From the Sector

Less than 24 hours after winning Paint the Future awards, three startups have already signed their letters of intent to continue working together on sustainable business opportunities with AkzoNobel.

It’s the next step of a continuing collaborative innovation journey. The startups had the opportunity to explore their solutions with their mentors and industry experts through each phase of the global startup challenge, including an intense three-day bootcamp. Now having signed the letters of intent, they will develop their solutions even further with AkzoNobel.

“The winning startups are joining our go-to-market acceleration program, connecting them to a global network of people and resources,” says Menno van der Zalm, Director of the AkzoNobel Incubator. “Over the next six months, we’ll work together to validate their solutions for our customers and develop a joint value case.”

The following three solutions won over the international jury of experts and business leaders:

• Winner: SolCold
  The solution from Israeli startup SolCold is a sustainable self-cooling coating based on anti-Stokes. It uses the sun’s energy to keep the inside temperature much cooler without having to use any electricity.
• Winner: Aerones
  Latvian startup Aerones brings a robotic solution to wind turbine maintenance. Their crawling robot allows technicians to safely and efficiently perform inspections, cleaning and repairs at height.
• Winner: SprayVision
  From the Czech Republic, SprayVision brings a data-driven approach to optimizing spray application of paint, offering customers full control over the process. The solution helps to reduce environmental impact by saving material and improving quality.

Five players in the textile service industry announce the establishment of Cibutex (Circular Business Textiles). This new cooperative is dedicated to the recycling and recovery of fibres from discarded textiles. Cibutex wants to contribute to a circular textile chain through cooperation in the whole sector.

The textile service has been implementing key Circular Economy solutions for some time: rental, care, repair and reuse of textiles for professional use. "As an industry, we are in a position to delve even deeper into the world of the circular economy. Every linen rental company has many of the same products, which go through the same process every time: the textiles are washed, sorted and collected again after the period of use. After many washes, the textiles are rejected. With this rejected textile, we see a unique opportunity to finally put the idea of a closed textile chain into practice. The used textiles that have reached the end of their useful life can be recycled on an industrial scale and the fibre raw materials can be recovered to make new textiles. We want to exploit this potential to the full by founding Cibutex, a cooperative for all textile service providers in Europe," says Cibutex director Jan Lamme, explaining the background of the unique project.

Cross-competitive goal
The founders of Cibutex are four well-known, competing textile service companies and one supply partner: Blycolin Textile Services (Zaltbommel, NL), Dibella (Aalten), Edelweiss Groep (The Hague), Lamme Textile Management (Amsterdam, NL) and Nedlin (Elsloo, NL). The companies have deliberately joined forces in order to implement sustainability in textiles and clothing by means of closed material cycles throughout the sector.

"Important resources are hidden in our B2B used textiles. We want to recover these in cooperation with relevant recycling companies and thus promote textile recycling as demanded by the EU Commission. We have come together to achieve sufficient critical mass to determine the final recycling of our discarded laundry, with the goal of moving from textiles to textiles," says co-founder Luuk de Win (Nedlin).

Sustainable eco-balance
"By recycling the raw materials of our used textiles, we contribute to reducing the social, environmental and climate impacts of the textile industry related to cultivation and production, and this leads to a long-term improvement of the ecological footprint of our industry," adds co-founder Marc van Boekholt (Blycolin).

Increasing value
To make the final transformation step of the circular economic model "textile service" a success, any European textile service company can become a member of Cibutex. The cooperative takes care of the collection, transport to the recycling partners and remuneration for the old textiles, which are now limited to bed linen, table linen and bath linen. In the future, however, the group wants to develop solutions for other textiles as well. For example, the recycling of workwear is also on the agenda. The founders of Cibutex agree that this too is a treasure trove of resources that must be addressed.

The Chief Creative Officer is the lead within the adidas design community and is responsible for shaping, defining, and shepherding the creative direction for the global brand and its three major labels – Performance , Originals, and Sportswear – to deliver a unified adidas brand experience. Willis will begin his contract beginning of April, reporting to Executive Board Member of Global Brands, Brian Grevy.

Willis is a creative visionary with a long-standing connection to adidas that dates back to 2005, most notably through his role in the concept and development of adidas by Stella McCartney in partnership with Stella McCartney He has remained integral to the growth and development of the partnership since its launch.

