From the Sector

Sustainability has become a major trend in the global home textiles industry. It is more common nowadays to find natural and sustainable fibres in an extensive range of home furnishing products. From this angle, the Lenzing Group (Lenzing) will take led in a brand new pavilion at Intertextile Shanghai Home Textiles – Spring Edition. Lenzing is the world’s leading manufacturer of renewable specialty fibres, and will highlight the latest eco-friendly fibres that can meet the ever-rising sourcing demand. The fair is set to take place from 14 – 16 April 2022 at the National Exhibition and Convention Center (Shanghai).

As an upswing from the growing public awareness of environmental issues, consumers are now more willing to switch to sustainable products. According to a CottonWorks’ survey, 90% of the interviewed Chinese consumers want their home textiles to be environmentally friendly[1]. It also found that more consumers are paying attention to the fibre content that can deliver safe and sustainable home textiles.
Furthermore, the Chinese government’s ‘Outline Of the Development of the Textile Industry during the 14th Five Year Plan’, also encourages the acceleration of low cost, functional and sustainable renewable fibres in the local textile industry.

The Lenzing satellite pavilion: a one-stop platform for green home textile materials
To help home textile suppliers source a variety of eco-friendly materials efficiently, one of the fair’s long-time exhibitors is set to form a new pavilion at the upcoming Spring show. Lenzing, the Austrian brand widely known for its ecologically responsible production of specialty fibres made from renewable raw material wood, gathers seven of its local downstream supply chain manufacturers to showcase their renewable products.

Mr David Dai, Senior Commercial Director Textile China of Lenzing spoked about why they decided to organise a new pavilion at the show: “As we received positive feedback from our pavilion at Intertextile Shanghai Apparel Fabrics, our business partners from the home textile supply chain were hoping for a similar arrangement in this sector. We believe all the participating manufacturers can benefit from this pavilion by finding ways to better serve their clients and consumers.”

Brands in the Lenzing satellite pavilion will include:
•    Lenzing Group will introduce the first Carbon-zero TENCEL™ fibres which are CarbonNeutral™ certified products by Natural Capital Partner.
•    Botou Jinglun Textiles Co Ltd focuses on new fibre yarns. The company develops multi-component yarns for cotton, wool, silk and linen with combinations of MODAL, TENCEL™ fibres and various functional materials.
•    Fujian Yongtai County Huaerjin Textile Co Ltd provides high-quality, natural, renewable pure and blended yarns including TENCEL™ fibres, US cotton, Australian cotton, acrylic cotton, silk and other plant-based yarns.
•    Jiangsu Dasheng Group Co Ltd has one of the largest cellulosic fibre yarn spinning mills in China and focuses on producing top-quality home textiles.
•    Qingdao Textiles Group produces natural fibres, cellulose fibres, copper antimicrobial fibres and other nature-based materials for home and contract textiles.
•    Suzhou Zhenlun Spinning Co Ltd is an advanced enterprise specialising in regenerated cellulose yarns like ECO VERO, FSC Viscose, Circulose, Carbon Zero Yarn and more.
•    Ton Design Industrial Co Ltd produces medium and high-end bedding fabrics. The brand’s TENCEL™ Lyocell fibres and TENCEL™ fibres blend cotton series products are certified by Lenzing.
•    Wuxi Tianmu Extra Width Printing Dyeing Co Ltd mainly produces extra-wide, high-count and high-density down-proof fabrics and fabrics for bedding. The technique can handle different procedures for dealing with pure cotton, bamboo fibres, TENCEL™ fibres and other fibre fabrics.

In addition to the new pavilion, a number of other featured exhibitors will also showcase their sustainable products at the fair. This includes Cotton Council International (CCI) promoting US cotton fibres and cotton products, and Zhangjiagang Coolist Life Technology Co Ltd bringing their unique bedding products made from organic and environmental-friendly materials.

• The vaccine pass will no longer be required for your fair
• March 24 – 28, ­­­­­2022   Paris ­­­­­­­

The French government has announced the suspension of the vaccine pass starting on March 14, in addition to the end of the mask requirement indoors (except for on public transport).Only one requirement remains...as always, you must have your badge with you to enter the fair.

