From the Sector

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

• Carbios strengthens its Board of Directors with the appointments of Prof. Karine AUCLAIR, Sandrine CONSEILLER, Amandine DE SOUZA and Mateus SCHREINER GARCEZ LOPES
• Carbios has reached its CSR objective of 60% independent directors ahead of 2024 target date, and has increased its female representation

Carbios‘four new members to its Board of Directors:  Prof. Karine AUCLAIR, professor of Chemistry at McGill University, Sandrine CONSEILLER, former CEO of Aigle, Amandine DE SOUZA, General Manager of LE BHV MARAIS, Eataly and Home, DIY and Leisure Purchasing at Galeries Lafayette Group, and Mateus SCHREINER GARCEZ LOPES, Global Director for Energy Transition and Investments at Raizen, have all been appointed members of Carbios’ Board of Directors.  In the new structure, Prof. Karine AUCLAIR succeeds Jacqueline LECOURTIER, Sandrine CONSEILLER succeeds Jean FALGOUX, Amandine DE SOUZA succeeds Alain CHEVALLIER, and Mateus SCHREINER GARCEZ LOPES succeeds Jean-Claude LUMARET.

Three of the new members have strong, proven expertise in various industries covering fashion, retail and energy, as well as business development and senior executive management in high-growth markets and sectors around the world.  The new scientific expertise will also help enhance and advance Carbios’ research into biological solutions for the life cycle of plastics and textiles.  In addition, a sensitivity to CSR issues and proven results in this field was also a key selection factor to join the Board.  The new members’ combined strategic vision, solid industry experience and CSR commitments will support Carbios in its industrial and commercial plans.
 
Prof. Karine AUCLAIR is Professor of Chemistry at McGill University and holds the Tier 1 Canada Research Chair in Antimicrobials and Green Enzymes.  She has received numerous awards over the years, including the Clara Benson Award of the Canadian Society of Chemistry, the McGill Tomlinson Professorship, the Leo Yaffe Teaching Award, and the McGill Fessenden Professorship, to name a few. She is an internationally recognized bioorganic chemist with significant scientific contributions to the fields of antimicrobial resistance, biocatalysis and enzymology. Her research led to several patents notably in the clean enzymatic depolymerization of untreated, high crystallinity PET plastics for closed-loop recycling.  Her work has been published in nearly 100 peer-reviewed publications in high-impact journals, and often highlighted by the media.  As a recognized leader in her field, she is often invited to speak at industrial and academic conferences around the world, and to review theses and grant applications for worldwide institutions.
 
Sandrine CONSEILLER is former Chief Executive Officer of Aigle (the emblematic French brand committed to sustainable fashion).  Prior to joining Aigle, Sandrine was Group Marketing & Branding Executive Vice-President at Lacoste (another historic French fashion brand) from 2011 to 2015.  She contributed to the Lacoste maison turnaround with strong growth and numerous professional awards including several Cannes Lions Awards.  She was also Member of the Executive Board.  Sandrine began her career at Unilever and spent 20 years leading global businesses within various divisions, mainly in Personal Care, in Latin America, Europe, and Asia.  Sandrine is also Member of the Board of Phildar (the iconic French knitwear brand), Member of the Board of Raise Sherpa (the first philantropic endowment fund dedicated to start-ups) and is a funding partner of NEO FOUNDERS (a venture fund mentoring impact start-ups).
 
Amandine DE SOUZA is General Manager of LE BHV MARAIS (French retail, decoration and fashion department stores), Eataly (an Italian gastronomy concept franchise) and Home, DIY and Leisure Purchasing at Galeries Lafayette Group since 2018.  She has been a Member of its Executive Committee since 2020.  Amandine has 17 years’ experience in different types of companies of various sizes: from family business, to start-up,  and multinational.  She was General Manager for France at Westwing (an e-commerce start-up) from 2015 to 2018.  From 2009 to 2015, she was International Merchandise Director at Casino Group (food and non-food retail distribution).  Prior to this, she worked as a strategic consultant at Bain & Company within their Distribution and Consumer Goods Division in France and internationally.
 
