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(c) Fashion for Good
22.03.2023

Fashion for Good welcomes start-ups to its Global Platform

Fashion for Good welcomes twelve new start-ups to its Global Platform. The selected Innovators will participate in a nine-month innovation programme with bespoke support to validate their technologies in preparation for implementation across the fashion value chain.

The selected innovators represent technologies across Raw Materials, Processing, Traceability & Transparency, Circular Business Models and End of Use.

The selected innovators joining the Fashion for Good 2023 Innovation Programme are: Virent, Inc., ZimoChem Inc, Polybion, Saltico Ltd, Lamoral Coatings B.V., CleanKore LLC, RESPONSIBLE, Qingdao Amino Material Technology Co., Ltd.,Protein Evolution, Inc., DePoly, Ioncell Oy, and SATMA CE.

 

Fashion for Good welcomes twelve new start-ups to its Global Platform. The selected Innovators will participate in a nine-month innovation programme with bespoke support to validate their technologies in preparation for implementation across the fashion value chain.

The selected innovators represent technologies across Raw Materials, Processing, Traceability & Transparency, Circular Business Models and End of Use.

The selected innovators joining the Fashion for Good 2023 Innovation Programme are: Virent, Inc., ZimoChem Inc, Polybion, Saltico Ltd, Lamoral Coatings B.V., CleanKore LLC, RESPONSIBLE, Qingdao Amino Material Technology Co., Ltd.,Protein Evolution, Inc., DePoly, Ioncell Oy, and SATMA CE.

 

Source:

Fashion for Good

15.03.2023

GOTS Version 7.0 released

The Global Organic Textile Standard is pleased to announce the release of GOTS Version 7.0, which features an expanded scope of environmental and social criteria while maintaining a standard that is practicable for industrial production and appropriate for a wide range of products. During the regular year-long revision process, international stakeholders with expertise in organic production, textile processing, textile chemistry, human rights and social criteria, as well as representatives from industry, NGOs and civil society organisations, contributed to the new Version 7.0 through multiple consultation rounds. Final decisions were made by the multistakeholder GOTS Standard Revision Committee.

The Global Organic Textile Standard is pleased to announce the release of GOTS Version 7.0, which features an expanded scope of environmental and social criteria while maintaining a standard that is practicable for industrial production and appropriate for a wide range of products. During the regular year-long revision process, international stakeholders with expertise in organic production, textile processing, textile chemistry, human rights and social criteria, as well as representatives from industry, NGOs and civil society organisations, contributed to the new Version 7.0 through multiple consultation rounds. Final decisions were made by the multistakeholder GOTS Standard Revision Committee.

GOTS Version 7.0 provides a comprehensive solution for companies who want to produce organic textiles ensuring compliance with environmental and human rights due diligence along the entire supply chain, from field to finished product. With full traceability from origin to destination, GOTS certification provides an efficient means of verifying genuine sustainability efforts. GOTS 7.0 introduces new requirements to conduct risk-based due diligence of Certified Entities’ own operations and their supply chains based on the UN Guiding Principles for Business and Human Rights and the OECD guidelines. The Social Criteria section was substantially revised to include a broader human rights-focused approach. GOTS 7.0 now allows recycled organic fibres as additional materials. Key requirements, such as certified organic fibre content, a general ban on toxic and harmful chemicals such as PFAS, conventional cotton and virgin polyester restrictions, and social compliance management, are maintained in GOTS Version 7.0.

Some of the changes in Version 7.0 include:

  • GOTS and the Manual for the Implementation of GOTS were restructured, and sections were grouped to reflect the standard’s scope.
  • New due diligence criteria ensures that Certified Entities address their actual and potential negative impacts on human rights and the environment.
  • GOTS Environmental Criteria, Product Stewardship, and Environmental Health and Safety (EHS) requirements will also apply to the subcontractors of chemical formulators.
  • Criteria for the incoming organic material have been made stricter.
  • Quinoline is included among the prohibited substances and some existing restrictions have been made tighter such as of “aniline, free”, residue limit is decreased to 20 mg/kg from 100 mk/kg.
  • GOTS 7.0 reduces the permissible quantity of recycled synthetic (polymer) fibres in its certified products, taking into account the disadvantages associated with recycled synthetics, such as microplastics and poor quality.
  • In the pursuit of circularity, GOTS will allow use of recycled GOTS Goods waste as an additional fibre in its certified products.
  • GOTS Human Rights and Social Criteria will now require Certified Entities to respect internationally recognised human rights protocols, including the International Bill of Human Rights and other international human rights treaties.
  • Criteria concerning Discrimination, Violence and Harassment were revised to make them more comprehensive and include the International Labour Organisation (ILO) Violence and Harassment Convention (C190).
  • Certified Entities are now required to develop a plan to cover the living wage gap.
  • GOTS Occupational Health and Safety criteria were revised to consider best international practices and recommendations from the ILO.

For more information, see the following documents:

Source:

GOTS

17.02.2023

Haelixa: Traceability of wool fibers up to the final fabric

The Woolmark Company, the Italian wool fabric mill Vitale Barberis Canonico (VBC) and Haelixa took part in a trial to trace Australian wool fibers up to the final fabric.

Funded by Australian woolgrowers, The Woolmark Company (TWC) is an enterprise that focuses on investments that enhance the profitability, international competitiveness, and sustainability of Australian wool. In their operations, TWC seeks to be transparent and accountable. In line with this strategy, traceability is necessary to ensure transparency and maintain the credibility of TWC.

