From the Sector

Nearly 8,000 international visitors came to meet the 1,300 exhibitors at Texworld Apparel Sourcing Paris. This year's event was enhanced by a boldly designed showcase in the heart of Paris.
The offer was broader, more diversified and more accessible. Despite increasing requirements in the industry, visitor numbers remained stable. It was on these two objective notes that the latest edition of the Texworld and Apparel Sourcing Paris trade shows for the fashion industry came to a close, held from 5 to 7 February 2024 at the Paris Expo Porte de Versailles. During these 3 days, nearly 8,000 visitors came to meet 1,300 weaving and clothing companies from 25 countries on the two levels of Hall 7 (7.2 and 7.3).

Visitors: a Euro-Mediterranean Top 5
This unprecedented concentration of international companies in Europe, which exceeds in number that of February 2019, is a reminder of the central role of European markets for the global fashion industry. This position is confirmed by the weight of buyers from the Euromed zone in the visitor structure: Top 5 is concentrated around buyers from France (20% of the total, up sharply on 2023), the UK (8.3%), Italy (7.9%), Turkey (7.2%) and Spain (6.8%). This Parisian event is proving to be an essential point of contact between designers, buyers and suppliers of fabrics or finished products.

Making the offer ever more accessible “Despite the slowdown in the clothing market, Europe remains a major market for textile and finished goods manufacturers" explains Frédéric Bougeard, President of Messe Frankfurt France. “For some players, it is becoming a strategic market to offset the uncertainties weighing on the Russian and American markets" he continues. Our mission is to fulfill our role as a market place, to adapt to these changes and to make the international offer more and more accessible." The February event also highlighted near sourcing. Nine Ukrainian companies grouped together under the banner of the Ukrainian Association of Textile and Leather Industry Companies (Ukrlegprom), as well as Bulgarian, Italian and Dutch companies, were able to take advantage of the show's visibility to include their expertise in the sourcing plans of French and European buyers.

Texworld Apparel Sourcing Paris, a new name for our trade fairs
Reflecting the adaptation of Messe Frankfurt France's strategy to changes in the market, Texworld Evolution Paris is changing its name to Texworld Apparel Sourcing Paris. This move reflects developments in fashion sourcing and the expansion of brand universes. A growing number of buyers now want to be able to select materials, while also sourcing finished products directly to complement collections or expand their range. The new name is accompanied by a new dual baseline - Weaving the future; sourcing I business I solutions - to underline these developments and reinforce the fairs' service-led positioning.

From 1 to 3 July 2024 at Porte de Versailles
This new signature will be fully expressed at the next edition of Texworld Apparel Sourcing Paris, including Avantex and Leatherworld, which will take place from 1 to 3 July 2024 in Hall 7 (7.2 and 7.3) of the Paris Expo Porte de Versailles. The show, which will remain the same size and offer a more selective range of products, will reflect this convergence between textiles and finished products. This session will also have no interaction with the Paris 2024 Olympic Games, which are due to open on 26 July, three weeks after Texworld Apparel Sourcing Paris

• Turkish circular knitting market offers prospects in turbulent times

After a four-year, Covid-related break the German circular knitting machine manufacturer Mayer & Cie. is exhibiting with its Turkish representative Mayer Mümessillik (MMÜ) once more at the important International Textile Machinery Exhibition (ITM) in Istanbul. At Booth 713 in Hall 8, Mayer & Cie. will present three machines: the D4-2.2 X interlock machine, the OV 3.2 QCe for double jersey structures and the MV 4 3.2 II for single jersey fabrics. For the Mayer & Cie. and MMÜ team the focus will be on in-person contacts with customers, suppliers and partners. Despite the tense international situation both the manufacturer and its representative are positive about the medium-term outlook for the Turkish market.

Turkey is a market with prospects
“The challenges that the global economy faces are at present enormously wide-ranging, of course,” says Mayer & Cie.’s Turkey specialist Stefan Bühler. “The Russian invasion of the Ukraine, supply chain outages, shortages of raw materials and skyrocketing energy prices all create uncertainty.” And then there is galloping inflation in Turkey and elections in 2023. Yet despite, and in part because of, this state of affairs Bühler and Kahraman Güveri, CEO of Mayer & Cie.’s Turkish representative MMÜ, hold a positive view of the market outlook for the years ahead. Large orders, especially for standard products, are on the increase, Kahraman Güveri explains. That leads to new investments, new companies and a growing demand for refurbished machines that then need to be replaced by new machines elsewhere. And former commission merchants are now enterprises in their own right.