So don’t wait: get ready for your visit to the fair, and prepare to rediscover the joy of spotting the season’s future must-have products.

At each edition, Maison&Objet names a Designer of the Year, celebrating the work of the most outstanding talents on the international design and decoration scene. Having been unable to present his installation on receiving the accolade in September 2020, Franklin Azzi will now take centre stage at the March 2022 edition with RETRO FUTUR, an immersive exploration of his creative process. Working out of his Parisian agency created in 2006, Azzi develops a cross-disciplinary approach that draws on a potpourri of perspectives and disciplines. By relentlessly
sparking a dialogue between architecture, interior design, design and modern art with the backing of his dedicated endowment fund, he hones a talent for design and creation that embraces all scales and all spaces.

From the kind of urban microarchitecture embodied by the Eiffel Kiosque and its prefabricated structure to towers in Dubai and Paris, not forgetting the refurbishment of existing structures
such as the Alstom warehouses in Nantes, his work is underpinned by a quest for sustainability tailored to meet users’ needs. Turning his back on formal style, Azzi develops architecture that is both minimalist in its aesthetic and maximalist in its multi-faceted functionality and environmental quality, resolutely advocating a return to ‘common sense’. He walks firmly in the footsteps of philosopher and urban planner Paul Virilio, the exploratory thinker and creator of whom he was once a student.

• Company underlines commitment to helping customers meet 2030 sustainability goals

Avgol® Industries 1953 Ltd, a global leader in the manufacture of high-performance nonwoven fabric solutions, will use this month’s IDEA22 to underline its commitment to helping customers meet their long-term sustainability objectives.

The company will highlight the latest work in biodegradation technology for polyolefin nonwoven fabrics at the Miami Beach event, showcasing its own range of component nonwoven fabric solutions. Together with its sister companies from Indorama Ventures Limited (‘IVL’) – who will be presenting biodegradation capable polyolefin and polyester fibers – Avgol will discuss with visitors how specific products can help businesses achieve their 2030 sustainability goals.

• Konzentration auf profitable Umsatzbringer

Bei der Messe Frankfurt hofft man auf ein baldiges Abklingen der Pandemie, um wieder geschäftlich aktiv werden und Umsätze erzielen zu können.
Die Geschäftsführung der Messe Frankfurt sei entschlossen, das Unternehmen schnellstmöglich wieder auf den Wachstumspfad zurückzuführen. „Um dies zu erreichen, werden wir uns vollständig auf unsere profitablen Umsatzbringer konzentrieren, die wir fortan ohne weitere finanzielle Mittel unserer Gesellschafter oder anderer Dritter auf unserem Messegelände steuern und entwickeln können“, sagt Wolfgang Marzin, Vorsitzender der Geschäftsführung der Messe Frankfurt.
 
Dazu habe das Management eine Reihe von sich ergänzenden Maßnahmen umgesetzt, die in den Monaten des Geschäftsstillstands vorbereitet worden seien und sich auf das Portfolio der Veranstaltungen sowie ergänzende Dienstleistungen bezögen: Die Hypermotion wird in einer veränderten Form weitergeführt; die gesellschaftlich relevanten Themen moderner Mobilitätskonzepte werden als Konferenzthemen weiterentwickelt und leisten auch künftig einen wichtigen Beitrag zu einem gesellschaftlichen und fachlichen Diskurs.
 
Die Fachmesse Musikmesse Frankfurt wird nicht fortgesetzt. Die Gründe hierfür seien marktbedingt. Die Marktstruktur habe sich derart verändert, dass keine wirtschaftliche Perspektive für das Produkt mehr erwartet werden könne. Davon unberührt bliebe die erfolgreiche Music China, die einen erheblichen Wertbeitrag für das Unternehmen leistet.
 
„Die Konsumgütermessen wurden bereits unter dem Motto „Home of Consumer Goods“ zusammengefasst, ein Konzept, das national wie international auf Zustimmung und Interesse in den Märkten stößt“, so Detlef Braun, Geschäftsführer der Messe Frankfurt.
 
„Unser Gelände ist so entwickelt, dass wir bei Bedarf auch zwei oder mehr Veranstaltungen zeitgleich beherbergen können. Beginnend mit der Prolight + Sound stehen für die Messe Frankfurt für das Jahr 2022 allein in Frankfurt 135 Messen, Kongresse und Konzerte an“, ergänzt Uwe Behm, Geschäftsführer der Messe Frankfurt.
 
