From the Sector

Vietnam is the subject of increasing investment across an array of industries, with its textile sector going from strength to strength in a short space of time. To give key players from across the textile spectrum an opportunity to make their presence felt in this market, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Taking place at the Saigon Exhibition and Convention Center (SECC), the new fair will cover three main product sectors, namely apparel fabrics, yarns and fibres, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

In line with the industry’s anticipation, the country was identified as the ideal location for ASEAN’s new comprehensive textile platform for several key reasons. Vietnam’s pro-business policies, strategic geographical location, abundant labour force, and favourable trade agreements have contributed to its rise as a global textile manufacturing hub. Agreements such as the Regional Comprehensive Economic Partnership (RCEP); the Indo-Pacific Economic Framework for Prosperity (IPEF); and 15 free trade agreements (FTAs) covering over 60 countries and regions, will further enable participants from across the value chain to conduct cross-border business after connecting at next year’s show. In addition, several key travel initiatives that serve international players have been implemented, including the country’s APEC Business Travel Card programme^[1], availability of e-visas to all nationalities, and visa-free travel for select countries^[2].  

Exhibitors from multiple textile sub-sectors converge in February
In Vietnam’s home textile segment, rising urbanisation, emerging young consumers, and higher disposable incomes are interrelated factors driving growth^[3]. Globally, three of the top trends include recycling; utilising green fibres; and the increasing use of technical fabrics for enhanced comfort and health. At the fair, confirmed home textiles exhibitors include Hanyang Eco Tex, Hohmann GmbH, Phuong Nam Feather, and SIGMA, set to showcase their most up-to-date products, covering bedding, upholstery fabrics, curtain, and sun protection.
 
Utilised for automobiles, civil aviation, construction, health care, and more, Vietnam's exports of technical textiles reached USD 676.6 million for the first nine months of 2022, up 17.1% compared to the same period in 2021^[4]. This in turn bodes well for the country’s import prospects of quality machinery and equipment. Hoping to cater to domestic demand at VIATT 2024, international suppliers in this category include Julai, SIGMA, and Skwentex.

Meanwhile, apparel-related products make up the lion’s share of the country’s textile exports – according to Vietnam Textile & Apparel Association (VITAS), in 2022 these numbered USD 29.1 billion. From Ho Chi Minh to Hanoi, numerous international fashion brands have a manufacturing presence, including Adidas, H&M, Lacoste, Lululemon, Nike, The North Face, Uniqlo, and many more. At next year’s fair, exhibitors such as Avery Dennison, Lenzing, Stylem Takisada-Osaka, and Texwinca, will aim to draw the attention of apparel brands and a wide range of other domestic and international buyers.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

^[1] ‘Everything You Need to Know About Traveling to Vietnam with an APEC Business Travel Card’, April 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/apec-business-travel-card-vietnam.html/ (Retrieved: November 2023)
^[2] ‘Vietnam Introduces E-Visa for All Nationalities from August 15, 2023’, August 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/vietnam-introduces-e-visa-for-all-nationalities-from-august-15-2023.html/ (Retrieved: November 2023)
^[3] ‘Vietnam Home Textile Market Size & Share Analysis’, 2023, Mordor Intelligence, https://shorturl.at/wQVWZ (Retrieved: November 2023)
^[4] ‘Vietnam's technical fabric exports continue to be positive’, October 2022, Web Portal of Supporting Industry of Vietnam, https://shorturl.at/lmnvX (Retrieved: November 2023)

Recently, OETI awarded the OEKO-TEX® STeP certification to two companies in the sector of personal protective equipment (PPE) and workwear: Ötscher - Berufskleidung Götzl GmbH, Austrian producer and wholesaler and longstanding PPE and OEKO-TEX® STANDARD 100 customer, and ALSICO MOROCCO (Cindico), a Moroccan PPE and work wear producer and part of the global Alsico Group, which has already introduced the certification for production facilities in Belgium and Laos.

OEKO-TEX® STeP stands for Sustainable Textile and Leather Production and is a certification system for production facilities in the textile and leather industry. The STeP system analyses critical areas of businesses using six modules: Chemical Management, Environmental Performance, Environmental Management, Social Responsibility, Quality Management, and Health protection and Safety at work.

For ALSICO MOROCCO (Cindico), OEKO-TEX® STeP offers the benefit of "a unified certification system and standardised audits to monitor social and ecological responsibility processes at global production locations," says Managing Director Mary Meylaers.

