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15.09.2022

YesAnd & Kornit Digital: Customizable On-Demand Printing Collaboration with Fashinnovation

Sustainable fashion brands YesAnd & Kornit Digital are teaming up with the global platform fostering innovation in the fashion industry, Fashinnovation. This month, the three like-minded companies will be unveiling a direct-to-garment printing collaboration.
 
YesAnd & Kornit Digital are (e)co-creating digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGO’s and more. Sharing core values of fashion & innovation & non-toxic, zero-waste production, and the fusion of technology to accelerate impact, this launch represents a cutting-edge and sustainable solution that’s accessible, traceable, customizable, and scalable. By joining forces, this collaboration will educate, engage, and activate both consumers and industry alike.
 

Sustainable fashion brands YesAnd & Kornit Digital are teaming up with the global platform fostering innovation in the fashion industry, Fashinnovation. This month, the three like-minded companies will be unveiling a direct-to-garment printing collaboration.
 
YesAnd & Kornit Digital are (e)co-creating digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGO’s and more. Sharing core values of fashion & innovation & non-toxic, zero-waste production, and the fusion of technology to accelerate impact, this launch represents a cutting-edge and sustainable solution that’s accessible, traceable, customizable, and scalable. By joining forces, this collaboration will educate, engage, and activate both consumers and industry alike.
 
"We at Fashinnovation have a strong belief that the fashion industry must walk side-by-side with innovation, in order to ensure a sustainable future. We are thrilled for this collaboration with YesAnd and Kornit, as we hope to set an example when it comes to the power of unity. In our minds, it's not about a person's wins, but rather it's about our collective progress," said Jordana & Marcelo Guimaraes, Founders of Fashinnovation.
 
Debuting the first of their brand collaborations with farm-to-print organic merchandise, this collaboration will together minimize waste, water, chemical use, and energy, while celebrating climate action, manufacturing efficiencies, and sustainable innovation—representing a true and timely fashion statement. The brands will be debuting their select blank styles of digitally-printed designs from the initial capsule collection—including the YesAnd Frida Hoodie, Gloria Hoodie Tee, Dominique Tee, and the Samata Dress, with a graphic option aligning the missions of YesAnd, Fashinnovation and Kornit Digital, “Don’t Wear Clothes, Wear Change.”

Source:

Kornit Digital

Foto: IFCO
07.09.2022

ISTANBUL FASHION CONNECTION, August 2022 - Final Report

15,493 visitors from 107 countries attended the second Istanbul Fashion Connection. Over 300 companies showed their collections on more than 15,000 square meters of exhibition space and provided information about their creative collections and their production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and sportswear.

There was busy business activity, the ideal near shore capacities combined with the range of fashion collections experienced great demand. Istanbul Fashion Connection was a meeting point with the opportunity for a face-to-face meeting on a common platform. All trade channels were represented at the fair, from large shopping malls and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

15,493 visitors from 107 countries attended the second Istanbul Fashion Connection. Over 300 companies showed their collections on more than 15,000 square meters of exhibition space and provided information about their creative collections and their production capacities in the areas of womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie and sportswear.

There was busy business activity, the ideal near shore capacities combined with the range of fashion collections experienced great demand. Istanbul Fashion Connection was a meeting point with the opportunity for a face-to-face meeting on a common platform. All trade channels were represented at the fair, from large shopping malls and department store groups to wholesalers, international retail chains, multi-brand boutiques and online platforms.

The global turkish exports in the first half of this year amounted to US$ 12.4 billion, which corresponds to an annual growth of 11.6%. In the EU alone, the total for this period is US$7.7 billion, a growth of 14.7%. Mustafa Gültepe, President of the Turkish Exporters Assembly and IHKIB, announced that ready-to-wear exports are to be increased to $40 billion in the medium term.

The organizers are expecting over 600 companies to attend next IFCO. The exhibitors for the sourcing area will take part in a separate hall. Leading companies have already registered with the association for this. Lingerie and bridal/evening wear will also be shown in their own hall, which seasonally only presents itself once a year in Turkey.
The participation of international fashion companies is encouraged, for which IFCO provides the springboard into the Eastern European market.

Source:

JANDALI

(c) adidas AG
25.08.2022

adidas: Y-3 Presents Fall/Winter 2022 Chapter 4

Y-3 returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.

Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its creative focus to a distinctly textural concept – Memories of Exotics – the German sportswear brand and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers through a slew of all-over print graphics.  

The seasonal offering is highlighted by a selection of pieces that juxtapose leopard prints and fabrics with muted palettes, functional details, and dynamic sporting silhouettes. Curated as a daring blend of past and future, the collection clashes the brand’s heritage with its progressive vision for tomorrow.

Y-3 returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.

Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its creative focus to a distinctly textural concept – Memories of Exotics – the German sportswear brand and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers through a slew of all-over print graphics.  

