From the Sector

• Green Fashion community increasingly ‘thinking out of the box’

Networking and agility are in greater demand than ever – that was the conclusion at the close of the 52nd INNATEX which took place from 29 to 31 July 2023. 244 Green Fashion labels presented their collections to 1500 visitors at the international trade fair for sustainable textiles. Audience figures thus matched the level at the previous summer edition of the fair in 2022. With 244 brands, INNATEX again delivered remarkable variety, with many new exhibitors and fresh looks.

“We're pleased that our figures are remaining constant,” says Jens Frey, Managing Director of trade fair organiser MUVEO GmbH. “Undeniably, sustainable brands and the retail trade are currently living through a long period of challenges. But from our point of view, the Green Fashion sector is responding with extraordinary willpower and perseverance. Why? Out of a sense of conviction and because sustainability is the future.”

Future-related topics were also the subject of panel talks and personal discussions at various points. A key aspect was the urgent need for cooperation agreements and networks to open up new sales channels and fields of activity. Experts at the fair also recommended an honest review of business strategies that may have outlived their usefulness. As Dr Eva Stüber of Cologne’s Institute for Retail Studies (IFH Köln) points out, “The pandemic, the war of aggression, inflation, digitalisation – there are many factors prompting a change in lifestyles and demands. What is required now is creativity. Brands and retailers can exploit new potential by, for example, checking their ranges for market relevance, being sharper in their targeting, making shopping a social event, joining up with people from entirely different areas and not immediately rejecting apparently mad ideas.”

From August 20^th to 21^st, 2023, the INNATEX Showroom will take place in Bern.

The 53^rd INNATEX fair will be held from January 20^th to January 22^nd, 2024.

Dibella supports organic Fairtrade cotton farmers in sourcing non-GMO seeds for the next harvest.

Together with the Chetna Organic cooperative, Dibella has long supported Indian smallholder farmers, on whose fields the organic Fairtrade cotton for the company's sustainable contract textiles grows. To secure the livelihoods of the smallholders, Dibella is taking action this year with a special measure: at the beginning of the new growing season, the company pre-finances the procurement of the genetically unmodified (GMO-free) seeds.

The beginning of the monsoon season (June to September) marks the start of the cotton year in India. The small family farms where the organic Fairtrade cotton for the sustainable Dibella range is grown prepare their fields for sowing. The seeds needed this year come directly from their buyer Dibella. The company organised and co-financed the procurement of the seeds together with the Chetna Organic cooperative.

Ending the debt trap
"At the beginning of the cotton season, smallholder farmers are often forced to take out a loan to finance the seeds they need. For this, very high double-digit interest rates are charged in India, which can lead to excessive debt for families, especially when there are crop failures due to pest infestations or unfavourable weather conditions, for example," reports Simon Bartholomes, Purchasing Manager at Dibella. "We decided years ago to break this vicious circle by pre-financing the genetically unmodified seed. It is procured by our partner Chetna Organic and distributed free of charge to the farming families whose organic cotton is processed into our organic Fairtrade textiles after the harvest. This year we have allocated a sum of USD 50,000 for this purpose.

Win-win situation
This measure offers advantages for all parties involved: Through direct access to the seeds, Dibella enables the farmer families to have a more adequate livelihood. At the same time, the farmers benefit from the expertise of Chetna Organic staff, who support them in organic farming. Dibella, in turn, covers its annual demand for organic Fairtrade cotton with a right of first refusal. This gives the company full control over its entire supply chain, which starts at the cotton field.

Climate change is causing temperatures to rise and storms to increase. Especially in inner cities, summers are becoming a burden for people. While densification makes use of existing infrastructure and avoids urban sprawl, it increases the amount of sealed surfaces. This has a negative impact on the environment and climate. Green facades bring more green into cities. If textile storage structures are used, they can even actively contribute to flood protection. The German Institutes of Textile and Fiber Research (DITF) have developed a corresponding "Living Wall".

The plants on the green facades are supplied with water and nutrients via an automatic irrigation system. The "Living Walls" operate largely autonomously. Sensory yarns detect the water and nutrient content. The effort for care and maintenance is low.

Innovative hydraulic textile structures regulate water flow. The rock wool plant substrate on which the plants grow has a large volume in a small space thanks to its structure. Depending on how heavy the precipitation is, the rainwater is stored in a textile structure and later used to irrigate the plants. In the event of heavy rainfall, the excess water is discharged into the sewage system with a time delay. In this way, the "Living Walls" developed at the DITF help to make efficient use of water as a resource in post-densified urban areas.