For the Austrian company Ötscher – Berufskleidung (workwear), Managing Director Thiemo Götzl emphasises the strengths of the certification in transparent communication with customers and stakeholders and a comprehensive overview of all aspects of the supply chain. "The certification also supports compliance with the German Supply Chain Due Diligence Act requirements through transparency and risk mitigation," says Thiemo Götzl.

Lectra will now directly manage the production of its cutting equipment manufactured in China, primarily dedicated to its Asian customers. The Suzhou site, located to the west of Shanghai, will thus benefit from the standards of operational excellence already implemented by Lectra at its two other plants in Bordeaux-Cestas, France, and Tolland, USA.

Lectra's teams have over 35 years’ experience in the Asia-Pacific region, which in 2022 generated 25% of the Group's revenues.

Since the acquisition of its competitor, Gerber Technology, in 2021, Lectra had been relying on a plant belonging to Dutch group VDL Groep (VDL), to manufacture Gerber-brand multi-ply cutters and spreaders.

For its industrial activities, Lectra aimed to adopt the same standards of operational excellence in China as those currently in effect at its Bordeaux-Cestas and Tolland sites. The Group therefore created a new subsidiary, Suzhou Lectra Equipment Manufacturing Co. Ltd., to take over from subcontractor VDL as of December 1, 2023.

Following the takeover of in-house production at the Tolland site in October 2022, the creation of the Suzhou Lectra Equipment Manufacturing Co. Ltd. subsidiary marks a new milestone in the deployment of Lectra's industrial excellence strategy on a global scale. The Group intends to give priority to regional industrial production, which is beneficial to the local economy.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

Sustainable fashion and sportswear must be high on the political agenda:
Three University of Manchester academics who specialise in fashion and textiles have criticised the Government for failing to take action to boost sustainability in the UK fashion and sportswear industries.

In an article published by the University’s policy engagement unit Policy@Manchester to coincide with the 20th annual Recycle Week, Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon highlight that, of the one million tonnes of textiles disposed of every year in this country, 300,000 tonnes end up in landfill or incineration with figures suggesting 10 per cent of global CO2 emissions may come from the fashion industry.

And they warn that the damage inflicted by discarded sportswear is often overlooked, “despite an over-reliance on polyester garments, which are harmful to the environment as the fabric releases microfibres and takes hundreds of years to fully biodegrade.”

Pressdee, Benstead and Conlon stress the importance of establishing “sustainable behaviour throughout the supply chain” and praise the European Commission for proposing an “extended producer responsibility (EPR)” for textiles in the EU which “aims to create appropriate incentives to encourage producers to design products that have a reduced environmental impact at the end of their life.”

This contrasts with the UK where, they argue, “tackling sustainability in the fashion industry has lost its place on the political agenda.”

"We are calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”
Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon

The University of Manchester academics contend that there has been “disappointing lack of progress from the UK Government” following the House of Commons Environmental Audit Committee’s Fixing Fashion report in 2019.

They continue: “This report included a call for the use of EPR as well as other important recommendations such as a ban on incinerating or landfilling unsold stock that can be reused or recycled and a tax system that shifts the balance of incentives in favour of reuse, repair and recycling to support responsible companies. We urge the Government to think again and drive forward the Committee’s recommendations in order to put sustainable fashion back on the political agenda.”

Pressdee, Benstead and Conlon also criticise Ministers for abolishing the standalone GCSE in textiles which provided many young people with the ability to mend clothing such as football kits instead of throwing them away.

They write: “We are therefore calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”

The University of Manchester has launched a new project dedicated to tackling the impact of textile waste in the football industry through the provision of workshops tasked with transforming surplus football shirts into unique reusable tote bags, whilst educating local communities on the environmental impacts of textile waste and how to extend the life of garments. The initiative aims to provide a fun, responsible way to keep kits in circulation while shining a light on the problem.

A delegation of 12 Italian textile machinery manufacturers will be on hand at the ITME Africa trade show, to be held in Nairobi (Kenya) from November 30th to December 2nd 2023. These Italian companies will be exhibiting at the Italian Pavilion, organized by ACIMIT, the Association of Italian Textile Machinery Manufacturers, and by the Italian Trade Agency.

Kenya’s economy is among the most dynamic in sub-Saharan Africa, with annual GDP growth rates of around 6%. Its textile and garments industry ranks among the Country’s leading economic revenue sources, and is supported by government programs aimed at sustaining growth, as well as international agreements, such as the Economic Partnership Agreement (EPA) between the European Union and Kenya, currently in the process of ratification.

