From the Sector

ERIC PIERREJEAN, CEO OF JEC GROUP

Mr. Eric PIERREJEAN, who joined the company in January, has been appointed Chief Executive Officer, succeeding to Mrs. Frédérique MUTEL. He will be in charge of the further development of the company after two decades of growth under Mrs. MUTEL leadership, dedicated to the development and the promotion of the composite materials industry. Before joining JEC Group, Eric PIERREJEAN was Division General Manager at Comexposium from 2011 to 2017. Prior to this, he spent much of his career in sales and marketing positions, spending more than 15 years in the automotive sector (BMW Group, Land Rover) as well as in the sports goods industry (Nike).

ADELINE LARROQUE, EVENTS DIRECTOR FOR EMEA

Mrs. Adeline LARROQUE joins JEC Group as Show Director JEC World and EMEA Events with more than 15 years of Global work experience as she has worked in several countries such as USA, UK, China, India, Qatar and UAE where she has developed a strong skill set in exhibitions and events management. After a successful experience at Reed Exhibitions France and China managing numerous exhibitions in the Aerospace, Material, Security, Maritime, Logistics, Construction and Medical industries, she then worked for Qatar Tourism Authority as Head of Exhibitions driving growth for the Doha Jewellery Show, Qatar Motor Show and Women Fashion exhibitions. Lately, she worked for the Events division of the Daily Mail Group supervising the Abu Dhabi International Petroleum Exhibition and Conference as Event Director.

Cinte Techtextil China opens its doors next week, with around 480 exhibitors from 22 countries and regions preparing for another successful showcase of the world’s leading textile innovations. Leading international and domestic brands will feature in halls N1 – N3 at Shanghai New International Expo Centre from 4 – 6 September, making Cinte Techtextil the ideal place to make connections and gain insight into Chinese and Asian market trends.

The technical textile industry in the Asia region, and China in particular, has been growing steadily and is predicted to continue doing so. China’s total output of technical textiles and nonwoven products is estimated to account for 30% of global production by 2020, and double that of 2013. This high potential for growth, achieved through investments worth billions of dollars, has drawn attention from European exhibitors, who are set to travel to the region for Cinte Techtextil.

This year’s European Zone will feature around 30 exhibitors from countries including Austria, France, the Netherlands, Sweden, Switzerland and the UK, while further exhibitors can be found in national pavilions from Belgium, Germany and Italy. In addition to this, the Czech Republic will present its debut pavilion, showcasing exhibitors with solutions for technical yarn, fabric processing and nonwoven fabrics.

In addition to this, exhibitors from 12 more countries and regions will present their latest innovations to the market. These include domestic and international exhibitors from China, Hong Kong, India, Indonesia, Israel, Japan, Korea, Saudi Arabia, Taiwan, Thailand, Turkey and the US.

Belt and Road: a success story for Buildtech
Following higher regulations and quality standards that aim to exceed Western levels, demand is high in China for production machinery. What’s more, with the national nonwovens market displaying particularly fast growth, Cinte Techtextil has attracted some of the world’s leading nonwoven and weaving machinery brands.

The fair will showcase leading global exhibitors across 12 application areas. Two areas to watch out for include Buildtech and Mobiltech, which are both performing well in Asia and specifically in China. The Belt and Road initiative brings Buildtech a great deal of benefits through China’s enormous investments in global infrastructure. Adding to this, China’s automobile production has been increasing 3% year-on-year, with particularly high growth seen in new-energy vehicles, SUVs and commercial vehicles. China has become the world’s largest auto producer, and this has been boosting progress in the Mobiltech category.

Cinte Techtextil fringe programme a hub of industry insight
A comprehensive fringe programme will keep Cinte Techtextil fairgoers up to date with industry news, with standout events including the 7th China International Nonwovens Conference. Focusing on the global nonwovens industry, topic highlights include the latest innovations in China’s nonwovens industry, an insight into the North American nonwovens market, future trends in the global hygiene product market, and more. The conference will also discuss innovations and developments in filter materials and the wipe industry.

The first day of the fringe programme will see a panel discussion in hall N1, moderated by the Taiwan Technical Textiles Association (TTTA), with confirmed panellists including DuPont, IBENA Textilwerke and SGS-CSTC Standards Technical Services. The panel will focus on current trends, developments and standards in the protective textile industry.

Other fringe programme events will include seminars and product presentations led by industry leaders on the latest global technologies and market trends, and an Innovation Showcase Area in a variety of application categories. 

Intertextile Shanghai Home Textiles has always been at the forefront of the China and Asia markets for participants to find the latest products from around the world and learn about the current market trends. This year, a series of fringe programme events together with some new show features will inspire fairgoers throughout the four-day fair.

New features for contract business

Given the growing demand for textile solutions for architecture, interior design and the hotel industry, the coming August fair will highlight leading contract upholstery suppliers with distinctive labels. In addition, the show will feature a showcase area at hall 5.1 which displays quality contract upholstery from exhibitors. The area will be decorated by interior designers, demonstrating the functionalities of different contract textile products.

To introduce the opportunities that the textile industry can capture from contract business, both domestic and international architects, hoteliers, interior designers and industry experts have been invited to share their insights about design, market, materials and project management on the Contract Business Days, on 28 & 29 August.

Naima A Khan, founder and interior designer from The Green Design in UAE, for instance, will be speaking on The Art of Sustainable Interior Design. She has worked with many international home fashion retail store developers, as well as textile and interior companies, and is experienced in using therapeutic colour schemes, sustainable materials and sunlight in different design projects. Another guest, Esra Lemmens, who is also a designer and active speaker at design events, will talk about the expanding importance of design throughout Dubai as well as her suggestions for doing business in Dubai.

Other speakers also include Martin Oliu from the international design company, Harmony World Consultant and Design (HWCD). He has participated in a broad area of design such as architectural construction & interior design and is responsible for various luxury residential and hotel design projects. Professor Thomas Charles, who has been working on industrial product design and research for user experience & consumer behaviour study, business strategy and branding designs will give a talk on ‘The Power of Innovative Design’. Trevira CS will also participate in the Contract Business Day through their Chinese representative, Jenny Zhang, who will share how the permanently flame retardant Trevira CS textiles can fit into contract business.

Digital printing and technics remain a focal point

The Digital Printing Micro Factory concept was first introduced in the 2017 edition of Intertextile Shanghai Home Textiles, and received much attention and positive feedback. To cater to the growing demand for efficient, one-step textile solutions, Global Fortune Limited from Hong Kong will work jointly with Kornit Digital and Bullmer to set up a Micro Factory at this August’s fair. An advanced digital printing system – Allegro & Cut by Kornit Allegro – will be introduced. The system streamlines the entire production process by combining printing and drying together so multiple machinery is not needed. It is also eco-friendly as one single ink set suits various fabric types, and designs will be printed in shapes and sizes that are ready for cutting. Visitors can learn more about the complete production process from printing and cutting to sewing via the onsite demonstration.

In addition to forums discussing how digital printing helps flexible production, there will also be an array of forums where some top domestic industry players will share their experience in resolving  technical problems in productions and satisfying requirements in different product tests.

Forward-looking events to ignite inspiration

The trend committee formed by international trendsetter the NellyRodiTM Agency has developed three themes, namely Caring Future, Crazy Future and Emo Future for the 2019 International Lifestyle Trends. Apart from the trend area where product displays are located, visitors can get a better understanding about the future living styles from the panel discussion and trend area tour. The agency’s creative director, Vincent Grégoire, will guide tours to explain the trend concept. He will also join other industry experts in the panel discussion on consumer lifestyle trends.

Another inspiring event during the show is the Future Talk in which representatives from different industries including fashion brand Shiatzy Chen, home appliance giant Haier, gourmets and lifestyle experts will share their perspectives on the future trends.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more about this fair, please visit: www.intertextilehome.com.

Archroma, a global leader in color and specialty chemicals, recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, aiming to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.

Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma® color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.

The Color Atlas by Archroma® uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Color Atlas’ Library, with over 4,300 colors on cotton poplin; the two-volume ‘Color Atlas Compact’ for improved portability; and the ‘Color Atlas Online’ which enables you to take an image with your smartphone and identify the closest Color Atlas shades.
“Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about color trends,” explains Chris Hipps, Global Director of Archroma Color Management Services. “We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience.”

“Carlin is at the forefront of trend forecasting,” explains Edouard Keller, Head of International Sales, Carlin. “And that includes the use of color. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with color.”

Business networking event on the future of leather interiors

Lectra, the technological partner for companies using fabrics and leather, welcomed guests from all areas of the automotive leather supply chain at its International Advanced Technology Center (IATC) in Bordeaux-Cestas, France, for two action-packed days of demonstrations, workshops and talks by industry experts during the fourth annual “Go Digital” automotive leather event.
Building on the previous editions’ themes of digitalization of manufacturing processes and the adoption of Industry 4.0 principles, this year’s presentations focused on the value creation enabled by leveraging manufacturing data. A showcase for the innovative applications Lectra is developing based on Industry 4.0 principles, the company’s trade gathering demonstrated how disruptive new technologies are enhancing the onboard experience while reorganizing the automotive interiors supply chain.

Several guest speakers provided insight into the ways industry megatrends are impacting the automotive cockpit of the future. As motorized vehicles become increasingly autonomous, connected and electrified, cementing their place in the shared mobility landscape, suppliers must now devise new strategies to achieve profitable growth. Traditional business models are losing ground to cross-functional collaboration partnerships, making it even more challenging to compete in the fast-moving connected, shared economy.
“It is disruptive for the entire automotive supply chain,” remarks Nathalie Saint Martin, Vice President, Group Purchasing, Faurecia. “We are all learning to evolve together and enhance the added value to our end-customers. The level of collaboration we are now seeing among suppliers is unprecedented.”

Other keynote speeches included market research consultancy Frost & Sullivan’s analysis of automotive trends in the data-driven economy, Testing, Inspection and Certification (TIC) specialist Bureau Veritas’ vision of data protection for automotive and a presentation of industry insights firm WardsAuto’s selection of top 10 best vehicle interiors of 2018.
The event enables a diverse array of supply chain players in automotive interiors to gather with their peers. "Events like this one are a great opportunity to talk face-to-face with other suppliers about industry-wide challenges,” notes Claus Lattner, Director Engineering, Process Management, CoC Cut Sew Wrap Global, Yanfeng Automotive Interiors. “It is not often we find ourselves in the same room to talk about consumer perception and the sustainability of leather, for instance."

“The event provided a great opportunity to interact with suppliers who have a direct impact on innovation in interior design and manufacturing,” said John Sousanis, Managing Director of Wards Intelligence.
For Javier Garcia, Senior Vice-President, Automotive Sales, Lectra, bringing together the automotive leather community is especially important as it rises to new business challenges stemming from continually changing consumer habits and the digitalization of manufacturing processes. “Connectivity and occupant comfort are increasing the amount of high-tech content in automotive interiors, but the up-market appeal of leather makes it a constant,” states Javier Garcia. “By fostering exchange, Lectra is doing its part to help the automotive leather ecosystem evolve to meet new consumer expectations.”

• In its aim to promote composites materials, JEC Group will highlight the latest technologies that enable the automotive industry to innovate in product design, emission reductions and production.

Paris - In its mission to address composites end-use industries specifically, JEC Group, the world leading organization for the promotion of composite materials, moves up a gear to target the automotive industry. Introduced many decades ago in car manufacturing, and not only for high-end performance models, composites are now offering many alternatives to steel and aluminum, thanks to their specific features, which go far beyond their lightweight properties.

“Today, nearly 2.9 cars are produced and sold worldwide every second. Yet growth potential is still enormous. In value, the automotive industry makes up 20% of the total composites market with promising opportunities for lighter, stronger and more efficient materials in the years to come. They offer new design opportunities, enable a reduction in tooling investment and allow several functions to be integrated in one, on top of their corrosion and impact resistance. Furthermore, composite materials contribute to the development of a new generation of cars, offering innovative battery integration solutions for electric vehicles, as well as a new generation of fuel storage tanks for hydrogen-powered vehicles. JEC Group is moving forward in its strategy to democratize and promote the use of composites materials among end-user segments that, in this case, are OEMs and car manufacturers,” said Ms Frédérique MUTEL, JEC Group President & CEO.

The BMW i3 the largest-volume production car ever to extensively use composites for emission-free mobility

With this in mind, JEC Group will invest in a significant number of composites pavilions at key automotive events in Europe, America and Asia. The first of these will be at Mondial.Tech Paris, part of Paris Motor Show, held on October 2-6, 2018 in Paris. The composites pavilion will include an innovation showcase, expert presentations and networking activities.

