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Simian Chooses Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration (c) Kornit Atlas
Simian Chooses Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration
03.03.2020

Simian Chooses Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration

Netherlands-based operation expands on-demand garment decoration capabilities

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announces Netherlands-based Simian, an online total print provider to more than half a million businesses and end-consumers, is implementing the Kornit Atlas digital direct-to-garment (DTG) system to increase its capacity for delivering sustainable, retail-ready decorated apparel on demand. Simian is the parent company of online print providing sites Reclameland, Drukland, and Flyerzone.

Netherlands-based operation expands on-demand garment decoration capabilities

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announces Netherlands-based Simian, an online total print provider to more than half a million businesses and end-consumers, is implementing the Kornit Atlas digital direct-to-garment (DTG) system to increase its capacity for delivering sustainable, retail-ready decorated apparel on demand. Simian is the parent company of online print providing sites Reclameland, Drukland, and Flyerzone.

Having established itself as a total print solutions provider for signage, banners, posters, flags, and other digitally printed textiles, Simian first entered the decorated apparel market by implementing two entry-level, single-pallet DTG systems. Kornit Atlas, which can imprint more than a thousand garments per day with a single operator, will enable them to increase capacity to accommodate ongoing growth in this line of business.
Offering lower total cost of ownership than other DTG systems, Atlas meets the retail quality, wash and light fastness, and sustainability standards of the world’s largest apparel brands. Simian will use the system for nontoxic decoration of baby apparel and accessories, in addition to t-shirts, polos, sweaters, vests, and tote bags.

 

More information:
Kornit Digital Simian
Source:

PR4U

Neuausrichtung bei BabyOne: Die Geschwister Dr. Jan Weischer und Dr. Anna Weber holen Digitalexperten Marcus Diekmann als Change Advisor an Bord des Familienunternehmens. (c) BabyOne
Neuausrichtung bei BabyOne: Die Geschwister Dr. Jan Weischer und Dr. Anna Weber holen Digitalexperten Marcus Diekmann als Change Advisor an Bord des Familienunternehmens.
27.01.2020

Generationswechsel bei Familienunternehmen BabyOne

Marktführer BabyOne leitet die nächste Evolutionsstufe ein

Münster - BabyOne, die Fachmarktkette für Baby und Kleinkindbedarf, hat das Geschäftsjahr 2019 mit einem Nettoumsatz von 235 Millionen Euro und einem Umsatzplus von 7,2 Prozent im Vergleich zum Vorjahr erfolgreich abgeschlossen. Der Marktführer für Babyfachmärkte hat damit eine gute Ausgangssituation geschaffen, das Unternehmen konsequent weiterhin on- und offline aufzubauen und den Generationswechsel des familiengeführten Franchiseunternehmens zu vollziehen. Die beiden Inhaber Wilhelm und Gabriele Weischer werden sich per Ende des Jahres aus der operativen Geschäftsführung zurückziehen.

BabyOne blickt auf eine 32-jährige, erfolgreiche Unternehmensgeschichte zurück. Nun steht in diesem Jahr der Generationswechsel des familiengeführten Traditionsunternehmens an. Die Geschwister Dr. Anna Weber und Dr. Jan Weischer werden das Unternehmen in Zukunft gemeinsam mit Stefan Keil führen, der bereits seit 2016 Mitglied der Geschäftsleitung ist.

Marktführer BabyOne leitet die nächste Evolutionsstufe ein

Münster - BabyOne, die Fachmarktkette für Baby und Kleinkindbedarf, hat das Geschäftsjahr 2019 mit einem Nettoumsatz von 235 Millionen Euro und einem Umsatzplus von 7,2 Prozent im Vergleich zum Vorjahr erfolgreich abgeschlossen. Der Marktführer für Babyfachmärkte hat damit eine gute Ausgangssituation geschaffen, das Unternehmen konsequent weiterhin on- und offline aufzubauen und den Generationswechsel des familiengeführten Franchiseunternehmens zu vollziehen. Die beiden Inhaber Wilhelm und Gabriele Weischer werden sich per Ende des Jahres aus der operativen Geschäftsführung zurückziehen.

