From the Sector

As part of ISKO’s Responsible Innovation™ strategy, the company has a commitment to supporting the next generation of design students and up-and-coming designers and brands. This commitment was shown most recently when the leading denim innovator donated a selection of its denim fabrics to three students at the Savannah College of Art and Design, to support the design and development of their final year collections and help them shape their creative vision.

On 7 May, the students’ collections were presented to a panel of fashion industry experts, including ISKO’s Marketing and Business Development Manager, Sonny Puryear, who offered invaluable feedback and support for their future endeavours.

The university has taken part in several past editions of ISKO’s I-SKOOL™ denim design contest, so it was logical that three of this year’s graduates, Ifeade Adedokun, E'Naiyah Frazier, and Maryam Muhammad would turn to ISKO in light of its longstanding knowledge and expertise when it comes to denim. The company was proud to provide them with ISKO fabrics, developed according to advanced and responsible processes and in compliance with strict international standards.

• Global online fashion retailer and UK supplier - Asos and Fashion-Enter Ltd. - teaming with Kornit for adoption of efficient, low-impact direct-to-fabric digital textile printing with zero water waste and accelerated production speeds

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that global online fashion retailer ASOS and its supplier Fashion-Enter Ltd. are implementing Kornit Presto to explore the future opportunities presented by on-demand manufacturing.

Kornit Presto is the most advanced single-step solution for direct-to-fabric printing, enabling Fashion-Enter Ltd. to rapidly deliver test-and-repeat small product runs on behalf of ASOS. These production capabilities will enable ASOS and Fashion-Enter Ltd. to imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes.

In Kornit’s pigment-based digital textile production capabilities and efficient workflow solutions, Fashion-Enter Ltd. sees an answer for brands serving the needs of today’s consumers, while reducing inventory waste and improving supply chain management and garment quality.

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

The machines are quick and reliable, with very little downtime, which is massively important to me as a business owner.”

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced United Kingdom-based Kitlocker has implemented two Kornit Avalanche Poly Pro systems for efficient, retail-quality production of branded and customized apparel on demand.

Kitlocker operates within several sectors of the sports and leisurewear market, providing team gear for schools, football clubs, and other sporting organizations, managing e-commerce platforms on behalf of those organizations. Enabling their customers to embellish popular styles on demand, in any quantity, drove them to explore available technologies for speed and versatility, particularly regarding polyester apparel, a cornerstone of sportswear. Kornit’s Poly Pro system is the only single-step digital direct-to-garment (DTG) technology developed specifically for imprinting polyester and poly-blend materials, extending the company’s patented process for waste-free production with durability, precise graphic detail, and the broadest colour gamut to popular sports and athleisure apparel.

“The Kornit Avalanche Poly Pro allows for far superior quality of finish for embellishment compared to traditional print techniques,” says Mike Kent, Co-Owner of Kitlocker. “When we were shopping around for alternatives, it was obvious the sort of single pass, and its ability to print on polyester, was certainly market-leading—there was no alternative that could do that. The machines are quick and reliable, with very little downtime, which is massively important to me as a business owner.”

According to Kent, the technology has enabled Kitlocker to approach new markets that had always been off-limits previously, driving incremental business and building out new product ranges. The process lent itself to simple integration with their workflow and online design tools, empowering customers to visualize their own pieces and receive finished gear, with superior retail quality and precise logo colour matching, in mere days.

“The system allows us bigger print areas, more colours, and more elaborate designs, and our customers to uniquely embellish their garments on a wide range of products from different brands with lots of different kinds of creative outputs,” adds Kent.

“Our systems help brands like Kitlocker sync supply with demand, eliminating waste and making them more reactive to customer needs,” says Chris Govier, KDEU Managing Director. “Kornit Avalanche Poly Pro extends the efficiency, sustainability, quality, and logistical benefits of digitization to the booming sports and athleisure apparel market. Being able to give their customers the widest assortment of gear, customized in any quantity, on demand, is a winning game plan for Kitlocker.”

• Carnet by Ratti Group teams up with Bemberg™ for its ultimate collection of premium, exclusive, responsible lining fabrics

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ is the high-tech ingredient born from the transformation of cotton linters through a full circular, transparent and entirely traceable process. The result is a high-performing unique and precious fiber with anti-static and humidity-control properties. “By choosing to work with Bemberg™, we injected sustainability in the collection in order to offer ‘the best quality chance’ to tailors, designers, brands, and garment makers who believe in and commit to responsible yet premium and exclusive fashion.” Adds Alessandro Ivaldi, Business director at Carnet by Ratti Group.
 
Carnet is a division of the Ratti Group that manufactures and distributes the best fabrics all over the world for the realization of made-to-measure garments for both men and women. In each collection, Carnet’s fabrics are able to show the experience of those who know the code of style. A wide range of exclusives bases, Carnet offers high-end meter fabrics for both men and women.
 