In December 2021, Haelixa marked wool fibers with their DNA tracing solution. There are infinite DNA markers that could be produced and used to indicate a specific origin, supply chain, material, or particular collection. In this case, a single DNA has been applied to greasy wool and a second DNA marker to scoured wool. The first DNA identifies the origin of the Australian wool, while the second determines the manufacturer where the wool has been further processed; at Vitale Barberis Canonico mill.

The Woolmark Company, the Italian wool fabric mill Vitale Barberis Canonico (VBC) and Haelixa took part in a trial to trace Australian wool fibers up to the final fabric.

Funded by Australian woolgrowers, The Woolmark Company (TWC) is an enterprise that focuses on investments that enhance the profitability, international competitiveness, and sustainability of Australian wool. In their operations, TWC seeks to be transparent and accountable. In line with this strategy, traceability is necessary to ensure transparency and maintain the credibility of TWC.

In December 2021, Haelixa marked wool fibers with their DNA tracing solution. There are infinite DNA markers that could be produced and used to indicate a specific origin, supply chain, material, or particular collection. In this case, a single DNA has been applied to greasy wool and a second DNA marker to scoured wool. The first DNA identifies the origin of the Australian wool, while the second determines the manufacturer where the wool has been further processed; at Vitale Barberis Canonico mill.

Samples were collected from various production stages, where a qPCR test was used to detect each specific DNA marker. Haelixa uses a “Key-Lock” system to detect a marker; one needs to know the particular DNA to screen for, ensuring that the system is tamper-proof. The DNA markers stay safely embedded in the product, enabling traceability of greasy and scoured wool up to greige fabric and finished fabric, respectively.

With increasing cost pressure and competition in the wool fabric market, traceability is becoming a prerequisite to proving authenticity and origin. TWC and Vitale Barberis Canonico support the culture of sustainability and collaboration.

Source:

Haelixa AG

16.02.2023

Registration for World of Wipes® International Conference 2023 opened

The 17th edition of the WOW will take place July 17-20 2023 at the Atlanta Marriott Marquis in Atlanta, Georgia. INDA announced that registration and tabletop exhibit reservations are open.

WOW 2023 will feature the latest wipes intelligence on the Energy Crisis, Coping with Inflation, Supply Chain Challenges from material availability to import pressures, Market Trends, Plastics Issues such as single use plastics, renegade plastics and microplastics, Sustainability and Traceability from sourcing to end-of-life, Private Label vs. Brand, and Flushability Developments including legislative and labeling efforts, collection studies, and regulatory topics.

The event includes 11+ hours of networking with industry influencers, thought leaders, and C-suite executives. In addition to two nights of tabletop displays and receptions on July 18 and 19, a highlight of WOW 2023 will be Lightning Talks. Tabletop exhibitors will give “supersized elevator speeches” for five minutes. Participants will have the opportunity to follow up with tabletop exhibitors during the reception.

The 17th edition of the WOW will take place July 17-20 2023 at the Atlanta Marriott Marquis in Atlanta, Georgia. INDA announced that registration and tabletop exhibit reservations are open.

WOW 2023 will feature the latest wipes intelligence on the Energy Crisis, Coping with Inflation, Supply Chain Challenges from material availability to import pressures, Market Trends, Plastics Issues such as single use plastics, renegade plastics and microplastics, Sustainability and Traceability from sourcing to end-of-life, Private Label vs. Brand, and Flushability Developments including legislative and labeling efforts, collection studies, and regulatory topics.

The event includes 11+ hours of networking with industry influencers, thought leaders, and C-suite executives. In addition to two nights of tabletop displays and receptions on July 18 and 19, a highlight of WOW 2023 will be Lightning Talks. Tabletop exhibitors will give “supersized elevator speeches” for five minutes. Participants will have the opportunity to follow up with tabletop exhibitors during the reception.

WOW 2023 begins with the WIPES Academy, July 17-18, led by Heidi Beatty, Chief Executive Officer, and her team of wipes professionals from Crown Abbey LLC. Participants will gain insights from product concept to commercialization. Participants will also develop insights about materials, design, manufacturing, packaging, and cost implications for industrial, institutional and consumer wipes applications.

Cotton Incorporated and Rockline Industries are sponsoring the WOW 2023.

Source:

INDA, Association of the Nonwoven Fabrics Industry

(c) Haelixa
05.01.2023

Damteks and Haelixa collaborate: Tracing recycled acrylic fiber

Haelixa, the Swiss traceability company and Damteks Textiles have announced a collaboration to mark and trace recycled acrylic fiber. Damteks is offering their recycled yarn to customers whereby they are able to place an order with the unique Haelixa DNA already attached.

The Haelixa solution is DNA markers which are solved in liquid and applied to fibers as a fine spray. Spot checks are completed after spraying to determine the presence of DNA and identify the product. The test is based on PCR technology that is 100% reliable and has forensic validity.

Damteks saw an increase in demand for blended yarn in the last year. The request is most often a composition of 30% recycled fiber with 70% standard fiber. Brands are looking for options to be more sustainable and Damteks proactively sought out an answer. They are offering the yarn with Haelixa DNA to validate the recycled acrylic in the mix.

Haelixa, the Swiss traceability company and Damteks Textiles have announced a collaboration to mark and trace recycled acrylic fiber. Damteks is offering their recycled yarn to customers whereby they are able to place an order with the unique Haelixa DNA already attached.