The seasonal offering is highlighted by a selection of pieces that juxtapose leopard prints and fabrics with muted palettes, functional details, and dynamic sporting silhouettes. Curated as a daring blend of past and future, the collection clashes the brand’s heritage with its progressive vision for tomorrow.

Accompanying the launch of Fall/Winter 2022 Chapter 4 is a visual campaign that oscillates between mystery, intrigue, and sporting dynamism. Shot by Heji Shin with creative direction from Jamie Reid and styling from Robbie Spencer, the visuals channel a visceral, rather than understated, interpretation of Y-3’s past, present, and future.

More information:
adidas Y-3 clothing
Source:

adidas AG

15.08.2022

THE ITALIAN LUSTER at Munich Fabric Start

Munich Fabric Start presents a new project-area that will take place during the next edition.
BLUEZONE with CATALYZER and KEYHOUSE will be the place to be for the blue community on 30 and 31 August. As a global key event for the denim industry, 90 international denim mills, weavers, manufacturers and suppliers will show their latest innovations and trends in the Zenithhalle, the Kohlebunker and the Kesselhaus.

"THE ITALIAN LUSTER" will offer all visitors a deep dive into the Made in Italy supply chain with companies that have turbocharged growth by focusing on quality, innovation and research. Well-known and international companies that can make an important contribution to European and global brands.

From the production of trimmings and accessories, to the creation of unique fabrics, to the inspiration of new collections and their realization to the finishing of the garments, Made in Italy still represents the reality par excellence focused on ethical and sustainable production.

Munich Fabric Start presents a new project-area that will take place during the next edition.
BLUEZONE with CATALYZER and KEYHOUSE will be the place to be for the blue community on 30 and 31 August. As a global key event for the denim industry, 90 international denim mills, weavers, manufacturers and suppliers will show their latest innovations and trends in the Zenithhalle, the Kohlebunker and the Kesselhaus.

"THE ITALIAN LUSTER" will offer all visitors a deep dive into the Made in Italy supply chain with companies that have turbocharged growth by focusing on quality, innovation and research. Well-known and international companies that can make an important contribution to European and global brands.

From the production of trimmings and accessories, to the creation of unique fabrics, to the inspiration of new collections and their realization to the finishing of the garments, Made in Italy still represents the reality par excellence focused on ethical and sustainable production.

"THE ITALIAN LUSTER" will allow all visitors an incredible journey into the Italian supply chain that has the ability to meet any demand of brands, from small to large production needs.

On the top floor of the Catalyzer Hall, it will be possible to view the individual collections of the companies in attendance and receive a beautiful gift specially created by the CADICA GROUP company from Carpi.

 
Participants
ACM - TRIMS AND ACCESSORIES PRODUCER
ACM was founded in 1982.
Since 1982, ACM has been providing the fashion world with unique, sought-after and customized details, guaranteeing prestigious and innovative workmanship. Each and every product is the result of the care we take at every stage of our production process: from the prototype, designed by putting the consumer's health first, to production with state-of-the-art machinery, which allows for fine workmanship and cutting-edge customization, while minimizing the impact on the environment (we are GRS certified) and complying with the strictest eco-toxicological regulations.

FASHION ART - LUXURY FASHION DESIGN
Fashionart is the brainchild of Andrea Rambaldi, who, after learning his trade from his parents, his mother a seamstress and his father the owner of a dye shop, decided to pursue a freelance career.
He began by collaborating with companies in the textile sector, where he deepened his knowledge in the field of chemistry and industrial processes, touching on the problems of processing cycles.
The real turning point came as a result of an important job for the Maison Chanel, which recognized the originality and effectiveness of his technical proposals. From that moment, this is 2008, FashionArt was born, a company focused on luxury fashion and design, expert in the design and production of garments.
From the idea to the final product, the company is able to support the client throughout the entire production process.
Since then, the company has grown and developed exponentially thanks to a team of managers, artists and experts whose experience makes them a benchmark in the high fashion industry. Fashionart operates exclusively in high fashion, a very difficult field in which to combine experience and technique with art and creativity, where our potential can be expressed to the fullest.

ELLETI - GARMENTS AND WASHING MAKER
Advocate of an approach that combines tradition, creativity, and innovation, for over 30 years Elleti Group has defined standards of absolute excellence for the denim industry. Born in the 80s in San Bonifacio, near Verona, the company developed in a one-of-a-kind context, a hotbed of ideas that led to the defining and establishing of new professions and skills in the field of denim treatment and garment personalization. Led by Luigi Lovato, right from the start the company established itself on the denim scene thanks to an ambitious and pioneering investment in new solutions. The following ten years mark an important growth which leads to the internationalization both of brand and production. After the implementing of a new department for garment dyeing, Elleti Group was ready to welcome the ever-increasing international demand, equipping itself with the first laundry in Tunisia, a country logistically central in the Mediterranean area, and as a result, ideal for the development of a complete textile supply chain. This successful story continues to unfold in the 2000s, a decade that marks the opening to the market of garment making thanks to two new structures in Romania, and peaks with the acquisition of Martelli Lavorazioni Tessili. Today Elleti Group stands firm in the market as a result of a complete offer that preserves the company’s artisanal vocation enriched through a constant process of responsible innovation.

