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ITM 2024 presenting motto: 'Discover the Future' Photo: ITM Exhibitions
27.09.2023

ITM 2024 presenting motto: 'Discover the Future'

ITM Exhibitions will open its doors to host "ITM 2024 International Textile Machinery Exhibition" from June 4-8, 2024. Preparations are in full swing for the organization, where textile technology leaders will bring the latest products together with their visitors for the first time.

The ITM team focused on advertising and promotional activities in order to host thousands of visitors and sector investors from all over the world at the ITM 2024 Exhibition, which halls were almost full due to intense participation demands. In this context; 'ITM 2024 Video', which tells the story of the increasing success of ITM exhibitions over the years and which is eagerly awaited by the whole sector, has recently been published. The video, which was published in Turkish and English on social media accounts such as YouTube, LinkedIn, Instagram, Twitter and Facebook, was viewed by more than 30 thousand people in total and received great appreciation from the viewers.

ITM Exhibitions will open its doors to host "ITM 2024 International Textile Machinery Exhibition" from June 4-8, 2024. Preparations are in full swing for the organization, where textile technology leaders will bring the latest products together with their visitors for the first time.

The ITM team focused on advertising and promotional activities in order to host thousands of visitors and sector investors from all over the world at the ITM 2024 Exhibition, which halls were almost full due to intense participation demands. In this context; 'ITM 2024 Video', which tells the story of the increasing success of ITM exhibitions over the years and which is eagerly awaited by the whole sector, has recently been published. The video, which was published in Turkish and English on social media accounts such as YouTube, LinkedIn, Instagram, Twitter and Facebook, was viewed by more than 30 thousand people in total and received great appreciation from the viewers.

“Discover the Future!” in the video prepared with the main theme “Discover innovations, technologies, the future...” and including clues about the ITM 2024 Exhibition, was revealed as follows:
The textile sector is among the souls of the economy with its production capacity, export volume, and contribution to employment. Many R&D centers around the world and in Turkey are breaking new ground by taking their work and innovations one step further every day. Textile technology leaders are developing technologies that consume less water and energy, are easy to use, are software and automation supported, keep up with trends and respect the environment while doing so. Industry stakeholders, especially textile manufacturers, are now curious about the answer to this question: 'What will be the future of the textile industry, which is digitalizing, complying with sustainability principles, and signing groundbreaking innovations? This question will be answered at ITM 2024, which will host the latest innovations, technologies, artificial intelligence-supported machines, software and design excellence devices in textile machinery.

More information:
ITM Turkey digitalization textile machinery fair textile machinery
Source:

ITM Exhibitions

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adidas celebrates next Gen Icons of the Game (c) adidas AG
Lena Oberdorf, Mary Fowler and Alessia Russo
12.07.2023

adidas celebrates next Gen Icons of the Game

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

More information:
adidas AG Sportswear
Source:

adidas AG

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