The Haelixa solution is DNA markers which are solved in liquid and applied to fibers as a fine spray. Spot checks are completed after spraying to determine the presence of DNA and identify the product. The test is based on PCR technology that is 100% reliable and has forensic validity.

Damteks saw an increase in demand for blended yarn in the last year. The request is most often a composition of 30% recycled fiber with 70% standard fiber. Brands are looking for options to be more sustainable and Damteks proactively sought out an answer. They are offering the yarn with Haelixa DNA to validate the recycled acrylic in the mix.

The haelixa team visited the Damteks recycling facility in Istanbul to kick off the partnership that will continue throughout 2023. The traceability program has the DNA sprayed on the recycled fibers before spinning. The project also saw the use of a tailored Haelixa liquid sprayer designed by the team based in Switzerland. When manufacturers do not have built-in moisturizing systems, Haelixa provides them with a custom unit to shower the DNA liquid onto the fibers. This sprayer is engineered to match the mechanical processing of the customer.

Damteks is a family-owned business that pride itself in carefully selecting environmentally responsible options for its production processes. On top of the certifications they have obtained including - GRS, RCS, GOTS, OCS - Damteks decided to have their products "Marked and Traced by Haelixa" to add additional credibility and reliability. Damteks plans to offer marked and traced by Haelixa yarn in different dyes as their offering to brands.

More information:
DNA marker acrylic fiber
Source:

Haelixa

12.12.2022

CELC becomes Alliance for European Flax-Linen & Hemp

  • The European Confederation for Flax and Hemp (CELC) has unveiled its new visual identity and name: Alliance for European Flax-Linen & Hemp.
  • The European Flax-Linen and Hemp industries have announced they are organizing their development around a strengthened team with a clear mission: to expand the entire industry whilst making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.
  • The Alliance for European Flax-Linen & Hemp will launch its new identity in the first semester of 2023 for all target groups including Natural Fiber Composite Applications.

CELC has announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.

  • The European Confederation for Flax and Hemp (CELC) has unveiled its new visual identity and name: Alliance for European Flax-Linen & Hemp.
  • The European Flax-Linen and Hemp industries have announced they are organizing their development around a strengthened team with a clear mission: to expand the entire industry whilst making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.
  • The Alliance for European Flax-Linen & Hemp will launch its new identity in the first semester of 2023 for all target groups including Natural Fiber Composite Applications.

CELC has announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.

The new name - Alliance for European Flax-Linen & Hemp – reflects a newly restructured European industry which brings together the entire value chain around a common goal: to make European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide for Fashion, Technical Textiles and Natural Fiber Composite Applications.

The new brand identity is accompanied by a new logo that connects the identity, values and strategic direction of the Alliance for European Flax-Linen & Hemp. In addition to visual changes, the Alliance has announced enhanced values and a clear strategic path to turn European Flax-Linen and Hemp into the preferred sustainable premium fibers worldwide.

The Alliance’s future development pathway will focus on three distinct strategic pillars.

  • Enhancing its work in publishing structured, reliable economic data and information on a regular basis, in order to be able to continuously deploy a set of specific decision-making support tools.
  • Transforming the Alliance for European Flax-Linen & Hemp into an innovative and sustainable international reference which continuously improves its environmental footprint through two essential elements: traceability and Life Cycle Analysis.
  • Guaranteeing quality and better describing the quality of its fibers by using technological innovations to create a reference for describing long fibers. A description of European Flax® fibers through optical imaging will soon complement the organoleptic method.

“Europe is the top global producer of Flax fiber. In an international context of growth and reindustrialization, Flax, which accounts for just 0.4% of global textile fibers, is a globalized fiber with remarkable technical and environmental properties. At the same time, the European textile Hemp industry is organizing itself to boost growth. Today, the European Flax-Linen and Hemp ecosystem thus embodies an innovative and sustainable European textile dynamic that meets the needs of consumers and brands.” Bart Depourcq, President, Alliance for European Flax-Linen & Hemp.

Source:

Alliance for European Flax-Linen & Hemp

08.12.2022

Lectra to acquire 51% of TextileGenesis

  • Lectra extends its software offer to material traceability

Lectra announces the signature of an agreement to acquire 51% of the capital and voting rights of the Dutch company TextileGenesis. As a major player in the fashion, automotive, and furniture markets, Lectra contributes with boldness and passion to the Industry 4.0 revolution by providing software, equipment, data, and services to brands, manufacturers, and retailers.

Founded in 2018, TextileGenesis provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital mapping of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. This solution ensures the traceability of TextileGenesis’ customers' entire sustainable textile supply chain in order to meet the demands for transparency, driven by changes in legislation in a growing number of countries and by growing consumer awareness, thereby encouraging sustainable development.  

  • Lectra extends its software offer to material traceability

Lectra announces the signature of an agreement to acquire 51% of the capital and voting rights of the Dutch company TextileGenesis. As a major player in the fashion, automotive, and furniture markets, Lectra contributes with boldness and passion to the Industry 4.0 revolution by providing software, equipment, data, and services to brands, manufacturers, and retailers.

Founded in 2018, TextileGenesis provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital mapping of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. This solution ensures the traceability of TextileGenesis’ customers' entire sustainable textile supply chain in order to meet the demands for transparency, driven by changes in legislation in a growing number of countries and by growing consumer awareness, thereby encouraging sustainable development.  

Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material's life cycle.

