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21.02.2024

2nd Hand-Ankauftag bei Globetrotter

Ankauf statt Verkauf: Zum Saisonwechsel gibt Globetrotter gebrauchter Ware eine zweite Chance – von Hardware über Bekleidung nehmen alle 22 Erlebnis- und Citystores in Deutschland am 1. und 2. März ausgediente Outdoorausrüstung an. Im Gegenzug erhalten Kund:innen einen Gutschein in Höhe des Warenwertes und die Gewinnchance auf einen von drei 500 Euro-Gutscheinen.

Der Hamburger Outdoor-Ausrüster will zum Saisonstart auf nachhaltigen Konsum statt auf Neukauf setzen: Im Durchschnitt spart gebrauchtes Outdoor-Equipment rund 80 Prozent an Treibhausgasen im Vergleich zu einem neuen Produkt ein, wie das Unternehmen in einer gemeinsamen Studie mit myclimate ermittelte.
„Das nachhaltigste Produkt ist eines, das man schon hat. Deswegen sind Services wie Reparaturwerkstätten, Ausrüstungsverleih und 2nd Hand das Herzstück unseres Geschäftsmodells,“ so Matthias Schwarte, Head of Marketing bei Globetrotter.

Ankauf statt Verkauf: Zum Saisonwechsel gibt Globetrotter gebrauchter Ware eine zweite Chance – von Hardware über Bekleidung nehmen alle 22 Erlebnis- und Citystores in Deutschland am 1. und 2. März ausgediente Outdoorausrüstung an. Im Gegenzug erhalten Kund:innen einen Gutschein in Höhe des Warenwertes und die Gewinnchance auf einen von drei 500 Euro-Gutscheinen.

Der Hamburger Outdoor-Ausrüster will zum Saisonstart auf nachhaltigen Konsum statt auf Neukauf setzen: Im Durchschnitt spart gebrauchtes Outdoor-Equipment rund 80 Prozent an Treibhausgasen im Vergleich zu einem neuen Produkt ein, wie das Unternehmen in einer gemeinsamen Studie mit myclimate ermittelte.
„Das nachhaltigste Produkt ist eines, das man schon hat. Deswegen sind Services wie Reparaturwerkstätten, Ausrüstungsverleih und 2nd Hand das Herzstück unseres Geschäftsmodells,“ so Matthias Schwarte, Head of Marketing bei Globetrotter.

In allen Filialen kauft Globetrotter auch abseits des Aktionstages gut erhaltene Markenausrüstung von seinen Kund:innen an. Vor Ort wird die Ausrüstung von Expert:innen geprüft und der Kundin oder dem Kunden ein Angebot unterbreitet, das in Form eines Globetrotter-Gutscheins ausgezahlt wird.

Bereits seit 2021 kauft und verkauft der Anbieter gebrauchte Markenausrüstung, seit 2022 ist dies auch online unter secondhand.globetrotter.de verfügbar. Auf gebrauchte Ausrüstung gewährt der Outdoor-Händler zusätzlich eine Gewährleistung von einem Jahr.

More information:
Secondhand Globetrotter

Source:

Globetrotter Ausrüstung GmbH

Mohammed Ben Sulayem, FIA President. Ahmet Mercan, CEO of AlphaTauri.

Photo: AlphaTauri

Mohammed Ben Sulayem, FIA President. Ahmet Mercan, CEO of AlphaTauri.

20.02.2024

AlphaTauri becomes the first Official Clothing Partner of the FIA

In the first partnership of its kind, AlphaTauri has joined with the governing body for world motorsport, the Fédération Internationale de l'Automobile (FIA), to become their official clothing partner.

Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing and accessories, redefining how style and convenience intertwine with the world of motorsport. AlphaTauri will also be the official partner of the FIA Prize Giving Ceremony that is held once a year to honour the champions from every major branch of motorsports in a star-studded event. This strategic collaboration aligns two organisations that are deeply committed to innovation.

The partnership between FIA and AlphaTauri represents a fusion of automotive technology, high fashion, and the pursuit of excellence. It will transform the way FIA staff experience their roles while ensuring they maintain a distinctive and stylish presence.

In the first partnership of its kind, AlphaTauri has joined with the governing body for world motorsport, the Fédération Internationale de l'Automobile (FIA), to become their official clothing partner.

Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing and accessories, redefining how style and convenience intertwine with the world of motorsport. AlphaTauri will also be the official partner of the FIA Prize Giving Ceremony that is held once a year to honour the champions from every major branch of motorsports in a star-studded event. This strategic collaboration aligns two organisations that are deeply committed to innovation.

The partnership between FIA and AlphaTauri represents a fusion of automotive technology, high fashion, and the pursuit of excellence. It will transform the way FIA staff experience their roles while ensuring they maintain a distinctive and stylish presence.

More information:
AlphaTauri FIA Fédération Internationale de l'Automobile

Source:

AlphaTauri

20.02.2024

Texworld Apparel Sourcing Paris

Nearly 8,000 international visitors came to meet the 1,300 exhibitors at Texworld Apparel Sourcing Paris. This year's event was enhanced by a boldly designed showcase in the heart of Paris.
The offer was broader, more diversified and more accessible. Despite increasing requirements in the industry, visitor numbers remained stable. It was on these two objective notes that the latest edition of the Texworld and Apparel Sourcing Paris trade shows for the fashion industry came to a close, held from 5 to 7 February 2024 at the Paris Expo Porte de Versailles. During these 3 days, nearly 8,000 visitors came to meet 1,300 weaving and clothing companies from 25 countries on the two levels of Hall 7 (7.2 and 7.3).

Nearly 8,000 international visitors came to meet the 1,300 exhibitors at Texworld Apparel Sourcing Paris. This year's event was enhanced by a boldly designed showcase in the heart of Paris.
The offer was broader, more diversified and more accessible. Despite increasing requirements in the industry, visitor numbers remained stable. It was on these two objective notes that the latest edition of the Texworld and Apparel Sourcing Paris trade shows for the fashion industry came to a close, held from 5 to 7 February 2024 at the Paris Expo Porte de Versailles. During these 3 days, nearly 8,000 visitors came to meet 1,300 weaving and clothing companies from 25 countries on the two levels of Hall 7 (7.2 and 7.3).

