From the Sector

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will start accepting exhibitor applications for its next edition to be held from 30 November to 3 December, 2022 in the INTEX OSAKA. JIAM 2022 has decided its exhibition theme as “It all connects at JIAM -the forefront of technology and master craftsmanship” and the show will serve as a global platform for the resolution of issues required in this era of change. The 2022 edition will be providing solutions catered to each and every needs by combining existing high-level skillsets that has survived the drastic market change in the past, with the latest technology that has built on knowledge and the history.
 
JIAM, one of the world's leading sewing equipment trade fairs, is an international trade fair that brings together cutting-edge technologies, products, and services from domestic and overseas manufacturers. The previous edition of JIAM 2016 welcomed 258 exhibitors from 15 countries and regions as well as 15,257 visitors from 72 countries and regions, mainly from Bangladesh, China, India, Korea, Taiwan, Sri Lanka, and Vietnam.

• "Optimizing the global strategy of its ROICA™ premium stretch fiber business"

Asahi Kasei Corporation markets premium stretch fiber (elastic polyurethane filament) under the brand of ROICA™ with superior performance features enabled by integrated production from raw material to finished yarn based on its advanced technology.

Asahi Kasei operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with numerous sales offices around the world. Asahi Kasei has now decided to restructure and optimize its global strategy in order to further improve the business performance and level of sales services.

As a part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH, will be discontinued by March 31, 2022.
Recognizing the importance of the European market as leading fashion market and in light of sustainable trends together with valued customers and supply chains, Asahi Kasei will continue sales, technical, and marketing services in Europe from Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group, focusing on ROICA™ added value products manufactured at its global ROICA™ production sites.

Industry 4.0, smarte Fertigung, das Internet der Dinge, Künstliche Intelligenz, Mensch-Maschine-Kollaboration: Die Industrie erlebt wohl den größten Umbruch seit Einführung der Dampfmaschine.
Damit steigen auch die Anforderungen an die Hersteller von Maschinen: Sie müssen die mechanische Bearbeitung von Werkstücken ebenso beherrschen wie die Sensorik und die Informationstechnologie, etwa die Datenanalyse und Künstliche Intelligenz.

Die Maschinenindustrie in Taiwan ist dafür bestens gerüstet. Die Unternehmen in dem asiatischen Land entwickelnsich von traditionellen Maschinenherstellern zu Lösungsanbietern und spielen eine der führenden Rollen in der globalen Entwicklung von Industrie 4.0
Ein Beispiel von vielen ist die intelligente Doppelkurbelpresse von Chin Fong Machine Industrial Co., diemit dem Taiwan Excellence Award ausgezeichnet wurde. Die Maschine überwacht sich selbs tmit Sensoren und KI-Technologie. Zusätzlich ist sie ist mit der Cloud verbunden. Techniker können so den Zustand der Maschine aus der Ferne überwachen und konfigurieren.
Die Schleifmaschine Smart Precision Grinder von EQUIPTOP, einem kürzlichebenfalls mit dem Taiwan Excellence Award ausgezeichneten Unternehmen, zeichnet Störungsinformationen auf und meldet diese dem Servicedienstleister, der dann die Ursache der Störung herausfinden beheben kann.
Predictive Maintenance ist auch eine der Anwendungen der Equipment IoT-Plattform DIALink von Delta Electronics. Sie sammelt Daten von CNC-Maschinen und speichert programmierbare Steuerungen. Diese werden aufbereitet und an die Cloud übermittelt. Die Daten können für die vorausschauende Wartung genutzt werden.

Das Automobil der Zukunft fährt autonom, ist mit dem Internet verbunden, nutzt ganz neue Geschäftsmodelle und ist im Grunde ein Computer auf Rädern. Dieser Entwicklung tragen auch die Messen AMPA 2020 Taipei, AutoTronics Taipei und Motorcycle Taiwan Rechnung. Sie zeigen die Entwicklungstrends der Branche wie 5G, Künstliche Intelligenz und Internet der Dinge und werden voraussichtlich über 7.000 ausländische Käufer anziehen. Allerdings nicht wie geplant im April, denn wegen der Corona Pandemie wurden diese Veranstaltungen auf den 21. bis 24. Oktober verschoben.

