From the Sector

Itema held the first Itema Denim Day on the 12th of April, a full day dedicated to deepen trends and challenges throughout the denim sector, with a focus on how to meet sustainable perspectives by presenting and introducing new business models and innovations. The event provided the unique opportunity to share ideas, experiences and best practices. This one-day event shed light on the most recent green innovations through a market and customer-oriented approach.

The whole supply chain was the centre of a lively debate which highlighted the connections between ethics and business, the most recent product and process innovations, key technologies, as well as a survey of the digitalisation in the value chain for the textile sector. The event also highlighted the most recent rapier, air-jet and projectile weaving innovations designed and developed by Itema for denim fabrics. The innovations presented, tailored and customized for denim production, attracted great interest from denim mills delegates attending the event, impressed by the considerable costs saving, user-friendliness and unparalleled innovative content of the Itema looms.

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

CHANGING STORIES.
“Only 9 per cent of the 9.1 billion tonnes of waste plastic that accumulates around the world was recycled and 12 per cent was incinerated. We give talks daily on the theme of avoiding plastic and we are working with the City of Berlin on concepts for a plastic-free Fashion Week. Only together can we shake things up.”

TELLING STORIES.
“Emotionalisation begins at the trade show stand rather than in-store. If the sparks don't fly at the trade show it will be tricky to tell the brand story or implement the presentation of the brands across the sales areas. Firstly, the aim is to use key looks and storytelling to capture buyers’ attention and make statements. We are working together with the brands on showcasing differentiating factors and genuinely presenting something new. Secondly, we recommend bringing young sales staff along to Berlin as well, to internalise this dynamic as well as the brand stories; and to then make these stories come alive for end consumers across the sales areas.”

For SEEK’s 10thBirthday we want to give something to those who are usually overlooked. Together with One Warm Winter, we are wrapping up Goodie Bags for the homeless and taking them where they are actually needed – to the streets. That’s why we are asking brands to donate old collection pieces, samples, stock, etc.
 
“We are really happy to team up with One Warm Winter for our SEEK donation initiative. We want to counteract the omnipresent throwaway mentality. Every step counts. Homelessness is a growing issue, especially in Berlin – we hope to bring some warmth to the city streets.”
– SEEK Team
 
“With the GiveBag the fashion industry is setting an important example in terms of awareness and sustainability. Ultimately, these bags are filled with what is often left out by the economy: true charity.”
– Dominic Czaja, One Warm Winter
 
The huge One Warm Winter GiveBag will be filled on all three show days (15–17 January) in front of the SEEK location at Arena Berlin. Every donor will receive a donation receipt and stay informed about the next steps. The GiveBags will be handed out to people in need by the SEEK team and One Warm Winter at the next charity event.

Additional support will be provided by TOMS with a requested voluntary donation in exchange for a nice hot coffee. The end sum will be matched by TOMS and donated directly to One Warm Winter.
 
“Giving is at the heart of everything we do at TOMS, but it’s projects like this that are in our own backyard that hit home the most. Homelessness is one of the issues closest to our hearts, so we couldn’t be more honoured to work with SEEK and One Warm Winter this season to lend a hand to our friends in Berlin that need it most.”
– Lisa Hogg, TOMS EMEA Marketing Director
 
The reaction from the SEEK brands towards our initiative has been amazingly positive – almost all of them are actively and enthusiastically participating by donating garments that cannot be sold anymore.
 
“Palladium Boots is very excited about this call for action and being able to take part in supporting the cause. City terrain is what we are built on and we are glad to gift a little warmth and particularly the gesture of humanity together with SEEK and One Warm Winter.”
– Melanie Bruss, Marketing Manager, Palladium Boots D, AT & NL
 
“The entire CHIEMSEE family is amazed by this initiative! It’s a great feeling to pass on some warmth and distribute it more fairly. Thank you SEEK and One Warm Winter for the idea – the fashion industry definitely needs more of those!”
– The CHIEMSEE family

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

Pedex GmbH, the Wald Michelbach based Perlon Group company was named as a finalist of the ‘Großer Preis des Mittelstandes 2018’ (award for small and medium sized companies) at the gala dinner on 15th September 2018. Together with 21 other finalists from the four competing regions Baden Wurtemberg, Bavaria, Hesse and Thuringia came out on top against 2436 nominated businesses.