Visitors: a Euro-Mediterranean Top 5
This unprecedented concentration of international companies in Europe, which exceeds in number that of February 2019, is a reminder of the central role of European markets for the global fashion industry. This position is confirmed by the weight of buyers from the Euromed zone in the visitor structure: Top 5 is concentrated around buyers from France (20% of the total, up sharply on 2023), the UK (8.3%), Italy (7.9%), Turkey (7.2%) and Spain (6.8%). This Parisian event is proving to be an essential point of contact between designers, buyers and suppliers of fabrics or finished products.

Making the offer ever more accessible “Despite the slowdown in the clothing market, Europe remains a major market for textile and finished goods manufacturers" explains Frédéric Bougeard, President of Messe Frankfurt France. “For some players, it is becoming a strategic market to offset the uncertainties weighing on the Russian and American markets" he continues. Our mission is to fulfill our role as a market place, to adapt to these changes and to make the international offer more and more accessible." The February event also highlighted near sourcing. Nine Ukrainian companies grouped together under the banner of the Ukrainian Association of Textile and Leather Industry Companies (Ukrlegprom), as well as Bulgarian, Italian and Dutch companies, were able to take advantage of the show's visibility to include their expertise in the sourcing plans of French and European buyers.

Texworld Apparel Sourcing Paris, a new name for our trade fairs
Reflecting the adaptation of Messe Frankfurt France's strategy to changes in the market, Texworld Evolution Paris is changing its name to Texworld Apparel Sourcing Paris. This move reflects developments in fashion sourcing and the expansion of brand universes. A growing number of buyers now want to be able to select materials, while also sourcing finished products directly to complement collections or expand their range. The new name is accompanied by a new dual baseline - Weaving the future; sourcing I business I solutions - to underline these developments and reinforce the fairs' service-led positioning.

From 1 to 3 July 2024 at Porte de Versailles
This new signature will be fully expressed at the next edition of Texworld Apparel Sourcing Paris, including Avantex and Leatherworld, which will take place from 1 to 3 July 2024 in Hall 7 (7.2 and 7.3) of the Paris Expo Porte de Versailles. The show, which will remain the same size and offer a more selective range of products, will reflect this convergence between textiles and finished products. This session will also have no interaction with the Paris 2024 Olympic Games, which are due to open on 26 July, three weeks after Texworld Apparel Sourcing Paris

More information:
Texworld Apparel Sourcing Paris Messe Frankfurt

Source:

Messe Frankfurt

Coloreel and Tajima Software Solutions: Personalization software for embroidery

(c) Coloreel

19.02.2024

Coloreel and Tajima Software Solutions: Personalization software for embroidery designs

Tajima Software Solutions and Coloreel launch a software for the personalization of embroidery designs. Designed to cater to both in-store and online shopping experiences, the new software Pulse ID allows users to customize their embroidery. It offers the flexibility to edit text, add effects, and colors.

This collaboration marks a full integration of the Coloreel technology with Pulse ID and Tajima's embroidery machines. The result is a seamless and efficient solution, ideal for in-store embroidery services or for enhancing the offerings of online shops.

Tajima Software Solutions and Coloreel launch a software for the personalization of embroidery designs. Designed to cater to both in-store and online shopping experiences, the new software Pulse ID allows users to customize their embroidery. It offers the flexibility to edit text, add effects, and colors.

This collaboration marks a full integration of the Coloreel technology with Pulse ID and Tajima's embroidery machines. The result is a seamless and efficient solution, ideal for in-store embroidery services or for enhancing the offerings of online shops.

More information:
Coloreel Tajima Software Solutions embroidery thread Design Software Online retail Retail

Source:

Coloreel

Supreme Women&Men München

(c) Markus Breuer

16.02.2024

Erfolgreiche Supreme Women&Men München: Positives Signal für den Handel

Die vier Ordermesse-Tage der Supreme Women&Men München beflügelte ein noch nie da gewesener Zuspruch. Die The Supreme Group konnte sich vom ersten Messetag über eine hohe Frequenz von Einkäufern und Besuchern freuen, an den Ständen wurde intensiv gesichtet, geordert und sich über die kommende Zeit im Handel ausgetauscht.

Der Sonntag war der stärkste Tag der Supreme Women&Men München, aber auch Montag und Dienstag blieben konstant gut. Die hohe Frequenz und die positive Stimmung überraschten nicht nur das Team von der The Supreme Group rund um Aline Müller-Schade. Vielmehr waren alle Beteiligten von den Ausstellern über den Handel bis hin zu den Einkäufern überrascht. Die Orderplattform war zu 100% ausgelastet, was ein deutliches positives Signal für den Handel darstellt.

Die kommende Sommerausgabe, Saison Frühjahr/Sommer 2025, findet vom 10.- 13. August 2024 statt.

Die vier Ordermesse-Tage der Supreme Women&Men München beflügelte ein noch nie da gewesener Zuspruch. Die The Supreme Group konnte sich vom ersten Messetag über eine hohe Frequenz von Einkäufern und Besuchern freuen, an den Ständen wurde intensiv gesichtet, geordert und sich über die kommende Zeit im Handel ausgetauscht.

Der Sonntag war der stärkste Tag der Supreme Women&Men München, aber auch Montag und Dienstag blieben konstant gut. Die hohe Frequenz und die positive Stimmung überraschten nicht nur das Team von der The Supreme Group rund um Aline Müller-Schade. Vielmehr waren alle Beteiligten von den Ausstellern über den Handel bis hin zu den Einkäufern überrascht. Die Orderplattform war zu 100% ausgelastet, was ein deutliches positives Signal für den Handel darstellt.

Die kommende Sommerausgabe, Saison Frühjahr/Sommer 2025, findet vom 10.- 13. August 2024 statt.