The new Carnet’s  Bemberg™ fabrics for lining range is also available online with over 300.000 metres of fabric that can be purchased with a minimum order of just 50 cm, with delivery granted within 72 hours in over 50 countries.

• Elasticated melange tape by JUMBO-Textil for exacting requirements

Reliable functionality, select aesthetics, exceptional comfort – the new elasticated melange tape from JUMBO-Textil can really do a lot – and looks extremely good doing it.

Great functionality and an elegant design
To create this innovative elasticated tape, different premium-quality yarns are woven into a high-performance tape for especially exacting demands in terms of comfort and visual appeal. The elasticated material offers amazing performance and robustness beyond its elegant, shimmering melange look and its pleasant, fabric-like feel.

•    Ideal for all applications on visible textile surfaces
•    Premium fabric-like aesthetic and feel
•    Shimmering melange effect
•    Can be manufactured in many individual types and fabrications
•    Additional designs possible: water repellent, flame retardant, etc.
•    For applications in vehicle interiors, functional clothing, the furniture industry, medical technology, and much more

Wide range of applications in numerous industries
The new melange tape is specially designed and made for all visible applications: from multimedia holding tapes or document retainers in vehicle interiors to the functional and attractive cuff on sleeves, trousers or braces of outdoor or work clothing through to tensioning straps on backpacks, in exoskeletons or upholstered furniture.

"Elasticated tapes are often developed and considered primarily from a functional point of view. In our case it is different: our new melange tape combines great functionality with an elegant design and shows that elasticated narrow textiles can also be aesthetic highlights," as Patrick Kielholz, Business Development Manager at JUMBO-Textil emphasises. "The potential applications for our melange tape are almost limitless. Exciting solutions are available for almost all industries."

The most important properties at a glance:

Colours: grey melange, black melange; optionally, various other colour options
Sample: single-colour melange; optionally, longitudinal stripes, melange
Width, Standard: 40.0 mm
Width, Customized: 10 mm – 320 mm
Elasticity: up to 60%

With the spring textile trade fair season in China just around the corner, a number of leading domestic and international suppliers are confirmed to take part in Intertextile Shanghai Home Textiles – Spring Edition. The fair will now take place at a slightly later date of 17 – 19 March. Together with the concurrent fairs Intertextile Shanghai Apparel Fabrics, Yarn Expo, CHIC and PH Value, these five events will form the first major in-person gathering for the textile industry this year.

From bedding and towelling, rugs and table & kitchen linen to home textile technologies and textile designs, buyers will have a wide range of the latest collections to source from this month at Shanghai’s National Exhibition and Convention Center. International exhibitors such as Lenzing and Cotton Council International as well as leading domestic brands including Coolist, Luolai, Soluffy and Yunjie Textile are amongst those signed up to take part this year.

Exhibitor highlights

• Lenzing Fibers: will showcase their flagship brand for textiles, TENCEL™. Used for a variety of highly specialised applications, TENCEL™ fibres are soft to the skin and excellent in thermal regulation and moisture absorption.
• Cotton Council International (CCI) is a non-profit association that promotes US cotton fibre and cotton products throughout the world.
• Zhangjiagang Coolist Life Technology: this Chinese company designs and produces a range of functional pillow collections including their Filmless Gel, Hydrophilic, Air, Flexible and Organic pillow series. Their unique Coolist design features patented technology, and is made from organic and environmental-friendly materials.
• Anhui Million Feather: located in Anhui province’s Lu’an city, known in China as the ‘Kingdom of Geese’, the company produces a range of down and feather products and various bedding items.
• Wujiang City Yunjie Textiles: specialising in wide-width fabrics including microfibre, satin and suede.
• Yantai Zhonglian Industry: their main products include sheets, pillowcases, quilt covers, bed skirts, comforters, coverlets, pillows and more.

• CHIC Shanghai, March 17 to 19, 2021 (due to new regulation to control the infection rate)
• 905 exhibitors are present at CHIC
• Parallel: CHIC ONLINE as a digital platform with upgrade of the CHIC
• APP
• CHIC GARDEN: puts fashion and sustainability in the limelight

The CHIC spring event takes place from March 17th to 19th under strict hygiene guidelines in the National Exhibition & Convention Center in Shanghai parallel to Intertextile Shanghai, Yarn Expo and PH Value.

The Chinese economy has recovered again after the pandemic in China and already reached pre-crisis level with 6.5% growth in the fourth quarter of 2020. McKinsey estimates are a 5 to 10% growth in sales in China in 2021 compared to 2019. Thanks to good sales in China, the fashion luxury brands in particular have been able to improve their sales figures. But also regarding online trade, Chinese ecommerce sales were in first place worldwide for the eighth year in a row. The average per capita income of consumers rose by 3.8% last year.

905 exhibitors and 932 brands will present themselves on site at CHIC. Around 95,000 trade visitors from all retail areas, including all relevant online sales platforms, are expected. The CHIC's online and live streaming events, which run parallel to the trade fairs, have recorded an average of 150,000 clicks on each show since April last year.