Mateus SCHREINER GARCEZ LOPES is Global Director for Energy Transition and Investments at Raizen (global leader in bioenergy from Brazil), leading technology, new business development and intellectual property at the company.  He was previously Global Manager for Innovation and Business Development in Renewable Chemicals at Braskem (the largest producer of thermoplastic resins in the Americas and the world’s largest producer of biopolymers).  Before his transition to the corporate world, Mateus held several researcher and lecturer positions on Synthetic Biology and metabolic Engineering at Universities in Mexico, Germany, United States and Brazil.  He is also a Board Member of Iogen Energy Corporation, Vice-Chairman of the Board of the Brazilian Association of Bio Innovation, and Advisory Committee Member from the MIT Energy Initiative.

Indorama Ventures Public Company Limited (IVL) named the winners of ‘RECO Young Designer Competition’, Thailand's largest upcycling fashion design event, parading haute couture garments containing at least 60% recycled materials.

Eleven finalists showcased 33 handmade sustainable outfits at the 9th edition of the fashion show at IVL’s headquarters in Bangkok, using recycled PET and polyester items to craft creative fashions. Under the concept of ‘REVIVE: Start from the Street,’ RECO supports young Thai designers while raising awareness of recycling. The designs use a range of recycled materials including recycled PET yarns, discarded fabric from factories, and even repurposed safety belts.

RECO awarded finalists and winners with 500,000 baht in prizes to support their careers. First prize of 125,000 baht was awarded to 23-year-old emerging furniture designer Prem Buachum for his ‘The Origin of Rebirth’ collection, using fabric recycled from post-consumer PET bottles. The first runner-up, Sathitkhun Boonmee, was awarded 75,000 baht for his ‘Remembering Your Favorite Teddy Bear’ collection, using old dolls made of polyester fibers. Second runners-up, Worameth Monthanom and Tanakorn Sritong, received 50,000 baht for their ‘Regeneration of Nature (into Spring)’ collection, using unused fabrics and discarded PET film. Napat Tansuwan, a finalist with his’ Don’t Judge’ collection, will go on to create designer merchandise for sponsor Buriram United Football Club using local weaving techniques from communities in Buriram province.

Mrs. Aradhana Lohia Sharma, Vice President at Indorama Ventures and RECO Young Designer Competition Chairperson, said, “Since 2011, RECO's ambition has been to uplift recycling and inspire people to realize the value of recyclable materials to produce great new products for daily life. We have witnessed many thoughtful initiatives on upcycling through the collections created by our talented young Thai designers. The designs this year showcase stunning wearability and innovation while using a large percentage of recycle materials. Public interest in recycling has been growing immensely, and we are grateful to strengthen the relationship with partners like Buriram United Football Club.”

“Indorama Ventures hopes this competition will be a driving force in nurturing sustainable fashion concepts and increasing the acceptance of recycled materials, especially post-consumer PET. We are proud to be a stepping-stone for our youth's design journey and our community’s sustainable future.”

• Launching “Buy That Merch” Platform with Kornit Digital

 
Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in sustainable, on-demand, digital textile production technologies, announced that United Kingdom-based Save Our Souls Clothing has implemented the Kornit Storm HD6 Lite system for just-in-time production of its “alternative” custom apparel. Replacing a fleet of smaller, low-capacity digital direct-to-garment (DTG) machines, the Kornit system has enabled the company to scale its business upward with minimal time and labour needs.

Save Our Souls offers print services to a community of artists “driven by a love of tattoos, music, art, and life,” with a growing catalogue of designs applied to a variety of apparel at the time it is ordered, ensuring minimal inventory waste and carbon footprint. The success of their Kornit implementation, which enabled the brand to produce higher quantities with a single operator while eliminating pretreatments and heat presses from their routine, has empowered them to launch the “Buy That Merch” platform for artists, broadcasters, and musicians to produce and sell their own merchandise directly, without the fees associated with existing online marketplaces.

“With the Kornit, you can print pretty much anything, so when we work with artists, they can just do what they love, and we can print it,” said Marc Carter, Finance Director at Save Our Souls. “It changed everything. We could market more, bring more business on, and we didn’t need as much staff as we needed prior to that, so it’s actually more cost-effective. Our monthly cost has actually dropped, and maintenance is next to nothing.”