More information:
Supreme Women&Men Ordermesse

Source:

The Supreme Group

(c) Messe Frankfurt Group

16.02.2024

Messe Frankfurt launches brand events in Central Asia

Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven brand events in Tashkent, Uzbekistan. The country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven brand events in Tashkent, Uzbekistan. The country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Uzbekistan has a promising consumer market with significant potential. It is the largest in Central Asia and is expected to increase due to population growth, rising incomes and the modernisation of economic and industry sectors.

The nation has actively sought to diversify its economy in recent years, undertaking reforms for greater entrepreneurial freedom and opening up to more international and regional cooperation. The country already exports precious metals, textiles and agricultural produce. It imports machinery, equipment, means of transportation, and vehicle components from foreign trading partners. Attracting overseas investment is also apparent through incentives such as tax benefits, reduced import duties and simplified procedures for overseas investors.

In addition, shifting global supply chains and trading patterns could also drive opportunities in the region. The nation benefits from its geographical location owing to its position between Asia and Europe, to which the Uzbek Government recognises the prospects of investing in infrastructure, such as transportation and logistics, to create an efficient transit hub. Against this backdrop, China acknowledges the importance of developing routes along the Belt and Road while Europe has expressed a readiness to support Uzbekistan’s efforts to diversify transport corridors.

Line-up of shows include:

Automechanika Tashkent; Futuroad Expo Tashkent; and, Scalex Tashkent: 23 – 25 October 2024
Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent: 6 – 8 November 2024
Beautyworld Central Asia: 21 – 23 November 2024

More information:
Messe Frankfurt Messe Frankfurt HK, Ltd Uzbekistan Heimtextil

Source:

Messe Frankfurt (HK) Limited

adidas: Partnership with Boys & Girls Clubs

(c) adidas

14.02.2024

adidas: Partnership with Boys & Girls Clubs of America

Building upon an existing three-year relationship with Boys & Girls Clubs of America, adidas announced a formal two-year agreement with the nation's largest youth development organization as part of both parties’ efforts to spread the joy of sport to kids and teens in all communities across the nation. By coming together to help drive substantive, long-lasting impact, the partnership will serve as a reminder that through sport, we have the power to change lives.

Over the course of the two-year partnership, adidas will grant $1 million to Boys & Girls Clubs of America to allocate across Clubs representing majority under-resourced Black and Latinx communities in more than a dozen U.S. cities, including New York, Los Angeles and Atlanta. Participating Clubs will receive funding to provide kids and teens with sport, wellness, education and e-sports programming.

Building upon an existing three-year relationship with Boys & Girls Clubs of America, adidas announced a formal two-year agreement with the nation's largest youth development organization as part of both parties’ efforts to spread the joy of sport to kids and teens in all communities across the nation. By coming together to help drive substantive, long-lasting impact, the partnership will serve as a reminder that through sport, we have the power to change lives.

Over the course of the two-year partnership, adidas will grant $1 million to Boys & Girls Clubs of America to allocate across Clubs representing majority under-resourced Black and Latinx communities in more than a dozen U.S. cities, including New York, Los Angeles and Atlanta. Participating Clubs will receive funding to provide kids and teens with sport, wellness, education and e-sports programming.

adidas will also contribute additional funds to Boys & Girls Clubs of America through optional round-up donations from consumers at adidas locations throughout the U.S. Through these round-up efforts over the course of the last three years, adidas has generated nearly $2 million in funding for Boys & Girls Clubs of America and expects this route to unlock additional possibilities for young people across the country.

adidas’ support for Boys & Girls Clubs of America is part of the brand’s promise to invest $120 million to empower Black and Latinx communities in the U.S. through 2025. Other investments under the Creating Lasting Change Now effort include Cultivate & B.L.O.O.M., now titled, adidas Community LAB, an accelerator program for social entrepreneurs of color, and sustained funding for S.E.E.D. (School for Experiential Education in Design), a strategic pipeline to welcome diverse talent into the brand and the design industry.

More information:
adidas adidas AG Sportswear USA

Source:

adidas AG

Maite Kelly mit ihrer Maite x Sioux Sneaker-Kollektion

Fotografin: Jasmin Pohlmann, Bildrechte: Sioux Holding GmbH

Maite Kelly mit der Maite x Sioux Sneaker-Kollektion

07.02.2024

Sioux launcht Maite Kelly-Kollektion

Das Schuh-Label Sioux gilt als Erfinder des Mokassins und gewinnt im Jahr seines siebzigjährigen Bestehens Maite Kelly als Kooperationspartnerin.

Maite Kelly gehört zu den erfolgreichen Persönlichkeiten im Musikbusiness in Deutschland und Europa. Mit vielen Auszeichnungen und Nummer-1-Hits ist sie eine der populärsten Solo-Künstlerinnen und Songwriterinnen in Deutschland.
Darüber hinaus schaffte sie es als Autorin mit ihren Kinderbuchreihen „Die kleine Hummel Bommel“ und „Püttchen“ auf SPIEGEL-Bestsellerlisten.

Maite Kelly entwarf in enger Zusammenarbeit mit dem Sioux-Kreativteam eine exklusive „Maite Metallic“ Sneaker-Kollektion, die ab Mitte April 2024 in ausgewählten Fachgeschäften erhältlich ist.

Das Schuh-Label Sioux gilt als Erfinder des Mokassins und gewinnt im Jahr seines siebzigjährigen Bestehens Maite Kelly als Kooperationspartnerin.

Maite Kelly gehört zu den erfolgreichen Persönlichkeiten im Musikbusiness in Deutschland und Europa. Mit vielen Auszeichnungen und Nummer-1-Hits ist sie eine der populärsten Solo-Künstlerinnen und Songwriterinnen in Deutschland.
Darüber hinaus schaffte sie es als Autorin mit ihren Kinderbuchreihen „Die kleine Hummel Bommel“ und „Püttchen“ auf SPIEGEL-Bestsellerlisten.

Maite Kelly entwarf in enger Zusammenarbeit mit dem Sioux-Kreativteam eine exklusive „Maite Metallic“ Sneaker-Kollektion, die ab Mitte April 2024 in ausgewählten Fachgeschäften erhältlich ist.

More information:
Sioux Sneaker Maite Kelly

Source:

Sioux Holding GmbH

06.02.2024

Hohenstein future part of the AI hotspot IPAI

The testing service provider and research partner Hohenstein is joining the Innovation Park for Artificial Intelligence (IPAI) in Heilbronn. There are already points of contact with AI applications in some interdisciplinary research projects. In addition, there is the cooperation with the Munich-based start-up Sizekick and its AI-based technology for size recommendations, which aims to reduce size-related returns in online fashion retail.

"We expect the connection to the IPAI AI network to provide us with valuable impulses to remain fit for the future," explains Hohenstein CEO Dr. Timo Hammer, "This unique platform brings together a wide variety of players with their experience and knowledge. New ideas, projects and even products can be generated with great dynamism in the network as an intelligent response to future requirements. Because one thing is clear - artificial intelligence is THE key technology of the future".

The testing service provider and research partner Hohenstein is joining the Innovation Park for Artificial Intelligence (IPAI) in Heilbronn. There are already points of contact with AI applications in some interdisciplinary research projects. In addition, there is the cooperation with the Munich-based start-up Sizekick and its AI-based technology for size recommendations, which aims to reduce size-related returns in online fashion retail.

"We expect the connection to the IPAI AI network to provide us with valuable impulses to remain fit for the future," explains Hohenstein CEO Dr. Timo Hammer, "This unique platform brings together a wide variety of players with their experience and knowledge. New ideas, projects and even products can be generated with great dynamism in the network as an intelligent response to future requirements. Because one thing is clear - artificial intelligence is THE key technology of the future".

The Innovation Park for Artificial Intelligence (IPAI) in Heilbronn (www.ip.ai) sees itself as an innovation platform for applied AI and a German lighthouse project with international appeal. The center is intended to map the entire AI value chain, from the qualification of specialists to the application of ethically responsible AI. The aim is to use the AI ecosystem to bring together companies, start-ups, research institutions, scientists, and public institutions and to secure Germany's digital independence and competitiveness in a key future technology.

More information:
artificial intelligence Textilinstitut Hohenstein

Source:

Hohenstein Laboratories GmbH & Co. KG

RUDOLF: Bio-based products for HYDROCOOL® technology

(c) Rudolf GmbH

05.02.2024

RUDOLF: Bio-based products for HYDROCOOL® technology

RUDOLF announces a significant leap in textile performance with the introduction of bio-based innovations for its HYDROCOOL® technology, a moisture management product line.

HYDROCOOL® technologies have long been the standard for wicking moisture away from the skin to keep athletes and active people comfortable and dry. RUDOLF has taken this performance to a higher level with the integration of bio-based raw materials and their new products, RUCO®-PUR BIO SLB and FERAN® BIO ICR. These bio-based ingredients, derived from renewable sources offering:

RUDOLF announces a significant leap in textile performance with the introduction of bio-based innovations for its HYDROCOOL® technology, a moisture management product line.

HYDROCOOL® technologies have long been the standard for wicking moisture away from the skin to keep athletes and active people comfortable and dry. RUDOLF has taken this performance to a higher level with the integration of bio-based raw materials and their new products, RUCO®-PUR BIO SLB and FERAN® BIO ICR. These bio-based ingredients, derived from renewable sources offering:

Reduced environmental impact: By using bio-based materials, RUDOLF reduces its reliance on traditional petroleum-based raw materials, minimizing the environmental footprint of its products.
High performance: The new bio-based formulations are as efficient as the traditional HYDROCOOL® products and offer maximum wash resistance.
RUCO®-PUR BIO SLB is a bio-based finishing agent that is ideal for synthetics, cellulosic and blends. It offers a bio-based content of 43% and is therefore an important step towards a more sustainable textile industry.
FERAN® BIO ICR is a bio-based soil release agent specially developed for polyester and its blends. It has a 87% bio-based content, further underlining the commitment from RUDOLF for sustainable innovation.

More information:
Rudolf bio-based moisture management

Source:

Rudolf GmbH

IHKIB: Green Transformation Journey of the Turkish Apparel Industry

(c) Istanbul Apparel Exporters' Association (IHKIB)

TIM and IHKIB President Mustafa Gültepe

05.02.2024

IHKIB: Green Transformation Journey of the Turkish Apparel Industry

The fashion industry, which has strategic importance for the Turkish economy with its value-added production, employment, and exports, came together with representatives of global brands and Laison offices at the 'Green transformation' summit. At the meeting hosted by the Istanbul Apparel Exporters' Association (IHKIB), the studies carried out in the process of adaptation to the Green Deal were put under the spotlight, and the expectations of the Turkish fashion industry from the stakeholders were also expressed.

The opening of the meeting, attended by representatives of relevant ministries and foreign representations, national and international fund providers, as well as brands and buying groups were brought together, was made by Türkiye Exporters Assembly (TIM) and IHKIB President Mustafa Gültepe. In his speech, Gültepe underlined Türkiye's importance in the global apparel industry, by realizing approximately 3.5 percent of world apparel exports. Gültepe continued as follows:

The fashion industry, which has strategic importance for the Turkish economy with its value-added production, employment, and exports, came together with representatives of global brands and Laison offices at the 'Green transformation' summit. At the meeting hosted by the Istanbul Apparel Exporters' Association (IHKIB), the studies carried out in the process of adaptation to the Green Deal were put under the spotlight, and the expectations of the Turkish fashion industry from the stakeholders were also expressed.