Die Technologien, die auf den Messen gezeigt werden, bieten eine große Chance für die Industrie Taiwans. Sie besitzt eine vollständige robuste Lieferkette im Land und ist in der Lage, hochwertige und innovative Produkte zur Erstausrüstung von Fahrzeugen herzustellen. Selbstfahrende Fahrzeuge, intelligente Ladestationen, intelligente Parksysteme und viele weitere Lösungen schaffen enorme Geschäftsmöglichkeiten für die taiwanesische Elektronik und Kommunikationsindustrie“, betont TAITRA Präsident und CEO Walter Yeh. Laut Yeh können taiwanesische Unternehmen den Einbruch der Automobilproduktion in Folge der Corona Virus Pandemie zu ihrem Vorteil nutzen, indem sie hochwertige und flexible Produktionslinien anbieten.

Dazu hat das Bureau of Foreign Trade, MOEA, ein Förderprogramm für Taiwans Autoteile und Zubehörindustrie aufgelegt, das von TAITRA umgesetzt werden soll. Dazu gehört unter anderem die Einrichtung von Taiwan Excellence Ständen auf den diesjährigen autorelevanten Messen selbstverständlich unter dem Vorbehalt, dass diese nicht aus Schutz vor dem Corona Virus abgesagt werden.

Celebrating 25 years as Asia’s leading trade fair for the interior textiles industry, Intertextile Shanghai Home Textiles opened its doors from 28 – 31 August. Covering seven halls at the National Exhibition and Convention Center, around 1,150 exhibitors from 27 countries and regions displayed their latest products and technologies for the home and contract textiles sectors (2018: 1,091).

Exhibitor highlights from 2019

•    Country and region pavilions from Belgium, Pakistan, Taiwan and Turkey
•    Expanded finished products zone: more sourcing options were available in hall 8.1 this year for finished products and a range of home décor items.
•    Finished curtain zone located in the North Hall
•    Bed, bath, kitchen and table: suppliers from China were joined by exhibitors from Australia, Austria, Denmark, Hungary, Japan and elsewhere in these product categories.
•    Whole-home and editor zones: buyers could source the latest luxury branded products and gain decoration concept inspiration in these high-end zones.
•    Textile design zone: 20 design studios from 12 countries including China, Finland, France, India, Japan, Korea, the Netherlands, Portugal, Switzerland and the UK showcased their avant-garde collections.

• Operations, Product Development, Sales and Technical Support Growth

Celine Huang 黄秀蔚 is named Chief Executive Officer for HeiQ Greater China and Ming Wen Liang 梁銘文is named Chief Executive Officer HeiQ Taiwan. Huang, with her background as a general manager of a large player in the same industry brings a total of over 20 years of solid testing lab, agent and country strategies management expertise with an excellent relationship skills with customers, distributors, dealers and end users. She has a chemical engineering degree in dyeing and finishing from China Textile University. Huang has worked in both Australia and China in senior management positions. Huang will lead the group’s Greater China business from the newly created Shanghai office (瑞士海屹科新材料有限公司上海办事处).

Liang will manage mill relations, technical support and distribution at HeiQ Taiwan. She brings close to 20 years of experience in textile and garment production supply chain focusing on sales, material innovation and development, sourcing and production. Liang holds a Bachelor of International Trade from the National Taipei University of Business, Taiwan, speaks Chinese, English and Spanish and has lived in both Taiwan and Argentina. And will be based in the new office in Taipei (瑞士海屹科有限公司).

HeiQ continues to increase its global footprint with the creation of HeiQ Shanghai and HeiQ Taiwan. In addition to HeiQ Hong Kong, these offices aim to provide dedicated technical support in the Greater China area, further broaden its geographical reach in strategic locations and support HeiQ’s brand partners’ manufacturing activities in the region.

The Autumn Edition of Intertextile Shanghai Home Textiles will open today, returning as a major event for big-name players in the domestic and international home textile industry. Covering six halls, it will accommodate around 1,040 suppliers from around 30 countries & regions. With 40,000 visitors expected to attend, including import & export corporations, wholesalers, distributors, chain stores and home product manufacturers, the fair is anticipated to be an ideal platform for suppliers to introduce new products to the market.

Suppliers set to seize market shares in China’s revitalised home textile market
China’s home textile market has been growing steadily, with both domestic and overseas suppliers determined to take advantage of Intertextile Shanghai as a platform to gain market share. This year, premium editors from China, including Beijing Xinyada, Beijing Euroart, Jasonite, SATI and Hangzhou Antex, will be showcasing their high-end collections while international contract business suppliers, such as JAB Anstoetz and Morphrow, are also present to cater to the growing demand for their quality products.
In addition to a majority of local brands and four domestic pavilions from Shaoxing, Tongxiang, Haining and Yuhang regions, there will also be international country & region pavilions from Belgium, India, Pakistan, Taiwan and Turkey, showcasing their specialised products.

