From the Sector

In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

Sustainable fibres for a changing market
“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests. “Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, Commercial Director at Kelheim Fibres.

After becoming the first company in the world awarded both the rigorous EU Ecolabel and Nordic Swan Ecolabel, ISKO has recently reached another important milestone in its long-standing responsible journey: it has become the first Turkish denim manufacturer awarded with STeP by OEKO-TEX® modular certification system.

The certification results in a powerful tool to implement the company’s Responsible Innovation™ approach. This mindful and holistic vision tackles environmental and social responsibility to reach the goal of a 100% sustainable and ethical denim production, based on three main pillars – creativity, competence and citizenship.

“Responsibility and innovations go hand in hand, at ISKO,” explained Senior Sustainability and CSR Executive Ebru Ozkucuk Guler, “To be awarded with such a prestigious certification is proof that one has to look at the big picture: sustainable actions need to involve and take into account the entire value chain, in the long run, considering not only production steps but also the development of a healthy and safe work environment. It is the perfect ending to a very fulfilling year, we are eager to see what 2020 will bring.”

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant  achievement for the firm that, thanks to the Green Labelcollection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family andQ-Nova® by Fulgar.

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.

Filo d’Oro has been selected by Première Vision to exhibit within the SMART CREATION area, the key research and sourcing space for those looking for new generation of sustainable solutions. An informative, educational, visionary and multimedia space where exhibitors, designers, buyers and fashion brands can experience and truly visualize the progress the industry is making in terms of responsibility. At the show in Paris above all they will present a consolidated system of collaborations and a virtuous network that works side by side to make the difference with certified superior quality products for the international market.

Within Filo D’oro, on the occasion of the inclusion in the Smart Creation, they present innovations that reflect "a real commitment to cultural sustainability as well as industrial and production". The organic silks are made with natural fibers from organic farming, the Global Organic Textile Standard (GOTS) certification guarantees both the quality of the raw materials and the sustainability of all production processes. The FSC® certified viscose comes from forests with sustainable management that respects the environment and the population, other viscose developments are made with Ecovero™ yarn from certified and controlled sources. The polyesters are GRS certified, they are made with Newlife™, a yarn born from the transformation through mechanical process of post-consumer plastic bottles collected in northern Italy, whose production process is entirely 100% Made in Italy. Some proposals combine Newlife™ with ECOANTEX, a yarn resulting from the transformation of post-industrial waste and the selective collection of Pet packaging.

• Organic Waste Systems and TÜV confirm fiber biodegradability also in fresh water
• All white LENZING™ Viscose, Modal and Lyocell fibers are now certified for all environments
• Global legislators aim at limiting plastic waste persisting in the environment for centuries
• EU Single-Use Plastics Directive partly regulates usage of plastic products
• Biodegradable materials such as wood-based fibers are the best alternative to single-use plastics

The Lenzing Group received confirmation of the full biodegradability of its fibers in fresh water by the independent research laboratory Organic Waste Systems (OWS). The new and existing international certifications conducted by OWS and issued by TÜV Austria verify that LENZING™ Viscose fibers, LENZING™ Modal fibers and LENZING™ Lyocell fibers are biodegradable in all natural and industrial environments: in the soil, compost as well as in fresh and in marine water.

The biodegradability of cellulosic products and the synthetic fiber polyester was tested in fresh water at OWS according to valid international standards, e.g. ISO 14851. At the end of the trial period, LENZING™ wood-based cellulosic fibers, cotton and paper pulp were shown to be fully biodegradable in fresh water in contrast to synthetic polyester fibers. The fact that synthetic materials are not biodegradable leads to major problems in wastewater treatment plants and potentially marine litter. In turn, this not only harms fish and birds living in and close to the oceans but also all marine organisms and us humans.

“The Lenzing Group operates a truly circular business model based on the renewable raw material wood to produce biodegradable fibers returning to nature after use. This complete cycle comprises the starting point of the core value of sustainability embedded in our company strategy sCore TEN and is the ‘raison d’etre’ of our company”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “In living up to this positioning, we not only enhance the business of our suppliers, customers and partners along the value chain but also improve the state of the entire textile and nonwovens industries.”