The motto for this year’s competition -‘Building for the future’ – is the foundation of the unity within our society.
On 24th May, the Oskar-Patzelt-Stiftung, the founder of this award for small and medium sized companies asked for nominations of excellent medium sized companies for the competition, (nominations cannot come from the company itself.) Only 1 in every 1000 German companies make it onto the list of nominations – this year Pedex GmbH made it! The prize winners meet 12 regional juries and a final jury. The focus of the jury (made up of representatives from business and education) is on the company as a whole and its multifaceted role within society. To aid evaluation, the jury asked about the establishment and safeguarding of jobs and apprenticeships, innovation and modernisation, involvement in the local area as well as service and proximity to customers.

Germany’s most sought after business accolade.
In 2018, more than 7400 institutions from the 16 counties (12 competing regions) throughout Germany nominated a total of 4,917 small and medium sized companies as well as banks and local authorities for the competition, from which a short list of 742 was selected. No other business award in Germany carries such weight (and has now for more than two decades) as the one that the Leipzig based Oskar-Patzelt-Stiftung has been awarding since 1994. The prize doesn’t offer any monetary reward. For the businesses involved, it’s simply about honour, public recognition and approval of their performance, without financial incentive.

• Italian expertise, research and green innovation.
• METALBOTTONI ups the stakes with one-of-a-kind interpretations, to enhance its market presence.

At Première Vision Accessories (Paris, 19-21 September) the company presents the new collection VÀNITA, a mix of leatherwear and sportswear, based on Made in Italy craft, with an increasingly wide and coordinated range.

Based on product experience, combining new trends in accessories. The METALBOTTONI strategy is enriched with product novelties which aim at exploring new existing market segments. A strategy which increasingly leads great artisan production skills to meet constant research and expansion of the range, with the world of sportswear becoming more and more pivotal; without forgetting the important sustainable innovations of the NO IMPACT protocol.

No Impact becomes “Committed Accessories”

The guideline for restyling the METALBOTTONI range over the past two years has been the recent implementation of the NO IMPACT corporate sustainability protocol, which has just acquired a new “dress”, associated with the following pay-off: “Committed Accessories”. It is a way of underscoring the constant green development of the company over the past few years, in terms of process and product: use of recycled raw materials, development of finishing without chemicals, implementation of processes which today have allowed to reduce electricity and water consumption to almost zero.

Moreover the range of NO IMPACT proposals for this season has expanded to include not only new metal finishing but also leather label completely made from processing scrap, thus establishing Metalbottoni as “partner for branding elements” also in terms of sustainability. Pure Made in Italy and constant expansion of collections towards sportswear The great skill in metal processing, which for sixty years now has characterised the top-of-the-range quality of METALBOTTONI products, is now combined with constant research work conducted by our in-house Style Office, resulting in new collections which are more and more in line with the trends emerging from major trade fairs. Maintaining a presence on strong markets (central Europe, Northern Europe and United States), increasing the depth of segments and intercepting new ones. This is the main goal also chosen for the Première Vision Accessories Exhibition where, alongside the autumn-winter 2019/2020 collections, there will be a preview of VÀNITA, the new collection dedicated to leatherwear and more.

METALBOTTONI is proving to be one of the most dynamic companies in the accessory industry.