Around 1,040 exhibitors covering every home textile sourcing need
Growing middle and upper classes in China have seen consumers’ buying trends expand to buying combinations of items with particular design trends. Matching this trend, a number of whole home exhibitors that provide one-stop services, from selecting home textile products to giving home decoration ideas, have been reaping the benefits in recent editions of Intertextile Shanghai Home Textiles – and 2018 is set to continue reflecting this trend.

Around 1,040 exhibitors at Intertextile Shanghai Home Textiles will showcase a wide variety of home textile products, including bedding, bath, table & kitchen, curtains & upholstery, textile designs & technology, whole home, sun protection, wall coverings and carpets & rugs. This diverse range of offerings establishes the reason why Intertextile Shanghai attracts genuine, high-quality buyers – across the spectrum, there’s something for every buyer at this fair.  

Fringe programme events to provide insight and inspiration
Intertextile Shanghai Home Textiles aims to provide inspiration for the next season at the same time as providing a platform for business interactions. At this edition’s fringe programme, key events include the InterDesign – Trend Area, displaying three key trend themes for A/W19 in collaboration with the international trendsetter NellyRodiTM Agency. Trend tours and forums will also take place, giving visitors the opportunity to learn and discuss lifestyle trends with designers and trend experts.

At Contract Business 360o, the fair will feature a showcase area at hall 5.1 displaying quality contract upholstery from leading exhibitors, and seminars on current design and market insights of the contract business sector. Catering to popular demand is the return of the Digital Printing Micro Factory, demonstrating a complete production process onsite, alongside forums on the benefits of digital printing & latest production technics. The Andrew Martin International Interior Design Summit will see a forum of experts share their design insights in the new information era, whilst the 2018 Home Furnishing Crossover Exhibition will demonstrate design talent and creativity of interior designers, and present new home living styles.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

• CHIC Shanghai, March 14-16, 2018
• CHIC March 2018 closes successfully with rise in attendance
• CHIC´s new design: Discovering the young consumer world
• Successful business in all fair segments
• Service point CHIC as international platform for the international fashion trade
• New autumn date for CHIC: September 27-29, 2018

The spring edition of CHIC, taking place from March 14-16, 2018, finished successfully with yet another increase in visitor figures. 1,210 exhibitors from 21 countries and regions presented themselves on 117,200 m² at the National Exhibition & Convention Center in Shanghai. 112,666 visitors of all business channels were registered at the fair, among them leading department stores, shopping malls, multibrand stores, agents, distributors.

Chen Dapeng, President of CHIC and Executive Vice President of China National Garment Association: "The consumers in China develop rapidly, `consumer upgrade´ is the keyword, the Chinese market is consumer oriented, in demand is an individual young style. The offer has to adapt to the needs of this target group, the industry has to become even more innovative and face the technological challenges."

CHIC Shanghai shows that the Chinese market follows the current trends which is also mirrored by its fresh young design and a full visual concept that was developed in cooperation with WGSN. Addressees are the young trendsetting consumers, China´s driving force for the strong growth in retail sales, which increased by 10.2% in 2017 to about 5.7 trillion US$. According to a study by BCG this target group accounts for 65% of consumption increase in China with a predicted growth rate of 11% per year until 2021. The total domestic consumption contributed nearly 60% to the economic expansion of the country in the last year.

Intensive contacts and ordering in all areas of CHIC

The exhibitors of the designer area IMPULSES, one of the core segments at CHIC and occupying the entire North Hall, among them Hua Mu Shen, Shan Zi, Mood for Mode, were very satisfied. In addition to numerous concrete cooperation agreements high value orders were placed as well.

The international exhibitors in the FASHION JOURNEY area came from Brazil, Denmark, Germany, France, China Hong Kong, India, Italy - with 40 exhibitors again the biggest European participation - , Japan, Korea, Peru, Poland, Sweden, Spain, China Taiwan, UK. They expressed their satisfaction with their participations and recognize the potential of the Chinese market. The trade fair objective are contacts, numerous promising cooperation talks took place that need intensive follow-up after the fair. Nevertheless there were also orders placed at the fair. The Polish Investment and Trade Agency participated for the first time in CHIC with its national export program “go-to-brand”. Polish jewellery and kidswear designer brands participated in the program and exhibited at CHIC.

Showing at the leather and fur area HERITAGE the International Fur Federation (IFF) presented itself for the first time with international producers such as the auction houses NAFA and SAGA. Turkey was again represented under the roof of IDMIB / ITKIB by ten companies. For the national participants, grouped in pavilions of the respective Chinese provinces, CHIC is an essential business platform, here they regularly meet their buyers and this time once again registered orders of high sums.

