From the Sector

• Huntsman continues to inject its leading edge innovation in bangladesh to support textile industry with sustainable practices

Singapore - In a signing ceremony, Huntsman Textile Effects announced that it has extended the partnership and collaboration agreement with Viyellatex Group for another two years. The agreement will see the Viyellatex Group continuing to use Huntsman as its preferred and sole supplier for industry leading dyes, chemicals and dying auxiliaries. This partnership, now in its 17th year reinforces the recognition of Huntsman as a trusted and preferred supplier for the Viyellatex Group. Under this agreement, Huntsman will support Viyellatex’s Group of mills to streamline operations and optimize processes, train technical staff, and make recommendations to help improve yield and productivity. This strategic cooperation will enable Viyellatex Group to continue to achieve operational excellence.

“We are extremely pleased and proud of this continuing partnership with the Viyellatex Group. As a global leader in the transition to a more sustainable textiles sector, we are pleased to join hands with one of the country’s leading exporter of ready-made garments (RMG) and a supplier to leading international brands, commented Chuck Hirsch, Vice President, Sales and Technical Resources, Huntsman Textile Effects. “This cooperation agreement will also help Viyellatex Group to maintain its leading edge in the textile industry by leveraging on Huntsman’s R&D capabilities, innovation and focus on sustainability, while continuing to comply with the stringent requirements of its export customers around the world,” continued Mr Hirsh.

Speaking on the occasion Mr. David Hasanat, Chairman of Viyellatex Group said, “Viyellatex Group is the leading company in the area of sustainable apparel in Bangladesh. This continuing support and technical expertise from Huntsman will help us be more competitive in this increasingly challenging market. It will help us to comply with the stringent product demands from our global customers and better equip us to face challenges from the operational and environmental aspects.” He continues, “Viyellatex Group places strong emphasis on sustainability by minimizing energy usage, adopting waste and water recycling, and using only organic materials and environmentally compliant chemicals and dyes and Huntsman is the perfect partner in this regard as they share this vision.” “We are pleased to be conferred Preferred Supplier Status from Viyellatex Group, partnering with one of the leading apparel groups in Bangladesh” , said Mr. Dheeraj Talreja, Commercial Director - South Asia, Middle East & Africa of Huntsman Textile Effects. “This partnership is a great testament of our customers’ trust and confidence in Huntsman’s quality, proven expertise, products and service delivery,” he continued.

In conjunction with this signing ceremony and as an active supporter of Bangladesh’s textile industry, today Mr Hirsch also hosted a customer seminar for more than 500 customers and prospects in the country’s capital, to provide them with leading edge technologies to help them be more sustainable with competitive value-add to customers.

Huntsman Textile Effects holds regular seminars and workshops and also collaborates with textile mills and apparel manufacturers to adopt new technologies and processes that conserve resources, reduce waste and improve productivity.

Bangladesh’s textile industry is the nation’s largest export sector. The ready-made garment (RMG) sector is worth US$28.14* billion in 2016-2017, with more than 4,300 garment factories employing about 4 million people and accounting for 80.7% of the country’s total exports. To remain internationally competitive, local textile mills and RMG factories increasingly have to demonstrate that they operate in a socially and environmentally sustainable way.

Based in Porto, Portugal, Rodrigo Siza will focus on nurturing new regional collaborations to benefit the needs of Lectra’s customers, and faciliate their success in the Industry 4.0 era. Rodrigo will rely on Lectra’s highly experienced teams located in the region.
“Rodrigo has very effectively established long-term partnerships with our fashion and apparel, automotive and furniture customers in Portugal. He has helped our customers to emerge stronger from the world crisis which heavily impacted them. After 10 successful years as head of Lectra Portgual, Rodrigo is now also in charge of meeting the expectations of our Spanish customers,” stated Daniel Harari, Lectra Chairman and CEO.

Players in the region are witnessing a strong dynamic, notably fashion brands in Spain and fashion and automotive industrialists with heightened added-value in Portugal. With the recent announcement of a new strategy to focus on Industry 4.0, Lectra is in a strong position to support these businesses in the digitalization of their processes.
For industries faced with more demanding consumers and ever-shorter product development and manufacturing cycles, integrating all steps along the extended supply chain, from design to cutting, is now a top priority. This is particularly apparent in Spain and Portugal, two countries positioned, in their own way, at the heart of Europe’s fashion and automotive industries.
Rodrigo started his career at Tradetex, a trading company of textiles for clothing, as a textile designer. From 1991 to 1999, he was an associate of V-Sistemas Informatica, specialized in the development and distribution of technical solutions for the textile industry. In 2000, he joined Lectra Portugal as a design and merchandising manager, and then evolved into the position of international consultant in 2004. He left Lectra in 2005 to take the position of Sales Director of RPB Têxteis e Vestuario, a company that makes clothes, before returning to Lectra in 2007 to take over the management of the Portuguese subsidiary. Rodrigo has a masters in marketing from Minho University and a degree in design and communication from Porto University, both located in Portugal.