“Apart from that, Turkey benefits from its proximity to Europe, transport routes are manageable,” says Stefan Bühler. “This location advantage attracts brand manufacturers who together with their orders bring new approaches, new designs and new technologies into the country.” And Turkey’s already very highly developed textiles sector benefits too. That, says Kahraman Güveri, is why one can be confident for the next few years, “at least for as long as nothing unforeseen happens”.

Established machines with that something special: OV 3.2 QCe for double jersey structures
The portfolio of machines that Mayer & Cie. is exhibiting at the ITM is tried, trusted and popular. The OV 3.2 QCe is a specialist for interlock fabrics and double jersey structures that it knits in both filament and synthetic fibre yarns. With a conversion kit the OV 3.2 QCe also qualifies as a producer of 8-lock structures, spacer fabrics and fine gauges. The machine is available in a choice of three frames: from open-width and industrial to giant frame. Stefan Bühler, regional sales manager for Turkey, has this to say: “Not for nothing has the OV 3. 2 QCe been one of our most popular machines for years. It is mainly used for sportswear and for leisure- and outerwear.” In Istanbul the OV 3.2 QCe on show will be a 30-inch, E40-gauge model.

D4-2.2 X for fine rib and interlock fabrics
The double-jersey D4-2.2 X is an obvious choice for knitting fine rib fabrics of up to E28 gauge. Spacer and interlock fabrics are also part of the machine’s established repertoire. And it can produce elastomeric plating in both cylinder and dial cam. No matter which of these tasks is assigned to the D4-2.2 X, it performs it with impressive productivity.

MV 4 3.2 II for flexibility in the single jersey sector
In the single jersey sector, the long-established German firm delivers a literally fine solution. The MV 4 3.2 II on show at the ITM knits to an E38 gauge. The machine can also be supplied for gauges from E14 to E60. It is, in addition, highly flexible, with a repertoire that ranges from piqué and double piqué to one-thread fleece and smooth single jersey.

ANDRITZ will be presenting its innovative solutions for nonwovens production and textile manufacturing at INLEGMASH 2022 in Moscow, Russia, from March 14 to 17.

AIRLAY TECHNOLOGY
Protecting the environment and conserving natural resources require new technologies. In the textile-related industries, the current challenge is to develop industrially and economically viable solutions to use eco-friendly fibers in nonwovens. ANDRITZ focuses on the airlay nonwoven application for hemp fibers (used in mattress production, insulation, ...) and also geotextile end uses.

TEXTILE RECYCLING TECHNOLOGIES
ANDRITZ Laroche is a leading supplier of fiber processing technologies such as opening, blending, and dosing, airlay web forming, textile waste recycling, and decortication of bast fibers. One focus of this product range lies on complete recycling lines for post-consumer and industrial textile waste to produce fibers for re-spinning and/or nonwoven end uses. ANDRITZ will present recycling technologies for end-of-life textile products that can be used in multiple applications, such as automotive, insulation, mattresses, and furniture felts.

Customer awareness and regulations are pushing apparel brands to recycle their textile waste and use the recycled textile fibers in their own products. To support ANDRITZ customers, a team with process know-how is available to conduct customized trials in our advanced technical center located at the ANDRITZ Laroche facilities in Cours, France.

BAST FIBERS
For the demanding Russian market for technologies based on bast fibers, ANDRITZ will present innovative products and the valorization of bast fibers, in particular hemp.
ANDRITZ Laroche is a player in the textile waste recycling sector, with airlay nonwoven technologies but also bast fiber decortication and cottonizing lines.

These eco-friendly fibers are used to spin yarn mixed with cotton, saving cotton as raw material, which reduces the consumption of water, pesticides applied in its cultivation and chemicals used during the dyeing and finishing processes.

The international home textiles industry has enjoyed a promising start at Heimtextil in Frankfurt am Main, which finished Friday, 11 January. The challenging economic situation and uncertainty in the retail sector were countered by a positive and confident mood at the world’s leading trade fair.

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’. [*For comparison, 2018: 2,975 exhibitors from 64 countries; 68,584 visitors from 135 countries, FKM-tested)]

3025 exhibitors from 65 countries* took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors* ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’.

One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade. Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses. ‘The small business specialist trade, but also department stores and multibrand stores, and thus the heart of our visitor target groups, are under pressure from the constantly increasing levels of e-commerce. With Heimtextil and our consumer goods fairs in general, we offer these retailers in particular clear perspectives and diverse inspiration in an ambiguous world’, continues Braun.

Heimtextil made it easier for its visitors to access valuable inspiration and business momentum thanks to an optimised trade fair concept and the associated new hall structure. ‘The new concept brought more visitors to the stand’, was the feedback from Andreas Klenk, Managing Director of Saum & Viebahn from Kulmbach in Franconia about hall 8.0 which offered textiles editeurs and manufacturers of curtain and sun protection systems a common platform for the first time. ‘It was the right decision to merge the different segments. We had high quality discussions with respect to both export and domestic business, and are satisfied with the trade fair’.

As part of the new concept, Heimtextil expanded its unique product range across the entire exhibition site and also included the new hall 12, which has been an additional architectural highlight on the Frankfurt exhibition grounds since September.

Top international companies from the Bed & Bath Fashion segment presented their wares here. For the company Curt Bauer from Aue in Saxony, the première of the new hall was a successful one. ‘We're very enthusiastic about the new hall 12. The product range there was very well received. We are very satisfied with the quality of visitors to our stand. In addition to a good frequency of German visitors, we are particularly pleased about growth from China and Russia’, says Managing Director Michael Bauer.

Natural materials, PET and ocean plastics 
Heimtextil set a standard in terms of sustainability: after the first global climate protection agreement for the textile industry was signed by 40 leading fashion companies, organisations and associations at the World Climate Conference in Katowice last December, the focus in Frankfurt was also on environmental progress in the textile industry. Numerous exhibitors presented progressive solutions, for example in the recycling of PET bottles and ocean plastic as well as in the use of certified natural materials. ‘Sustainability was the theme for us at this year’s Heimtextil. Major media players visited us and the 'Green Tour’ guided tour stopped by. We presented many things, including our first vegan duvet and fair silk products, all 100 per cent produced in Austria’, says Denise Hartmann, Marketing Manager at Hefel Textil. The topics of water consumption in the textile industry and microplastics also increasingly came to the fore. The exhibitor directory ‘Green Directory’ alone contained around 150 progressive companies listing sustainably produced textiles. The offer was supplemented by its own lecture series as well as theme-specific tours, which provided valuable impetus and
underpinned the pioneering green position of the trade fair.

Sleep becomes new lifestyle theme
Heimtextil also focused on sleep as one of the upcoming lifestyle trends. While a balanced diet and sufficient exercise are now a natural part of a healthy lifestyle, restorative sleep is still neglected* although it is one of the most important building blocks for long-term physical and mental well-being. At Heimtextil, a number of new products and aspects came to the fore that help people become sensitised to and analyse their sleep behaviour and promote healthy sleep. Around the redesigned hall 11.0 and in the adjoining lecture area ‘Sleep! The Future Forum’, representatives from the national and international bed industry enjoyed attractive product presentations and superb speeches on the topics of sustainability, hospitality, sport and digital.

In addition to the renowned trend show, the trade fair also focused on contract business, particularly in the hotel and hospitality sector, as well as decorative and upholstery fabrics, digital printing solutions and wallpapers.

The next Heimtextil in Frankfurt am Main – its 50th edition – will take place from 7 to 10 January 2020.

*According to a forsa investigation commissioned by the Techniker Krankenkasse

• JEC Group pays tribute to the winners at JEC World 2018

The 2018 session of JEC World, the reference trade show organized by JEC Group, is in full swing and the focus is on innovation!
The JEC Innovation Awards ceremony, which took place on the Agora stage on Wednesday, March 7 at 5 pm, opened with a presentation by Yves Rossy, aircraft pilot and inventor of the first jet-powered wingpack. Then the jury revealed the names of the composite champions up for a JEC Innovation Award. Eleven winning innovations were chosen, out of the thirty finalists that had been previously selected from more than 100 applications from all over the world.

“JEC Group supports innovation. In 1998, it created the first award dedicated to composites, as a way to promote and reward the sector’s champions. Thanks to the work of JEC Group’s teams, the program has become an international benchmark. Each year, we receive more than a hundred applications from all over the world. Selection is now based on criteria like the level of involvement of the innovation’s partners in the value chain, the technical nature of the innovation, or its commercial applications,” explains JEC Group President & CEO Frédérique Mutel.
A new feature this year is that the jury revealed the winners during the ceremony, and the public could choose their favorite innovation before, during, and after the ceremony. So there is still time to vote! Votes are opened until Thursday March 8th, 5pm http://innovationawards.jec-world.events
Did you miss the ceremony?