Over the past two years, in fact, it has introduced numerous product and process innovations, aiming at increasing its range especially as regards sportswear accessories. This trend was driven by a substantial increase in demand by read-to-wear and luxury brands in the past two seasons, and today it means new proposals which account for 35% of the range for METALBOTTONI. New collections have been presented in the past two seasons expressly dedicated to the sportswear world, namely GRAVITA, the first line designed by the company for pressure buttons, and MÀRYA, the new beachwear collection. Also the line called LABORA, the classic collection of accessories for fashion and ready-to-wear has been constantly enhanced with proposals combining style and technical performance. This mix of fashion and sport elements is increasingly evident in the company’s product range, for example in the combination of different materials, using metal with nylon or other resins to create new and unique accessories.

Vànita: beyond leatherwear, a world of accessories

The meeting between fashion, luxury and sportswear has produced VÀNITA, the brand new collection which presents a new approach to accessories dedicated to leatherwear, from an allround perspective from luxury to sportswear. Developed starting from solid product research by the company’s in-house Style Office, VÀNITA is a true meeting of styles and elements, a combination of high product standards with unique elegance. This line introduces one-of-a-kind visions for accessories, exploring highly original pathways dedicated to the world of leather. The VÀNITA proposal ranges from accessories for leatherwear and small leatherwear, to those for shoes, bags and the sportswear worlds. There are two main lines within this collection: one is expressly designed for the world of luxury, the other has a more technical and sporty approach. A true mix between artisan metal processing, based on the great METALBOTTONI expertise in this sector, and “ingredients” such as nylon, rubber finishes or innovative 3D processing, which are often combined together.

“Our goal is to offer an increasingly comprehensive range which allows us to explore new segments on the markets where we are present” - says Gregorio Valli, CEO and President of METALBOTTONI S.P.A – “a ‘recipe’ which should be able to integrate our unmatched product expertise with a constant expansion of our range and continuous implementation of our pathway towards corporate responsibility and sustainability”.

Built on an island right off the Finnish capital Helsinki, the Nolla cabin represents an ecological alternative to cabin life.

This summer, living with minimal emissions will be put to the test. Neste is building a prototype of a cabin that has a minimal environmental impact in terms of both carbon dioxide emissions and concrete impact on nature. The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no emissions, taking into account the surrounding nature in every respect.

Located on the idyllic island of Vallisaari in the Helsinki archipelago, the Nolla cabin encourages people to consider how modern solutions and innovations could enable sustainable cabin living. Vallisaari has been in a natural state for decades and is thus the perfect location for an urban cabin experience, located at a 20-minute boat ride away from the Helsinki market square. The ecological and mobile Nolla cabin will be in Vallisaari until the end of September, demonstrating a lifestyle that generates minimal to no emissions.

Placing the compact and mobile cabin on its private lot does not require a construction permit
and it has been designed to use building materials as effectively as possible. The cabin is the size of a small bedroom and can be assembled and transported without heavy machinery, leaving its environment nearly untouched. The Nolla cabin has been designed by Finnish designer Robin Falck, whose earlier design, Nido cabin, has been globally acknowledged.

The Nolla cabin introduces solutions, which enable minimizing cabin life emissions remarkably. The energy supply of the cabin is entirely renewable; electricity is generated by solar panels, whilst the Wallas stove, reserved for cooking and heating, runs entirely on Neste MY Renewable Diesel, made 100% from waste and residue. The Aava Lines raft operating between Helsinki city centre and Vallisaari will also run on Neste MY Renewable diesel that can reduce greenhouse gas emissions by up to 90%.

“With the Nolla cabin, we want to offer visitors the possibility to experience modern cabin life in the realm of nature, with minimal emissions. An ecological lifestyle does not only require giving up unsustainable commodities, but also discovering modern, sustainable solutions that can be used instead. This has been an essential part of the design process”, says Falck.

“Finns are known for spending time at their beloved summer houses. We wanted to explore sustainable solutions that could enable cabin life with minimal emissions. Shared and circular economy, as well as new technologies and innovations have made it possible to enjoy our cabins without harming or burdening the environment. Some of the solutions that have been used at the Nolla cabin are perfectly adaptable at any cabin”, says Sirpa Tuomi, Marketing Director at Neste.

