From the Sector

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

With the increased global push for environmentally friendly and sustainable paper-based packaging solutions, Sappi has made great strides in developing breakthrough proprietary barrier technology to offer new opportunities to satisfy this need. These unique solutions enabled Sappi to closely collaborate with the world’s largest food and beverage company, Nestlé to support the launch of the YES! snack bar wrapped in recyclable paper. Sappi worked in partnership with Nestlé and packaging supplier, Constantia Flexibles to develop solutions suitable for recyclable paper production processes.

Susanne Oste, Vice President of Innovations and Sustainability at Sappi Europe commented: “Sappi has been working with leading consumer brand owners to develop and supply renewable paper-based packaging solutions understanding and supporting the goals of making their packaging recyclable without compromising on food protection and shelf life. One example of this is the new Sappi Guard range of products providing brand owners with a paper confectionery wrapper to meet market demand for more sustainable products.”

Eco-friendly dyeing auxiliary saves time, water and energy by enabling pre-scouring, dyeing and reduction clearing in a single-bath
Huntsman Textile Effects introduces the breakthrough ERIOPON® E3-SAVE dyeing auxiliary for the new “single-bath scour-dye-reduction clear concept” providing the shortest possible processing cycle for polyester thus saving time, water, energy and cost.

The demand for polyester and man-made fibers is booming as sports and athleisure apparel markets expand rapidly around the world. At the same time, brands, consumers and mills are increasingly focused on sustainability and performance resulting in raising demand for optimization of the costly, time consuming and resource intensive polyester dyeing process.

Developed by Huntsman Textile Effects specifically to meet these challenges, the advanced all-in-one ERIOPON® E3-SAVE dyeing auxiliary is engineered to help the mills achieve considerable savings in the water, energy and time for the intensive process of dyeing polyester and its blends by combining pre-scouring, dyeing and reduction clearing in a single bath.

• Bangladesh’s biggest denim expo takes place 5-6 November
• The show runs concurrently with the Sustainable Apparel Forum Bangladesh
• From 4-6 November, Bangladesh becomes the perfect meeting point for stakeholders in the global apparel industry

DHAKA - Responsibility is the theme of the 11th Bangladesh Denim Expo which takes place on 5th and 6th November at International Convention City in Bashundhara, Dhaka. The event, now firmly established as one of the world’s leading denim trade shows, runs alongside the Bangladesh Sustainable Apparel Forum.

Bangladesh Denim Expo

Around 100 exhibitors from 11 countries, including host Bangladesh, will participate in this year’s denim expo. Other participating countries are china, Japan, Italy, India, Singapore, Brazil, Spain, Pakistan, Turkey and Germany.

H&M Group is collaborating with Bangladesh Denim Expo for the forthcoming 11th edition of the event and a number of guest speakers will be present from the company, including Pierre Borjesson, head of sustainability, global production. Other guest speakers include Andrew Olah, the founder of Kingpins Denim show, Alice Tonello, R&D director with the Tonello Group, world renowned denim designer, Piero Turk and Jordi Juani, Asia regional director with Jeanologia.

Through a series of product displays, presentations, seminar sessions & panel discussions, the Expo will encourage healthy debate and interaction among exhibitors and visitors to champion a more responsible denim industry. One of these, of course, is sustainability and within this sits the issue of responsibility – an overriding theme of this year’s event. Denim manufacture faces huge challenges with regards its social and environmental responsibility, with production techniques having potentially far-reaching ramifications for the environment as well as people involved in the production process.

However, the industry and its supply chain are making impressive progress on these issues with Bangladesh – now the world’s largest producer of denim – leading the way in terms of addressing some of the sustainability challenges relating to denim production, including excessive use of water and chemicals. Mostafiz Uddin is the organiser of Bangladesh Denim Expo. Uddin has watched with interest the evolution of the denim industry, with each Expo marking continued and gradual progress being made by the more progressive players in the industry.

Uddin says: “The way that business and product development is conducted can have far reaching consequences on the environment, on the people that make the product and the product’s end use & life-span. “It is the duty of all stakeholders in the apparel industry to acknowledge this responsibility and to analyse our business practices, for the benefit of all.” Emphasising the theme of responsibility within Denim Expo is the fact that revenues from the expo support the running and presentation of the Sustainable Apparel Forum.

Sustainable Apparel Forum

The Sustainable Apparel Forum (SAF) is the biggest annual sustainable apparel event in Bangladesh. Bangladesh Apparel Exchange (BAE) along with Bangladesh Garment Manufacturers and Exporters Association (BGMEA) as co-organiser will jointly carry out the 2nd edition of the SAF on 5th Nov 2019.

This is the second edition of the Sustainable Apparel Forum, with the first-ever forum held in 2017 in Dhaka. The objective of this year’s forum is accelerating the momentum of sustainability in Bangladesh apparel industry.

The forum will see more than 50 speakers gathered from Bangladesh and overseas sharing expert opinions across five panel discussions covering current issues in the country’s apparel industry. These include human resources, transparency in business, water conservation, purchasing practices, sustainable chemical management, waste management, circular economy in textiles and climate change to name a few.

Additionally, the conference will host several knowledge building technical presentations from renowned organisations which will cover different issues relating to sustainability, including waste management, protection of the environment and better working conditions.

Speakers at the show include Md. Shahriar Alam, MP, Honourable State Minister, Ministry of Foreign Affairs, Bangladesh, H. E. Benoit Préfonatine High Commissioner, High Commission of Canada, Bangladesh, and Dr. Rubana Huq President, Bangladesh Garment Manufacturers’ and Exporters’ Association, Sheikh Fazle Fahim, President, Federation of Bangladesh Chamber of Commerce & Industries, Pierre Börjesson, Head of Sustainability – Global Production, H&M Group, Tuomo Poutiainen, Country Director, International Labor Organization, Peter McCallister, Executive Director, Ethical Trading Initiative and H.E. Winnie Estrup Petersen Ambassador, Embassy of Denmark, Bangladesh.

Prior to this year’s conference, the Embassy of the Kingdom of the Netherlands in Bangladesh and the Sweden Embassy in Bangladesh will also co-host two roundtable discussion in collaboration with BAE and in association with BGMEA on 4 November, 2019, while H&M, Better Work Bangladesh and C&A Foundation are partners in the event.
The conference will be followed by showcasing different innovative, sustainable & best work practices in RMG manufacturing factories in Bangladesh. Following the discussions, a series of recommendations will be made, and a Sustainability Roadmap for the Bangladesh apparel industry will be formulated.

This year’s SAF promises to be the biggest yet. Added by Mr Mostafiz Uddin in the recent press briefing for the event: “The title for this year’s Sustainable Apparel Forum is enabling sustainability through policy and leadership. The time for talking on sustainability issues is over. It is now time for actions. That’s why the focus of this year’s show is on practical, pragmatic actions the textile industry can adopt to improve its environmental footprint.”

“The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Futurmoda, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow. The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.

For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

Singapore - Huntsman Textile Effects today confirmed that it has joined the ZDHC Roadmap to Zero Programme as a Contributor. This adds a new dimension to Huntsman’s long-standing efforts to promote sustainable chemistry and best practice in the textile and footwear industries and help lead the sector’s shift to a cleaner and more transparent global supply chain.

Huntsman Textile Effects is proud to be joining over 25 leading brands working together to drive industry-wide change in responsible chemicals management and commits to working on this task in a collaborative and open manner.

As a ZDHC Contributor, Huntsman Textile Effects has uploaded detailed safety and sustainability information of its key products onto the ZDHC Gateway Chemical Module. This will support brands and mills in selecting products and practices to make their supply chains more sustainable. Huntsman Textile Effects will also continue to work to help brands improve their competitiveness while protecting consumers, workers and the environment.

The addition of industry-leader Huntsman Textile Effects to the ZDHC Contributor base represents a significant strengthening of ZDHC as a robust, broad-based solution with the potential to harmonize the industry’s approach to sustainable chemistry and the elimination of hazardous chemicals.

“Huntsman Textile Effects firmly believes that collective action is the best way forward for our industry and that working with ZDHC will help us further accelerate the shift to a cleaner and more transparent supply chain,” said Rohit Aggarwal, President, Huntsman Textile Effects. “As one of the world’s leading suppliers of sustainable textile dyes, inks and chemicals, we have seen time and time again that brands and mills that embrace sustainability can also boost their productivity and competitiveness and reduce costs. Our approach has always been to marry environmental and economic sustainability for a stronger, cleaner and more viable textile sector.”

Huntsman Textile Effects has been a leader in promoting sustainability through continuous innovation and industry collaboration for many years. It champions an inclusive and holistic approach that ensures compliance to industry regulation and standards and considers the impact of the textile value chain on the ecosystem, economy and society at large.

• Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

The ATSG was the first fair of its kind in Germany. "There are many fashion trade fairs for sale from wholesale to retail. Berlin has so far lacked an event for companies of all sizes, including micro-brands and small fashion labels," continues Jason Prescott. The exhibited product categories included fabrics, technical clothing, mixed and knitted fabrics, home textiles, leather, natural and synthetic fibres, readymade goods and fashion accessories. Visitors to major European fashion brands as well as small, independent brands from the Berlin fashion scene were able to take a close look at raw materials and finished garments and discuss their ideas personally with the exhibitors. In parallel, China Textile Brand Show (Berlin), sponsored by Chinese Ministry of Commerce (MOFCOM), made its debut bringing in more than 150 superb Chinese manufacturers with their best collections for Germany and EU market.

Opening Ceremony, Lectures and Fashion Show

The ATSG was opened by Chinese government representatives and international association delegates. More than 20 lectures on the three days provided the latest impulses for thought and discussion. In their lectures and panel discussions, speakers from all over the world presented current positions on topics such as "All China? Or is there more to it?", "Application examples of artificial intelligence in the fashion industry", "Optimal logistics concepts for Europe", or "The importance of sustainability in the European fashion industry".

Wilson Zhu, COO at Li & Fung, one of the world's largest trading houses based in Hong Kong, explained in his keynote speech his view on the digitization of global supply chains: "From raw materials in the textile factory to consumer tracking: In retail, every step of the value chain is determined by digitization.

Companies need to be close to consumers and their supply chains must enable a seamless flow of data and information from start to finish". Customers and their requirements have also changed: "They want to know about origin, recyclability and production standards and use their information to adjust their purchasing behavior accordingly.” Other speakers included Jeff Streader of the brand investment platform Go Global and Salman Khokhar of Brand Lab Kollective Moda. The fashion show on the second day featured creations by local Berlin labels (Damur, Danny Reinke, Aline Celi, Yoona Tech) as well as Asian brands exhibiting at ATSG.

Successful kick-off

Exhibition organiser Jason Prescott draws a positive balance: "Looking back on the three days, I am very proud of what went well. Which has been confirmed for us: We're on an exciting path, have taken our first steps here in Berlin and will continue to develop the exhibition." The creators of ATSG 2019 are taking ideas for the year 2020 with them, especially from the many intensive discussions with exhibitors and visitors: "The ATSG has offered visitors and exhibitors a unique opportunity to identify new growth strategies, look around for market partners, learn from each other and establish networks. We are very pleased that the concept was used here in Berlin," concludes Chase Vance, Director of JP Communications.

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.