Several of the world's most prestigious fashion brands as well as leading sustainable fiber producers are already convinced of the value of TextileGenesis' innovative offer, which enables the connection of multiple actors of the sustainable fashion ecosystem on this platform.

At the beginning of January, Lectra will acquire 51% of TextileGenesis for 15.2 million euros. The acquisition of the remaining share capital and voting rights is expected to take place in two stages, in 2026 and 2028, for an amount that will be calculated based on a multiple of the 2025 and 2027 recurring revenues.

Schoeller Textil AG
22.11.2022

Transparency for the wool supply chain - partnership between Schoeller and NATIVA

  • Fully traceable and sustainable wool via blockchain
  • Transparent supply chains

Schoeller strives to offer more high-quality fabrics made from sustainable NATIVA™ wool in the future.

The NATIVA™ wool comes from certified farms in Australia, New Zealand, South Africa, North America, Uruguay and Argentina. The farms comply with strict levels of animal welfare, and management and ethical work policies. To ensure animal welfare each farmer has a management plan, assessing feeding, breeding, behaviour, animal handling and health and infrastructure. This includes the prohibition of mulesing and stress free shearing.

All following steps such as wool sourcing, combing, spinning and weaving are also monitored and certified to the highest ethical and quality standards. NATIVA™ is the first global wool brand to provide Blockchain traceability from farm to consumer. This transparency in the supply chain, enabled by the NATIVA™ certification and powered by Blockchain, means brands can truly show the journey of their wool.

  • Fully traceable and sustainable wool via blockchain
  • Transparent supply chains

Schoeller strives to offer more high-quality fabrics made from sustainable NATIVA™ wool in the future.

The NATIVA™ wool comes from certified farms in Australia, New Zealand, South Africa, North America, Uruguay and Argentina. The farms comply with strict levels of animal welfare, and management and ethical work policies. To ensure animal welfare each farmer has a management plan, assessing feeding, breeding, behaviour, animal handling and health and infrastructure. This includes the prohibition of mulesing and stress free shearing.

All following steps such as wool sourcing, combing, spinning and weaving are also monitored and certified to the highest ethical and quality standards. NATIVA™ is the first global wool brand to provide Blockchain traceability from farm to consumer. This transparency in the supply chain, enabled by the NATIVA™ certification and powered by Blockchain, means brands can truly show the journey of their wool.

A unique QR code is generated for each product of each brand. This code is a connection between the NATIVA™ Blockchain Platform and the NATIVA™ Blockchain Website. Customers can scan the QR code to view the NATIVA™ Blockchain Website, where they can trace in real time the journey of their wool, from farm to brand.

Benefits:

  • Complete transparency over the supply chain and product transformation.
  • End to end traceability.
  • A fantastic marketing tool for any brand.
01.11.2022

GOTS raises requirements for certified gins

To further advance the system, the Global Organic Textile Standard (GOTS) is significantly raising the requirements for GOTS-certified gins, to ensure transparent and traceable processing for organic textiles from field to finished product:

To further advance the system, the Global Organic Textile Standard (GOTS) is significantly raising the requirements for GOTS-certified gins, to ensure transparent and traceable processing for organic textiles from field to finished product:

  1. GOTS is introducing a compulsory farm-gin registry for all farms and farm groups whose certified raw material enters the GOTS system, including information on farm yields. The registry will be implemented progressively, starting in India.
  2. Raw cotton is not allowed to travel more than 500 km from the farm to the certified gin. The shorter trade chain protects vulnerable points and optimises the process for buyers.  
  3. Increase of unannounced audits of gins where there is a high perception of risk.

These new requirements are added to the numerous checks and balances which are already performed throughout every processing stage. Seed cotton entering the GOTS supply chain is tested for the presence of genetically modified organisms according to the applicable ISO protocol. GOTS-approved Certification Bodies (CBs) include further testing (such as pesticide residue) and are fully authorised to reject material that does not meet GOTS requirements. Additionally, before certification bodies issue a Transaction Certificate (TC), GOTS requires that a thorough assessment takes place, including a plausibility check in the form of volume reconciliation.

To strengthen integrity and traceability, GOTS also stipulates that the Farm TC number appears on the first GOTS TC at the ginning plant, which is the first step for cotton in the GOTS supply chain. The TC must state the origin for raw material, including region, state, and province. This effectively traces material back to the field and adds another layer of accountability to GOTS-certified fibre. It also supports all buyers in their purchasing decisions.

GOTS is not only improving its own system but also coordinating efforts with other key players to support the integrity of organic textiles. As GOTS provides certification of first processing stages to Textile Exchange's Organic Content Standard (OCS), GOTS and TE discussed new requirements for OCS while they were being developed. GOTS supports these requirements as they provide a dual protection shield for materials entering the GOTS or OCS supply chains, at the same time maintaining necessary data privacy. The new requirements will help increase traceability and transparency throughout the organic textile sector which are among the main objectives of GOTS. There are no changes necessary to the requirements of GOTS regarding any of the new OCS rules.

Source:

The Global Organic Textile Standard (GOTS)

17.10.2022

Kelheim Fibres partners with TextileGenesisTM for more transparency

Viscose speciality fibres manufacturer Kelheim Fibres partners with TextileGenesisTM, a traceability platform that creates radical transparency from fibre-to-retail and ensures authenticity d provenance of sustainable textiles against generics.

“Our wood-based fibres are an environmentally friendly basis for sustainable textiles - it's just that consumers often don't know what's behind their garments. But they need to know it’s in their hands to minimise the ecological footprint of the textile industry. Transparency and traceability are the foundation that enables consumers to make informed decisions.”, says Dr. Marina Crnoja-Cosic, Director New Business Development at Kelheim Fibres.