In addition, companies BERTO INDUSTRIA TESSILE and OLIMPIAS GROUP will participate in the project by presenting their collections within their booths in the Catalyzer hall.

Source:

EFFE-BI SRL PR & COMMUNICATION

10.08.2022

‘MADE IN BANGLADESH WEEK’: 12th -18th November 2022, Dhaka

  • Made in Bangladesh Week is organized by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in partnership with Bangladesh Apparel Exchange (BAE)
  • A week-long event in November will showcase sustainability strides being made by Bangladesh garment makers
  • The event will host 17 physical events like - conferences, expositions, photo exhibitions, fashion runway shows, sustainable design and innovation awards, factory tours –and many more.

The Honourable Prime Minister of Bangladesh, Sheikh Hasina, will inaugurate the first ever Made in Bangladesh Week in November. The event represents a major branding exercise for Bangladesh’s burgeoning garment manufacturing industry as it looks to position itself as the first-choice apparel sourcing hub for global fashion retailers.

It is the first branding event of the Bangladesh Apparel Industry dedicated solely to celebrating and showcasing the newest innovations, compliance, and sustainable developments of the RMG sector in the global market.

  • Made in Bangladesh Week is organized by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in partnership with Bangladesh Apparel Exchange (BAE)
  • A week-long event in November will showcase sustainability strides being made by Bangladesh garment makers
  • The event will host 17 physical events like - conferences, expositions, photo exhibitions, fashion runway shows, sustainable design and innovation awards, factory tours –and many more.

The Honourable Prime Minister of Bangladesh, Sheikh Hasina, will inaugurate the first ever Made in Bangladesh Week in November. The event represents a major branding exercise for Bangladesh’s burgeoning garment manufacturing industry as it looks to position itself as the first-choice apparel sourcing hub for global fashion retailers.

It is the first branding event of the Bangladesh Apparel Industry dedicated solely to celebrating and showcasing the newest innovations, compliance, and sustainable developments of the RMG sector in the global market.

The event aims to promote the apparel industry of Bangladesh locally and globally by showcasing the compelling stories of the ready-made garments sector, especially its impressive strides in the areas of workplace safety, environmental sustainability and workers’ wellbeing.

The event is expected to draw a gathering of more than a thousand people from home and abroad, including key stakeholders in the local and global fashion industry.

Bangladesh’s garment manufacturing industry has undergone a renaissance in recent times. Significant strides have been made in technological innovation, eco-friendly production, worker welfare and factory safety.

In addition to panels, seminars, awards, fashion shows and exhibitions, the week will also provide an opportunity for factory tours to give journalists and other stakeholders a chance to see for themselves innovative garment production in Bangladesh.

Made in Bangladesh Week will be organised by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) in partnership with Bangladesh Apparel Exchange (BAE).

More information:
Bangladesh
Source:

Bangladesh Apparel Exchange (BAE)

04.08.2022

adidas with strong growth in Western markets in Q2

  • Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
  • Markets representing more than 85% of the business grow 14% overall
  • Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
  • Operating profit reaches € 392 million
  • Net income from continuing operations amounts to € 360 million
  • FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected.

  • Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
  • Markets representing more than 85% of the business grow 14% overall
  • Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
  • Operating profit reaches € 392 million
  • Net income from continuing operations amounts to € 360 million
  • FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected. And we have to take into account a potential slowdown in consumer spending in all other markets for the remainder of the year.”

Currency-neutral revenues increase 4% despite macroeconomic constraints
In the second quarter, currency-neutral revenues increased 4% as adidas continued to see strong momentum in Western markets. This growth was achieved despite continued challenges on both supply and demand. Supply chain constraints as a result of last year’s lockdowns in Vietnam reduced top-line growth by around € 200 million in Q2 2022. In addition, the company’s decision to suspend its operations in Russia reduced revenues by more than € 100 million during the quarter. Continued covid-19-related lockdowns in Greater China also weighed on the top-line development in Q2. From a channel perspective, the top-line increase was to a similar extent driven by the company’s own direct-to-consumer (DTC) activities as well as increases in wholesale. Within DTC, e-commerce, which now represents more than 20% of the company’s total business, showed double-digit growth reflecting strong product sell-through. From a category perspective, revenue development was strongest in the company’s strategic growth categories Football, Running and Outdoor, which all grew at strong double-digit rates. In euro terms, revenues grew 10% to € 5.596 billion in the second quarter (2021: € 5.077 billion).

