From the Sector

• Product innovations, thought-leadership and the new certifications.
• A set of strategic green actions, aimed at increasing transparency and traceability in the company and throughout the industry.

Garmon Chemicals relaunches its commitment to an increasingly green and transparent use of chemicals. The new goal for the company, which in January 2018 has become part of the US Kemin Industries group, is to embark on an actual journey towards sustainability, integrating product innovation with increasingly distinctive strategic actions.

There are three main innovations spearheading Garmon’s commitment. The partnership with the ground-breaking project Alliance for Responsible Denim in the exclusive workshop “Doctor Visits”, held in London June 12. The new ISO 14001:2015 and ISO 9001:2015 process certifications.  The innovative “Stretch Care” collection which features a whole package of eco-compatible solutions, specific for finishing in the world of stretch fabrics.

In partnership with Alliance for Responsible Denim for the “Doctor Visits” workshop
On June 12, in London, the stage was set for “Doctor Visits” an event-workshop organized by Alliance for Responsible Denim focusing on the dissemination and promotion of best practices for sustainable manufacturing. The meeting was dedicated to six selected denim brands, which had a chance to meet the greatest experts in the finishing of indigo fabric.

Garmon Chemicals made available its inimitable experience as technical partner for finishing, as well as conducting team sessions with the Jeanologia staff, a leading company for eco-sustainable technological solutions. The six brands brought the finishing recipes of their Never out of Stock styles, to receive support and recommendations from the experts about the most innovative alternatives in terms of sustainability. The goal was to show the brands new possibilities to migrate towards more responsible finishing, improving their recipes as well. This was a way to reaffirm how ecodriven innovations can also increase finished product quality.
 
The new ISO certifications: increasingly high standards
Garmon Chemicals is also pleased to announce that it has been awarded two important certifications for compliance with ISO international standards as regards safety, reliability and quality. Reference is made here to ISO 9001:2015, a certification which sets international criteria for quality management systems, and most notably, to ISO 14001:2015, a standard acknowledged worldwide stipulating all requirements for an environmental management system. This certification, in particular, helps organizations improve their environmental management performance levels through a more efficient use of resources as well as by reducing production waste. Indeed ISO 14001:2015 mandates that an organization should take into account all aspects relevant to its core business. Amongst assessed parameters there are: air pollution, managing water resources and discharge, waste management, soil contamination, mitigation and adjustment to climate change, as well as an efficient use of resources.

These certifications, once again, provide evidence of the constant commitment on the part of Garmon for an increasingly sustainable use of chemicals, aimed at truly reducing its impact on humans and the environment.
    
A commitment which comes to life in the new “Stretch Care” collection
Introduced on the occasion of the Kingpins exhibition in April 2018, the new “Stretch Care” collection is a line of products completely dedicated to enhancing the qualities and performance of stretch fabrics. The special formulations developed for this line, with their cutting-edge raw materials, are especially suited for treatments with a high eco-compatibility rate; at the same time they optimize the production process. It is worth mentioning in particular the innovative Geopower NPS (= no pumice stone), a compound which helps eliminate pumice stone from denim washings, thus reducing environmental costs and impacts. Another ground-breaking product is Avol Oxy White, the innovative bleaching agent designed to achieve localized effects on denim. Thanks to its composition it is an ecologically advanced product whose environmental impact has been reduced to a minimum, a real challenge to the use of potassium permanganate which tends to be pervasively used as part of industrial processes.

“We firmly believe in developing sustainable chemistry” – concludes Donald Mulazzani, Marketing and Business Development Director at Garmon Chemicals – “not only in terms of product, but also as evidence of our responsible approach on several levels. In this way, we want to contribute to disseminating what will need to be the best practices in the future, for the whole industry”.

