us to develop the Chinese market. We are happy that the organiser referred a VIP buyer to us. Overall, we succeeded in receiving orders and promoting our brands, so I am pleased with the result this year.”
Mr Max Deery, Global Director, Print Stories Ltd, (for Amanda Kelly Ltd), UK (Verve for Design)
“We are satisfied with the results this year. The Verve for Design zone is well organised, and it’s a busier year compared to last. After day one, we’ve already found more than 10 potential buyers, both old and new customers. We’ve participated in other fairs in Europe as well, and I would say Intertextile Shanghai is in line with these shows, and busier than we expected.”

Mr Luca Maderna, New Age srl, Italy (Verve for Design)
“It’s our 10th year exhibiting in Intertextile. Given the large scale, we can always find new contacts here, and it’s also a great opportunity for us to present our new collection to our regular customers.”
Mr Ederhard Ganns, Managing Director, Union Knopf (HK) Ltd, Germany
“Our target clients are mainly brand owners and resellers. I have successfully met with them and have some promising contacts. We have also developed some new connections with both domestic and overseas customers. Intertextile Shanghai is no doubt the world’s number one show.”

Ms Kang Nan Hee, Assistant Manager, R&D Textile Co Ltd, Korea (Korea Pavilion)
“This is our 10th year at Intertextile Shanghai. Every year, we participate in both the spring and autumn fairs and they have never let us down. Not only can we meet numerous new buyers in each edition, we can also keep pace with the ever-changing market trends in the fabric industry. Besides that, in terms of visitor flow, this fair has always been the strongest. Take this year’s fair as an example. In our estimation, we have already received enquiries from almost 300 buyers and agents on the first two days, which has exceeded our expectations. Therefore, we are expecting some 400 orders in total by end of the fair.”

Mr Taku Ito, Manager, Sojitz Vancet (Shanghai) Trading Co Ltd, Japan (Japan Pavilion)
“We exhibit at this show to find new customers and sales channels in China. We’ve been joining the show for a while now, and we continued this edition as we can always meet new customers – I mean, really ‘new’. This year, there were about 400 companies that visited our booth. It’s also interesting that we are getting more online apparel shops visiting us lately.”

Ms Susan Hon, B2B Marketing Communication Director, North Asia, INVISTA Co Ltd, Hong Kong (Functional Lab & Group Pavilion organiser)
“With the help of Intertextile Shanghai – the most well-known platform in the industry – we can promote our newly launched products more efficiently and enhance the influence of our brand. Our booths were packed with visitors over the three days, with many of them high-quality buyers. Intertextile has always been one of the most important trade fairs for us because of its strength in attracting a wide range of buyers, including an unrivalled number of market-leading brands that no other fairs can offer.”

Mr Martin Yang, Marketing Manager, Nilit Nylon Technologies (Suzhou) Co Ltd, Israel (Functional Lab)
“Our management is satisfied with the results as this is where we can boost our business and sales. On the first day, we’ve already met with nearly 20 potential buyers that are very likely to develop into new orders after the fair. The most attractive trait of Intertextile Shanghai is its ability in gathering large numbers of trade buyers. More importantly, the majority of them are quality buyers who aren’t only our target customers but also keen to place orders. This fair is seen by the industry as the major platform to source as it includes more industry leading suppliers, raw material providers, fabric mills and garment manufacturers compared to other similar fairs, and this is why we are here.”

Mr Syed Kamran Shah, Marketing Manager, Soorty Enterprises (Pvt) Ltd, Pakistan (Beyond Denim)
“Our objectives are to establish connections with Chinese brands and manufacturers, as well as to learn buyers’ expectations in this market. We are happy with the visitor numbers, and Intertextile Shanghai is where buyers really come to make purchasing decisions. Buyers came to talk to us and run tests on our fabrics afterwards, and usually within 2-3 months’ time, we will receive orders. We also like the idea of the Beyond Denim hall as it ensures the effectiveness of gathering and getting in touch with our target buyers.”