The opening of the meeting, attended by representatives of relevant ministries and foreign representations, national and international fund providers, as well as brands and buying groups were brought together, was made by Türkiye Exporters Assembly (TIM) and IHKIB President Mustafa Gültepe. In his speech, Gültepe underlined Türkiye's importance in the global apparel industry, by realizing approximately 3.5 percent of world apparel exports. Gültepe continued as follows:

"As IHKIB, we aim to increase our current annual exports, which are around $20 billion, to $40 billion. The road to the goal goes through Europe and America because the European Union is our largest market in apparel. We export 60 percent of our total apparel exports to EU countries. When we add other European countries and the USA, the ratio approaches 75 percent. While working on alternatives for the $40 billion in exports, we need to focus more on the European and U.S. markets because, as the data shows, the path to $40 billion in apparel exports goes through Europe and the U.S. We already have long-standing collaborations with brands centered in Europe and America. With our knowledge, speed, production quality, design power, and geographical proximity to Europe, we distinguish ourselves from competitors. We took a very important step in the transformation process exactly one year ago. We shared our action plan, which is a road map for our fashion industry's compliance with the Green Deal, with the public on January 30, 2023."

After Mustafa Gültepe's opening speech, Euratex Director General Dirk Vantyghem, Deputy Director General of the Ministry of Trade Bahar Güçlü, and Deputy Secretary General of ITKIB Özlem Güneş made presentations regarding the ongoing efforts in the Green Deal process.

Dirk Vantyghem discussed the sustainability strategy of the textile and apparel industry and the expectations from the EU administration, while Bahar Güçlü provided information about the reflections of legal regulations related to the Green Deal on Türkiye.

Deputy Secretary General of ITKIB Özlem Güneş emphasized the significant opportunity that the Green Deal represents for the Turkish apparel industry, providing comprehensive insights into the efforts conducted by IHKIB regarding the Green Deal adaptation process.

More information:
IHKIB Turkey Sustainability apparel

Source:

Istanbul Apparel Exporters' Association (IHKIB)

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection

(c) adidas AG

02.02.2024

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

ADIDAS TERREX | NATIONAL GEOGRAPHIC RAIN.RDY JACKET – Crafted from waterproofing materials and construction, adidas RAIN.RDY products keep the water out. The jacket also features easily-accessible pockets, a stowaway hood and elongated sleeves with hook-and-loop.
ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDSTOPPER JACKET - Made from GORE-TEX WINDSTOPPER, this WIND.RDY jacket is wind-resistant and water-repellent.
ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDBREAKER - Using advanced materials, adidas WIND.RDY is designed to resist the wind and provide optimised breathability hikers can feel protected and comfortable.
ADIDAS TERREX | NATIONAL GEOGRAPHIC GRAPHIC LONG SLEEVE / SHORT SLEEVE TEE – The long sleeve tee combines technical materials with style beyond the mountain, including Aeroready material that wicks sweat to keep dry and comfortable.
ADIDAS TERREX | NATIONAL GEOGRAPHIC PANTS - Marry style and functionality by combining outdoor-informed design and street-informed style together, complemented by Durable Water Repellent (DWR) material to stay dry and comfortable.
ADIDAS TERREX | NATIONAL GEOGRAPHIC SKIRT - Made in adidas' wind and water-resistant WIND.RDY fabric, this skirt is for adventures on or off the trail.

The theme of this season’s drop was inspired by National Geographic’s seasonal focus on educating people around rainforest awareness and conservation.

More information:
adidas Outdoor outdoor apparel

Source:

adidas AG

29.01.2024

Refashion: Renewal of accreditation for 2023-2028

Refashion, a textile industry’s eco-organisation, has renewed its authority approval until 2028. 6 years during which it will continue to transform the industry in keeping with the objectives set by the French Ministry of Ecological Transition and the French Ministry of the Economy, including the objective to collect 60% of CHF (clothing, household linen and footwear textiles) placed on the market by 2028. This new period is reflected in an ambitious road map and significantly increased investment. Nearly 1.2 billion euros, financed by the marketers, will be spent on transforming the industry during this new period of authority approval.

Refashion, a textile industry’s eco-organisation, has renewed its authority approval until 2028. 6 years during which it will continue to transform the industry in keeping with the objectives set by the French Ministry of Ecological Transition and the French Ministry of the Economy, including the objective to collect 60% of CHF (clothing, household linen and footwear textiles) placed on the market by 2028. This new period is reflected in an ambitious road map and significantly increased investment. Nearly 1.2 billion euros, financed by the marketers, will be spent on transforming the industry during this new period of authority approval.

Determined to achieve the objectives set out in the ambitious specifications set down by the Secretary of State at the Ministry of Ecological Transition, Berangère Couillard, Refashion has worked on a road map with all of its stakeholders involved in the transformation that is underway. Maud Hardy, nominated as the eco-organisation’s CEO in January 2022, started a collaborative working method that will continue throughout this new period to support areas that are key in this transformation. In the next few months, projects will begin and will visibly highlight the progress made in the three phases of a product’s life cycle: production consumption, regeneration.

Production

Recognising eco-design initiatives through the eco-modulation of the fees paid by marketers (durability, environmental information labelling, integration of recycled materials). For marketers, these initiatives should represent the scheme’s cornerstone. The aim is to involve all stakeholders in reducing the environmental impact of products.

Consumption

As from 2023, Refashion will spend 5 million euros minimum per year in awareness-raising activities and on information to the general public by supporting an array of local authority initiatives.
The launch of a repair fund in 2023, in particular to prolong the usage of textiles and footwear products. More than 150 million euros will be invested between 2023 and 2028 to change the habits of the French population to increase repairs by 35% (guideline target by the ADEME 2019).

Regeneration

Accelerating clothing, household linen and footwear collection, in particular thanks to an operational mix in the sector. Funding traditional sorting operators will remain central, but Refashion will also develop an additional operational system in order to achieve the collection target of 60% of products placed onto the market (versus 34% in 2021).
5% of fees paid to Refashion will go towards the redeployment/reuse funds to provide support for reuse within the remit of stakeholders in the Social and Solidarity Economy. In addition to this funding, additional funding arrangements open to all stakeholders will be established. The total budget throughout the authority approval period represents 135 million euros.
5% of fees, i.e., 58 million euros in 6 years, will be spent on R&D to help achieve these milestones in order to industrialise the recycling of used CHF: recyclability that is considered during the design stage; automated sorting and recycling.

