From the Sector

Lectra brings together partnership schools and industry experts to discuss how changing professions
in fashion are impacting training programs

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather,
technical textiles and composite materials, recently welcomed partners from the world of
education to the company’s Bordeaux-Cestas campus for its eighth education congress. The
event was dedicated to the mega trends shaping the fashion industry and impacting
professions from design to production.

Over fifty representatives from among the most important fashion schools in Germany, Canada, China,
USA, France, Hong Kong, Italy, The Netherlands, Poland, United Kingdom, Switzerland and Sweden, participated
in this biannual meeting between industry experts and teaching professionals.

Fashion professions are evolving as companies make their first steps towards Industry 4.0, adopting 3D
and rationalizing the lifecycle management for their collections thanks to PLM. Lectra’s congress enabled
schools to discuss the developing role of designers and patternmakers, and the new elements to be
integrated into training programs.

Lectra illustrated future changes through presentations on design, patternmaking, 3D prototyping, and PLM.
“It is fundamental to bring innovation experts in the industry together with fashion schools, because
students will drive the evolution of this industry,” stated Pascal Denizart, Managing Director of the Centre
européen des textiles innovants (CETI).

Working with schools to design courses which meet the needs of fashion companies has always been at
the heart of Lectra’s education program. During the event, the company presented collaborative
experiences between partner schools and fashion brands, such as the competitions organised by Lectra
with Missoni, Balenciaga, and Armani in Italy, as well as Peacebird in China and JC Penney in the United
States.

In the United Kingdom, Lectra collaborated with COS (H&M group) and the Arts University Bournemouth
(AUB) for a competition centred on the design of a collection with zero waste.
“The process was totally digital, from design to the creation of a virtual prototype in 3D. Our students learnt
to optimize each stage of the process. By leveraging the use of Kaledo®, Modaris® and Diamino®, the
collaborative work between AUB, COS and Lectra is exactly the type of project that enormously motivates
our students. Live briefs developed with leading fashion brands and Lectra offer excellent opportunities
which directly inform industry currency and student employability,” explained Penny Norman, a lecturer at
AUB.

The event also shone the spotlight on China and its major role in the evolution of the fashion industry.
Li Min, Vice-Dean of the fashion and design faculty at Donghua university in Shanghai spoke of the event,
organized by Lectra, which brought together major Chinese companies, experts, and representatives from
the biggest schools in China.

“Exchanges on the impact of the Made in China 2025 plan on the fashion industry can better prepare
students for tomorrow’s professions, where digital and automation will occupy a far more central position
than today,” testified Li Min.

"The fashion industry is evolving so fast that sharing insights and best practices with experts and other
fashion schools has become vital to ensure we offer the best learning experience and technology tools to
our students", said Dr. Trevor J. Little, Professor of Textile and Apparel, Technology and Management in
the College of Textiles at NC State University.

“Lectra’s eighth education congress confirms the company’s commitment to our partner schools. We
shared our analysis of the market, the digitalization of the eco-system, and how Industry 4.0 principles can
be applied to the fashion industry. We also discussed mass customization and the role of PLM. While these
are key subjects for our customers, many schools are only now approaching them. We are preparing
tomorrow, today: Lectra is supporting our customers, and schools to play an essential role,” concludes
Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

• Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.

• Lectra contributes to Faurecia Seating Business Group Industry 4.0 readiness and “digital enterprise” transformation initiative

Paris, September 26, 2017 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the renewal of its partnership with Faurecia through the signing of a global agreement for its Seating Business Group.

The cutting process for the production of seat covers, headrests and interiors is an increasingly strategic part of Faurecia’s Seating activity. Faurecia Seating supplies vehicle complete seats, frames, mechanisms and trim covers to major carmakers worldwide, whose manufacturing processes are gradually evolving toward Industry 4.0.

Faurecia Seating aims to double the production of its existing manufacturing facilities by reinforcing operations with advanced manufacturing technologies. The company’s extended partnership with Lectra entails focusing on operational excellence initiatives across its automotive seating division.

Standardization of the Vector® fabric-cutting solution—endowed with preventive and predictive maintenance capabilities and the highest-performance cutting system available on the market to date—will be instrumental to the implementation of these initiatives throughout the division’s fabric cutting facilities. Faurecia currently has more than 60 Vector fabric cutting solutions in production worldwide.

“More than ever, we face major challenges in terms of flexibility, agility and productivity—producing more while reducing costs,” observes Hagen Wiesner, Executive Vice President, Faurecia Seating. “Our cutting processes have become strategic in reaching these goals. Faurecia’s ‘digital enterprise’ project aims to achieve operational excellence in virtually every aspect of our organization. Together with Lectra, we will make this a reality in the cutting room, with smart automation and predictive maintenance”.

“Given the profound transformations gripping manufacturing, helping our customers ready their operations for the Fourth Industrial Revolution has become without question our core mission,” remarks Daniel Harari, Lectra Chairman and CEO. “Faurecia is among the automotive suppliers at the forefront of this movement. Digital technologies and industry expertise are the business enablers that will allow manufacturers to connect inside and outside the value chain in the near future.”

Offering continuous process improvement for automated leather cutting, Versalis LeatherSuite V6 is a step toward an Industry 4.0-ready cutting room for makers of leather vehicle seating and interiors and leather furnishings. The new version of Versalis LeatherSuite enables companies to boost productivity, achieve exceptional cut quality and expand data monitoring capabilities. With Versalis LeatherSuite V6, furniture manufacturers can increase productivity by up to 6%, while automotive suppliers can increase theirs from 8% to 15%.
Versalis LeatherSuite V6 delivers greater precision than ever before for superior leather cutting quality. For that purpose, the new software suite embeds enhanced cutting algorithm addressing latest challenges faced by furniture and automotive customers.
The latest Versalis LeatherSuite’s expanded capabilities also enable manufacturers to manage a wider range of production indicators throughout the cutting process. Developed with the input of Lectra’s automotive and furniture customers, the latest version of the Versalis software suite offers enriched data for process optimization and streamlined execution, enabling manufacturers to reach operational excellence objectives and monitor production. LeatherSuite also empowers manufacturers with decision support, through customizable reports highlighting key performance indicators. Accurate and reliable analyses can be viewed at a glance thanks to the suite’s built-in data modeling.
“With this release, Lectra marks a milestone in terms of customer experience and productivity,” states Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra. “Versalis LeatherSuite V6 is the technology enabler that allows producers of cut leather parts to leverage maximum performance from the Versalis cutting room solution.”