Mit den Entscheidungen zu den Portfoliobereinigungen sowie der Neuaufstellung beispielsweise der Medienservices des Unternehmens – verbunden mit einem deutlich erweiterten digitalen Angebot – könne sich die Messe Frankfurt vollständig auf ihre profitablen Umsatzbringer konzentrieren. Sie werde ihre digitalen Angebote forciert vermarkten, neue Gastveranstaltungen für Frankfurt gewinnen und sich den Zukunftsthemen Nachhaltigkeit und Digitalisierung widmen.

• Winners in Six Categories to be Announced at IDEA® 2022 in Miami Beach

Online voting for the IDEA® Achievement Awards representing the “best of the best” innovations in the global nonwovens and engineered fabrics industry in six categories will open on Feb. 28.

Industry professionals will have the opportunity to vote for the winners from the finalists and see award-winning achievements in person at IDEA® 2022, the World’s Preeminent Event for Nonwovens & Engineered Fabrics, March 28-31, at the Miami Beach Convention Center.

Presented by INDA, in partnership with Nonwovens Industry magazine, the awards recognize the leading introductions in equipment, raw materials, short-life, long-life and nonwovens products, and sustainability. To vote on the Nonwovens Industry website, visit: https://www.nonwovens-industry.com/idea-reg-achievement-awards

In addition, INDA will unveil the IDEA® 2022 Lifetime Achievement Award honoree and Nonwovens Industry will announce the IDEA® Entrepreneur Achievement Award recipient at the event.  

All of the winners will be announced on March 30 at a ceremony at IDEA® from 9:30 a.m. to 10:30 a.m. moderated by Dave Rousse, President, INDA and Karen, McIntyre, Editor, Nonwovens Industry.

The INDA Technical Advisory Board, consisting of technical professionals from member companies, has narrowed the competition from more than 100 online nominations to the following 18 finalists selected for their leading innovations since the last IDEA show in 2019.

The industry will have the chance to select their top choices from the three finalists in each of the following six categories through the online voting process:

IDEA® Equipment Achievement Award

• ESC-8 – Curt G. Joa, Inc.
  Imagine endless combinations of insert and chassis designs for adult incontinence production at the push of a button. With patent-pending ESC-8™ Electronic Size Change Technology, JOA has addressed the need for automated product size change. The release of this industry-leading, first-of-a-kind technology gives customers the flexibility to configure endless insert and chassis combinations while maintaining higher production speeds and minimizing raw material usage. The ESC-8™ can be integrated into new and existing machines.
   
• Elastic Thread Anchoring (ETA) Sonotrode – Herrmann Ultrasonics Inc.
  Elastics are an integral component to many hygiene products. Imagine a diaper or incontinence product that is reliable, adhesive-free and extremely soft. Herrmann Ultrasonics Elastic Thread Anchoring (ETA) Sonotrode technology provides just that, in an industry first, easy-to-use closed-loop feedback manufacturing solution. The fixation of the elastic threads is accomplished with ultrasonic energy that offers a wide process window, without the need for tool changeovers, at processing speeds above 2,000 ft./min.
   
• Doffer Airlay Card – Technoplants SRL
  With airlaying suction and a doffing system like traditional roller cards, the Doffer Airlay Card makes it possible to produce carded webs with doffer in thicknesses from 10 to 1.500 gsm. With top and bottom suction, it can produce a partly carded and partly airlaid web. This card can comb, separate and make parallel all types of natural, synthetic and regenerated fibers for applications including hygiene, filtration, medical and gradient acquisition distribution layer (ADL).

IDEA® Raw Material Achievement Award

• sero™ premium hemp fiber – Bast Fibre Technologies Inc.
  sero™ 100 percent premium hemp fibers are the result of years of the company’s top-to-bottom supply chain experience. BFT’s proprietary processing technology is employed to carefully clean, individualize, and soften bast fibers that meet stringent nonwoven technical standards and are plastic-free, tree-free, and compostable. sero™ fibers are a plug-and-play replacement for plastic fibers that run seamlessly on major nonwoven platforms without compromising production speeds, efficiency, or uniformity.
   