More information:
Refashion circular economy life cycle fashion industry France

Source:

Refashion

BLUEZONE

Foto MUNICHFABRICSTART Exhibitions GmbH

28.01.2024

Schlussbericht MUNICH FABRIC START S/S 2025: Mit vorsichtigem Optimismus in die Zukunft

Nach drei erfolgreichen Messetagen ist am 25. Januar die internationale Fabric Trade Show MUNICH FABRIC START für die Saison Spring.Summer 2025 zu Ende gegangen. Die Denim Trade Show BLUEZONE und der Innovationshub KEYHOUSE schlossen bereits am Mittwochabend ihre Pforten. Das Resümee des Treffens der europäischen Fashionbranche: Wir erleben eine Rückbesinnung auf unsere Wurzeln, um so dem wachsenden Bedürfnis nach Orientierung Rechnung zu tragen – ergänzt um eine Vielfalt spannender nachhaltiger und AI-gestützter Lösungen, die der Branche den Weg in die Zukunft ebnen können.

Unter dem Motto „CLARITY“ konnten Designer, Buyers, Product Manager und Entscheider:innen die Neuheiten und Services von rund 1.000 Anbietern aus aller Welt, verteilt auf die acht Areas ADDITIONALS, FABRICS, ReSOURCE, BLUEZONE, DESIGN STUDIOS, KEYHOUSE, SUSTAINABLE INNOVATIONS sowie THE SOURCE für die neue Saison sichten.

Nach drei erfolgreichen Messetagen ist am 25. Januar die internationale Fabric Trade Show MUNICH FABRIC START für die Saison Spring.Summer 2025 zu Ende gegangen. Die Denim Trade Show BLUEZONE und der Innovationshub KEYHOUSE schlossen bereits am Mittwochabend ihre Pforten. Das Resümee des Treffens der europäischen Fashionbranche: Wir erleben eine Rückbesinnung auf unsere Wurzeln, um so dem wachsenden Bedürfnis nach Orientierung Rechnung zu tragen – ergänzt um eine Vielfalt spannender nachhaltiger und AI-gestützter Lösungen, die der Branche den Weg in die Zukunft ebnen können.

Unter dem Motto „CLARITY“ konnten Designer, Buyers, Product Manager und Entscheider:innen die Neuheiten und Services von rund 1.000 Anbietern aus aller Welt, verteilt auf die acht Areas ADDITIONALS, FABRICS, ReSOURCE, BLUEZONE, DESIGN STUDIOS, KEYHOUSE, SUSTAINABLE INNOVATIONS sowie THE SOURCE für die neue Saison sichten.

Mit Blick auf Trends für Spring.Summer 2025 zeigten sich verschiedene Entwicklungen: Einerseits eine klare Rückbesinnung auf Altbewährtes, bei dem handwerkliches Geschick und klare Formen im Vordergrund stehen. Durchbrochen wird die Nostalgie stellenweise durch ergänzende Statement-Pieces aus dem Athleisure- oder, im Bereich der Damenmode, Lingerie-Bereich. Denim ist in der kommenden Saison allgegenwärtig – nicht zuletzt, da es sich dabei um das wohl demokratischste Fabric handelt, das in jegliche Güte- und Preisklassen übersetzt werden kann. Im Bereich der Damenmode wird es neue Interpretationen des Herrenhemds zu sehen geben, das in seinen klassisch maskulinen Formen dekonstruiert wird. Der Fokus richtet sich auf natürliche Materialien wie Leinen und Hanf. Nicht zuletzt im Bereich einer neuen casual Work Wear, hier vor allem in Kombination mit warmen Neutraltönen und gebrochenen Facetten von Weiß. Pastells werden weiterhin allgegenwärtig bleiben – allerdings in neuen Nuancen und ausbalanciert durch eine erdige Farbpalette.

Das Vortragsprogramm stand diesmal vor allem im Zeichen der Nachhaltigkeit – ob natürliche innovative Fasern und ihr disruptives Potential für eine nachhaltigere Fashionbranche, Recycling-Thematiken und damit verbundene EU-Regulatorik, die die Branche herausfordern werden, sowie hilfreiche Anleitungen dazu, wie sich die verschiedenen Akteure schon heute darauf vorbereiten können. Plattformen wie das KEYHOUSE leisten dazu einen zentralen Beitrag und schlagen die Brücke zwischen jungen, kreativen Denker:innen, der Forschung und Akteuren der Branche.

Die BLUEZONE hat am 23. und 24. Januar die Zenith Area einmal mehr in einen Denim-Hot-Spot verwandelt. Die Blue-Blooded-Community traf sich hier, um die Zukunft der Denimbranche auszuloten. Ein zentrales Thema bleibt die Transformation der Denimindustrie hin zu noch mehr Nachhaltigkeit: Cradle-2-Cradle-Konzepte, innovative Recyclingverfahren und ressourcenschonende Wasch-, Färbe- und Finishingtechnologien waren vielfach das inhaltliche Zentrum der Kollektionspräsentationen, von Stand- und Gangdiskussionen sowie den Trendvorträgen. So wurde der inzwischen von 53 marktführenden Denimunternehmen unterzeichnete Denim Deal auf der BLUEZONE Stage initial in Deutschland vorgestellt. Er verfolgt das Ziel, den Einsatz von Recyclingmaterialien in neuen Textilprodukten verbindlich zu machen. Die Hall of Fame machte das Leitmotiv der BLUEZONE „Signature“ dadurch erlebbar, dass sie live Personal-Pieces von Szeneikonen wie Jason Denham, Adriana Galijasevic, Adriano Goldschmied oder Renzo Rosso zeigte und deren jeweilige Geschichte erzählte. Persönliche Begegnung und Austausch waren auch das Motto der MUNICH FABRIC NIGHT, auf der am Abend des ersten Messetags alle MUNICH FABRIC START Aussteller:innen und Besucher:innen den Dancefloor im Dampfdom der Motorworld zum Kochen brachten.