BabyOne blickt auf eine 32-jährige, erfolgreiche Unternehmensgeschichte zurück. Nun steht in diesem Jahr der Generationswechsel des familiengeführten Traditionsunternehmens an. Die Geschwister Dr. Anna Weber und Dr. Jan Weischer werden das Unternehmen in Zukunft gemeinsam mit Stefan Keil führen, der bereits seit 2016 Mitglied der Geschäftsleitung ist.

Der Generationswechsel steht im Zeichen einer Wachstumsstrategie on- und offline. „Wir sehen im digitalen Wandel eine große Chance und wollen unser bestehendes Geschäftsmodell in diese Richtung weiterentwickeln“, erklärt Dr. Anna Weber. Das Franchise-Konzept von BabyOne ist bekannt für seine werteorientierte und mitarbeiterzentrierte Unternehmenskultur. Daran anknüpfend plant die Nachfolgegeneration, das Geschäftsmodell und die Organisationsstrukturen noch stärker an den Markt- und Kundenbedürfnissen auszurichten und zu digitalisieren. „Aufbauend auf unserer bestehenden, sehr erfolgreichen Basis setzen wir in Zukunft stärker auf eine performanceorientierte und datengetriebene Kultur, um agiler zu werden,“ erläutert Dr. Jan Weischer.

Digitalexperte Marcus Diekmann als Advisor Change an Bord

Für die anstehende Neuausrichtung holt sich BabyOne den Handels- und Transformationsexperten Marcus Diekmann als Berater an die Seite. In der Funktion als Advisor Change wird er die Geschäftsführung bei der strategischen Weiterentwicklung und in Fragen der digitalen Transformation unterstützen. Der 40-Jährige gilt als einer der führenden Experten im digitalen Handel. Er ist selbst Unternehmer und Mitgesellschafter bei Radspezialist Rose Bikes und berät als selbständiger Berater Unternehmen bei digitalen disruptiven Transformationsstrategien. „Es ist bereichernd und inspirierend, Marcus Diekmann als Sparringspartner an Bord zu haben“, freut sich Jan Weischer.

„BabyOne hat in der Vergangenheit Großes geleistet und sich in einem hart umkämpften Markt erfolgreich als Marktführer etabliert. Ich bin stolz darauf, nun Teil des Teams sein zu dürfen und BabyOne bei der anstehenden Weiterentwicklung begleiten zu dürfen,“ kommentiert Marcus Diekmann seinen Einstieg bei BabyOne.

More information:
BabyOne Kindertextilien
Source:

Heithoff & Companie GmbH

(c) Re.VerSo™
13.09.2019

Re.VerSo™ at Première Vision Paris

Re.VerSo™ will be on hand at Première Vision to present refined and innovative materials that inspire creativity and infuse technology. Worth to highlight, the fact that, at the beginning of 2019, Re.VerSo™ has been selected as one of the protagonists of the Sustainable Thinking project of the Museo Salvatore Ferragamo, thanks to the value it bears in the field of responsible innovation. Representing excellence as the result of a culture of Made in Italy traditions, combined with a new vision of Smart Innovation, Re.VerSo™, the advanced supply chain, integrated, transparent and traceable, 100% Made in Italy, covers the woven textiles market through the unique offer of A. Stelloni Collection by Mapel.

For next season, A.Stelloni Collection by Mapel offers even more Re.VerSo™ solutions with strong focus on noble fibres such as Re.VerSo™ Baby Camel and Re.VerSo™ Cashmere for coats and jackets. New finishes, draps, streaks, velours and, mostly, Re.VerSo™ Baby Camel developments, as the company is becoming leader for the sustainable Camel market.

Re.VerSo™ will be on hand at Première Vision to present refined and innovative materials that inspire creativity and infuse technology. Worth to highlight, the fact that, at the beginning of 2019, Re.VerSo™ has been selected as one of the protagonists of the Sustainable Thinking project of the Museo Salvatore Ferragamo, thanks to the value it bears in the field of responsible innovation. Representing excellence as the result of a culture of Made in Italy traditions, combined with a new vision of Smart Innovation, Re.VerSo™, the advanced supply chain, integrated, transparent and traceable, 100% Made in Italy, covers the woven textiles market through the unique offer of A. Stelloni Collection by Mapel.

For next season, A.Stelloni Collection by Mapel offers even more Re.VerSo™ solutions with strong focus on noble fibres such as Re.VerSo™ Baby Camel and Re.VerSo™ Cashmere for coats and jackets. New finishes, draps, streaks, velours and, mostly, Re.VerSo™ Baby Camel developments, as the company is becoming leader for the sustainable Camel market.