Trevira, one of the market leaders in polyester yarn manufacture, and the development services company imat-uve have together achieved a milestone in textiles design: the use of 3D flat knitting technology for automotive interiors. In a jointly developed process that unites innovative yarn technologies with cutting-edge connection and finishing techniques, Trevira and imat-uve have found a way of producing anatomically contoured seat covers and trim components for vehicle interiors. Why is this important? The answer lies in the way it's done. Because the technology uses just one knitting process rather than several, manufacturers can reduce their production and materials costs, as it's no longer necessary to cut and assemble the fabrics. But the new invention is not just cost-effective – the flat knitting technique means that it's now possible to personalise design and function to a much greater degree, representing another important step in the direction of on-demand production.

Trevira and imat-uve are the first companies to develop such a sophisticated application of the knitting process for use in vehicles, thanks to imat-uve’s innovative processing and finishing technique which deploys a low-melt yarn specifically developed by Trevira. The collaboration has resulted in a high-performing knitted product which satisfies even the most demanding criteria in terms of quality and comfort. The VDA 230-210 standard velcro test carried out by imat's testing laboratory found that the product was extremely abrasion resistant. The 3D flat knitting technology even means that areas known to be vulnerable, such as the seams on seat covers, can be strengthened in the course of the same single knitting process. Another benefit of the technology is its contribution to sustainable manufacturing. Not only does it work on the zero waste principle, but the knitted fabric itself is manufactured entirely from yarn made from PES recyclates.

Thomas Rademacher, Head of Development at Trevira, explains why the collaboration was so successful. "The development company imat-uve came up with a new breakthrough technology, while here at Trevira, we contributed our own recycled yarns and a new low-melt yarn we've developed based on synthetic fibres, which provides a stabilising effect. Together we have created a highly sought-after, top quality product for automotive interiors. Flat knitting will now be the go-to technology for vehicle interiors – in the future, it will be impossible to imagine life without it."

Hans Peter Schlegelmilch, imat-uve’s CEO, pointed out the especial benefits of the new technology for vehicle manufacturers and their suppliers. "The 3D flat knitting technology doesn't just make it possible to save time and money on production. It also opens up a whole new world of personalisation for end consumers. We are extremely pleased that with Trevira as our partner, we have been able to take this significant step towards the future of automotive interiors."

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.
Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!
Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

• Optisul® C, “soft colors” made easy
  With Optisul® C dyes, denim manufacturers can produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors.
  They are suitable for GOTS and bluesign® approval.
• Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
  Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
  They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles.
• Diresul® blacks & greys, a cosmos of greys and deep black and navies
  Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

COATING, A WHOLE UNIVERSE OF COLORS AND EFFECTS
Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments - using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

SOLUTION PACKAGES FOR SUSTAINABILITY
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, Head of Sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.”
Visit Archroma at DenimsandJeans India 2018 at t at Hotel Lalit, Bangalore, India, on August 1 & 2, 2018.
* Below limits of detection

(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society, www.sciencedaily.com/releases/2012/06/120619123753.htm.
Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma

Hexcel Corporation (NYSE: HXL) and Groupe Gazechim Composites, an official Hexcel distributor for more than 20 years, have reached agreement to provide customized kitting services for advanced composite materials sold to aerospace and defense customers and for high-performance industrial applications.

The joint venture, named HexCut Services, brings together Hexcel – a leader in advanced composites – and Gazechim – a leader in distribution and logistics – to provide pan-European kitting services that will include Hexcel’s innovative carbon fiber prepreg and other composite materials such as adhesives and fabrics for aerospace, defense and industrial applications. Pre-cut kits save customers time and investment, reduce inventory and minimize material losses through scrap reduction.

Gazechim’s existing kitting plant in Maulévrier, 75km east of Nantes (France), acquired in 2016, will be the initial hub for providing pre-cut kits to customers as well as central services in the future to a network of local kitting facilities in Europe.

Thierry Merlot, Hexcel President – Aerospace, Europe, MEA and Asia/Pacific, said, “This is a great opportunity for us to join together with Gazechim, a trusted and well-established partner, to offer our leading advanced composite products to customers in a way that helps them become more productive and profitable.”