CHIC Garden
China is to become climate neutral by 2060, which of course also affects the fashion sector. Overall, the awareness of Chinese consumers has developed even more towards high-quality, sustainable collections. In their "State of Fashion 2021" report, McKinsey & BoF analyze the awareness development in China that consumers and producers are increasingly recognizing the importance of joint efforts by all participants in the value chain to work together in order to achieve sustainability in the fashion industry.

The CHIC flagship event visualizes this topic with the "CHIC Garden" theme. With the help of garden design experts, the fair is transformed into an inspiring garden paradise that reflects closeness to nature and the appreciation of natural resources.

As an exception, the CHIC autumn event, CHIC Shanghai will take place in August this year (25th to 27th August 2021).

• Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

How? The SS2022 TINTEX 24h collection is offering solutions that can fit the different moments of our daily lives to rediscover ourselves in the outside world, leaving behind the social isolation that we all experienced in 2020. Freedom, comfort, flexibility and movement are the concepts the company explores looking not only to fashion moments, but to all the occasions of life where the most comfortable yet performing and responsible materials - from recycled synthetics to organic cotton - are the “right value choice”.
 
From there, the concept of giving life to 10 fabrics that truly embody our daily lifestyle: comfort, versatility, wellbeing.

Colours. A journey through warm and vivid colors - from reddish apples to sunny oranges with notes of starry blues - encourages wellbeing, feeling of relief, freedom and happiness because we feel that "we are alive again” when we go outside, doing everything we have always done, but that we were forced to put on pause. “RADIANT YELLOW it’s TINTEX color of the season, with its inherent positivity and strength. An energetic color that calls for a natural freedom to explore the world; a warm sensation of summer that feels like home” declares Ana Eusebio, designer at TINTEX Textiles.
 
All the collection focuses on the interlock structure, able to “concretely” deliver the value of versatility  and  fulfil performances needs of different moments of life. The idea is to create a collection that explores only one structure taking it to the limit, recreating, re-inventing and re-exploring its possibilities in order to meet the value of duality. Yes, in a single knit TINTEX challenged the way interlock is usually constructed by exploring each side of the articles and combining texturized with plain surfaces as well as light and heavy weights. Interlock offers natural stretch performances and exceptional dimensional stability.

Moreover, an important eye on responsible performances improvement to meet contemporary challenges and make us feel comfortable and safe! Always thanks to TINTEX DNA that is showing once more its consistent and evolved skills in making smart fabrics combined with unique eco-high-tech finishings.
 
Materials & finishings. A soft performances journey where it’s all about our dynamic daily lives. Through light and heavier fabrics, we find a well thought blend of innovative and responsible fibres. Strong focus is given to exceptional “transformation” technologies such as Newlife™, Q-Nova®, and ROICA™ EF by Asahi Kasei. While Organic cotton, TENCEL™ Lyocell fibers and TENCEL™ Lyocell fibers with Micro technology offer a unique natural and precious touch.

Fresh fibres and finishings that enhance freshness and comfort. Polygiene® STAY FRESH and Polygiene® Odor Crunch for active odor control performances, Hydroperm® by Archroma technical hydrophilic finishing for a fast dry, comfortable surface and a fresh look. Absolute novelty of the season is the TASTEX®COOL-EX by TANATEX, a skin-care treatment agent based on micelles, which gives a special cool sensation using dynamic temperature control.
 
Lastly, TINTEX addresses the accessories and outerwear markets with a “look-like leather” created with a water-based coating technology that incorporates pine shell.

Wardrobe solutions. 10 versatile articles that can perfectly fit the different areas of our daily wardrobe: from casual to formal wear, from athleisure to sports, from loungewear to underwear.  10 innovations that have become a  REAL  24th hours smart wardrobe   thanks to the unique design interpretation of these fabrics  by  5 contemporary and innovative Portuguese  designers such as : Rita Sá, David Catalán, Maria Gambina, Maria Meira and Behén.

Unique pieces designed and created by them   to show once more the beauty, the versatility, the smart performances of TINTEX collection that has been able to transform itself into a naturally advanced valuable wardrobe where fabrics have concretely come to life to make our everyday life smart in each moment! You can have a real look at this wardrobe that fully represent the values behind the collection, smartly interpreted by the Portuguese designers at this video  https://www.youtube.com/watch?v=ppPHPK0Zyu8 .

Thinking about what is happening around us as planet and individuals in an era of unpredictable challenges, we need to be creative constantly reinventing ourselves, aware of a new society and way of consuming where environment and human needs count.  And TINTEX, that has over-time established itself as a global leader in smart innovation, decided to focus exactly on that. The company DNA and vision of Naturally Advanced Evolution is centered on this new way of life that must adapt, but NEVER - now more than ever - compromises neither nature nor new generation’s performance.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication