From the Sector

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

Andrea pointed out how “fashion industry is still currently deeply rooted in a linear approach: make, use, dispose.” Accordingly to Andrea and Officina+39, the fashion world is becoming aware of this reality and is trying to reinvent itself in order to decrease the use of this precious resource and its negative impacts but there is still work to do in order to redesign a better sustainable model, where circularity should represent the new sustainability: circularity not only when it comes to the materials, but also to water.

In the textile industry water is used as the vehicle for colors and chemical auxiliaries but luckily today many technologies aim at significantly reducing water consumption. Officina+39 is really focused on this target: Andrea explained that “Officina+39 has developed the AQUALESS MISSION, a process suitable for conventional machines that leads to a 75% reduction of the water typically used in denim and garment laundry processes, using a waterless technology and saving costs for producers.”

Despite the start-up cost of investing in the development of sustainable technologies may discourage some in the industry, it is about time to realize that these actions cannot be delayed and that we will increasingly hear about water scarcity, water stress and water risk.

Andrea stated: “It is necessary to develop water management strategies and systems in any company: today there is ISO 14000 related to environmental management, but I believe that governments, brands and related organisations should think about an ISO related just to water management. In this way, every company can understand how much value can be generated in the medium-term and how much money could be saved by investing in this kind of technologies. To create new standards related to water management, we must change the approach.”

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

"European fashion consumption has great impact on climate and the environment globally. It also contributes to tremendous amounts of waste going into landfill and incinerators either in Europe or abroad after export. We will now work with Kelheim to prevent waste and reduce the need for virgin resources, while also enabling a fully regional supply of low impact circular fibers for text iles” comments Patrik Lundström, CEO of Renewcell. “We are thrilled for the opportunity to work closely with a partner like Kelheim, who is at the leading edge of innovation and sustainability in this industry” he adds.

Craig Barker, CEO at Kelheim Fibres adds: "We see an excellent fit between our two companies, not only on the technical side with Renewcell we have found a highly professional partner who shares our vision for future forward technologies that enable full circularity in the textile chain. Finding the answers to the challenges of our times is what drives us every day. Our recycled cellulose fibre solution made of Renewcell’s Circulose® and manufactured using environmentally sound processes at our Kelheim plant is an answer to the fashi on industries need for sustainable, resource and waste reducing solutions, and a more regional and reliable supply chain."

Through its new strategy ‘Own the Game’ adidas expects to generate substantial cumulative free cash flow until 2025. The company plans to share the majority of it – between € 8 and € 9 billion – with its shareholders through dividend pay-outs as well as through share buybacks. In this context, adidas had launched a share buyback program in July which was completed successfully at the end of September. Between July 1 and September 30, 2021, the company bought back 1,851,522 shares for a total amount of € 550 million.

Against this background, the Executive Board, with approval of the Supervisory Board, has decided to launch an additional share buyback program. Starting on October 18, 2021, the company plans to buy back shares worth € 450 million until the end of the year. Taking into consideration the share buyback completed at the end of September, adidas will buy back shares in a total amount of € 1 billion in 2021. Including the dividend payment of € 585 million in May, the company will return nearly € 1.6 billion to its shareholders this year.

“The decision to launch an additional share buyback program reflects our strong financial profile as well as the successful start of the execution of our strategy ‘Own the Game’,” said Harm Ohlmeyer, CFO of adidas. “Regular share buybacks and dividends in the amount of between € 8 and € 9 billion are a key component of ‘Own the Game’. They will be complemented by returning the majority of the cash proceeds from the Reebok divestiture to our shareholders after closing of the transaction.”  

adidas intends to cancel most of the repurchased shares, which would reduce the number of shares and the share capital accordingly.

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

The Sixth Sense: less water, more Trustainability
Officina+39 and Tejidos Royo joined forces to create a denim line that drastically reduces water consumption: this is “The Sixth Sense”, a project concretely inspired by the 2030 Agenda for Sustainable Development and specifically by its SDG6, calling to action to ensure access to water and sanitation for all. Officina+39 personally accepts this global challenge by contributing to the realization of “The Sixth Sense” with its AQUALESS MISSION. Featuring three cutting-edge laundry products for one innovative process, AQUALESS MISSION combines the application of REMOVER BC, AQUALESS AGED – a waterless compound to give denim abrasion effects –, and OZ-ONE POWDER – an advanced product to give garments a bleached yet eco-friendly treatment in a dry application, for a worn and distressed look. Compatible with conventional washing and treatment machinery, it allows for water consumption savings up to 75%.
Focused on driving sustainability in the textile industry, Tejidos Royo uses low-impact fibers and yarns as a raw material and the implementation of foam-dyeing technology with its Dry Indigo®, the first-ever technology to foam-dye denim with zero water use and no water discharge.

CircularKromia: a colorful path for preloved garments
At Officina+39 the word “waste” becomes synonymous with opportunity, a source to create something new, fostering true, Trustainable™ circularity. This is the background to the collaboration with Atelier Riforma, an innovative startup born in Turin (Italy) with a social vocation. Through the contribution of Officina+39’s RECYCROM™, it has been possible to obtain new pigment and dyestuff pulverizing discarded garments and pieces usually difficult to recover through tailoring transformation alone. The collection made it possible not to generate any waste, no new raw materials were required to create CircularKromia.