Beyond adidas by Stella McCartney, Willis has built a strong understanding of the company’s consumers, brand, labels, and categories through his work on a number of breakthrough projects, including a lead role in developing some of adidas’ most iconic material innovations.

Outside of his work with adidas he is revered for his tenure as Creative Director of British fashion heritage brand, Hunter, transforming what was a small single product business into a multi-category global fashion brand, and as co-founder of the trailblazing Wallpaper* Magazine. It is through this diverse experience that Willis brings not just creative expertise, but the ability to deliver across commercial, strategic, and leadership functions.

As Chief Creative Officer at adidas, Willis will provide global creative leadership, develop and nurture the brand’s creative culture, and empower teams across all design functions.

“Stepping into a permanent role at adidas and evolving our partnership is a great privilege and feels like an incredibly exciting and natural next step,” said Willis. “The power and influence of the brand on sport , sports culture, and beyond is immeasurable. I welcome the opportunity to help establish a new era of design and brand leadership at adidas and, together with the team, take adidas to even higher levels.”

“Alasdhair is a true icon of the industry and together we have produced some of adidas’ most innovative work, so to now have him lead our design community and set the future of our brand expression is a wonderful thing,” said Executive Board Member of Global Brands, Brian Grevy. “We are looking forward to seeing the influence of his unique creative vision, experience and expertise from developing and establishing some of the world’s most recognised brands.”

ITM 2022, which will be held at Istanbul Tüyap Fair and Congress Center on 14-18 June 2022, will be the first and largest international textile machinery exhibition to be held after a 3-year break. The leading brands of world textile technologies will launch their latest machines at ITM 2022.
The latest ITM Exhibition hosted the world textile industry with 1200 exhibitors from 64 countries and 60,000 visitors from 94 countries. ITM 2022 Exhibition in cooperation with TEMSAD and in partnership with Tüyap Tüm Fuarcılık Inc. and Teknik Exhibitions Inc. plans to set new records as one of the most important global organizations to be organized after the pandemic outbreak period.

The textile industry, which is among the leading sectors in Turkey's exports, demonstrated its power to the whole world, especially during the pandemic outbreak period. Achieving an increase of up to 40 percent in exports of textiles and raw materials, Turkey also broke records after records in medical textile, technical textile, and indoor textile exports.

Ranking in the top three in the most important market for the European textile machinery manufacturers, Turkey also attracted attention with its production performance during the troublesome pandemic outbreak. Many European machinery manufacturers, who spoke highly of Turkey's performance, announced that their machinery sales to Turkey increased in 2020 and 2021. Turkish textile companies, which increase their production capacity because they were unable to keep up with the demands, continue their new investments and modernizations.

Leading brands of textile technologies such as Picanol, Itema, Toyota, Saurer, Rieter and Trützschler are among the companies that will exhibit their latest innovations at the ITM 2022.

The vision of the OEKO-TEX® Association, which was founded in March 1992 through a partnership between the Hohenstein Research Institute and the Austrian Textile Research Institute (OETI), is still reflected today in the organization's core values: trust, safety, and sustainability. For three decades, OEKO-TEX® has pursued the goal of building trust for companies and consumers and enabling them to make responsible decisions to protect people and the planet. "Our services bring transparency to the international textile and leather industry supply chains," says OEKO-TEX® Secretary General Georg Dieners. "They enable all stakeholders to make mindful decisions that help preserve our planet for future generations."

OEKO-TEX® market leadership
In 1992, 20 years before the United Nations announced the Sustainable Development Goals (SDGs), OEKO-TEX® launched STANDARD 100 by OEKO-TEX®, now one of the best-known labels for product safety.
"It emerged from the Schadstoffgeprüft nach ÖTN 100(tested for harmful substances according to ÖTN 100), developed by OETI in 1989 to address increasing public interest in textile ecology and health," the Austrian Textile Research Institute reminds us. The limit values and test methods on which STANDARD 100 by OEKO-TEX® is based were internationally standardized and are adapted to the latest scientific findings and legislation at least once a year - a principle that is applied to all OEKO-TEX® standards. Prof. Dr. Stefan Mecheels, the owner of the textile testing service provider Hohenstein, adds: "From the very beginning, we have considered the needs of all players in the textile value chain and continue to create solutions for current and future market requirements."