Strong demand in Western markets
Revenue growth in the second quarter was driven by Western markets despite last year’s lockdowns in Vietnam still reducing sales, particularly in EMEA and North America, by
€ 200 million in total. In addition, the top-line development in EMEA was also impacted by the loss of revenue in Russia/CIS of more than € 100 million. Nevertheless, currency-neutral sales grew 7% in the region. Revenues in North America increased 21% during the quarter driven by growth of more than 20% in both DTC and wholesale. Revenues in Latin America increased 37%, while Asia-Pacific returned to growth. Currency-neutral revenues increased 3% in this market despite still being impacted by limited tourism activity in the region. In contrast, the company continued to face a challenging market environment in Greater China, mainly related to the continued broad-based covid-19-related restrictions. As a result, currency-neutral revenues in the market declined 35% during the three-months period, in line with previous expectations. Excluding Greater China, currency-neutral revenues in the company’s other markets combined grew 14% in Q2.

Operating profit of € 392 million reflects operating margin of 7.0%
The company’s gross margin declined 1.5 percentage points to 50.3% (2021: 51.8%). Significantly higher supply chain costs and a less favorable market mix due to the significant sales decline in Greater China weighed on the gross margin development. This could only be partly offset by a higher share of full price sales, first price increases and the benefits from currency fluctuations. Other operating expenses were up 19% to € 2.501 billion (2021: € 2.107 billion). As a percentage of sales, other operating expenses increased 3.2 percentage points to 44.7% (2021: 41.5%). Marketing and point-of-sale expenses grew 8% to € 663 million (2021: € 616 million). The company continued to prioritize investments into the launch of new products such as adidas’ new Sportswear collection, the next iteration of its successful Supernova running franchise and first drops related to the Gucci collaboration as well as campaigns around major events like ‘Run for the Oceans.’ As a percentage of sales, marketing and point-of-sale expenses were down 0.3 percentage points to 11.8% (2021: 12.1%). Operating overhead expenses increased by 23% to a level of € 1.838 billion (2021:
€ 1.492 billion). This increase was driven by adidas’ continuous investments into DTC, its digital capabilities and the company’s logistics infrastructure as well as by unfavorable currency fluctuations. As a percentage of sales, operating overhead expenses increased 3.5 percentage points to 32.8% (2021: 29.4%). The company’s operating profit reached a level of € 392 million (2021: € 543 million), resulting in an operating margin of 7.0% (2021: 10.7%).

Net income from continuing operations reaches € 360 million
The company’s net income from continuing operations slightly declined to € 360 million (2021: € 387 million). This result was supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision. Consequently, basic EPS from continuing operations reached € 1.88 (2021: € 1.93) during the quarter.

Currency-neutral revenues on prior year level in the first half of 2022
In the first half of 2022, currency-neutral revenues were flat versus the prior year period. In euro terms, revenues grew 5% to € 10.897 billion in the first six months of 2022 (2021:
€ 10.345 billion). The company’s gross margin declined 1.7 percentage points to 50.1% (2021: 51.8%) during the first half of the year. While price increases as well as positive exchange rate effects benefited the gross margin, these developments were more than offset by the less favorable market mix and significantly higher supply chain costs. Other operating expenses increased to € 4.759 billion (2021: € 4.154 billion) in the first half of the year and were up 3.5 percentage points to 43.7% (2021: 40.2%) as a percentage of sales. adidas generated an operating profit of € 828 million (2021: € 1.248 billion) during the first six months of the year, resulting in an operating margin of 7.6% (2021: 12.1%). Net income from continuing operations reached € 671 million, reflecting a decline of € 219 million compared to the prior year level (2021: € 890 million). Accordingly, basic earnings per share from continuing operations declined to € 3.47 (2021: € 4.52).

Average operating working capital as a percentage of sales slightly decreases
Inventories increased 35% to € 5.483 billion (2021: € 4.054 billion) at June 30, 2022 in anticipation of strong revenue growth during the second half of the year. Longer lead times as well as the challenging market environment in Greater China also contributed to the increase. On a currency-neutral basis, inventories were up 28%. Operating working capital increased 23% to € 5.191 billion (2021: € 4.213 billion). On a currency-neutral basis, operating working capital was up 14%. Average operating working capital as a percentage of sales decreased 0.4 percentage points to 21.0% (2021: 21.4%), reflecting an overproportional increase in accounts payable due to higher sourcing volumes and product costs.

Adjusted net borrowings at € 5.301 billion
Adjusted net borrowings amounted to € 5.301 billion at June 30, 2022, representing a year-over-year increase of € 2.155 billion (June 30, 2021: € 3.146 billion). This development was mainly due to the significant decrease in cash and cash equivalents.