11 AWARD WINNERS:
AEROSPACE APPLICATION
Winner:
AeroComposit, JSC (Russia) and its partner Solvay (United Kingdom)

• Infusion technology for an aircraft wing

The use of infusion technology to manufacture primary structural components for an aircraft wing. The technology makes it possible to create extra-long, integrated composite structures with complex aerodynamic shapes.

AEROSPACE PROCESS 
2 tied winners!
Winner: Airbus (Germany) and its partners, BMW Group (Germany), Technical University of Munich (TUM) (Germany), Neue Materialien Bayreuth GmbH (Germany), Werkzeugbau Siegfried Hofmann GmbH (Germany), BASF SE (Germany), Foldcore GmbH (Germany), Neenah Filtration (Germany) and SGL Carbon GmbH (Germany)

• Complex structural applications for MAI sandwich technology

Cost-effective production of a complex 2.5D structure made of thermoplastic composite sandwich, with very short cycle times: under 5 minutes for aerospace materials and 2.5 minutes for automotive materials.

Winner: M. Torres Diseños Industriales SAU (Spain)
Moldless process to manufacture one-piece parts
A new manufacturing process for oversized one-piece reinforced composite structures, without requiring the use of complete molds.

AUTOMOTIVE APPLICATION
Winner: Ford Werke GmbH (Germany) and its partners, Gestamp (United Kingdom), GRM Consulting (United Kingdom) and University of Warwick (United Kingdom)

• Lightweight composite automotive suspension part

Structural suspension part made of lightweight composite, using a brand-new patented process for prepreg/SMC/steel overmolding that was designed using a new computer-aided engineering (CAE) technology.

AUTOMOTIVE PROCESS
Winner: Audi AG (Germany) and its partners, Voith Composites GmbH & Co. KG (Germany), Dow Automotive (Switzerland), and Zoltek Corp. (United States)

• Series production of a rear panel module made of carbon composite

For the first time, the potential of carbon fiber reinforced plastics (CFRP) is used to full advantage in series production with a new rear panel module and cost-effective production technologies.

CONSTRUCTION & INFRASTRUCTURE
Winner: Komatsu Seiren Co., Ltd. (Japan) and its partners, Kanazawa Institute of Technology (Japan) and Nagase ChemteX Corporation (Japan)

• Cabkoma cable made of CFRTP

Komatsu Seiren has developed a cable made of molded carbon fiber reinforced thermoplastic (CFRTP), using a very cost-effective process that consists in polymerizing a thermoplastic epoxy resin in situ.

MARINE
Winner: Uljanik JSC (Croatia)

• Composite cargo decks for a vehicle carrier

On the SIEM Cicero, a vehicle carrier with a capacity of 7,000 vehicles, glass-fiber reinforced composites are used for a number of the structures for the cargo decks, thereby considerably reducing the ship’s weight, fuel consumption and CO2 emissions.

RAILWAY
Winner: ELG Carbon Fibre Ltd. (United Kingdom) and its partners, Alstom Transport (United Kingdom), Magma Structures (United Kingdom), the University of Birmingham (United Kingdom), and the University of Huddersfield (United Kingdom)

• A bogie frame made of optimized lightweight carbon fiber

This project has developed the very first carbon-fiber bogie frame that uses a recycled material, making it possible to overcome the obstacles to a commercial adoption of this type of structure.

SPORTS & LEISURE
Winner: BMW Group (Germany) and its partners EDAG Engineering GmbH (Germany), KraussMaffei Technologies GmbH (Germany), Chr. Karl Siebenwurst GmbH & Co. KG (Germany), TUM-LCC (Germany), Automation W + R GmbH (Germany), and FHG-IGCV (Germany)

• A modular construction system for the rear swing arm suspension of a motorcycle

A modular system to produce a complex-shape swing arm suspension reinforced with carbon fiber. The system can adjust the mechanical properties on a case-by-case basis, for a competitive cost and weight compared to metal solutions.

SMART CITIES
Winner: MC Materiales Compuestos (Argentina) and its partners, Plaquimet (Argentina), Purcom (Brazil), IS Groupe - Composite Integrity (France), and G12 Innovation (Brazil)

• The Wet Core Pod composite housing module

The Wet Core Pod is a composite housing module with an industrialization potential that can facilitate the most complex, costly and difficult step in a construction project.

SUSTAINABLE DEVELOPMENT
Winner: Cetim-Cermat (France) and its partner, CETIM (France)

• “3-in-1” line for producing recycled composites

A modular line that uses an innovative thermomechanical process to make large panels from recycled composites or plastics. The panels are then thermoformed into parts.
 

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.