Gazechim will own a majority share of the joint venture. Jean Guittard, Chairman Gazechim, said, “This project marks a new era between Hexcel and Gazechim and consolidates our long-term partnership of almost 20 years.”

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced it has acquired all remaining minority shares in M. Dohmen S.A., an international group specializing in the production of textile dyes and chemicals for the automotive, carpet and apparel sectors.
 
Since its corporate carve-out from Clariant in 2013, Archroma is set on becoming a clear industry leader in supplying innovative chemistry solutions, with the goal to make the industries it serves more sustainable. Archroma made a first move in this direction when it acquired the textile chemicals business of BASF in 2015.
 
Archroma first acquired an interest in the capital of M. Dohmen S.A. with a 49% share in 2014 followed by an additional 26% share in 2017. Now, it has completed the acquisition of the remaining 25% share of M. Dohmen S.A.
 
Archroma is already serving customers of both companies with the combined product portfolio on all markets where both companies have a presence. Archroma and M. Dohmen product portfolios ideally complement each other, especially in the area of dyes and chemicals for synthetic fibers and wool, including for the automotive sector.
 
Archroma will now be able to proceed with the full integration of the M. Dohmen organization into Archroma, which will allow its experts worldwide to better focus on serving its customers’ needs and requirements.
 
“With this final step in the acquisition of M. Dohmen”, comments Marcos Furrer, President Brand & Performance Textile Specialties and Innovation at Archroma, “customers of both companies will now have access to even more products and solutions that work in their processes and markets, supported by Archroma’s leadership towards quality, innovation and sustainability.”
 
“I am proud to hand over a company that we have built from the ground up to what it is today, a recognized specialist in automotive and technical textile dyestuff”, said Manfred Dohmen, founder of the M. Dohmen group. “In the past 4 years, we have worked hand in hand with Archroma to pass on a solid business and a solid team who is ready and excited to further support the creativity and performance required by our customers.”

Wolford is recognized for high quality Skin wear and is a favorite among fashion influencers. Wolford realizes that when it comes to luxury, consumers expect brands to be responsible. In response, Wolford understands sustainable luxury is a new brand ingredient and are dedicated to expanding their collections each season and infusing responsible materials.

This July at Interfiliere, gain a sneak peek into the launch of Wolford’s Aurora collection of leggings and pullovers that are Cradle to Cradle gold certified, first one in the world! The new styles created use premium stretch yarn belonging to the ROICA™ Eco-Smart family, the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification, which provides evidence of compliance and offers confidence as a responsible choice. In addition to premium stretch yarn from ROICA™ Eco-Smart family, the Aurora pieces are made using two other responsible fibers, Lenzing Modal® a cellulosic fiber derived from sustainable forestry, and infinito® by Lauffenmühle, a specially modified oil based biodegradable polymer.’

Instead of using new materials, Wolford’s new collection is developed to return the ingredients back to the cycle, they simply borrow them for the lifetime of the product, which supports responsible product ingredient sourcing. At the end of the Aurora collection product lifecycle, Wolford will return them to an industrial composting station to naturally breakdown without releasing harmful environmental substances. Wolford is committed to becoming part of the solution and activating change as they continue to explore responsible material innovations.

Be sure to attend Première Vision NY Smart Talk on July 17th, 2018 at 2:00p to meet to Wolford’s own Andreas Roehrich, Director, Product Develoment & Innovation to discuss technology and Wolford’s quest to become a responsible luxury brand.
 

Archroma, a global leader in color and specialty chemicals, recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, aiming to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.

Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma® color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.

The Color Atlas by Archroma® uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Color Atlas’ Library, with over 4,300 colors on cotton poplin; the two-volume ‘Color Atlas Compact’ for improved portability; and the ‘Color Atlas Online’ which enables you to take an image with your smartphone and identify the closest Color Atlas shades.
“Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about color trends,” explains Chris Hipps, Global Director of Archroma Color Management Services. “We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience.”