The Circle Book 2: the power of collaboration and circularity
A collective project gathering a total of ten companies with common goals focused on transparency and circularity in denim design, The Circle Book is now in its second edition that culminated in CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials.

Officina+39 opens its doors, with Lenzing and Meidea
In the evening of October 13, the recently inaugurated brand-new headquarters of Officina+39 in Biella opened their doors to welcome denim personalities, brands, designers and partners to show where Officina+39's innovative technologies are created, to network and celebrate while preparing new steps towards the design of a more circular and – of course – Trustainable™ fashion Industry.

• From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

• A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
• A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
• Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
• The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

Denim ingredient brand ISKO™ announces R-TWO™50+. Part of Responsible Innovation™, R-TWO™50+ creates high-quality denim that is less harmful to the natural world.

R-TWO™50+ reduces carbon emissions by as much as 45% and water usage by as much as 65%. An exclusive yarn spinning technology, patented by ISKO, uses a minimum of 50% recycled materials to reduce reliance on natural resources.

The fabrics are stronger and more durable, and have a good shape recovery, a soft cotton hand feel and dry up to 20% more quickly.
R-TWO50+ fabrics also have the Global Recycled Standard (GRS) certification, which provides standardised verification for recycled materials.

ISKO is also one of the first in the fashion market to achieve an ESG (Environmental, Social, and Governance) scoring, which measures companies’ sustainability and societal impact.

• HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

RadiciGroup demonstrates the feasibility of industrial-scale production of polyamides (nylon) starting from bio adipic acid obtained from renewable raw materials, including waste oil and by-products of the oil industry. Potential application sectors for the process and products are textile/fashion, automotive, design, electrical and electronics.

The research was conducted through the Ulysses project and experimentation was performed in collaboration with research centres and universities. Partial funding was received from the Region of Piedmont, within the scope of the “Call for Proposals IR2 (Industrialization of research results)”. The ambitious, innovative multiyear project was launched in March 2018 and stemmed from RadiciGroup's desire to increase the sustainability of its products, whilst delivering the same quality and performance as required by product standards. What is more, the Group wanted to meet the demand coming from its various strategic sectors, in line with the European targets for the development of low-emission businesses and a circular economy.

More and more brands are actively speaking up against the use of PFAS chemicals in products and supply chains. ChemSec’s corporate initiative the PFAS Movement was started in 2020, with the aim of creating a network of companies that would like to see PFAS chemicals regulated more efficiently. As of September 2021, 50 companies have joined the movement.

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favored for their durability and well-functioning properties. They provide features such as non-stick, water repellency and anti-grease to many types of everyday products, including cosmetics, food packaging, frying pans and clothes, just to name a few.

Lately, more and more reports have been suggesting that PFAS are a serious problem. Human epidemiological studies have found associations between PFAS exposure and a number of health disorders.

One of the biggest challenges connected to PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop them from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing. That’s why companies act together with a unified voice, like in the case of ChemSec’s PFAS Movement.

• A paper published in ACS Applied Materials Interfaces details effectiveness, describes protocol for future testing

An international team of scientists and engineers from the University of Cambridge, the Icahn School of Medicine at Mount Sinai, ResInnova Labs and Ascend Performance Materials has found that a nylon fabric embedded with zinc ions successfully inactivated 99% of the viruses that cause COVID-19 and the common flu.

Face masks, protective clothing and filters are used to slow the spread of viruses. But poor-quality masks can harbor active viruses from infected wearers, posing a transmission risk.

“A major challenge is absorption and inactivation,” said Vikram Gopal, Ph.D., co-senior author and chief technology officer at Ascend Performance Materials. “Respiratory viral illnesses, such as COVID-19, and the flu, are transmitted through droplets and aerosols. Polypropylene, the material in commonly used disposable masks, is a hydrophobic plastic and does not absorb moisture. Instead, the viruses can sit on the surface of the mask, posing a transmission risk when the mask is handled.”

Cotton also has problems, Dr. Gopal said. “Cotton effectively absorbs moisture, but it doesn’t inactivate the virus – again, posing a transmission risk,” he said. In the paper published in ACS Applied Materials Interfaces, the researchers described how a fabric made of nylon 6,6 embedded with active zinc ions absorbed virus-containing moisture droplets and effectively inactivated the particles. The fabric produced a 2-log, or 99%, reduction of virus particles in one hour.

The research team also was able to demonstrate that nylon with active zinc ions remains stable over time, keeping its virus-inactivating properties after 50 washes. “The study shows how nylon textile fabric with zinc outperforms the widely used cotton and polypropylene materials at virus absorption and inactivation,” Dr. Gopal said. The findings have significant implications for future development of PPE, Dr. Gopal said. “Pathogen-free PPE does more than just cut down the risk of transmitting the virus,” Gopal said. “By making PPE washable and reusable, you reduce the need for single-use products, keeping hundreds of millions of masks out of landfills.”