The Nolla cabin is executed in collaboration with Fortum, Wallas and Stockmann and is part of the Journey to Zero project by Neste, which explores new ideas and aims to steer the world towards a cleaner future with fewer emissions.

Trevira, one of the market leaders in polyester yarn manufacture, and the development services company imat-uve have together achieved a milestone in textiles design: the use of 3D flat knitting technology for automotive interiors. In a jointly developed process that unites innovative yarn technologies with cutting-edge connection and finishing techniques, Trevira and imat-uve have found a way of producing anatomically contoured seat covers and trim components for vehicle interiors. Why is this important? The answer lies in the way it's done. Because the technology uses just one knitting process rather than several, manufacturers can reduce their production and materials costs, as it's no longer necessary to cut and assemble the fabrics. But the new invention is not just cost-effective – the flat knitting technique means that it's now possible to personalise design and function to a much greater degree, representing another important step in the direction of on-demand production.

Trevira and imat-uve are the first companies to develop such a sophisticated application of the knitting process for use in vehicles, thanks to imat-uve’s innovative processing and finishing technique which deploys a low-melt yarn specifically developed by Trevira. The collaboration has resulted in a high-performing knitted product which satisfies even the most demanding criteria in terms of quality and comfort. The VDA 230-210 standard velcro test carried out by imat's testing laboratory found that the product was extremely abrasion resistant. The 3D flat knitting technology even means that areas known to be vulnerable, such as the seams on seat covers, can be strengthened in the course of the same single knitting process. Another benefit of the technology is its contribution to sustainable manufacturing. Not only does it work on the zero waste principle, but the knitted fabric itself is manufactured entirely from yarn made from PES recyclates.

Thomas Rademacher, Head of Development at Trevira, explains why the collaboration was so successful. "The development company imat-uve came up with a new breakthrough technology, while here at Trevira, we contributed our own recycled yarns and a new low-melt yarn we've developed based on synthetic fibres, which provides a stabilising effect. Together we have created a highly sought-after, top quality product for automotive interiors. Flat knitting will now be the go-to technology for vehicle interiors – in the future, it will be impossible to imagine life without it."

Hans Peter Schlegelmilch, imat-uve’s CEO, pointed out the especial benefits of the new technology for vehicle manufacturers and their suppliers. "The 3D flat knitting technology doesn't just make it possible to save time and money on production. It also opens up a whole new world of personalisation for end consumers. We are extremely pleased that with Trevira as our partner, we have been able to take this significant step towards the future of automotive interiors."

• Archroma joins hands with Lahore University of Engineering & Technology to foster innovative research in textiles

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals, announced it has signed a Memorandum of Understanding (MoU) with the University of Engineering & Technology (UET), Lahore, Pakistan. The MoU will pave way for cooperation initially for a five-year period.

The partnership will explore innovations in textile research with futuristic visualization for Pakistan to help the Pakistan textile industry to keep in line with the fast pace of global apparel requirements and evolutions. Both partners will jointly hold sessions to prepare students for the challenges of the textile industry through in-house training sessions, developmental projects, research in textile applications and process innovative methodologies by pioneering value additions. The students of UET will also be able to join internship placement programs at Archroma Center of Excellence at Karachi.

The MoU was officially signed at a ceremony recently held in Faisalabad by Prof. Dr. Fazal Ahmed Khalid, Vice Chancellor of UET and Mujtaba Rahim of CEO Archroma Pakistan Limited.

Speaking at the occasion, Mujtaba Rahim said: “We, at Archroma, believe in continuous improvement and challenging the status quo leading to enhance sustainable growth especially in our product lines creating value for our stakeholders. Through this initiative of mutual cooperation, we will be able to share latest knowledge and technical developments and to work together with the faculty and research team of UET. We also wish to share the innovative textile solutions of Archroma with the students enabling them to enhance their academic performance. Our MoU will go a long way in adding value in the fast growing textile segment, from education to R&D development.”

