From the Sector

In sync with the fair’s 30th anniversary, the sourcing platform will host around 12 fringe events for fairgoers to stay ahead of the curve, under the following segments: Design Inspiration, Business O2O, Textiles & Technologies, and Industry Empowerment. Intertextile Shanghai Home Textiles has joined forces with Danish trend agency SPOTT trends & business to present the design theme for 2025 – ‘Healing Home’ – together with eight trend directions set to captivate the home textiles market. Set to be a hotspot for in vogue sourcing and industry exchange, the show will take place at the National Exhibition and Convention Center (Shanghai) from 14 – 16 August 2024.

To help home textile industry players set the tone and direction for the upcoming business season, the fair will present Trends 2025 along with leading trend agency SPOTT trends & business, to illustrate the ‘Healing Home– Spaces for Thriving Living’ theme that marks the path ahead for the evolving sector. This concept conveys the idea of a home that promotes a remedial, prosperous lifestyle, improving peoples’ general health and well-being, with several key factors contributing to the overarching theme:

• Eight key directions: Age-Old Crafts, Nature-Tech Synergies, Regenerative Possibilities, Wellbeing Spaces, Colourful Gatherings, Bio-Engineered Innovations, Transitional Practices, and Circular Systems.
• Five key colours: deep burgundy, warm terracotta, light creamy shade, saturated nostalgic green, and vaporous blue.

The founder of SPOTT trends & business, Ms Anja Bisgaard Gaede, will be onsite to share insights related to these new design trends. Fairgoers are invited to join her interactive trend tour, and physically experience the concepts steering the industry's future.

With the intention of sparking further design inspiration for industry players, an expert panel discussion of Chinese interior architects and designers, InterDesign Forum, will be held on the afternoon of Day 1. Focusing on design trend topics related to sustainability, Mr Shen Lei, Founder and Design Director of Interior Architects Design and the Chinese representative of the Intertextile International Lifestyle Trend Committee, will lead the discussion. Adding an international perspective, Ms Anja Bisgaard Gaede will join them for the accompanying round table talk.

In addition to serving as a gateway for efficient sourcing, the show will inspire fairgoers through its fringe programme, with various formats and topics unpacking current talking points.

Highlighted sessions include:    

• Round table discussion: Bridging Borders: A Designer x Producer Talk on Sustainability – a dialogue between designers and manufacturers, exploring how to collaboratively overcome sustainability challenges and reconcile the demands of both sides, from both Eastern and Western perspectives.
• Econogy Talks: selected exhibitors, including 3M, Advansa and many more, as well as a representative from Indorama will showcase their innovative green products, giving attendees in-person insights into some of the market’s latest sustainable developments in the Sustainable Fibre Forum. Additionally, a Messe Frankfurt representative will explain the Texpertise Econogy concept, the combination of economy and ecology that represents the sustainability activities in the company’s Texpertise Network. The discussion will show how crucial sustainability is for the economic success of a business today, and indicate how fairgoers can benefit from such an approach.

Beyond the subject of a greener textile industry, other topics will be explored at various events. With more to be announced in the coming weeks, the following seminars hosted by international experts will provide the latest trends and market updates:

• Bridging Worlds: Design Strategies for Success in Middle Eastern Markets: Ms Esra Lemmens (Day 1)
• How Psychology Impacts the Way We Design Spaces: Ms Pallavi Dean (Day 1)

Moreover, the 10th Home Textiles and Furniture Industry Ecological Integration Forum will bring together home textile and furniture brands to explore cross-industry collaboration and provide one-stop home solutions. The 30th China Home Textiles Design Festival & Designer Recommended Brand Awards will showcase the latest trends and achievements in home design, allowing participating brands to gain recognition from designers. Meanwhile, the 7th China International Fibre Art Exhibition will invite influential artists from home and abroad to present diverse contemporary fibre artworks; and the China Intangible Cultural Heritage of Textile Exhibition will showcase some remarkable displays.  

Progressive material innovations presented digitally: following the cancellation of this year’s fair due to the corona pandemic, Heimtextil is extending its range of digital services and launching a new online materials library entitled ‘Future Materials Library’. 24 future-oriented materials for interior applications can now be found at www.heimtextil.messefrankfurt.com/future.

The curators of the new materials library are London-based futures-research agency, FranklinTill. “We are transitioning to a materials revolution that will help restore the balance in our relationship to our planet. As part of the Heimtextil Trends 21/22, we present a new selection of materials for interior applications with exciting innovations from all over the world”, says Caroline Till of FranklinTill.

A mix of commercially viable products and developments in an early stage

Imaginative designers and environmentally-aware manufacturers: the Future Materials Library 2021 offers materials pioneers a platform and presents a first-class mix of economically proven and revolutionary developments. FranklinTill has organised the materials in four themes: REGENERATIVE CROPS, REMADE FIBRES, HARVESTING WASTE STREAMS and SUSTAINABLE COLOUR.

Resources are running low

Thus, the new Heimtextil materials library tackles one of the main problems of the modern age: the shortage of resources on earth. In particular, textile production creates huge and continuously growing quantities of waste. And, over past decades, the design business has developed a ‘take, make and discard’ model of consumption that is incredibly harmful for our planet. In the climate-emergency era, however, future-oriented designers are learning from nature and working together with it. They endeavour to make use of the power of highly efficient natural circular systems to create textiles and materials that are better for both humans and the planet.

Heimtextil Trends: a guide for the international sector

The ‘Future Materials Library’ is part of the Heimtextil Trends that, for almost three decades, have been offering orientation for the sector by revealing design tendencies for the coming season. Even in the crisis, the Heimtextil Trends remain a vital part of the overall concept of the fair and provide important content for all target groups involved within the worldwide sector. Accordingly, Heimtextil aims to spotlight style-defining design developments taking place within the larger context of lifestyle trends. At the same time, the Heimtextil trend experts scan the exhibitors’ product world and identify unequivocal trends in the sector. In this connection, particular attention is paid to sustainable aspects along the entire value chain – in both the new digital library and live during the fair next January.