From the Sector

SEEK is not only presenting the first edition of its new chapter in January 2024 but is also welcoming a new partner on board: UNION Showroom. The new alliance from Berlin combines the strengths of both formats intending to offer buyers from all over the world an even more comprehensive experience in Germany's fashion capital.

With united forces, the two teams led by Marie-Luise Patzelt (SEEK) and Felix Engelmann (UNION Showroom) are showcasing their new project "THE JUNCTION". A selection of brands will be presented in Station Berlin's exclusive loft spaces, including Nudie Jeans, Tenue, Viberg, White Sand, Paltò, Freenote Cloth, Ootoo Boots and A New Sweden. At the same time, the lofts are the transition to the UNION Showroom, taking place at the neighbouring Kühlhaus. The collaboration embodies the idea of a cooperative platform that enables buyers to discover the best collections from both platforms.

THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

Rieter has opened its first Repair Services station in Tashkent, Uzbekistan, on December 1, 2023. It will enable both faster repair turnaround and minimum production downtime.

The station’s capabilities cover both mechanical and electronic repairs for all types of Rieter machines, including spinning and winding. In addition, the repair station has a warehouse where critical parts, such as control units, sensors and drives are stocked to ensure quick turnaround times for repairs. The new service station will operate in collaboration with Textile Service Solutions.

Rieter’s global Repair Services network comprises 25 repair stations in 19 countries. Each repair station is fully equipped with the testing and calibration equipment required to provide the highest quality repairs. Certified Rieter repair services engineers perform both on-site and in-workshop repairs, using original Rieter repair components and spare parts. The new Repair Services station in Tashkent complements Rieter’s presence in Uzbekistan, providing state-of-the-art repairs and sustainable solutions combined with dedicated support to local customers.

Carbios and L’Oréal have won the “Pioneer Awards” in the Industry category, presented by the Solar Impulse Foundation at the first World Alliance Summit. This prize was awarded to Carbios for its enzymatic PET recycling solution, labeled “Efficient Solution” by the Solar Impulse Foundation since 2019, and to L’Oréal for using this technology for the first time in a cosmetics bottle prototype. Carbios’ solution offers brands an alternative to petro-sourced plastic that helps them meet their sustainability commitments. This advancement paves the way for future applications in other sectors such as packaging, food and beverage, and textiles.

Carbios and L’Oréal: a long-term collaboration
Since 2017, Carbios and L’Oréal have been working together with a shared vision of accelerating the transition to a circular economy for plastic. In 2017, both companies created a Consortium to improve the recyclability and circularity of PET packaging.  Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe joined this Consortium in 2019 to scale up Carbios’ innovation. The world’s first enzymatically recycled PET packaging was made in 2021 using Carbios’ biorecycling process. The world’s first PET biorecycling plant is scheduled to be commissioned in 2025. In parallel, Carbios is rolling out its technology internationally through licensing agreements.

The environmental benefits of biorecycling developed by Carbios
Recent life-cycle analyses^[1] show a 57% reduction in CO₂ emissions compared with the production of virgin plastic^[2], and for every tonne of recycled PET produced, 1.3 tonnes of petrol are avoided. Compared with conventional recycling, enzymatic recycling is 4 times more circular (calculated according to the Ellen MacArthur Foundation’s Material Circularity Indicator). Thanks to its highly selective enzyme, optimized for efficient PET degradation, Carbios’ depolymerization process can process all types of PET waste, including colored, multilayer or textile waste that cannot be recycled using current technologies. Furthermore, the two monomers produced (PTA and MEG) make it possible to recreate recycled PET products of identical quality to virgin ones, and suitable for food contact.
 
 
^[1] Database ecoinvent 3.8
^[2] French scenario, taking into account the detour of 50% of PET waste from conventional end-of-life. Virgin PET: 2.53 kg CO₂/kg (cradle to gate)

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen makes his return to the brand to begin a new era of collaboration that will redefine creative innovation and build a cultural legacy for the future.

Chen is the Founder and Creative Director of global lifestyle brand CLOT, which is celebrating its 20th anniversary this year. After moving from Vancouver to Hong Kong in his youth, the clash of East meets West began for him as he adapted to the exposure to different cultures. His experiences and new perspectives opened his eyes to globalism and started to lay the foundation for what would eventually become CLOT.