• ODOGard – Rem Brands, Inc.
  Rem Brands, Inc.’s patented ODOGard® technology is a revolutionary advancement in odor elimination. This next-generation odor elimination mechanism works by covalent molecular bonding to malodors. Malodors are permanently attached to the ODOGard® molecule, changing them into non-odorous molecules forever. ODOGard® can be impregnated into pulp fluff and other kinds of media. Whether  malodors come from the air or from hygiene products, ODOGard® has it covered.
   
• SharoWIPES™ – Sharon Laboratories
  SharoWIPES™ by Sharon Laboratories, Israel, is a technological breakthrough from in-depth scientific research addressing industry needs for more “clean label, non-irritating, eco-friendly” consumer wet wipes. With their unique anti-biofilm mechanism, SharoWIPES™ offer dual protection from microbial contamination of both the wet wipe formula, as well as the non-woven fabric. SharoWIPES™ preservation systems deliver broad-spectrum protection at low levels contributing to wet wipe brand equity with free from, microbiome friendly, vegan and biodegradable claims.
   

IDEA® Short-Life Product Achievement Award

• MDP™ – Dermasteel, Ltd.
  MDP™ presents a breakthrough approach to restoring the quality of life for men experiencing bladder leakage. MDP™ is a revolutionary nonwoven product for men coping with light urinary incontinence that is invisibly discreet, effective, comfortable, and reliable. It features Body ID Technology™ for customized adjustment, variable elasticity strapping, self-reflexive side panels for unimpeded breathability, form-fitting to the unique characteristics of each man’s anatomy, and the smallest carbon footprint of any comparable male incontinence option.
   
• Organic 2.0 – Ellepot A/S
  In young plant propagation, plastic products are used in large quantities. Ellepot’s new paper is a game-changer supporting plastic exit strategies. During six years in development, Ellepot and Ahlstrom-Munksjö partnered with OrganoClick, the developer of special binders using organocatalysis, a field of chemistry awarded the Nobel Prize in 2021. The product is approved for organic crops in Germany, the UK, Denmark, The Netherlands, Sweden and Canada and certified okay home compostable and biodegradable in soil.
   
• LifeSavers Wipes – LifeSavers LLC
  LifeSavers Wipes are personal hygiene wipes that change color if they detect abnormal health indicators in the urine. The launch product is a diabetic wipe, which will change color if there are abnormal levels of glucose in the urine. The wipes are therefore triple purposed as they assist with personal hygiene after urinating, act as an early warning system, and serve as an instant glucose monitor. UTI and kidney disease wipes are next in line.
   

IDEA® Long-Life Product Achievement Award

• Canopy Hero Pro – Canopy
  Today’s reusable respirators are uncomfortable, limit communication, and can lose effectiveness after cleaning. Disposable options pose similar issues and generate waste. Canopy® has created a next-generation, reusable respirator for healthcare workers that’s comfortable, easy to clean, exceeds federal safety standards, has a transparent front to allow for improved communication, costs less than disposables, and can help save 7,200 tons of waste daily. Its patented, transparent, fully mechanical filter helps protect those who protect us.
   
• Long-Life Cellulose-based Nonwovens for Higher Performance in Reusable Baby Diapers – Kelheim Fibres GmbH and Sumo Diapers
  Innovation exemplified: the trend-setting Sumo Baby Cloth Diaper shows how needle-punched/thermobonded nonwovens find their way into reusable diapers, thanks to Kelheim Fibres’ specialty viscose fibers with adjusted cross-sections (trilobal and hollow). This technology pushes liquid management capabilities and the absorbency of washable hygiene products to new levels, creating a unique duality of high-performance and high-sustainability credentials, and opening up new fields of application.
   
• Nanofiber Cabin Air Filter – MANN + HUMMEL GmbH
  MANN+HUMMEL has developed a hybrid media by combining electret-based spunbond and a pure mechanical filtration layer of ultrafine polymer fibers. The result: an outstanding separation of PM1 particles up to 95 percent, according to DIN EN ISO 16890. This technology enables stable filtration performance and long-term efficiency over the whole filter lifetime. The nanofiber layer can be combined with any cabin air filter media of the MANN+HUMMEL range, improving air quality in a vehicle’s cabin significantly.
   

