From the Sector

Domotex, the world's largest trade fair for floor coverings, will take place in Hanover from 10 to 13 January 2020. Saurer Twisting Solutions is looking forward to welcoming customers and visitors at their Booth B35 in Hall 11.

Automation solutions made to measure for processing BCF yarns
At Domotex, Saurer Twisting Solutions will present customer-optimised solutions for process automation and product cost reduction. Automation of the material transport systems offers significant customer benefits. This is because these systems are individually adapted to the needs of clients and enable an optimum material flow throughout the entire twisting mill.

Easier and faster with new machine generation
Amongst other things, the new carpet yarn machine, the CarpetCabler CarpetTwister 1.10 and the automated guided vehicle PackDrive will be presented.

The Japanese brand of regenerated cellulose fibers is set to fly to some of the most cutting-edge global destinations on planet Fashion to present its collaborations with leading partners along with its collections. An intensive roadmap and warm up to Première Vision (Paris, February 17-19) where the company will double its presence debuting new collections and collaborations.

First appointment of the year is Pitti Uomo in Florence, Italy, Jan. 7-10. The company then joins Première Vision NYC, Jan 21-22, and ISPO in Munich, Jan. 26-29.

At the Shanghaitex trade fair Mayer & Cie. China (MCN) exhibited its new machine for manufacturing three-thread fleece. The MFC 3.2 is the first in-house development by the German circular knitting machine manufacturer’s Chinese subsidiary. It produces light to heavy linings and is specially geared to processing polyester yarn. The MFC 3.2 will be available from spring 2020; the material it produces is used in sports- and leisurewear.

“Three-thread fleece linings are popular all over the world,” says Marcus Mayer, Mayer & Cie.’s technical director, “albeit with important regional differences. In Europe and America customers appreciate heavier, warm cotton fabrics, whereas in Asia light, fluffy fabrics made of mixed synthetic fibres are preferred. That is why the MFC 3.2 is a major addition to our Chinese portfolio.“

MFC 3.2: Tried and trusted basis, market-specific alignment
The new Chinese three-thread fleece machine is based on the established Mayer & Cie. MBF 3.2, the qualities of which deliver the goods in the MFC 3.2. They include the high quality of material on both sides of the fabric and the production of challenging weaves. At the same time, the Chinese Mayer & Cie. team attached importance to catering for local requirements, first and foremost processing polyester yarns. Thanks to cam parts developed in-house the new machine performs these tasks reliably and efficiently. At up to 30 rpm on a 30-inch diameter cylinder the MFC 3.2 produces three-thread fleece for sports- and leisurewear.

The MFC 3.2 is more than a three-thread fleece machine, however. A conversion kit transforms it into the MSC 3.2 II, the most popular machine in Mayer & Cie. China’s portfolio. The conversion works in both directions, which further upgrades the single jersey machine because “in the highly saturated Chinese single jersey market the fact that the MSC 3.2 II can be converted into a threethread fleece machine is an important selling point,” Managing Director Mayer notes.

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

• Focus on Productivity and Efficiency

MS Printing Solutions at the next Heimtextil will focus on presenting textile printing solutions to boost cost-effective and high-quality productions, answering to Industry leaders in home and contract textile who need: productivity, quality and beneficial production process.

Attendees will see a JP4 EVO 3200 printer at work, with Bellagio reactive ink made by JK Group. This is one of MS' solutions which streamlines printing processes, reduces production times and maintenance costs, improving efficiency by:

• making the best use of production buildings, minimizing the space occupied by printers: JP4 EVO is compact and functional.
• taking full advantage of manufacturing-process, reducing downtime therefore improving productivity-performances: JP4 EVO can be fed by external roll unwinder ensuring timing optimization.
• using inks with a custom-made waveform, lowering the most common defects due to the interaction between ink and printheads, improving your productivity and competitiveness

The show will be the occasion for the Technical and Sales Teams to illustrate all details which characterize Minilario.  The printing machine, launched at the last ITMA, is the ideal choice for those searching for: flexibility, quality, speed, energy efficiency and sustainability, all in one.

The 64 print heads installed on the innovative printing carriage allow Minilario to reach the shocking but real printing speed of 18m/min, fitting the Home and contract textile demand of productivity and quality, applying a cost-effective production process.