For his partnership with adidas Originals, Chen will bring an innovative vision and creative prowess to introduce exclusive collaboration styles, leveraging adidas’ extensive archive and history in the process. With a focus on fostering cultural exchange between the East and West, adidas is partnering with Chen to introduce collections that push boundaries and defy the norms with his thought-provoking designs.

Celebrating the shared commitment to creative innovation between adidas Original and Edison Chen, the “Change The Generation” collection explores three distinctly different styles ranging from ultra-lifestyle to formal dress and active/streetwear bringing to life a collection that can be explored individually as well as a collision of the three lifestyles together.  

Pieces from the collection will start becoming available in January 2024.

adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

IVY PARK NOIR’s offering includes footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over the knee boot offers utilitarian fantasy.

At a kick off meeting hosted by Mango, EURATEX and 20 incoming members presented ReHubs Europe, a new international non-profit organisation poised to give a boost to the textile recycling. The launch follows three years of intense preparation, and the publication of a Techno-Economic Study, which analysed the business case, cost and environmental benefits for upscaling textile waste recycling in Europe.

ReHubs Europe will gather key players from the textile value chain - textile manufacturers, fashion brands, collectors and recyclers, chemical industry, technology providers - who welcome the ReHubs joint ambition to recycle 2.5 million tons of textile waste by 2030. This requires up to 250 industrial projects across Europe, covering different types of fibre-to-fibre recycling.

ReHubs Europe is the industry’s response to the upcoming EU legislation, which sets compulsory collection and sorting of textile waste, by 2025. To manage this, an upscale of recycling capacity is needed as well as a collaboration of different players from the value chain.

Chris Deloof will lead ReHubs Europe as Executive Director. Chris has a long-standing experience in the textile sector and is a passionate advocate for cross-industry collaboration. Moreover, Chris is deeply committed to driving the transition towards a circular economy, which aligns seamlessly with ReHubs Europe's mission.

ReHubs Europe will operate from Brussels, in close partnership with EURATEX. Membership is open to any companies who wish to invest in textile waste recycling in Europe.

•    First production supercar created with Hypetex coloured carbon fibre
•    Paint-replacement technology reduces weight to enhance performance

British car manufacturer Briggs Automotive Company (BAC) has created a unique Hypetex coloured carbon fibre version of its Mono R, reducing the weight by removing the need for paint.  

The original BAC Mono R was created to be lighter and more powerful than the standard model, with 343bhp and 555kg total weight, equating to a power-to-weight ratio of 618bhp-per-tonne. By removing the need for paint coatings in this version, the net weight of the exterior is reduced compared to a painted shell, resulting in a further improved overall performance.

The car’s body was created using Hypetex’s titanium carbon fibre twill, and finished with a crystalized lacquer, offering a unique aesthetic finish. The ultra-lightweight supercar can accelerate from zero to 60mph in less than 2.5 seconds.  

Hypetex’s paint-replacement technology retains the visible weave, allowing for a bold design and a choice of colours without technical compromises, perfectly aligning with BAC’s initiatives to maximise performance whilst creating bespoke supercars. Paint generally adds 138 grams per metre squared, whereas Hypetex adds just 17 grams for the same area, offering an 8x weight saving.
This bespoke version of BAC’s single-seater Mono R was subject to BAC’s renowned BAC Bespoke programme, which ensures that no two Monos are the same. The client, a US-based collector, worked with BAC’s design team to design the car to their personal taste.   

Born out of Formula 1 technology, Hypetex offers manufacturers sustainable aesthetic materials with technical and efficiency benefits. This collaboration is an all-British success story, with the Hypetex carbon fibre body built by Formaplex, a leading UK-based manufacturing company who manufacture lightweight engineered solutions for top tier customers in Automotive, Aerospace and Defence markets. BAC’s supply chain is 95% UK-based.  

Hypetex continues to expand its growing portfolio of the use of coloured carbon fibre to add personalisation to the automotive field, with its material recently featured on the 2024 Ford Mustang Dark Horse.