The total value of Kenya’s imports of textile machinery reached Euros 24 million in 2022. In the future, demand from local companies will mainly focus on high-end and medium to high-end technology, thus allowing Italian manufacturers to strengthen their market share in Kenya. Currently, Italian imports amount to approximately 4% of total imported machinery technology, for a value of roughly Euros 900 thousands in 2022.

Among the 12 Italian exhibitors the following ones are ACIMIT associated members: Biancalani, Bianco; Danitech, Ferraro, Lgl, Mei, Monti Antonio, Reggiani Macchine, Savio, Stalam and Tomsic.

Making outdoor sports accessible to as many people as possible since 1976 through quality, innovative gear, powerhouse sporting goods brand Decathlon has launched the first product of its long-term partnership with CELLIANT® infrared technology from Hologenix® – Adult Ski Socks. They are introduced in its Wedze range of ski and snowboarding socks (“wed’ze” means ‘“a small turn on the snow” in the Savoyard dialect in the Alps where this brand is headquartered).  

Decathlon was attracted to CELLIANT’s ability to convert body heat into infrared energy, improving local circulation and cellular oxygenation to support stronger performance and faster recovery. Skiers who often suffer from muscle fatigue in the calf area will appreciate the infrared infusion and light compression attributes that were specifically chosen with this in mind. The sock was also thoughtfully designed for minimum thickness, allowing for a comfortable fit within the ski boot, without sacrificing warmth or durability. Anti-friction thread on the sole and toes helps limit irritation, and seams are intentionally positioned to eliminate discomfort. The socks are offered in a Asphalt Blue color in a variety of sizes, both online and in retail stores worldwide.

Heberlein, founded in 1835, successfully completed the sale of its business on 31^st of October 2023. The new joint ownership comprises the company’s management, alongside industry expert Daniel Lippuner
and the Renaissance investment foundation. From November 1, 2023, the company will operate under the name "Heberlein Technology AG".

The owners are committed to investing in the long-term success of a business that already combines traditional values with innovative power. The brand is known for its high level of expertise, as well as its tailor-made solutions for the textile business. As the world's leading supplier of jets for synthetic yarns, Heberlein develops, produces, and distributes key components for the man-made fibre industry. Around 80 employees and an efficient infrastructure in Wattwil, Switzerland, ensure that international customers can continue to rely on quality and reliability.

The Renaissance investment foundation was established by pension funds, for pension funds, and has been investing in unlisted Swiss SMEs for over 20 years.

Under the new ownership, the Heberlein business will continue unchanged at the current location in Wattwil with the current management and all current employees. The board of directors and management of Heberlein AG welcome this solution and are convinced that the existence of the company and its traditions will now be secured in the long term and that it will continue to develop successfully – positive news also for the business location of Toggenburg and the canton of St. Gallen.

Martin Zuercher, CEO of Heberlein, says of the transaction: "With this sale, we are opening a new, positive chapter in the company's long history. With the Renaissance investment foundation, we found an owner who is focused on long-term success. Together with the energetic management team, I look forward to continuing to make a significant contribution to Heberlein's success in the future."

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

A total of 59 Italian machinery manufacturers will be exhibiting at the upcoming ITMA ASIA+CITME, to be held from November 19 to 23 in Shanghai, as the event had been postponed for a year in the wake of the Covid-19 pandemic. Of these 59 manufacturers, 26 will be presenting technological innovations as part of the National Sector Groups, organized by ACIMIT and ITA – Italian Trade Agency. Occupying a surface area of around 2,000 square meters, Italy is among the major foreign exhibiting Countries at the event.

Asia is a major destination for Italy’s textile machinery manufacturers, with fully 38% of all Italian textile machinery exports during the first half of 2023 (amounting to roughly 338 million euros) directed towards Asian markets. China, in particular, is an absolutely important market for Italian companies: the first in Asia and the second worldwide behind Turkey in 2022. In the first six months of this year, Italian machinery sold in China reached a value of 81 million Euro.

“The general outlook for the Chinese market remains positive, although the demand for foreign machinery from local textile manufacturers has slowed somewhat for this first half of the year,” comments ACIMIT president Marco Salvadè. “Investments in the textile industry have never stopped, so there is no shortage of opportunities in China. I believe ITMA ASIA + CITME will confirm our expectations for a recovery in demand.”