The research project also scientifically investigated the cooling performance of a green facade. Modern textile technology in the substrate promotes the "transpiration" of the plants. This creates evaporative cooling and lowers temperatures in the surrounding area.

The work of the Denkendorf research team also included a cost-benefit calculation and a life-cycle analysis. Based on the laboratory and outdoor studies, a "green value" was defined that can be used to evaluate and compare the effect of greening buildings as a whole.

• The A+A Expert Talks head into their third round

On 20 June 2023 between 10.00 am and 11.30 am experts from the fields of sustainability, circular economy, environmental protection as well as corporate fashion and product management will be presenting lectures and discussing the topics of sustainability in supply chains, standardisation and quality seals as well as the associated challenges and solutions in cooperation with German Fashion. They will thereby provide a platform for the exchange of knowledge, experience and innovative approaches.

The focus on sustainability and the circular economy reflects the growing relevance of these topics in the world of work. More and more companies recognise the need to make their business practices more sustainable and optimise the use of resources.

This Expert Talk will be presented by Irina Olm, In-House Lawyer & Counsel of GermanFashion Modeverband Deutschland e.V. and Expert for Circular Economy and CSR, who will contribute her know-how on the European level.  

Benjamin Helfritz, Head of Quality in Digital and Green Transformation, DIN – German Institute for Standardisation, will introduce participants to the new standards for the Green Transition.  
The Digital Product Passport (DPP) is needed for both the green and digital transition. However, it will only achieve its full added value if interoperability is ensured between existing and emerging systems. The use of the DPP promotes more sustainability and digital progress.

Henk Vanhoutte, Secretary General, European Safety Federation (ESF) and Lucia Mendori, Regulatory Affairs Associate / Chair ESF Working Group Sustainability will present practical examples and concrete application factors for sustainable PPE as well as solutions for sustainable jobwear. They will provide an overview of survey results from their members regarding various sustainability aspects – pointing to how the industry is treating this important topic but also flagging up the limits to the sustainability of PPE.

Lena Bay Høyland, Product Director of the Swedish workwear manufacturer Fristads Kansas will share the sustainability strategy of her company which has committed to minimise its environmental impact by targets and effective measures. The progress made by Fristads Kansas was measured using concrete figures and audits. This is a use case highlighting the innovations and challenges associated with sustainable jobwear.

By organising the Expert Talks the leading international trade fair A+A jointly with its strategic partners from the German Federal Association for Occupational Safety and Health (Basi), Fraunhofer IPA, German Fashion (Modeverband Deutschland e.V.), DGUV (Germany Statutory Accident Insurance), BAuA (Federal Agency for Occupational Safety and Health), BMAS (Ministry of Labour and Social Affairs), IVPS Interessenverbund Persönliche Schutzausrüstung e.V. (PPE Stakeholder Association) as well as IFA (Institute for Occupational Safety) will provide its community with a networking and information platform.

ERCA, Patagonia® and YKK announce the implementation of ERCA’s REVECOL®, a sustainable, innovative chemical agent, in YKK’s dyeing processes at their Vietnam production sites transforms common waste material, such as exhausted vegetable cooking oil, into an upcycled, certified high performance, safe textile chemical. ERCA has invested in circular practices to take waste material and use them as feedstocks to create new responsible chemical products.

Always searching for new sustainable innovations, REVECOL® caught the attention of Patagonia®. Driven by the goal to utilize non-extractive chemistry in their supply chain wherever possible, the brand teamed up with ERCA and trim supplier YKK to deploy REVECOL®.

REVECOL® LV-TS has a carbon footprint that is 72% lower* than the more conventional chemical auxiliaries produced by ERCA. Today ERCA produces a wide range of high-performance chemical auxiliaries made from used vegetable oil that are ZDHC, bluesign® approved and GRS certified.

ERCA is one of the first companies to have GRS certified chemical products, opening the door to circular chemical auxiliaries.

As part of their Sustainability Vision 2050, YKK is constantly working to deploy more sustainable chemical processes in their production. The ability to replace a commonly used dye chemical with a lower impact version was a no-brainer for YKK’s Vietnam management. REVECOL® is not only more sustainable, it is also more efficient, reducing the use of the dyeing auxiliary by 20% to 30%, thus  helping to lower YKK’s overall chemical usage.