“Carlin is at the forefront of trend forecasting,” explains Edouard Keller, Head of International Sales, Carlin. “And that includes the use of color. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with color.”

Packaging solution made of 100% plastic recyclate delivers circular economy proof point
Borealis, a leading provider of innovative solutions in the fields of polyolefins, base chemicals and fertilizers, announces the successful launch of a new packaging solution produced entirely with post-consumer recycled (PCR) material. Developed in close collaboration with the German consumer and industrial goods company Henkel and two additional value chain partners, this truly sustainable packaging solution is further evidence of how mtm plastics GmbH, a member of the Borealis Group, is helping increase the circularity of plastics. The launch has significance for the consumer goods industry because the robustness of this new packaging solution provides further evidence that plastic recyclate is indeed suitable for a variety of demanding packaging applications, in this case a popular adhesive brand marketed by Henkel.

Value chain collaboration yields plastic bottle and nozzle composed of 100% PCR material
In 2016, Borealis acquired leading German recycler mtm plastics GmbH, which is now a member of the Borealis Group. By leveraging their respective areas of expertise and decades of experience as a virgin polyolefins producer and “upcycler”, respectively, Borealis and mtm plastics are exploring new growth opportunities with joint forces.

A success story originating from this exploration is a recently completed pilot project with Henkel, the global leader for adhesives, sealants and functional coatings. The companies have worked to develop a new packaging solution based on recycled material for the Made-at-Home all-purpose glue bottle and cap, which Henkel is marketing under its well-known Pattex brand.  The aim was to replace the virgin plastic material traditionally used for this packaging with a recyclate-based resin. The resin, however, had to fulfil the diverse material demands for packaging of an adhesive product.

After extensive and joint application development, a new bottle was developed with the proprietary mtm product Purpolen® PE, a high-quality polyethylene regranulate produced by mtm at its facilities in Niedergebra, Germany. Value chain partner KKT Kaller Kunststoff Technik GmbH, a plastics processor also based in Germany, manufactured the bottles. For the three separate components of the adjustable applicator nozzle, which is used for both filigree and wide-area gluing, high-quality Purpolen® PP polypropylene regranulate produced by mtm was identified as the ideal solution. German plastic components manufacturer bomo trendline Technik GmbH produced the applicator nozzles.

The new Pattex Made-at-Home packaging solution successfully passed extensive application tests, including a three-month storage test and other tests of mechanical properties. It was launched on the European market in 2018.

“Our commitment to leadership in sustainability is deeply embedded in our companies´ values,” explained Matthias Schaefer, Project Manager for Global Packaging Engineering at Henkel Adhesive Technologies. “We are at the forefront of the industry when it comes to new sustainability strategies in packaging.  Thus, we identified Pattex Made-at-Home as a candidate for exploring the use of recyclate instead of virgin plastics. This constructive collaboration with our partners proves the viability of 100% PCR material for an adhesive product like Made-at Home. It also underscores our efforts at Henkel to drive leadership in sustainability in the consumer goods sector.”

“As a virgin polyolefins producer, Borealis is thrilled to be among the pioneers in using plastic recyclate in new applications,” says Günter Stephan, Head of Borealis Circular Economy Solutions. “Even though momentum is gaining in the drive to increase the circularity of plastics, we still need to prove without a doubt within the industry that using recyclates – and even 100% PCR – is a suitable and effective option, even for demanding applications. Thanks to this successful value chain cooperation with our partners Henkel, KKT and bomo, we are giving plastics a second life and are thus one step closer to the goal of a more circular economy of plastics.”
 