IDEA® Sustainability Advancement Award

• Pureflow8 – In Flight Material Separator – Diaper Recycling Technology Pte. Ltd.
  New bolt-on additions to the company’s Generation 8 recycling platform guarantee increased performance in terms of material purity and work efficiency. While recovering up to 87 percent of diaper waste raw material’s financial investment, DRT pushes the boundaries further to meet sustainability targets and include active pulp scanning, fluidizing SAP re-gen technology, and gravimetric pulp refeed processes. DRT recognizes its teams and suppliers who have worked tremendously hard to complete this major milestone.
   
• Fitesa® 100 Percent BioBased Bico – Fitesa
  Fitesa® S Bico 100 percent BioBased PE/PLA is a technically sophisticated plant-sourced nonwoven that has been successfully applied in innovative baby diapers as topsheet, backsheet, and front ear components to deliver classic spunbond strength with good abrasion resistance and converting performance. It is responsibly sourced, PE soft, and sustainable, leaving a negative carbon footprint by reducing environmental CO2. It represents the next generation of hygienic nonwovens designed to make work easier and life better.
   
• Fiber-based Screw Caps – Glatfelter Corp. and Blue Ocean Closures
  Finally, an alternative to metal and plastic screw caps! Blue Ocean Closures partnered with Glatfelter and ALPLA to accelerate and produce sustainable and environmentally-friendly packaging solutions. The companies optimized their use of renewable and recyclable wood fibers and airlaid materials by creating paper-based screw caps that are durable, strong, and water-resistant. The method of proprietary vacuum press forming allows for low production cost and high scalability.
   

IDEA® Nonwoven Product Achievement Award

• Sontara® Silk – Glatfelter Corp.
  Sontara® Silk perfectly fits facial contour, is luxurious on the skin, and has a minimal environmental impact. When infused with lotion, these masks have enhanced elasticity, conform closely to the skin, and have excellent adhesion. Sontara® Silk has superior translucency and ensures even penetration of active ingredients onto the skin. Sontara® Silk fabric is manufactured with premium fibers derived from natural raw material. These sustainable materials allow the product to be biodegradable and compostable.
   
• HYDRASPUN® Aquaflo – Sustainable Nonwoven Substrates – Suominen Corporation
  Suominen’s latest moist tissue product, HYDRASPUN® Aquaflo achieves dry tissue dispersibility through a proprietary blend of 100 percent sustainable cellulosic materials, minimizing environmental impact. This flushable nonwoven has a premium hand feel for a luxurious consumer experience. In addition, it passes dispersibility standards set by INDA (GD4) and the International Water Services Flushability Group (IWSFG.) HYDRASPUN® Aquaflo is produced in Europe and North America and represents multi-year development and market insights to deliver a personal care product ideal for today’s consumer.
   
• LS SAF™ Nonwoven Fabrics –Technical Absorbents
  Technical Absorbents developed a new grade of Low Shrink (LS) superabsorbent fiber (SAFTM) for use within a new range of nonwovens that are more resistant to shrinkage. The new LS SAFTM fiber and resulting fabrics were developed in response to demand from the medical industry for a superabsorbent nonwoven suitable for use in advanced wound pad dressings. The new fiber was engineered to be capable of withstanding the moisture used in the EtO sterilization process.

Moving forward after this year, the IDEA® Achievement Award will be presented every two years under the new cycle announced for the event with the subsequent IDEA® taking place April 23-25, 2024.

SMCCreate 2022, the design conference jointly organized by the European Alliance for SMC BMC and the AVK Expert Group SMC/BMC is postponed to 28-29 June 2022. Interested presenters still have the opportunity to submit a paper for the conference.

This conference about design in SMC and BMC composite materials will provide valuable insights in the entire product design process from idea to part manufacturing, targeted both at experienced designers and at designers that are new in applying these versatile materials.

Using SMC BMC
Within the time of 1.5 day, the SMCCreate 2022 conference will cover a wide range of subjects, all relevant for designers in their selection of materials solutions that provide performance, cost efficiency, manufacturing ability and sustainability.