* bluesign® Product Carbon Footprint Report

With regard to current and imminent requirements to strengthen and promote the recycling of garment waste in order to safe valuable textile fibre in the European but also worldwide textile economy DiloGroup announces the start of a close cooperation between Dilo, Germany and the Italian companies Dell’Orco & Villani and TechnoPlants. This cooperation forms a group of expertise to supply complete projects in the area of textile recycling.

Dell’Orco & Villani is a long term highly experienced and innovative specialist in the field of tearing equipment to recycle textile garment clippings. This technology maintains as much as possible the staple length of reopened fibre from yarn in knitted and woven textiles. This special tearing process avoids the downgrading and shortening of the staple.

TechnoPlants is a highly experienced specialist in the field of aerodynamic web forming and through air technology with particular emphasis on reclaimed fibre for various applications as for example in acoustic and thermal insulation, car parts, upholstery and bedding.

DiloGroup with DiloSystems GmbH is a general contractor who is specialized in the area of fibre preparation, carding, cross-lapping and needling who will act as a turnkey general provider of complete projects including Dell’Orco & Villani components to reclaim wasted fibre as well as TechnoPlants components when aerodynamic web forming is included or when carding, cross-lapping is selected together with through-air ovens and end-of-line equipment including packaging from TechnoPlants.

The expertise of the three companies together is a source for the complete know-how in this large area of applications to reuse fibre from textile waste in new nonwoven material.

With the beginning of upcoming ITMA 23, more details of the organizational structure of this cooperation among the three companies will be released and project engineering will be started.

On 30 March 2022, the European Commission presented its vision for the future of the textile industry. The strategy mainly focuses on reducing the environmental footprint and promote sustainability and transparency in the value chain.

EURATEX has welcomed the publication of the strategy, as it recognises the strategic importance of the European textile industry, and its core competitive values of quality and creativity. At the same time, the association has warned that translating that vision into reality is a delicate process, as the industry needs to reconcile sustainability with competitiveness. Making the green (and digital) transition should make companies stronger; the benefits should outweigh the costs.

This premise had a serious blow by the Russian war in Ukraine, which erupted at almost the same time when the strategy was launched, and has dramatically changed the economic context. Energy prices increased by a factor of 10 (!), putting the European industry at a significant disadvantage with its global competitors, leading to company shutdowns or relocations. Extended lock downs in China and defensive trade policies in the US and elsewhere have further generated uncertainty on the market and disrupted supply chains.

Today, one year after its publication, EURATEX remains carefully optimistic about the implementation of the strategy, but needs to warn against some important pitfalls on the road ahead.

1. Despite these turbulent times, the Commission is moving ahead “swiftly” in translating their EU Textile Strategy into (draft) legislation. At present, at least 16 pieces of legislation are on the table, which will turn the textile industry into a strictly regulated sector. The quality of this new regulatory framework is critical to the success of the strategy: upcoming rules need to be coherent, technically feasible and enforceable, and have a minimal cost for SMEs. EURATEX calls for a realistic timetable and “competitiveness test” for each piece of legislation before it is adopted.
2. Textile companies need to be informed and supported to comply with this new framework. This requires substantial funding which should be earmarked exclusively to the sector, covering areas of innovation and digitalisation, skills development, support to start ups and internationalisation, as well as access to affordable energy. In this regard, EURATEX calls on the Commission to translate the current “good intentions” into concrete decisions.
3. The EU strategy will not work if there is no demand for sustainable textiles, both from individual consumers and public authorities (procurement). Concrete measures need to be taken to offer a competitive advantage to sustainable and high quality textile products, e.g. through a different VAT rate, strict procurement rules, closer cooperation between the brands/retailers, producers and consumers.
4. The EU strategy could also fail, if the global dimension of the textile industry is ignored. Up to 80% of clothing products are produced outside the EU; these products need to comply with the new framework, but it remains unclear how to ensure that level playing field. Market surveillance needs to be stepped up massively – also targeting on line sales – but this would require significant efforts from member states, which are not available as of today.

Despite these important challenges, EURATEX remains committed to the successful implementation of the EU Textile Strategy. Director General Dirk Vantyghem commented: “We want to be a global leader in sustainable textiles, building on the entrepreneurship, quality and creativity of nearly 150,000 European textile companies. Creating this new framework is an incredible challenge, requiring a close dialogue between the industry and the regulator. But if well designed and carefully implemented, it can set a new era for the European textile industry”.