The second composites pavilion will be at the North American International Auto Show in Detroit on January 14-18, 2019 and will focus on the same goals of sharing knowledge and developing networking.

Additional events, particularly in Asia, are being planned to cover the global automotive market.

Although the composites pavilions are organized by JEC Group, they will be supported by major composites manufacturers. These combined efforts will enable stands to showcase several solutions provided by composites for the automotive industry, driving innovation in this sector.

• Deep Insights into the Multifaceted World of Cotton
• Quality, Innovation and Digitalisation are Crucial

From the 21st to the 23rd of March, the international cotton industry came together in the historic Bremen Town Hall, under the motto "Cotton Insights". More than 500 participants from almost 40 countries came to exchange views on the latest trends in the natural raw material as part of the conference organised by the Bremen Cotton Exchange in cooperation with the Fibre Institute Bremen. The 34th International Cotton Conference provided a varied, in-depth programme which addressed the current and burning issues within the industry.

Summarising his visit to the conference, Kai Hughes, Executive Director of the International Cotton Advisory Committee (ICAC) in Washington said “The Bremen Cotton Conference is unique because it brings the diverse world of cotton together in one place. It is always a great opportunity to learn about the latest innovations, talk to cotton merchants and get an overview of the industry".

Sustainability and Cotton
This year, the conference developed into a whole week of diverse events around the entire cotton supply chain. With the “SUSTAIN” event, which was organised in cooperation with the Weser-Kurier newspaper, it was possible to build a bridge between the issue of sustainability and the end consumer.
With the focus on Africa, the emerging continent, which also has a special significance for cotton, became the centre of attention.

In his opening speech, Henning Hammer, President of the Bremen Cotton Exchange, made it clear that sustainability is also of great importance during the Cotton Conference: "The three pillars of sustainability – the environment, the economy and social issues – were already playing a role in the cotton industry when the word sustainability was far from being on everyone's lips.
Many changes that are being demanded in the sense of responsible agriculture and responsible trade take their time, many are already in the starting blocks and a lot already exists. We have a very alert, active agricultural research worldwide."

The Keynotes
The keynote session, moderated by the journalist Lisa Boekhoff from the newspaper Weser-Kurier, gave participants an overview, with an informative analysis of the current cotton situation. Kai Hughes, executive director of ICAC, emphasised in his keynote address the need to provide credible facts and figures which should be the basis for the entire supply chain. The marketing of cotton and changing consumer habits in a globalised and digitalised world were the subject of lectures by Mark Messura, Cotton Incorporated and Robert Antoshak, Olah Inc. Eugen Weinberg and Michael Alt from Commerzbank took a look at the raw material from a stock market perspective.

Traceability and Digitalisation
Digitalisation is also a cross-cutting issue that runs through the entire supply chain of the cotton industry. In his opening speech, Prof. Axel S. Hermann, Head of the Fibre Institute Bremen, emphasised the importance of digitalisation for the industry. “It enables new approaches in cotton cultivation and textile processing, but also influences consumer behaviour and thus the necessary changes in the textile industry.” The focus is on the status quo of the implementation, as well as the opportunities and risks of digitally controlled, vertically integrated procurement and sales processes and the associated challenges at retail level.

Another current topic is traceability, which is also closely linked to sustainability. More and more buyers want to know whether their suppliers are meeting the promised sustainability criteria for their products, also textile products. Consequently, the conference presented various techniques for testing the authenticity of a cotton provided in the finished textile, such as DNA testing, fingerprint analysis technique, marker methods and block-chain processes.

Cotton Quality
In addition to current subjects such as digitalisation and traceability, questions of cotton quality have traditionally been an essential element of the Cotton Conference, which was further reinforced this year with the "Spinners Seminar". The spinning mill seminar, which was carried out by the Cotton Exchange and the Fibre Institute in cooperation with the ITMF and IVGT associations, far exceeded expectations.

More than 70 participants discussed the handling of impurities in supplied cotton in the manufacturing process.
In addition, in a high-level expert session, there was an exchange of the latest research results which determine the future of cotton production and the processing of cotton into innovative products.