Young brands in the CHIC YOUNG BLOOD area like Monkey King (after the monkey king in the classic Chinese novel The Journey to the West) with manga style shirts or JPE, a trendy street style brand with a traditional Chinese dragon being its mascot, made more than 300 contacts with concrete cooperation intentions at CHIC.

Companies in the segment URBAN VIEW, the menswear area, e.g. RUYI group with more than 30 international fashion brands such as Aquascutum or Sandro; GSON, a menswear line of SEMIR group or ManCode, a new exhibitor at CHIC, reported hundreds of cooperation inquiries and direct deals at the fair.

A sensation in the accessories segment SECRET STARS was created amongst others by the German brand LEONARDO. Large groups of visitors interested in the jewellery collection gathered at the booth. The fair participation beat the company´s expectations by far.

The young generation is the engine for fashion consumption in China, a fact also recognized by the management of the SEMIR group that presented product novelties and its service offer with its kidswear brand BALABALA in the KID´S PARADISE at CHIC. New technologies were shown on more than 500 m² by the HODO group and its "unstaffed shops", "smart fitting rooms", "magic dressing mirrors". Further innovations were "cloud shelves" and "big screen data".

Service platform CHIC

The intensively expanded visitor management, online and offline, was a central aspect of the fair. Online via WeChat and the official CHIC APP more than 200,000 visitor request for specific product groups were made, exhibitors uploaded more than 700,000 pieces of product information. Active exchange was initiated by the Buyer´s Talk on the second fair day, dealing with the development of the buying systems of department stores and shopping malls, trend information was given at CHIC Buyer´s Theme Salon also taking place on day 2. The VIP Buyer´s Meeting brought international brands and interested agents and distributors together - a service that the organizer will expand in the future. “We visit CHIC Shanghai every time, for us it´s a very important platform for trend information and also to find European brands that we can introduce to the Chinese market”, says Wen Liu, CEO Jesery from Wuhan, representative of Canadian designer brand JAC. The management of Mallstyle Investment (Shanghai), with e.g. Italian luxury brands in its portfolio, directly got in touch with German and Italian brands at CHIC after the meeting.

The event schedule of CHIC offers a broad seminar and workshop programme with its CHIC TALK, from trend information to retail solutions to buyer meetings, the show programme CHIC SHOWS staged fashion presentations, of which especially the IMPULSES and OVERSEAS´ JOINT FASHION SHOWS attracted the visitors´ attention. CHIC Shanghai is designed as a global platform for the fashion industry and fashion trade and integrates all resources that are relevant to a successful development of the fashion business in China.

CHIC Shanghai changes autumn date to September

CHIC Shanghai changes together with Intertextile Shanghai, PH Value and Yarn Expo the date for its autumn edition to September. The next fair will be held from September 27-29, 2018 at the National Exhibition & Convention Center in Shanghai.

• International composites event, for the first time in Seoul
• The first ever French industrial event to take place in South Korea closed its doors last November 3, 2017 after 3 days of intense business

JEC Asia strategic move from Singapore to Seoul really paid off. More than 230 exhibiting companies from Asia, Europe and America were represented on the event that was organized over 3 floors of the COEX Exhibition Center of Seoul. The event registered a record number of 6,271 professional visits from 42 countries, the top visiting countries being South Korea, China, Japan, Taiwan and France.

“The 10th anniversary of JEC Asia marked a real turning point for the composites industry in Asia Pacific. Not only have we gathered the whole composites value chain in one place for 3 days, but we also succeeded to apply our new strategy towards end-users as we have welcomed professionals from composites using industries such as Aerospace, Automotive, Electronic & Electric Equipment, Construction, Sports & Leisure and many more.” comments Ms. Frédérique MUTEL, JEC Group President and CEO. “Based on the outcomes of this session, we have already decided to double the surface of the event on one unique floor to be able to accommodate more exhibitors and innovative parts in 2018”, she adds.

“We very much appreciated the support of local authorities such as the City of Seoul who did it utmost to welcome international attendees and top buyers as well as the Korean Composites Industry in general for its massive participation. Also, we were very proud to host the 12th International Carbon Festival and we believe that our synergies contributed to such a successful event”, says Christian STRASSBURGER, JEC Asia Director.

JEC Asia, International Composites Event, will return in Seoul next November 14-15-16, 2018. www.jeccomposites.com

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.