More information:
The Re.Verso™ product
Source:

GB Network Marketing & Communication

Archroma: New Formaldehyde-Free* Low Temperature Curing Binder © Archroma
Screen capture of Archroma’s video on Archroma's Cool Print system based on the new Helizarin® LTC New, a formaldehyde-free* low temperature curing liquid binder for pigment printing on all kinds of fibers.
22.07.2019

Archroma: New Formaldehyde-Free* Low Temperature Curing Binder

  • For Soft Vibrant And Durable Pigment Prints

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibers.

Prints are increasingly popular in apparel and interior textiles, as they allow us to express ourselves through vibrant colors and patterns. Consumers are especially drawn to the soft touch of an elegantly printed fabric.

Creating soft and vibrant prints can however be challenging for textile manufacturers: Pigment printing is usually applied to the fabric with a binder that often contains formaldehyde, needs a high temperature for curing, and can make the fabric harsh to the touch.

That is why Archroma developed its new Helizarin® LTC New to allow textile manufacturers to address these challenges.

  • For Soft Vibrant And Durable Pigment Prints

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibers.

Prints are increasingly popular in apparel and interior textiles, as they allow us to express ourselves through vibrant colors and patterns. Consumers are especially drawn to the soft touch of an elegantly printed fabric.

Creating soft and vibrant prints can however be challenging for textile manufacturers: Pigment printing is usually applied to the fabric with a binder that often contains formaldehyde, needs a high temperature for curing, and can make the fabric harsh to the touch.

That is why Archroma developed its new Helizarin® LTC New to allow textile manufacturers to address these challenges.

The innovation was developed in compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable, economically and ecologically.

Helizarin® LTC New is a binder designed for low temperature curing or no curing. This allows to reduce the fixation temperature and time compared to conventional pigment printing processes. In addition, manufacturers will not experience the change of shades that sometimes occur with high temperature processes.

When using Helizarin® LTC New, textile manufacturers can therefore improve the productivity of their printing process and reduce their energy consumption.

Helizarin® LTC New is also a welcome solution for textile manufacturers who do not have curing equipment, since it offers similar to better fastness than commodity binders that have been treated through a full process, and excellent fastness on synthetic fibers such as polyester and polyamide.

When it comes to the final result on the fabric, Helizarin® LTC New allows the creation of soft and durable prints for premium quality articles.

The new product will be the core of Archroma's Cool Print, a complete formaldehyde-free* system that keeps printed textiles soft and durable, and the planet cooler.

The system, which combines Helizarin® LTC New with Luprintol® softening and fixing auxiliaries and Printofix® pigment preparations, allows manufacturers to realize potential savings of up to 30% in processing time, 45% in energy consumption and 44% CO2 emissions – compared to benchmark pigment printing.

Helizarin® LTC New, as well as the Cool Print system, is formaldehyde free* and registered under REACH. It can be used in line with the ZDHC & bluesign® requirements, is compliant with the Oeko-Tex Std 100 Class 1 standard for baby wear, and with the MRSL of the most major brands.

“Helizarin® LTC New was developed by Archroma’s R&D team together with experts at our Global Competence Center for Printing, based in Barcelona, Spain”, says Joaquin Femat, Head of Business Development for Printing, Brand & Performance Textile Specialties, at Archroma. “As The Archroma Way is based on Safe, Efficient and Enhanced as its three pillars, we designed an innovation that offers our customers a balanced combination of resource optimization, safe handling, and controlled effluent. Because it’s our nature!”
 

More information:
Archroma Helizarin Farben
Source:

EMG

07.02.2019

C.L.A.S.S. team announce that will be in Paris to support its partners

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

A great example of circular economy / circularity is represented by ECOTEC® by Marchi&Fildi, a new exclusive range of smart textile design solutions produced through an exclusive, fully traceable and certified production process. The ability to transforms pre-consumer cuts into an excellence material with a yarn that contains up to 80% of transformed material, a result unequalled in the textile world is the perfect confirmation of the concrete commitment to responsible innovation by Marchi&Fildi.
 
A. Stelloni Collection by Mapel, a renowned textile company with a vast experience in the production of fabrics of the highest quality, will showcase an exclusive range in Re.VerSo™ wool, cashmere and Baby Camel, created out of the deep experience of the Re.VerSo™ supply chain and its sure knowledge of fabric production.