TextileGenesisTM uses blockchain technology to track and verify the use of sustainable fibres all the way from fibre to garment. A digital fibercoin ensures transparency and reliability throughout the entire production line and beyond.

Viscose speciality fibres manufacturer Kelheim Fibres partners with TextileGenesisTM, a traceability platform that creates radical transparency from fibre-to-retail and ensures authenticity d provenance of sustainable textiles against generics.

“Our wood-based fibres are an environmentally friendly basis for sustainable textiles - it's just that consumers often don't know what's behind their garments. But they need to know it’s in their hands to minimise the ecological footprint of the textile industry. Transparency and traceability are the foundation that enables consumers to make informed decisions.”, says Dr. Marina Crnoja-Cosic, Director New Business Development at Kelheim Fibres.

TextileGenesisTM uses blockchain technology to track and verify the use of sustainable fibres all the way from fibre to garment. A digital fibercoin ensures transparency and reliability throughout the entire production line and beyond.

Amit Gautam, Founder & CEO at TexileGenesisTM:"Fashion and textile value chain is undergoing major transformation driven by sustainable materials, shifting consumer demand for sustainable products, and increasingly stringent regulations on transparency. Great to see Kelheim moving the industry forward by actively participating in the traceability journey."

Source:

Kelheim Fibres GmbH

Photo: Haelixa AG
29.09.2022

Haelixa: Egyptian cotton products traceable thanks to DNA marker

Within the scope of the United Nations Economic Commission for Europe (UNECE) initiative “The Sustainability Pledge”, to improve transparency and traceability for sustainable garment and footwear supply chains, the Swiss company Haelixa traces Egyptian cotton from the source up to premium shirts.

The UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) has been developing over the period 2019-2022 policy recommendations, implementation guidelines, a call to action, and a traceability toolbox including blockchain and DNA tracing solutions, which has been implemented in few different textile supply chains. Haelixa is part of the group of experts that develops such policy recommendations and conducts projects with key industry players to set traceability benchmarks and later develop them into standards.

Within the scope of the United Nations Economic Commission for Europe (UNECE) initiative “The Sustainability Pledge”, to improve transparency and traceability for sustainable garment and footwear supply chains, the Swiss company Haelixa traces Egyptian cotton from the source up to premium shirts.

The UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) has been developing over the period 2019-2022 policy recommendations, implementation guidelines, a call to action, and a traceability toolbox including blockchain and DNA tracing solutions, which has been implemented in few different textile supply chains. Haelixa is part of the group of experts that develops such policy recommendations and conducts projects with key industry players to set traceability benchmarks and later develop them into standards.

Fashion brands are often responsible for complex global value chains and traceability is the needed tool to enable trust, transparency and credible sustainability. The magnitude of the supply chain traceability challenge can be overwhelming for brands, but the UNECE initiative framework facilitates the alignment with suppliers, provides the necessary guidance and the needed tools, with Haelixa as physical traceability provider.

To make the premium shirts traceable, Haelixa has developed a DNA marker to label the raw material, premium Egyptian cotton. The DNA marker has been applied as fine spray to GIZA 96 lint cotton in Borg Al Arab, Egypt and used to produce the finest fabric by Swiss manufacturer Weba. Once applied to the fibers, Haelixa’s DNA markers stay safely embedded into the material and withstand the industrial processing, ensuring traceability from the source until the finished garment. Samples of lint cotton, yarn, and fabric at different steps were verified with a test based on PCR, and the correct DNA marker was detected, thereby enabling the identification of the premium product, of its origin and the specific supply chain. The forensic data obtained were recorded on a blockchain system provided by UNECE. The marked fabric was used to make Hugo Boss cotton dress shirts. As one of the leading premium fashion brands and partner to the UNECE project, Hugo Boss is responsible for a complex global value chain and strives for high sustainability standards and is looking at traceability options.

“In cases like this one, where the material is of the highest quality and the product is shipped from one facility to another for premium processing, adding physical traceability is critical to ensure that the origin, quality and processing claims can be backed up" says Gediminas Mikutis, CTO and co-founder at Haelixa.

Maria Teresa Pisani, Economic Affairs Officer and Project Lead at UNECE, emphasized: “Traceability and transparency are crucial elements to protect environmental, social, and human rights along global value chains. At UNECE, we aim to enhance traceability approaches by exploring new and innovative solutions that help identify and address negative impacts in the fashion industry.”

28.07.2022

Lenzing partners with Red Points to fight counterfeits

  • Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
  • Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
  • Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

  • Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
  • Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
  • Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

Source:

Lenzing AG

Photo via Indorama Ventures Public Company Limited
01.07.2022

Indorama Ventures acquires Tollegno 1900’s Wool assets in Italy and Poland

Indorama Ventures Public Company Limited (IVL) completed the acquisition of the wool spinning businesses in Italy and Poland of Tollegno 1900 S.p.A. (Tollegno 1900), a leading Italian manufacturer of fabrics and yarns.

Tollegno 1900 has a family-based heritage with more than 120 years of experience and is one of the leading European textile groups with a total spinning capacity of around 3,500 tons of yarn per year with a specific focus on flat knitting and hand knitting yarns. With this acquisition, IVL secured two assets, including a spinning and top-dyeing operation in Poland and a yarn dyeing operation in Italy.

The acquisition is a strategic fit for IVL’s integrated business platform and will make a significant contribution to the sustainable growth of its Wool business, which is part of the company’s Fibers segment. It will also strengthen IVL’s footprint for worsted yarns in Europe and help extend IVL’s wool products globally with trading subsidiaries in America and Asia.

Indorama Ventures Public Company Limited (IVL) completed the acquisition of the wool spinning businesses in Italy and Poland of Tollegno 1900 S.p.A. (Tollegno 1900), a leading Italian manufacturer of fabrics and yarns.

Tollegno 1900 has a family-based heritage with more than 120 years of experience and is one of the leading European textile groups with a total spinning capacity of around 3,500 tons of yarn per year with a specific focus on flat knitting and hand knitting yarns. With this acquisition, IVL secured two assets, including a spinning and top-dyeing operation in Poland and a yarn dyeing operation in Italy.

The acquisition is a strategic fit for IVL’s integrated business platform and will make a significant contribution to the sustainable growth of its Wool business, which is part of the company’s Fibers segment. It will also strengthen IVL’s footprint for worsted yarns in Europe and help extend IVL’s wool products globally with trading subsidiaries in America and Asia.

The operations, which will be renamed Filatura Tollegno 1900, will add more sustainable products to IVL’s portfolio, including a full traceability project of the fibers used for yarns and fabrics, as well as provide synergies with existing assets.

Giovanni Germanetti, the CEO of Tollegno, will continue in the same role with Filatura Tollegno 1900, facilitating continuity and exploring new growth as part of IVL. Lincoln Germanetti, the President and co-CEO of Tollegno, will remain with Filatura Tollegno 1900 as COO.

More information:
IVL wool Fibers yarn
Source:

Indorama Ventures Public Company Limited 

(c) Borealis
28.06.2022

Borealis introduces portfolio of circular base chemicals

  • The Borvida™ portfolio introduces sustainable base chemicals to Borealis’ range of product offering
  • The range will initially be based on non-food waste biomass, and chemically-recycled waste; in the future it will also draw from atmospheric carbon capture
  • The traceability of the content will be based on Mass Balance, which is ISCC PLUS certified
  • This is the next step in an ambitious sustainability journey, which will see Borealis move away from traditional fossil-based feed

Borealis is strengthening its EverMinds™ circular product offering with Borvida™, a range of sustainable base chemicals.

The Borvida portfolio will offer base chemicals or cracker products (such as ethylene, propylene, butene and phenol) with ISCC Plus-certified sustainable content from Borealis sites in Finland, Sweden and Belgium. The move is part of Borealis’ broader commitment to a Future-Positive Revolution, in which the unrivalled benefits of base chemicals and polymers can be enjoyed at minimal impact to the planet.   

  • The Borvida™ portfolio introduces sustainable base chemicals to Borealis’ range of product offering
  • The range will initially be based on non-food waste biomass, and chemically-recycled waste; in the future it will also draw from atmospheric carbon capture
  • The traceability of the content will be based on Mass Balance, which is ISCC PLUS certified
  • This is the next step in an ambitious sustainability journey, which will see Borealis move away from traditional fossil-based feed

Borealis is strengthening its EverMinds™ circular product offering with Borvida™, a range of sustainable base chemicals.

The Borvida portfolio will offer base chemicals or cracker products (such as ethylene, propylene, butene and phenol) with ISCC Plus-certified sustainable content from Borealis sites in Finland, Sweden and Belgium. The move is part of Borealis’ broader commitment to a Future-Positive Revolution, in which the unrivalled benefits of base chemicals and polymers can be enjoyed at minimal impact to the planet.   

The portfolio will initially comprise Borvida B, from non-food waste biomass, and Borvida C, from chemically-recycled waste. In the future, the range will evolve to include Borvida A, sourced from atmospheric carbon capture. Borvida is complementary and is the building block to Bornewables™, a portfolio of polyolefins based on renewably-sourced second generation feedstocks, and Borcycle™, which offers circular polyolefins produced from mechanically- and chemically-recycled plastic waste.

Borealis produces a wide range of base chemicals for use in numerous industries based on various feedstock, such as naphtha, butane, propane and ethane. Through its olefin units (steam cracker and propane dehydrogenation), it converts these into the building blocks of the chemical industry: ethylene, propylene and C4 hydrocarbons (butylenes, ethyl tertiary-butyl ether (ETBE) and butadiene), and C5-6 hydrocarbons (pygas, phenol) among others.

The basis of the Borvida portfolio is Mass Balance, a Chain of Custody model that enables sustainable content to be tracked, traced, and verified through the entire value chain, offering sustainability-assured products from feedstock to end product. Using this model, circular alternatives can be offered in a cost-effective and environmentally-conscious way, which can be scaled up quickly without compromising on quality or efficiency.

Borvida can be used for a wide range of different polymer and chemical applications, also beyond polyolefins (PO). Non-PO polymers, such as polycarbonates, acrylonitrile butadiene styrene (ABS), super absorbant polymer (SAP) and other chemicals, are utilised for various end applications including coatings, plasticizers, adhesives, automotive, electronics, lubricants, detergents, appliances and sports equipment.

Together with key strategic partners, including Neste and Covestro, Borealis strives to provide a long-term solution in order to allow value-chain partners to meet their sustainability goals. Borvida will enable our customers to increase the sustainability of their products, keeping them ahead of forthcoming legislative changes, and meeting their customers’ demands for climate-conscious products.