The show will offer the opportunity to remark MS's sustainability commitment, started with #transparentaswater project based on the 100/90/10 paradigm aimed to engage the whole Textile Printing Industry in a big change. The commitment continued with MS’s adhesion to the “Sustainable Technologies” project launched by ACIMIT which selects textile machinery and systems manufacturers whose production specifications ensure a low environmental impact, combining sustainability and innovation. MS' printing machines may boast “Green Label” as “Suppliers of Sustainable Technologies” (come and visit us to go deeply inside our sustainability commitment).

A successful autumn season for Sappi at a collection of trade fairs, with exceptional interest shown in innovative packaging papers

Sappi Europe has presented its solutions for sustainable, future-oriented packaging at three trade fairs in the past few weeks. The globally operating paper specialist’s extensive product range has been serving as a benchmark in the industry for years and now includes the functional barrier papers from the Sappi Guard family, the sealable packaging paper Sappi Seal and the folding boxboard Atelier. The showcasing of innovations in sustainable packaging papers will continue at interpack in Düsseldorf in May 2020.

“Environmentally friendly packaging” was the first leading theme of FachPack, which, according to Messe Nürnberg, really had its finger on the pulse. This theme also was given top priority by visitors that were attracted to the Sappi stand, by its wide range of innovative and sustainable application solutions.

Huge demand for specific projects
Almost fifty per cent more branded goods manufacturers, converters, established customers and interested parties visited the FachPack stand in Nuremberg compared to the previous year – with specific projects in mind. For those planning to replace composite packaging with a paper-based solution with integrated functionality, Sappi presented its Sappi Guard barrierpapers and highlighted some related best practice references. This included the packaging solution for a new nut-fruit bar, recently introduced to the market, from a well-known brand manufacturer. The Sappi Guard range includes Sappi Guard M and Sappi Guard MS with a mineral oil barrier (MOB) and a grease barrier of Kit 11 or Kit 7. All Guard papers guarantee very high product safety and can be completely recycled. The integrated heat sealability was the focus of the development of Sappi Seal. René Köhler, Head of Business Development Packaging and Speciality Papers at Sappi, says: “Reducing the consumption of fossil resources in packaging is a major concern for Sappi. On this account, we developed Sappi Seal, a functional paper with integrated heat sealing functionality which is integrated in the form of a dispersion coating on the reverse side of the paper and can replace papers with a PE coating.” Sappi presented a wide range of successfully completed projects in order to demonstrate the specific application of this paper to the trade fair visitors.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Since 2018 the CHT Group has broken new ground in communication with BeSoEFFECTIVE. Complex chemical interrelations are translated into simple and hardly technical words in combination with stylistically clear pictures.

The Best Solutions ”BeSo“ were specifically tailored to the communication with the target group of textile brands and retailers and do therefore not only appeal classic B2B clients but are also visible and comprehensible for end consumers of textile goods. The agency RTS Rieger Team from Leinfelden-Echterdingen that had already supported the new brand identity of the CHT Group in 2017 assisted CHT again in developing and creating the BeSoEFFECTIVE concept. One year after its publication, the communication concept has now achieved great success. BeSoEffective was honoured with the GWA Effie Award 2019 in bronze in Frankfurt am Main on 14th November.

Since 1981 the Effie has been awarded for efficiency in marketing communication by the Gesamtverband Kommunikationsagenturen GWA (general association of communication agencies). It’s not exclusively the convincing look or content of campaigns that is honoured by the jury of experts with the GWA Effie Award but it’s rather the proven success and efficiency of such ideas and campaigns. By using the BeSoEFFECTIVE communication the CHT Group has so far increased the brands’ & retailers’ demand for innovative effects by about 30 %.

with CHT products are put in a nutshell by BeSoEFFECTIVE. The brand promise BeSo (”Best Solution“) is supplemented by an effect name deriving from the corresponding functionality – BeSoCOOL, BeSoFRESH or BeSoSMOOTH. Thus, each effect of the portfolio is given a uniform yet individual branding and a clear structure. The functionality of each effect is supplemented by pronounced and symbolic pictures which visually stress the benefits.