Während der drei Messetage kamen 11.700 Besucher:innen in das Münchner MOC sowie die Zenith Area. Viele wichtige Brands, wie adidas, Akris, Alberto, Alpha Tauri, Anna van Toor, Armed Angels, Baldessarini, Bestseller, Betty Barclay, BMW, Bogner, Brax, C&A, Carhartt, Closed, Comma, Condé Nast, Digel, Diesel, Drykorn, Escada, Eterna, Ganni, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, Inditex, Joop, Katag, Lagerfeld, Lanius, Lodenfrey, Mac, Maloja, Marc Cain, Marc O’Polo, März, Mey, More&More, Mustang, MyTheresa, Oui, Remei, Riani, Roxy, s.Oliver, Schumacher, Seidensticker, Sportalm, Talbot Runhof, Tchibo, Tom Tailor, Tory Burch, Windsor und Wolford waren vor Ort. Die Besucher:innen kamen aus 58 Ländern, neben Deutschland überwiegend aus dem osteuropäischen Raum, Italien, Skandinavien, UK, den Benelux-Staaten, aber auch aus Südamerika, den USA und den UAE, Saudi Arabien und Ozeanien. Abgerundet durch ein umfassendes Begleitprogramm mit prominenten und internationalen Speaker:innen aus den verschiedensten Bereichen der Branche und zahlreichen Möglichkeiten zum Netzwerken überzeugte die MUNICH FABRIC START auch diese Saison mit ihrem ganzheitlichen Konzept.

Bereits in wenigen Monaten steht mit der VIEW Premium Selection am 18. und 19. Juni in der Motorworld der nächste zentrale Termin für die europäische Fashionbranche an – dann zum Auftakt für die Saison Autumn.Winter 25. Der Junitermin bietet einen ersten inspirierenden Überblick über kommende Trends und Neuerungen in den Bereichen Fabrics, Denim & Sportswear, Additionals und Design Studios für die kommende Saison, und damit bereits vor dem bedeutenden September-Termin, als essenziellem Zeitpunkt für schnelles Ordern, Innovationen und Entwicklungen der Modeindustrie.

More information:
munich fabric start BLUEZONE KEYHOUSE

Source:

MUNICHFABRICSTART Exhibitions GmbH

adidas and Malbon Golf introduce The Crosby Collection

(c) adidas AG

26.01.2024

adidas and Malbon Golf introduce The Crosby Collection

Limited-edition capsule features apparel and footwear for men and women inspired by Bing Crosby’s popular Clambake event and the fashion surrounding it

In 1937 the entertainer Bing Crosby started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved. Today, adidas and Malbon Golf are introducing a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Limited-edition capsule features apparel and footwear for men and women inspired by Bing Crosby’s popular Clambake event and the fashion surrounding it

In 1937 the entertainer Bing Crosby started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved. Today, adidas and Malbon Golf are introducing a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Taking design cues from the fashion that adorned the early days of Bing’s notorious Clambakes, adidas and Malbon Golf put together a range of product for men and women with modern takes on the silhouettes that defined an era. For men, this includes button-down polos, pleated trousers and shorts, crewnecks, a lightweight sport coat and an iconic cardigan inspired by one of the posters from one of the early Clambakes. For women, the capsule includes a color-blocked dress with an argyle print, polos with slightly longer and wider sleeves to go with a boxier cut, and a form-fitting culotte pant.

In addition to the key pieces in the collection, adidas and Malbon will include a checkered anorak, a T-shirt in two colorways featuring the iconic clam decanters that were gifted to all amateur participants in Bing’s Clambakes, and a 5-panel hat. adidas will also include two limited-edition footwear offerings as part of the collection with a specially designed Stan Smith Golf model as well as the new MC87 that mixes performance with style.

More information:
adidas Sportswear Golf

Source:

adidas AG

Selection of looks of the What Goes Around Comes Around exhibition

Photographer: Elzo Bonam

Selection of looks of the What Goes Around Comes Around exhibition

25.01.2024

Fashion for Good Museum: Final exhibition “What goes around comes around”

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

“We are highlighting three areas in What Goes Around Comes Around", explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry - honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat and Biophilica.”

Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry and society alike to go from a linear take-make-waste model into one that is circular by design.

The Fashion for Good Museum is inviting anybody to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action and be inspired by circular fashion available today.

Designing for circularity means designing without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

Through the exhibition and its public programme, which consists of interactive workshops and educational events, the museum functions as a community space where visitors are invited to learn, gain new perspectives and are exposed to inspiring examples, building the skills and knowledge to create positive change. The upcoming few months there are multiple events, educational toolkits and other opportunities to join us, all open for the public, keep an eye out on our website and social media channels for the latest updates.

The exhibition is open for the public from Saturday 27th of January until June 5th 2024, marking World Environment Day on June 5th as the final closing day of the museum.

More information:
Fashion for Good textile exhibition circularity

Source:

Fashion for Good

Celanese and Under Armour introduce elastane alternative

(c) Celanese Corporation

24.01.2024

Celanese and Under Armour introduce elastane alternative

Celanese Corporation, a specialty materials and chemical company, and Under Armour, Inc., a company in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex. This new alternative could unlock the potential for end users to recycle performance stretch fabrics, a legacy aspect that has yet to be solved in the pursuit of circular manufacturing with respect to stretch fabrics.

NEOLAST™ fibers feature the powerful stretch, durability, comfort, and improved wicking expected from elite performance fabrics yet are also designed to begin addressing sustainability challenges associated with elastane, including recyclability. The fibers are produced using a proprietary solvent-free melt-extrusion process, eliminating potentially hazardous chemicals typically used to create stretch fabrics made with elastane.

Celanese Corporation, a specialty materials and chemical company, and Under Armour, Inc., a company in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex. This new alternative could unlock the potential for end users to recycle performance stretch fabrics, a legacy aspect that has yet to be solved in the pursuit of circular manufacturing with respect to stretch fabrics.

NEOLAST™ fibers feature the powerful stretch, durability, comfort, and improved wicking expected from elite performance fabrics yet are also designed to begin addressing sustainability challenges associated with elastane, including recyclability. The fibers are produced using a proprietary solvent-free melt-extrusion process, eliminating potentially hazardous chemicals typically used to create stretch fabrics made with elastane.