Call for papers
For all interested parties who would like to contribute their expertise on topics related to SMC/BMC, there is still the opportunity to submit presentation proposals. The deadline for submissions is 28 February 2022 and can be send to Birgit Förster.

The annual highlight of the industry is the International Conference on Cellulose Fibres in Cologne, where the latest innovations were showcased: new cellulose fibre technologies for various feedstocks and a wide range of hygiene and textile products as well as alternatives to plastics and carbon fibre for lightweight constructions.

This year, for the first time, there were 230 participants from 27 countries. About 60 were able to attend on site – with strict Corona safety measures – while the others were able to attend online and participate in questions and discussions.

The conference gave deep insights into the promising future of cellulose fibres, which fit perfectly into the current trends of circular economy, recycling and sustainable carbon cycles.

An important focus at the conference was alternative sources of cellulose. The increasing demand for cellulose fibres cannot be met in the long run with wood and used textiles alone. At the conference, a variety of agricultural by-products and biogenic waste were presented in presentations and panel discussions, such as orange and banana peels, grain and hemp straw. Much of this is high-volume and has not been put to high-value use so far. Exciting opportunities for the future cellulose fibre industry.

Innovation Award
Live at the conference, host nova-Institute and award sponsor GIG Karasek GmbH granted the “Cellulose Fibre Innovation of the Year” award to one of six highly interesting products.

• First Winner: Carbon Fibres from Wood – German Institutes of Textile and Fiber Research Denkendorf (Germany)
• Second Winner: Fibers365, Truly Carbon-Negative Virgin Fibres from Straw - Fibers365 (Germany)
• Third Winner: Sustainable Menstruation Panties: Application-driven Fibre Functionalisation – Kelheim Fibres (Germany)

Dilo, a leading equipment supplier of complete lines for staple fibre nonwoven fabric production, will exhibit at IDEA 2022 in Miami, end of March.
 
The most recent machine concepts from DiloGroup companies DiloTemafa, DiloSpinnbau and DiloMachines will be promoted with the emphasis on new equipment components which improve product quality, increase line capacity and also enable new opportunities in nonwoven production.
 
DiloTemafa will promote the improved bale opener series “Baltromix Pro” with design features for the operating assistance with the I4.0 components “Bale Timer”, cleaning control, better accessibility for maintenance and the “DI-LOWATT” system for energy savings in fibre transport. The proven carding willow with modified workers and separate drives to create the prerequisites for a good fine opening will also be part of the presentation as well as the fine opening stage which may be installed over the material box of the new card feeder FRS-P to achieve a high dosing accuracy in cross and longitudinal direction.  
 
DiloSpinnbau has a new “Unifeed” card feeder (VRS-P) which combines the principle of volumetric charged feeding with the characteristics of a chute feeder but without the conventional overhead trunk which allows for lower ceiling height requirement. The fibre flock matt is condensed by a vacuum delivery apron to give better uniformity of mass distribution. The distribution over the working width is controlled by additional flaps. This feeder can be adapted for medium/fine, coarse/medium or long staple fibres.
 
The “VectorQuadroCard” by DiloSpinnbau incorporates a modular transfer group between breast and main section. The quick change facility of this roller group provides different carding options. The delivery system is also flexible to provide parallel laid, random or condensed web. The preopener section on this card has 4 worker/stripper pairs with five pairs on the main cylinder. Emphasis is on high throughput with good web quality.
 
The revised HyperLayer NT offered by DiloMachines presents the latest state-of-the-art highspeed precision layering technique setting new standards which play an important role especially in hydroentanglement lines. In this application, it is important to achieve layering speeds up to 190 m/minute using sophisticated viscose fibres and a layering width of about 4 m while at the same time having a high layering precision in cross and longitudinal direction.  
 
DiloMachines will also present its portfolio to improve quality and reduce costs. The FutureLine study “3D-Lofter” – first presented at ITMA 2019 in Barcelona – is part of this programme. In this study individual web forming units can deposit fibre masses on freely programmable spots in longitudinal and cross direction thus saving overall fibre mass in applications such as deep moulded parts for the automotive interior. This ability reduces costs in production and operation. The “IsoFeed” concept for a more even flock mat for direct cards and aerodynamic web forming is another interesting field of web mat quality improvement.

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.