Mr Štěpán Kučera, Managing Director, Preciosa Components, China (Accessories Vision)
“This has been Preciosa’s third consecutive appearance at the autumn edition of Intertextile Shanghai, where we continue to see an increase in attendance by our target customers, namely high-end fashion brands from both the Chinese and international markets. Among the 200-plus buyers we met on the first two days of the fair were domestic fashion brands, sourcing managers of overseas brands, garment producers, as well as OEMs & ODMs, and we are more than satisfied with the results. Compared to similar fairs in which we have participated, Intertextile has a stronger focus on sourcing and manufacturing. International brands tend to send their sourcing teams, while local manufacturers and vendors also source here.”

Ms Shanshan Lu, Client Manger, Beijing Ecocert Certification Centre Co Ltd, China (All About Sustainability)
“As Intertextile Shanghai is the largest fair of its kind, we can always find our target customers here which are manufacturers from the Greater China area and the Asia Pacific region. The All About Sustainability zone has enhanced the exhibiting effectiveness as it creates a strong theme that attracts the right visitors to our booth. I think the visitor flow is stronger than last year. On day 1 alone, we received enquiries from over 10 potential customers which included old and new accounts. Moreover, by sharing our certifications in the seminar, our brand got further promoted in the fair. All in all, we are very pleased with this year’s outcome and very likely will return again next year.”
Worldwide buyers impressed with the unparalleled range of sourcing options on offer
While the exhibitors highly valued the fair’s ability in attracting quality, genuine buyers from around the world, these buyers were pleased to find all categories of apparel fabrics and accessories products from the entire industry under one roof.

Buyer opinions
Mr Johnny Lau, Head of Material Management, Quiksilver Asia Sourcing Ltd, Hong Kong
“The strongest trait of Intertextile Shanghai is its scale and aptitude in gathering the entire industry in one place. I believe no matter which sector of the industry or market you belong to – suiting, casual wear or ladieswear; high-end or fast fashion – you are ensured to find the right suppliers here. The fair houses a full-spectrum of suppliers which ease the sourcing process for purchasing departments like us. To maintain brand competitiveness, it is getting more important for us nowadays to know about suppliers and manufacturers from around the world, so we were also impressed with the fair’s internationalism and had unexpected returns from this trip.”

Mr Luis Alfonso Yepes Londono, Manager, Yetex SAS, Columbia
“Among all trade shows, Intertextile Shanghai is the most influential one for my business, even compared to the European shows. Not only can I find local suppliers, but the fair literally puts brands from around the globe under one roof. This morning I discussed with three local companies that match my interest. Their fabrics were of good quality and competitive pricing, so I will soon make a decision and place orders.”

Ms Zhou Jie, General Manager, Shenzhen New Look Fashion Co Ltd, China
“Intertextile Shanghai is a comprehensive trade fair, and what’s unique about this fair is its unparalleled ability in gathering both domestic and premium international apparel fabrics and accessories suppliers. Therefore, the sourcing options in this fair cater to all market demands. I can say Intertextile is a fair that all fashion brands can’t miss as one can definitely find all kids of materials here. We sent over 10 colleagues from the sourcing and design departments to this year’s fair and sourced around 80% of the fabrics we need for the next season’s collection from about eight exhibitors.”

The next Intertextile Shanghai Apparel Fabrics is the Spring Edition, held from 14 – 16 March 2018.
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

Retail Recruiting: Der Verkäufer hinter der Kasse ist ein Auslaufmodell – hingegen werden mehr Digital-Experten in der Retail-Branche benötigt. Der Handel muss sich als attraktiver Arbeitgeber präsentieren, um die Young Talents mit den benötigten Digital-Skills zu begeistern.
Dash Delivery: Durch den anhaltenden Boom des E-Commerce wird die Auslieferung auf der letzten Meile zur Herausforderung. Der Wettstreit zwischen Händlern und Logistikern um die besten Innovationen ist entbrannt. Convenience wird zum Trumpf.
RoboRetail: Die Automatisierung von Prozessen macht vor dem Handel nicht Halt: Vor allem in der Logistik und Lagerhaltung kommt Robotertechnologie verstärkt zum Einsatz. Der Roboter am PoS bleibt der Einzelfall.
Voice Commerce: wird zu einer intelligenten Erweiterung des E-Commerce. Digitale Sprachassistenten ermöglichen das Einkaufen per Sprachsteuerung unabhängig von Bildschirmen.
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