NEOLAST™ fibers will be produced using recyclable elastoester polymers. As end users transition to a more circular economy, Celanese and Under Armour are exploring the potential of the fibers to improve the compatibility of stretch fabrics with future recycling systems and infrastructure.

In addition to the sustainability benefits, the new NEOLAST™ fibers deliver increased production precision, allowing spinners to dial power-stretch levels up or down and engineer fibers to meet a broader array of fabric specifications.

More information:
Celanese Under Armour elastane stretch fibre Sportswear

Source:

Celanese Corporation

24.01.2024

Manchester United partners with SCAYLE for e-commerce platform

Manchester United has announced it has chosen SCAYLE as its official e-commerce platform partner. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.

SCAYLE provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a focus on the fashion, lifestyle and sports sectors.

Manchester United have appointed SCAYLE to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fastchanging requirements.

Manchester United has announced it has chosen SCAYLE as its official e-commerce platform partner. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.

SCAYLE provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a focus on the fashion, lifestyle and sports sectors.

Manchester United have appointed SCAYLE to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fastchanging requirements.

More information:
SCAYLE E-Commerce E-Commerce-System Online retail Sportswear

Source:

SCAYLE / Vaubel Medienberatung GmbH

Robin Lippold als neuer Center Manager des Halle Leipzig The Style Outlets

(c) NEINVER / Philipp Kirschner

Robin Lippold, Center Manager des Halle Leipzig The Style Outlets

24.01.2024

Robin Lippold als neuer Center Manager des Halle Leipzig The Style Outlets

Halle Leipzig The Style Outlets gibt bekannt, dass Robin Lippold am 1. Januar 2024 die Position des Center Managers übernommen hat. Als langjähriger Mitarbeiter folgt er in dieser Rolle auf Jens Kahlow, der das Center von 2018 bis Ende des vergangenen Jahres leitete.

Vor seiner Ernennung zum Center Manager war Robin Lippold fünf Jahre als Retail Manager im Center tätig. Seine Expertise umfasst beispielsweise das Management von Mieteraktivitäten für 70 Stores sowie das Customer-Relationship-Management. Seine Fähigkeiten zeigte er unter anderem in der Entwicklung erfolgreicher Strategien zur Frequenz- und Umsatzsteigerung.

Halle Leipzig The Style Outlets gibt bekannt, dass Robin Lippold am 1. Januar 2024 die Position des Center Managers übernommen hat. Als langjähriger Mitarbeiter folgt er in dieser Rolle auf Jens Kahlow, der das Center von 2018 bis Ende des vergangenen Jahres leitete.

Vor seiner Ernennung zum Center Manager war Robin Lippold fünf Jahre als Retail Manager im Center tätig. Seine Expertise umfasst beispielsweise das Management von Mieteraktivitäten für 70 Stores sowie das Customer-Relationship-Management. Seine Fähigkeiten zeigte er unter anderem in der Entwicklung erfolgreicher Strategien zur Frequenz- und Umsatzsteigerung.

More information:
Halle Leipzig The Style Outlets Neinver Manager

Source:

Halle Leipzig The Style Outlets (NEINVER Deutschland GmbH)

Advance Denim launches collection with Lenzing's matte TENCEL™ Lyocell fibers

(c) Advance Denim

24.01.2024

Advance Denim launches collection with Lenzing's matte TENCEL™ Lyocell fibers

Lenzing Group announced the collaboration with China’s internationally recognized denim mill, Advance Denim, to use matte TENCEL™ Lyocell fibers for their latest Denim Collection.

The TENCEL™ brand offers innovative and planet-friendly fiber solutions¹ that strive to enhance the adoption of responsible production² within the textile industry. Leveraging resource-saving, closed-loop production process³, TENCEL™ fibers are naturally soft and smooth to the touch and support a natural dry feeling through moisture control. The rollout of matte TENCEL™ Lyocell fibers in 2021 provided denim manufacturers with a solution that enabled them to enjoy the ample tactile and environmental benefits of TENCEL™ fibers, while also maintaining a matte finish on the end product.

Lenzing Group announced the collaboration with China’s internationally recognized denim mill, Advance Denim, to use matte TENCEL™ Lyocell fibers for their latest Denim Collection.

The TENCEL™ brand offers innovative and planet-friendly fiber solutions¹ that strive to enhance the adoption of responsible production² within the textile industry. Leveraging resource-saving, closed-loop production process³, TENCEL™ fibers are naturally soft and smooth to the touch and support a natural dry feeling through moisture control. The rollout of matte TENCEL™ Lyocell fibers in 2021 provided denim manufacturers with a solution that enabled them to enjoy the ample tactile and environmental benefits of TENCEL™ fibers, while also maintaining a matte finish on the end product.

“Matte TENCEL™ fibers are an extremely important innovation for the denim sector as they address the need for responsible denim made with less shine for a more vintage look. Many brands are currently looking for styles that meet this criterion while also providing softness and drapability for wide-leg jeans. Matte TENCEL™ fibers create the perfect mixture of performance and sustainability without sacrificing that true vintage indigo look,” said Amy Wang, General Manager of Advance Denim. “The matte denim in the ‘Denim Collection’, achieved by using matte TENCEL™ fibers, not only has exceptional softness to the touch, but its fiber properties also make the denim more like traditional cotton jeans after washing. This will enable the final garments to retain the intended retro style of the fabric.”

¹ TENCEL™ Lyocell and Modal fibers are certified with the EU Ecolabel for textile products (license no. AT/016/001) for environmental excellence.
² The responsible production of TENCEL™ Lyocell and Modal fibers uses at least 50% less water and emits at least 50% less CO2 compared to generic lyocell and modal fibers, according to Higg MSI, thereby saving precious resources for future generations. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7).
³ Savings consider solvent recovery.

More information:
Lenzing ADVANCE DENIM Denim lyocell fibers

Source:

Lenzing Group