Both the textile and nonwovens industries face huge challenges with respect to littering. If current trends continue, the oceans could contain more plastic than fish by 2050. Therefore, legislative bodies worldwide can no longer ignore the issue and have moved towards plastics legislation aimed at limiting the vast amount of waste. In response, European lawmakers issued the Single-Use Plastics Directive currently being transposed into national legislation in the EU member states.

Conventional wet wipes and hygiene products mostly contain plastic and were thus identified as one of the product categories to be singled out. Less polluting alternatives are generally encouraged by NGOs and legislators, e.g. products made of biodegradable wood-based cellulosic fibers. Plastic waste including microplastic can persist in the environment for centuries. In contrast, biodegradable materials are the best alternative to single-use plastics because they fully convert back to nature by definition and thus do not require recycling.

TINTEX Textiles announced its acceptance as a participant of the United Nations Global Compact initiative - a voluntary leadership platform for the development, implementation and disclosure of responsible business practices. A real demonstration of the “Naturally Advanced” ongoing commitment to responsible business action. Expertly controlled processing, and advanced dyeing and finishing solutions drive material innovation to create responsible supply chains to transform fashion systems.
 
“Being part of the UN GLOBAL COMPACT means to publically commit with all the principles that are the basis of our business” – [ Ana Silva Tavares Head of Sustainability ]

Textile innovator Devan Chemicals will launch two new technologies at the upcoming Techtextil show in Frankfurt (May 14-17). Bio-flam, a bio-based flame retardant product and Odour Breakdown, a wash durable, non-biocidal odour control solution.
As tradition goes, every two years Devan participates in Techtextil, the leading international trade fair for technical textiles and nonwovens. In the quest for sustainability and transparency every company faces these days, the new Devan technologies offer answers to product developers and portfolio designers.

Bio-flam
Some facts & figures: There are at least 5000 fire incidents each day in the EU. Yearly, about 70 000 people are hospitalised with fire-related injuries. Fires cause pollution. So sustainable fire performance of products is an economic, environmental and human necessity. Take the example of mattresses: tests indicate that when on fire, non-FR treated products give less than 5 minutes escape time. Unfortunately, that is not enough time for the fire brigade to arrive. Needless to say that to increase escape time, to reduce the risk and to save lives, products need to be flame retardant. The challenge is to obtain flame retardant properties in the most natural way, to find the right balance between safety for the people and for the planet.

Companies can do this by replacing raw materials from a non-renewable source, by bio-based FR treatments, which are made from renewable sources and do not contain halogens or heavy metals, as described in the norm EN 16785 1:2015. Bio-based FR treatments, like Bio-flam, are made from renewable, vegetable sources and enable the FR treated products to be biodegradable. The active components are 100% halogen- and heavy metal-free. A welcome innovation for the bedding industry, as the European Commission requires mattresses to be recyclable by 2030 in order to reduce landfill.

Bio-flam P307 is the first introduction in the new Devan BIO-FR family, and is biodegradable and is developed to be used on 100% cotton or cotton/viscose mixtures, in order to create an ecological concept, safe for people and planet, whatever might happen. Bio-flam P 307 is developed for mattress ticking to pass EN 597 1&2. The Devan researchers are developing other bio-based products for other market segments and for other fire standards.

March 2019: For decades, Schoeller Textil has been meticulous in observing its responsibility to humans and the environment. Developed and produced in Switzerland under the most stringent conditions, the high-tech textiles and textile technologies encompass a spirit of innovative and outstanding quality. With a focus on sustainability, the groundbreaking, ecological portfolio includes, among other things, genuine upcycled products with ECONYL®-Garn, 100 % recycled, recyclable wear2wear woven and knitted fabrics or bio technologies based on sustainable raw materials.

High-quality textiles have a long service life and can remain in use for longer. The fabric properties are further improved by smart textile technologies such as water- and dirt-repelling functions. This helps preserve the environment and cuts down on the use of resources. In its manufacturing, Schoeller Textil AG always considers the ecological compatibility of its products. Therefore, since 2001, production at the Swiss site has always complied with the stringent guidelines of the bluesign® system. By conviction, Schoeller devotes itself to sustainable climate protection and takes part in the Energy Agency of the Swiss Private Sector programme to actively reduce carbon emissions and optimise energy efficiency.