“This partnership is going to have far-reaching impact in textile research which will bear highly positive results for UET and Archroma. Our academic team has already collaborated with Archroma on projects that will have a far reaching impact on the textile industry. We are very enthusiastic about formalizing our mutual relationship and look forward to interesting research outcomes. Industrial liaison of students will create confidence and the training, internships and working sessions will benefit them in their career development,” Prof. Dr. Fazal Ahmed Khalid commented.

• “Fashion Goes Digital” takes the Lead in Fashion Technology
• Customers get Industry 4.0-ready as Lectra unveiled latest product offerings and shared insights at annual fashion VIP event

Lectra, the technological partner for companies using fabrics and leather, put theory into practice at its recent fashion event by unveiling their latest 4.0 Cutting Room to more than 100 privileged industry professionals.

“Fashion Goes Digital” drew industry stakeholders and market experts from 20 countries, who gathered at Lectra’s International Advanced Technology Center (IATC) in Bordeaux-Cestas, France, to examine the real-life application of digitalization in fashion.

While the topic of digitalization served as a backdrop for the event, there was a recurring theme at the forefront: fashion companies need Industry 4.0 technology and support in order to be more precise in meeting the evolving needs of their digitally savvy consumers.
Nick Chiarelli, Client Partner of Foresight Factory, shed light on new business opportunities for fashion, Nora Kühner, founder of Nora Kühner Fashion Design Consulting, used her designer perspective to decode the digital future of product development, and Fabrizio Fantini, founder of Evo Pricing, showed participants how machine learning could help fashion companies predict consumer demand and avoid waste.

“While speaking about the future challenges and trends in fashion and luxury, the trend now is to use analytics to drive the entire production process,” highlighted Stephen Taylor, Principal Director of Kurt Salmon.

Waruna Tennakoon, General Manager of Group Cutting, Brandix, and Ajith Perera General Manager of Mathliya Plant, MAS Kreeda, also shared their Lectra customer experience. Based in Sri Lanka, both companies have established themselves as the country’s largest apparel exporters, with Brandix specializing in producing intimate and activewear, and MAS Kreeda in sportswear.

“Thanks to the digital revolution, consumers are now more specific in their demands. This will cause a shift in mass manufacturing where there will be smaller-volume orders coming in at a faster rate. As a result, manufacturing models have to be more agile in the immediate future,” explained Ajith Perera, “I am happy to see that Lectra is already spearheading this change by providing us with the necessary technology to help us meet market demand.”

There was no better time to put digitalization into context than during “Fashion Goes Digital”.
VIP guests got a sneak preview of the brand new, fully automated cutting room solution for fashion and apparel. Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batches orders and shorter lead times.

Jean-Yves Collet, CEO of Treize Roches Couture, a high-end French womenswear manufacturer, provided a testimonial on why his company chose to be one of the first to adopt this new solution. He explained how Lectra’s latest technology would help Treize Roches speed up their artisanal production process to bring products faster to market.

“When we discussed the possibility of a made-to-order production project, we could really foresee the benefits both in terms of quality and productivity. Industry 4.0 solutions do not yet exist in garment manufacturing. This is why we have decided to develop an Industry 4.0 cutting room. This will allow us, in the preparatory stages to automate the processes as much as possible and improve quality, productivity and training time.”

“We have unveiled our strategy last year where we have identified Industry 4.0 and digitalization as our key drivers. Our goal for this event is to show that we are, indeed, living and breathing Industry 4.0 and we do have what it takes to help our customers succeed in this era. Our latest cutting room 4.0 shows that we are not just talking about the future of fashion anymore, we are living in it right now as we speak,” concluded Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.