FY 2022 outlook reflects double-digit growth during the second half of the year
On July 26, adidas adjusted its guidance for FY 2022 due to the slower-than-expected recovery in Greater China since the start of the third quarter resulting from continued widespread covid-19-related restrictions. adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% to 13% range), reflecting a double-digit decline in Greater China (previously: significant decline). While so far the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any market other than Greater China, the adjusted guidance also accounts for a potential slowdown of consumer spending in those markets during the second half of the year as a result of the more challenging macroeconomic conditions. Therefore, growth in EMEA is now expected to be in the low teens (previously: mid-teens growth), while revenues in Asia-Pacific are projected to grow at a high-single-digit rate (previously: mid-teens growth). Despite the more conservative view on the development of consumer spending in the second half of the year, adidas has increased its forecasts for North America and Latin America reflecting the strong momentum the brand is enjoying in these markets. In North America, currency-neutral revenues are now expected to increase in the high teens. Sales in Latin America are projected to grow between 30% and 40% (both previously: mid- to high-teens growth).   

Due to the less favorable market mix and the impacts from initiatives to clear excess inventories in Greater China until the end of the year, gross margin is now expected to reach a level of around 49.0% (previously: around 50.7%) in 2022. Consequently, the company’s operating margin is now forecast to be around 7.0% (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion to € 1.9 billion range).

More information:
adidas financial year 2022
Source:

adidas

(c) adidas AG
01.08.2022

adidas unveils collection that celebrates community, heritage, and identity

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent adidas' commitment to help end plastic waste. 

More information:
adidas Sportswear
Source:

adidas AG

(c) adidas AG
20.07.2022

adidas Basketball announces the Candace Parker Collection Part II

adidas Basketball in collaboration with basketball GOAT and legend, Candace Parker , unveils the new Candace Parker Collection Part II with retail partner DICK’S Sporting Goods. Rooted in a shared commitment to empower aspiring women athletes and hoopers – who like Parker set out to create their own legacy, the encore collection is the embodiment of Parker’s evolution on-and-off the court melding Ace’s style and performance insights for the next generation player.

adidas Basketball in collaboration with basketball GOAT and legend, Candace Parker , unveils the new Candace Parker Collection Part II with retail partner DICK’S Sporting Goods. Rooted in a shared commitment to empower aspiring women athletes and hoopers – who like Parker set out to create their own legacy, the encore collection is the embodiment of Parker’s evolution on-and-off the court melding Ace’s style and performance insights for the next generation player.

The Candace Parker Collection Part II launches with the all-new Exhibit B, arriving in three custom colorways employing Lightstrike cushioning for fluid and dynamic handling. Each iteration of Parker's Exhibit Bs are inspired by her personal journey beginning with the “For Lailaa Nicole” receiving emerald green with silver accents in honor of her daughter. As for Parker, it’s not about “wearing the crown,” but about “sharing it” resulting in “Game Royalty”, a purple and gold colorway representing African queens followed by an ash blue and shadow navy for “Windy City” version signifying the hometown hero’s 2022 league title and rounded out by three unique Exhibit B “Elevated Team” colorways emphasizing the magic of teamwork.

The Candace Parker Collection Part II is an elevation for the new generation of athletes completed with a vibrant combination of pre to post-game apparel offerings including signature Ace sweatsuits, cropped jackets and hoodies, all paired with an assortment of tees and shorts that harken back to pivotal moments in Parker’s career. The return of inclusive sizing is paramount and purposeful, allowing Parker’s vision for expanded access to female and non-binary athletes who’ve traditionally had to size down to access men’s basketball apparel and footwear.

More information:
adidas Sportswear
Source:

adidas AG

Photo: Radici
13.07.2022

RadiciGroup at Phygital Sustainability Expo in Rome

  • Commitment for a sustainable fashion industry

RadiciGroup participated in the third edition of PHYGITAL SUSTAINABILITY EXPO, which took place on 11 and 12 July in Rome. The event was focused on the ecological transition of fashion and design brands through technological innovation.

During the “narrated fashion show”, at the archaeological site of the Museo Dei Fori Imperiali, two sustainable garments by RadiciGroup were shown: the first completely recyclable ski suit made with recycled nylon and the Yamamay swimsuit made with polyester yarn obtained from recycling of plastic bottles.

  • Commitment for a sustainable fashion industry

RadiciGroup participated in the third edition of PHYGITAL SUSTAINABILITY EXPO, which took place on 11 and 12 July in Rome. The event was focused on the ecological transition of fashion and design brands through technological innovation.

During the “narrated fashion show”, at the archaeological site of the Museo Dei Fori Imperiali, two sustainable garments by RadiciGroup were shown: the first completely recyclable ski suit made with recycled nylon and the Yamamay swimsuit made with polyester yarn obtained from recycling of plastic bottles.