• JEC Group pays tribute to the winners at JEC World 2018

The 2018 session of JEC World, the reference trade show organized by JEC Group, is in full swing and the focus is on innovation!
The JEC Innovation Awards ceremony, which took place on the Agora stage on Wednesday, March 7 at 5 pm, opened with a presentation by Yves Rossy, aircraft pilot and inventor of the first jet-powered wingpack. Then the jury revealed the names of the composite champions up for a JEC Innovation Award. Eleven winning innovations were chosen, out of the thirty finalists that had been previously selected from more than 100 applications from all over the world.

“JEC Group supports innovation. In 1998, it created the first award dedicated to composites, as a way to promote and reward the sector’s champions. Thanks to the work of JEC Group’s teams, the program has become an international benchmark. Each year, we receive more than a hundred applications from all over the world. Selection is now based on criteria like the level of involvement of the innovation’s partners in the value chain, the technical nature of the innovation, or its commercial applications,” explains JEC Group President & CEO Frédérique Mutel.
A new feature this year is that the jury revealed the winners during the ceremony, and the public could choose their favorite innovation before, during, and after the ceremony. So there is still time to vote! Votes are opened until Thursday March 8th, 5pm http://innovationawards.jec-world.events
Did you miss the ceremony?

11 AWARD WINNERS:
AEROSPACE APPLICATION
Winner:
AeroComposit, JSC (Russia) and its partner Solvay (United Kingdom)

• Infusion technology for an aircraft wing

The use of infusion technology to manufacture primary structural components for an aircraft wing. The technology makes it possible to create extra-long, integrated composite structures with complex aerodynamic shapes.

AEROSPACE PROCESS 
2 tied winners!
Winner: Airbus (Germany) and its partners, BMW Group (Germany), Technical University of Munich (TUM) (Germany), Neue Materialien Bayreuth GmbH (Germany), Werkzeugbau Siegfried Hofmann GmbH (Germany), BASF SE (Germany), Foldcore GmbH (Germany), Neenah Filtration (Germany) and SGL Carbon GmbH (Germany)

• Complex structural applications for MAI sandwich technology

Cost-effective production of a complex 2.5D structure made of thermoplastic composite sandwich, with very short cycle times: under 5 minutes for aerospace materials and 2.5 minutes for automotive materials.

Winner: M. Torres Diseños Industriales SAU (Spain)
Moldless process to manufacture one-piece parts
A new manufacturing process for oversized one-piece reinforced composite structures, without requiring the use of complete molds.

AUTOMOTIVE APPLICATION
Winner: Ford Werke GmbH (Germany) and its partners, Gestamp (United Kingdom), GRM Consulting (United Kingdom) and University of Warwick (United Kingdom)

• Lightweight composite automotive suspension part

Structural suspension part made of lightweight composite, using a brand-new patented process for prepreg/SMC/steel overmolding that was designed using a new computer-aided engineering (CAE) technology.

AUTOMOTIVE PROCESS
Winner: Audi AG (Germany) and its partners, Voith Composites GmbH & Co. KG (Germany), Dow Automotive (Switzerland), and Zoltek Corp. (United States)

• Series production of a rear panel module made of carbon composite

For the first time, the potential of carbon fiber reinforced plastics (CFRP) is used to full advantage in series production with a new rear panel module and cost-effective production technologies.

CONSTRUCTION & INFRASTRUCTURE
Winner: Komatsu Seiren Co., Ltd. (Japan) and its partners, Kanazawa Institute of Technology (Japan) and Nagase ChemteX Corporation (Japan)

• Cabkoma cable made of CFRTP

Komatsu Seiren has developed a cable made of molded carbon fiber reinforced thermoplastic (CFRTP), using a very cost-effective process that consists in polymerizing a thermoplastic epoxy resin in situ.

MARINE
Winner: Uljanik JSC (Croatia)

• Composite cargo decks for a vehicle carrier

On the SIEM Cicero, a vehicle carrier with a capacity of 7,000 vehicles, glass-fiber reinforced composites are used for a number of the structures for the cargo decks, thereby considerably reducing the ship’s weight, fuel consumption and CO2 emissions.

RAILWAY
Winner: ELG Carbon Fibre Ltd. (United Kingdom) and its partners, Alstom Transport (United Kingdom), Magma Structures (United Kingdom), the University of Birmingham (United Kingdom), and the University of Huddersfield (United Kingdom)

• A bogie frame made of optimized lightweight carbon fiber

This project has developed the very first carbon-fiber bogie frame that uses a recycled material, making it possible to overcome the obstacles to a commercial adoption of this type of structure.