Eric Knehr, Head of Brand & Retail Service of the CHT Group states: “To us its of utmost importance to speak our target group’s language. Therefore, our BeSoEFFECTIVE campaign focuses on a clear communication with unique pictures and a uniform effect branding. Our customers’ positive reactions and this award prove, that our strong concept optimally supports our daily work as well as market and customer demands. However, it also puts the excellent performance of our innovative and sustainable effects into the right light."

• Première Vision New York - 21st to 22nd of January 2020.

Bemberg™ is pleased to present a full range of new fabric innovations at Première Vision New York. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

During this edition of Première Vision New York attendees will discover a full range of new fabric innovations from international partners.

Bemberg™ proposal will especially focus on Velutine Evo for shell fabrics, the new technically advanced finishing refinement technology developed in the Japanese laboratories of Asahi Kasei that offers a premium finish to the best qualities of the classic Bemberg™ peach skin touch. As part of the company’s continuous innovation, Velutine Evo brings better environmental, energy and water profiles for the benefit of Bemberg™ partners in the manufacture of their ranges. It sets a new benchmark for everyday luxury with a new generation of fibrillation technology.

The unique circularity of Bemberg™

Bemberg™ is made from a cotton linter bio-utility material, a natural derived source, and a truly unique one in the smart fiber arena that doesn’t deplete forestry resources. And apart from the exquisite and precious touch of Bemberg™ fabrics, visitors will see the unique circularity of Bemberg™ from its source, manufacture and end-of-life credentials, supported by the LCA study, signed by ICEA and validated by Paolo Masoni, confirming a new quality profile and standard with a more responsible and unique position today. Full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark. Bemberg™ also has a new Compostability Certification.

The Innovhub-SSI report confirms Bemberg™ filaments disintegrate at 100% value Twithin the limits specified by the UNI EN 13432, point A.3.1 for disintegration in composting. Also, a new Ecotoxicity metric to EN 13432:2000 Annex E, the compost obtained from the Bemberg™ filaments according to ISO 16929:2013 revealed no ecotoxicity effect.  The Bemberg™ filaments tested for heavy metals and other toxic hazardous substances and was found to comply with tests specified by the UNI EN 13432, for the substances listed in table A.1.

• Acquisition drives market growth
• Additional sales channel for BASF customers and partners
• Access to new materials and technologies for customers of BASF and Sculpteo

To continue to expand its position as a leading service provider in the additive manufacturing sector, BASF New Business GmbH has formally agreed to acquire the online 3D printing service provider Sculpteo. The agreement was signed on November 14, 2019 and is expected to become effective in the next few weeks pending regulatory approval by the relevant authorities. The acquisition of the French 3D printing specialist based in Paris and San Francisco will enable BASF 3D Printing Solutions GmbH, a wholly-owned subsidiary of BASF New Business GmbH, to market and establish new industrial 3D printing materials more quickly. Sculpteo’s management team fully supports the acquisition and will remain in place to provide customers and partners with this expanded service spectrum.

For around a decade already, Sculpteo has operated an online platform with integrated production for the manufacturing of prototypes, individual objects, and serial production components with a range of different additive manufacturing technologies. Customers in various industrial sectors around the world use the Sculpteo service to produce new components rapidly and reliably.

BASF will develop the existing Sculpteo 3D printing platform further into a global network. For customers and partners, BASF 3D Printing Solutions will thus be able to offer an additional channel for marketing their services and expanding their own customer bases.

"Through the acquisition of Sculpteo, we can provide customers and partners with even faster access to our innovative 3D printing solutions. In addition, our customers will benefit from an extended range of services”, explains Dr. Dietmar Bender, Managing Director BASF 3D Printing Solutions. “Together with Sculpteo, we are pursuing our goal of establishing additive manufacturing as a proven technology for industrial mass production", says Bender.

Combining the strengths of both companies will provide Sculpteo's existing customers with access to a more extensive portfolio of 3D printing materials. "We are excited to join the BASF team and thus benefit from BASF’s outstanding R&D to provide our customers with innovative solutions”, says Clément Moreau, CEO and Co-Founder of Sculpteo. Moreau will stay with Sculpteo as CEO.

Beyond this, the Sculpteo Design Studio and BASF’s technical experts will collaborate to be able to support customers in their 3D printing projects from the early planning phase right through to the final printed part. This will enable BASF to offer its customers end-to-end industrial 3D printing solutions.