Archroma, a global leader in color and specialty chemicals, will be presenting its innovative and sustainable denim solutions for manufacturers and brands at DenimsandJeans Vietnam 2018, on June 27 and 28.
From fiber to finish, Archroma offers a scope of possibilities for effects and colors, from the authentic roots of indigo to the most innovative and eco-advanced solutions. Archroma is a recognized leader in integrated solutions, offering best-in-class auxiliaries for bespoke process packages.
Visitors will be able to discover solutions designed to make denim in a more sustainable and responsible way, in particular:
DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan.

• Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.
• Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process! Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.
The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

• Optisul® C, “soft colors” made easy
  Colors other than blue have been tricky to achieve in the past. With Optisul® C dyes, denim manufacturers can expand their color horizons with this range of six dyes especially designed to produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors. They are suitable for GOTS and bluesign® approval.
• Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
  Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
  They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles. At the booth, Archroma will display an “illustration collection” of exciting indigo casts.
• Diresul® blacks & greys, a universe of greys and deep black and navies.
  Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
As consumers increasingly aspire to functional, beautiful and meaningful clothing, brands and manufacturers are increasingly interested in the environmental impact of the denim industry. Archroma has placed sustainability at the heart of its innovation process to create products and processes that improve the industry’s sustainability.
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

SOLUTION PACKAGES FOR SUSTAINABILITY
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.

Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“Innovation and sustainability go hand in hand,” says Paul O’Prey, Head of Sales, Brand & Performance Textile Specialties, Archroma, Vietnam. “While developing new products and services, we always consider the environmental impact so they are as sustainable as possible. This can be seen in our innovative and eco-advance products, such as the water-saving ADVANCED DENIM and the aniline-free* Denisol® Pure Indigo.”

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Fresh Relevance, the real-time personalisation platform for email, mobile and web, today announced its partnership with Contactlab, the leading engagement marketing platform for commerce-focused companies and fashion & luxury brands. The partnership provides retail brands with true omni-channel marketing by allowing to fully integrate insights from online and in-store customer behaviour.
Retailers now not only benefit from the rich insights regarding the online behaviour of a customer whilst on the website (what pages they looked at, the products they placed in the cart and the items purchased) and whilst engaging with marketing emails, but also when and how often they visited a store and the purchases they made whilst there. This is made possible by the close integration of the Fresh Relevance real-time personalisation platform and Contactlab’s engagement marketing cloud platform.

Eddy Swindell, co-founder and CRO at Fresh Relevance, states: “The ability to accurately join the dots of the customer journey as they move between offline and online has been the missing piece in the retail puzzle. Retailers using Fresh Relevance fully integrated with Contactlab can harness this valuable insight in real-time, to improve how they engage with every customer across all touch points.”
How Fresh Relevance and Contactlab deliver true omni-channel marketing:

• Personalise the web experience using both online and offline transactional data.
• Engage with in-store shoppers by sending them well-timed personalised emails that include the products they were interested in as well as relevant product recommendations.
• Drive customers in-store or online with personalised incentives and promotions based on the shopper’s behaviour.

Swindell adds: “True omni-channel marketing in this way not only improves overall sales. It enables you to better understand the journey your customers take, and in doing so engage them with personalised 1-2-1 communications and improve their experience of shopping with your brand.”

Stefano Lena, Chief Strategy Officer and VP Business Development at Contactlab comments: “This partnership is the coming together of two powerful real-time platforms that enable every retailer to have a clear and up-to-date view of how people are interacting and transacting with their brand online and in-store. The breadth of data capabilities makes it one of the most compelling propositions available on the market today.”

Fresh Relevance is sponsoring Contactlab's Conference”, which takes place in Milan, Italy, on June 19, where the company will exhibit its real-time personalisation platform and Eddy Swindell will present "Personalisation in an omni-channel world".

About Fresh Relevance
Fresh Relevance is the real-time personalization platform for email, mobile and web. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web. Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization. Organizations using Fresh Relevance include: Rip Curl, Homebase, M&M Direct, Harvey Nichols, Thorntons, Cottages.com and White Stuff.