SPORTS & LEISURE
Winner: BMW Group (Germany) and its partners EDAG Engineering GmbH (Germany), KraussMaffei Technologies GmbH (Germany), Chr. Karl Siebenwurst GmbH & Co. KG (Germany), TUM-LCC (Germany), Automation W + R GmbH (Germany), and FHG-IGCV (Germany)

• A modular construction system for the rear swing arm suspension of a motorcycle

A modular system to produce a complex-shape swing arm suspension reinforced with carbon fiber. The system can adjust the mechanical properties on a case-by-case basis, for a competitive cost and weight compared to metal solutions.

SMART CITIES
Winner: MC Materiales Compuestos (Argentina) and its partners, Plaquimet (Argentina), Purcom (Brazil), IS Groupe - Composite Integrity (France), and G12 Innovation (Brazil)

• The Wet Core Pod composite housing module

The Wet Core Pod is a composite housing module with an industrialization potential that can facilitate the most complex, costly and difficult step in a construction project.

SUSTAINABLE DEVELOPMENT
Winner: Cetim-Cermat (France) and its partner, CETIM (France)

• “3-in-1” line for producing recycled composites

A modular line that uses an innovative thermomechanical process to make large panels from recycled composites or plastics. The panels are then thermoformed into parts.
 

Sanitized®Odoractiv 10 with patented, dual-action technology

SANITIZED AG presents a new unique dimension to odor-management for functional polyester textiles. The newly developed wash-resistant Sanitized®Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn. The underlying technology that has been further developed was awarded the Swiss Technology Award. Goodbye permastink!

Manufacturers of functional polyester textiles from all over the world face the same challenge: freshly washed garments develop an unpleasant odor even after a short wearing period. The cause of this undesirable effect is not the human perspiration itself, but the bacteria that break down the perspiration. This process of decomposition generates the characteristic sweet, pungent smell. Once the bacteria, or the odor molecules, have penetrated into the surface of the polyester textile, they remain there permanently. Machine wash cycles and special detergents will never completely eliminate them. The bacterial colonization produces a biofilm on the polyester, which not only causes unpleasant odors, but also has a negative impact on the properties of the material.

Surface modulation with anti-adhesive properties
This is exactly where the new, dual-action technology from SANITZED AG comes into play: the surface of the textile is "coated" with Sanitized®Odoractiv 10 in the padding process. This creates a protective film on the surface of the textile. The bacteria use this anti-adhesive protective film as the basis for latching onto the garment. The bacteria can therefore be completely washed out in a normal wash cycle, consequently preventing any biofilm from forming. An anti-adhesion test method was developed in cooperation with EMPA to prove this Wash Effect.

The second advantage: Sanitized®Odoractiv 10 has a high adsorbing effect. Odors are "trapped" and removed during a normal wash cycle. The new product is the result of a technology that has been further developed and was awarded the Swiss Technology Award. The odor adsorption is identified using GC-MS.

As the Product Manager at SANITIZED AG, Urs Zihlmann, succinctly puts it: "Sanitized®Odoractiv 10 marks the end of permastink in polyester textiles." Sanitized®Odoractiv 10 can be combined with other Sanitized®products, in particular with products based on zinc pyrithione. The treatment does not influence the feel of the final treated textile.

Wash-resistant, sustainable and still "no nano"
The odor-reducing function is clearly still going strong even after 50 wash cycles. This is even the case if garments are washed at 30°C, either by hand or in the machine, meaning consumers save on water and energy, not to mention that the piece of clothing will look great for longer.

As with all its other products, SANITZED AG does not use any nano technology. The Hohenstein Institute has awarded the company the rating Skin Friendly, the bluesign®registration is underway. The product also bears the label Eco Passport by OEKO-TEX®.

"The unique, dual Odor Control Function of Sanitized®Odoractiv 10 enjoys a unique position in the market and it furthermore fulfills two market requirements: the prevention of permastink and the minimization of odor intensity during wear. Almost all manufacturers of functional polyester textiles are confronted with this problem," commented Urs Zihlmann. "The new technology creates tangible added value for consumers. This is a competitive differentiating
advantage for global marketing."

As with all other products, the service provided by SANITIZED AG includes technological advice before and during production, in the definition of the verified efficacy and in the use of the Sanitized®Ingredient Brand for promotional purposes.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.