Source:

GB Network Marketing & Communication

06.02.2019

Nonwovens converting leader PCMC to exhibit at IDEA19 trade show

  • Company to showcase innovation while marking its 100th anniversary

Paper Converting Machine Company (PCMC), part of Barry-Wehmiller, will showcase its extensive nonwovens converting experience at IDEA19, held March 25 to 28, 2019, in Miami. Attendees may visit booth #1660 to learn how PCMC’s modular equipment serves a variety of market needs, as well as join the festivities when the company commemorates its 100th anniversary with a cake celebration from 2 to 5 p.m. on Wednesday, March 27.

Offering hygienic, high-speed folding solutions, crossfolding machines that provide quick product changeovers and multi-servo cutting modules, PCMC can meet a wide range of production demands and enhance customers’ profitability, whether they’re creating cosmetic, medical, baby, dispersible, scientific, cleaning, polishing, sanitizing or drying wipes.

  • Company to showcase innovation while marking its 100th anniversary

Paper Converting Machine Company (PCMC), part of Barry-Wehmiller, will showcase its extensive nonwovens converting experience at IDEA19, held March 25 to 28, 2019, in Miami. Attendees may visit booth #1660 to learn how PCMC’s modular equipment serves a variety of market needs, as well as join the festivities when the company commemorates its 100th anniversary with a cake celebration from 2 to 5 p.m. on Wednesday, March 27.

Offering hygienic, high-speed folding solutions, crossfolding machines that provide quick product changeovers and multi-servo cutting modules, PCMC can meet a wide range of production demands and enhance customers’ profitability, whether they’re creating cosmetic, medical, baby, dispersible, scientific, cleaning, polishing, sanitizing or drying wipes.

For interfolded and non-interfolded flat-pack wet wipes, PCMC’s modular, low-maintenance Clipper series can achieve 800 cuts per minute in hygienic and non-hygienic designs. With the compact footprint of the Marlin Pro, crossfold wipe customers can save space, while also reducing waste and achieving the lowest cost per wipe.

Source:

Barry-Wehmiller

22.06.2018

Filpucci @ PITTI Filati- The journey of responsible innovation continues

FILPUCCI GROUP proceeds along the path of commitment towards an ever more responsible innovation. The group takes part in the 83rd edition of Pitti Filati (June 27-29, 2018) with unique products, high-end knitwear and creative yarns, all resulting from the authentic Smart Innovation the company has been long committed to.
 
Research, style and fashion are key words for the world-renown Tuscan company, which unveils an always more responsible approach both at a corporate level and in terms of offer.
Here are some key elements to prove Filpucci’s relentless commitment:

FILPUCCI GROUP proceeds along the path of commitment towards an ever more responsible innovation. The group takes part in the 83rd edition of Pitti Filati (June 27-29, 2018) with unique products, high-end knitwear and creative yarns, all resulting from the authentic Smart Innovation the company has been long committed to.
 
Research, style and fashion are key words for the world-renown Tuscan company, which unveils an always more responsible approach both at a corporate level and in terms of offer.
Here are some key elements to prove Filpucci’s relentless commitment:

  • The GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard) certifications obtained by the Filpucci dyeing plant add to the Clear to Wear (CTW) standard developed by Inditex Group and achieved in 2014 and to the Detox commitment, which was signed in February, 2016.
  • Not only the best raw materials, but also an established knowhow in the fields of dyeing and finishing, always under the key concept of Responsible Innovation. This concept extends to each and every FILPUCCI collection and their ever-increasing offer, the roughly twenty innovative new items, the Woolen line of carded yarns and the real spearhead of premium fashion, the Collection. Among this season’s new offer: Baby Camel Re.Verso™, RWS- certified merino organic wool, Re.Verso™ cashmere, organic silks and FSC-certified viscose.
  • The achievement of further certifications such as the FSC (Forest Stewardship Council) for viscose shows the care and respect towards the ecosystem as a whole, guaranteeing a product derived from a forest or a plantation forest in the respect of strict environmental, social and economic standards. The RWS (Responsible Wool Standard) finally guarantees the use of wool coming from livestock managed under rigorous criteria oriented towards the wellbeing of animals and the reduction of environmental impact.
  • Filpucci Group is all about a constant vocation towards new generation values and a reliable, traceable and transparent manufacturing process, as shown by the Re.Verso™ circular economy supply chain, of which the group is a unique ambassador in the field of high-end/low-impact knitwear yarns.