Introduced on a smaller scale in early 2020, early renewable base chemicals customers include Covestro. “The use of alternative sustainable raw materials is one important pillar of our strategic ambition to become fully circular”, comments Frank Dörner, Managing Director Covestro Procurement Services GmbH & Co. KG. “The new product line is a good example for joint solutions, another strategic pillar, in order to establish new and reliable supply chains creating benefits for our customers.”

Source:

Borealis

(c) ISKO
18.05.2022

ISKO returned to Denim Première Vision showcasing its 2023 Collection Vol.2.

Denim Première Vision marks the denim ingredient brand’s return to the tradeshow scene. Under the spotlight is “Iconic by nature”, ISKO’s show concept illustrates the company’s journey of evolution led by its signature Responsible Innovation™ approach. On this occasion, ISKO launches its 2023 Collection Vol.2 with new technologies, finishes and colors, and expressing the company’s passion for a cleaner and safer planet, laying the new foundations of ISKO’s sustainable fashion revolution.

The entire 2023 Collection Vol.2 contains recycled materials, and the majority consists of R-TWO™50+ fabrics made with a minimum of 50% recycled fibers, entirely GRS certified, resulting in less use of natural resources and a reduced carbon and water footprint of up to 45% and 65% respectively. An important and responsible development of this collection is that it features denim containing recycled and/or regenerated fibers, through unique fiber technology significantly saving on resources and energy while allowing for controlled traceability along the supply chain.

Denim Première Vision marks the denim ingredient brand’s return to the tradeshow scene. Under the spotlight is “Iconic by nature”, ISKO’s show concept illustrates the company’s journey of evolution led by its signature Responsible Innovation™ approach. On this occasion, ISKO launches its 2023 Collection Vol.2 with new technologies, finishes and colors, and expressing the company’s passion for a cleaner and safer planet, laying the new foundations of ISKO’s sustainable fashion revolution.

The entire 2023 Collection Vol.2 contains recycled materials, and the majority consists of R-TWO™50+ fabrics made with a minimum of 50% recycled fibers, entirely GRS certified, resulting in less use of natural resources and a reduced carbon and water footprint of up to 45% and 65% respectively. An important and responsible development of this collection is that it features denim containing recycled and/or regenerated fibers, through unique fiber technology significantly saving on resources and energy while allowing for controlled traceability along the supply chain.

The new collection features comfortable ISKO Reform™ Xp 100, allowing for a flattering fit and enhanced shape retention; ISKO Reform™ Hp, characterized by incredible holding power, granting a more streamlined and slimmer appearance; ISKO Blue Skin™, a stretch technology that works 4-ways to respond to the body’s movement like a second skin; ISKO Pop™, a patented concept that starts from the yarn, developed to give a touch of glamour with a soft cotton hand feel. Colors are key in the new collection too, with an important aspect regarding the use of mineral colors, natural dyestuffs.

Source:

ISKO / Menabò Group srl

(c) Baldwin Technology Company Inc.
11.05.2022

Baldwin showcases its “Complete Solution” for security print at Tax Stamp and Traceability Forum

Baldwin Technology Company Inc., an innovator of advanced color-management solutions and inspection technology for the printing industry, will present its “Complete Solution” for printing and inspection at the Tax Stamp and Traceability Forum, held May 16 to 18 in Malta.

Baldwin’s Complete Solution can be any combination of feeders (roll or sheet), vacuum tables, inspection systems, inkjet printers, UV ink-curing systems, reject gates and bins, sheet stackers, and real-time monitoring and reporting tools. Alongside Baldwin’s technologies, optional solution components can be joined together through partnerships with suppliers to create a world-class solution.

Baldwin Technology Company Inc., an innovator of advanced color-management solutions and inspection technology for the printing industry, will present its “Complete Solution” for printing and inspection at the Tax Stamp and Traceability Forum, held May 16 to 18 in Malta.

Baldwin’s Complete Solution can be any combination of feeders (roll or sheet), vacuum tables, inspection systems, inkjet printers, UV ink-curing systems, reject gates and bins, sheet stackers, and real-time monitoring and reporting tools. Alongside Baldwin’s technologies, optional solution components can be joined together through partnerships with suppliers to create a world-class solution.

For advanced defect detection, Baldwin’s Guardian PQV 100% Print Inspection camera systems can be mounted on one or both sides of the product to perform 100% print-quality inspection, verify variable data and inspect the most challenging security print features. The system offers lighting options for all materials and substrates, as well as for special applications, including holograms, covert serialization, covert security features and more. The Guardian PQV can also be retrofitted to existing presses, machines and transports.
 
As part of a data-connected defect-management workflow, the Guardian PQV is a feature-rich inline defect-detection system that enables printers to find and remove defects quickly—and monitor their processes to prevent defects from occurring again or repeatedly. This technology provides complete print-quality verification from prepress through production, reporting and archiving for perfect runs.

Baldwin recently realigned its sales teams to optimize service and simplify access to its process-improvement and consumables technologies for printing and packaging customers in more than 100 countries. Two new sales professionals have since joined the team, covering smaller regional geographies and providing customers with a single point of contact for all of Baldwin’s product lines.

Source:

Baldwin Technology Company Inc. / Barry-Wehmiller

22.04.2022

Cone Denim launches U.S. Grown Hemp denim collection with BastCore

Cone Denim®, a leader in denim authenticity and sustainable innovation, launches a new U.S. grown hemp denim collection in collaboration with expert hemp processing innovator, BastCore. Cone is excited to expand its sustainable denim offerings and increase its support of the American agriculture industry, featuring denim made with Alabama hemp and U.S. cotton and dyed with natural indigo grown in Tennessee.