Yamamay chose the sustainable polyester yarn Repetable® by RadiciGroup, for its new green beachwear proposal, with the aim of combining beauty and sustainability. Repetable is an innovative polyester yarn obtained through a process of recycling plastic bottles. Compared to virgin polyester, Repetable allows lower CO2 emissions (-45%), lower water consumption (-90%) and lower energy consumption (-60%), while guaranteeing high performance. The new line “Edit” by Yamamay, which includes the swimsuit made with Repetable, has already been on the market since the end of last May.

The participation of RadiciGroup in the PHYGITAL SUSTAINABILITY EXPO represents further confirmation of the Group commitment to creating a fashion industry that is increasingly respectful of the environment, thanks to the involvement of all the players in the supply chain, which are most sensitive to sustainability.

Source:

RadiciGroup

(c) adidas AG
12.07.2022

adidas introduces Y-3 Fall/Winter 2022 Chapter 3: Memories of Orange

As Y-3 continues its ongoing 20th Anniversary celebrations, adidas and Yohji Yamamoto return to present the brand’s third seasonal offering. Building on the “20 Years: Re-Coded” thematic narrative, Chapter 3 is an auspicious ode to one of the brand’s most iconic colors – Orange – as Y-3 delves into the past in order to boldly envisage a visceral new future.

Audaciously exploring the theme of collective memory, the latest offering from Y-3 sees adidas and Yohji Yamamoto delve into their shared past to consider Memories of Orange . A synonymous symbol for Y-3, Orange has been the primary color of the brand’s logo for many years. For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.

As Y-3 continues its ongoing 20th Anniversary celebrations, adidas and Yohji Yamamoto return to present the brand’s third seasonal offering. Building on the “20 Years: Re-Coded” thematic narrative, Chapter 3 is an auspicious ode to one of the brand’s most iconic colors – Orange – as Y-3 delves into the past in order to boldly envisage a visceral new future.

Audaciously exploring the theme of collective memory, the latest offering from Y-3 sees adidas and Yohji Yamamoto delve into their shared past to consider Memories of Orange . A synonymous symbol for Y-3, Orange has been the primary color of the brand’s logo for many years. For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.

The seasonal offering is highlighted by a selection of pieces that feature contrasting logos, bold blocking, and, of course, fluorescent Orange color palettes. Conceived as a harmonious cacophony of contrasts, the collection also boasts new takes on football crest logos and reimagined team sponsor graphics. Meanwhile an array of dynamic footwear sees the Y-3 HOKORI III , the Y-3 ULTRABOOST 22 , and a bright Orange colorway of the iconic Y-3 QASA take center stage, as well as ushering in the arrival of the brand’s expressive take on an archival adidas classic: the Y-3 GAZELLE .

Accompanying the launch of Fall/Winter 2022 Chapter 3 is a powerfully energetic campaign shot by Thue Nørgaard with creative direction from Jamie Reid and styling from Robbie Spencer. Representing a continuation of the aesthetic language established in Chapters 1 & 2 the expressive visuals focus on control, determination, and boldness of spirit. Featuring a carefully chosen cast of rebellious figures, the models recode sporting movement as an artistic expression through explosively choreographed gestures. Warm lighting, meanwhile, is expressed through a digital backdrop composed of two different shades of orange and a nostalgic pastel blue, which come together to reference a sun at dawn. The result – a flood of luminescence that is at once an allusion to Y-3’s emergent beginnings and an ode to the brand’s original color.

More information:
adidas clothing
Source:

adidas AG

(c) adidas AG
07.07.2022

adidas Originals presents: “Always Original” Fall/Winter 2022 Drop One

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

This season, adidas Originals returns with the next installment of its “Always Original” initiative. First assembled in 2021 to pay homage to the multifaceted identities of women and non-binary folks, the “Always Original Collective” takes centre stage again, as the brand with the Three Stripes turns its focus to representing allyship in originality with a new collection and campaign made to fit every story.

The drop one offering has been designed for everyone – no matter their size, shape, gender, or style. Celebrating all forms of originality each piece is available in an extended size run and boasts lace constructions that are as versatile as the moves of those the collection was designed for. Created to allow everyone to express their individuality, the garments on offer reimagine adidas’ sporting history for a new generation of changemakers while the footwear selection features updated takes on the Forum Low and the Astir W silhouettes.

Launching alongside the main Fall/Winter 2022 drop one selection is an expressive capsule collection co-created directly with the “Always Original Collective”. Inspired by each member’s interpretation of two key words – Belonging and Community – the capsule offers a host of bold and dynamic graphic pieces.

The first seasonal drop is accompanied by the arrival of an undeniably optimistic campaign centering on four members of the collective – Jari Jones, Amani, Naomi Otsu, and Lena Waithe – and inspired by the slogan: “They’ve been here for us. Now it’s our turn.”