With absolute quality always in mind, FILPUCCI GROUP represents a corporate model that has made of sustainability a real mission, embarking on complex paths that have brought great results with fashionable textile solutions lead by ethnical and sustainable values. Thanks to this, Filpucci’s products have become part of Patagonia Collections, an important acknowledging from the brand’s part, whose managers stated: “We are always on the hunt for the highest performing, lowest impact materials. We were thrilled to find Re.Verso ™ (95/5 transformed) Cashmere yarn from Filpucci. It allowed us to create a range of products with the insulative and soft properties of cashmere while adhering to our mission statement; build the best product, cause no unnecessary harm.”
FILPUCCI GROUP’s commitment is evident and it moves forward thanks to the passion towards responsible and innovative paths that contribute to turning the group into a reliable partner, symbol of quality and excellence.

Filpucci is also a C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) partner.

Source:

GB Network Marketing & Communication

Jinfa Labi chooses Lectra Fashion PLM 4.0 © Lectra
Jinfa Labi chooses Lectra Fashion PLM 4.0
07.11.2017

Jinfa Labi chooses Lectra Fashion PLM 4.0

  • Lectra’s latest PLM solution selected by Jinfa Labi to improve its product development process through supply chain digitization

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that Jinfa Labi, one of the first publicly listed maternity and infant clothing companies in China, has chosen Lectra Fashion PLM 4.0 to help digitally transform their supply chain, making it more efficient, integrated and connected.

  • Lectra’s latest PLM solution selected by Jinfa Labi to improve its product development process through supply chain digitization

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that Jinfa Labi, one of the first publicly listed maternity and infant clothing companies in China, has chosen Lectra Fashion PLM 4.0 to help digitally transform their supply chain, making it more efficient, integrated and connected.

Spurred by the continued growth of the Chinese economy, young Chinese parents are now demanding maternity and baby products that are more personalized and sophisticated in terms of material and design. To meet these new market needs, Jinfa Labi has chosen to implement Lectra Fashion PLM 4.0 after researching on all PLM vendors in the market. With the help of this solution, the company aims to further improve their product development process by digitizing their entire supply chain, from design to production, enhancing business agility and collaboration. By embracing digitalization, the company hopes to make progress in adopting the government initiative “Made in China 2025”.

Lectra’s ultimate collaborative platform—Lectra Fashion PLM 4.0—gives fashion and apparel companies the extra speed and agility they need to tackle the challenges of Industry 4.0 head on. With the widest functional scope on the market, this technology serves as the intelligent backbone for the digital supply chain, facilitating the entire design-to-production process. This ensures a consistent flow of error-free data between process, technology and people, thus enabling organizations to quickly adapt to different business models and keep pace with the latest trends.

“As one of the first domestic companies to engage in R&D, design, production and distribution of baby clothing, Jinfa Labi is now growing exponentially. We are looking for a partner with a worldwide perspective and in-depth knowledge on the industry’s best practices,” said Lin Ruowen, General Manager, Jinfa Labi. “And Lectra fits the bill. Their latest PLM solution connects CAD, industry-standard software, company IT systems and external suppliers together, allowing us to fully digitize our supply chain by covering all production stages. We can then focus on improving our core competencies.”

“We are confident that Lectra will help Jinfa Labi make their mark for “Made in China 2025”. This Industry 4.0-based initiative will not only revolutionize the way in which manufacturers operate but also change the way in which the brands and retailers run their businesses. Lectra is committed to providing the technology and support that our customers need to thrive in this new digital era,” said Andreas A. Kim, Managing Director, Lectra, Greater China. “Lectra Fashion PLM 4.0 is the only PLM solution purpose-designed for the fashion industry that covers the entire value chain. We hope to leverage our 44 years of experience in the fashion industry to help Jinfa Labi succeed through operational excellence.”
 

Individualität, Lieblingsdinge statt Massenware, Handmade Only – um diese drei Herzensangelegenheiten dreht sich alles bei Freubündel. ©Nicolai Kästner
Freubündel-Logo
19.09.2017

Freubündel - Handmade Only

  • Individualität, Lieblingsdinge statt Massenware, Handmade Only – um diese drei Herzensangelegenheiten dreht sich alles bei Freubündel.