At least seven SDGs are firmly integrated into the OEKO-TEX® product portfolio. For example, Good Health & Well-Being (SDG 3) and Clean Water & Sanitation (SDG 6) are reflected in the STeP by OEKO-TEX® factory certification, and Responsible Consumption & Production (SDG 12) and Climate Action (SDG 13) are implemented through the comprehensive MADE IN GREEN by OEKO-TEX® product label.

Today, the international association consists of 17 independent research and testing institutes focused on textile and leather, with contact offices in over 60 countries. They are responsible for the joint development of the test methods and limit values in the OEKO-TEX® Standards and carry out laboratory tests and factory audits according to globally uniform specifications. These comprehensive product and process audits to ensure appropriate risk management, consumer and environmental protection, and legal compliance. With their wide-ranging research and development, the accredited OEKO-TEX® test institutes provide important insight for innovations within the textile and leather industry. They work in close cooperation with manufacturers and make a significant contribution to the development of high-quality textile and leather products at all stages of the value chain.

Mirror of social and political development
Being close to the market, and ideally, one step ahead is essential to supporting companies who are adapting to constantly changing conditions and meeting consumer expectations. Therefore, the development of OEKO-TEX® is not only a reflection of scientific knowledge but also of social and political trends. The focus is always on standardizing sustainable action and measures and making it easier for the industry to quickly and comprehensively implement sustainability goals.

Exchange with third parties is particularly valuable for this purpose. OEKO-TEX® participates in various international multi-stakeholder initiatives such as the Organization for Economic Co-operation and Development (OECD), the Partnership for Sustainable Textiles, the ZHDC (Zero Discharge of Hazardous Chemicals), and Greenpeace.
In addition to cooperation with external multi-stakeholder initiatives, the OEKO-TEX® International Advisory Board (IAB) meets annually. The core function of the IAB is to help review consistent and market-oriented Standards development proposals by the OEKO-TEX® Working Groups. In addition, OEKO-TEX® is conducting a public stakeholder consultation to gain further insights from all interest groups, which it will integrate into further development of the Standards.
Using three decades of experience for the future
The founding goal of enabling responsible choices that preserve our planet for future generations has become increasingly urgent over the past 30 years. So, OEKO-TEX® is even more resolute than ever in developing comprehensive solutions. We stand by industry and consumers as a trusted partner for the challenges ahead. In addition to the IMPACT CALCULATOR launched in January 2022, which helps STeP by OEKO-TEX® certified production facilities reduce their carbon emissions and water consumption, this summer, the association will launch a service to help companies transition to the upcoming Due Diligence Laws.

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

A decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze. Sarah Borghi is one of the first Italian companies in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
 
The collection features two new generation materials. One is Amni Soul Eco®, a biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

*Reference System: ASTM D5511 - Standard Test Method for the Determination of Anaerobic Biodegradation of Plastics Under High-solids Anaerobic Digestion Conditions
** The Cradle-to-Cradle Product Innovation Institute, a non -profit organization, administer the Cradle-to-Cradle Certified™ Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force of society, economy and the planet. The Cradle-to-Cradle Certified Product Standard™ provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made aiming to achieve a circular economy approach.

• DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

Reifenhäuser Cast Sheet Coating - specialists for cast film, sheet extrusion and extrusion coating lines - will showcase a new production process for cost-effective film/nonwoven composites with an exceptionally low grammage at ICE (International Converting Exhibition) Europe. The leading international trade show for paper, film, and foil conversion and processing will be held at Messe München (Munich trade fair center) from March 15-17, 2022.

The Covid-19 pandemic and current supply shortages have exposed the dependence of companies on global supply chains. This situation is both a warning signal and an opportunity to boost and reorganize the local production of semi-finished products from the ground up. Reifenhäuser Cast Sheet Coating has now developed a trend-setting production process termed Ultrathin Coating, in particular for the sector of medical protective clothing. The process will permit customers to produce particularly lightweight film/nonwoven composites with greater cost efficiency and, as a result, more competitively. The patent-pending process has several advantages: It cuts film grammage by 66%; material consumption in the overall composite is reduced by 28%; and it slashes costs by up to 34% compared to conventional semi-finished products. Significant cost savings are achieved in various ways, for example, by replacing hotmelt adhesives, which reduces line maintenance to a great extent at the same time.