The campaign visuals spotlight the shops and small businesses that helped to shape the lives of each dynamic changemaker: Yu & Me Book Store, Le’Jemalik Beauty Salon, Hibiscus Brew Coffee Shop, and Savant Studios. Putting the focus on those who have been there all along, the campaign seeks to demonstrate the power of allyship in communities around the world.

More information:
adidas adidas Originals clothing
Source:

adidas AG

30.06.2022

Milano Unica and C.L.A.S.S. join forces

C.L.A.S.S. will join forces with Milano Unica, 12-14 July, to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: an online space offering eco-high-tech materials representing a range of categories able to create a new generation of fashion. It is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP, ILUNA GROUP and ZIGNONE.

C.L.A.S.S. will join forces with Milano Unica, 12-14 July, to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: an online space offering eco-high-tech materials representing a range of categories able to create a new generation of fashion. It is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP, ILUNA GROUP and ZIGNONE.

Source:

C.L.A.S.S.

27.06.2022

ECOSENSOR™ by Asahi Kasei Advance SS 2023

The Japanese textile manufacturer ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

Furthermore, all of ECOSENSOR™ fabrics are made with sustainable materials which are certified by internatinal certification such as GRS, RCS or self-certification by each yarn supplier, through a traceable and transparent production process and supply chain.
100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials.

The Japanese textile manufacturer ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

Furthermore, all of ECOSENSOR™ fabrics are made with sustainable materials which are certified by internatinal certification such as GRS, RCS or self-certification by each yarn supplier, through a traceable and transparent production process and supply chain.
100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials.

The main fibers are GRS certified recycled polyester and recycled polyamide, but the collection also features some blends, such as in Bemberg™, the high-tech yarn born from the transformation of cotton linters through a circular, transparent and traceable process with a precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability.
Even the dyeing and finishing phases have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

Source:

ECOSENSOR™ by Asahi Kasei / C.L.A.S.S.

Photo: Bogner
25.05.2022

BOGNER Frozen Riviera: The 90th Anniversary Capsule Collection

90 years of BOGNER are celebrated with the Anniversary Capsule Collection Frozen Riviera. Frozen Riviera draws inspiration from the pioneering figure of Maria Bogner, the woman who made the mountains chic. BOGNER not only adored the Riviera, but also supplied its leading style icons with their winter wardrobes.

The result is a Cross Capsule Collection of BOGNER Sport and Fashion, that represents the future heritage of the brand. A palette of rich blues and off-white is enlivened by gold trim details, depicting an abstract print pattern of waves and slopes that underlines the connection between the Mediterranean and the Alps.

The iconic silhouettes of the past 90 years are reinterpreted for winter and combined with new volumes, techniques and materials - always with an eye to the future. Characterized by modern silhouettes, tonal outfits and a look of loose elegance, BOGNER heritage details meet the latest innovations. The result: Athluxury Sports Fashion.

90 years of BOGNER are celebrated with the Anniversary Capsule Collection Frozen Riviera. Frozen Riviera draws inspiration from the pioneering figure of Maria Bogner, the woman who made the mountains chic. BOGNER not only adored the Riviera, but also supplied its leading style icons with their winter wardrobes.

The result is a Cross Capsule Collection of BOGNER Sport and Fashion, that represents the future heritage of the brand. A palette of rich blues and off-white is enlivened by gold trim details, depicting an abstract print pattern of waves and slopes that underlines the connection between the Mediterranean and the Alps.

The iconic silhouettes of the past 90 years are reinterpreted for winter and combined with new volumes, techniques and materials - always with an eye to the future. Characterized by modern silhouettes, tonal outfits and a look of loose elegance, BOGNER heritage details meet the latest innovations. The result: Athluxury Sports Fashion.

More information:
Bogner Riviera
Source:

Bogner

(c) Officina39
18.05.2022

Officina39 with Trustainable™ collection FW 23 at Denim Première Vision

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

Less water, plus sustainability, empowered result
The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact. This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Officina39 and Adriana Galijasevic join forces
Circular Explorations: Recipe for Change is the collaborative and educational project developed by Officina39 and Adriana Galijasevic’s Cocircular Lab, showcasing the use of waste as a resource and prolonging the life of the garment through color. Several brands (C.P. Company, Tommy for Life/PVH Corp., Organic Basics, Asics, Lenzing and Camo) donated overstock garments as well as second-grade production or damaged, unsold pieces to be updated with newly developed applications made with Officina39’s Recycrom™, patented dyestuffs range made from textile waste.

Source:

Officina39 / Menabò Group srl

(c) adidas AG
13.05.2022

adidas and Juventus Reveal 2022/23 Home Jersey

adidas reveals the Juventus home jersey for the 2022/23 season. The classic black and white stripes are reimagined with a new graphic element to represent the magic of Allianz stadium.