Cone Denim is honored to partner with BastCore, a team that aligns with Cone’s values and its commitment to innovation, quality, sustainability, and traceability. The pioneers at BastCore have created patent-pending technology and a proprietary process that produces clean, mechanically processed, OEKO-TEX® STANDARD 100 certified and USDA bio-preferred hemp fiber out of its operation in Montgomery, Alabama.

Cone Denim®, a leader in denim authenticity and sustainable innovation, launches a new U.S. grown hemp denim collection in collaboration with expert hemp processing innovator, BastCore. Cone is excited to expand its sustainable denim offerings and increase its support of the American agriculture industry, featuring denim made with Alabama hemp and U.S. cotton and dyed with natural indigo grown in Tennessee.

Cone Denim is honored to partner with BastCore, a team that aligns with Cone’s values and its commitment to innovation, quality, sustainability, and traceability. The pioneers at BastCore have created patent-pending technology and a proprietary process that produces clean, mechanically processed, OEKO-TEX® STANDARD 100 certified and USDA bio-preferred hemp fiber out of its operation in Montgomery, Alabama.

Cone’s U.S. Hemp Collection includes a range of fabrics featuring classic 3×1 and comfort stretch to modern workwear constructions. The collection further expands upon Cone’s sustainability and traceability practices, driving the future of the industry. The proximity of the hemp, indigo, and cotton crops in the U.S. to the company’s mills in Mexico is also key in creating the smallest environmental impact and footprint possible.

Hemp offers many key benefits in creating the next level of sustainable denim:

  • More than 50% water savings occur, compared to cotton
  • No chemicals, wet processing, pesticides, or herbicides are used
  • Hemp grows in a variety of soils with excellent biodegradability, is antimicrobial, has high tensile strength, moisture regain content, and tenacity
  • Hemp and natural indigo crops have high rates of carbon sequestration, which ultimately benefits the environment and improves the soil’s health for other crops (climate positive)
Source:

Cone Denim

22.04.2022

Haelixa marks and traces sustainable cotton from Costach and Creditex in Peru

Under the United Nations Economic Commission for Europe (UNECE) initiative to enhance transparency and traceability in the garment and footwear industry, Haelixa realizes a pilot project with Costach Cooperative and Peruvian textile company Creditex to give sustainable rural cotton producers in Peru more visibility in the value chain.

Under the United Nations Economic Commission for Europe (UNECE) initiative to enhance transparency and traceability in the garment and footwear industry, Haelixa realizes a pilot project with Costach Cooperative and Peruvian textile company Creditex to give sustainable rural cotton producers in Peru more visibility in the value chain.

In 2019, UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) have set up an initiative to drive transparency and traceability for sustainable value chains in the garment and footwear industry. The initiative is jointly implemented with the International Trade Centre (ITC) with financial support by the European Union. Haelixa is proud to be part of the group of experts that develops policy recommendations, traceability standards, and conducts projects to set traceability benchmarks. With the support of the +Cotton Project, implemented by the Food and Agriculture Organization of the United Nations (FAO) and the Brazilian Cooperation Agency (ABC) a pilot is being realized in this context to mark and trace the finest Pima cotton for Creditex directly at the gin in Piura, Peru. Haelixa’s DNA marker connects the actual lint cotton to the entry on a blockchain system provided by UNECE. The Haelixa technology ensures that the information about the product’s origin and the journey of the product along the value chain is always safely embedded into the product itself. The marked cotton will be used to make exclusive pajamas sets for Cat´s Pajamas. DNA traceability will enable the verification of the premium origin of Peruvian Pima cotton in the final garment produced using sustainable practices by family farmers associated with the Costach cooperative.

Costach is the main cooperative of cotton farmers in Peru. The cooperative consists of 5,200 family farmers in the Piura region, producing mostly extra-long fiber of Pima Cotton. Since 2017, the +Cotton project has been supporting the farmers with training on sustainable practices and has been providing technical assistance for improved markets access.

Creditex is vertically integrated from cotton ginning to fine thread, up to the production of high quality apparel for international premium brands. The company takes social responsibility and environmental stewardship very seriously and therefore makes a strong partner for this project, empowering the cotton family farmers that hold the majority of cotton production in Peru.

Source:

Haelixa Ltd

Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability © ROICA™
Sportswear top by Cifra containing ROICA™
06.04.2022

ROICA™ : new generation of sportswear

  • Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
  • Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

  • Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
  • Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

The design of the garments, created in Cifra's design office, combines a perfect shape with body mapping technology that creates dedicated ventilation zones for a feeling of comfort and freshness as well as an innovative aesthetic impact.

And when it comes to comfort, ROICA™ activates a new generation conversation linked to the demands of the contemporary consumer looking for well-being in line with the concepts of safety and healthiness emerging in all aspects of daily life. In fact, ROICA™ by Asahi Kasei is the secret stretch ingredient of the modern wardrobe, able to "activate" garments by giving comfort, beauty, quality together with responsible and certified values.

All of this translates into the synergy of development with Cifra. The products, the materials that compose them, along with the way of production and who produces them, transparency and traceability are all aspects that become an integral part of the common proposal that Cifra and ROICA™ are able to offer by joining forces.

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa (c) DUARTE
Duarte outfits for FW 22/23 collection - Cream Teddy Coat
14.03.2022

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.