The steering committee for the Denim Deal has announced that Haelixa, the Swiss standard in physical traceability, is approved as a new signature. The Denim Deal is an international collaboration of more than 50 private and public sector companies united in the commitment to produce denim more circularly.

The Denim Deal aims to close the loop and achieve change in the value chain. Based in Amsterdam, the group is working towards a circular economy where textile waste no longer exists. The brand and manufacturing members pledge to work towards using 5% recycled post-consumer cotton in all future denim collections and produce 3 million denim jeans made with 20% recycled post-consumer cotton.

Coordination of the Denim Deal is led by Roosmarie Ruigrok, where the objective is to unite potential allies who have made the journey to circularity a priority. She has been working to improve sustainability in textiles for more than two decades and is an expert on enrolling the correct stakeholders to instigate change. Ruigrok states, "a circular supply chain in the textile industry is like a well-prepared machine - it ensures that every part of the production process runs smoothly, from sourcing post-consumer materials to delivering well-made finished products to customers. It not only drives efficiency and profitability but also builds trust among stakeholders and fosters sustainable practices - we welcome Haelixa who offers a trustful traceability solution."

Over the last few years, the demand for the technology in recycled denim has grown as brands are asked to validate their recycling claims. Haelixa’s unique DNA solution marks and traces fibers from the source to retail. Using DNA to mark the recycled post-consumer cotton, Haelixa substantiates claims by testing the final garment to validate that the marked waste is present.

The Denim Deal is pushing to lead the change in how denim is made. Changing the standards of operation is always challenging, and traceability is a key to authenticating recycled claims. “We are committed to promoting the use of recycled fibers through traceability and thrilled to align with this group,” said Holly Berger, Haelixa’s Marketing Director. “The goals of the Denim Deal support our vision for a circular economy.”

• TreeToTextile sustainable textile fibre demo plant in Sweden

TreeToTextile, owned by H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest, invested €35 million in constructing a textile fiber process technology demonstration plant in Sweden. AFRY supported TreeToTextile throughout the project in the development and implementation phases from 2016-2022. The demonstration plant is now in the start-up phase.

TreeToTextile is offering a new technology to produce bio-based textile fibers with a low environmental footprint and aims to make sustainable textile fibers available to all. The new fiber is a regenerated cellulosic fiber, produced from renewable and sustainably sourced raw materials from forests. TreeToTextile has invested €35 million in developing and constructing a new demonstration plant in Nymölla, Sweden. This investment is a crucial step prior to the scale-up and commercialization of this technology.

AFRY has been the leading consultant and engineering partner of TreeToTextile from its early stages of project development in 2016, continuing onto demo plant implementation engineering from 2020-2022 In the project development phase, AFRY’s assignment included several pre-feasibility and feasibility studies, process design, up-scaling evaluations, and supplier pilot runs planning. In the demo plant implementation phase, AFRY was responsible for the engineering, project management and site services, also providing many additional services like permit and procurement support as well as machine and IT solutions.

“AFRY and TreeToTextile have a long-lasting, mutually developing relationship that we hope to continue. Together with AFRY, we have overcome the challenges through close collaboration, flexibility, broad competence and most important of all, mutual commitment”, says Olli Ylä-Jarkko, CTO at TreeToTextile.

The commissioning of the demonstration plant started in the summer of 2022, and the project was handed over to TreeToTextile for start-up and further optimization of the process.

“I’m proud of the deep and long-lasting cooperation with TreeToTextile. This project shows AFRY’s ability and wide competence to meet various demands of customer investment projects – from early phase development to implementation. AFRY’s long experience with bio-based materials, combined with our extensive process industry and project execution experience, makes us a unique partner for industrial clients in accelerating their bio-based fibers to scalable commercial production”, says Lisa Vedin, Head of Process Industries Sweden at AFRY.

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Schoeller is committed to the CODE OF CONDUCT, which guarantees transparent production chains, environmental protection and fair working conditions. All RE-SOURCE textile innovations are bluesign approved - the international standard for responsible and sustainable textile manufacturing.

"The special Q-cycle process was used for RE-SOURCE. The resistant and durable Q-cycle polyamide is obtained by pyrolysis of used tyres and thus saves Co2 emissions compared to the combustion process. In this way, we are helping to protect the climate with Q-cycle," says Hans Kohn, COO, Schoeller Technologies AG.

The new recycled textile collection will be presented at the PERFORMANCE DAYS textile trade fair in Munich from 15-16 March 2023.