Die Münchnerin Nadine Kästner-Otto hat ihr kleines Label vor über einem Jahr gegründet. Mit einem ganz einfachen Ziel: Im breit gefächerten Markt der Handmade-Produkte besonders schöne, nützliche und einzigartige Dinge für Babys, Kinder und Erwachsene aufzuspüren.

  • Individualität, Lieblingsdinge statt Massenware, Handmade Only – um diese drei Herzensangelegenheiten dreht sich alles bei Freubündel.

Die Münchnerin Nadine Kästner-Otto hat ihr kleines Label vor über einem Jahr gegründet. Mit einem ganz einfachen Ziel: Im breit gefächerten Markt der Handmade-Produkte besonders schöne, nützliche und einzigartige Dinge für Babys, Kinder und Erwachsene aufzuspüren.

Alle, die Kinder bekommen, kennen das: Geschenkboxen zur Geburt, Taufe oder Geburtstag, die die immer gleichen Pflegeprodukte und Spielsachen großer Marken beinhalten. Austauschbar und häufig schnell in doppelter Ausführung im Haushalt vorhanden. Nadine Kästner-Otto, Fan kleiner Labels uns selbst gemachter Dinge, hatte eine Idee, wie sich das spannender gestalten lässt. „Die Idee zum Freubündel kam mir am Ende meiner zweiten Schwangerschaft. Überraschungsboxen für Mamas und Babys gab es einige, aber eine, die wirklich für die Familie persönlich gemacht ist und dabei nur handgefertigte Kostbarkeiten enthält, das gab es nicht. Meiner Recherche nach nirgendwo auf der Welt! Das hat mir Mut gemacht und so habe ich vor knapp eineinhalb Jahren mein Start-up Freubündel gegründet.“

Jedes Bündel ein Original voller Unikate

In Zusammenarbeit mit immer neuen Manufakturen, Künstlerinnen und Kindermodelabels entsteht so jeden Monat ein neues Freubündel. Gefüllt mit Kleidung, Spielzeug, Accessoires, Kinderzimmerdeko und immer auch einer liebevollen Kleinigkeit für die Eltern. Das Freubündel enthält drei bis fünf Teile, die individuell für die jeweilige Familie ausgewählt und mit ganz viel Herz speziell für die Kunden angefertigt werden. Es geht um Klasse statt Masse. Wenige, dafür hochwertige und besondere Dinge. Handgenähte Rasseln, von Hand bedruckte Bodys und Shirts oder vegane Kosmetik – der Vielfalt der Produkte sind keine Grenzen gesetzt, weil es unzählige Mini-Labels gibt, die wunderschöne Dinge fabrizieren. Da diese aber häufig schwer zu finden sind, nimmt Kästner-Otto ihren Kunden die Suche ab. Sie findet diese kleinen Schätze, stellt sie – mal thematisch, mal überraschend – zu Bündeln zusammen und schickt sie zu ihren Kunden nach Hause. Entweder als monatliches Abo oder als Einzelbündel. Aber immer in ein handgenähtes Tuch gewickelt, das als Verpackung dient und danach als Halstuch oder in sonstigem kreativen Einsatz wiederverwendet werden kann.

Handgemachtes im Baukasten – Finden, was man immer gesucht hat

„Besonders gern werden Freubündel zur Geburt, zur Taufe oder zum Kindergeburtstag verschenkt. Immer mehr Familien gönnen sich auch einfach mal so ein Überraschungspaket“, erzählt Kästner-Otto. Seit einigen Wochen gibt es auf vielfachen Kundenwunsch auch einen Freubündel-Baukasten. Dort kann man mit wenigen Klicks selbst auswählen, welche handgefertigten Schätze im Freubündel sein sollen. Wie in einem digitalen Handwerks-Markt voller schöner Dinge können Kunden durch die Produkte stöbern und sich ihr Bündel zusammenstellen. „Mir gefällt es auch sehr, dass hinter den meisten Handmade-Labels, die im Freubündel dabei sind, Mütter stehen. Da steckt wirklich Liebe drin. Es ist ein schöner Gedanke, dass sich mit dem Freubündel Mütter gegenseitig unterstützen“, ergänzt die junge Gründerin.

Weitere Informationen unter www.freubuendel.de