Mark Borutta, Sales & Marketing Specialist bei Reifenhäuser Cast Sheet Coating, erklärt: „Wir erleben derzeit einen nachhaltig wachsenden Mehrbedarf für medizinische Schutzbekleidung verbunden mit einer Rückholstrategie für lokale Produktionskapazitäten. Vor diesem Hintergrund erzielen Produzenten mit ‚Ultrathin Coating‘ einen schnellen Return on Invest und hohe Profitabilität – auch bei einer Produktion innerhalb Europas.“ Die Vlies-erfahrene Schwesterfirma Reifenhäuser Reicofil –führender Hersteller von Vliesstoffanlagen – hat die Entwicklung unterstützt.

Mark Borutta, Sales & Marketing specialist at Reifenhäuser Cast Sheet Coating, explains: "We are currently experiencing a sustained increase in demand for medical protective clothing combined with a return strategy for local production capacity. Against this backdrop, producers achieve a fast return on investment and high profitability with Ultrathin Coating - even when production is based in Europe." The sister company, Reifenhäuser Reicofil, an experienced and global leading manufacturer of nonwoven lines, provided their support to the development.

Even if manufacturers already produce medical protective clothing and prefer to handle the coating process internally in the future instead of importing the necessary composites, it is worthwhile to set up an in-house production facility. In either case, the investment in Ultrathin Coating usually pays for itself in less than 12 months. The lower material input also reduces the consumption of fossil raw materials and this in turn responds to the increased demand for more sustainable products.

Baldwin Technology Company Inc.—a one-stop source for high-performance coating, curing, treating, cleaning and inspection solutions—will feature pioneering new technology for optimizing converting, printing and film-extrusion processes at ICE Europe, which will be held at the Munich Trade Fair Centre in Germany from March 15 to 17.

Baldwin’s innovations can help customers meet the burgeoning demand for film and packaging amid the many economic and logistical headwinds challenging the industry. In addition, Michael Stürmer, Baldwin’s Director of Strategic Accounts, will present “Back to the Future: The 100-year-old processautomation solutions the corrugated industry has overlooked, until now!” at 11:30 a.m. March 17 during the International Exhibition for the Corrugated and Folding Carton Industry, held in the same location as ICE.

Baldwin provides converters with expertise and a broad range of market-leading innovations that offer superior print results, and enhance the economic and environmental efficiency of print production processes. Solutions on display at ICE will include automated cylinder cleaning systems, corona surface pretreatment systems, LED-UV curing and IR-drying systems, hot-air dryers, rotary spray systems, and technologies for color management and defect detection, all of which increase productivity, reduce waste, improve working conditions and provide full control of producing flawless products.

• In a meeting dedicated to reviewing the association’s 2021 figures, validating ambitious projects, and preparing for the future, beyond this year’s final celebrations of its 50th Anniversary, the Board of EDANA appointed Mr Murat Dogru as Deputy General Manager.

The governors also confirmed that Murat will take over from Pierre Wiertz as General Manager, from 1st July 2022 onwards. Pierre will then officially retire after 18 years in this position and a 39 year long career at EDANA.

Mr. Dogru, 42 years old, holds an MSc in Advertising and Communications and has over 10 years of association management experience through various management consultancy positions within MCI, following 5 years as advertising sales executive for The Economist. He is fluent in English and French, with an excellent command of Arabic and Turkish.

“My experience in association management, from technology sectors to healthcare, via societies of engineers, researchers and medical doctors, has brought me a drive and passion for responding to members’ needs in fast-moving environments”, said Dogru. “I am very much looking forward to learning from the EDANA member companies and the expert staff and building on the great assets and strengths of the association, to lead it through the turbulent times facing the industry, with raw materials, energy and transportation costs, as well as regulatory and sustainability challenges”, he added.

The EDANA Board also validated several ambitious projects in the areas of product stewardship, standardisation, sustainability, and advocacy, and was presented with a report on record membership levels (+31% in 3 years), and on the excellent success of EDANA’S training courses, publications and events in 2021, including INDEX™ 20 last October.