Since the team’s move to the stadium in 2011, fans have enjoyed countless moments of magic at the venue. For this season, in a new dynamic interpretation of the club’s identity, the jersey draws inspiration from the five triangles of the star as symbol of magic, creating a new visual icon.

The new jersey is made with 100% recycled materials and features the latest in adidas’ temperature regulation innovation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play by optimizing sweat distribution and maximizing airflow.

The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – KEEP DRY technology, keeping fans comfortable and ready as it manages the body’s sweat for a dry feeling.

adidas reveals the Juventus home jersey for the 2022/23 season. The classic black and white stripes are reimagined with a new graphic element to represent the magic of Allianz stadium.

Since the team’s move to the stadium in 2011, fans have enjoyed countless moments of magic at the venue. For this season, in a new dynamic interpretation of the club’s identity, the jersey draws inspiration from the five triangles of the star as symbol of magic, creating a new visual icon.

The new jersey is made with 100% recycled materials and features the latest in adidas’ temperature regulation innovation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play by optimizing sweat distribution and maximizing airflow.

The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – KEEP DRY technology, keeping fans comfortable and ready as it manages the body’s sweat for a dry feeling.

More information:
adidas Sportswear T-Shirt Recycling
Source:

adidas AG

06.05.2022

adidas grows double-digit in Western markets in Q1 2022

  • Currency-neutral sales down 3% as supply constraints reduce top-line by € 400 million
  • Western markets continue to show strong momentum with combined currency-neutral sales growing 13% across North America (+13%), EMEA (+9%) and Latin America (+38%)  
  • Gross margin down 1.9pp to 49.9% driven by significantly higher supply chain costs
  • Operating margin of 8.2% reflecting additional investments into brand, DTC, and digital
  • Net income from continuing operations reaches € 310 million
  • FY 2022 outlook for revenue and net income confirmed at the lower end due to the impact from covid-19-related lockdowns in Greater China

“In the first quarter, consumer demand for our brand and products was strong in all Western markets. Our combined sales in North America, EMEA and Latin America grew at a double-digit rate.

  • Currency-neutral sales down 3% as supply constraints reduce top-line by € 400 million
  • Western markets continue to show strong momentum with combined currency-neutral sales growing 13% across North America (+13%), EMEA (+9%) and Latin America (+38%)  
  • Gross margin down 1.9pp to 49.9% driven by significantly higher supply chain costs
  • Operating margin of 8.2% reflecting additional investments into brand, DTC, and digital
  • Net income from continuing operations reaches € 310 million
  • FY 2022 outlook for revenue and net income confirmed at the lower end due to the impact from covid-19-related lockdowns in Greater China

“In the first quarter, consumer demand for our brand and products was strong in all Western markets. Our combined sales in North America, EMEA and Latin America grew at a double-digit rate. Backed by an exceptionally strong wholesale order book and relentless focus on driving growth in our own DTC channels, we expect this positive development to continue for the rest of the year,” said adidas CEO Kasper Rorsted. “In the East, we will return to growth in Asia-Pacific in the second quarter, while we expect the challenging market environment in Greater China to continue. With strong double-digit growth in the vast majority of our markets, representing more than 80% of our business, we are well positioned for success in 2022. “

For the full press release, see attached document.

Source:

adidas AG

28.04.2022

ECOSENSOR™ by Asahi Kasei Advance at Performance Days

ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony at Performance Days.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony at Performance Days.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

All of ECOSENSOR™ fabrics are made with sustainable materials which are certified by internatinal certification such as GRS, RCS or self-certification by each yarn supplier, through a traceable and transparent production process and supply chain.
100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials.
 
The main fibers are GRS certified recycled polyester and recycled polyamide, but the collection also features some blends, such as in Bemberg™, the high-tech yarn born from the transformation of cotton linters through a circular, transparent and traceable process with a precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability.
Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

Source:

Asahi Kasei / C.L.A.S.S.

28.04.2022

Policy Hub: Media Masterclass on Transparency in the Apparel & Footwear Industry

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

A first panel was kicked off by the European Commission representative who provided attendees with an overview of what is new about the PEFCRs for apparel and footwear. That led to an interesting and informed discussion with brands and other organisations which showed both the benefits of the PEF and the improvements needed in its methodology for it to fully reflect the complexity of the industry.

Overall, discussions showed the need for the topic to be addressed globally, apply a clear solid method to measure the environmental impact and for much more stringent legislation to regulate and ban greenwashing. As put by Baptiste Carriere-Pradal, Chair of the Policy Hub: “There will be challenges, the journey is long but now is the time for clear and ambitious regulation that will help us change the industry.”

You can watch the Media Masterclass here.

Source:

Global Fashion Agenda

(c) Officina+39
20.04.2022

Officina39 presents Trustainable™ collection FW 23 at Kingpins

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects.

“In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!”

Source:

Officina+39